Lifestyle Medicine is an emerging category with a proven potential to positively impact consumer health and wellness and reduce healthcare costs. Blue Shield of California leads the category with an innovative direct-to-consumer (DTC) platform offering digitally accessible tools and services to help enrollees and employees take control of their own mental and physical well-being. This discussion will highlight best practices and key lessons from a close collaboration between a marketer and a marketing technology partner in their joint pursuit to bring innovation to the DTC marketplace.
Event: GDS CMO Summit
Date: April 5-9th
Topic: The Role of Marketing Technology Partnerships in Scaling Innovation
Speakers: Seraj Bharwani, CSO, AcuityAds & Angie Kalousek Ebrahimi, Senior Director, Lifestyle Medicine
W: www.acuityads.com/
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#cmo #marketing #technology #innovation #programmaticads