I love this series because the answer is always, it's handmade and rare.

Im more impressed how this factory is so damn clean.

@sambeam2404

20 күн бұрын

Only cleaned for the camera crew

@notusneo

20 күн бұрын

Bro this Japanese factory we are talking ​@@sambeam2404

@hkpfalldie

20 күн бұрын

@@sambeam2404go to China and see their factory, they can’t do shit about the cleanliness no matter how many cameras are there

@kingjames4886

19 күн бұрын

it has to be pretty clean so the huge vats of paste don't get contaminated.

@bok..

19 күн бұрын

They are fermenting something is has to be clean

Ah yes japan, where everything is premium and requires 80 years to master

@kikinoella9355

10 күн бұрын

Haha 😂. Honestly

@jackhaus5238

9 күн бұрын

I think same mostly bs

@jackhaus5238

9 күн бұрын

Tabasco is better

@jasha9151

8 күн бұрын

Seriously. Everything 😂

@thebioray

8 күн бұрын

chili sauce not from japan : 😐 chili sauce from japan : 🤯😱

Oh I think Paolo from Tokyo did a video here, great stuff

@JoshuaMelara

20 күн бұрын

He did and he also made his own chili sauce also. 😊

@bok..

19 күн бұрын

Love that guy he's great

@BxBxProductions

16 күн бұрын

ye nice stuff

@user-us5gt1ug8h

12 күн бұрын

​@@JoshuaMelarahe has his own brand a d sells it through his channel

For what it's worth, I can get that jar of kanzuri at my grocery for about ¥800, which at the current (worse than usual) exchange rate, is about USD $5. It's really good stuff. Just not sure the $18.90 price tag is fair to use as evidence when the domestic price is so much less. Regardless, if you have the chance to try some, please do. Delicious stuff.

@realgrilledsushi

8 күн бұрын

It has been explained in the video at @6:04

I have to say, the narrator's voice is really soothing

@Xtraspecialdeath

14 күн бұрын

I was just thinking the same thing. I want her to read me a bedtime story

I’m not sold on this snow bleaching step. It’s just frozen water that makes the peppers soggy afterwards.

@jackdawminuet

3 күн бұрын

I don’t think it melts, they only work during winter in that province which looks pretty cold. They’ve been doing it so long, it’s probably safe to assume sogginess has little to no negative impact.

@Dawn_Raider

3 күн бұрын

Me neither, it sounds like something that worked in the past and he is just afraid to change it because “that’s how his father and grandfather made it.”

@SaschaEderer

Күн бұрын

"A little more clarification for those wondering about the process of Yuki Sarashi, or snow bleaching: The chili peppers are salted beforehand and are exposed for 3 - 4 days in the snow , AND in the SUN . The salt slowly breaks down the pepper, the peppers are then covered in snow and exposed in the sun, the sun slowly melts the snow, the snow acts as a delicate absorbent, only absorbing a little at a time, and helps naturally remove (or I guess you could say, slowly washes away) the raw bitterness and harshness of the peppers and makes the flavor more pleasant. The fibers also become softer, making them easier to process. This is why this natural process is very vital to making the final product taste better. All in all, this process takes away all the stuff you don’t want, while leaving all the things you do want intact - naturally!"

hard to appreciate the process without ever tasting this product; and perhaps compare against a non- snow bleached version

@samsr2887

12 күн бұрын

it appears to be a fancier version of yuzukosho, which can be found in many asian markets worldwide

Somehow Japanese people find a way to make cheap stuff expensive and make expensive stuff cheaper (and better actually, for eg:watches)

@antonhelsgaun

20 күн бұрын

They still make expensive watches, though

@neerbon9417

4 күн бұрын

Seiko NH35 supremacy

I loved the mispronunciation of snow!! Really made me smile

I'm sure they can invent a machine to replicate the conditions if the snow fails.

@charcoalanderson8010

21 күн бұрын

If the snow fails do you think it might also effect the lives of the animals in the area and the livelihoods of the people who also live and work there? There's not a machine for that. The solution is to stop climate change so the snow, heat, and other weather remains where it's supposed to be.

@bakerkawesa

21 күн бұрын

@@charcoalanderson8010 I fully agree. That said, we're running late on climate change. We should have taken serious measures to stop it many years ago.

@30763076

20 күн бұрын

@@bakerkawesa There was a paper released back in like 1904 of scientists warning about climate change seeing the effect Coal alone had. We sadly are ruled by idiots with money and dying by them.

@Ass_of_Amalek

20 күн бұрын

those chilis have six months of pickling time during which they can be transported to a snowy location. they're just trying to keep it local to preserve official authenticity. the conditions would however not be suitable for artificial imitation, as the leeching of salt may depend somewhat on having the daily temperature cycle, and the titular bleaching is done by UV light, which would be energy-intensive to recreate, and the creation of which (probably by mercury vapor lamps) would inadvertently also produce heat that would need to be compensated by more cooling. combining the salt-leeching function of distilled water with freezing temperatures and strong sunlight exposure really makes for some interesting unique food processing conditions.

@mightheal

20 күн бұрын

@@charcoalanderson8010 All they need to do is build a freezer warehouse that they can fill with artificial snow to perform the bleaching process. The advantage of doing this instead of doing it outside means they can bleach all year long instead of just the winter months.

A little more clarification for those wondering about the process of Yuki Sarashi, or snow bleaching: The chili peppers are salted 🧂beforehand and are exposed for 3 - 4 days in the snow ❄️, AND in the SUN ☀️. The salt slowly breaks down the pepper, the peppers are then covered in snow and exposed in the sun, the sun slowly melts the snow, the snow acts as a delicate absorbent, only absorbing a little at a time, and helps naturally remove (or I guess you could say, slowly washes away) the raw bitterness and harshness of the peppers and makes the flavor more pleasant. The fibers also become softer, making them easier to process. This is why this natural process is very vital to making the final product taste better. All in all, this process takes away all the stuff you don’t want, while leaving all the things you do want intact - naturally!

I ordered a bottle which arrived today, and I'm excited to try it.

Thing:😒🥱 Japanese thing: 🤑🤩😱

@bok..

19 күн бұрын

Loool

I thought this was a Paolo fromTokyo video 😂

@evolancer211

20 күн бұрын

Haha I should have read this before commenting the same

@yuo_rii

19 күн бұрын

Well, he made his own hot sauce blend with that company.

Kanzuri is amazing!

... Paolo from tokyo ...

@svr2560

21 күн бұрын

It's crazy that was the first thought I had when I read the title.

@arnolddumm

21 күн бұрын

I had the same thought.

saw this first from Paolo From Tokyo channel

The soundtrack to this video is very reminiscent of Miyazaki films, which feels like we’re heading in the right direction.

I have tried this chilli paste and it's amazing! I don't normally go in for spicy food, but this stuff has so much savory flavour going on it was worth the heat.

@kth6

9 күн бұрын

Japanese chillis are spicy?

I see Japanese craftsmanship, I click

I bet if you had a hundred people try this blindly with multiple samples without snow and one with this snow, everybody would just be wild guessing which one hung out in the snow.

Didn't know you could also spell chili as chile

@NativeAsElizabethWarren

21 күн бұрын

You can’t. One is a plant and one is a country in South America.

@alexissandoval1284

20 күн бұрын

@@NativeAsElizabethWarren Wrong. Chile is a common spelling of the peppers in Spanish countries. "Chili" is simply the most used spelling to English populations and thus leads to people thinking it is the only correct way, when Chile is just as relevant in reality.

@tuzicomet

20 күн бұрын

​@@NativeAsElizabethWarrenthe same word can be used for both. The chile spelling is used in spanish areas, specifically for the pepper. Not very common, especially in places like america but still considered valid.

@OOOOO0KKKKKKKK

20 күн бұрын

@@NativeAsElizabethWarren maybe in english you can't but in spanish you spell chili as chile

I feel like I need to get into the snow beaching biznis

go, Paolo! Paolo from Tokyo spreading awareness for the region and boosting sales!!! Woooooooo

Oh no, Paolo's hot chili sauce is in danger ! 😢

@anonymousanon5390

21 күн бұрын

fr

You can create artificial snow nowadays and mirror the exact conditions. They are probably just doing this to justifiy the price. It 's also a small market.

@PWCDN

14 күн бұрын

exactly. I think they're doing it to justify the story of the product, which dictates the price and the excessive labor somehow makes it more luxurious. Story selling for a product annoys me because the product should speak for itself, I shouldn't have to know its "snow aged". If you didn't know the story, doubt anyone would pay 2x or 3x more for chili paste. And if you're romanticised by the story, you'll convince yourself it tastes better. Usually if you have an exceptional product, you wouldn't tell people how its made. When they let you know, they're selling the story.

If its cold enough can they use a snow machine?

What does the snow actually do to the peppers and taste other than freeze them

@nnkk7742

21 күн бұрын

Video said it leached off some of the pickle brine.

I bet if they make a batch without going through this "snow bleaching" process, they won't be able to taste the difference. This snow bleaching step appears to be a way to make the product more exclusive - that is, more costly to the consumers - without adding any benefit to the product.

@wamken619

19 күн бұрын

Yeah, I'm a sucker of old traditions in crafts, but when it makes sense today. Instead of finding the right snowy field, why don't they just pack the chillies with grounded/shaved ice into containers and then throw them into industry-sized freezers? If times and climate are changing, why can't their business?

@changrenyong7616

19 күн бұрын

@@wamken619 But putting peppers in commercial freezer filled with shaved ice does not help sell their story. They might even say that the gentle winter sun from January through March, and the northeasterly wind blowing at 6 MPH also helps accentuate the taste of Kanzuri.

@wamken619

19 күн бұрын

@changrenyong7616 lmao, they totally would say those reasons just to maintain their expensive prices and scarcity. Also, is it just me or does "snow-bleaching" sound like a euphemism mild freezer burn?

@Artichoke4Head

17 күн бұрын

Thank you! you saved me lots of typing 😛. Also, they could cover the ground with plastic (maybe stainless steel for more umami 😂 ) so the bloody chili wouldn't get contaminated!!!)

@WeebWeeabo69

16 күн бұрын

Like every other japanese tech

@paolofromtokyo loving how you do your sauce!

Paolo from Tokyo viewer right here!

They should build a factory in Finland. We had like 6 months of knee deep snow.

well, if the stuff is good, it would be very easy to imitate elsewhere. particularly because the growing location and the snow-bleaching location don't need to be close to each other at all, as the chili peppers have half a year of pickling time during which they could be transported. it's not like the whole world is running out of winter time snow-pack entirely yet.

I hope the snow doesn’t become a bigger problem for them in the future

This video is gonna make this paste even more expensive and imposible to get

@Magnificent86

12 күн бұрын

Yup! Lemme go get a bottle real quick!

Vids are full of details, best channel!!!

They should use the 20$ salt that you showed in the other video, imagine the flavor then 😂

@anonymousanon5390

21 күн бұрын

LMAO

Props to the narrator’s correct native pronunciation of Japanese ❤

if you cant stand red chilli peppers spiciness, you can try green chilli peppers, they are young red chilli peppers that already harvested for lower level of sting spicy bite allowing us to taste the chilli mildly. in my country many cuisine using this because its less spicy and more manageable on how spicy a cooking must be

Maybe I'm missing something, but snow is just water, and they could out it in a freezer with artificial snow.

@Imago27292

20 күн бұрын

I think you're missing the point. This is the traditional way of making this condiment.

@patrick-bu3eq

20 күн бұрын

the point is not take make it as fast and cheaply or efficient as possible... How you keep things expensive and special... Basically how they keep occupations worthwhile.

@Kenny-yl9pc

20 күн бұрын

think economically and culinary/culturally... The costs for maintaining and running a huge freezer that can accommodate vast amounts of pepper is extremely costly especially when compared to natural snow.... plus the snow from the region will most likely impact the taste and not to speak of the cultural aspects of doing it for centuries the exact same way... I am sorry but your suggestion is ridiculous and ignorant...

@antonhelsgaun

20 күн бұрын

​@@Kenny-yl9pc someone really let you cook. It's not rediculous or ignorant to suggest using a freezer to make/store snow. And driving into the mountains and renting a ski slope also isn't cheap

@mightheal

20 күн бұрын

@@Kenny-yl9pc The advantage though is that they can continue bleaching all year instead of just during the winter time so they would make up the costs by producing more.

Why not try first using artificial ice/snow to see if it can be viable?

No worries! Bring those chilli's to Alberta, Canada. Tons of snow here! And lands are cheap. Open factory here with bots! Labour cost is offset by logistics cost. Made in Canada awaits ya!

Chili comes from new world so this recipe is quite new in old world countries like Japan , as this is new recipe price has something to do with market placement ( propaganda) it’s similar to price of Mercedes or bmw which is super unreliable still cost decent amount

@user-ow2yr4nu4z

20 күн бұрын

Thats what i was thinking this snow bleaching most likely dose not to do anything at all. I worked for Koreans and thry could be a little crazy and act like something they just made up was some ancient Chinese medicen lol.

Hokkaido be like: I heard y’all need snow?

Couldn't they make "snow" like sno-cones and place them in a temperature controlled refrigerator?

@antonhelsgaun

20 күн бұрын

Yes

@cjsutton05

20 күн бұрын

"Traditional methods". Japanese culture is generally not so easy to discard traditions, compared to western culture.

How does it compare to Tabasco sauce taste wise?

How is the snow affecting the taste of chili peppers? It’s just frozen water and dirt. They don’t even ferment it in snow. And after fermentation for a few years, I don’t think you can taste any snow

@charcoalanderson8010

21 күн бұрын

From the Ministry of Agriculture, Forestry. and Fisheries: "Chili peppers that have been exposed to the snow lose their bitterness and have more umami flavor.." Do you also ask how could weather conditions possibly effect things like wine. It's just air, water, earth, and sun!!! (FYI: it affects the grapes final color, acidity, and sweetness.)

@kimjong-un5074

21 күн бұрын

What is that question?!

@antonhelsgaun

20 күн бұрын

​@@kimjong-un5074it's the most interesting part of the process, and one they don't answer in the video

@mightheal

20 күн бұрын

@@antonhelsgaun They did say you obviously didn't watch it. Besides the temperature affecting flavour the snow washes off some of the salt on the peppers.

@antonhelsgaun

20 күн бұрын

@@mightheal which is an incredibly vague answer. That's like asking why you bake potatoes and the answer being "the temperature affects the potatoes"

No wonder the snow taste spicy

Lol...just use the snow machine people use for skiing. Jp should have those.

Didn't somebody already invented a refrigerator.

where do we buy it?

Sambel korek campur keringat juga unik rasanya, tidak semua orang di dunia tau rasanya

Buenas actividades

Never eat yellow kazuri. 🌶️ 👀

Guys if you don't agree with the price you can use applied economic, low supplies and high demand

Paolo from tokyo viewer here !!

Oh the exact company who made hot sauce for paolo from tokyo channel

The Japanese always find a way to make simple things complicated and more expensive

@80sidd

15 күн бұрын

They had a lot of time to waste in the past…now it’s called traditional 😅

@jkjy6471

11 күн бұрын

yea i was fkn wondering what makes it so exp, and it takes years to make the product, i think the snow bleaching doesnt even dent the taste, its just extra bs

@jkjy6471

11 күн бұрын

yuzu milds the flavor so much notwithstanding the rice and the fermentation process that takes so long lmao the chef was like oh its different, fck sake of course its different

The price is set by the will of the seller. The amount of product and Market demand "may" also influence the Price.

That one wearing snow boots while the other is in normal shoes to compact the snow... Work smarter, not harder 👌🤣 They have that, probably, £10000+ snowmobile. Buy the poor person some snow boots or skies or something 😂

it sounds reasonable that it would only be so expensive when exported....lol

@bloodlove93

20 күн бұрын

like everything, in places like Thailand you can get fresh lobster for a few usd, lots of tropical regions you can get massive bags of various fresh fruit for several usd ,yes in America those would cost a hundred plus per bag.

I don't mean to be pedantic, and I'm not trying to be mean or anything like that, but couldn't you just get yourself a device that creates "snow" by shaving down big blocks of ice, or designing a freezer system that does the exact same thing? I mean, I live in the Northeastern US where we get LOTS of snow during winter, but sometimes it just doesn't snow very much at all, and skiing/snowboarding places have to make their own snow! So I know it's actually possible...

Try making it in the US or Canada maybe?

I wonder if you could theoretically just make your own snow using like ice shaver like snow couldn’t you replicate it in doors that way?

Just put them in them in the freezer, grind ice to a fine powder, whatever, don't be so dramatic.

@suryadas4978

20 күн бұрын

Without drama no money

basically everything in Japan is premium.

Why is it called bleaching? Isn't it just regular deep freezing?

@PWCDN

14 күн бұрын

they literally can just toss it in shaved ice (like bingsu consistency) and leave it in a freezer. They're just making a story to sell chili paste. If it was that much better, they wouldn't share the trade secret of "snow bleaching"

So many more things will suffer extinction. However, we humans are quite resilient and intelligent.

Feel a bit silly asking, but why not just get a slurpie machine? and put the peppers in a bucket of it?

Every chily sauce in southeast asia would probably beat this in term of taste

How does snow bleaching affect the taste? It seems false but I'm not sure.

@PWCDN

14 күн бұрын

a lot of it is selling the story more than anything. if it actual made a difference, he'd buy a snowmaker and mass produce this stuff in a temp controlled warehouse. Some people like to "add a twist" to their product to differentiate from the rest, imo this is that example. Quite honestly I'm not sold. It's like that black onsen egg, if you want to believe it tastes better, you'll convince yourself but 95% of the population says it tastes like a normal boiled egg.

What is snow bleaching?

@somelad346

17 күн бұрын

A gimmick to sell the paste at a higher price lol

Lol the price is because of the middle man thats great

Do aipac next

anybody can really tell if thats really change flavor or not?

@ethanstewart9970

21 күн бұрын

watch the vid

@mateuszcielas3362

21 күн бұрын

@@ethanstewart9970 i ask people in comments who tried it not who was paid to say so

外国メディアは日本のメディアよりも日本の文化や産業について有益な情報を発信しているような気がする。

I love Japan.

Is it just me or any other snowboarders out there thinking this would be a spicy situation to hit? 😊

Is it chili 🌶️ paste or Chile (country)paste

@alexissandoval1284

20 күн бұрын

Chile is a common spelling in Spanish populations, Chili is simply the most common spelling by English speakers and has dominated the way of thinking that it is the only correct way.

@rsac43

20 күн бұрын

​@alexissandoval1284 what???? What language do you think this video is in... Chili is the only correct way to spell it in english

If they don’t use real snow they can’t charge that much, but they could approximate the coldness & wetness of snow artificially, yes. They just couldn’t have the excuse to over charge for their chili paste.

@travis5481

10 күн бұрын

We have seen that companies don't need an excuse to charge what they do. If this was made the same way in the US it would cost even more.

I just want to know - who was the first ever guy to try this nonsense and decide that it was actually superior in every way to a conventional chili paste?

The video is having super high pitch voice

I bet if they paid the farmers more money for the produce their would be more than 4 to 5 farmers producing 🤷

Why not mimic the weather in a freezer & graded ice as snow? At least its inside, controlled & more sanitary. Right?

@KARMA-jr6uk

20 күн бұрын

Bruh have you ever heard a word called tradition

@marleyboy7732

19 күн бұрын

@@KARMA-jr6uk tradition is what made the price that high? Tradition is why they can't make much? Tradition is what gives it its specific taste?

Snow doesnt bleach things.... why are you saying that....

Artificial snow?

After watching the whole video i still see no benefit or reason as to why the “snow bleaching” process is essential, aside from tradition. But it just seems like an unnecessary step to keep the price high and sell a story.

Why is Snap On so expensive?

"Adapt or die"

This series has gone from showing why ingredients command such luxury pricing, to illustrating how climate change is worsening the scarcity.

They could try shaving ice blocks in a climate controlled area to attempt to replicate the necessary conditions.

You deliberately picked out the 2 lowest snowfall years in the last decade and compared it to one "average" year. In 2022 it was 88 cm, in 2021 it was 189 cm, in 2019 it was 96 cm, in 2018 it was 265 cm, in 2017 it was 88 cm, in 2016 it was 115 cm, and in 2015 it was 121 cm. A simple Google search can confirm that. Your attempts to manipulate data and obfuscate reality is painfully pathetic. The story about the peppers was super cool though, I just ordered a jar.

@channel1_channel

21 күн бұрын

Yes, northern hemisphere snow fall hardly dwindling away. I follow the snow cover charts.

@OldDistantHermit

21 күн бұрын

The point is the lack of consistency and the downward trends. When you hear in the news that farmers in your area are dealing with drought more often than they used to, do you say "Shut up, you had plenty of water 7 years ago"

@JabbaSlug

20 күн бұрын

anything to increase government control over individual behavior. trust the science, bro

@channel1_channel

20 күн бұрын

@@OldDistantHermit Weather patterns and droughts trend. The heatwave spikes of the 1930s that can be seen America's EPA heatwave chart drove hundreds of thousands of people (as I recall) off their farmland during The Dustbowl Era. Fortunately we have not had a repeat of those years. Historically, California has apparently had droughts lasting centuries. We are so lucky to live in a time of great weather.

Imagine adding this paste on a grilled 🥩 😊

@v.tantov.14v

11 күн бұрын

better using sambals from Indonesia than this paste Chili from Japan,,,

Chilli 🌶️ is the spice Chile 🇨🇱 is the country. Came here to see the country getting pounded to paste. So disappointed

Move to aomori i guess

The heck is Chile paste? it's CHILI isn't it?

@alexissandoval1284

20 күн бұрын

Chili is the English way of spelling it, Chile is as common a spelling in any Spanish speaking countries.

@Wuoelf

20 күн бұрын

@@alexissandoval1284 That's actually an interesting factoid to learn. However, I'm doubtful that that's what the channel intended when they spelled it "chile".

"snaw"

Im sure that guys 4 wheeler with trax cost $20-25k onless its tofo china knock off

Almost everything in Japan is expensive af. I'm not surprised anymore.

@jcoxdj

21 күн бұрын

That’s not true. Everything here is much cheaper than most other first world countries… Japan had no inflation for 20 odd years thanks to their economic policies

@joreanumbok

20 күн бұрын

Its so expensive because of law supply and high demand

@joreanumbok

20 күн бұрын

​@@jcoxdjI actually want to visit in japan everything is clean hygienic, the culture makes me mesmerizing