Curacao is one of the most trusted brands in the US Hispanic community. It has earned the trust of the broader, multigenerational, US Hispanic community with a clear purpose of helping to improve the standard of living of its core community.
With over four decades of commitment to its audience, the brand has gained enough credibility allowing it to leverage the customer relationships and data to create business value through a broad portfolio of credit products, eCommerce, and strategic partnerships to ensure steady growth and profitability in the foreseeable future.
The goal of this discussion with the CMO of Curacao is to learn key lessons on how to use brand purpose as the driver of trust and business value for brands catering to the US Hispanic audience.
Speaker: Ariela Nerubay, CMO & EVP of Marketing, Curacao
Moderator: Seraj Bharwani, Chief Strategy Officer, AuityAds
W: www.acuityads.com/
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#portada #marketers #innovation #data #curacaostory #latinoadvertising