Good on you for seeking out ways to better yourself. I work for a CEO coaching community and can attest to the value it can have on founders who are stagnant.
@TheEcommerceAlley14 сағат бұрын
Well said!
@josheldridge1984Күн бұрын
Would you recommend shortening the Lifetime so that it learns faster. I am inclined to run a 2 week $3k test.
@TheEcommerceAlleyКүн бұрын
We’ve seen it’s gotten better over time, but the first 3-4 weeks it was really getting in a groove. We haven’t tested only two weeks because we’re looking for evergreen!
@josheldridge1984Күн бұрын
@@TheEcommerceAlley What I meant was a 2 week initial so you get to evergreen faster.
@TheEcommerceAlleyКүн бұрын
You always could but sometimes letting Facebook learn slowly and increasing budget after it has learned is the better move!
@stephanieschoh49856 күн бұрын
WOW! Sarah is incredible!!
@TheEcommerceAlleyКүн бұрын
Heck yea! We love her!
@feedmepeanuts67456 күн бұрын
very interesting! How often did you guys renew the lifetime spend? (once a month, or once a week etc.)
@TheEcommerceAlleyКүн бұрын
We do it once per month and move the date to the first of the next month!
@Dfwparties8 күн бұрын
I wonder if you could change a daily budget to a lifetime budget and take advantage the best of both worlds. Take advantage of the initial positivity of the daily and convert over to take advantage of the long range consistency.
@TheEcommerceAlley7 күн бұрын
This isn't possible, unfortunately... but we would recommend trying both! However, we've found lifetime works best for us!
@Customstickershop018 күн бұрын
Would you recommend Duplicating a current Daily Budget campaign and running the new campaign in a lifetime But keeping both active or shutting down the current daily?
@TheEcommerceAlley7 күн бұрын
Don't kill the goose laying the golden egg! If you have a working daily budget campaign... let it run, and test a lifetime budget campaign. You can use the same ads though. See which performs better, and then start putting the money into the best performer.
@AGCYPrivy8 күн бұрын
Started a position with a company who runs evergreen campaigns with lifetime budgets and I’ve found it WAY easier to manage, and performance remains super stable MoM. Definitely recommend.
@TheEcommerceAlley8 күн бұрын
Yea, we've found great success in it! Glad you're seeing the same thing!
@connormooren599211 күн бұрын
True blonde
@harrybeck332312 күн бұрын
Nice!!! At least she was very honest😂
@jaynedelilah13 күн бұрын
RENEE RAPP MENTIONED 🇺🇸🇺🇸🇺🇸🏈🏈🏈🏈🗣️🗣️🗣️
@paddyt404313 күн бұрын
Who said blondes are dumb 😮
@NicholasAShaw15 күн бұрын
Crazy.
@geecali835615 күн бұрын
So pretty, who is she
@moonchild_13 күн бұрын
Renee Rap
@mrfixitusa616516 күн бұрын
Wow! Have we found the unicorn!? Is this an honest woman!?!?
@Claire-gu8cd15 күн бұрын
you are so annoying💀
@CloverIsLucky12 күн бұрын
@@Claire-gu8cd fr
@ginger_nosoul16 күн бұрын
Daddy's money
@Claire-gu8cd15 күн бұрын
you are so annoying
@otiliomartinez657216 күн бұрын
Beautiful and Smart.🤗
@jhoom-urduHoroscope-19 күн бұрын
good tell
@farisrahman59719 күн бұрын
This video is an ad lol
@TheEcommerceAlley19 күн бұрын
Nope! Meant to be a PSA for advertisers using outdated advertising methodologies!
@ASOMPod20 күн бұрын
Great video Josh!
@TheEcommerceAlley20 күн бұрын
thanks for watching!
@allisonanna22 күн бұрын
Hi! Love this, thank you!!! I don't see the link in the comments for the tool.
@TheEcommerceAlley21 күн бұрын
Thanks for bringing this to our attention - it is now in the description!
@paulwright476522 күн бұрын
Great check list ! (Couldn't see link to doc thought?)
@TheEcommerceAlley21 күн бұрын
Thank you for letting us know, we have added this to the top of the description.
@bigmamasown23 күн бұрын
3db
@TheEcommerceAlley23 күн бұрын
Grab it here: www.theecommercealley.com
@gufranshaikh733926 күн бұрын
Hell yeah😂
@holffx845426 күн бұрын
nice video
@TheEcommerceAlley26 күн бұрын
Thanks!
@jenacampbell221328 күн бұрын
❤ this!!!
@TheEcommerceAlley26 күн бұрын
Inspiring guy!
@0ProXXy029 күн бұрын
You don't have to.
@alexandramoore1518Ай бұрын
Another question in addition to my previous... if I run either campaign and notice it does work - do I continue running the awareness campaigns? or do you shut them off?
@TheEcommerceAlley23 күн бұрын
You can keep running them… but often once we see the CPMs are lower… that’s when we shut them off for a bit until CPMs rise again!
@alexandramoore1518Ай бұрын
Hey Josh - even though this video is a year old I was going to give it a try - over the last week my CPM's have doubled... $70/$80... then doubled again within a week to $120. Question... When running these campaigns should you always have ads running at the same time? Or can you run the awareness campaigns first and then start running ads again after a couple of days?
@TheEcommerceAlleyАй бұрын
Oh wow! Something seems off from a tech standpoint… what’s your niche and campaign structure? If you want - join The E-commerce Alley FB group and drop it in there where our team is active and can help! Those CPMs sound like trouble. Also, we run both at the same time. :)
@JackieD.StraightPathFarmsАй бұрын
I NEED this!
@TheEcommerceAlley29 күн бұрын
Have you grabbed a ticket yet?
@EricChanceStoneАй бұрын
My offer is 5 ebooks for $9.99. I sell a few but the offer seems great. Maybe I should just feature my 1st book?
@nataliagorgeous1998Ай бұрын
Amazing video Josh... I'm surprised that how could anyone give their own secrets on YT for free this much... This video is a pure goldmine for ads optimization... However, I ran into a question does this kill switch strategy apply to only ad level or for adset and campaign level both? Thanks for your precious reply Josh... Subscribed you :)
@TheEcommerceAlleyАй бұрын
Hey! Thank you. 🥲 we apply on ad level for everything except DCA ads. For those, we apply on an ad set level!
@theodoreharris993Ай бұрын
YOU KINDA RUINED THE HOLD THING🤣🤣🤣🤣🤣
@ehab772Ай бұрын
What if i need to make different campaigns for different niches in the same page? which previous ad exactly this AI will use ? previous ad for the same post id or page at all ?
@EricChanceStoneАй бұрын
Just read it. Great book! Ready to use it for my author business!
@TheEcommerceAlleyАй бұрын
It’s so good!
@thetayallynАй бұрын
Hi! My non-profit I work for keeps running into the same issue- we have advantage + sales campaigns running, but it only lets us put 1 AD in each ADSET (I know you can't have multiple adsets, but it should let us do more than 1 ad.) Whenever we try to add the 2nd ad, it says "you cannot have an ad that has political creative". It's so weird. So we're having to make a different campaign for each ad. Any advice? Helpful info: we have to click the special ads category "social or political issues" because we are an environmental non-profit.
@TheEcommerceAlleyАй бұрын
Ah! That’s interesting. To be honest, we don’t work with brands in the special ads categories… so I’m unsure! 🫤
@tanjadamjanovic2995Ай бұрын
Friends, friends, friends u don't understand ❤😂😂
@thattyeagain7132Ай бұрын
Men desigined boys versions of Pyramid schemes 💀 like picking the girls or boys toys at Mcdonalds. Herbalife or Ecommerce
@pennymorgan679Ай бұрын
We’re the Millers. Great film. Funny. No ragrets seeing it!!
@cliffbrown160Ай бұрын
This is very timely! I just finished Hormozi's book and was looking for information like this.
@TheEcommerceAlleyАй бұрын
Hopefully this adds some additional clarity to the book!
@EOBathNBodyLLCАй бұрын
👏👏👏👏👏👏👏👏👌👌!!!!
@TheEcommerceAlleyАй бұрын
Thanks for checking out this episode!
@markpommett5712Ай бұрын
Do you use max conversions or set a target when scaling?
@TheEcommerceAlleyАй бұрын
We use max conversions!
@cliffbrown160Ай бұрын
Dylan is great on camera! Hope we get to see more of him.
@CharlyCD93Ай бұрын
It’s a nice example but you can’t guarantee 25k sales just because you spent 10k on advertising.
@TheEcommerceAlleyАй бұрын
You can’t - which is why you’d make sure you’re on track before you spend that deep!
@DarrenWhiteUSAАй бұрын
You guys should do some content talking about temu and its disruptions to the e-commerce pipeline. Great shorts btw
@JaredPOlivaАй бұрын
This is an amazing breakdown. Chill Systems killed me haha
@TheEcommerceAlleyАй бұрын
Same… 😅😂
@michaelleach3654Ай бұрын
Do another one!!
@TheEcommerceAlleyАй бұрын
Have any recommendations of pitches for us to take a look at?
@Sead0gАй бұрын
Vid starts at like 11:00 1. Book keeping 2. Customer success 3. Production 4. Secondary Marketing role 5. Primary Marketing role
@Sead0gАй бұрын
Long video! Timestamps would be nice :)
@TheEcommerceAlleyАй бұрын
Yeah, this was before we started doing them 😂
@JohnMRoman2 ай бұрын
Let's go! Thanks for having me.
@TheEcommerceAlley2 ай бұрын
What an honor!
@PixelBrite_2 ай бұрын
I’m capped at 200 spend limit when will that increase
Пікірлер
Good on you for seeking out ways to better yourself. I work for a CEO coaching community and can attest to the value it can have on founders who are stagnant.
Well said!
Would you recommend shortening the Lifetime so that it learns faster. I am inclined to run a 2 week $3k test.
We’ve seen it’s gotten better over time, but the first 3-4 weeks it was really getting in a groove. We haven’t tested only two weeks because we’re looking for evergreen!
@@TheEcommerceAlley What I meant was a 2 week initial so you get to evergreen faster.
You always could but sometimes letting Facebook learn slowly and increasing budget after it has learned is the better move!
WOW! Sarah is incredible!!
Heck yea! We love her!
very interesting! How often did you guys renew the lifetime spend? (once a month, or once a week etc.)
We do it once per month and move the date to the first of the next month!
I wonder if you could change a daily budget to a lifetime budget and take advantage the best of both worlds. Take advantage of the initial positivity of the daily and convert over to take advantage of the long range consistency.
This isn't possible, unfortunately... but we would recommend trying both! However, we've found lifetime works best for us!
Would you recommend Duplicating a current Daily Budget campaign and running the new campaign in a lifetime But keeping both active or shutting down the current daily?
Don't kill the goose laying the golden egg! If you have a working daily budget campaign... let it run, and test a lifetime budget campaign. You can use the same ads though. See which performs better, and then start putting the money into the best performer.
Started a position with a company who runs evergreen campaigns with lifetime budgets and I’ve found it WAY easier to manage, and performance remains super stable MoM. Definitely recommend.
Yea, we've found great success in it! Glad you're seeing the same thing!
True blonde
Nice!!! At least she was very honest😂
RENEE RAPP MENTIONED 🇺🇸🇺🇸🇺🇸🏈🏈🏈🏈🗣️🗣️🗣️
Who said blondes are dumb 😮
Crazy.
So pretty, who is she
Renee Rap
Wow! Have we found the unicorn!? Is this an honest woman!?!?
you are so annoying💀
@@Claire-gu8cd fr
Daddy's money
you are so annoying
Beautiful and Smart.🤗
good tell
This video is an ad lol
Nope! Meant to be a PSA for advertisers using outdated advertising methodologies!
Great video Josh!
thanks for watching!
Hi! Love this, thank you!!! I don't see the link in the comments for the tool.
Thanks for bringing this to our attention - it is now in the description!
Great check list ! (Couldn't see link to doc thought?)
Thank you for letting us know, we have added this to the top of the description.
3db
Grab it here: www.theecommercealley.com
Hell yeah😂
nice video
Thanks!
❤ this!!!
Inspiring guy!
You don't have to.
Another question in addition to my previous... if I run either campaign and notice it does work - do I continue running the awareness campaigns? or do you shut them off?
You can keep running them… but often once we see the CPMs are lower… that’s when we shut them off for a bit until CPMs rise again!
Hey Josh - even though this video is a year old I was going to give it a try - over the last week my CPM's have doubled... $70/$80... then doubled again within a week to $120. Question... When running these campaigns should you always have ads running at the same time? Or can you run the awareness campaigns first and then start running ads again after a couple of days?
Oh wow! Something seems off from a tech standpoint… what’s your niche and campaign structure? If you want - join The E-commerce Alley FB group and drop it in there where our team is active and can help! Those CPMs sound like trouble. Also, we run both at the same time. :)
I NEED this!
Have you grabbed a ticket yet?
My offer is 5 ebooks for $9.99. I sell a few but the offer seems great. Maybe I should just feature my 1st book?
Amazing video Josh... I'm surprised that how could anyone give their own secrets on YT for free this much... This video is a pure goldmine for ads optimization... However, I ran into a question does this kill switch strategy apply to only ad level or for adset and campaign level both? Thanks for your precious reply Josh... Subscribed you :)
Hey! Thank you. 🥲 we apply on ad level for everything except DCA ads. For those, we apply on an ad set level!
YOU KINDA RUINED THE HOLD THING🤣🤣🤣🤣🤣
What if i need to make different campaigns for different niches in the same page? which previous ad exactly this AI will use ? previous ad for the same post id or page at all ?
Just read it. Great book! Ready to use it for my author business!
It’s so good!
Hi! My non-profit I work for keeps running into the same issue- we have advantage + sales campaigns running, but it only lets us put 1 AD in each ADSET (I know you can't have multiple adsets, but it should let us do more than 1 ad.) Whenever we try to add the 2nd ad, it says "you cannot have an ad that has political creative". It's so weird. So we're having to make a different campaign for each ad. Any advice? Helpful info: we have to click the special ads category "social or political issues" because we are an environmental non-profit.
Ah! That’s interesting. To be honest, we don’t work with brands in the special ads categories… so I’m unsure! 🫤
Friends, friends, friends u don't understand ❤😂😂
Men desigined boys versions of Pyramid schemes 💀 like picking the girls or boys toys at Mcdonalds. Herbalife or Ecommerce
We’re the Millers. Great film. Funny. No ragrets seeing it!!
This is very timely! I just finished Hormozi's book and was looking for information like this.
Hopefully this adds some additional clarity to the book!
👏👏👏👏👏👏👏👏👌👌!!!!
Thanks for checking out this episode!
Do you use max conversions or set a target when scaling?
We use max conversions!
Dylan is great on camera! Hope we get to see more of him.
It’s a nice example but you can’t guarantee 25k sales just because you spent 10k on advertising.
You can’t - which is why you’d make sure you’re on track before you spend that deep!
You guys should do some content talking about temu and its disruptions to the e-commerce pipeline. Great shorts btw
This is an amazing breakdown. Chill Systems killed me haha
Same… 😅😂
Do another one!!
Have any recommendations of pitches for us to take a look at?
Vid starts at like 11:00 1. Book keeping 2. Customer success 3. Production 4. Secondary Marketing role 5. Primary Marketing role
Long video! Timestamps would be nice :)
Yeah, this was before we started doing them 😂
Let's go! Thanks for having me.
What an honor!
I’m capped at 200 spend limit when will that increase