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Running ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will walk you through using our KPI (key performance indicator) calculator so you can do the exercise yourself!
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00:00 Understanding CPA and ROAS: Your True North Metrics
03:01 Diving Into the KPI Calculator: A Visual Guide
04:05 Calculating Your Target CPA and ROAS: The Quick Math Way
05:55 Exploring the More Granular Approach to KPIs
14:00 Establishing Your KPI Range for Effective Decision Making
20:24 Recap and Next Steps: Leveraging the KPI Calculator