How Africa’s First Caviar Won Over Michelin-Starred Restaurants In Europe | Big Business

In 2009, French entrepreneurs took a massive gamble: building a luxury industry in one of the world’s poorest countries. Before Acipenser, no companies had successfully farmed caviar in Africa. Today, its caviar is served in Michelin-starred restaurants in Europe. How did they get customers from around the world to take a chance on African caviar? And why is it so expensive to raise sturgeon for "black gold"?
Correction: At 3:53, Business Insider misstated the species of fish that Acipenser releases into Lake Mantasoa. It is Tilapia, not male Sturgeon. An earlier version of this story misstated the amount of feed Acipenser produces each month. It is about 60 metric tons per month, not 60 kilograms.
00:00 - Intro
01:08 - How They Raise Thousands Of Fish
04:00 - Why It Costs Over $130,000 A Month To Feed Sturgeon
09:17 - How They Remove Caviar From Sturgeon
11:45 - Why China's Caviar Farms Dominate The Market
12:44 - Inside A Michelin-Starred Restaurant Serving Rova Caviar
14:18 - How They've Invested Back Into Madagascar
15:56 - Credits
Thank you to Acipenser:
rova-caviar.com/en-FR
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How Africa’s First Caviar Won Over Michelin-Starred Restaurants in Europe | Big Business

Пікірлер: 1 500

  • @shinggeul3447
    @shinggeul344729 күн бұрын

    I would totally support this type of company that gives back to the community they operate out of.

  • @L333gok

    @L333gok

    29 күн бұрын

    Same, but tbh I don’t like how it’s in Africa. I just would feel uncomfy imagining my food being processed and touched by dirty hands. I’d feel more comfy if it was Asian or European workers

  • @dangummoe

    @dangummoe

    29 күн бұрын

    No no no! That's communism

  • @derkeksuchtige3416

    @derkeksuchtige3416

    29 күн бұрын

    @@L333gokEntrepreneur 😋😋😋👀👀👀

  • @burningpipe2627

    @burningpipe2627

    29 күн бұрын

    The community they operate out of literally did nothing. How about they starting doing something worth earning?

  • @arkantos006

    @arkantos006

    29 күн бұрын

    Without thinking about the ecological damage ?

  • @jenriquevaporize7749
    @jenriquevaporize774928 күн бұрын

    This must probably be the most hands on company that I have ever seen in terms of caring for their worker. The absolute best.

  • @henrycooper3431

    @henrycooper3431

    28 күн бұрын

    While i see other companies that do alot more for their employees, this company is definitely better than alot of companies right now.

  • @magoth23

    @magoth23

    27 күн бұрын

    It's european. If this was a company made by american entrepeneurs those workers would be paid way less and probably have lesser working conditions. A lot of european countries force their entrepeneurs to implement a lot of worker benefits. It's called socialism.

  • @barnmaddo

    @barnmaddo

    26 күн бұрын

    Eh it's basically a company town though. They are the equivalent of benevolent dictators, but they are still dictators.

  • @actualiygod6782

    @actualiygod6782

    26 күн бұрын

    You know they going for a bit of PR.. three times the minum wage is still just 70 Cents an hour for a luxury cavier firm.

  • @fletcher5148

    @fletcher5148

    26 күн бұрын

    the minimum wage in malagasy africa is 0.14 USD per hour on the high end. the amazing "3 times over the minimum wage" claim they made works out to be .42 cents an hour per worker, they said they staff over 300 workers, so they are paying a combined $126 usd per hour for 300 workers. i wouldn't be so quick to rise up and praise what an incredibly job they're doing

  • @omarspost
    @omarspost25 күн бұрын

    Normally I'd hate on western companies trying to exploit people in poor countries, but this firm has got absolutely everything covered. Wage, safety, training, work ethic, staff welfare, housing, food, subcontracting locally, sustainable resource use, etc. There's no way a big company or cooperation would do this. Hats off to the French lady who made it all happen. Genuinely impressed.

  • @EasilyCringed

    @EasilyCringed

    25 күн бұрын

    Oh my goodness "exploit poor people" give me a break 😅

  • @erik3371

    @erik3371

    25 күн бұрын

    This is exploiting natural resources. They didn't need Europeans for this. So you are still on the colonisers side. 😂

  • @seliamila1005

    @seliamila1005

    24 күн бұрын

    @@EasilyCringed its true tho, have you ever worked a job, ever

  • @omargjuarez1

    @omargjuarez1

    24 күн бұрын

    Since when is caviar considered "western"

  • @ernestogastelum9123

    @ernestogastelum9123

    24 күн бұрын

    @@omargjuarez1 since when did the OP said that caviar was "western". the company those people work is a Western company because the CEO is a Western person

  • @danielshuy
    @danielshuy27 күн бұрын

    People commenting that 3x the minimum wage is still not enough don’t understand that raising wages too high relative to the surrounding will cause massive inflation in the region (like in Silicon Valley), which actually does more harm that good. What they’re doing - providing skilled job opportunities and training, and not to mention free lodging, amenities and meals, even though they don’t need to, goes a much longer way to help the community than just high wages

  • @yoko312

    @yoko312

    26 күн бұрын

    Also, most people don't understand their minimum wage goes much farther than a wage in the USA.

  • @quamefumbanks

    @quamefumbanks

    26 күн бұрын

    ​@@yoko312 exactly

  • @MbisonBalrog

    @MbisonBalrog

    26 күн бұрын

    lol no it does not. It is money already in circulation. What causes inflation is fractional reserve banking.

  • @benhayat9885

    @benhayat9885

    26 күн бұрын

    @@MbisonBalrog ? that is A reason. you do realise that inflation has many influences hence why we don't have full control of it.

  • @TheInfectous

    @TheInfectous

    26 күн бұрын

    @@MbisonBalrog this is not a normal economy, there is not an abundance of supply. If you give people a lot of money and they increase demand for a very limited supply, what do you think will happen to the price and how is anyone else in this market going to compete with the small group of people being funded by a westerner from a relatively much stronger economy?

  • @surfacematter2098
    @surfacematter209828 күн бұрын

    I dont even think I like caviar but I would absolutely start buying some of thiers JUST because they CHOSE to basically create an ecosystem and economy. Plus, that one woman who said, "Now I am an expert" is absolutely PROUD of that and its wonderful.

  • @DaaClaptain

    @DaaClaptain

    28 күн бұрын

    You do know what company towns are right? Also ecosystem? What is the new species being introduced impact on the local ecosytem? Who knows but at least we know they will be in full swing by 2026. Not to mention labor and materials are cheap there but they sell 1 kilo for 5000 bucks. Truly not more colonalism by the french in africa while the west cries about colonalism.

  • @sighfly2928

    @sighfly2928

    26 күн бұрын

    Does the mass consumption of a foetus not disgust you? I always imagine an alien species invading earth and starting to consume human embryos/foetus, could you imagine what that would feel like as a species. I suppose if we don’t feel any guilt we shouldn’t expect any sympathy if the same happens to us.

  • @DecrepitBiden

    @DecrepitBiden

    26 күн бұрын

    You can buy normal female fish with eggs inside them, just gotta know which fish, from asian grocery stores. I, myself, never eaten these expensive caviars, but have eaten normal fish eggs before. It's good.

  • @papa_pt

    @papa_pt

    26 күн бұрын

    ​@@sighfly2928if only humans could lay unfertilized eggs

  • @Sagittariusastar182

    @Sagittariusastar182

    26 күн бұрын

    I agree! 😊

  • @pamphlex
    @pamphlex29 күн бұрын

    The true gift to Madagascar is this Lady who invested herself into Madagascar and its people.

  • @YoutubeArtProject

    @YoutubeArtProject

    28 күн бұрын

    This is just so incredibly!!! Woa😮

  • @whatislifebuttheenjoymento3405

    @whatislifebuttheenjoymento3405

    28 күн бұрын

    How is this any better do you understand the magnitude of shit that fish will fuse into the water? Destroying the water source of hundreds

  • @meeee154

    @meeee154

    28 күн бұрын

    she runs a company town in a country that was a french colony not 100 years ago, clearly the bonds of colonialism have not broken. Company towns were notorious in America and Europe during the industrial revolution because those people lose their housing if they get fired. imagine how much more freedom those people would have if she just payed them enough to cover housing and food.

  • @ThorsMjollnir0341

    @ThorsMjollnir0341

    28 күн бұрын

    @@meeee154 Midwit

  • @bannanafruitsalad

    @bannanafruitsalad

    28 күн бұрын

    @@ThorsMjollnir0341 Why don't you try engaging with the criticism?

  • @dexterc1884
    @dexterc188423 күн бұрын

    Most people that complain arent entrepreneurs, so they dont know the risk of building such a farm. Building facilities and training staff cost money. They provide everything for the workers. The salary they get is almost pure savings.

  • @momogallas
    @momogallas29 күн бұрын

    Excellent to see a company investing in the people and teaching them new skills. Not just going for the cheap labour and using them. Well done 👍 😊

  • @TheTotallyRealXiJinping

    @TheTotallyRealXiJinping

    29 күн бұрын

    It’s still cheap labour. 3 x 0 is still 0

  • @cynicaldreams4301

    @cynicaldreams4301

    29 күн бұрын

    ​@@TheTotallyRealXiJinping yeah that was definitely a large gamble. it would have been one if they tried to build up where the market is already established. this is just well marketed exploitation

  • @punch1t

    @punch1t

    29 күн бұрын

    @@TheTotallyRealXiJinping giving them 3x minimum wage doesnt make them cheap labour anymore. if you would work there, you might say that they are paying you not enough because your expenses are a LOT higher. if someone needs 1k a month and gets paid 1.8k they are happy. if you need 5k a month and get paid 5.6k you should be happy, right? its more then you need. its a question about perspective.

  • @TheTotallyRealXiJinping

    @TheTotallyRealXiJinping

    29 күн бұрын

    @@punch1t 3 times 0 equals 0.

  • @ThisWontFly

    @ThisWontFly

    29 күн бұрын

    @@TheTotallyRealXiJinping (1) It's 3 x a Malagasy minimum salary, which, while small, is not zero. (2) You're a troll doing the broken record and engaging you is probably a mistake...

  • @Echo_Rin
    @Echo_Rin23 күн бұрын

    So on one hand, fish farms arent great. This is almost a company town, its never good to rely on your employer for housing, food, and safety. BUT, a lot of these people were unemployed before. They seem healthy and safe, proper ppe, training, lots of female workers in hands-on positions. I think the good this company is doing (as far as we're aware) outweighs the negatives

  • @X-SPONGED

    @X-SPONGED

    13 күн бұрын

    I initially thought this is going to be Hershey city all over again but seeing the conditions, they actually seem pretty well off. I just hope I don't eat my words anytime soon

  • @shaneintegra
    @shaneintegra28 күн бұрын

    Wow that company is absolutely amazing! Never seen a company do so much for the community and workers

  • @plainlake
    @plainlake27 күн бұрын

    I have been to Madagascar and still keep in touch with some of those I met. Honest, trusting and peaceful people in a beautiful, resource-rich country who have been taken advantage of by just about everyone. All that country needs is an honest chance.

  • @EricaHansberry
    @EricaHansberry28 күн бұрын

    Kudos to this company for investing back into the country and not just taking advantage of it. This is beautiful to see. Wishing them much success.

  • @DaaClaptain

    @DaaClaptain

    28 күн бұрын

    Some ones never read their history on company towns.

  • @EricaHansberry

    @EricaHansberry

    28 күн бұрын

    @@DaaClaptain Obviously not. Statement based on this report.

  • @chuckjones7218
    @chuckjones721827 күн бұрын

    The reinvestment into the local community is absolutely awesome. If every company supported those that actually make them money the world would thrive.

  • @XxBen08xX
    @XxBen08xX22 күн бұрын

    This french lady is very inspiring, nothing but respect for what she did and what she provides to her workers

  • @riadulislam1816
    @riadulislam181628 күн бұрын

    I like companies like these that help the community. Good on them and I hope they out do the competition

  • @DaaClaptain

    @DaaClaptain

    28 күн бұрын

    You do know what company towns are right?

  • @volca8421

    @volca8421

    28 күн бұрын

    Fish farming usually isn't too friendly to the environment

  • @SubjectiveFunny

    @SubjectiveFunny

    26 күн бұрын

    @@volca8421 Human life isnt friendly for the environment either. Everything comes at the cost of something else. All we can do it manage it as best we can.

  • @leowatley
    @leowatley24 күн бұрын

    it's awesome to see a company that invests in it's workers on such a grand scale. i wish more companies would operate like this.

  • @FaizalSatya
    @FaizalSatya28 күн бұрын

    Excellent work on helping the local community. One of the best Big Business episode I watched.

  • @knightrider693
    @knightrider69328 күн бұрын

    I'm impressed by the cleanliness of the plant

  • @gekisen01
    @gekisen0127 күн бұрын

    Way more interesting than I was expecting. What an amazing operation!

  • @NanoDeer
    @NanoDeer22 күн бұрын

    Sturgeon meat is really tasty, and distinctive. Those local fisherman catching the males have got a rare treat available to them.

  • @adelaideonaplane
    @adelaideonaplane28 күн бұрын

    The margins appear very healthy. This company pays 3x the minimum wage. The minimum wage in Madagascar is $40 USD a month.

  • @jkbzz

    @jkbzz

    28 күн бұрын

    The challenge with this type of thinking is that many here believe that any company that pays 3x the minimum wage is doing great things to for that society. 3X the minimum wage isn't likely moving the needle that much, not in western countries and certainly not in African countries. The world is more connected than it was many years ago and everyone is exposed to inflation one way or the other. The founders deserve to make their profit but I am not sure they need to spin that as some type of benevolence. It is what it is.

  • @Cyyanss

    @Cyyanss

    27 күн бұрын

    @@jkbzz That's overcomplicating things to be fair. Its unreasonable to expect a caviar producer to realistically instigate serious economic change across a country. Its not a lot of money but 40 dollers there is a lot more then here, and is a lot better then what they got before for pay by the sound of it.

  • @SubjectiveFunny

    @SubjectiveFunny

    26 күн бұрын

    @@jkbzz You have NO idea of their revenue generation. You are purely speculating. A company like this provides opportunities for the locals, opportunities that would not exist without them. 1% of something, is better than 100% of nothing. How you people always try to find the negatives is incredibly frustrating..

  • @MrOrangeSmash

    @MrOrangeSmash

    25 күн бұрын

    you have any idea what would happen if they started just handing out $2000/2500 a month wages in a place where the minimum wage is $40? something tells me you don't.

  • @icodestuff6241

    @icodestuff6241

    25 күн бұрын

    @@SubjectiveFunny ignore them, these are the same type of people that tried to cancel Mr beast for "exploiting poor africans for views" by building them wells

  • @tee4222
    @tee422228 күн бұрын

    Three times the minimum wage comes to roughly $85 USD per month. In case anyone was wondering.

  • @archivelegendsofthehiddent7089

    @archivelegendsofthehiddent7089

    28 күн бұрын

    So the french luxury company went there to exploit the workers. Sounds about right.

  • @udishomer5852

    @udishomer5852

    28 күн бұрын

    They do provide free housing and three meals a day.

  • @GariFFUSA

    @GariFFUSA

    28 күн бұрын

    This should be at the top!

  • @razatiger22

    @razatiger22

    28 күн бұрын

    Thats such bullshit, this company spends 130k a month just on feed and thats not even counting how much it costs to run the facilities and machines, if this company is to be profitable, we are to assume they make 10s of millions a year. If they are paying these people $85 a month x 300 people, thats 25k in monthly wages for the entire working staff or 300k a year. Thats likely less then 3% of the companies annual revenue. In the west, companies are expected to pay close to 70% of their revenue in labor. In reality what i'm trying to say is that the owners of this company are practically modern day slavers. They are likely walking away with millions annually to run this operation and the locals are walking away with scraps. I'd also bet everything that this company pays absolutely no taxes to operate in Madagascar.

  • @GariFFUSA

    @GariFFUSA

    28 күн бұрын

    Exactly. And that woman is all posh saying they lift people out of poverty lmao

  • @06jtm
    @06jtmКүн бұрын

    Knowing a company does so much to help the locals is fantastic. I will be asking specifically for Rova’s caviar whenever I get the chance going forward

  • @sagarr353
    @sagarr35327 күн бұрын

    The best part was - Ultrasound scanning for fishes

  • @Nike427
    @Nike42728 күн бұрын

    I'm absolutely blown away by this. I love the idea of the caviar and how delicious this can be. But how much of a positive effect this company is having with the locals and community and putting back into it is amazing

  • @Katze5335
    @Katze533529 күн бұрын

    Caviar is so damn good, but it had to be way cheaper and less regulation in Africa though to produce it. 3x the minimum wage is still probably peanuts. That being said, if it still benefits the locals then 🤷‍♂️

  • @zachbonvallat6586

    @zachbonvallat6586

    29 күн бұрын

    About $5 a day they make which is pretty normal for Africa...

  • @nunyadambusiness3530

    @nunyadambusiness3530

    29 күн бұрын

    @@zachbonvallat6586 Should do $15/day, (middle class levels) and then raise with Inflation or Profit rates.

  • @punch1t

    @punch1t

    29 күн бұрын

    @@nunyadambusiness3530 you cant calculate everything with usd. if the price of living there is minimum wage, and you get 3x that, you are good to go. sure, they should get more, no one is saying that they shouldnt, but people always think "in the us people make 100k a year and dont have enough so people who make 1.5k a year must be dying" which is kinda not true

  • @L333gok

    @L333gok

    29 күн бұрын

    @@nunyadambusiness3530 Giving factory workers a middle class wage would probably cause some issues with the economy tbh

  • @mrjjman2010

    @mrjjman2010

    29 күн бұрын

    @@L333gokok elon

  • @droogsurgeon1440
    @droogsurgeon144025 күн бұрын

    Ceci est incroyable! Wish more companies would invest locally like you. ❤

  • @i_am_ironman3380
    @i_am_ironman338028 күн бұрын

    This is good to see. Gives hope in humanity

  • @scuffedjays3862
    @scuffedjays386228 күн бұрын

    This was a beautiful video wow

  • @saxongoold7832
    @saxongoold783228 күн бұрын

    An incredible achievement 👏👏

  • @pulutovito0073
    @pulutovito007328 күн бұрын

    Bless the company. Love the narration.

  • @natashapeters4323
    @natashapeters432326 күн бұрын

    This is how things should be done. Brilliant!

  • @rovacaviar8964

    @rovacaviar8964

    24 күн бұрын

    Thank you for your comment 🌿

  • @blt4life112
    @blt4life11227 күн бұрын

    Releasing the males for locals to catch is such an awesome move.

  • @i_am_the_monkey_king
    @i_am_the_monkey_king26 күн бұрын

    Absolutely wholesome and informative. I wish only the best for this company. ✨

  • @babyblueboy2424
    @babyblueboy24245 күн бұрын

    this is excellent. what a wonderful woman with such a gift of pouring into the world and developing such a major progression. this was truly inspiring and an incredibly captivating watch. although it’s a competitive business, She seems more focused on developing than tearing down to compete. kudos to Her and the team she has. many prayers and blessings for a continual and rapid success 🙏🏽🕊️

  • @SergeyRyabenko
    @SergeyRyabenko26 күн бұрын

    Very inspiring. Company, if everything said is true, deserves huge success.

  • @DigitalNeb
    @DigitalNeb29 күн бұрын

    This company is really doing great things for the community around it. Good for them.

  • @tee4222

    @tee4222

    28 күн бұрын

    It’s making a fortune, I’m sure. Three times the minimum wage in Madagascar is about $85 USD per month. You can see why it would be appealing to start a business there.

  • @Kaotik199O

    @Kaotik199O

    28 күн бұрын

    Bro it’s because she can pay them cheap labor…. That’s why she didn’t hire and take her fellow French men 🤷🏻‍♂️ don’t be fooled… money is the way the world works

  • @bottled_juice

    @bottled_juice

    28 күн бұрын

    ​@@tee4222 I think it's really a matter of perspective; 3x the minimum wage is 3x the minimum wage no matter how you slice it. Sure, it doesn't seem like much for someone in the US, but in a place like Madagascar, it's probably a much more significant amount then it would be in America. Plus since they don't need to pay for housing/food, their cost of living is probably much lower too which means they keep more of the money they make. Not saying it isn't exploitative, in a way. But I mean, for the locals, it's probably still beneficial to have the company there. Creating jobs, building the economy, paying the workers a more than liveable wage. These guys might not be spending TOO much on their workers, in the grand scheme of things, but they ARE spending on them. That's better than a lot of other companies can say.

  • @tee4222

    @tee4222

    28 күн бұрын

    @@bottled_juice true but it’s usually the west that creates the need for these jobs in the first place. Here’s how it usually goes: there’s a village or collection of villages that live simply. They don’t have much money but they don’t need it. Land is often just shared and they mostly live off of it. Some investor from the west sees some investment opportunity, whether a tourist attraction, hotel or a sturgeon farm. They buy big pieces of land and shortly after, others follow suit. Before long, foreign investors buy the majority of their land from the corrupt government that doesn’t live there, development ramps up and the local population gets the less desirable leftovers. Then, if you want a decent place to live and some of the new temptations that development brings, you need a job. Who has the money to offer you the best salary? Obviously the moneybag investors that are making a killing off of what used to be your land. I’m not saying it’s definitely the case here, but I’ve done a lot of traveling and been to a lot of places like this. Usually when you talk to the people and get them opening up, there’s a lot of resentment for the reasons I listed.

  • @CFIREKytb

    @CFIREKytb

    18 күн бұрын

    @@tee4222 The company has 4m in revenue yearly (according to their release to get investors). They employee 300 people at $120/m (min wage is $40/m). That is around $1,100/m in revenue per employee and employee salary is $120/m. Not including any other cost in the business or employee benefit. There is a lot of people coping that its ok for a mega-rich company to pay nothing to employees, but these guys are actually paying over 10% of their revenue to the employees, which is pretty darn high compared to other industries, especially for a startup with likely no profit yet (they said they have 14 commercial costumers, that's nothing).

  • @syzmak137
    @syzmak13728 күн бұрын

    Delphyne,Jérôme ,Je ne sais comment vous présenter mes félicitations pour ce projet aussi incongru qu’incroyable !En tant qu’Africain ayant passé sa tendre adolescence en Russie ,vous ne pouvez pas savoir combien cette idée de caviar africain ,me touche !Encore une fois grand bravo!

  • @saeeddali3145
    @saeeddali314523 күн бұрын

    a win-win situation for everyone involved. great work.

  • @utkarshkothimbire1484
    @utkarshkothimbire148427 күн бұрын

    Very inspiring. By doing business they are enabling locals upbringing.

  • @TimelessWealthMentor
    @TimelessWealthMentor28 күн бұрын

    Absolutely wonderful to see a company employ and train so many locals! It deserves to be supported...hope more high-end restaurants can embrace its product.

  • @donaldvanvliet9039

    @donaldvanvliet9039

    27 күн бұрын

    A lot of commenters seem to buy into the feel good story. How is this not ‘colonialism’ Another european business gets outsourced to a third world country where they create a closed economy around the fish farm and raise a cheap company town that controls the local area. They introduce a foreign fish species into a local ecosystem (what could possibly go wrong) If aciper finds another location where they can produce the caviar even more cheap, they will relocate and the local economy collapses. Wonderful stuff guys😂

  • @Chooopy

    @Chooopy

    23 күн бұрын

    @@donaldvanvliet9039 How is it not colonialism? Because it isn't by the very definition of the word. But leave it to those, like you, who don't know what they're talking about to act surprised when everyone else doesn't acknowledge your made up definition of an overused buzzword. The way to pull Africa out of poverty is to invest in Africa. Yet anytime a company does, you want to call it colonialism. I'm starting to think the people who cry "colonialism" would rather have a country rot than have its economy improve. You're pretending like you care about these African countries, but you'd rather the workers live in poverty than let a European company employ them. Gross.

  • @adamknipe216
    @adamknipe21628 күн бұрын

    Never tried caviar and I don't feel like I'm missing out on anything

  • @iamlost2788
    @iamlost278829 күн бұрын

    Amazing video need more like it very interesting with the thought extinct sturgeon.

  • @amymiller8964
    @amymiller896427 күн бұрын

    I am very impressed by there operation bc the local source and pay their workers well. And the row looks delicious. 🤤

  • @JadeTaylorButAtWork
    @JadeTaylorButAtWork25 күн бұрын

    Never seen a company that gives so much back and develops a local economy like they do. I definitely would love to see their products on the shelves and menus of restaurants of the western hemisphere. Bravo.

  • @tynthesky

    @tynthesky

    15 күн бұрын

    Their "giving back" is called creating a company town and it's exploitative. They have a monopoly on the industry in their area so the skills the people are learning are only useful there, the peoples food and housing is tied to the company so if they can't work for whatever reason they're immediately out of housing and food and can't take the skills they learned anywhere else within reason. At any point the company could decide to start charging them for food and housing and they would essentially become indentured servants. And that is not unlikely seeing as how the entire reason they wanted to come to that area in the first place was to exploit the cheap labor. They do not deserve a pat on the back.

  • @SubjectiveFunny
    @SubjectiveFunny26 күн бұрын

    Initiatives like this are brilliant for Africa. Win-win for everyone.

  • @lightdragon3127
    @lightdragon312728 күн бұрын

    god i love this, so amazing , local produce and the suportt to the workers, i suport tjos

  • @alenemarie1726
    @alenemarie172620 күн бұрын

    This is insane. Major props to that lady and her investors! She has a long term plan and wants to help stabilize this country and boost the local economy this is amazing

  • @zachbonvallat6586
    @zachbonvallat658629 күн бұрын

    Love to see this!

  • @YarnCrafts4lefties
    @YarnCrafts4lefties29 күн бұрын

    Just curious, is the flesh of the fish sold to feed people also?

  • @alexeygraive1674

    @alexeygraive1674

    28 күн бұрын

    i remember saw a lot of sturgeon sashimi. but not sure if its popular

  • @Fishofrank

    @Fishofrank

    28 күн бұрын

    they didn't say anything about the females, but the males are released for the local fisherman to catch and consume

  • @Piusplac

    @Piusplac

    28 күн бұрын

    I guess shipping them do not pay off, never seen frozen sturgeon fish at the frozen fish section here in EU.

  • @abbynarishkin9025

    @abbynarishkin9025

    28 күн бұрын

    Hey there, I'm the producer on this video. The company told me they donate the flesh of the female fish (after removing the caviar) to local orphanages. I wasn't able to confirm this with video footage, though, so we left it out of the video.

  • @XxBrittany20xX

    @XxBrittany20xX

    28 күн бұрын

    ​​@@abbynarishkin9025 nice to know. I was curious also. I've never had caviar other then cheap tiny red eggs on sushi rice at a buffet once. So in a way I've never actually had caviar. Its always looked good to me, even tho I know its raw fish eggs. Idk y. But then again, I think some bugs look tasty. I did eat and try grasshoppers, crickets and larvas. Mexican roasted with light seasoning and I liked it. Tasted nutty. Like popcorn without salt n butter. I guess I'm a adventurous eater. I like durian too. And I'm American. 😂 I do tend to like things most ppl dont tho anyway in general. Green olives, sour stuff, spicy, black licorice, pickles. I'm not really a picky eater. I'll try anything once. I don't like liver or duck. To rich for me. Gamey meats...eh...I like deer but don't like bear. I like rabbit and snake

  • @wiz3010
    @wiz301027 күн бұрын

    Great to see the economy of Madgascar impacted so well

  • @KuddizaAmos
    @KuddizaAmos21 күн бұрын

    Just learnt today what caviar is! Been hearing it in movies

  • @lostonearth7856
    @lostonearth785629 күн бұрын

    That's just a company town. If stuff like food grown just comes from this closed economy, I dont know how it can improve the wider economy as it just seems the economy of this place is closed off to just this small area.

  • @drrobotnik5265
    @drrobotnik526525 күн бұрын

    Seems a bit dated, there are no kill caviar techniques nowadays.

  • @marksewe114
    @marksewe11427 күн бұрын

    Simply amazing...

  • @Patrick-nv5ug
    @Patrick-nv5ug28 күн бұрын

    Love the fact they release the males for local fishing. Smoked sturgeon is a treat.

  • @eljanrimsa5843

    @eljanrimsa5843

    28 күн бұрын

    I'm sure local fishermen will appreciate somebody gets smoked sturgeon when they can't find the kind of fish they know in the lake anymore.

  • @louisazraels7072

    @louisazraels7072

    27 күн бұрын

    ​@@eljanrimsa5843 sturgeons are bottom feeders and slow growers, and they only release males, not exactly an invasive species

  • @johnreynolds5407
    @johnreynolds540729 күн бұрын

    Excellent presentation.

  • @_Kyprioth_
    @_Kyprioth_22 күн бұрын

    This is exactly how foreign industries should operate when located in developing nations! Employ the locals, give them a liveable wage (or higher), purchase raw materials from local sources opposed to importing, and provide employees with education and skills allowing all of these aspects to have a trickle-down effect on local communities! This isn’t charity by any means. This is giving an entire community of people the tools to be self-sufficient. Education can become a reality for children and young people where it may not have been before and those young people can then possibly choose to apply those skills at the same company that facilitated their ability to do so. Such a great example of ethical business practices in an area of the world which could otherwise be exploited by other industries and companies.

  • @germany456
    @germany45628 күн бұрын

    Great video, one business can help a lot of people,

  • @johnboswell6426
    @johnboswell642624 күн бұрын

    love the way this company pays the workers well, giving them in hand a better living. This is how it should be.

  • @jrpgnation6375
    @jrpgnation637528 күн бұрын

    Well, that is the first head of a company that I actually respect.

  • @Carmela-bixoxo
    @Carmela-bixoxo29 күн бұрын

    Interesting but what is the environmental impact of the operation and importing foreign fish to these waters

  • @paulcorcoran534

    @paulcorcoran534

    28 күн бұрын

    The released sturgeon are bottom feeders so not hurting the other species native to the water. Looks like the impact it may have is greatly outweighed by the benefits of jobs and industry to the local population.

  • @ggonguet

    @ggonguet

    28 күн бұрын

    @@paulcorcoran534 thats a very big oversight on the impact they have. larger sturgeon are also piscivorous as well and will eat native species. being bottom feeders only means they now compete with other indigenous species that occupy the same habitat within the water column as the sturgeon. Not to mention the many other impacts the sturgeon have on the inorganic factors of the lake which in turn impact the organic.

  • @Cantbearsed447

    @Cantbearsed447

    28 күн бұрын

    ​@@ggonguetlimited by that they are only male. I cant imagine they are like asian carp

  • @alexis1156

    @alexis1156

    28 күн бұрын

    I'm sure that the starving people of Africa give a damn about your virtue signaling about the environment while they can finally buy some food on a regular basis for themselves.

  • @johnallenbailey1103

    @johnallenbailey1103

    28 күн бұрын

    ​@@alexis1156they're only hungry where they're being robbed.

  • @ImmaSayKOOHWIP
    @ImmaSayKOOHWIP25 күн бұрын

    was NOT prepared for the first slice

  • @_eaturveggies01
    @_eaturveggies0127 күн бұрын

    Corporations in USA should support their employees with similar EAPs like the free housing and grocery store (if they can).

  • @yoloswag1077
    @yoloswag107728 күн бұрын

    6:08 she said they produced 60 kilos of fish food a month ??? Did I hear that right , that doesn't sound like it would be enough I guess there was a screw up or something

  • @Henchman1977

    @Henchman1977

    28 күн бұрын

    Probably 60kg a day? Maybe even 60kg an hour looking at how fast it was coming off that belt.

  • @Henchman1977

    @Henchman1977

    28 күн бұрын

    Maybe 60000kg a month?

  • @Tker1970

    @Tker1970

    26 күн бұрын

    Especially since they spend $130K/month for the food. I think some zeros are missing from the 60.

  • @AtaGunZ

    @AtaGunZ

    26 күн бұрын

    I give it to american producers not being able to comprehend metric. Probably meant 60 kilotons or something

  • @ThatBigBlackClock

    @ThatBigBlackClock

    25 күн бұрын

    She clearly says 60 tonnes of feed a month, which is 60,000 kg. 1 tonne = 1000 kg......

  • @flamingcouch-mp6de
    @flamingcouch-mp6de29 күн бұрын

    Wish my job had that good of benefits

  • @user-lj3xq2zb9j
    @user-lj3xq2zb9j24 күн бұрын

    If more companies were like Asepenser, the world would be a better place .

  • @TariqMehmood-1307
    @TariqMehmood-130715 күн бұрын

    Every Business Insider Video Europe: Classic Japan: Unique Other countries: Poor

  • @Mark-mu4pj
    @Mark-mu4pj29 күн бұрын

    Great video

  • @hookedonplatypus
    @hookedonplatypus12 күн бұрын

    I can't help but feel this video is a bit more of a business fluff piece more than usual. I mean, look at these comments. Are we just going to ignore that roe was traveled almost 10,000 kilometers just to create an invasive specie farm in a lake in some other part of the world just so the well-to-do have more eggs? Feels really gross. Good for the workers tho.

  • @jfalk6500
    @jfalk650028 күн бұрын

    good to hear that the company is interested in doing something good for the people there, i hope that the "3 times the minimum wage" is an actually good salary adjusted for the country's prices

  • @ingusbingus8750
    @ingusbingus875024 күн бұрын

    thats awesome! growing the country economy and giving jobs to the locals, while also creating competition in the market!

  • @emaciatedunicorn
    @emaciatedunicorn28 күн бұрын

    couple questions: how have these fish impacted the local ecosystem of this lake? they're not a native species and seem to flourish in these conditions, which should raise concern regarding invasiveness. second; how was this lake operated before this business took over? I see they let the local fisherman catch the male sturgeons, but they seem to take up a lot of real estate. While I'm glad the employees seem to be payed well and the company sources locally, this reads like gentrification to me.

  • @DaaClaptain

    @DaaClaptain

    28 күн бұрын

    Its just a company town really. Its funny how up in arms people are about colonialism in the west. But yet they are celebrating a french woman for building a company town in africa which the french basically still have colonized.

  • @jae1567

    @jae1567

    28 күн бұрын

    Glad I'm not the only one who saw that last bit and went 😬

  • @gabepesco

    @gabepesco

    28 күн бұрын

    ​@DaaClaptain Crucially, they're not paying in company scrip, so it isn't really that similar to the company towns you're thinking of.

  • @Gloszz
    @Gloszz28 күн бұрын

    Someone explain to me the point of using stainless steel bowls for processing but then a mother of pearl spoon? Thats like washing food that was mishandled the whole cycle.

  • @rovacaviar8964

    @rovacaviar8964

    24 күн бұрын

    Dear @Gloszz, In our production process we use stainless steel bowls to avoid oxidation. Mother of pearl bowls would be too fragile for this operation. For tasting caviar, it is recommended to use a mother of pearl spoon, but it can also be enjoyed with a bamboo, wooden, or stainless steel spoon. It's best to avoid using metal, which can oxidize the taste of the caviar. 🌿

  • @blazefreak.
    @blazefreak.7 күн бұрын

    One Question that was not asked was how is the waters quality with the undertaking of a farm of this size on a lake? What are they doing for the enviroment by introducing non native fish?

  • @FutureCommentary1
    @FutureCommentary125 күн бұрын

    The on-site housing, ameneties and meals provided. Wow. Really nice.

  • @wauwau4896
    @wauwau489629 күн бұрын

    3:54 [...]releases the males in the lake,[...] Hmm, what about the native fish species? I don't think it is a good idea...

  • @Biga101011

    @Biga101011

    29 күн бұрын

    True. Also... Why release them to be caught? Why not just cut out the whole step and give them to the fisherman?

  • @prnzhamzah

    @prnzhamzah

    28 күн бұрын

    @@Biga101011 Releasing them gives them the opportunity to grow to their full size

  • @Biga101011

    @Biga101011

    28 күн бұрын

    @@prnzhamzah Ah. That's a good point. I don't have a clue how much a difference in weight it would make, but I hadn't considered that. Thanks.

  • @Psmerling

    @Psmerling

    28 күн бұрын

    They can't reproduce.

  • @tubebrocoli

    @tubebrocoli

    28 күн бұрын

    @@prnzhamzah By eating what.

  • @AbdoTawdy
    @AbdoTawdy29 күн бұрын

    Hoping that be reflected to the local ppl life

  • @Alsry1

    @Alsry1

    29 күн бұрын

    Caviar isnt a lucrative business surprisingly.

  • @ThisWontFly

    @ThisWontFly

    29 күн бұрын

    Well, they do say that the children of the employees can now go to school, when before they couldn't and the local people acquired new skills from the expats that are now progressively returning home. So these are two things mentioned in the documentary that have bettered the lived of at least the people that work there.

  • @fletcher5148
    @fletcher514826 күн бұрын

    the minimum wage in malagasy africa is 0.14 USD per hour on the high end. the amazing "3 times over the minimum wage" claim they made works out to be .42 cents an hour per worker, they said they staff over 300 workers, so they are paying a combined $126 usd per hour for 300 workers. i wouldn't be so quick to rise up and praise what an incredibly job they're doing

  • @Dodo-rb4zf
    @Dodo-rb4zf21 күн бұрын

    French people and Africa... What a loving story

  • @MADmidway
    @MADmidway29 күн бұрын

    Someone with Deep Pockets invested a lot of money to build this. Incredible

  • @icyrisrose2105
    @icyrisrose210529 күн бұрын

    my Fav Channel > i m loving it :>

  • @HeatherG0707
    @HeatherG070728 күн бұрын

    This is absolutely genius all the way around. They can produce year round with the stable water conditions and it's in more natural conditions with them being in a lake. And best of all they are giving back to this community!!!

  • @JamesKooper

    @JamesKooper

    28 күн бұрын

    That's hardly the best point, the best point is that their investors get a considerably higher return on their investment due to the decreased production and labour costs associated with wages in the African region. And for one backhander to Business Insider they've got a feel good story to go along with their brand on how they're 'helping the community' 🤣

  • @gandgpolaroid6406
    @gandgpolaroid640626 күн бұрын

    wow that's amazing , impressive !!

  • @sdds50
    @sdds5028 күн бұрын

    This is the type of company to support. They hire local and invest back into the community

  • @Prince_of_Winterfell

    @Prince_of_Winterfell

    27 күн бұрын

    It would cost them more not to employ locals

  • @buschinpolen
    @buschinpolen29 күн бұрын

    I'm sure it doesn't influence the local eco system in any way.

  • @emaciatedunicorn

    @emaciatedunicorn

    28 күн бұрын

    right? I kinda wish they addressed that...

  • @tubebrocoli

    @tubebrocoli

    28 күн бұрын

    @@emaciatedunicorn "They release the males into the lake for the local fishermen" ah... they release the males of a foreign species into the lake. One that eats a lot. And all that's stopping this from becoming an invasive species is... *checks notes* two nets in each pen. Also the pen leeches fish poop into the lake. Also the pens are intensive (did you see the colour of the water in the pen) and more prone to catching diseases that can then spread through the local fish population. Because they're using a cheap technique that is illegal in most of the global north now. Even the aerial Chinese pens they showed show pens isolated from local waterways. No wonder they can compete with them in Madagascar...

  • @JuliasDu

    @JuliasDu

    28 күн бұрын

    Yeah, they said the farm releases male sturgeons into the local lake. Also, what if in time, the production becomes larger and they have to release more and more male sturgeons.

  • @Raptor200637

    @Raptor200637

    28 күн бұрын

    @@JuliasDu Easy, fish nuggets

  • @knightrider693

    @knightrider693

    28 күн бұрын

    Everything we do has an impact and we have to weigh pro's and cons. This story seems like they do more good so I'm impressed

  • @EcomCarl
    @EcomCarl19 күн бұрын

    not only introduces a luxury market in Madagascar but also demonstrates a sustainable model of local employment and ecological awareness. This venture highlights how luxury industries can drive economic growth and provide substantial community benefits in developing regions.

  • @SwizzleStickMcGee
    @SwizzleStickMcGee29 күн бұрын

    Caviar & foie gras are both insanely overpriced & "okay" Neither is great on its own...and both are tremendously cruel. And I am not one of these PETA people...but maybe we shouldn't be force feeding geese or stealing fish eggs so rich people can pretend they have taste 😂

  • @glarnboudin4462

    @glarnboudin4462

    23 күн бұрын

    My brother in Christ, fish do not give a singular shit about their eggs once they've been laid.

  • @SwizzleStickMcGee

    @SwizzleStickMcGee

    23 күн бұрын

    @@glarnboudin4462 "Most caviar comes from sturgeon, a fish that is typically raised for 10 years or more before it is killed to take its roe. Sturgeon happens to be listed on the International Union for Conservation of Nature's red list of threatened species as the most threatened group of animals."

  • @glarnboudin4462

    @glarnboudin4462

    23 күн бұрын

    @@SwizzleStickMcGee Somebody didn't watch the video, huh? There's been new breakthroughs with caviar farming that have been majorly helpful for boosting sturgeon populations. But yeah, keep on clutching those pearls to somebody who's worked with the damn things.

  • @SwizzleStickMcGee

    @SwizzleStickMcGee

    23 күн бұрын

    @@glarnboudin4462 is it better to allow endangered animals to reproduce? Or is it better to eat their eggs? Think real hard & get back to me. 🤣

  • @jurandfantom
    @jurandfantom29 күн бұрын

    great. Introduce heavy pollution way of growing fish in stationary pool of water (poop goes directly down and sits there in bigger and bigger piles), introduction outside species that might simple run away if something happens (and things happens - wild bird, broken net, boat), and issue with external germs and parasites (unless all fish are grown from controlled source - hopefuly its a case).

  • @jamescanjuggle

    @jamescanjuggle

    28 күн бұрын

    yeah the video gives vibes that this isnt africas achievement, but rather some folks came around and plonked their sturgeon there

  • @reznoire

    @reznoire

    28 күн бұрын

    Please don't tell me you're under the impression sturgeon are an invasive species.

  • @TKAT.

    @TKAT.

    28 күн бұрын

    They literally release the males into the lake for the fishermen...

  • @pazimzadeh

    @pazimzadeh

    26 күн бұрын

    the waters around are too warm for the fish to live. however I agree about the waste, and also poor fish living in a tiny area

  • @postmanlondon
    @postmanlondon24 күн бұрын

    The best thing about this is the benefit to the locals of employment thus improving their life.

  • @jcoynect
    @jcoynect22 күн бұрын

    Outstanding piece. Who would have thought.....?

  • @nerd26373
    @nerd2637329 күн бұрын

    Caviar came from fish guts. The process behind it is fascinating.

  • @prithviraj8776
    @prithviraj877628 күн бұрын

    Oh, look! A tyre manufacturing company (Michelin) which rates posh restaurants presents an award to a French company (Acipenser) by selling salt-cured fish eggs (Caviar) to Europeans, while indirectly destroying habitat and depleting water resources in a poorer country (Madagascar) for huge profits. Bravo! Business as usual.

  • @-AytaL-

    @-AytaL-

    28 күн бұрын

    You need to touch grass

  • @bradthackston5217

    @bradthackston5217

    28 күн бұрын

    @@-AytaL-why nothing they said was wrong it’s European caviar grown in Africa cause they can pay them a dollar a day and make 500% profit anybody with a little bit of common sense can see that.

  • @glarnboudin4462

    @glarnboudin4462

    23 күн бұрын

    Touch grass.

  • @ihniwiad
    @ihniwiad19 күн бұрын

    If possible, I'd really like to see a follow-up of the working farm/village that was shown at the very end, along with some of the local businesses that have popped up/grown/changed as a result of the company's needs.

  • @adamthomas1222
    @adamthomas122222 күн бұрын

    3:36 thanks for that info 👍🏽👍🏽👍🏽

  • @mck5549
    @mck554929 күн бұрын

    Interesting but what is the environmental impact of the operation and importing foreign fish to these waters?

  • @haraldschweitzer2210

    @haraldschweitzer2210

    29 күн бұрын

    Exactly. “Release into the lake for local fishermen to catch”… if that’s really the objective, why not just kill the fish and give it to local markets to sell? Avoid the risk of it becoming an invasive species…

  • @619duke

    @619duke

    29 күн бұрын

    @@haraldschweitzer2210the males will breed with each other?

  • @firething11

    @firething11

    29 күн бұрын

    @@619duke The males still have the opportunity to predate on and outcompete endemic species, and as it says in the video, sturgeons have a long lifespan.

  • @rovacaviar8964

    @rovacaviar8964

    24 күн бұрын

    Dear @mck5549 Thank you for your interesting comment. The Acipenser farm exclusively imported fertilized eggs, ensuring that the entire sturgeon growth process takes place in Madagascar, thus guaranteeing the adaptation of the animal to its environment. Physico-chemical data of the lake is assessed daily to avoid any negative impact on it. Additionally, thousands of fry of local species are regularly restocked in Lake Mantasoa to support regulated fishing and contribute to the lake's ecosystem.

  • @sjl3137
    @sjl313729 күн бұрын

    Should be titled "White European business lady wins over Michelin-Starred Restaurants in Europe (grown from the continental coast of Africa)"

  • @ahmedmahadik

    @ahmedmahadik

    29 күн бұрын

    With cheap labour.

  • @jamescanjuggle

    @jamescanjuggle

    28 күн бұрын

    yep pretty much xD

  • @YouOnlyIiveTwice
    @YouOnlyIiveTwice21 күн бұрын

    One thing that I've always admired about caviar is that they fill the tin up to the brim with no wasted space. That's like the opposite of potato chip bags where 70% of it is just air to rip you off.

  • @history4469
    @history446910 күн бұрын

    The word only i can say is BRAVO👏

  • @DelRae
    @DelRae29 күн бұрын

    This wasn’t a gamble, it was a calculated cost to pay the workers bare bones because that’s better than what they get elsewhere there and profit that portion to the top

  • @punch1t

    @punch1t

    29 күн бұрын

    it was a gamble if you know anything about animals. you cant just take an animal who might thrive in a specific water + temp + habitat and just put it somewhere else where it might thrive and make money from it. 3x minimum wage is more then what most people there make.

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