Zwift CEO Interview: What worked, what didn't, and what's coming?
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Here's a full interview with Zwift CEO Eric Min, diving into all sorts of business-focused questions.
0:00 Quick Introduction
0:35 What did Eric do before Zwift?
3:01 First time Eric showed Ray Zwift
4:33 Zwift employee bases and HQ behind the scenes
5:32 Why take on investor baking for Zwift?
6:50 Which cycling app was Eric’s inspiration?
7:54 Eric’s Bike Collection/Fleet
8:46 Eric’s favorite route to ride in the world
9:30 Explain the leadership changes over last year
11:40 What Eric wants to change near-term
12:51 How can Zwift attract new users to Zwift?
14:25 Can Zwift ever get an ROI for investors?
16:12 Explain the price increase
17:30 How many paid subscribers does Zwift have?
17:55 Is Zwift’s staff count right-sized now?
18:40 How do you balance new cycling tech vs waiting?
19:46 How does and will Zwift leverage AI?
20:48 What’s Eric’s proudest moment at Zwift?
21:42 Why hasn’t Zwift invested in structure training?
22:47 Zwift’s complicated industry relationships
22:33 Is Zwift’s Women’s Tour de France Sponsorship working?
26:35 Is Zwift still trying to get into the Olympic Games?
27:40 Explain all things Zwift Secret Tron Bike
29:30 When will other companies be compatible with Zwift Ride Frame?
30:00 Why can’t people use Zwift Ride/Cog with other platforms?
31:13 Why isn’t Zwift doing more around cheating?
32:51 What’s Eric’s favorite Zwift feature?
33:55 Will Zwift gamify the platform more?
34:51 What’s unannounced coming up?
#Zwift #ZwiftCEO #DCRAINMAKER #Cycling
Пікірлер: 250
Ray, you‘re a great interviewer. I love Eric’s grounded perspective on AI and VR. Thanks.
Ability to purchase Zwift products in all markets needs to happen. Nothing like paying a subscription where you cannot use all the features of Zwift, as you cannot buy the hardware.
@everydayzwifter
3 күн бұрын
Too right.
i live in 🍁 and love biking. it has literally changed my life. we get at least 6 months of snow where i am, and biking with studded tires can only be so much fun in -20 weather. Zwift has allowed me to enjoy my passion when there's 5' of snow outside my house. i have been with the platform since the Beta. But please have a multi-user subscription!!
I don’t care if zwift costs 20 euro’s, as long as that 20 euro’s is keeping me happy, it’s ok. But when repeatedly paying that amount the platform should be improving at a regular basis and be stable. I hope the Zwift team will keep developing features that are requested by the audience. If other platforms get better than Zwift, they might get into trouble. Let’s hope the development will surprise us with cool features and keep us happy.
Great questions Ray. It was all going so well until Eric mentioned Boost Mode. "Let the community decide"... well, the response first time round was pretty decisive 🤣
Have been a Zwift user since December 2016 when Zwift was $10 per month. Zwift has really helped me get fit and stay fit over the years. It has made indoor riding enjoyable for me. I just payed my first $20/month payment, and I have no plans to pause or cancel my subscription. I am now using it for cycling and running 3-5 days each week depending on the weather. I still consider it to be a great deal for what I get out of it. Thanks for the great interview Ray!
@gweflj
4 күн бұрын
Try the free alternatives if you want value.
@loulew07
4 күн бұрын
I started in Dec 2023 , have trained indoors since 1987 and up until Dec 2023 had been using my 1987 CATEYE CS-1000 trainer . So paying $20 is bargain . Alot of people travel spend alot , eat out , go to the movies. 1 size does not fit all . 48 day to get the Tron bike, level 68 , my outdoor level of racing on the bike has risen . I race indoors . And I have a smart trainer with 40in TV . I also have lost 2 friends getting hit on their bikes . 25yrs ago I would ride outside, less cars, good road, no cell phones, those days are gone . Thank goodness for ZWIFT , its not boring now riding indoors .
@bababaanarama
4 күн бұрын
Its a good deal if you use it constant. If you need to look on money, 2x the original price hurts. Especially cause it wasnt developed further than adding non useful worlds (alp was the last update, which really added something) new with impact).
@cedricgrandseigne
4 күн бұрын
@@Jasonallansmith if you use stuff only available in Zwift, I guess your money is well invested, but in my case, Zwift doesn't add any function I need that a free software doesn't provide: so why would I pay a monthly fee. Secondly, Zwift has always gone its way, without taking into account customer requests: there used to be a forum where you could disuss problems or new fonctionality, but truth is, people got angry that nothing was ever made...
@zeekryder7735
3 күн бұрын
Half the price of Peloton. But it seems like let’s appeal to the rich and not worry about those who can’t afford the increase. I like the sneaky comment that hints at the velodrome finally ready.Eric is a big spender of investors money but at least Zwift isn’t stagnant.
Fantastic interview
Incredibly done, fantastic discussion
Very informative conversation. Thank you for sharing DC🙏
Pricing should be US$20/mo to include group rides, races and ranking; and US$12/mo for non-group activities. I feel like I'm getting ripped off subsidizing full time zwifters when I just want to do structured workouts a couple of times a week. If this guy spends as much time on the platform as he says he does, why are there still so many glaring shortcomings? I got a years subscription included when I bought my Kickr, but when it expires this winter I am absolutely going to look for another platform. I could not care less about racing or messaging or teams and Strava tracks my segment progress.
@pierrex3226
3 күн бұрын
Check out my whoosh. I used it once recently, it's now pretty legit given it's free. The value zwift offers to non racers is horrendous
Great interview, thank you for getting Eric to sit down and talk about the past, present, and future.
Awesome interview.
Multiple profiles for a household would be nice under one subscription
@clinthoneycutt4246
12 сағат бұрын
Yes! A family plan! Or kids for free?
Great questions and a really good and informative interview!
Thank you for interview. I love zwift and happily pay for it each month. Trainer rides before zwift sucked. I live in the flat lands so the climbing is an important part of my training. Plus, not getting hit by a car is an important part of my fitness and health regimen. Thank you Zwift for being you.
So, virtual shifting protocol will not be made available for other software platforms. So you can buy all the zwift hardware, and be tight to Zwift only? That is disappointing.
@NeilLavitt
4 күн бұрын
It’s their IP. Surely they can be expected to want a return on their investment. Why should the others just get it for free. I have a Kickr Bike. It has virtual shifting and works with all platforms. It was developed by Wahoo. I expect that others will develop solutions and they will be platform agnostic.
@PaulHuizer
4 күн бұрын
I agree. But the plans and intentions were kept vague. So im happy its cleared up, so now we know the idea. It makes sense in a way, but open standards are so more powerfull in terms of scaling…
@NeilLavitt
4 күн бұрын
@@PaulHuizer completely agree with open standards, however, I expect this market is so tight that Zwift decided to keep this to their platform. I think there was another product, Caveworks Rivet that DesFit just showed that is also frame and bars, just like The Ride that will work with any trainer and even the climb. This will work with any platform.
@zeekryder7735
3 күн бұрын
Sounds like smart business plan.
@ryoukokonpaku1575
Күн бұрын
Elite seems to have something similar on their new trainers that can do virtual shifting but is computed directly by the trainer, so it's app agnostic as the connected apps don't need to do anything on their end to support it. Looking forward to that one.
Unfortunately, Zwift made the mistake of using an old game engine from the start. Improvements are now more complex and expensive. Hardware should be simpler in order to attract new customers. It has already become much simpler. I don't think that will lead to more customers. This kind of thing and the price increase will probably make them lose more. Many serious riders will definitely not like the battery. Just another piece of the puzzle in terms of the game. If you compare the cost of a good game (high-end graphics) to Zwift, it is extremely expensive.
Great questions. Really like these types of interviews...thank you!
Great interview! Thanks Ray and Eric. Love Zwift!
Love the interview- thank you! Would enjoy an interview with George Gilbert of indieVelo as well!
Rio de Janeiro dev team 🥰🇧🇷! Great interview
Lived this content. Keep it coming
"Zwift is working to simplify onboarding and reduce costs to make indoor cycling more accessible to millions of potential users, focusing on cycling as their core business to serve the community and investors." this was the AI resume which made me laugh 😅😅
What a great interview. Tons of info about how Eric manages Zwift. I respect his sense of focus and attention to risks. Anyone who has ever run a business knows how hard it's to balance new investment for expansion and risk control to keep the business sustainable.
I love Eric. Good interview DCR.
@Dcrainmaker
22 сағат бұрын
Thanks Dave!
Great job in that interview.
Great video! I look forward to the day my CORE sensor integrates to Zwift.
has the other video with desfit/eric been released yet? I'm happy to pay the zwift fee ... been using it several times a week for many years. Getting out on the bike for me is much harder due to young kids and where I live ... zwift solves that problem. I tried all the competitors but never lasted more than one ride. Zwift just does everything I need.
Love Zwift + and super interview. THX DC R!
I know the room looks better that way but those TVs are placed too high.
Whats the timeframe for the new HUD update?
My #1 question is, if the goal is to develop the features customers want, how do you know what your customers want? How do you survey both existing customers and potential customers to understand what they want? What do you ask them?
@99cya
4 күн бұрын
@@psouthworth they dont.
@clintrhodes8489
4 күн бұрын
@@99cya Not true at all. Zwift conducts broad biannual user surveys. They don't disclose the findings but they absolutely spend resources to learn more about what their users want and need. Additionally, they conduct smaller targeted "experience" surveys based on your activity you'd done e.g. if you did Zwift Academy or Tour of Watopia you'll get a survey afterwards.
@frederikziebell
4 күн бұрын
If they would, they would show a consistent route profile and arrow that only goes into one direction instead of designing dinosaurs that you zoom by in a few seconds.
@PeacefulRallyCar-pw3cs
4 күн бұрын
The surveys were absolute gibberish. "Choose which statement reflects your experience" WTF?? Why can't you ask me questions in plain English??
great interview DC & Eric, overall zwift is a great and engaging platform, and the focus on the community aspect is the way to go, not just elites and not just the gamification ... as I think many are/were irl cyclists first. I'd like to see more fondo type challenge events not just categorized racing; why not just let the categories self seed once the ride is rolling (like in Tour Zwift etc), the prospect of only ever being able to race at B for example doesn't always fit in with my training and outdoor ride plans - too much intensity. finally more alpe like climbs with trees would be appreciated. I don't do mario cart climbing😀
I use both the running and biking part of Zwift. I keep hoping that unlike a few other apps they don't drop the running part because I feel it's just as important as the biking part (at least for me).
I’m disappointed Zwift won’t more do about cheating at lower levels. I think an algorithm could easily detect abnormal performances. The booster battery is stupid. I like new racing division and use Zwift a lot. Overall I’m happy with service. Please integrate AI with training. I’d love a feature where a virtual coach would tell you what kind of training ride to do. .
@specialblend218
2 күн бұрын
It seems easy to fix, but they don't want to.
@renatolovato
Күн бұрын
Battery cheating is an idiotic idea from a lost CEO who could not answer a simple question: what do you like the most on Zwift? Hello... something that exists in the platform. In other words, he likes what the platform no longer has 🤣🤣🤣
Great Interview Ray. Super insightful answers to some great questions. Gives me confidence in the platform tbh...
Zwift is a tremendous endeavour and i hope it endures. The UI is actually surprisingly similar great to see the original vision still carries through.
If zwift does a zwift ride frame only with bear claw crank arms, ill buy it. I can deal with the smaller front chainring, but need adjustable crank arms if its going to be a family solution for me.
I love Zwift - great interview
It's really a shame that they aren't planning on opening shifting to other platforms. The "confusion" excuse is also a bit lame, there's nothing confusing about it.
@cusebike5391
4 күн бұрын
Eric didn't invent that excuse. It's standard marketing speak for why an organization doesn't do something. It's all about the customer. Sure it is. 🙄
@Avioto
4 күн бұрын
Basically saying "our customers are idiots"
Yet another DCRM video that we really want to see.
Is there a possibility of Zwift going public in the future? Thank you for this great interview. Very informative.
@decoherence926
3 күн бұрын
not a chance, too niche of a product. Look what happened to Peloton
Interesting, especially in terms of investors & ROI. Been struggling to login at peak times with TdF @ the same time as price increase. User experience is generally quite good & innovation not so important to me. Would like something like a course log with PB’s for routes I could track though. Is this what the rest of the market wants? I dunno!
thanks Ray for the interview, nothing that would make me want to subscribe again to Zwift.
Very impressive CEO who has a passion for what his company is all about. I like the all in one solution of the Zwift Ride at that reasonable price point. Just have to check on how adjustable it is for reach, measurements, etc.
🎉
I love zwift and glad it exists. Thanks for the interview.
Zwift just like Peloton thought we'd be locked into our homes.. and invested as such. It's not the end of course. Perhaps the next pandemic and future lockdown(s) will give these companies the shot in the arm they're waiting for with more subscribers though.
Steel is real! ❤
Zwift needs to leverage AI in ways to help riders understand how long a particular route will take. They have all of this data and it should be easy to implement. When loolking at a route on the list, it should tell us how long Zwift thinks it will take to finish.
Just a note for everyone that cancelled zwift, make sure they dont start billing you again. As I mentioned in another post here I canceled our zwift accounts when they raised the price. The cancellation confirmation email was in May 7th. I did not get billed in May or June but was billed again in July. So keep an eye on whatever you were being billed on.
Instant price is increase was wrong, customers deserve notice.
If the Tron bike was a production full featured smart bike like the KICKR Bike it would be the best smart bike on the market lol
Very interesting. All I need is that one interview to know I would NEVER buy their stock. The graphics / UI are the exact same since day one 10 years ago. That's legit amazing how they can have 300 employees, down from 600, and suck that hard. It feels so much like a vanity project burning other people's money, with employees in the most expensive locations global for absolutely no good reason. What on earth these 300 people are doing, I have no idea. The game is the exact same since day 1. The only notable innovations are hardware, and I'm confident you could get a team of 10 to produce this new hardware. The CEO is so wooden, the answers are so stale, I love it. Burning other people's money to stay warm. Well done.
Add belt drive and bearclaw cranks, and then I'll buy the Zwift Ride.
Boost mode is a great idea, but should only be implemented in a ‘special’ category where everyone chooses a race/cat where this is being used.
AI / machine learning based training programs (like XERT or TR...). WRT the BIKE: full immersion of bike into Zwift like riser feature built in already, and ability to have aero bars easily swapped in as well as crank lengths etc..., and being able to use other trainers like Tacx etc... then the price increase makes more sense to more people.
@davidferry8455
4 күн бұрын
The only function you need on a Stationary Exercise Bike is accurate power, the rest is fantasy and so inferior to riding a real bike...
@vincefava7929
3 күн бұрын
@@davidferry8455 agreed
I think virutal shifting needs to standardise between all the different platforms available. While I understand why they want to try and tie everyone to the platform, I really think that they should also allow other platforms be able to leverage the stuff they've created. They will still make more money at the end of the day through the hardware sales. But doing things like raising prices "the way they did" does not create any good will towards them. I understand that they needed to after leaving things as is for 7 years. but a $AU100 increase per annum with no notice or letting people prepurchase at the current rate was a bad move by them and will take some time for people to move from that.
@ryoukokonpaku1575
Күн бұрын
This is what I'm looking forward to with the new Elite trainer that was just announced on Eurobike. They'll have something similar to virtual shifting, but the computation is done directly on the trainer, so apps don't need to do anything support it like Zwift does. The shifting can be controlled via their App or via custom buttons like their newly announced smart frame.
Still no rowing in the near future 13:30
Let me know when the Zwift Ride is compatible or ships with the Garmin Tacx 3. An “affordable” realistic ride.
Imagine having 1 million subscribers at €15,- and making 15 million a month and saying you need a 33% price increase…..
@SecondPlaceInTheGeneticLottery
3 күн бұрын
In order to get to 1 millions subs for a product like this, you have to spend a good amount of money. Also, lots of people pause their subs during summer, so it's not 15 million per month. Zwift has probably been spending lots of investor money and not turning a profit for 10 years, while they were growing. When growth slows, it becomes more important to become profitable, so your company does not run out of money. That usually means making tough choices like laying people off and/or raising prices.
Custom data display please! Better graphics! Maybe add more of actual game type features?
Seriously, when can we get Zwift goods at Korea!? Zwift play, Zwift bike.. we want it all!
Im getting a treadmill next to my bike. I want full treadmill support with zwift (incline, speed, everything).
@korywalsh
4 күн бұрын
You’ll get this with the wahoo treadmill this year
@99cya
4 күн бұрын
@@korywalsh too expensive. It should be open standard and work with many brands.
@SamuelLudden
4 күн бұрын
Treadmills aren't solely Zwift's fault. The treadmill companies don't want the integration
@99cya
4 күн бұрын
@@SamuelLudden thats not true. some brands tried. zwift does not allow a connection and now they probably want to protect the new wahoo treadmill.
I'm only commenting with one word: Indievelo!
@carloscachicamo331
4 күн бұрын
Indievelo is very cool but im afraid once they get some realllly good updates going that zwift will just buy it out and either use the software or just get rid of a competitor
How about letting us import our outside rides from Strava into Zwift?
No news about when they will sale the Zwift ride without the Wahoo trainer?
@decoherence926
3 күн бұрын
This fall.
I would like to see Zwift make more effort to capture the gaming community. Cyclists gonna cycle, but how do we get people onto bikes who are sitting on their couch? I describe Zwift racing to my gamer friends as “Call of Duty” but the bike is your controller. I could also see a push from those customers for better graphics and environments.
Sort out the basics: Control menus that hark back to 80's console games. Controls navigation with the Apple TV remote (one of the most used hardware platforms) is pretty abysmal.
Please ask the MyWoosh CEO next, this is more relevant to me for the future. ;)
Thoughts for Zwift CEO: 1. Make seasonal subscriptions a thing. (Full price and functions for 4 months, $1 or $2 for the other 8 months, but without the ability to use Zwift but usage info is retained, customer chooses months.) 2. Make Mario Kart style stages with goofy powerups/powerdowns. 3. Create a separate track maker program that would allow importing of data (Strava, etc.) and a then allow a user to drag-n-drop in design elements like trees or buildings to make a custom track. Include a way to share them with a worldwide .
@PeacefulRallyCar-pw3cs
4 күн бұрын
What I want is a car racing game where I make the car go faster by pedaling harder.
@oldtwinsna8347
2 күн бұрын
@@PeacefulRallyCar-pw3cs Why not have team cars in the game? Then you drive them by pedaling. Top speed: 150mph
@PeacefulRallyCar-pw3cs
2 күн бұрын
Im getting a copyright lol
i subscribed to Zwift for about 2-3 years. I eventually stopped because I thought it got boring. I had done almost all the routes in all the worlds. Also, I lost interest in all the gamification. I didn't care about XP or drops. That's not why I ride. I ride to see interesting landscape and unwind from stress in my life. Zwift is good for people who really want to compete with others. I wouldn't invest personally in Zwift because I think its market is limited. It really caters to the hard core competitive cyclist, not only from a setup point of view but also from a perspective of being able to put out a lot of W/kg. Casual cyclists would more likely choose Peloton. Enthusiast cyclists but not racers don't want to pay $20/month to ride in a cartoon world. Just because someone is using Strava for free and uploading some rides doesn't mean they want to pay $240/year to do indoor racing.
Virtual e bike with battery you charge and use while riding ?. Like f1.
31:14 I'm a little bit disappointed that ZHQ has no intention to make virtual shifting an industrial standard. Technically it is trivial to expand existing protocol profiles to support these features and there are MitM apps out there as an alternative solution.
Some of the numbers mentioned seem questionable. 1m subs.... is that unique since launch or currently paying now?. a third of all users competed in zwift games?
I want to be able to plug my IPad into my TV, and use Zwift that way. But two years ago when I tried, while using my rollers, it wasn’t doable. How about now?
Adapters for play controllers to be used on Aero bars and mtb bars would be appreciated!
So excited, I can feel a lot is happening on our beloved Zwift
Boost mode why...... focus on cycling .
I notice Eric is wearing and Apple Ultra watch. I would be curious to know if he uses a different HRM for Zwift. The Ultra integration (or any Apple Watch) is pretty flaky and a frustrating process. I know run a cheap Coospo HRM from Amazon for this reason. Pisses me and my wife off that we no longer use our Apple Watches !
20 dollars? TrainerRoad suddenly looks to be far better value.
100 people doing this game seems a lot considering that not that much have happened in the game over the years
@jameseastwood402
4 күн бұрын
@@AndrewTSq *300
@adamweb
4 күн бұрын
My guess is they employ a lot of IT professionals to manage servers and accounts. The last number I heard was 4 million+ Zwift accounts.
@jameseastwood402
4 күн бұрын
@@adamweb it's 2024. They don't have their own servers.
@adamweb
4 күн бұрын
@@jameseastwood402 lol 😆 to manage AWS I mean
@mejandro
4 күн бұрын
Dumped a chunk of change in marketing and hardware development that was totally not necessary. Did nothing to update brittle software. Now they have three tech stacks and nothing to show for it.
Great video, one think would be cool if you can have a reverse charger back into the grid, all these riders generating electricity and is just wasted. Feed it back into the power grid or let you charge other devices.
15:38 investors betting at the height of the market and now want their pound of flesh from higher subscripton fees and more to come into the future and these hardware adventures. Got to please the investor first.
@SecondPlaceInTheGeneticLottery
3 күн бұрын
If "pleasing the investor" means ensuring the long-term survival of the company, then sure, but isn't that what we all want? Zwift has probably been spending lots of investor money and not turning a profit for 10 years, while they were growing. When growth slows, it becomes more important to become profitable, so your company does not run out of money. Many times that means making tough choices like laying people off and/or raising prices.
To expansive im Germany. +33% 19.99 € / month are to much.
I was bored of Zwift before the price increase. Feel it’s one of the worst platforms especially for training plans. I only used it occasionally to mix things up or try racing but I definitely won’t come back now unless there a radical change
Unreasonable price increase, no major improvements for ages, selling hardware that only works on Zwift and taking a big player base for granted. They're going downhill so much faster than I ever expected, we really need some proper competition to wake them up.
@stickler6312
4 күн бұрын
MyWhoosh....give it a go
@Avioto
4 күн бұрын
@@stickler6312 Way ahead of you! I'm also trying IndieVelo which has an amazing developer.
As a person who enjoys touring cycling in upright posture, recumbent cycling, seakayaking on oceans/lakes/rivers(ones crewing would use), Zwift looks to appeal to racing enthusiasts pretty much exclusively. So not really good for non-racers or those not focused on speed only. What my family and friends found worked for us for our different exercise choices (including those who like other sports) was a VR with subscription to Holofit; and the VR can travel with us. That said, Zwift seems a good for its niche audience. edited for typos
@velogoo
4 күн бұрын
there is a whole ton load of stuff on Zwift for non-racers
@SecondPlaceInTheGeneticLottery
4 күн бұрын
Most of Zwift's users are not racers and seem to use it for fitness and community.
@Cid0484
4 күн бұрын
"So not really good for non-racers or those not focused on speed only." Couldn't disagree more. There are SO many events geared towards people who just want to enjoy some online company during a ride at all kinds of skill levels.
17:00 33% inflation in 7 year? Wooaho..
@christianlembke3410
4 күн бұрын
It's true
3.5 gummy bear score… I’d really like for them to improve that 16-bit graphic look… lol… I’d think by now it should be a lot smoother…
@Dcrainmaker
5 күн бұрын
Just to clarify, is this out of a 3 gummy bear rating, or?
@brassboy77
4 күн бұрын
Not all of us have urban broadband. I live in a rural area. My options are Starlink or cellular. I am happy for the display just not to freeze.
@CycoWarriorx
4 күн бұрын
@@Dcrainmaker I was using the official DC Rainmaker Gummy Bear Score scale of three - three being highest… this was a 3.5… 😎🍻
@guystevens311
4 күн бұрын
Damning that Zwift still looks like the 2014 screenshots.
He should not have called the pandemic a godsend.
@Gabrielle4870
4 күн бұрын
It was for big business. And that's why it was the pandemic we had to have.
Boost Apple TV graphics PLEASE!!!
@__marshie
4 күн бұрын
Even 2k would be enough.
@joxerlee1
4 күн бұрын
This should be low hanging fruit! There's nothing easier about getting people onto the software side of Zwift than an ATV!
@christianlembke3410
4 күн бұрын
How? The hardware is the limitation. It's not a gaming PC
@brianwhite9
3 күн бұрын
Zwift is already at the limit of AppleTV. Zwift cannot increase the graphics or it would not run on AppleTV.
Should have asked him how many subscribers they lost post price hike. 😀
@decoherence926
3 күн бұрын
he doesn't look too worried
That was a great interview, Ray. But Eric is so used to giving pat answers to certain things that just don't ring true. His comment about being more accessible to partners is because he has the "team" to do it now after just going through a round of layoffs and downsizing 15% a year ago makes no sense. And his claiming to be focused on his customers at the same time he is selling a new product (the Zwift hub) that he is not making available to other software because he is concentrating on "Zwift" is just BS. He is doing the same thing Peloton did and trying to create lock-in to his software with new hardware when the success and growth of his product relied on the open standards that others in the industry (like Wahoo) pioneered. His claim about "inflation" is also just a pat answer. Inflation exists for all of us, but not so much in the technology sector.
Great interview! Be interesting to see how many subscribers they will lose because of the price increase, hard to pay £18 a month when other apps offer the same thing for cheaper/free (my whoosh). Compared to the game/entertainment industry its expensive, lets not forget its a video game and they want £18 a month to play, compared to say WoW@ £9.99. They're obviously funding their product development (no notable in game content for a while now) with subscriber fees and I don't see why I should pay more for that. I was a subscriber since launch and just cancelled because of the price increase, I looked at competitors offerings and prices and couldn't justify the cost, I know a lot of other people who have done the same.
@decoherence926
3 күн бұрын
The other platforms, which I tried, are a joke. No other riders, mostly bots, or graphics are downright abysmal. Indievelo only appeals if you are hard core racer but MW has a very long way to go.
Crikey, no to battery boost. Thanks.
The price increase drove me away from Zwift. Also it's getting more a game (as he constantly says). I just want training software.
@Locus2021
14 сағат бұрын
Always remember, just because you're not using it doesn't mean it's not there for you 24/7. You pay for that ability to access that platform. Also it's a game if you play the game, if you're just training what are you upset about?
So many negative comments personally i,d hate to go back to a life without zwift. One platform containing workouts, group rides,pacer bots and races i almost look forward to the end of summer
I try and explain Zwift to non-riders. Often I get, “oh that’s like Peleton”. Then I have to say not really. Many times I end up showing them a picture of my setup to explain and some screen shots.
@christianlembke3410
4 күн бұрын
Luckily it's not like Peloton
I had to quit because of the price increase. it's not worth it.....too much at once.