Why Hip-Hop is Dying

What happened to hip-hop?
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Link to my podcast: open.spotify.com/show/1PwiF7h...
________________________________________________________________________________________________
0:00 - Is Hip-Hop Declining?
2:04 - Labels Got the Power
7:24 - Tupac vs The Industry
09:40 - Rappers Conform
10:19 - Conforming Destroys Art
11:16 - The 20% Rapper
11:51 - Rappers Don't Know their Value
13:44 - Rappers give Away their Power
14:01 - Additional Thoughts

Пікірлер: 5 000

  • @kooldawg
    @kooldawg11 ай бұрын

    I’m glad ppl are realizing this

  • @Call_Me_Rio

    @Call_Me_Rio

    11 ай бұрын

    Yes. We can’t Just have one artist carry the entire genre. This is a group project.

  • @JeromeProductions

    @JeromeProductions

    11 ай бұрын

    @@Call_Me_Rioindeed

  • @averagegoslingenthusiast2033

    @averagegoslingenthusiast2033

    11 ай бұрын

    I’m glad hip hop is dying

  • @kaydenmiller1589

    @kaydenmiller1589

    11 ай бұрын

    @@Call_Me_Rioa failed group project

  • @kooldawg

    @kooldawg

    11 ай бұрын

    @@Call_Me_Rio we need a new wave of rappers like how it was in 2016 but a new era of talented unique rappers that combine many good sounds and sub genres and eras of hip hop and we need music ppl can feel and relate to not this degenerate bs

  • @prestigek1ngs
    @prestigek1ngs11 ай бұрын

    Very few rap artists are actually growing. Mac Miller, Tyler the Creator are great examples of rappers evolving past the rap they started off on, with that being said. Rip Mac

  • @brycevaldez4635

    @brycevaldez4635

    11 ай бұрын

    Imagine if Mac were still here, the music that was waiting for him to be created 🙏🏼

  • @lolthepop324alois8

    @lolthepop324alois8

    11 ай бұрын

    Rip tyler too bro show some respect

  • @Biohazard1walker

    @Biohazard1walker

    11 ай бұрын

    ​@@lolthepop324alois8wtf are you talkin bout?

  • @lolthepop324alois8

    @lolthepop324alois8

    11 ай бұрын

    @@Biohazard1walker the original tyler is dead or kidnapped idk, when he came out as gay I knew it wasn't the real tyler, it has to be against his will, original tyler was homophobic no way in hell the new one is real it's a clone or robot idk plus gays don't really exist they are just a social construct

  • @jul1us787

    @jul1us787

    11 ай бұрын

    @@lolthepop324alois8 ?

  • @bluBlaq33
    @bluBlaq336 ай бұрын

    As a punk/metalhead who grew up in a hip hop family, it’s interesting to see this discussion. Maybe it’ll go the way Rock has it exists and is strong but underground. mainstream doesn’t = good and record sales don’t mean shit when it comes to art. But what Hip Hop use to stand for in it’s early years is very lost, and also sorta like Rock it’s inability to accept new ideas may be it’s downfall.

  • @anthonyfaiell3263

    @anthonyfaiell3263

    4 ай бұрын

    Rock is like that for a reason though... The reason is that rock divides attention between musical prowess and vocals. If we look at popular music over time. We see trends moving AWAY from musical technicality and prowess. Non-musicians can still feel consistent driving rhythms. And non-musicians use words, so they can relate to vocals and verbal messages. People don't need musical prowess at all in their songs. They simply want driving rhythms and vocals they can sing along with. . This is why orchestral music would also be considered "underground" (no words, entirely musical prowess) or even "dead" for most people that don't even know that new orchestral music is still being composed and performed. And why popular music has moved towards simple rhythms, simple melodic lines, and catchy vocal choruses. . All of this leads me to believe hip hop will never die. It's literally just words and rhythm. Unless the music industry just stops releasing hip hop... it's not going to die. It's one of the perfect dumbed down genres for non-musicians to latch onto. Vocal EDM is another big one.

  • @noverzy5105

    @noverzy5105

    4 ай бұрын

    besides corporate consumerism decaying purpose and self preservation as the main point that made legacies these new school posers missed the point about cultural and economical climates discussed using music as a platform, examples like the current culture today promotes materialistic narcissism as a way to feel validated through relevancy but instead ignore individual free will mind as a way to unify communities to learn how to pursue prosperity with merit... its satire in so many levels i see and hear throughout the decades drastically changed in a short period of time it seems like current pop culture hit a brick wall

  • @alexandernilssonmusic
    @alexandernilssonmusic5 ай бұрын

    I think this applies to all pop music, not just hip-hop. I'm not really into hip-hop, but you made your point very well and kept me into the video the whole way through, well done.

  • @riffbw

    @riffbw

    5 ай бұрын

    Yup. Modern Pop Music is very fake and Hip Hop is following that lead. It feels very manufactured to make a quick buck. I love the meme, Beyonce's #1 singe: 6 Writers, A band, And all the accolades. Queens Hit single: 1 writer, Freddie Mercury. Now I won't trash Beyonce, but that formula is dangerous. If a musician is only as good as the team of writers, when their popularity drops off those great writers will start writing for a new hot act. This is also why artists that write their own music and go big can make comebacks. They control the effort and investment in their next album.

  • @mikerivera373

    @mikerivera373

    4 ай бұрын

    @@riffbwit’s not necessarily a death knell though. Like, I’m a country fan (I listen to other genres too though). For an example in that genre, George Strait never wrote his own music. He also put out a new album every year from 1981 all the way to the late 2000s. Every single one of those albums was successful. Reason being: he wasn’t the songwriter, but he had a good taste in which songs to choose, and he called the shots on what the music would sound like. The end result is a distinctive image that worked across decades. And that applies beyond just country. As long as the artist still has control and a vision for what they want to accomplish, it doesn’t matter who’s writing the songs. Of course, it might be different for folk/singer-songwriter artists, and most smaller artists that don’t get heavy label support won’t have other songwriters to call on, but for the bigger acts it’s definitely true

  • @riffbw

    @riffbw

    4 ай бұрын

    @@mikerivera373he also remained true to his roots and the style of music as well as remained popular in the public eye. There was never a reason for writers to pull music away from him. I also think he respected the craft and honored the writers knowing it wasn't his own stuff. It doesn't really change my mind. He just never had the rug pulled out from under him like a lot of modern acts have happen when they don't write for themselves.

  • @Kardinaal29
    @Kardinaal2911 ай бұрын

    I find myself graviting back to artists like Guru, De La Soul, Tribe Called Quest, Outkast, Goodie Mobb, etc for this exact reason. Music from that era had so much more heart and meaning to it.

  • @varga4488

    @varga4488

    11 ай бұрын

    Fr actually saying something with a message

  • @mrsam0496

    @mrsam0496

    11 ай бұрын

    I listen to everything even from South African Amapiano to Finnish Polka but Guru and Tribe are always on any playlist!

  • @jasonmaradiaga3971

    @jasonmaradiaga3971

    11 ай бұрын

    The story telling was phenomenal

  • @johnblaze6269

    @johnblaze6269

    11 ай бұрын

    It has reply value, don’t get me wrong I like the new shit too but I still go back to the same 90-00’s albums I’ve never stopped listening to for over 15 years +. I forget about a lot of these new albums and mixtapes after a year or 2 and most people don’t even go back to em

  • @calik7712

    @calik7712

    11 ай бұрын

    Same here

  • @g44izzy
    @g44izzy11 ай бұрын

    i couldn’t agree more, i believe its only a matter of time until we see artists in the hip hop industry with more longevity and independence. the genre can never truly die out because theres unlimited talent out here

  • @WobiKabobi

    @WobiKabobi

    11 ай бұрын

    Gonna lost its time in the light tho, happens to every genre I’m every generation

  • @DavidLopez-hj9zn

    @DavidLopez-hj9zn

    11 ай бұрын

    @@WobiKabobi people need to understand, every genre has its prime and exit. Rap will always be a genre, however, it won't dominate forever. Every genre is like this, rap whether in the next couple of years or decades, will be any other genre that had its prime and will eventually meet an exit.

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    I totally agree especially on the independence part

  • @keistarice645

    @keistarice645

    11 ай бұрын

    ​@@WobiKabobia😊

  • @Emily-om6mg

    @Emily-om6mg

    11 ай бұрын

    P

  • @perrykeshahwalker5321
    @perrykeshahwalker532110 ай бұрын

    Thats why I love the classics. Rakim, Public Enemy, KRS1 AND BDP. Lets not forget De la soul or Roxanne Shante.

  • @drewboggemes4551
    @drewboggemes45517 ай бұрын

    Brilliant video, man. Hip hop is def a microcosm of what’s happening everywhere in modern culture, from superhero movies to stand-up comedy. Keep opening eyes.

  • @TheBamaPrinceable
    @TheBamaPrinceable11 ай бұрын

    Modern mainstream hip hop (and music in general) is a prime example of what happens when you push fads and novelties WELL beyond their shelf life. Music has never been so stagnant for so long as the present day. If the labels are truly suffering I couldnt be happier. Their short term corporatism is finally starting to do them in.

  • @RapBeacon

    @RapBeacon

    10 ай бұрын

    Bruh fr , Snoop is trying to revive hip hop with signing artists to Death Row and trying to fight corporatism, he making sure that artists get payed what they deserve. He said if corporate dont wanna play ball, he gon make his own spotify

  • @Festivekiller

    @Festivekiller

    9 ай бұрын

    @@RapBeaconyeah naw that’s the fucking 80 joints talking bruh 😂😂😂😂😂😂😂 omggggg he got yo stupid aaaahhh so good

  • @RapBeacon

    @RapBeacon

    9 ай бұрын

    @@Festivekiller What you mean?

  • @Festivekiller

    @Festivekiller

    9 ай бұрын

    @@RapBeacon snoop smokes around 80 joints or blunts every day bro there ain’t no way in hell bro is serious 😭😭😭💪🤣🤣🤣🤣🤣 Hes gonna fool you so hard with them hopes up

  • @RapBeacon

    @RapBeacon

    9 ай бұрын

    @@Festivekiller After all the things he's connected with, I don't see why you think is cap, he knows everybody in the industry and he's known to make his own shit. Bro got the cereal, shoes, clothing, his own record label + a thousand other things

  • @tadknuf7979
    @tadknuf797911 ай бұрын

    I think the saddest part in my opinion is that the whole 2010s wave of SoundCloud rappers could've destroyed the labels power, but instead they ended up perpetuating it because it's what they thought they had to do. these dudes were getting MASSIVE off mixtapes and songs that they released independently, if they had stayed independent the labels would've starved because it was the biggest thing of that time. if the biggest artists in the biggest wave of music don't sign then the labels are gonna suffer. but that's just not how shit panned out.

  • @gamedevyoutube3.030

    @gamedevyoutube3.030

    11 ай бұрын

    Of all the big names, only suicideboys and Yung Lean got independent

  • @LOVE-VIBES-X-PROJECT-CARS

    @LOVE-VIBES-X-PROJECT-CARS

    11 ай бұрын

    ​@@gamedevyoutube3.030Xavier wolf and night Lovell too

  • @d-cype8129

    @d-cype8129

    11 ай бұрын

    Quite a few of them died as well 🤔

  • @MrColdwilliam

    @MrColdwilliam

    11 ай бұрын

    I argue that that was the era when authenticity died. They turned it into a totally image based game that made the formula for grabbing attention - the most important currency of the moment.

  • @giovannidejoie8618

    @giovannidejoie8618

    11 ай бұрын

    @@MrColdwilliamnah that the era when authenticity died is the 2016 (Lil yachty,Lil Pump,Xxx era) at that point it was all about aesthetics….the 2010-2014 era was the most genuine because these guys were dropping free mixtapes that sounded nothing like each other…Tyler , A$ap , Joey Bada$$ , Chance The rapper etc sounded nothing like each other & around 2013 there was the Chicago Drill movement….that was from the street not the labels…now the labels sign these new drill rappers straight off the block because they understand it’s an image/aesthetic that could be sold but at the time of the Chicago drill it wasn’t until chief Keef started blowing up that labels started to take notice….back then chief keef had labels running after him because they were playing catch up when it came to what was hot in the streets…now they take some random drill rapper off the block give him a bunch of chains , cars & expensive clothes then let him go back to the hood…& whatever happens if he gets shot , locked up…or just gets into drama the label will cash out….& they know some random hood rapper that’s taking drugs , hanging with gang members is bound to eventually get in trouble…so they’re creating industry plants because the labels are back in control but hip hop is declining because people are starting to see through these aesthetics the labels created just like in 2010 when hip hop moved from MTV & CD’s to blogs , KZread etc mainstream hip hop was in decline at the time independent mixtapes were extremely popular…now it’s different because everyone listens to music on streaming platforms…& people discover new artists through tik tok or Instagram..so more artists should stay independent & not fold to the labels as soon as you get a nice offer…but that’s easier said then done most independent artists are broke…so the key is to not be in a vulnerable position where the label can sway your opinion with a check…knowing you could get a bigger piece of the pie if you’re just patient…but artists are scared to lose the buzz so they fold & sign as soon as the offer is interesting…artists should focus on how to create a buzz , maintain it & how to monetize your music , how to actually get paid etc create a team to help with the promo etc if more independent artists get a buzz & decide to stay independent…the labels will be in a vulnerable position just like during the 2010-14 blog era

  • @antonio5389
    @antonio53896 ай бұрын

    Shout out to you! Good perspectives. I stopped listening to rap mid 2010s. No substance. I can't even name you a new artist, but I see them pop up. No effort, and I hear people talking like, "it's hot!"

  • @hershey5790
    @hershey579010 ай бұрын

    That was a brilliant explanation of the current state of hip hop. Well done! Your videos are always 🔥🔥🔥🔥👏👏👏👏

  • @leandraK
    @leandraK11 ай бұрын

    As hiphop fans and the general public we also need to hold ourselves accountable for this. How many of us spend all our money on less talented artists while we could be backing real hiphop artists who actually write and rap.

  • @aiyacrystal3353

    @aiyacrystal3353

    11 ай бұрын

    Exactly 💯

  • @falseprophet4927

    @falseprophet4927

    11 ай бұрын

    preach.

  • @terryhall7071

    @terryhall7071

    11 ай бұрын

    I don’t support any of these new artists cause most of them are garbage. They all sound the same & mumble.

  • @itsthemoneyorstop1483

    @itsthemoneyorstop1483

    11 ай бұрын

    100%

  • @NotReallyAya.

    @NotReallyAya.

    11 ай бұрын

    I don’t really think so. I think now hip-hop is beyond the blackgaze. We no longer control the talent. Previous years Black people control the hip-hop talent, we no longer do that. It’s based off of what the majority likes which is white people. And their hiphop opinions suck

  • @CosmicBeing538
    @CosmicBeing53811 ай бұрын

    i don't blame the labels for Ice Spice. I blame US.. the PEOPLE. like Blacky said, people went from hating on the song to loving it. That's our fault. we need to start standing on our views and stop changing them just because something is being forced on us and then we're like "well you know what it's not that bad. I like it now." WE give the labels power when we give in and accept the BS they force feed us.

  • @CosmicBeing538

    @CosmicBeing538

    11 ай бұрын

    @LlamaFace2k exactly. you are doing it right. no matter how much they try to force it on you, keep ignoring it.

  • @b1bbscraz3y

    @b1bbscraz3y

    11 ай бұрын

    I feel like that had a lot to do with her showing up on Kai Cenat stream or whatever, people seeing her in a normal setting and his 200 thousand horny 14 year old fans starting simping over her and liked her stiff ass twerking

  • @Ximenasx

    @Ximenasx

    11 ай бұрын

    We’ve been doing this even when phones and streaming weren’t a thing . The radios repeated song after song after song . A lot was garbage back then as well

  • @GothboiKenzy

    @GothboiKenzy

    11 ай бұрын

    We live in a simp era

  • @scarletsletter4466

    @scarletsletter4466

    11 ай бұрын

    Y’all men made her famous bc she out here bending over, twerking & grabbing her kewchee 😂

  • @brutaljustin1349
    @brutaljustin13499 ай бұрын

    Rap really needs an alternative revolution like what rock had in the 90s when grunge, indie, and punk rewrote the rules of the rock genre. Is like theres been lots of cases where that almost happened throughout the decade but just not quite enough to take over.

  • @edwardkelly3280

    @edwardkelly3280

    9 ай бұрын

    Alternative Rap(my favorite type of rap sub genre)usually doesn’t get much mainstream attention compared to Gang Rap. A Tribe Called Quest is overlooked by NWA. Tyler the Creator is keeping Alternative Rap alive in mainstream.

  • @frank3989

    @frank3989

    4 ай бұрын

    Punk was around before the "90s

  • @giantclaw138

    @giantclaw138

    4 ай бұрын

    ​@@frank3989I was gonna say this too

  • @giantclaw138

    @giantclaw138

    4 ай бұрын

    ​@@edwardkelly3280At least fantano spreads their name lol

  • @brutaljustin1349

    @brutaljustin1349

    4 ай бұрын

    ​@frank3989 yes, but 90s bands like Green Day, Blink-182, and The Offspring really brought (pop) punk to the mainstream

  • @Dtales
    @Dtales7 ай бұрын

    I feel like a lot of what you say is absolutely correct and accurate. The one thing that hangs me up a little bit is you saying that this is a new phenomenon. The labels have always had the control

  • @serenitykinda
    @serenitykinda11 ай бұрын

    I remember somebody saying something that summarized it pretty well. Nowadays, rap is no longer a sport, it’s a business. Remember when there seemed like a genuine race for the claim of the best rapper? How many rappers do you hear combating each other for lyrical ability? Literally zero, cause no one cares anymore. It’s not about the passion, the sport, the hard work, the title, it’s about money cars and hoes. People nowadays (especially mfs on tiktok good lord) don’t become rappers to leave a legacy, they become rappers to just get money and women lmao.

  • @ghostpro1293

    @ghostpro1293

    11 ай бұрын

    I mean since the world revolves around money I don't blame people for wanting to earn a buck. Not saying it's right or wrong but we all have to eat and all have things we want to experience before we pass.

  • @OldMushroom

    @OldMushroom

    11 ай бұрын

    Stfu money always been #1 😂

  • @serenitykinda

    @serenitykinda

    11 ай бұрын

    @@ghostpro1293 oh don’t get me wrong my nigga I’d do the same lmao but I’m just callin it how it is. There’s like deadass NO competition or sport or passion.

  • @natejohnson3401

    @natejohnson3401

    11 ай бұрын

    Battle rap still goin strong tho, and I’d argue it’s more the audience than the rappers. I can name too many underrated rappers rn with actual substance & passion in their music, but don’t get recognized because people would rather hear yeat mumble over a cool beat.

  • @DenofLeos

    @DenofLeos

    11 ай бұрын

    Hip hop has had it rounds to every coast to shine, since the 80s. This era is the worse of all and it’s done. The record labels new way to make money kill them or lock them up, the old slavery ways

  • @pigmasters3263
    @pigmasters326311 ай бұрын

    The popularity of the genre isn’t declining at all, but hip hop in the 2020s has been disappointing so far IMO. The best way I can put it is that I think hip hop needs a lot of young artists to step up big time, and not with their sales, but with the actual quality of the music. I can name at least 6 individual years in hip hop where we got more albums I view as “classic”, or “great” than we’ve gotten in the entirety of the 2020s decade so far(and for those of you who don’t realize how big a deal that is, keep in mind we are 3 and a half years into the decade already). That is a serious problem, yet you’d be called an old-head for pointing it out. There are obviously still a bunch of artists making great music in current hip hop, but we are in a much worse position with the genre than we have been for a very long time.

  • @Us3r739

    @Us3r739

    11 ай бұрын

    I find myself listening to 2010s songs all the time now. I liked 2021s music but these past 2 years have SUCKED. People really like Ice Spice twerking her fat ass and call that the number 1 song. And like a zest fest wear a dress and sing a lame ass song and call that number 1.

  • @calidawg510

    @calidawg510

    11 ай бұрын

    It’s not declining? Or are other genres catching up? I see country music growing in the charts past 2 years. Morgan wallen selling out shows like crazy even in California

  • @lostinthehills1482

    @lostinthehills1482

    11 ай бұрын

    Correct, hip-hop has been disappointing this decade so far. 2015-2018 was the high point, we are on the down trend now.

  • @nrthnlytes6883

    @nrthnlytes6883

    11 ай бұрын

    pop smoke has the only classic album of this decade so far

  • @BeatsBySelim26

    @BeatsBySelim26

    11 ай бұрын

    I think the 20's are gonna be a great decade for hip hop. More mainstream artists are expirimenting with their music (Travis scott with Utopia, Lil Yachty with Lets start here) This video shows that more people are coming to their senses with how boring hip hop's been recently and artists are going to need to expirement more and spice up their music which is a good thing.

  • @bhumibolrushing7830
    @bhumibolrushing78305 ай бұрын

    I haven't watched this channel in a long time and man blackys voice has changed a lot

  • @alexabeyta3808
    @alexabeyta38087 ай бұрын

    Good analysis. Alot of us know there is a downhill pattern happening but you were able to organzie it and put it into words exactly whats goin on

  • @jerviasjohnson700
    @jerviasjohnson70011 ай бұрын

    “Of course I’m trying, to revive a sport that’s dying” - J. Cole

  • @nimbus68
    @nimbus6811 ай бұрын

    I feel like Hip Hop isn’t that diverse anymore, it’s been usually the same for a while. There is some unique artists here and there, but that’s rare to come by nowadays.

  • @YoGirlfriendLookLikeMyMom

    @YoGirlfriendLookLikeMyMom

    11 ай бұрын

    Mainstream really isn't diverse anymore and underground is following right behind them or the artists are constantly In drama or getting knocked off

  • @ceelothatmane9421

    @ceelothatmane9421

    11 ай бұрын

    @@YoGirlfriendLookLikeMyMomdrama is the only thing that gets an artist recognition nowadays. That’s why every artists has a scandal about them nowadays. You all make scandalous people famous around controversy then wonder why they’re bad people when their corruption goes public.

  • @tvbuu

    @tvbuu

    11 ай бұрын

    The rare energy or creativity isn't looked at anymore because this new era got ADHD and want that fast food music.

  • @GuessWhatHappened1

    @GuessWhatHappened1

    11 ай бұрын

    Hip hop is diverse even more then ever. Trap is just the flavor of the decade

  • @kalebbrink7510

    @kalebbrink7510

    11 ай бұрын

    Unique doesn’t always mean good, obviously we don’t want everyone sounding the same. But you can be as unique as you want if it’s ass it’s ass

  • @epiclivestreamrepost
    @epiclivestreamrepost10 ай бұрын

    U nailed this bro, thank you 🙏🏾💯

  • @snake5621
    @snake562110 ай бұрын

    This why I love watching you fr

  • @drwho9319
    @drwho931911 ай бұрын

    I remember hip hop in 2016, soooo many fire artist were dropping so many good songs. Times have changed so fast

  • @jayem1792

    @jayem1792

    11 ай бұрын

    That's when trash mumble rap was born 😂😂 that's was a horrible time

  • @IsDatJaysito

    @IsDatJaysito

    11 ай бұрын

    @@jayem1792🤓

  • @Us3r739

    @Us3r739

    11 ай бұрын

    @@jayem1792DJ Snake, Rihanna, Justin Bieber, Chainsmokers, Halsey, 21 Pilots. Some bagerz that year. 2023? Karma 🤡 Fukumean🤡Cruel summer 🤡 Last night🤡 yea sure buddy

  • @johnwerner69

    @johnwerner69

    11 ай бұрын

    You're just looking back at it with rose colored glasses

  • @Us3r739

    @Us3r739

    11 ай бұрын

    @@jayem1792oh my god, flowers? 🤡 that shit puts me to sleep

  • @jbryanmusic
    @jbryanmusic11 ай бұрын

    Man I’m so glad people are realizing this. As an artist I will always stay true to myself and not conform to the industry.

  • @Darthimpakk
    @Darthimpakk10 ай бұрын

    Young brother, you are wise beyond your years. Love the video.

  • @creamone
    @creamone10 ай бұрын

    Damn fam you made good points, I'm 55 years of age, and I've seen and heard the evolution of Hip Hop music. This day and age for the past 2 0r 3 years Hip Hop is dead to me. These new artists don't grab me because of the very things you said in this video. I still love Hip Hop, but I only listen to artists in the 80's, 90's, early 2000's, early 2010's. To tell you the truth this water down no substance music is happening in almost every genre today.

  • @dannyvw6247
    @dannyvw624711 ай бұрын

    Hip Hop isn’t dead, it’s underground, it’s always been for the streets by the streets. It will never survive or thrive in big companies, it wasn’t created to express company values , but individualism

  • @RedBenji-cq7lm

    @RedBenji-cq7lm

    11 ай бұрын

    Underground is dead to .. what artists should I check out from the underground ?

  • @585grizzley

    @585grizzley

    11 ай бұрын

    @@RedBenji-cq7lmUnderground isn’t dead. Check out Griselda, Bay Area scene, Detroit scene, & Opium (if you are a young head).

  • @RedBenji-cq7lm

    @RedBenji-cq7lm

    11 ай бұрын

    @@585grizzley I'm hip to Detroit and the bay I'll check the others out tho

  • @Liquorice_Monster

    @Liquorice_Monster

    11 ай бұрын

    @@585grizzley Griselda and Bay Area for sure, but skip Detroit scene, that shit is absolute fucking garbage.

  • @585grizzley

    @585grizzley

    11 ай бұрын

    @@Liquorice_Monster I love old classic Detroit music. Dough boyz Cashout type shit. but the new wave of Detroit definitely is mid depending on who you listen to.

  • @maliqjordan
    @maliqjordan11 ай бұрын

    Blacky you’re missing something.. since these labels are so focused on turning a profit, the art of music itself has suffered. People are sick of the same choppy flows, trap beats, etc. they need to be pushing real artists that make GOOD music. Not saying that the top artists out now aren’t capable of making great music.. I’m saying that they are being made to feel as though they need to make a certain type of music to turn a profit. I think the solution to the problem would be signing/pushing artist out of the comfort zone. I digress..

  • @keenanscott1831

    @keenanscott1831

    11 ай бұрын

    Unfortunately he failed to mention tiktok music overall has been on a decline which is why the top 3 on the hot 100 are country songs

  • @sentientplant9658

    @sentientplant9658

    11 ай бұрын

    a rapper that I really like, Watsky (started off doing spoken word poetry, then got into making music with his friends, who are musicians and producers), collaborated with T-Pain on his recent album and the song is so good. It's called "What's The Move?" I'm glad they collabed because Watsky's songs all sound very different, and T-Pain is known to experiment with music. Watsky definitely exists outside the industry (stays underground, only plays at venues he has a special connection to, etc) but he is someone those in the industry should strive to be on the musical creativity front. Watsky is no TikTok audio 😂

  • @jaycesmith7899

    @jaycesmith7899

    11 ай бұрын

    ​@@keenanscott1831The country music songs you are speaking of are genuine, authentic and are appealing to ALL grown folks who are tired of all the "woke" nonsense. They're there because record companies are pushing female rappers who are thot hoppers which don't appeal to men which won't support it. The male rappers that are pushed only talk about the same thing over and over again. There's no diversity in hip hop anymore. I remember when you could hear De La Soul, Hammer, NWA and Young M.C. on the same radio playlist or party. Now it's just mumble nonsense about drug culture, guns and 304's on every song!

  • @HashbrownGokusan

    @HashbrownGokusan

    11 ай бұрын

    Faxxx

  • @jonathanmcfadden3293

    @jonathanmcfadden3293

    11 ай бұрын

    They saw the old heads is hatin some of it is good but most of it is trash

  • @RikanBeastly
    @RikanBeastly10 ай бұрын

    You gave me the biggest wake up call and all i can say is thank you

  • @ETHRELITE
    @ETHRELITE7 ай бұрын

    Very good video. Lots of good points that I hope people take away from this, and this goes beyond just Hip-Hop, music and music listeners in general.

  • @Brendan0428
    @Brendan042811 ай бұрын

    The most fun and best era was the SoundCloud era. New rappers, new sound, new wave. After that hip-hop has been boring and stale. i miss xxx and juice wrld man...

  • @КГБКолДжорджКостанца

    @КГБКолДжорджКостанца

    11 ай бұрын

    Kinda agree, I still feel its prevalent but rap is the same stale and boring, the last good era to me was for the OGs like Chief Keef, that's it, soulja boy too for a while

  • @katness4224

    @katness4224

    11 ай бұрын

    I feel like that was the start of the decline was the sound rappers lol but I’m 31, I just don’t like that Travis Scott lil uzi type of music…

  • @yuyuretro

    @yuyuretro

    11 ай бұрын

    we just getting older bro mfs were saying the same thing during the soundcloud era

  • @jayem1792

    @jayem1792

    11 ай бұрын

    Nah back in 09 ppl underground were making it main stream like big Sean wiz tde Mac french Montana jcole drake, yes these was the shit I be bumping in highschool

  • @КГБКолДжорджКостанца

    @КГБКолДжорджКостанца

    11 ай бұрын

    @@jayem1792 the good old days

  • @SuperTimtation
    @SuperTimtation11 ай бұрын

    Damn, Brother. Alot of people don't even know that your channel is like the ONLY place to get based, level headed, sensible, unbiased and SANE takes on hip hop stories. If you are a reasonable person that is a hip hop fan, your channel is golden.

  • @RapBeacon

    @RapBeacon

    10 ай бұрын

    Bro is the goat fr

  • @TheVFXbyArt

    @TheVFXbyArt

    5 ай бұрын

    What does “based” mean?

  • @rerytemusic3231
    @rerytemusic323110 ай бұрын

    This is a great analysis, I wonder how the next transition in music will go

  • @seanthornton726
    @seanthornton72611 ай бұрын

    This is something old heads been saying for a minute, but they were quickly dismissed and called irrelevant, out of touch. Yet it was old heads that came out in mass to celebrate Hip Hops 50th birthday. The difference between today and yesterday, each era stood on the shoulders of the previous era. Unlike today most Rhyme Sayers don't know, or care about this thing called Hip Hop.

  • @CocoGoddess014

    @CocoGoddess014

    11 ай бұрын

    🎯🎯🎯

  • @MeMarcusTheCreator

    @MeMarcusTheCreator

    11 ай бұрын

    Two things can be true at once

  • @chelsea9641

    @chelsea9641

    11 ай бұрын

    @@anonym0us49even movies are declining

  • @napoleonsreign

    @napoleonsreign

    11 ай бұрын

    Going to see older rappers perform old hits make your opinions relevant & in touch with the current rap landscape? Old heads have no power in the current hip hop market so all the complaining is useless and annoying. Y'all don't even support the new music that veteran rappers make. Nas, Eminem and Jay are pretty much the only veteran rappers that can still sell records.

  • @richarmolico6606
    @richarmolico660611 ай бұрын

    SAME WAS SAID IN 2007-2010 nothing new, hip will never die. hip hop is more than just music, dont forget guys.

  • @ceelothatmane9421

    @ceelothatmane9421

    11 ай бұрын

    Hip hop is dying. And hopefully it’s dead sooner.

  • @tvbuu

    @tvbuu

    11 ай бұрын

    Main stream hip-hop is dead asf. The real shit is there just underground

  • @marvinhoward2698

    @marvinhoward2698

    11 ай бұрын

    The reason it was said during that time and why it’s said now are not the same reasons. With that being said, what saved hip hop in 2007-2010 was correcting what was causing it to die. So unless it is corrected yet again it will be just as unhealthy as having a junk food only diet

  • @og_mante5138

    @og_mante5138

    11 ай бұрын

    @@ceelothatmane9421 Hip hop just celebrated its 50th birthday and is still currently the #1 genre. It’ll be fine.

  • @IMPRESSIONISTS91

    @IMPRESSIONISTS91

    11 ай бұрын

    ​@og_mante5138 in your opinion lmao they just signing anyone

  • @petebass4959
    @petebass495910 ай бұрын

    I think the people are starting to realize how stupid the culture is around a lot of the modern hip hop aswell. It has no morals or values what so ever and the lyrics are mostly just cringey nonsense (not all hip hop but a lot out there)

  • @woemyrom996

    @woemyrom996

    9 ай бұрын

    Jews did this

  • @Kreamycheese
    @Kreamycheese7 ай бұрын

    Very well put. Great vid man!

  • @calisthetics
    @calisthetics11 ай бұрын

    The problem is that actual talented rappers dont get enough attention. It's all about image rather than quality of work. There is plenty of high quality rap projects getting released, its sad that they wont get much recognition.

  • @TraPortal007

    @TraPortal007

    11 ай бұрын

    Make a channel bout them

  • @calisthetics

    @calisthetics

    11 ай бұрын

    @@TraPortal007 I actually thought about doing that tbh

  • @TraPortal007

    @TraPortal007

    11 ай бұрын

    @@calisthetics I’m bout start vlogging too soon

  • @summertime_magic

    @summertime_magic

    11 ай бұрын

    LET'S GOOOOO!!!!

  • @vice2versa

    @vice2versa

    11 ай бұрын

    Only travis scott is

  • @flaresashes
    @flaresashes11 ай бұрын

    You know it's crazy because my dad and I recently talked about this a few days ago. I'm just hoping that artists can really take back the power and make music we can all love and feel the spirit in.

  • @yahyeahmed799

    @yahyeahmed799

    11 ай бұрын

    cool dad

  • @lacowart
    @lacowart5 ай бұрын

    My prayers are finally working.

  • @theofficialmascot
    @theofficialmascot7 ай бұрын

    Great commentary bro. Immaculate discernment. Keep it comin.

  • @nellym46664
    @nellym4666411 ай бұрын

    I'm reminded of a Kendrick line that's still relevant today - "Critics want to mention that they miss when hip-hop was rappin' MF, if you did, then Killer Mike'd be platinum"

  • @willhustle25
    @willhustle2511 ай бұрын

    Excellent video. I've been listening to hip-hop since '94 ("old head"). I remember when hip-hop was on a roll during the 90s & early 2000s. I had a problem with hip-hop when it went from reality rap to bling-bling/MTV heavily commercialized in the early-mid 00's where the music was slowly becoming disposable & easily recycleable. By 2006 and beyond hip-hop was getting worse with each year and I think the labels were mostly responsible for pushing the trash we got back then. Now fast forward 2023, the lack of quality artists & albums in the mainstream are few & far in-between because a lot of the artists are pushing hoe rap, killing opps, or making it cool to be a drug addict. This is what's being pushed in the forefront of mainstream rap. Then half of the new generation can't rap ir or they sound like another artist. Everybody don't belong in the rap game.

  • @draco_1876

    @draco_1876

    11 ай бұрын

    Rap is for you now. It doesn’t mean it’s dying

  • @AbrahamPalmer-wj5cb

    @AbrahamPalmer-wj5cb

    11 ай бұрын

    Exactly hip hop is completely dead at this point both rappers and fans killed the genre as a whole

  • @Ratgodx

    @Ratgodx

    10 ай бұрын

    It’s always been about the money. Tupac signed to a label too. The difference is, now if you refuse to conform, you’re easily replaced. The markets saturated and controlled now.

  • @EazyEv1.0

    @EazyEv1.0

    8 ай бұрын

    Big facts 💯💯💯maybe one day, it will change

  • @tioluwaoladimeji5712

    @tioluwaoladimeji5712

    7 ай бұрын

    I agree with everything you said, but the OGs we had then are kinda the ones who started it, you look at guys like pac, snoop and lil kim how they all paved the way for violence, drugs or sexuality to be cool, now you have artists who have looked up to them all their life and it's reaping reward

  • @warrenlewis3977
    @warrenlewis397710 ай бұрын

    This young brother has a beautiful insight on the music industry.

  • @GRIFFYJAMS
    @GRIFFYJAMS5 ай бұрын

    Truly, this applies some music in general right now. This was so eloquent. Thanks for making this video.

  • @TrapLoreRoss
    @TrapLoreRoss11 ай бұрын

    Somebody call Dr Dre so we can revive the rap game 👨‍⚕️🏥

  • @feandal5274

    @feandal5274

    11 ай бұрын

    ​@daveknight336 source: i made it the fuck up

  • @dragz

    @dragz

    11 ай бұрын

    @daveknight336 nah u just took an L

  • @Ishbikes

    @Ishbikes

    11 ай бұрын

    You’re giving Dre too much credit. Scott Storch made those beats

  • @joebrat6809

    @joebrat6809

    11 ай бұрын

    @@Ishbikes finally someone who gets it. Storch, and Mike Elizondo was the people behind Dres success. Dr Dre is probably the most overrated guy in hip hop history - he leaves most of his artists to collect dust on the shelf. Though he has given us a megastar each decade (Snoop Dogg 90s, Eminem 2000s and Kendrick 2010s).

  • @RedStarGuyComrade

    @RedStarGuyComrade

    11 ай бұрын

    ​@daveknight336what is blud babbling about 💀

  • @brandonbuckinghamindia
    @brandonbuckinghamindia11 ай бұрын

    It took 50 years for rock to be dethroned, 1954-2004. Hip hop recently had its 50th anniversary.

  • @angelblue52

    @angelblue52

    10 ай бұрын

    do you think a different genre is going to take over and if so which one?

  • @brutaljustin1349

    @brutaljustin1349

    9 ай бұрын

    ​@@angelblue52by the looks of it, Latin music

  • @brandonbuckinghamindia

    @brandonbuckinghamindia

    8 ай бұрын

    @@angelblue52 probably a variety of Edm

  • @steveballmersbaldspot2.095

    @steveballmersbaldspot2.095

    6 ай бұрын

    Country is also having a resurgence.

  • @mrconfusion87

    @mrconfusion87

    6 ай бұрын

    Hip Hop tends to track behind Rock by about 15-20 years in terms of popularity trajectory...

  • @facepalmf1510
    @facepalmf15105 ай бұрын

    Brilliant yound man, thanks for your work

  • @clairedietz9425
    @clairedietz942510 ай бұрын

    Thank you for this video. I was at the gym today and they played new hip hop songs and i was literally like this meme where the guy sits in the car and compares old to new hip hop lol

  • @jjmcg9184
    @jjmcg918411 ай бұрын

    50 years of hip hop & this is where we are. Like i keep saying, its gonna go the same way as disco, funk, heavy metal, bluegrass, etc. if it keeps going on like this.

  • @Jewel_Screaming_Chango8387

    @Jewel_Screaming_Chango8387

    10 ай бұрын

    The next genre will be Ai created something new

  • @neo1053

    @neo1053

    10 ай бұрын

    It needs to

  • @ka9202
    @ka920211 ай бұрын

    Back 20-30 years ago the people had to go find the music. It wasn't served up to us on a silver platter like it is now through the internet. That created a more intimate involvement with the artists we were listening to. BUT! it has opened up the field for everyone who wants to be in the game to get in the game and go direct to consumer. So that's a plus.

  • @theblueprint2001

    @theblueprint2001

    11 ай бұрын

    All true. Too bad artists make less money off music itself they gotta tour and shit to make money. Meanwhile dudes like Dre, Jay, Diddy are billionaires now cus of the shit they did back then and how they built themselves up and didnt rely on Spotify

  • @GeometricPidgeon

    @GeometricPidgeon

    7 ай бұрын

    BS, in the 2000s hiphop was a lot less meaningful than their 90s counterpart.

  • @GeometricPidgeon

    @GeometricPidgeon

    7 ай бұрын

    @@theblueprint2001 no one relies on spotify, only a few people get a decent pay out of that. you already have to be big to make money off spotify that actually means something.

  • @teobuzzo779

    @teobuzzo779

    5 ай бұрын

    @@GeometricPidgeon and it's been 20 years that people have been saying hip hop is dead here and there , but it's not dead, plenty of underground acts that are great

  • @teewrx420

    @teewrx420

    5 ай бұрын

    Couldn't you make the argument that tv and radio served up ONLY what they wanted us to hear? The only way anyone knew what a "popular song" was in the 90s was from FM radio, BET, VH1, MTV and napster to an extent. If anything we have the tools now to find the independent artists who are trying to do it all by forging their own path

  • @oldmanbanjo
    @oldmanbanjo5 ай бұрын

    As a guy that mostly listens to heavy metal, this is exactly what happened to metal in the early 90s. Eventually it will cycle back around as the suits find they make less cash off throwing new artists to the wolves each year.

  • @alexv1190

    @alexv1190

    5 ай бұрын

    Yeah very similar. Nirvana knocked heavy metal out overnight bringing punk mainstream and then evolved some more and got heavier for a while and that eventually faded out. Then the old rap style got knocked out by Lil Wayne style and devolved past that to what it is now and is fading away because everything has been done at this point. They're out of ideas and just mumble about drugs and shit. Just like every genre after their prime they will stay good in the underground from here on out but mainstream is going to evolve and probably older genres/styles will have to make some comebacks. That's all that's left now for the new generations.

  • @Lib81
    @Lib814 ай бұрын

    This video is spot on btw, real talk

  • @hirokomlm131
    @hirokomlm13111 ай бұрын

    The problem is that rap was never supposed to be a standalone genre, it's a parasite genre. The golden age rappers didn't grow up listening to rap, they grew up listening to jazz, funk, rock, r&b and disco. They took samples and loops from music made by top musicians and they rapped on top of them. Today, these new rappers actually have the hubris to try and make their own beats while knowing absolutely nothing about music, and then rapping on top of those dead beats while having no lyrical gift as a rapper. It's pure concentrated trash.

  • @joshuaB.Nicholas

    @joshuaB.Nicholas

    7 ай бұрын

    Facts

  • @iamcase1245

    @iamcase1245

    6 ай бұрын

    FACTS. OMFG FACTS.

  • @mrconfusion87

    @mrconfusion87

    6 ай бұрын

    Facts Bro! 💪🍻😎

  • @brendancane3227

    @brendancane3227

    4 ай бұрын

    Couldn't have been said better.

  • @dickbehringer7064

    @dickbehringer7064

    4 ай бұрын

    You do know most rappers don’t make their own beats right

  • @MusicJunkiePlus
    @MusicJunkiePlus11 ай бұрын

    This is a trend I’ve been noticing too over the last 8 months or so. Hip-Hop doesn’t have that hold on people anymore and have moved on. Not 100%, but are supporting less and less. I’ve been a Billboard chart follower since the late 80’s, and we’re almost back to 1987 standards in terms of chart positions. And for the detractors, the charts DO matter. It tells us what the people are actually listening to combining radio play, physical sales, digital sales, streaming and KZread. Hip-Hop and English speaking Pop are losing BIG TIME this year. Country, Regional Mexican music and K-Pop are on the rise in the U.S…. What does that mean? If I see it, the record companies see it and will re-prioritize which artists to sign and/or invest in. This CAN be a good thing though. By dropping a lot of the mediocre to awful signees out there, we should get better new artists and music in the next few years. Is Hip-Hop really dying? Yes… but it’s not too late for it to be brought back to life 😁✌️

  • @andreicossack5679

    @andreicossack5679

    11 ай бұрын

    Just 8 months ?😂😂😂

  • @Us3r739

    @Us3r739

    11 ай бұрын

    2022 was extremely forgettable. Although I like metro boomin’s album. They weren’t femboy songs like Harry styles or bts. Gotta respect that. Wasn’t much mumbling either

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    And think about this not one hip hop album has been number one on billboard for this entire year until uzi dropped his album and it sounded more like a rock album than a rap album which speaks volumes. Also artists old projects like drakes take care album are being put back on billboard because people miss how rap use to be

  • @stwish3910

    @stwish3910

    11 ай бұрын

    ​@@Us3r739tf is a femboy song

  • @Yo_Jon

    @Yo_Jon

    11 ай бұрын

    These days the charts are manipulated by the industry to plug artist into your local radio, club and media outlets all with a phone call. It’s an underground network of gate keepers

  • @musicnetwork2834
    @musicnetwork28348 ай бұрын

    Great informed commentary, ty much, please keep it coming. I'm curious where you get that figure 90% of A&R placement is coming through RiAA label consortiums? - 355

  • @tayonius
    @tayonius10 ай бұрын

    Nas been said hip hop is dead…

  • @Gemmalemonade
    @Gemmalemonade11 ай бұрын

    I love when there's a story through a whole album. Listening to Mr. Morale felt like watching an A24 Movie. The themes and words building on each other with each song was so powerful and beautiful ✨

  • @PesterFester1966

    @PesterFester1966

    11 ай бұрын

    It's not that deep just stop.

  • @BIIIIIGMAN

    @BIIIIIGMAN

    11 ай бұрын

    That album was horrible!

  • @WeizeBaby

    @WeizeBaby

    11 ай бұрын

    ​@@PesterFester1966it was to me

  • @PesterFester1966

    @PesterFester1966

    11 ай бұрын

    ​@@WeizeBabyPretty sad and you should listen to more outside of Hip-Hop.

  • @WeizeBaby

    @WeizeBaby

    11 ай бұрын

    @@PesterFester1966 And that's you assuming!

  • @MM-gp9mb
    @MM-gp9mb11 ай бұрын

    I think hiphop hit such a high peak from 2016-2019 with the whole SoundCloud era its kinda hard now for artists to do something bigger than that. Its hard to outdo something that was so popular. Artists are in a creatuve rut right now and dont know what direction to take the music. So yes hiphop is dying but i think this is something thats actually needed and will have a very positive effect in the longrun. This hiphop death will cause 1 of two things. Either a new revolutionary artist will rise and change the sound of hiphop into something new or a new genre will rise. Either way its a win win cuz we will get something new and fresh out of this.

  • @heavymetalenthusiast9

    @heavymetalenthusiast9

    11 ай бұрын

    Agree

  • @saintkevinofficial

    @saintkevinofficial

    11 ай бұрын

    Sound take. You may be right but there's also the third possibility...that nothing will happen and things get worse. Now that's scary AF.

  • @anon2427

    @anon2427

    11 ай бұрын

    @@saintkevinofficialculturally and societally, this would be the best outcome

  • @saintkevinofficial

    @saintkevinofficial

    11 ай бұрын

    @@anon2427 that nothing happens??

  • @galaxywolfplays863

    @galaxywolfplays863

    11 ай бұрын

    Tbh it could be argued that SoundCloud era was the start of the down fall of hip hop

  • @St.Chriztopher
    @St.Chriztopher2 ай бұрын

    This is very well articulated...

  • @juliancruz422
    @juliancruz4227 ай бұрын

    Speaky spitting facts today

  • @pancho3381
    @pancho338111 ай бұрын

    This new generation of Hip-Hop has its pros and cons it's just the certain ones in the light that throw a shadow of the ones with true talent or with an actual love or feeling in their music.

  • @КГБКолДжорджКостанца

    @КГБКолДжорджКостанца

    11 ай бұрын

    I guess it depends on lyricism, but hip hop music today almost sounds the same, there never is a much different one, some do it just to get clout or views The box by Roddy Rich, that's not generic as much as trap that overuses autotune, 808, that song is perfect for its differences

  • @Us3r739

    @Us3r739

    11 ай бұрын

    2023 “I like yo bitch a thot yuh yuh yuh” 2013: actual lyrics and catchy beat

  • @G-TV_TheOneManArmy

    @G-TV_TheOneManArmy

    11 ай бұрын

    ​@@Us3r739 no new friends no new friends no no new still down with my day ones 😂

  • @b1bbscraz3y

    @b1bbscraz3y

    11 ай бұрын

    @@G-TV_TheOneManArmy fr

  • @tusharplug
    @tusharplug11 ай бұрын

    It's sad to know, rap isn't about rapping anymore

  • @hornydolphin7953

    @hornydolphin7953

    10 ай бұрын

    I have Bitches and Money! -Average Rappers

  • @williamsshakesaspear4714
    @williamsshakesaspear47149 ай бұрын

    Great review

  • @corrupt_Lurker
    @corrupt_Lurker8 ай бұрын

    This is a wonderful video

  • @Absolewtly
    @Absolewtly11 ай бұрын

    Community needs you bro, you speak truth. We live in a society where they want us to fear speaking out, or going against the grain. Thank you bro some of us don’t have the platform to say these things so it means a lot to hear you address these things time and time again, you don’t cherry pick topics or move the goalpost depending on the situations and that’s real AF. Keep it up Blacky, you’re killing it.

  • @OrangeJungle

    @OrangeJungle

    11 ай бұрын

    Chill out kid

  • @Absolewtly

    @Absolewtly

    11 ай бұрын

    @@OrangeJungle it’s okay fam your frontal lobe will develop in time. Not everyone can have a big boy thoughts. Edit: Oh and I peeped your content GL being the next Cole Bennett 😂

  • @OrangeJungle

    @OrangeJungle

    11 ай бұрын

    @@Absolewtly big boy thoughts is crazy 😂

  • @Absolewtly

    @Absolewtly

    11 ай бұрын

    It’s all love gang ❤🫶🏼 it takes someone special to put positivity back into their community versus sweating behind a keyboard being a hater in the comments. Oh well, nature of the beast. I wish all of you big ups, and nothing but prosperity. 😂🤷🏻‍♂️

  • @OrangeJungle

    @OrangeJungle

    11 ай бұрын

    @@Absolewtly yu the one hatin

  • @tvbuu
    @tvbuu11 ай бұрын

    I'm sure I can speak for everyone when I say that even before I watch this video that we all know why its dying. Social media + greedy corporations + payola etc killed creativity. Being a kid in the 90s and maybe a few of the younger ones born in the early 2000s might remember the last era of the creative music being publicly put out on radio , tv etc. There's so many artists constantly flooding the social networks and everyones only doing it to be famous now or go viral. Also to what you said at the end about albums. 100% correct, this new era don't care anymore to sit down and listen to an album maybe skim through and find a few (beat wise) that stand out and ignore the rest. As a person that makes music and has seen the ups and downs of music and being someone that used to want to be in the mainstream it was a mood killer but now like you said, you have to stay true to who you are.

  • @DJ-qi9hk

    @DJ-qi9hk

    11 ай бұрын

    Right. There aren't many artists in hip-hop today. Most of them are influencers who can rap. Worse, some of them are too good to be wasting their time making trends when they could be building legacies.

  • @luuzeang4384

    @luuzeang4384

    11 ай бұрын

    THANK YOU!!!! SOMEONE FINALLY SAID IT!!!!!

  • @nameisamine

    @nameisamine

    11 ай бұрын

    Other genres are putting up more consistent numbers this year, that’s it. Morgan Wallen single-handedly kept a lot of rappers from getting a number 1 this year. They can’t compete with his numbers.

  • @FunkSwaggMusiK

    @FunkSwaggMusiK

    11 ай бұрын

    Born in 92. I remember pre Social Media world. I yearn for those days.

  • @b1bbscraz3y

    @b1bbscraz3y

    11 ай бұрын

    listen to Lil Gotit from ysl

  • @oldgamer3343
    @oldgamer33435 ай бұрын

    Great piece man. This applies to all artist by the way.

  • @captjohnson5452
    @captjohnson545210 ай бұрын

    90s babies tried telling yall your music was trash. Now your finally growing up.90s rap was the pinnacle. 70s and 80s rock 80s pop check them out 90s r&b way better than nowadays and I'm not saying that cause I'm older. Rap music nowadays is a joke.

  • @anubisdelavoid2113

    @anubisdelavoid2113

    4 ай бұрын

    Funniest comment i've read because i've been saying the same thing and the last rap/hip hop artist i listened to was Wiz kalifa or fetty wap, after them... it nose dived imo... i havent listened since

  • @captjohnson5452

    @captjohnson5452

    4 ай бұрын

    @anubisdelavoid2113 shit I havnt listened since 2009

  • @Jacob_J16th
    @Jacob_J16th11 ай бұрын

    This why you my favorite music channel. You point out these drastic changes not only in the industry but the artist too. Not a lot of rappers have that heart and message in music anymore. Its just about what is pleasing to hear, not about a deeper meaning or tone.

  • @hightower4567
    @hightower456711 ай бұрын

    Lets be honest we've lost a lost of major stars in last 5 years. XXX, Pop Smoke, JuiceWrld.

  • @WobiKabobi

    @WobiKabobi

    11 ай бұрын

    Poo smoke was never gonna be that big lol

  • @salomaonplanetsaturn

    @salomaonplanetsaturn

    11 ай бұрын

    So ? It's got nothing to do with that. I would say more .. they are MORE famous after death

  • @johnwerner69

    @johnwerner69

    11 ай бұрын

    Funny how you only mentioned up-and-coming stars that has died and not some older rappers that also since died *cough* MF DOOM*cough*DMX*cough*

  • @TheRealTact

    @TheRealTact

    11 ай бұрын

    @@salomaonplanetsaturnyes it does, they can’t make more new music.

  • @dougwright5108

    @dougwright5108

    11 ай бұрын

    All trash rappers😅

  • @remuspierre8038
    @remuspierre80389 ай бұрын

    Awesome Topics

  • @Scott_Conn
    @Scott_Conn4 ай бұрын

    Thumbnail jumpscared me at 12am 😂.

  • @its_starboy
    @its_starboy11 ай бұрын

    It's definitely a music industry issue now rather than just hip hop. It's ironic because executives have been complaining about not being able to find breakout artists that last and yet have no interest in developing the artists they currently have signed. Most kids get signed off of virality and get thrown off a cliff and even artists with a lot of critical acclaim don't get a push because it's not "marketable." Even people like Kendrick and Cole had to make a lot of pop concessions to actually be able to make and release projects they thoroughly took their time with.

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    Yup the irony from the labels

  • @nameisamine

    @nameisamine

    11 ай бұрын

    Social media and algorithms are replacing replacing A&R. They’re signing artist off TikTok followers now to cash in on built in fanbases. Who is focusing on building career artists to have 10-15 year music careers? These days artists are falling off after 2-4 years, if that. 💀

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    @@nameisamine You make a very good point on that and that's why most rappers never last long because there's no more artist development and everyone rushes to put out music too instead of taking their time. Hell they be lucky if they even make it past 2 years because nowadays they will forget artists in a year.

  • @nameisamine

    @nameisamine

    11 ай бұрын

    @@jaysouthmusic8230 they’ve normalised consuming music at faster rates than ever. I’ve actually seen ppl behave like somebody ‘fell off’ just because they hadn’t dropped a new song in 6 months. 🤦🏾

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    @@nameisamine fr like they gotta understand that music is art and great music takes time if you want it to last forever. everyone wants a quick fix now and that's why there's no true replay value in todays rap music unless it's from j cole or kendrick

  • @jackskyy1337
    @jackskyy133711 ай бұрын

    Thank you for creating so much value in this community 🙏🏼

  • @KJ-ib4mh
    @KJ-ib4mh9 ай бұрын

    We need a video on the sub genres. Thats how i see hiphop these days. There might be too many to list but with access to all music at all times i find myself going back and forth through multiple types of hiphop depending on my mood/setting.

  • @squidmissiletv
    @squidmissiletv7 ай бұрын

    Good insight young man.

  • @Americahasaproblemchile
    @Americahasaproblemchile11 ай бұрын

    I’m not a musician but I live and breathe music. It’s kind of saddening to lose faith is an art form that used to be my escape. Mainstream artists / artists pushed by labels aren’t making the most memorable tracks anymore. I love coming across new artists via streaming but the problem is that music is social. People who listen to music casually just wanna hear what everyone else is hearing (or they stick to the old reliable), so even when you’ve found great artists, many of those around you still won’t be receptive and it kills the vibe.

  • @SixthSavior

    @SixthSavior

    11 ай бұрын

    You're so right. As technology has shifted, music has become more of an individual experience and this is true for other media like tv shows too.

  • @TKJ604

    @TKJ604

    11 ай бұрын

    Facts, playing different /less popular music out loud is mad uncomfortable

  • @TankLCDx

    @TankLCDx

    11 ай бұрын

    the flaw is in conforming to that kind of thinking, somebody gotta get the ball rolling for shit that aint popular.

  • @jghifiversveiws8729

    @jghifiversveiws8729

    11 ай бұрын

    @@TankLCDx Somebody does but at the same time why it's got to be me all of the time.

  • @CLairsoftFTW

    @CLairsoftFTW

    11 ай бұрын

    You’re just a sheep, I have no qualms whatsoever playing artists no one’s heard of before it’s fun, if they don’t like it they can jump out my car or get their own speaker lol

  • @shrivishnu_xo
    @shrivishnu_xo11 ай бұрын

    To everyone reading, just listen to the artists you love and genuinely support. At the end of the day, it's all about you guys. ❤

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    That is true

  • @FireflySA
    @FireflySA3 ай бұрын

    Your Content is really powerful and so true

  • @C4rterMusic
    @C4rterMusic10 ай бұрын

    This is the same thing with R&B too

  • @GanjaxMan
    @GanjaxMan11 ай бұрын

    Hip Hop ain't really the same no more Glad to Hear BlackySpeakz on This..💯

  • @baconeggcheesepodcast9390

    @baconeggcheesepodcast9390

    11 ай бұрын

    Why do you say that

  • @clubdoompsx
    @clubdoompsx11 ай бұрын

    It still boggles my mind how labels still have so much power to screw things up when there are so many options for rappers and producers to be self sufficient.

  • @AngelNova007
    @AngelNova0076 ай бұрын

    My boy, you were 1 of the first hip-hop channels I've subscribed to when I became a hip-hop fan and this is the first time I see your face! It's been 6 years already...You really caught me off guard and I was pleasantly surprised! As for the video, I truly believe that whatever information we're exposed to influences us and our personality as human beings and that's why it's extremely important to carefully select the info you're letting near you and have a filter. Now, the purpose of art in general to me is not only to entertain you but also to make you reflect. That's why 2Pac has a special place in my- he was not only giving me music that I enjoy, but gave me a story (Brenda's got a baby for ex.), he also taught me life lessons, made me think and feel. I don't recall which rapper this song was but I remember the chorus was all about ass. Like is that really even music?! The fuck is that?!

  • @CellaDragon
    @CellaDragon5 ай бұрын

    About time would be nice to see some rock/metal get up in the charts again

  • @HarrietTubman638
    @HarrietTubman63811 ай бұрын

    Finally ppl are speaking about it. Sometimes things need to fall for them to rise again. I think that's what has happened with R&B

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    Yea at one point r&b music was played heavily as much as rap music was now it’s so obsolete

  • @baconeggcheesepodcast9390

    @baconeggcheesepodcast9390

    11 ай бұрын

    Why do you think R&B has fell

  • @HarrietTubman638

    @HarrietTubman638

    11 ай бұрын

    @jaysouthmusic8230 But R&B is slowly on the rise again at least with the females but rap seems to be dying in both of the genders so maybe what happened with R&B will happen with rap. Cause right now alot of the R&B artist that are out are not mediocre at all

  • @HarrietTubman638

    @HarrietTubman638

    11 ай бұрын

    @@baconeggcheesepodcast9390 I don't think it has fallen but it is a fact that it has heavily declined since times like the early 2000

  • @jaysouthmusic8230

    @jaysouthmusic8230

    11 ай бұрын

    @@HarrietTubman638 That is true and there's not that much r&b acts like the ones we grew up with like trey songz, chris brown so on and so forth and there are good r&b artists they are just overlooked

  • @myranwilliams4936
    @myranwilliams493611 ай бұрын

    R.I.P Nipsey Hussle! It’s always the artist with substance in their music or preaching peace that are always the ones getting killed .

  • @guillaumeg4729

    @guillaumeg4729

    11 ай бұрын

    Everybody is smoking legal weed and doing fentanyl. And trying to stay from being homeless. It’s s micro cosm of the world. People don’t listen to rap cause they don’t have expendable income anymore or time to listen.

  • @zenvultra

    @zenvultra

    11 ай бұрын

    The consequence of rap/hip hop being too mixed up in thug/gangster culture

  • @thejammathon3649

    @thejammathon3649

    6 ай бұрын

    @@zenvultra That's your take?... Ok.

  • @aonstability5428

    @aonstability5428

    4 ай бұрын

    @@thejammathon3649it’s 100% accurate lol tell me what other genre of music has artists actively being killed? None. Except hip hop/rap.

  • @chynnaurl
    @chynnaurl9 ай бұрын

    great video !

  • @EmpathyArts23
    @EmpathyArts235 ай бұрын

    hella philosophical and informative

  • @jroze33
    @jroze3311 ай бұрын

    Hip hop will always be around, just like rock and r&b still is. I feel like we’re slowly transitioning into a new genre and i feel that genre will be on top in 10 years or so. Excited to see what creatives come up with.

  • @nameisamine

    @nameisamine

    11 ай бұрын

    Rock and R&B fans have been commiserating about the commercial decline of their genres for over a decade now.

  • @darylrichardson8567

    @darylrichardson8567

    11 ай бұрын

    Nah it’s dead!!! JEEZY sold out our arena. But three new artists, couldn’t fill the lower 3rd. Prostitution & drug usage not viable to sell tickets

  • @poofbah431

    @poofbah431

    11 ай бұрын

    Might be hyper pop

  • @TraPortal007

    @TraPortal007

    11 ай бұрын

    Wait brotha. TraPortal will be a new one

  • @ghostpro1293

    @ghostpro1293

    11 ай бұрын

    I hope edm comes back into the spotlight. Especially dubstep. Man I miss those times.

  • @AnimeisGarbage
    @AnimeisGarbage11 ай бұрын

    I think Mr. Morale was one of Kendricks' best albums, I was so surprised when everyone I talked to just discussed the melodies and didn't even listen to the album in order. The album has so many messages that went undiscussed cause the song wasn't catchy enough.

  • @OVO-Adolf

    @OVO-Adolf

    11 ай бұрын

    That’s cuz ppl listen to music for the music not the message, there’s no problem with that. Something can have a message and be catchy, like some Eminem songs, but ppl think that message > music which leads to TRASH songs with a good message that ppl dickride. Rap = rhythm and poetry, both are equal, stop thinking one is more important

  • @AnimeisGarbage

    @AnimeisGarbage

    11 ай бұрын

    @@OVO-Adolf I just think the melodies on Mr. Morale were too experimental, otherwise I think they were very good, not his absolute best, but very good. I don’t think a message is more important than melody, I’m a Kanye fan, my comment was more to express how virtually NO ONE talked about the albums message like they did back during TPAB. I really don’t think it’s because the songs weren’t as catchy because you can still listen to a flat song and understand it, I truly do believe there’s been a massive culture change in rap with the prevalence of “vibe” rappers today owning over a lot of the scene. I just think it’s crazy how the mainstream really hasn’t even seen any better melodies than we’ve had in the recent past, but the lyricism has taken a back seat to the point that when something with a message comes out the only people hit by it are the people looking for it, I find that counterproductive if I look from the artist’s perspective.

  • @disoleil1876

    @disoleil1876

    11 ай бұрын

    That album was sub par to say the least. From the concept to the content 😂

  • @SupremeSiege
    @SupremeSiege7 ай бұрын

    I know this is a dumb question but what was the music playing at 15:00

  • @HardluckHutch
    @HardluckHutch7 ай бұрын

    Glad to see someone younger peeping game so well.

  • @SB-vv2bl
    @SB-vv2bl11 ай бұрын

    The ‘Conforming destroys Art’ part of this video was brilliantly said…pure facts. Soulless music moves no one…it is easily forgotten. It is a copy of a copy of a copy.

  • @Charlate
    @Charlate11 ай бұрын

    I’ve been thinking this since 2016. The moment we give rise to untalented, trend-riding rappers, the quality of the rap industry decreases. At this point rappers are a commodity and will come and go. They themselves probably don’t care about the longevity of their music. A good song will be played for decades.

  • @pablob6255
    @pablob62557 ай бұрын

    This was solid!

  • @Ascidzz
    @Ascidzz10 ай бұрын

    Salute!!!

  • @AB-yr2eo
    @AB-yr2eo11 ай бұрын

    This might be Blacky’s greatest video yet.