Ecommerce Alley

Ecommerce Alley

We help ecommerce business owners grow their vision, team, and profits.

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  • @stroyboy1
    @stroyboy1Күн бұрын

    Good on you for seeking out ways to better yourself. I work for a CEO coaching community and can attest to the value it can have on founders who are stagnant.

  • @TheEcommerceAlley
    @TheEcommerceAlley14 сағат бұрын

    Well said!

  • @josheldridge1984
    @josheldridge1984Күн бұрын

    Would you recommend shortening the Lifetime so that it learns faster. I am inclined to run a 2 week $3k test.

  • @TheEcommerceAlley
    @TheEcommerceAlleyКүн бұрын

    We’ve seen it’s gotten better over time, but the first 3-4 weeks it was really getting in a groove. We haven’t tested only two weeks because we’re looking for evergreen!

  • @josheldridge1984
    @josheldridge1984Күн бұрын

    @@TheEcommerceAlley What I meant was a 2 week initial so you get to evergreen faster.

  • @TheEcommerceAlley
    @TheEcommerceAlleyКүн бұрын

    You always could but sometimes letting Facebook learn slowly and increasing budget after it has learned is the better move!

  • @stephanieschoh4985
    @stephanieschoh49856 күн бұрын

    WOW! Sarah is incredible!!

  • @TheEcommerceAlley
    @TheEcommerceAlleyКүн бұрын

    Heck yea! We love her!

  • @feedmepeanuts6745
    @feedmepeanuts67456 күн бұрын

    very interesting! How often did you guys renew the lifetime spend? (once a month, or once a week etc.)

  • @TheEcommerceAlley
    @TheEcommerceAlleyКүн бұрын

    We do it once per month and move the date to the first of the next month!

  • @Dfwparties
    @Dfwparties8 күн бұрын

    I wonder if you could change a daily budget to a lifetime budget and take advantage the best of both worlds. Take advantage of the initial positivity of the daily and convert over to take advantage of the long range consistency.

  • @TheEcommerceAlley
    @TheEcommerceAlley7 күн бұрын

    This isn't possible, unfortunately... but we would recommend trying both! However, we've found lifetime works best for us!

  • @Customstickershop01
    @Customstickershop018 күн бұрын

    Would you recommend Duplicating a current Daily Budget campaign and running the new campaign in a lifetime But keeping both active or shutting down the current daily?

  • @TheEcommerceAlley
    @TheEcommerceAlley7 күн бұрын

    Don't kill the goose laying the golden egg! If you have a working daily budget campaign... let it run, and test a lifetime budget campaign. You can use the same ads though. See which performs better, and then start putting the money into the best performer.

  • @AGCYPrivy
    @AGCYPrivy8 күн бұрын

    Started a position with a company who runs evergreen campaigns with lifetime budgets and I’ve found it WAY easier to manage, and performance remains super stable MoM. Definitely recommend.

  • @TheEcommerceAlley
    @TheEcommerceAlley8 күн бұрын

    Yea, we've found great success in it! Glad you're seeing the same thing!

  • @connormooren5992
    @connormooren599211 күн бұрын

    True blonde

  • @harrybeck3323
    @harrybeck332312 күн бұрын

    Nice!!! At least she was very honest😂

  • @jaynedelilah
    @jaynedelilah13 күн бұрын

    RENEE RAPP MENTIONED 🇺🇸🇺🇸🇺🇸🏈🏈🏈🏈🗣️🗣️🗣️

  • @paddyt4043
    @paddyt404313 күн бұрын

    Who said blondes are dumb 😮

  • @NicholasAShaw
    @NicholasAShaw15 күн бұрын

    Crazy.

  • @geecali8356
    @geecali835615 күн бұрын

    So pretty, who is she

  • @moonchild_
    @moonchild_13 күн бұрын

    Renee Rap

  • @mrfixitusa6165
    @mrfixitusa616516 күн бұрын

    Wow! Have we found the unicorn!? Is this an honest woman!?!?

  • @Claire-gu8cd
    @Claire-gu8cd15 күн бұрын

    you are so annoying💀

  • @CloverIsLucky
    @CloverIsLucky12 күн бұрын

    ​@@Claire-gu8cd fr

  • @ginger_nosoul
    @ginger_nosoul16 күн бұрын

    Daddy's money

  • @Claire-gu8cd
    @Claire-gu8cd15 күн бұрын

    you are so annoying

  • @otiliomartinez6572
    @otiliomartinez657216 күн бұрын

    Beautiful and Smart.🤗

  • @jhoom-urduHoroscope-
    @jhoom-urduHoroscope-19 күн бұрын

    good tell

  • @farisrahman597
    @farisrahman59719 күн бұрын

    This video is an ad lol

  • @TheEcommerceAlley
    @TheEcommerceAlley19 күн бұрын

    Nope! Meant to be a PSA for advertisers using outdated advertising methodologies!

  • @ASOMPod
    @ASOMPod20 күн бұрын

    Great video Josh!

  • @TheEcommerceAlley
    @TheEcommerceAlley20 күн бұрын

    thanks for watching!

  • @allisonanna
    @allisonanna22 күн бұрын

    Hi! Love this, thank you!!! I don't see the link in the comments for the tool.

  • @TheEcommerceAlley
    @TheEcommerceAlley21 күн бұрын

    Thanks for bringing this to our attention - it is now in the description!

  • @paulwright4765
    @paulwright476522 күн бұрын

    Great check list ! (Couldn't see link to doc thought?)

  • @TheEcommerceAlley
    @TheEcommerceAlley21 күн бұрын

    Thank you for letting us know, we have added this to the top of the description.

  • @bigmamasown
    @bigmamasown23 күн бұрын

    3db

  • @TheEcommerceAlley
    @TheEcommerceAlley23 күн бұрын

    Grab it here: www.theecommercealley.com

  • @gufranshaikh7339
    @gufranshaikh733926 күн бұрын

    Hell yeah😂

  • @holffx8454
    @holffx845426 күн бұрын

    nice video

  • @TheEcommerceAlley
    @TheEcommerceAlley26 күн бұрын

    Thanks!

  • @jenacampbell2213
    @jenacampbell221328 күн бұрын

    ❤ this!!!

  • @TheEcommerceAlley
    @TheEcommerceAlley26 күн бұрын

    Inspiring guy!

  • @0ProXXy0
    @0ProXXy029 күн бұрын

    You don't have to.

  • @alexandramoore1518
    @alexandramoore1518Ай бұрын

    Another question in addition to my previous... if I run either campaign and notice it does work - do I continue running the awareness campaigns? or do you shut them off?

  • @TheEcommerceAlley
    @TheEcommerceAlley23 күн бұрын

    You can keep running them… but often once we see the CPMs are lower… that’s when we shut them off for a bit until CPMs rise again!

  • @alexandramoore1518
    @alexandramoore1518Ай бұрын

    Hey Josh - even though this video is a year old I was going to give it a try - over the last week my CPM's have doubled... $70/$80... then doubled again within a week to $120. Question... When running these campaigns should you always have ads running at the same time? Or can you run the awareness campaigns first and then start running ads again after a couple of days?

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Oh wow! Something seems off from a tech standpoint… what’s your niche and campaign structure? If you want - join The E-commerce Alley FB group and drop it in there where our team is active and can help! Those CPMs sound like trouble. Also, we run both at the same time. :)

  • @JackieD.StraightPathFarms
    @JackieD.StraightPathFarmsАй бұрын

    I NEED this!

  • @TheEcommerceAlley
    @TheEcommerceAlley29 күн бұрын

    Have you grabbed a ticket yet?

  • @EricChanceStone
    @EricChanceStoneАй бұрын

    My offer is 5 ebooks for $9.99. I sell a few but the offer seems great. Maybe I should just feature my 1st book?

  • @nataliagorgeous1998
    @nataliagorgeous1998Ай бұрын

    Amazing video Josh... I'm surprised that how could anyone give their own secrets on YT for free this much... This video is a pure goldmine for ads optimization... However, I ran into a question does this kill switch strategy apply to only ad level or for adset and campaign level both? Thanks for your precious reply Josh... Subscribed you :)

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Hey! Thank you. 🥲 we apply on ad level for everything except DCA ads. For those, we apply on an ad set level!

  • @theodoreharris993
    @theodoreharris993Ай бұрын

    YOU KINDA RUINED THE HOLD THING🤣🤣🤣🤣🤣

  • @ehab772
    @ehab772Ай бұрын

    What if i need to make different campaigns for different niches in the same page? which previous ad exactly this AI will use ? previous ad for the same post id or page at all ?

  • @EricChanceStone
    @EricChanceStoneАй бұрын

    Just read it. Great book! Ready to use it for my author business!

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    It’s so good!

  • @thetayallyn
    @thetayallynАй бұрын

    Hi! My non-profit I work for keeps running into the same issue- we have advantage + sales campaigns running, but it only lets us put 1 AD in each ADSET (I know you can't have multiple adsets, but it should let us do more than 1 ad.) Whenever we try to add the 2nd ad, it says "you cannot have an ad that has political creative". It's so weird. So we're having to make a different campaign for each ad. Any advice? Helpful info: we have to click the special ads category "social or political issues" because we are an environmental non-profit.

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Ah! That’s interesting. To be honest, we don’t work with brands in the special ads categories… so I’m unsure! 🫤

  • @tanjadamjanovic2995
    @tanjadamjanovic2995Ай бұрын

    Friends, friends, friends u don't understand ❤😂😂

  • @thattyeagain7132
    @thattyeagain7132Ай бұрын

    Men desigined boys versions of Pyramid schemes 💀 like picking the girls or boys toys at Mcdonalds. Herbalife or Ecommerce

  • @pennymorgan679
    @pennymorgan679Ай бұрын

    We’re the Millers. Great film. Funny. No ragrets seeing it!!

  • @cliffbrown160
    @cliffbrown160Ай бұрын

    This is very timely! I just finished Hormozi's book and was looking for information like this.

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Hopefully this adds some additional clarity to the book!

  • @EOBathNBodyLLC
    @EOBathNBodyLLCАй бұрын

    👏👏👏👏👏👏👏👏👌👌!!!!

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Thanks for checking out this episode!

  • @markpommett5712
    @markpommett5712Ай бұрын

    Do you use max conversions or set a target when scaling?

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    We use max conversions!

  • @cliffbrown160
    @cliffbrown160Ай бұрын

    Dylan is great on camera! Hope we get to see more of him.

  • @CharlyCD93
    @CharlyCD93Ай бұрын

    It’s a nice example but you can’t guarantee 25k sales just because you spent 10k on advertising.

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    You can’t - which is why you’d make sure you’re on track before you spend that deep!

  • @DarrenWhiteUSA
    @DarrenWhiteUSAАй бұрын

    You guys should do some content talking about temu and its disruptions to the e-commerce pipeline. Great shorts btw

  • @JaredPOliva
    @JaredPOlivaАй бұрын

    This is an amazing breakdown. Chill Systems killed me haha

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Same… 😅😂

  • @michaelleach3654
    @michaelleach3654Ай бұрын

    Do another one!!

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Have any recommendations of pitches for us to take a look at?

  • @Sead0g
    @Sead0gАй бұрын

    Vid starts at like 11:00 1. Book keeping 2. Customer success 3. Production 4. Secondary Marketing role 5. Primary Marketing role

  • @Sead0g
    @Sead0gАй бұрын

    Long video! Timestamps would be nice :)

  • @TheEcommerceAlley
    @TheEcommerceAlleyАй бұрын

    Yeah, this was before we started doing them 😂

  • @JohnMRoman
    @JohnMRoman2 ай бұрын

    Let's go! Thanks for having me.

  • @TheEcommerceAlley
    @TheEcommerceAlley2 ай бұрын

    What an honor!

  • @PixelBrite_
    @PixelBrite_2 ай бұрын

    I’m capped at 200 spend limit when will that increase