I'm Dianna, a product manager who worked at companies like Facebook, Stripe, Google and IBM. You'll get the latest and greatest tips on how to ace product manager interviews and grow your product career.
This is really well explained and comprehensive. Thanks for making this!
@louischou67808 күн бұрын
For many product sense questions, we typically mention the user journey and its pain points. However, in monetization type questions, I'm curious why we don't need to mention pain points.
@keshavkumaragrahari9293Күн бұрын
There are two kinds of problems, based on their origin. 1. Origin is Business: Monetization, Retention, ARPU, Activation etc. 2. Origin in Customer: Not sufficient sellers on the platform, bad UX etc. No customer gonna feel the need that I am not being monetized. Hence, we need not mention pain points in this case.
@ldang3298 күн бұрын
Thank you so much Dianna, nobody explains GTM strategy in such a simplified way as you do. This is such a great help.
@gpv10088 күн бұрын
Good tips, except #7. Weird blanket statement that the easier the feature is the more complex it is behinds the scenes. Especially when working on a user facing team whose goal is optimizing a UI (like a lot of teams in consumer apps like FB/IG), introducing small features is relatively low effort, implementation wise. More effort is needed in setting up the A/B test, monitoring it during its run, and then analyzing its results.
@yairgraif73428 күн бұрын
What is the goal of the Northstar metric breakdown?
@yairgraif73428 күн бұрын
Thank you! More videos like this would bring a lot of value.
@yairgraif73428 күн бұрын
Doesn't Facebook make money from the Ads in the marketplace? Shouldn't that be addressed in the example and maybe even be part of the north star?
@christinasopova89449 күн бұрын
Hi @dianna, thank you for the insightful content! I approached this case a bit differently and would appreciate your feedback. My market estimations are based on the general growth of the antique market in the US, from which I projected potential by taking 10% of this growth. I also considered two different segments: the first being individuals over 45 who invest in unique art pieces and other antiques from well-known, expensive artists; the second being the mass market, including interior designers and artists who make these purchases more frequently. My solution was similar but still different. Do you think this is the right path to take, considering there's no single correct approach to Product Sense questions?
@rickhouten162210 күн бұрын
If I were the interviewer I would ask Abhishek to cross check his original goal after he zeroed in on goods bought and items sold in his metric definition. That means the goal should be transactions
@hsiaoyucheung11 күн бұрын
声音太小了
@lydiahuang423613 күн бұрын
I'm not a product manager but you're such a great presenter! You need to go into corporate coaching/ executive coaching!
@APShete16 күн бұрын
Would love a video on collaboration with design too!
@cjb500016 күн бұрын
Still here for Meta interview prep. It's intimidating and intense preparation, but if you want to get the bag, you gotta put in the work.
@yuhanzhu7517 күн бұрын
I keep going back to this vid for the favorite product question preparation thank you so much
@gadiben-amram147119 күн бұрын
Thanks!
@lP2006321 күн бұрын
I want to express my gratitude. Your videos and your free masterclass helped me so much that I received two job offers in the same week. One of the offers was almost a $20,000 increase from my previous salary. Thank you once again.
@yairgraif734221 күн бұрын
In the segment scoring table. Why multiply the numbers and not add them?
@abhilashaanantharamakrishn395824 күн бұрын
Hey Dianna, thanks for this! Super helpful. Question on the NS metric - curious why you chose # of interactions between buyers and sellers vs number of completed transactions? My take on this is a lot of interactions often go unanswered on marketplace or there is not continued engagement from either side which then makes one or both parties lose interest. So curious why you chose that as your NS metric?
@kunalnamita502826 күн бұрын
One of the best Product Sense interviews I have seen! Superb work!
@vidushikshatri71826 күн бұрын
Hey Dianna , thankyou for all the content you have created and shared . Do you have an example video of how to tackle same surface, different products ? (Beisdes the general guidance that you have provided in one of the other videos )
@snehaghosh760829 күн бұрын
What is the reasoning behind giving the average number of rides requested/week/rider (P2) a lower priority as compared to the number of cancelation/total number of ride (P1)?
@rickhouten1622Ай бұрын
This seems to contradict the earlier video on the framework to answer tradeoff questions. In the earlier video you went into the metrics of the actual products/features as part of the tradeoff. Then you identify the common metrics - number of social interactions and posts created. I believe going through the product and listing the metrics is a step to identify the common unifying metrics
@yanyizhang9455Ай бұрын
The 80% interviewee's answer is totally me now :)
@WorldExploration-qq8vnАй бұрын
How do you demonstrate these ranking sections on the interview? is it just by stating each scores or delivering a overall thought process?
@cesar_ordonezАй бұрын
Is this a typical Meta PM interview question? If so, are we expected to have 30-40 minutes to answer it, or should it be answered in ~20 minutes?
@lishanzuo8085Ай бұрын
Hey Dianna, could you make a video for how to answer opportunity sizing question?
@kellycorchil7595Ай бұрын
You are absolutely right on everything. I just saw myself in the entire video of things i was not doing 🤣in communicating with them
@cjb5000Ай бұрын
Seems researched and prepared, not capturing a true example of a mock interview. I appreciate sharing the thought process and framework though.
@harshnagpal4212Ай бұрын
Thank you for these I have slightly different opinion on the impact sizing and I get it that interview flow gives you the freedom to prioritize but if I could ask a Follow up question If you were to select buyers with intent to sell these people would at later stage sell on the same platform giving you continuous business. I am curious to know your thought.
@LinhNguyen-vs6ohАй бұрын
That metric is for level whole app, how about a feature in an app? How can I define within a small area?
@fitore6722Ай бұрын
I'm a bit confused on the prioritization of the segments based on success metric (ie TAM, Spend, etc).In the interview do you always pick three success metrics and carry out the scorecard to pick the best segment?
@apamwoleng5971Ай бұрын
Please speak slower..
@alexpapageorge9506Ай бұрын
Hi Dianna! Thank you for the videos. Question about when you are writing out the list of opportunities it looks like a list of travel spaces. Is this a step in answering why should we build this?
@param628Ай бұрын
Thanks for the video. For prioritising user segments - why do you suggest multiplying individual scores (across factors) rather than add?
@simrankaur-sc3utАй бұрын
How do you breakdown your north star metric, Dianna?
@kishorekumar8216Ай бұрын
Thanks a lor for the crystal clear explanation dianna 👏
@seetsamolapo5600Ай бұрын
Success metrics - number of purchases Brand Adjective(s) (USP) - budget friendly, filling, delicious, convenient
@manoelramon8283Ай бұрын
well.. bad assumptions "uber take 20% of rides.."...nope.. it can be up to 60%.. and then the solutions "prioritize matches for new drivers".. this one of the major complaining from long term drivers and then "hotspot map".. with out the algorithm giving priority to the driver to come back making money to its original place, it is also a horrible solution.
@MB-nh9drАй бұрын
this is super helpful - thank you.
@anish545Ай бұрын
I wish I got a senior like you at my next job. I will get a chance to grow exponentially.
@sidvarma2004Ай бұрын
Yup, like other commenters have mentioned, definitely rehearsed, prepared beforehand and NOT a mock interview. At no point, he stumbles/takes time to think deeply. It's not like it's technical knowledge that you either know or you don't, it's an art. However, looking at the response (which is really good BTW), it feels polished. We need to see the un-edited version 🙂 I believe at some point I could see his eyes L-->R moving which may imply he's reading off of some notes
@anvikaanvika9834Ай бұрын
You are amazing.
@jhitman3351Ай бұрын
@dianna Shouldn't the North Star metric also depend in the stage of the company? e.g. a company that wants to be profitable should focus on revenue, whereas a growth stage company should focus on users acquired etc?
@anvikaanvika9834Ай бұрын
Finding a lot of value thank you
@ngoviethung801Ай бұрын
What happened if they don't give you any data? They just want to improve UX of a flow
@samw2066Ай бұрын
Exceptional job contrasting bad v. good candidate responses.
@samw2066Ай бұрын
Question 1: When running the A/B test here, would the null hypothesis be that ad placement within the video has no impact on total ad clicks? Question 2: This video seems to be more about setting up an A/B test rather than purely tradeoff questions?
@samw2066Ай бұрын
Outstanding content and presentation. Look out Emma Ding, there's a new sheriff in town and its Dianna Yau!
@samw2066Ай бұрын
Hi Diana, What is the Northstar metric for IG stories? is it number of stories with >1 engagement per week? Also, when selecting users for this A/B? test, would we randomly select any user of Instagram, or would we filter down the user funnel for a subset of IG users (e.g., those who have viewed stories previously) first?
Пікірлер
This is really well explained and comprehensive. Thanks for making this!
For many product sense questions, we typically mention the user journey and its pain points. However, in monetization type questions, I'm curious why we don't need to mention pain points.
There are two kinds of problems, based on their origin. 1. Origin is Business: Monetization, Retention, ARPU, Activation etc. 2. Origin in Customer: Not sufficient sellers on the platform, bad UX etc. No customer gonna feel the need that I am not being monetized. Hence, we need not mention pain points in this case.
Thank you so much Dianna, nobody explains GTM strategy in such a simplified way as you do. This is such a great help.
Good tips, except #7. Weird blanket statement that the easier the feature is the more complex it is behinds the scenes. Especially when working on a user facing team whose goal is optimizing a UI (like a lot of teams in consumer apps like FB/IG), introducing small features is relatively low effort, implementation wise. More effort is needed in setting up the A/B test, monitoring it during its run, and then analyzing its results.
What is the goal of the Northstar metric breakdown?
Thank you! More videos like this would bring a lot of value.
Doesn't Facebook make money from the Ads in the marketplace? Shouldn't that be addressed in the example and maybe even be part of the north star?
Hi @dianna, thank you for the insightful content! I approached this case a bit differently and would appreciate your feedback. My market estimations are based on the general growth of the antique market in the US, from which I projected potential by taking 10% of this growth. I also considered two different segments: the first being individuals over 45 who invest in unique art pieces and other antiques from well-known, expensive artists; the second being the mass market, including interior designers and artists who make these purchases more frequently. My solution was similar but still different. Do you think this is the right path to take, considering there's no single correct approach to Product Sense questions?
If I were the interviewer I would ask Abhishek to cross check his original goal after he zeroed in on goods bought and items sold in his metric definition. That means the goal should be transactions
声音太小了
I'm not a product manager but you're such a great presenter! You need to go into corporate coaching/ executive coaching!
Would love a video on collaboration with design too!
Still here for Meta interview prep. It's intimidating and intense preparation, but if you want to get the bag, you gotta put in the work.
I keep going back to this vid for the favorite product question preparation thank you so much
Thanks!
I want to express my gratitude. Your videos and your free masterclass helped me so much that I received two job offers in the same week. One of the offers was almost a $20,000 increase from my previous salary. Thank you once again.
In the segment scoring table. Why multiply the numbers and not add them?
Hey Dianna, thanks for this! Super helpful. Question on the NS metric - curious why you chose # of interactions between buyers and sellers vs number of completed transactions? My take on this is a lot of interactions often go unanswered on marketplace or there is not continued engagement from either side which then makes one or both parties lose interest. So curious why you chose that as your NS metric?
One of the best Product Sense interviews I have seen! Superb work!
Hey Dianna , thankyou for all the content you have created and shared . Do you have an example video of how to tackle same surface, different products ? (Beisdes the general guidance that you have provided in one of the other videos )
What is the reasoning behind giving the average number of rides requested/week/rider (P2) a lower priority as compared to the number of cancelation/total number of ride (P1)?
This seems to contradict the earlier video on the framework to answer tradeoff questions. In the earlier video you went into the metrics of the actual products/features as part of the tradeoff. Then you identify the common metrics - number of social interactions and posts created. I believe going through the product and listing the metrics is a step to identify the common unifying metrics
The 80% interviewee's answer is totally me now :)
How do you demonstrate these ranking sections on the interview? is it just by stating each scores or delivering a overall thought process?
Is this a typical Meta PM interview question? If so, are we expected to have 30-40 minutes to answer it, or should it be answered in ~20 minutes?
Hey Dianna, could you make a video for how to answer opportunity sizing question?
You are absolutely right on everything. I just saw myself in the entire video of things i was not doing 🤣in communicating with them
Seems researched and prepared, not capturing a true example of a mock interview. I appreciate sharing the thought process and framework though.
Thank you for these I have slightly different opinion on the impact sizing and I get it that interview flow gives you the freedom to prioritize but if I could ask a Follow up question If you were to select buyers with intent to sell these people would at later stage sell on the same platform giving you continuous business. I am curious to know your thought.
That metric is for level whole app, how about a feature in an app? How can I define within a small area?
I'm a bit confused on the prioritization of the segments based on success metric (ie TAM, Spend, etc).In the interview do you always pick three success metrics and carry out the scorecard to pick the best segment?
Please speak slower..
Hi Dianna! Thank you for the videos. Question about when you are writing out the list of opportunities it looks like a list of travel spaces. Is this a step in answering why should we build this?
Thanks for the video. For prioritising user segments - why do you suggest multiplying individual scores (across factors) rather than add?
How do you breakdown your north star metric, Dianna?
Thanks a lor for the crystal clear explanation dianna 👏
Success metrics - number of purchases Brand Adjective(s) (USP) - budget friendly, filling, delicious, convenient
well.. bad assumptions "uber take 20% of rides.."...nope.. it can be up to 60%.. and then the solutions "prioritize matches for new drivers".. this one of the major complaining from long term drivers and then "hotspot map".. with out the algorithm giving priority to the driver to come back making money to its original place, it is also a horrible solution.
this is super helpful - thank you.
I wish I got a senior like you at my next job. I will get a chance to grow exponentially.
Yup, like other commenters have mentioned, definitely rehearsed, prepared beforehand and NOT a mock interview. At no point, he stumbles/takes time to think deeply. It's not like it's technical knowledge that you either know or you don't, it's an art. However, looking at the response (which is really good BTW), it feels polished. We need to see the un-edited version 🙂 I believe at some point I could see his eyes L-->R moving which may imply he's reading off of some notes
You are amazing.
@dianna Shouldn't the North Star metric also depend in the stage of the company? e.g. a company that wants to be profitable should focus on revenue, whereas a growth stage company should focus on users acquired etc?
Finding a lot of value thank you
What happened if they don't give you any data? They just want to improve UX of a flow
Exceptional job contrasting bad v. good candidate responses.
Question 1: When running the A/B test here, would the null hypothesis be that ad placement within the video has no impact on total ad clicks? Question 2: This video seems to be more about setting up an A/B test rather than purely tradeoff questions?
Outstanding content and presentation. Look out Emma Ding, there's a new sheriff in town and its Dianna Yau!
Hi Diana, What is the Northstar metric for IG stories? is it number of stories with >1 engagement per week? Also, when selecting users for this A/B? test, would we randomly select any user of Instagram, or would we filter down the user funnel for a subset of IG users (e.g., those who have viewed stories previously) first?
She could sell ice to an eskimo