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@babyfaceyface

Ай бұрын

Why do you call out others on things you do yourself? Disney supports Israel's gen0syde. They're racists kiIIing babies, women, civilians. You don't care. I'm sure if you ever address it, you'll make excuses for them because it's such a big part of your life. Why the double standards?

@bklynbutters13

Ай бұрын

Hi Robert! Can you please review ​@xamyx725 comment underneath @FlyingPancake0390 very popular top comment? It's NOT okay and I find it extremely offensive. ​@xamyx725 likens black skintones to women's size 11, 12, 13+ shoe sizes that are rarely purchased and uses that as a reason why Youthforia and other beauty brands exclude darker skintones. That kind of language is unacceptable to black ppl and those who care about us. Thank you.

@bklynbutters13

Ай бұрын

Hi Robert! Can you please review ​xamyx725 comment underneath FlyingPancake0390 very popular top comment? It's NOT okay and I find it extremely offensive. ​xamyx725 likens black skintones to women's size 11, 12, 13, etc shoe sizes that are rarely purchased and uses that as a reason why Youthforia and other beauty brands exclude darker skintones. That kind of language is unacceptable to black ppl and those who care about us. Thank you.

@bluetinsel7099

Күн бұрын

Nyakim Gatweck is known as the queen of the dark and she said they make her brown because they don’t make makeup in her shade, this brand should send her a sample and see if it matches her, she is Sudanese and more black than brown with her tone, she is a model though and if you see her Polaroid it shows her actual look, when she is brown, she said it’s makeup.

As a very fair person it can be difficult to find the right undertones and not look too yellow but I can’t imagine someone giving me white face paint and telling me that I have to make it work. It’s appalling that this is happening in 2024.

@oliviajames6924

Ай бұрын

Who handed someone a bottle and told them to make it work? They chose to use it. What is happening in 2024? A brand made a really dark foundation. And this foundation would be perfect for Buka and Bougainville women who can NEVER find shades dark enough.

@amaniiexxchnge

Ай бұрын

@@oliviajames6924nobody is pure black. Like bffr. The point is to have undertones. Even if ur extremely dark u still have undertones.

@alice-py1fs

Ай бұрын

@@oliviajames6924 u can not be pitch black that's just not possible, use critical thinking, this company is obviously making fun of black people

@MsBNoodle

Ай бұрын

I agree. I don't know why people are suggesting it might work on particular models. It won't.

@gooeater1544

Ай бұрын

​​@@oliviajames6924did you not watch the video? It is SCIENTIFICALLY IMPOSSIBLE to be the colour of "foundation" they released. It is PITCH black pigment with NOTHING else. Even if you were a corpse you wouldnt be pitch black 😭😭 not to mention the people creating it arent even black, let alone darkskinned I honestly feel bad for all the very dark skinned girls being brought into this- like implying their skin is charcoal black is... I would feel SO insulted

So the lightest shade is wallpaint & the darkest is a blackhole. Got it.

@summermarie5626

Ай бұрын

🤣🤣🤣🤣🤣 FACTS

@summermarie5626

Ай бұрын

That lightest color looked like white out. I wanna see that on somebody.

@funsizedi88

Ай бұрын

I'm always the lightest to 2nd lightest foundation in shade BUT the undertones are never right. It's either yellow as hell or pink, never neutral or judt not a crayon color.

@kittyplushie

Ай бұрын

@@summermarie5626 *waves* hi, it's me, i'm the lightest shade lmao 😆 i bought this (before i knew about the controversy) and it's absolutely beautiful on the skin and matches me perfectly. now i'm looking for an alternative, so if anyone has any suggestions, i'd love to hear. I love the formula of this and it's a shame that the founder has been so shortsighted in formulating a range of suitable tones for all.

@LunarEleven

Ай бұрын

When I was younger I was absolutely that Victorian ghost child shade, but nobody is ink black. That foundation was made for people who still think blackface is funny, and to smack down dark skinned people who keep calling them out.

They really said "you want deeper shades?" "Here's our babadook line"

@happybatty5142

Ай бұрын

this doesn't even match my cat, Babadook 😸

@maryeckel9682

Ай бұрын

​@@happybatty5142even voids have blue and red undertones.

@ThePrettyeyes341

Ай бұрын

😂😂😂💀💀💀

@cheekyb71

Ай бұрын

Hahahahahaha babadook 😂

@sassidee8904

Ай бұрын

😂

Every time a black woman has a complaint about a product, they are gaslightted and told to deal with it. Its pitiful😮

@Ajae78

Ай бұрын

Yup. I’ve seen soooo many comments on Instagram about how the shades are fine and they don’t get why anyone is complaining. They always go on to spin it as black folks being mad, pushy and ungrateful. Then they not so subtly intimate that we should be grateful for what we get. That’s what it always boils down to. We should be happy with whatever afterthought we’re given and if we don’t like it, we still shouldn’t point it out let alone complain. And don’t even get me started on the phantom people those same racist apologists claim they totally know with a pure black skin tone. Nope. There ain’t nobody that doesn’t have undertones. No one! I called someone out on Insta for that and their brilliant comeback was “Shut up.” They can’t even back up the claim because it’s racist apologist nonsense.

@JenHen-di6rc

Ай бұрын

Youth Floria actually updated it they made more colors

@disneytoysr4fun975

Ай бұрын

Stop making this a race thing❤

@yonaavraham9594

Ай бұрын

​@@disneytoysr4fun975 If it's not about race, what's it about then?

@criminalscum7272

29 күн бұрын

​@@disneytoysr4fun975 This IS a race thing, don't come for people with your kiddie name and pfp either ❤

I am from Africa. I am surrounded on the daily by black folk in every shade. I have NEVER in my life seen anyone with this "shade" of skin 🫥

@marypezzulo5059

Ай бұрын

For a split second I was thinking about indigenous Australian people who often have beautiful super dark skin, even darker than people I've met from Nigeria. But it is definitely not iron oxide black. It's dark brown with a reddish undertone. It's just like Robert says, no matter how dark, human skin has an undertone.

@Sarah-mh5ez

Ай бұрын

@@marypezzulo5059 Yes! Some have a clear deep red under, and some a blue, almost silver-like. Never jet black.

@chellewilson7730

Ай бұрын

​@@marypezzulo5059 I've got friends who work in remote indigenous communities here saying they've never seen anyone this shade before even in the older generations. They all have different tones too, and learn more red from being outdoors a lot.

@ambersmith2612

Ай бұрын

@@marypezzulo5059this is so funny because Nigerians aren’t very dark

@marypezzulo5059

Ай бұрын

You are right, I mixed the country name up.

The most ridiculous part? People on social media saying they "know somebody" with this exact skintone. Okay hunny, bring your imaginary friend over!

@kcototheyoyoyo

Ай бұрын

This was my exact thought! Ohhh maybe we all know the same person😂

@SweetDee_comments_online

Ай бұрын

🙃

@venusi7550

Ай бұрын

it proves that soo many people just see darkskin black people as pure black. like they think we are real life minstrel shows 🤦

@glossykisses

Ай бұрын

@@kcototheyoyoyo Just our alien friend Alan, whose skintone matches black holes 😭💀

@alb91878

Ай бұрын

Exactly! Those people are either full of shit!

There are still people saying “i know/ have seen someone who’s this shade” but literally no one is saying “i am this shade”. 🤔🤔

@shoshanahelek

Ай бұрын

honestly those people are making this so much worse and i feel bad for all the individuals who's names are being thrown around like that.

@elettramia6380

Ай бұрын

That’s Not true, there is a girl on tik tok who used this foundation and it worked for her skin, and that’s exactly why she made the video

@sevenkpink2894

Ай бұрын

@@elettramia6380what’s her name? cuz Ik you know cappin now

@Itsunclegabby

Ай бұрын

​@@elettramia6380A single person in all of social media, and a bunch of people "who knows someone" L M F A O

@purporchid8628

Ай бұрын

@@elettramia6380if you mean Nyadollie, she says in the video that 600 is too dark for her and used shade 590 (the same shade Golloria said was in the ballpark for her, but the undertone didn’t work). The darkest black people still have undertones (warm, neutral, cool). I have no idea how there are still people making this argument.

Im asian, and if a brand said "heres your colour" and its yellow face paint, try and make excuses for that

@babyramses5066

Ай бұрын

Ok I laughed too hard at this...imagine getting excited for your order you open the box and it's homer Simpson shade 😂

@whattypeofx7750

Ай бұрын

@@babyramses5066 "well i KNOW someone as yellow as that, yall just dont know enough asian people"

@babyramses5066

Ай бұрын

@whattypeofx7750 nah fr 😆 Someone literally went from this video to another one fighting this exact point in the comments the whole way. Like how are people, adults, even not embarrassed to type these nonsense and defend it publicly??🫣🤭

@ZimVader-0017

Ай бұрын

I saw a local brand whose lightest foundation is literally called "Banana". And it's too dark for me 🙃

@sm1purplmurderedme583

Ай бұрын

Lmfao

It blows my mind that brands don’t understand it’s not about making every shade under the sun - it’s an about an EVEN. SHADE. DISTRIBUTION. 💁🏻

@RobertWelsh

Ай бұрын

Yessss

@dawnelder9046

Ай бұрын

It is about profit, not being inclusive. Black people are 13 percent of the population. Modern woke bullies are pushing companies to do everything. But the more companies do, the more profits go down. Much better if one or two companies do it well, than a bunch do it bad.

@missyj3310

Ай бұрын

Bc if it was a test range like 3-5 shades each per? Light medium dark/deep!? Then expand there!?

@kaiollie

Ай бұрын

this!! bc i can understand that a small brand might not be able to do a huge launch but when you have 4 “dark” shades out of 30 you need to bffr

@zeinababukar1933

Ай бұрын

yh. it just shows that dark skinned people are an after thought and kind of says that the product isn’t intended for them

MALICIOUS COMPLIANCE! That's the phrase I've been thinking of! This shade is very much a "here, now shut up" shade.

@jenduh

Ай бұрын

My friend had actually never heard the phrase so when we were at ulta I pointed to that shade and said "here's an example."

@Hokie5Libra82

Ай бұрын

Exactly.

@Beenannas

Ай бұрын

Exactly my thoughts. It’s giving “you wanted black? Here it is.”

@mochs62512

Ай бұрын

Seriously seems like such an after thought. Like "oh, black. Boom, that was easy!"

@ghoultooth

Ай бұрын

@@BeenannasThat’s exactly what I think. Also what the hell is Fiona doing? Grabbing models AFTER she makes the shades?? Huh???

It's crazy that people are arguing that you can mix it because 1- It's going to turn everything grey and 2- Why is it okay to expect those with deeper skin tones to buy 2-3 bottles at 50 a piece when people like me only need 1?

@lrizzard

Ай бұрын

Anyone who has used paints will be able to tell this will be a terrible mixing colour Edit: I just got to the part of the video where that girl mixes it into the foundations. There we go! Absolutely ridiculous.

@jazz-axy9924

Ай бұрын

​@@lrizzard the mixer excuse makes me wanna scream from a rooftop. Like, you don't even need to paint. Just anyone who has taken a single art class in elementary school should know this.

@JenHen-di6rc

Ай бұрын

They made new shades

@coquetteboiledegg

27 күн бұрын

@@JenHen-di6rcokay??? should we all chip in to get them a trophy?? you can’t go “here, damn” and expect people to just get over the fact that you were racist a week ago

@JenHen-di6rc

26 күн бұрын

@@coquetteboiledegg they made new shades and also i think u forgot how people were rushing them and being rude for not having shades i think ur racist against asians

Honestly the people who keep commenting “you people are never happy” “move on to a different brand it’s not that deep” “it’s a mixing foundation” concern me.

@user-8818

Ай бұрын

it’s just blatant racism, it’s really disturbing to see the amount of people that think this way.

@Noise_floorxx

Ай бұрын

Where they at because I have time

@MarieJesne

Ай бұрын

They got one part right, everyone should move on to a different brand bc this one doesn't deserve a cent. The market is saturated and there are so many better options.

@Takapon218

Ай бұрын

@@MarieJesne I mean. While I do agree, we also need to call this blatant racism out so 1.) people know not to buy from this brand again and 2.) other brands never try to replicate this situation to pacify Black customers 😭

@theunderstatement6842

6 күн бұрын

it's not even a mixer it just turns stuff grey _😭_

Fenty still has these mother-effers shaking and that was like 2017... how do they still not get it????

@mandeanraje2300

Ай бұрын

They do. They dgaf.

@sheluvssmokedupeyes1

Ай бұрын

That’s because it was a smaller brand

@barneyDcaller

Ай бұрын

Fenty really revolutionized the make up industry by giving us THE RANGE.. thats all caps so that other brands can read and recuperate their target market.

@harrietrredfern

Ай бұрын

And danessa myricks and ami colè ❤

@sarahi1149

Ай бұрын

fenty was the blueprint

I’m dark skinned, and my shade is often in the few darkest shades. We, Black people, do not expect every company to have our shade. We understand that some brands will have a perfect match and some will be slightly off, as that is what EVERYONE deals with What we do expect, is that the people making our shades treat us like human beings. Real people, real customers, who have the same money as everyone else to spend on products. Youthforia treated us like a joke. She didn’t care about making foundation for a Black person to wear. She wanted to put a finger up to those who requested a better range of shades and said “here Blackie, have you BLACK foundation”. I have fenty, nars, juvias place, Charlotte tilbury…. If I walk into selfridges, I am blessed in 2024 to have many brands I can get my foundations from. I don’t need anyone ticking a box to say they have dark ranges whilst laughing in my face. If you don’t want to make our shades then don’t. Enjoy your white/light market and leave us alone.

@sumlem

Ай бұрын

Tbh Charlotte Tilbury has wack shade ranges in their complexion products IMO

@damestamp

Ай бұрын

Lichrally it’s jarring because it’s not a micro aggression like that shade is so…. absolutely dehumanizing. Vile.

@Hazelmaediaz1375

Ай бұрын

Your comment makes me sad, the part about "here Blackie". Are we seriously this shameful?? It's 2024, do better people!! It's really terrible that they can throw "sharpie" in a bottle and sell it as makeup.

@jambalie

Ай бұрын

You're absolutely right. It was a middle finger. It so clearly was. That is exactly what I thought when I saw the reviewer apply it, that it was the owner saying, "Oh, you want BLACK? I'll give you BLACK!"

@moonyfruit

Ай бұрын

As a pale vampire, I will fork over the extra $ for Juvia's Place. Their blushes are *chef's kiss.* All the colors for everything are so inclusive.

Here in Brazil (country with a very large black population, and a strong cosmetics culture) this was a whole scandal. Tássio Santos, from Herdeira da Beleza, a black make up artist and creator, flat out called it performative inclusivity and barely veiled racism

@Toywins

Ай бұрын

Tassio read the room PERFECTLY, didn't he? I love that he so bluntly called them out.

@ealusaid

Ай бұрын

😂It would be more obvious as racism, but iron oxide black doesn't mix well with transparency

@msk-qp6fn

Ай бұрын

Sounds right

@alexv3372

Ай бұрын

That’s exactly what I was thinking I’m white skined but even I know that’s just fucked up

@lizpark9854

18 күн бұрын

@@ealusaidisn’t not racism though lmao it’s just ignorance, there’s a difference. Is Racism such a difficult word to understand nowadays?

Robert, this video is a masterclass in amplifying black voices without it coming off as virtue signalling

@annkat100

Ай бұрын

Agreed. And accomplishing the feat, is not an easy task, when not FROM othr communities-yet he definitely made an important point/commentary. 👍🏽🔆

@shanel4294

Ай бұрын

I agree, trusted him entirely through this video and he did me proudddd

@sm1purplmurderedme583

Ай бұрын

fr this is a good video

@farleysmythe

17 күн бұрын

Agreed. Masterclass came to mind for me too. Inclusivity is supported by education and awareness. As a consumer of light to medium shades I will certainly be judging brand more clearly from the perception of lightest and darkest shade offerings from now on.

@namjooniejoon6814

2 күн бұрын

​@@farleysmythe me too. im south asian but extremely light skinned, so i usually need the fair to low-medium range of foundations. but i refuse to buy from brands that sell in my country while not catering to the MILLIONS of dark skinned people here. its shameful, especially when its a local brand, to not cater to our beautifully diverse population

In my opinion, this was a “shut up” foundation. Youthforia got tired of being called out for not making shades for darker skinned people and they decided to release this shade and they were like “here’s your inclusivity shade now shut up!” It would have been less insulting had they just spit on our faces😡

@jstew512

Ай бұрын

That's my takeaway as well, which would be appalling. "Oh, not dark enough for you??? Here, put this tar on your face!"

@barneyDcaller

Ай бұрын

The gaslighting youthforia is spewing is so uncanny

@Natasha82563

Ай бұрын

Exactly we get the scraps

@ms-wr6he

Ай бұрын

This is exactly what I think this is all about

@hads5279

Ай бұрын

Same. It was nefarious af. Her little smirk smile while apologizing was so fake I could feel my fists clenching in anger.

I really like Golloria as a reviewer, when she loves a brand she raves about it, when she doesn't, she is still constructive. This shade is ridiculous. The brand owner running around to try and find a model who the foundation would work for is cringe, find a person with a deeper complexion, then make a fundation for them, not the other way around

@manaash4316

Ай бұрын

She called this shade "minstrel black" and that was the best call out

@Claire_T

Ай бұрын

​@@manaash4316 I have no idea what the brand owner was thinking

@manaash4316

Ай бұрын

@@Claire_T I suspect it was, "oh, you want complain about dark shades? We'll give you the DARKEST shade. F U"

@Ashbrash1998

Ай бұрын

The video REALLY rubbed me the wrong way because it's so unprofessional and makes it clear she doesn't care.

@ames-inthe-grass

Ай бұрын

@@Ashbrash1998how????? maybe it’s “unprofessional” precisely because she cares a lot about it. how do you expect her to review a product, that doesn’t even deserve one, as it’s literally black pigment???? and she is a very dark skinned girl and it doesn’t fit her. she’s clearly upset.

as an asian-american, something that stuck out to me is how youthforia is one of the few “mainstream” asian-american owned makeup brands… they could’ve been such great trailblazers for our community, but they had to pull disgusting shit like this.

@JenHen-di6rc

Ай бұрын

They made new shades

@JenHen-di6rc

Ай бұрын

But people were also rushing them they kept calling them out when honestly there are other companies out there and they won’t do good in Korea bc most shades are light ik bc I have some makeup from korea

@alexv3372

Ай бұрын

Damm

@disneytoysr4fun975

Ай бұрын

@@JenHen-di6rcit honestly feels like people are being extra hateful BECAUSE its an asian brand. Asian hate doesn’t only show up as street violence.

@JenHen-di6rc

Ай бұрын

@@disneytoysr4fun975 finally someone says something. And people don’t realize if they go to other countries the shades will be diff it not like America

Yeah my own issues with YouthForia started wayyy back when I asked if there was a contamination risk between their products that contain sweet almond oil (im highly allergic) and instead of a yes or a no I got gaslit within an inch of my life that SWEET ALMOND OIL DOESNT HAVE THE SAME REACTION RISK AS EATING IT like if it gets in my eye or up my nose guess whos needing an epipen. Like i have been down this road before. Tldr- I hate how this brand conducts themslves and Im happy they’re getting dragged

@mr_selfdestruct

Ай бұрын

This comment needs more attention because that's so dangerous and almost worse than the situation at hand! Imagine being a makeup brand and just straight up ignoring customer safety!! What a shady, genuinely awful company!

They really just tried to be revolutionary by creating a “darkskin” shade that didn’t exist before, not realizing that there’s a reason why no one else done that

@danilyons2367

Ай бұрын

I think she really thought she ate with it. Has she ever seen a black person, it’s crazy.

@Galworld761

Ай бұрын

The challenge was to distribute and extend shade range not make the darkest makeup ever. They dropped fancy shoe polish for the face. Developer ran around a mall looking for a product user and really did not find one.

@mrsbinkbonk

Ай бұрын

They didn’t develop a shade. It is pure black.

@jazzisbadatnames

Ай бұрын

It has existed before...for menstrual shows 💀

@that_one_person5805

Ай бұрын

​@@jazzisbadatnamesit like unironnically feels like they were mocking or "punishing" people for complaining

Youthphoria really said “oh you want a black foundation?” Straight up mean girl behaviour …

@maryeckel9682

Ай бұрын

And then she tries to get pity for everyone being mean to her, waaaaaa

@JenHen-di6rc

Ай бұрын

Bc so much ppl called them out

@vanlifebae

14 күн бұрын

​@@JenHen-di6rc no excuses for this mess😂

@JenHen-di6rc

14 күн бұрын

@@vanlifebae don’t hate on an Asian artist ik she was wrong for that but she already made new shades don’t be racist like she was

It’s absolutely impossible that this shade wasn’t tested on actual humans before going to market. Even testing on someone with a lighter skin color would show this is gray. And ALL labs now have experience in deep tones so there’s no excuse they couldn’t get it right

@mickeymickey1

Ай бұрын

Exactly. It's clear that they seeking bragging rights instead of genuinely wanting to cater to people with the darkest skin tones.

@RobertWelsh

Ай бұрын

Absolutely! Xx

@SE-gs6gd

Ай бұрын

I’m not sure they wanted to get it right

Something that was really alarming to me about all this is finding out how many people were saying "someone can use this" because that means they look at Black people as caricatures irl, and are not truly seeing us as people.

People who think "it's just make-up" don't realise that it has been proven that women who don't put make-up on for job interviews are statistically less likely to get hired. And in general if you're a woman with any kind of skin imperfection and you don't cover it up, every single man you encounter is going to let you know that your skin isn't flawless. Sometimes we just need make-up to live our lives unbotherd

@Lolollollloolllsskskekske

Ай бұрын

A lot of men think a “neutral” makeup look is just no makeup at all. They don’t have a baseline of what women would look like on a daily basis without makeup.

@herojenni

Ай бұрын

What a terrible comment haha.

@puffsplus72

Ай бұрын

But if you are a statistical outlier on either side - light or dark - you’re going to have a hard time finding a shade that matches. There are fair olive people and super light skinned people who have just as hard a time as Golloria finding a foundation that matches. Only companies with a lot of money can offer a wide spectrum of shades. Smaller companies may not be able to afford to cater to the tail ends of the bell curve when coming out with a shade range.

@nightgoddess9

Ай бұрын

@@puffsplus72that’s understandable but if as a small company you only make say 10 shades and 2/3 of those colors only work for 1/5 of people, the math isn’t mathing. It’s about an even distribution. But if you can afford to put out like 30 shades, there is even less reason for the distribution to be off

@Itsmintupnorth

Ай бұрын

​@@nightgoddess9they will tell you that statistically the majority of their customers falls within a specific range. Why this specific range is always the light to medium skin tones never cease to amaze me.

Okay it’s one thing to have a shitty shade range… but to use a model of color with a deep skin tone and just photoshop the product to match them…. Very fucked up behavior.

@tvmayer

Ай бұрын

I think shitty shade ranges could be explained by ignorance… not okay at all and there’s reallllly no excuse to be ignorant to inclusivity and accessibility in 2024… but this…. Rereleasing a range with a literal black foundation…. Racist behavior. I just cannot believe it.

@ghoultooth

Ай бұрын

Idk they photoshopped it but I DO think they mixed up a custom shade.

@puffsplus72

Ай бұрын

That’s false advertising, plain and simple. Golloria had the same issue with the Basma stick foundation. But at least Basma immediately fixed the issue, and came out with two good new darker shades.

@HopeeInk

Ай бұрын

I don’t think they photoshopped it, they probably mixed the two last shades to made it kinda work. If you look at the video she literally had a good camera with her to take the product picture but went and did it in a Photo Booth and put it on her website. Y‘all know what quality these pictures have? Tbh the outcome is the same deceiving your costumer and assume that we all stupid.

@HopeeInk

Ай бұрын

And that what happened to her in the first video is a regular occurrence for black people. I can’t even count how often I picked up a shade that seemed like a match on the website only to have a paper bag brown on arrival. Brands do it all the time and it’s annoying. Many people don’t have the luxury like US citizens to drive down to a Sephora or Ultra to shade match in person. If I feel like I could be a shade of foundation I have to move my ass to tik tok and see multiple reviews of the product to even deduct if this could potentially be a shade.

I hate how when golloria tried the foundation on it matched her dark grey headband more then her actual skin. Good job guys we finally have a foundation for those creepy khols mannaquins!!

The CEO lives in Dubai, immediate huge red flag. There’s not a single serious and honest business person in Dubai

@maryeckel9682

Ай бұрын

And Dubai is a very racist place.

@ThePrettyeyes341

Ай бұрын

​@@maryeckel9682you said what I was going to.

@esra.b

Ай бұрын

where did you get that from? I only know Huda Kattan who lives in Dubai and does great things with her companies.

@karinasankarsingh5707

Ай бұрын

My husband gets job offers there and in no way will he take one. Dubai is scary

@Itsunclegabby

Ай бұрын

​@@esra.bOh Lord. She's been in plenty of controversy.

"Minstrel show black" yuuup thats exactly what it is, this is absurd

im so happy you made this video. as a black woman, im so f*cking sick and tired of non-black people telling black people that we're overreacting and making excuses and defenses for an uninnovative makeup brand. people have been defending youthforia like their life depended on it. it's a frustrating fact but sometimes people only listen and understand when people who look like them explain the issues of others. in an ideal world, this situation wouldnt have happened but if it did, everyone shouldve taken the inital criticism seriously instead of trying to gaslight black creators/consumers into accepting a shoody attempt at "inclusivity". thank you for breaking down this situation from your mua expertise and including golloria and javon's reviews too.

@marlbboro8091

Ай бұрын

Agree This gaslighting is nauseating.

@missmodern

Ай бұрын

It took me a while to get it but now that I did, I am appalled!

The brand response about frosted glass bottles was honestly so stupid and it set the stage for every other idiotic decision afterward. I think you're absolutely right that they panicked and tried to hurry up and put out the darkest foundation possible to shut everyone up. Literally no one is that shade and it only looks passable on the model because they painted his whole face. It must look crazy in real life.

as a painter black is very overwhelming, when we paint skin tones we never use black we would mix dark browns and usually put down a wash of red or blue first.

I remember Nyma Tang doing a "darkest shade" series here on youtube years ago and it's shocking how those limited shade ranges are still a problem.

@RobertWelsh

Ай бұрын

And she was such a if voice and really made brands aware !

@NickaLah

Ай бұрын

Yeah, I honestly thought things were a lot better by now. I never get recommendations for her channel, I'll look up her again after this, but did she quit KZread?

@woodcider

Ай бұрын

@@NickaLah I hadn’t seen her for a while but she’s back now

@newcamomile

Ай бұрын

​@@RobertWelsh and the issue of appropriate bronzers/highlighters/blushes etc for darker skin tones is still a huge problem. A lot of people with very dark skin have cool/blue undertones so everything comes out super red on them.

@hanywhiskey

Ай бұрын

@@newcamomilewhy do brands think the only under tone is warm, i don’t get it

The comments under every video I’ve seen on this trying to defend them is exhausting and enraging

@RobertWelsh

Ай бұрын

It’s crazy… people are literally being told the situation and they are still like …. No.

@ChareyJackson

Ай бұрын

So annoying!

@ghoultooth

Ай бұрын

@@RobertWelshI have never understood people that will DIE on the silliest of hills for brands that have no idea they exist. Same with celebrities.

@Viviolau

Ай бұрын

They know they’re wrong. They just done care and don’t like that others care about black people. So they try to drown out those calling the brand out. Seen it my whole 30+ years on this planet.

I studied product design for a bit in university and the promo images for this new 'shade' are so sneaky. Because in the promo images, it does look like it has an undertone because of colour theory and how our brains perceive colour. In short; putting it next to the lightest shade (that has an actual undertone) and going around the circle of shades, it tricks our brains into seeing undertones (like we know it's going from light to dark and since the other shades have undertones our brain gets used to seeing them). So by the time we get to the darkest 'shade' our brains have gotten used to seeing the shades/undertones. Plus, the bottle is frosted which 'distorts' the colour waves. I have a friend who said she would honestly match the darkest 'shade' in the promo materials because it has a hue to it. It's so sneaky and gross.

@blogabenteuer

Ай бұрын

But doesn’t it look like the four or five lightest shades are the same?? I can’t even tell the difference on screen. Maybe in person it’s more clear. Another trick is showing the shades in a random order to make it seem like a more diverse shade range.

My grand mother always told us that“ if you only invited because someone cancelled, don’t go.“ I can’t trust the ingredients used in those darker shades. Noway!

@babyramses5066

Ай бұрын

Omg true

@marthapozo4881

Ай бұрын

Very good advice!

As a super pale person who always has to use brands lightest shade, and often can’t even find theirs in most brands anyway, imagine if you released a pure white shade and said “here you go pale people!” Except it’s worse because you CAN mix white with a different shade to lighten it up. You literally cannot mix straight black pigment with another foundation to darken it unless you wanna look so gray that it’s like you’ve started the first stage of rigor mortis. What this brand did was ssssooooo disrespectful and lazy

@HonestThoughts-bq8fs

Ай бұрын

Brands literally do this- Krylon and MAC have carried white foundations for many years- pale people have been lightening their foundations for a longgggg time. People with common skin tones don’t understand the struggle. Which is why you’re only seeing people with the most common skin tones complain about this.

@elizabetherne556

Ай бұрын

@@HonestThoughts-bq8fsI actually do understand this being a pasty white girl. Undertones are super important. I’m cool toned but still need some yellow. Pale shades generally are just pink or yellow. Even neutral shades skewed pink or yellow. So pink makes me look grey and yellow just looks awful. The only difference with me and somebody of color, I can mix or bronze or figure out a way to make it work. I struggle badly trying to make it work. So I have a small idea of what people of color struggle with. At least I have things and can. But I do know how maddening and frustrating it is to try to get a match and nothing works. I have entire bottles of foundation sitting because it was impossible to get anything to work. We also should have to purchase multiple bottles to mix and make it work. Although the pink shades are pretty comical trying to get that grey to not look grey.

@HonestThoughts-bq8fs

Ай бұрын

@@elizabetherne556 All I do is mix a bit of white foundation in with the closest fair shade which is exactly what someone with very deep skin can do. Get the closest deep shade and mix a bit of the black foundation. The videos I see are people mixing light foundations with the black foundation which is not what anyone would or should do to adjust foundations. It’s absurd this is even happening.

@jennyj0007

Ай бұрын

I've seen a picture of one of the darkest skintone on the planet. She has like slivery undertone. It's incredible to look at

@JaneDoeValentine

Ай бұрын

@@HonestThoughts-bq8fs oh my god you're so unbelivably ignorant. People have mixed darker shades with blakc and it comes out green! It's not a mixer. It wasn't advertise as a mixer. It has only ONE pigment, black oxide. NO ONE has pure black in their skin.

That jet black foundation is an absolute insult. It just seems like they said "You want a dark foundation shade, we'll give it to you." They were really just trying to shut people up with that sh!t. So offensive.

@jaybee2337

Ай бұрын

They made shoe polish.

I just saw that this brand was on Shark Tank. She had investment backing. Literally no excuse.

@Noise_floorxx

Ай бұрын

Smfh. Idiotic but people will still support her brand

people try to post pictures of very dark skinned models, failing to realize even they are not #000000 shade. they are still brown. just darker brown.

Someone else pointed out that a company wouldn't hand a pale-skinned woman straight-up white face paint, so why do they think it's okay to hand a deep-toned woman straight-up black face paint? As someone who uses a redness reducer AND the palest tone of most foundation brands, I completely get this statement. I would be appalled if a company handed me straight-up white face paint, but it kind of feels like YouthForia has just handed people a straight-up black face paint. Now, how many times can I say straight-up?

@sumlem

Ай бұрын

The thing is, white pigment mixer IS useable and is available for purchase to make foundations lighter while retaining the undertone. You can't achieve that with a black pigment mixer. It dulls down the color, its too rich so it swallows other pigments and undertone nuance. It's really not the same situation. It's one thing to mention the struggles of finding pale foundations, but this is about systemic racism in the makeup industry. Youthforia just happens to be a loud example.

@Keshlynne

Ай бұрын

@@sumlem I agree, 100%. The point I was making is that a company would not hand someone a white foundation and say "that's good enough." There would be other pigments added to give the cool or warm undertones. Like you said, white can be mixed, whereas straight black muddies the color and creates a sickly tone (if it even looks realistic).

@hanywhiskey

Ай бұрын

@@sumlemwhat do you think about the rem beauty black shade concealer mixer?

@HonestThoughts-bq8fs

Ай бұрын

@@sumlem Yes you can achieve that. Dark foundations have black in them. You’re not supposed to add deepest shade to the light toned foundations. You add a small amounts in increments to the nearest deep shade. Which is what you also do with white as a lightener- you wouldn’t add it to a deep foundation either. It would also be gray.

@maryeckel9682

Ай бұрын

Don't make it a drinking game ☠️

When people argue that a brand doesn’t have to make shades for everyone, I want to ask them why the brands that do this always skew to the lighter end of the spectrum. You don’t see brands releasing 20 shades and 15 of them are for dark skin.

@cerebreuxs

Ай бұрын

​​​​​@@magdalenacruz2382 the reason why there are products made by black creators is because brands don't carry what they need. It in fact does not go both ways. On one hand, Asian (*like Japanese, Korean, or any other fair skinned) people can use the same foundations as people who are white or are pale/fair/sand/beige skinned. They may have different undertones but get this! So do white people. They are within the same shade range. As for black people or people with darker skin tones, they ***cannot**, in a successful way, use the same foundation that white and Asian** people do. I hope this has helped you understand why people who are darker skin are offended, and rightfully so. If you want to make it about hair, which this video is not about, think about what other groups of people may have bone straight or simply straight hair. Take a good minute to think about it. Okay awesome. The answer can be White people, Asian people, Hispanic people, or anybody that is not black. Now think about who may have coiled or kinky hair! Awesome. Black people is a valid answer. Of course you can include some europeans in the list of people who have coiled hair. And they can use those products with no problems because that's how their hair is. I hope you've learned something from the comments if you completely avoided watching the video

@jenessastrickland1555

Ай бұрын

@@magdalenacruz2382​​⁠yeah but can you give me an example of a brand that released a foundation where 90% of the shade range is for dark skin, and then promised a shade expansion when they received backlash? Genuinely, I don’t track makeup brands that closely, especially smaller brands, so I’m really asking. I actually think a brand would be justified in doing that and saying “Look, everyone else has 20 shades for light and medium skin. Here are the 20 shades the other brands are missing for dark and deep skin.” But I’ve never seen that. I’ve seen this light skin shade range over and over and over my entire life.

@spoonfulsofsugar

Ай бұрын

@@magdalenacruz2382 black owned hair companies only make products for kinky and coily hair because, like everything else, if we don't do it ourselves it doesn't get done. Don't come here with false equivalences like that, you know for a fact that there's a million and one make up brands and hair care brands out there that cater almost exclusively to white people with one or two poorly researched and formulated shades/products for us darker/curly customers, while there is nowhere near as many that only make products for us and those that do are really just beginning to even things out a tiny bit.

@dawnelder9046

Ай бұрын

Because in the USA black people are 13 percent of the population. In Canada 4 percent. In Great Britain 2 percent. It boils down to money. And the more companies that go into the darker shades the less profit. Which is why pushing for all companies to do all things will always backfire. But because of the modern need to virtue signal, more companies feel forced to enter markets they really do not want to. Same with plus size clothing at the larger end. It costs more to make, needs more work to design and becomes less profitable the more companies enter the market.

@sluttymctits4496

Ай бұрын

Just playing devil's advocate here so don't kill me, but brands tend to sell to the major demographic. If the majority of people in a given area/market are lighter in skin tone, it makes sense that there would be more lighter shades. I keep thinking of Judy D's videos, where everywhere she goes in her country -- a country with naturally darker skin tones than her own -- the foundation is always too dark. If 90%+ of people in an area fit a certain shade range, of course they'll cater to those shades. It sucks for the "outliers," but that's the way business is. Makeup brands should absolutely have a more varied shade range, and if need be, can focus more on manifacturing large quantities the popular shades while still offering the less-popular shades for those who want/need it.

I've already watched a lot of KZreadrs cover this topic in detail and you're the only one who specifically pointed out that regardless of their blatant colorism, we shouldn't be listening to their claims of "sleeping in their makeup". It doesn't matter if they've tested this theory, DO NOT SLEEP IN ANY KIND OF MAKEUP OR EVEN SUNSCREEN. As an MUA myself, I can't stress that enough. Thank you Robert for being one of the only ones to point this out! (It doesn't matter how much skincare is in their products, if you sleep in any sort of makeup, your skin texture will gradually deteriorate).

@wickedlilly05

Ай бұрын

What a load of crap. I know people who have slept in make up for 20-50 years and that statement just isn't true.

I cannot name the brand, but I had a brand that is launching some new products contact me to test their shades since I'm Indigenous American and they wanted to make sure they had some shades for us. I agreed, of course, and there was a whole lot of back and forth as it didn't match well at first, and then grew better. They still haven't released it, but they are working on it and taking their time to do it right.

another thing about the rem beauty black concealer mixer: it’s labeled as a “blue-black mixer” so even THAT black has an undertone.

@metropolotankreyole

Ай бұрын

Omg, I need to check this out then

Ok, I checked Lowe’s “brown paint” and even they have 74 different shades/colors. No black, because it’s brown.

@aisherwasher6959

Ай бұрын

I hadnt even thought of that! Lowes and paint stores have the capability of creating basically any shade, yet makeup creators make it sound so dofficult... 🤔

@Ciara_jones

Ай бұрын

This comment!!!

@feliciacooper6263

Ай бұрын

I just found that Crayola crayons has a line called Colors of the World. Not one black crayon in the bunch.

One thing this situation taught me is that some people actually think black people are “black”

At this point, when brands do stuff like this. I will never support them again. Ever. You knew what you were doing when they did it. Screw them.

"we're innovating with makeup you can sleep in" OML THAT'S SUCH A RED FLAG 🚩🚩

@Hokie5Libra82

Ай бұрын

Right?! Why are they marketing that as a selling poing? You shouldn't sleeping in your makeup AT. ALL.

@raev87

Ай бұрын

Wasn’t that Bare Minerals’ tagline, too? Not that they’re much better!

@ghoultooth

Ай бұрын

The thing is, they’ve acting like skincare and makeup is synonymous, it isn’t. They can be hybridised, but makeup will NEVER be skincare especially not foundation. Skincare is designed to be absorbed by the skin, foundation is intended to sit on top and has a mixture of pigments which will inevitably clog your pores if you sleep in it 😭

@lrizzard

Ай бұрын

"We are a clean-" That's it, that's all we needed to hear 🚩

@sm1purplmurderedme583

Ай бұрын

fr like why sleep?

i seriously can't understand people defending the brand. the owner was literally bragging about "how their shade was darker than fenty", yh is darker bc it's literally black. at first i thought youthforia was a cute/fun brand but after golloria's first video last summer it just gave me always the ick in a way

@papertape7911

Ай бұрын

It's racism babes. People will do the Macarena and bend over backwards to defend the indispensable. Always.

@sabbatha

Ай бұрын

it would be better if they would say - we will release more dark shades in a year or so and thats it.

As a black woman, I want to say THANK YOU!!! 😊 It was soooooo disappointing seeing content creators I follow, basically giving the brand and the owner a pass. I love that you have a no nonsense attitude about this. Most people who look like you dont find it a problem until it affects them. So,Thank you again.

As someone who paints and likes making my own colors - this is just sad. When I make "black" watercolor paint it's usually a blue and brown mix that I do - payne's grey has blue in it and I use umber/sienna for other shades. It's not pitch black. I don't really paint people, but I know people have veins in their skin and those are where the tones come from. Our under eye is lighter b/c of thinner skin and the blood vessels. So the fact they insulted a ton of people by just making solid black paint for their faces is awful. I'm not a scientist and even I know better. I don't even wear makeup so this doesn't really matter to me, but it's so ridiculous that makeup companies can't even do proper color mixing for deeper skin tones.

"look at this beautiful shade of skin tone grey" made me fall to the floor

@EpicKandy

Ай бұрын

right? xD and how the second time she added different foundation it was the lightest one?

The fact, that this “shade” has only one pigment, and it’s black, is just… unimaginable!

@alb91878

Ай бұрын

I can't remember who I saw that said it, but somebody said that it was black face in a fancy bottle!

@sumlem

Ай бұрын

It's black iron oxide and a liiiiitle bit of titanium dioxide so it's a reeeeaaally dark grey

@Queenmebonnie

Ай бұрын

I want to know who those pure white shades match as well.because I've never seen anyone with that skintone.

@thegoosegirl42

Ай бұрын

Grey - so it's foundation for zombies! Absolutely wild ​@@sumlem

“How can I blame everyone else so that they feel stupid” wow…you hit the nail on the head with this one 👏🏾

Heres my take on it Pure Black foundation and Pure White foundation would be FINE *If it was marketed as being for cosplays*

I have a fine arts degree.... we were taught to mix our own black with colours because there was more depth to those blacks and deeper shades instead of straight from the tube, which always came off too stark.

@mjjjermaine

Ай бұрын

+1

@bentlyluv1211

Ай бұрын

I used to run the paint department at a lowes.. I had an art major working for me while he was in college. He actually made us a little guide on how to make better blacks for our customers than the black that was just base and black tint. We sold more black paint than anyone else in our city bc he had us all understanding that just putting black pigment in to something makes a tone that just doesn't look right.

I found the Cosmetic Chemist that worked on the Crayola skin tone colors, on tiktok and he sat there and walked viewers through how one makes a skin tone through pigment. And even he said that what Youthforia did was wrong.

I can imagine launching a line of 5 shades of lipstick to "test" if people like it (make it nude, pink, coral or mocha, red and plum). One eyeshadow pallette. One shade of mascara. But foundation? It doesn't make sense.

I'm a little late to the convo but I also think this is a result of anti blackness/colorism and how folks with deeper skin tones are perceived meaning that the black shade was almost a reflection of how those of us with deeper skin tones are seen by other races.

If she genuinely thought that there could be someone who needed a jet black foundation she should also have launched a paper white one. The fact that she didn't is telling

@alb91878

Ай бұрын

EXACTLY!!!

@wooogie672

Ай бұрын

i mean… you could actually use a pure white foundation, us goths have been doing it for decades. pure black cannot be used in any type of way. ig what i’m saying is that it wouldn’t matter if she released a white foundation, because that could actually be usable :)

@Tazzie1312

Ай бұрын

White foundations are actually useful. Most of us really, really pale people have a white mixer to make foundations match.

@ghoultooth

Ай бұрын

⁠@@wooogie672 Not just that, it would be usable to lighten their other shades. The black shade has ZERO use whatsoever. You can’t really deepen shades with a straight black.

@puffsplus72

Ай бұрын

Haus Labs has a white foundation. But as others have pointed out, you can use white as a mixer. Not so with pure black.

Super early. They definitely just made this out of spite. They were tired of getting called out & just went, "Oh you want darker shades? Here, take that!"

@aliciaf1055

Ай бұрын

That was my thought, too.

@MissGennyC

Ай бұрын

That's exactly how it seems, which is so, so gross.

@callmefeebz7338

Ай бұрын

Absolutely, it was like this will shut them up

@mandeanraje2300

Ай бұрын

Even if it’s not exactly that, they deeeefinitely thought “you can never please these people” instead of taking the feedback seriously.

@cordulam

Ай бұрын

@@MissGennyC Oh, come on. Brands want to make money, not on purpose produce a product that nobody will buy.

I love the way you've covered this topic! Quoting other creators. Doing visibility and inclusivity RIGHT!

Thank you for making this video. As an African American makeup obsessed person. I didn't find my perfect match, color and undertones, until Fenty! I was teary happy! To finally be seen!

Rituel de Fille, also a small brand, did a discounted soft lab launch and ended up with 24 shades, with at least 2 going each really pale and dark, with the others being at least divided evenly. The lab test sold out. People were even willing to pay to help an indie brand cover the test costs of putting out an inclusive foundation.

This is so messed up. Why can't brands just make shades for everyone? This is careless, racist, and disgusting.

@melissaselenebeauty

Ай бұрын

​@magdalenacruz2382 if you can't make an inclusive shade range, don't make complexion products. Makeup should be inclusive.

@gooeater1544

Ай бұрын

​@@magdalenacruz2382you said not to make products for every skintone because it's a waist of space... and then told every person who cant be represented to make a product for their skintone? Girl, if you're gonna be ignorant, at least be consistent

@chrissylee325

Ай бұрын

​@@magdalenacruz2382 would you like it if your skin tone was not being included in any complexion products from the majority of brands accessible to you? Or would you just think "oh well they are saving shelf space" 🤔 🤷🏻‍♀️🙄

@AlainaRene87

Ай бұрын

​@@magdalenacruz2382you're joking right? Plz tell me you're being sarcastic rn.

@AetherIdol

Ай бұрын

​@@magdalenacruz2382 what a repulsive take to have in 2024. You are blinded by your own lack of care for others and as much as your prejudice makes me angry, I also feel sad for you. Hope that in your lifetime you somehow gain some empathy although I doubt you've the capacity for it.

The gaslighting from other people pissed me off more than their launch. They were really trying to convince people that there are human beings that are jet black with 0 undertone

Dude that foundation mix is a perfect "Homestuck Troll Grey" 🤩 (seriously though that's not a human skin tone, and if you are a Homestuck cosplayer grey face/body paint is the way to go. don't forget to seal your paint!)

My 84 year old grandmother saw the YouthForia foundation wheel on my tablet and immediately asked why half of it was just shades of white and there were so few darker tones. She also agreed that the darkest shade was just bad and not even an actual skintone for a real person. Again, 84.

@blindriddle2742

Ай бұрын

So…your grandma isn’t a racist, but you’re ageist? Ummkay

I'm brown skin, and I worked as a freelance MUA, and at Sephora for about 10-ish years. My experience being the darkest color in most brands we carried for a long time was a wild one. It was also hard telling other black girls for the longest time that we either didn't have their color, or they had to settle for a brand that they didn't necessarily feel comfortable with. I love that more and more brands are trying to be inclusive, even if it is a cash grab. However, even now that I'm out of the business, I am still so perplexed and annoyed at how stuff like THIS still happens. When I first saw that black paint vs "foundation" video my jaw dropped. There are still business owners who don't get it. Let them fail, I'm so over this BS.

@jenniferdaniels8211

Ай бұрын

SAME!!! I hated turning away so many beautiful dark skinned ladies when I worked cosmetic retail because I literally had nothing for them! It was the worst!

Let's just be real here. This is absolutely insulting.

The idea of “brands don’t have to make their shade range inclusive” is utterly ridiculous. Why is the concept of beauty supposed to be unattainable for someone?? I saw a black woman on tiktok talking about how people (in her video it was white women specifically, though as a non-black poc, I notice folks like me doing the same) just straight up think black women cannot ever be considered beautiful…. As though it’s just not in the cards or just not possible. And I think about that often, even before hearing it said just so. This concept of “f*** you, I got mine” with regard to beauty and skin care is sinister and racist. Why do makeup brands get to say “this type of person doesn’t get to be part of celebrating beauty” by never putting in the effort for dark and deep skin?? As though there is a default skin tone and anything other than that is extra work, an inconvenience, and therefore discarded?? Makeup brands, by default, should be “inclusive” bc inclusivity is actually just acknowledging that there’s dark skin naturally occurring in this world. If you can’t do that in 2024 then there’s zero reason to be in beauty at all.

That apology video was the only one without a million cuts. I feel like it was prepared, rehearsed, and memorized as opposed to the others where she just said what she really thinks. 😒

@RobertWelsh

Ай бұрын

Yes! And you could hear every time she tapped the pause button

@SamIAm10262

Ай бұрын

OMG is THAT what the clicking noise was‽ It was making me crazy!

How did they think no one would notice and seriously expect nobody would call them out? We're not all stupid 🤨

When I saw the swatch, I realized what it reminded me of: the payne’s grey shade of acrylic paint I would buy when I needed something that is not black. Yeah… and when I mixed it with other beige colors, it’s still gray. That’s not a skin or flesh tone. That’s the color I would use to paint rocks and mountains (if absolutely necessary), not people.

Thank you for this, James. As an African American, I’ve always had difficulties with shade matching. Sometimes, I found one Clinique foundation here or a Maybelline product there, but nothing was consistent. In the MAC era, I was told to mix NC45 & NW45. It’s not that I’m a very dark African American person, but my UNDERTONE is unique; it’s very golden and somewhat peachy. Fenty was the first single foundation I ever purchased that was a one-and-done, but it wasn’t a truly perfect match. Perfection would have lied somewhere between 410 & 420, but 410 was good enough without deepening me too much as the 420 would. Glossier was under fire for inclusivity during COVID-19 and recently made a lot of inclusive updates, and NOW I HAVE MY PERFECT FOUNDATION MATCH EVER in stretch foundation, medium deep 1. I remember the feeling of swatching it on my jaw in the store, and it completely melted into my skin. I did it again, thinking it was the sheerness of the formula, but it wasn’t. I was exactly the color of my skin and not ‘off’ in any way. I said this to say that undertones MATTER; even with black-owned makeup brands coming to the forefront, some undertones are just overlooked, and we’re forced to accommodate, which doesn’t boost your confidence; it makes you self conscious, pulling out mirrors in various lighting situations to ensure you don’t look muddy, or casket ready, or ashy in pics. WHEW! 😮‍💨

Here's the thing. If you don't want too or cant make deep dark shades. Then say that. That is better than giving people a "take this and stop complaining" shade because look at how you look.

@puffsplus72

Ай бұрын

Yeah, not every brand aims to be inclusive. Just be honest about it. But don’t be insulting!

@msk-qp6fn

Ай бұрын

This for sure

I am never this early to anything, I was even late to my own wedding. Priorities: Robert >

@RobertWelsh

Ай бұрын

😂😂 thank you’ 🖤

@sweetsirenaine

Ай бұрын

This is honestly so relatable though I too will probably be late for my wedding

@lilbit1535

Ай бұрын

Just blame the limo, that's what I did 😂

@123Orangea

Ай бұрын

@lilbit1535 😂😂😂 hahaha, golden tip for any future bride!

@dianamerchant1026

Ай бұрын

I was a bit late to my wedding. Parking at the courthouse took forever lol. Hey, it wasn’t like they would start without us😅

Im naturally on the fairer side and I’ve never ever been able to find a foundation in my shade, undertone etc. I either look sick and pale, too pink, too orange or yellow. I have about £3000+ worth of foundations in my drawer that are not my right colour or tone. But to provide not even a handful of dark/deep skin tones is disturbing. How on earth did they believe this would be not only acceptable or acceptable!

13:04 I think this is so dumb. What she’s essentially saying is only light skin tones are allowed to test this product to see if they like it and once light skin people approve, darker skin people can get it. Like Girl……

it’s still OUTRAGEOUS that it’s STILL on sale at Ulta like what???

@RobertWelsh

Ай бұрын

I know! I’ve seen I think two places drop them and that’s it

the thing about foundation lines from smaller brands is that it’s still possible to have a range from light to dark, even if you don’t have 50+ shades from the start. it’s launching with only mid-tones that’s the biggest miss

@rebeccamueller8790

Ай бұрын

For real. There's a handmade brand in Iowa that has a HUGE shade range. Enormous. And it's great. They can do it in a town of 4,000 but these ppl can't?? Lol

@Jennilynne

Ай бұрын

Especially when so many of those middle shades look virtually the same

@Princess_B2

Ай бұрын

@@Jennilynnefr there were like 9 shades of tan like come on now

@foxinazul

Ай бұрын

​@rebeccamueller8790 what's the brand called?

@rebeccamueller8790

Ай бұрын

@@foxinazul root

It's funny, because I watched a recent short where a black beauty influencer made a follow up video to her calling a K-beauty brand not having her shade, and they actually made deep brown shades where one of the new shades matched her skin tone perfectly. *That* was true effort made by a *Korean* brand. Youthforia really have no excuse to fuck it up this bad. They really just dgaf.

Robert, it's always such a pleasure to watch how thoughtful and gentle your videos are. You stake such care when it comes to topics like this. Thank you for alway being amazing!

Honestly I stopped buying attention to them after the whole "protective primer" bullshit. Knew they were shady didn't know they were racist 😬

@RobertWelsh

Ай бұрын

Their hole brand is a big eye roll

@honeybee347

Ай бұрын

Went to watch their shark tank appearance due to the controversy and they hit all the points on a beauty bs marketing greenwashing checklist. Also the sleeping in makeup thing is asking for a lawsuit. Nothing with pigment should be going near your pillowcases or bedsheets. 😂 I also totally called it the founder gives off someone from tech 'innovating' in some sector they Dunning Krugered into. Plus every commentary about this person seem to somewhat fail Robert's video on founder videos on their brand. A whole lot of fluff but not a lot of info on knowledge in formulation.

@judymcdougall

Ай бұрын

@@RobertWelshlol. I see what you did there 😂

As a black person with both family members who are very darkskined and some that are albino. NOBODY is that dark/ that light. And as a NURSE you CANNONT be that dark/light with NO UNDERTONE. You would have to be dead to wear that shade. Same with the lightest shade that is pure white. Every human has blood vessels and no matter how pigmented or fair your melanin is you will always have an undertone because of the blood vessels.

@katefarr2036

Ай бұрын

As a white person who is usually mistaken for paper? I really want to know how stupid this person thinks we all are. I mean, really. REALLY. In the year 2024, you can’t find anything better to do with your brand and your time than to try to play stupid games like this? I’m sure you’ve rolled your eyes so hard you’ve seen the Bad Decisions Gremlin in the back of your skull. I know I have. It’s enraging, and at the same time? Tiresome.

@newcamomile

Ай бұрын

Yes this is why those of us at the extremes of either end often have a pretty distinctive lavender/blue undertone because of the blood vessels lending more of an undertone. Solidly cool undertones (so blue rather than pink as pink is still slightly warm) generally exist in people with very pale or very dark skin, but we definitely still have undertones!

@jadeyc1793

Ай бұрын

@@newcamomilethose are callled cool tones… still an undertone, still to be catered for.

@hanywhiskey

Ай бұрын

blood vessels are what gives us undertones?

They lied in their advertising 100% - they aggressively insulted poc. Her 'apology' was for her. Not the community she hurt with her ignorance. Ty for doing this - between you and jen luv... the deets are down. I

We can still discuss this appalling release but LETS ALL BE CLEAR, it was definitely malicious and INTENTIONAL. There’s too many brands out here really trying to be inclusive so let’s save our coins for them. This would be comical…if it wasn’t REAL. THXS FOR COVERING IT ROBERT🥰! Love your channel!!

One of my clients (im a therapist) had an entire conversation on this today and I'm so glad you're talking about this!

@rosemaryepstein6997

Ай бұрын

❤

I love Javon Ford's account. He's so good at explaining makeup. I would love to see you talk to him on a video!

@pdobani

Ай бұрын

Yes a colab video 😊😊

That CEO is seething contempt with her comments like “sending it all to the landfill” ie you guys are making us waste this because you don’t like it. She has a “throw shit at a wall and see what sticks” concept. Makes subpar products in hopes they just sell, and makes excuses and gaslights the consumer into being the problem.

This was so respectfully done and so informative, Robert! Also highlighting the other creators as well! Bravo 👏🏾 Thank you so much! This is why you’re one of my absolute favorite creators and it’s not a very long list.

Those who said some people match this shade brought up Nyadollie and Awuoi Matiop. they both said it was too dark. When you look at these women, you can see that their skin is brown, not black. ***People are still tagging darker skinned creators saying “they would match it”🤦🏽‍♀️. Darker skinned black woman skin tone is not black

@puzzlechick163

Ай бұрын

People will pull up a magazine photo of a very deep-skinned model and be like, "look, this shade matches them!" Completely ignoring that the photo has been lit and toned and de-saturated to create an artistic look the photographer/artist was going for, and if you saw that model irl at the grocery store, she would have rich dark brown skin, not ashen black. Because she has blood vessels!

@Cottoncandy4life

Ай бұрын

@@puzzlechick163exactly😭 it’s like common sense is lacking everywhere smh

@newcamomile

Ай бұрын

​@@puzzlechick163 and very deep skin tones often have distinctive blue undertones anyway!

A smaller makeup brand who can’t afford to come out with an appropriate shade range needs to stick to blush and eye shadows. It’s that simple.

@stillnotstill

Ай бұрын

T H I SSSSSSSS

@msk-qp6fn

Ай бұрын

Or just stick to what little shade they do have already and admit they cannot do more

This incident was the reason why I threw her products away because that apology was not sincere. For her to make another "apology video" still is not sincere, very scripted. Thank you for making this video, absolutely love your content, you are so knowledgable! ❤

11:39 Thats a WHOLE SCAM!! Like to have your shade edited DARKER in advertising only to give a light brown? holy crap!! They should be charged with false advertising!!! Like her whole argument about "wait we r extending the shade range" is also SOO crazy to me when the DEEPEST SHADE YOU OFFER ON YOUR WEBSITE- ISN'T EVEN WHAT YOU SEND OUT! like lady- even if you added more shades you've already LIED!!!

As someone who paints...the last time I touched black paint was to match a black canvas. It's a horrible mixer, especially for skin tones

The apologists with 'well, you can't make shades for everybody' may not think of themselves as racist; but their lack of awareness of the bigger picture and what it means to be 'ok' about all this speaks volumes. The sheer level of ignorance in putting out a shade of oxide black as a foundation tells us that YouthForia only care about the 'lights to the mediums' and for everyone else it's 'Yeah, here's your shade, dark enough for ya?' She can't weasel her way out of this, the company has shown its true colours, and that colour is light racist beige. Excellent break down of the situation, Robert. Thank you

@aisherwasher6959

Ай бұрын

IMO there's no problem with selling limited shades, but to say you do and have trash options is bogus

Robert thanks so much for shedding a light on this, not just sharing your opinion but providing insightful and factual details.