10 Things You MUST KNOW before creating an online course that ACTUALLY SELLS

Whether you have an online course already created and you're ready to sell or, you have an idea for an online course this video is the blueprint to get you to the next level! The steps in this video will help you create the infrastructure to scale a successful online course business that consistently brings in clients and revenue. So, if that's what you're here for then hit play and meet me in the comments when the video is over to let me know what your biggest takeaways were!
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• 10 Things You MUST KNO...
#OnlineBusiness #Entrepreneurship #SunnyLenarduzzi
00:00 Intro
01:51 Do not create your online course first
03:49 Just because you have a course hosting platform or an app doesn’t mean your course will sell
06:40 Please do not rely on a wam audience
08:39 You do not need an audience before you sell an online course
09:44 Social proof scales way faster than good marketing
11:32 You don’t want to work with every client
12:03 Paid advertising does not solve problems
12:53 You price point has absolutely nothing to do with how much information is inside your program
14:10 What you need to know to generate consistent sales and clients
16:25 This is a business

Пікірлер: 61

  • @lexabaldwin3122
    @lexabaldwin31224 ай бұрын

    My biggest challenge is finding people who are my ideal client avatar... I never did social media (seriously) or marketing before this, so it's a huge learning curve for me teaching myself how to find people online 😵‍💫

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    4 ай бұрын

    Doing the work to know your ICA inside and out is what will set you apart from others in the industry! You've got this.

  • @lexabaldwin3122

    @lexabaldwin3122

    4 ай бұрын

    Thank you @@SunnyLenarduzzi ! I'm gonna get it for sure; like Alex Hormozi says: "you either win or you learn" and "I cannot lose if I do not quit"... So I'm just going to keep at it until I learn how to win 😊

  • @KayePutnam
    @KayePutnam Жыл бұрын

    You nailed it when you said 'social proof scales way faster than good marketing.' That one line carries the essence of this digital age we're living in. Your emphasis on validating the course and focusing on real client results is so refreshing. Thank you!

  • @TanyaAlizaTV
    @TanyaAlizaTV10 ай бұрын

    Such a great video. Love your explanation of "buyer's bias"!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    10 ай бұрын

    Glad it was helpful! Stevie #TeamSunny

  • @afenton32
    @afenton32 Жыл бұрын

    Thanks for the great tips, Sunny!

  • @musictheorywithmalia
    @musictheorywithmalia10 ай бұрын

    What really landed for me was the social proof piece. I know this already, but I now understand the urgency of having those reviews and testimonials. Thank you, Sunny!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    10 ай бұрын

    Glad it was so helpful! Stevie #TeamSunny

  • @NewWitchAcademyofModernMagic
    @NewWitchAcademyofModernMagic Жыл бұрын

    Hey Sunny! Big fan of YOU and your channel 💜 Point #8 really hit home. I'm designing my first paid course (I've offered free stuff) and I find myself really wanting to pack it to the brim. Hearing you say " from the clients view, why would they want to take more time to get the transformation." THAT IS HUGE!! Thank you ✨

  • @BSPoK
    @BSPoK Жыл бұрын

    Great content! Thanks 🎉

  • @SamVanderWielen
    @SamVanderWielen Жыл бұрын

    Love the way you broke this down, Sunny! Having an email list is everything. 👏

  • @acirelizabeth
    @acirelizabeth Жыл бұрын

    Thank you for everything you do! Over the years I rewatch a lot of content as a grow and change. The biggest thing for me is finding out what is the hidden piece between two funnels: my KZread channel(clients love reiki) and what I do in person, (clients love readings and coaching session) Now I am full time entrepreneur.

  • @colleenwynia
    @colleenwynia Жыл бұрын

    Sunny love the refresh when you said price point has nothing to do with length of program ~ price is directly related to Transformation 🙏🙏

  • @aravindtiwari9702
    @aravindtiwari9702 Жыл бұрын

    Amazing content!! 💯👍

  • @___Saint
    @___Saint Жыл бұрын

    So helpful, thank you

  • @FoundMyBrave
    @FoundMyBrave Жыл бұрын

    While I'm not developing a course right now, the problem I'm trying to work through that I watch your videos for is just strategies to bring in new clients and also ways to dial in my brand / who to target for my speaking business. Thank you for all the inspiration and strategies! Your newsletter is helpful too. ❤️

  • @Realtormarketnews
    @Realtormarketnews11 ай бұрын

    Love the video!

  • @TanjaHebbrecht
    @TanjaHebbrecht Жыл бұрын

    Thank you Sunny, the importance of social proof was what stood out for me. What I’m struggling with is what to keep in the course and what to cut out. There is way to much informational it now.

  • @tallgirlmodel
    @tallgirlmodel Жыл бұрын

    Thank you for the help, I’m going to add more research before I spend any more on my course.

  • @kellyclark2806
    @kellyclark280610 күн бұрын

    Amazing info as always and love how genuine you are Sunny!

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    7 күн бұрын

    I appreciate that! Thank you...

  • @marcelwilliams7354
    @marcelwilliams7354 Жыл бұрын

    thanks you for your help sunny your right it's not about information it's about transformation because it's build online course business

  • @Da3id
    @Da3id Жыл бұрын

    Just starting my business so this was helpful!

  • @ingridbrooks7422
    @ingridbrooks74225 ай бұрын

    Thsnk you. This is evergreen information

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    You're welcome!

  • @thattombell
    @thattombell6 ай бұрын

    Great, thank you.

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    You are welcome!

  • @melaniejumaga
    @melaniejumagaАй бұрын

    best content ever and agree everything single things you mentioned

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    Ай бұрын

    amazing, what was your #1 takeaway?!

  • @brianb4877
    @brianb4877 Жыл бұрын

    Figuring out a course topic; validating the idea

  • @dom1ohnson
    @dom1ohnson11 ай бұрын

    You are good at your job 🔥

  • @graciedionmedia
    @graciedionmedia8 ай бұрын

    Wow. You are an amazing teacher. Thank you so much

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    7 ай бұрын

    Wow, thank you!

  • @user-rh2ih3mz8r
    @user-rh2ih3mz8r Жыл бұрын

    Hello, thank you for the video. My biggest challenge is to get new clients for my course. Every time there is a stress of finding new people and getting them to register for the course

  • @OwnYourPowers
    @OwnYourPowers Жыл бұрын

    Thanks, Sunny! Such a WEALTH of useful info here. I appreciate it! 💚 I can totally attest to followers not necessarily equating to sales. My TikTok & mailing list are MASSIVE… and yet disappointing AF when it comes to converting to paying clients. And that, I’d have to say, is the biggest challenge in my biz: how to convert leads (both cold & warm) to paying, COMMITTED clients? Much love, and thanks again. 🙏

  • @noonespecial3536

    @noonespecial3536

    7 ай бұрын

    Hi, I'm Evan from ink.agency_off, and I just wanted to reach out and say that I totally understand your frustration with converting leads to paying clients. It can be a real challenge, but we're here to help! We specialize in creating compelling copy that engages your audience and converts them into loyal customers. Our team of experienced copywriters and marketers has helped many online course creators like yourself overcome this exact challenge, and we're confident that we can do the same for you. I'd love to chat with you about how we can help, and maybe we can even share some funny stories about the trials and tribulations of converting leads. 😉 Let me know if you're interested in chatting further, and I'll be happy to set up a time to talk! Best of luck

  • @FallingStar44
    @FallingStar44 Жыл бұрын

    Hey, I'm early again. Started scripting my courses (again).

  • @MorganOMedia
    @MorganOMedia Жыл бұрын

    Oh yes pricing too cheap = bad reviews cause they’ll say it “doesn’t work” so true!

  • @TheSilentWealth
    @TheSilentWealth10 ай бұрын

    I wonder if this transformation is what anyone might seek.. "I help people with little to no prior knowledge of stocks and financial markets, go from not having any idea about financial markets, how and what stocks to invest in to being able to make their own investment decisions in building their long term wealth using equity assets in their personal investing or start a career in investments."

  • @arsalanhaider11
    @arsalanhaider11 Жыл бұрын

    Hey, what camera do you use. ?

  • @aishawilson7649
    @aishawilson7649 Жыл бұрын

    so after selling the prototype using zoom/google drive, would they record a more polished version of the course and redeliver that to the prototype students?

  • @hyou2343
    @hyou2343 Жыл бұрын

    Thanks so so much for this wonderful video, so insightful as always! I tried to download the PDF but it seems there is an error, I received an email saying It confirmed a call schedule that I haven't set (I'm already part of the program) and I don't receive the PDF, maybe others have same issue 🤔🌸 Thanks so so much again, good reminders!! Your program is the best for course sellers that's for sure 🤗✨300% recommend it!

  • @IAmMoses
    @IAmMoses Жыл бұрын

    I am in the fashion niche and I am thinking of creating an online course that will help fashion content creators to think creatively and differentiate themselves from competition (brand identity) and actually attract a loyal following. I managed to crack the code for myself and I have systemized the process. Any tips on how to go about it?

  • @JennyHansenLane
    @JennyHansenLane Жыл бұрын

    I've never heard of Buyer's bias. Where can I learn about it more?

  • @francojuan5554
    @francojuan5554 Жыл бұрын

    I did not see a link for the download you mentioned.

  • @salesguyjoe
    @salesguyjoe Жыл бұрын

    Right now, I am having a hard time getting conversions.

  • @taratuckandthejoyoflanguag4651
    @taratuckandthejoyoflanguag465110 ай бұрын

    I will be marketing to preschool teachers, who don't have a lot of money to spend on courses. They can get inexpensive or free professional development hours. How should I determine pricing?

  • @royalrosebeautyacademy
    @royalrosebeautyacademy Жыл бұрын

    Right now I’m in the process of validation for my course. But I’m confused on my marketing. Right now marketing is exhausting.

  • @wellnesswithjon
    @wellnesswithjon5 ай бұрын

    I'm dead in the water in trying to get social proof. I deliver a program that permanently lowers a person's stress level and I've actually delivered it to thousands of clients as a therapist. I can't ethically or legally ask therapy clients to disclose their personal information through testimonials. I know the program works because my clients tell me (almost daily) about the amazing results they're getting and sustaining. So, I've tried to offer the course for free in exchange for testimonials. Crickets. I've offered the course for free plus a number of free 1-1 coaching sessions. Crickets. I'm flumoxed. I have a product that has a super wide need. People want the transformation. People don't want to disclose the transformation. Or, at least, I haven't figured out how to frame that so people can relate to my product that way.

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    Do your best to not get discouraged! I don't recommend offering your program for free or offering free 1:1 coaching sessions. If people don't have skin in the game (enough pain or investment), there isn't incentive for them to follow through. If you'd like to dive in deeper, don't hesitate to book a call with someone from our team to see if we'd be the right fit to work together inside the Authority Accelerator Program. You can apply here: sunnylenarduzzi.lpages.co/authority-accelerator-2019-redesign/

  • @mhseny
    @mhseny8 ай бұрын

    My biggest challenge is Im scared if my videos which Im gonna sell gets leaked! is there any way to prevent that?

  • @SunnyLenarduzzi

    @SunnyLenarduzzi

    5 ай бұрын

    Depending on which platform you use to host your videos, there should be the option to remove download permission.

  • @melishameredith5747
    @melishameredith574710 ай бұрын

    Unsure of a profitable course topic.

  • @SunnyLenarduzzi
    @SunnyLenarduzzi Жыл бұрын

    If you want to go deeper on this and you're trying to figure out how to actually take what you’re good at and make an impact on your clients' lives, then book your strategy session with one of my business coaches today ==> www.sunnylenarduzzi.com/apply?KZread&

  • @MorganOMedia
    @MorganOMedia Жыл бұрын

    $30M 😮😮

  • @MorganOMedia

    @MorganOMedia

    Жыл бұрын

    Already failed #1 lmbo. But I know I have interested buyers as I’m selling 1:1 coaching with more or less the same slides for $250/hr right now

  • @MorganOMedia

    @MorganOMedia

    Жыл бұрын

    Oh nevermind I apparently skipped to #2 so far so good. 😅

  • @MorganOMedia

    @MorganOMedia

    Жыл бұрын

    I’m already a blogger and receive about 1M hits a year with people asking for a course.

  • @JEFF21.
    @JEFF21. Жыл бұрын

    hello

  • @nicoalychavez
    @nicoalychavez Жыл бұрын

    Very helpful video Sunny, thanks a lot! Btw I sent you a quick message on Instagram, let me know if it went through :)

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