How does the size of an organization change its approach to business and marketing?
Midsize organizations find themselves in a unique marketing position, able to take advantage of some of the benefits that large organizations have in terms of reach and budget, without all of the ramifications that large businesses often face.
On this episode of Journey Insider, we explore the significance of size with Julia Fitzgerald, CMO of the American Lung Association and author of the new book “Midsize.”