Why Athletes Are The Biggest Influencers

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www.shopify.com/athleticinterest.
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⏱ Timestamps
00:00 Are Creators The New Athletes?
02:14 The Rise and Fall of Boxing
06:22 Influencers ≠ Athletes
10:33 Business Athletes presented by Shopify
🎬 About
Athletic Interest is a video essay series that investigates business stories from the world of sports.
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Пікірлер: 341

  • @vatsaldvora
    @vatsaldvora Жыл бұрын

    And then there is Sebastian Vettel who didn’t care about social media and when he finally got on Instagram, it was to announce his retirement!

  • @gabrielle.s1896

    @gabrielle.s1896

    Жыл бұрын

    absolutely the worst rollercoaster of emotions i've gone through lmaoo i was so excited

  • @nikudevin

    @nikudevin

    Жыл бұрын

    Woooohooooo Yesssssss. Ring Ding ding ding...

  • @NishManoj

    @NishManoj

    Жыл бұрын

    I like how he's using it now to tell his life story and how he started racing

  • @segwhkamaza6447

    @segwhkamaza6447

    Жыл бұрын

    @@NishManoj i love how he tags himself in his own accounts story

  • @NishManoj

    @NishManoj

    Жыл бұрын

    @@segwhkamaza6447 big dad energy😂🙏🏾

  • @torachan23
    @torachan23 Жыл бұрын

    More people know athletes and KZreadrs than their local politicians, the people who could actually have an impact on your life

  • @russell6075

    @russell6075

    Жыл бұрын

    politicians offer nothing but lies at least athletes can score overhead kicks

  • @Sp33dGames

    @Sp33dGames

    Жыл бұрын

    True but if their (including mine) local polititians would perferm in an equivalent way, this would change really fast.

  • @nabilskhirigabbouj7083

    @nabilskhirigabbouj7083

    Жыл бұрын

    @@Sp33dGames politicians in boxing matches 😅

  • @BeansBeansBeans

    @BeansBeansBeans

    Жыл бұрын

    When has my local politician ever scored over 100 goals in the Champions League?

  • @hugonongbri8100

    @hugonongbri8100

    Жыл бұрын

    "Politicians, the people who could actually have an impact on your life" Don't know where you're from, but in my country this is actually a joke 😂😂

  • @SamMartinPeakPerformance
    @SamMartinPeakPerformance Жыл бұрын

    A big difference is longevity. The very best athletes have a 15-20 yr career at the top. So many top influencers are lucky to get 3 yrs before they become irrelevant or people just get bored of them. (There are of course major exceptions like the Paul brothers, KSI etc)

  • @malindu9843

    @malindu9843

    Жыл бұрын

    Exactly!

  • @aci6828

    @aci6828

    Жыл бұрын

    Well average nba player career in the nba is actually 6 years so it’s more so the top longevity athletes like lebron and Brady with careers that long tbh

  • @SamMartinPeakPerformance

    @SamMartinPeakPerformance

    Жыл бұрын

    @@aci6828 for sure 👍 that's why I said the "very best" athletes. Most are lucky to get 10 years at a push

  • @commando1092

    @commando1092

    Жыл бұрын

    and they are still praised after retirement

  • @user-qd3vs6on1f

    @user-qd3vs6on1f

    Жыл бұрын

    american thumbnail. where is virat kohli(200 million just on instagram), messi(375 million just on instagram),neymar(170 million just on instagram). plus these player's whole life dedicated to their sport. Not a 3 year career

  • @numberyi
    @numberyi Жыл бұрын

    Skill in a sport transcends language barriers

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    No doubt about that! 🌎

  • @indrashinaga

    @indrashinaga

    Жыл бұрын

    People still watch Leo Messi and absolutely fine if the fella never speak any English, even for one sentence in any circumstances.

  • @ThatwasAsian
    @ThatwasAsian Жыл бұрын

    We all got Rick rolled at 10:22 and didn’t even notice 😂

  • @yaserkhalid4867

    @yaserkhalid4867

    Жыл бұрын

    Aye yo 😁😄

  • @arnold536

    @arnold536

    Жыл бұрын

    You got.

  • @deadboltzz5199

    @deadboltzz5199

    Жыл бұрын

    Nope because I didn't notice it and didn't click your time stamp.

  • @Chu_the_Master

    @Chu_the_Master

    Жыл бұрын

    OMG🤣

  • @yugam-jain
    @yugam-jain Жыл бұрын

    Notice how Red Bull is mentioned as a leading sports brand at 9:58, shows how a brand rooted entirely rooted outside of the sports world has now become a strong brand in it. Now, about 90% of my red bull sports hype is being fueled by Athletic Interest alone. Good job guys.

  • @sugarkookiewithsometae4245

    @sugarkookiewithsometae4245

    Жыл бұрын

    Red bulls marketing started with sports though.

  • @charlesarg4022
    @charlesarg4022 Жыл бұрын

    great content! In my opinion, Cristiano Ronaldo, Michael Jordan and Lionel Messi are amazing influencers who have been around for decades. They were influencers before apps, before mirror selfies. I think with them we got used to the routine of the extraordinary, and we don't realize anymore that they are all the time present in the sports world.

  • @thedutchexposer
    @thedutchexposer Жыл бұрын

    To compare, Formula One gets around 70 million views per race. I think people really underestimate the influence athletes like Max Verstappen and Lewis Hamilton have, especially in Europe.

  • @segwhkamaza6447

    @segwhkamaza6447

    Жыл бұрын

    70 million but nearly half of them watchs f1 like football wherever they go they attract new people and they will remamber the winners name my mother still remembers schumacer button and alonso she watched one race in her life and still talks about how loud car was

  • @felipereyna1955

    @felipereyna1955

    Жыл бұрын

    It si true, but their influnece is not comparable to footballers or another athletes like Usain Bolt, Michael Phelps, Roger Federer. F1 is still a niche sport.

  • @manucr9183

    @manucr9183

    Жыл бұрын

    The only one to branch out was Hamilton.

  • @justinfoar1562

    @justinfoar1562

    Жыл бұрын

    They're popular but football has the most famous human beings in the world. Cristiano ronaldo is the most famous man in the 21st century

  • @martijnstrobbe9786

    @martijnstrobbe9786

    Жыл бұрын

    Car branch, oil branch and back in the day tabbaco branch, anyoen loves nascar? that's how america is, WWE AND NASCAR deadbrainstories

  • @GianTheDesigner
    @GianTheDesigner Жыл бұрын

    the editing and storytelling in this video is top notch, very inspiring and happy i found this channel!

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    We're happy you did too! 😀

  • @Pluckaiy
    @Pluckaiy Жыл бұрын

    The charity football event is something Sidemen have done for a long time not a once off

  • @merial7

    @merial7

    Жыл бұрын

    But not every week.

  • @Legend-gv2nx

    @Legend-gv2nx

    Жыл бұрын

    missing the point

  • @d.tcomma

    @d.tcomma

    Жыл бұрын

    @@Legend-gv2nx He says in the video that they recently tried their luck in a charity all star match. As if it was the first match they have hosted

  • @omzy8700

    @omzy8700

    Жыл бұрын

    @@d.tcomma yes but it is not something that they do every week for a year ,how many people do you think will pay every week to watch them playing football ,do you think they would be able to reach 1 million every week ? ,the reason why the charity Match is successful is because it is only done once a year .

  • @d.tcomma

    @d.tcomma

    Жыл бұрын

    @@omzy8700 yea but the charity match wasnt to compete with footballers and their influence over the sport, it was for charity.

  • @carlsagan4129
    @carlsagan4129 Жыл бұрын

    this video is so professionally prepared i enjoyed every second

  • @smalljack5248
    @smalljack5248 Жыл бұрын

    that ishowspeed goal and siuuuuu was legendary😂🤣

  • @darian9095
    @darian9095 Жыл бұрын

    This was a very well produced and insightful video!

  • @skyfall4452
    @skyfall4452 Жыл бұрын

    Love your channel guys. Sports economy is so interesting with the right channel to watch

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks so much! 👏

  • @AltsekBUL
    @AltsekBUL Жыл бұрын

    Ooo, this channel is going to blow up! What a content, premium stuff!

  • @emilproducing
    @emilproducing Жыл бұрын

    Very good Video! I love your tips how athletes can start a business.

  • @Ayusshhh27
    @Ayusshhh27 Жыл бұрын

    What a well produced video! ❤️

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thanks, Ayush!

  • @luisayala3451
    @luisayala3451 Жыл бұрын

    Wow, amazing video, it's really outstanding how an athlete can influence the audience around the world

  • @RVZER
    @RVZER Жыл бұрын

    I can't believe this content is free. you did some crazy research. thanks for the video.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Wait... we've been giving it out for free?! 😱 (Thank you, we're very glad you enjoy it! 😄)

  • @cryptobull738
    @cryptobull738 Жыл бұрын

    This is a exceptional video

  • @TSierra
    @TSierra Жыл бұрын

    Thank you for the content. This is a great video, good job!

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Really appreciate it! 👊😀

  • @NihinduAngana
    @NihinduAngana Жыл бұрын

    Awesome video as always mate!!

  • @MuhammadSalarAyub
    @MuhammadSalarAyub Жыл бұрын

    Great analysis

  • @houseofshorts3931
    @houseofshorts3931 Жыл бұрын

    love ur vids keep it up

  • @blingblingz_
    @blingblingz_ Жыл бұрын

    + why athletes are the biggest influencers? - because they have actual skills

  • @theplaylistpsycho
    @theplaylistpsycho Жыл бұрын

    My mind is blown, the editing, the information, the pacing, that was the easiest subscribe of my life.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Delighted to have you with us! 🙂

  • @robert2690
    @robert2690 Жыл бұрын

    If your influence draws in millions of viewers worldwide every week, then you know you are at the top.

  • @futurehofer1564
    @futurehofer1564 Жыл бұрын

    Oh my God, the idea of them playing a tennis match makes me die inside 😭

  • @ghostgetti4310
    @ghostgetti4310 Жыл бұрын

    This is a great video, so much I hadn't realized!

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    It's a big subject! 🙂

  • @rawnanle
    @rawnanle Жыл бұрын

    Great video as always

  • @nabhannbn
    @nabhannbn Жыл бұрын

    Always brings the best content

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Always deliver 📦 😉

  • @gigainvestor
    @gigainvestor Жыл бұрын

    Wow! So entertaining video! Editing on point and great story The algorithm got it right this time! Greetings from 🇧🇷

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Glad you enjoyed it!

  • @Miguelvillaloboss
    @Miguelvillaloboss Жыл бұрын

    amazing video !

  • @thecrazymercan
    @thecrazymercan Жыл бұрын

    🎉🎉🎉 great Video. Great content

  • @user-do5sw4ju1i
    @user-do5sw4ju1i Жыл бұрын

    Incredible video, amazing quality…much respect❤

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    D... you get an A+ from us! 😀

  • @NOREALESTATEINVESTORLEFTBEHIND
    @NOREALESTATEINVESTORLEFTBEHIND Жыл бұрын

    Wow, thank you for sharing this great information and knowledge, you were able to articulate it and explain it very well for us to better understand it all. i would love to take this time and openly extend an invitation to have you as a special guest and also an expert on the topic I am sure that our Podcast subscribers' followers would love it. Looking for hearing back from you,

  • @maxcoaching4644
    @maxcoaching4644 Жыл бұрын

    Great that you gave your own opinion on the topic, even if it receives criticism

  • @crbsoup6315
    @crbsoup6315 Жыл бұрын

    yooo new upload letss goooo

  • @glenntaylor9144
    @glenntaylor9144 Жыл бұрын

    Why has this channel only got 588k followers, this should be a million+ all day long.

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thank you!

  • @kaws3076
    @kaws3076 Жыл бұрын

    Such a good video! Wow

  • @TheMarslMcFly
    @TheMarslMcFly Жыл бұрын

    Despite being a wrestling fan, it took me to watch this video to learn that Logan Paul actually did a Frog Splash onto the Announcers table lol

  • @dashtoroya2838

    @dashtoroya2838

    Жыл бұрын

    Now Logan Paul is going to face Roman reigns for the world title on November 5th.

  • @yugam-jain

    @yugam-jain

    Жыл бұрын

    @@dashtoroya2838 WTF?? WWE is a joke man

  • @dashtoroya2838

    @dashtoroya2838

    Жыл бұрын

    @@yugam-jain well we can expect a great match from both of them and it's clear WWE won't let Logan Paul win lol

  • @sobversion3

    @sobversion3

    Жыл бұрын

    @@dashtoroya2838 David Arquette was WCW champ in its heyday lol; can't rule it out

  • @sup9023

    @sup9023

    Жыл бұрын

    @@dashtoroya2838 That match one of the greatest matches in wwe.

  • @parryhotter7905
    @parryhotter7905 Жыл бұрын

    amazing video

  • @alivirk3074
    @alivirk307410 ай бұрын

    Man your voice is amazing

  • @recration
    @recration Жыл бұрын

    My man nimmt Rafa als Beispiel, du bist ne Legende und a Man of Culture, I see haha

  • @pokukusi437
    @pokukusi437 Жыл бұрын

    Best KZread channel

  • @MrMeMyselfandI
    @MrMeMyselfandI Жыл бұрын

    They’re often the peak of physical fitness and represent the pinnacle of physical accomplishments. Moreover they’re branching out and becoming political which may make them divisive but influential

  • @Someone25948

    @Someone25948

    Жыл бұрын

    Babar Azam going to be Pakistani PM in 2042 if he wins cricket world cup final this sunday 😂

  • @Ryz414
    @Ryz414 Жыл бұрын

    1:15 "The more things change the more they stay the same"

  • @uummaaiirr
    @uummaaiirr Жыл бұрын

    He slapped Terrell for calling him by his slave name. His name is Muhammad Ali.

  • @kisankumar7408
    @kisankumar7408 Жыл бұрын

    Love your video. Make video on qatar worldcup like which team is strong ,probability and tactics. Plssssssssssssssssss

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    World Cup content coming soon :)

  • @OmarKhanMOK
    @OmarKhanMOK Жыл бұрын

    It's pretty simple: Celeb culture isn't as big outside the States. The biggest "stars" would be those ubiquitous across borders. Nothing more universally followed as popular sports.

  • @davismotomiya29
    @davismotomiya29 Жыл бұрын

    Using KSI and the word "Mural" in a span of few minutes was really nice

  • @MusicMeen
    @MusicMeen Жыл бұрын

    Amazing channel

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    Thank you, Nico! 😀

  • @jaingarvit2621
    @jaingarvit2621 Жыл бұрын

    still can't imagine paying for these events

  • @the_real_idoit8166
    @the_real_idoit8166 Жыл бұрын

    7:29 they’ve done that for years not the first time a charity match was set up by them

  • @Trilogye
    @Trilogye Жыл бұрын

    7:30 lmaoo Speed with the goal

  • @abhinavrawat3223
    @abhinavrawat3223 Жыл бұрын

    your videos always makes me think🤔

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    That’s good! 😉

  • @gabrielbritob
    @gabrielbritob Жыл бұрын

    Athletic interest is legit!

  • @feitanthegoat
    @feitanthegoat Жыл бұрын

    well actually, KSI and his Sidemen boys were known for football challenges back in the day and hosted their first charity match years ago and it did pretty well tbh + TOBJZL is having the chance to play in an FA Cup match( a major league cup in england) with a low division team but refused.

  • @1dylanflowang
    @1dylanflowang Жыл бұрын

    difference between influencers and athletes is this, Influencers do it for the views, athletes do it for their country and for themselves. They train and compete even when no one is watching.

  • @aaronbailey782
    @aaronbailey782 Жыл бұрын

    I don't relay comment on your videos, but I have to now, I completely understand what your saying

  • @ernestgega4633
    @ernestgega4633 Жыл бұрын

    The football Charity Match was hosted by the Sidemen, a group of youtubers and one of those being KSI!

  • @ASK-ce6ps

    @ASK-ce6ps

    Жыл бұрын

    Everybody knows sidemen

  • @Younex
    @Younex Жыл бұрын

    I don't understand why some people still call Muhammad Ali → cassius Clay!!! he literally was screaming at journalists who called him that 😑

  • @sirantisocial9681
    @sirantisocial9681 Жыл бұрын

    We all can agree that half of the audience who watched Sidemen charity match came there to watch speed

  • @The_G.O.A.T__
    @The_G.O.A.T__ Жыл бұрын

    Hi Again Athletic Interest 👋

  • @MrTVintro
    @MrTVintro Жыл бұрын

    11:25 the Sidemen vs KZreadrs charity soccer match has 15 million views.

  • @daytonode
    @daytonode Жыл бұрын

    He really tried sneaking in logan paul there as an athlete lmfao

  • @badgumby9544
    @badgumby9544 Жыл бұрын

    No employee is worth the kind of money they pay these people. They play with balls, drive cars fast or beat each other up for money. Who cares what they think about anything. I sure don't. Don't look up to or use these types of people as role models. Or care what they have to say about anything. They don't live in the same reality you do. And they are not who you think they are out of the spotlight.

  • @itz_yeastic
    @itz_yeastic Жыл бұрын

    2:28 Buddy, his real name is MUHAMMAD ALI, not an AKA, he has said it multiple times, please don't disrespect him like that.

  • @Legend-gv2nx

    @Legend-gv2nx

    Жыл бұрын

    at the time he was clay

  • @shimaarnaud1120
    @shimaarnaud1120 Жыл бұрын

    messi and ronaldo iconic picture is the greatest photo taken in history

  • @natick2958
    @natick2958 Жыл бұрын

    dude i may be high but the way these videos are structured is really good its like im reading a fucking academic paper on a subject

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    😅 We appreciate it either way!

  • @salashayder6354
    @salashayder6354 Жыл бұрын

    They need to try car racing from all the influence

  • @LordWay
    @LordWay Жыл бұрын

    Unless you are Swindon Town FC where they tend to sign a famous person every few seasons 😂

  • @sameek19
    @sameek19 Жыл бұрын

    Athletic Interest: All Hits, No Misses!

  • @gergoszalanczi179
    @gergoszalanczi179 Жыл бұрын

    7:18 dude the sidemen charity game was going even before the whole boxing shit started XDDDD

  • @Sportshorts77
    @Sportshorts77 Жыл бұрын

    Make video on why signing Cristiano will never be loss no matter what he is just incredible in bringing fan to ground

  • @ccyclo
    @ccyclo Жыл бұрын

    Bro really tried to sneak Logan Paul😭😭

  • @albertvillalobos1377
    @albertvillalobos1377 Жыл бұрын

    I haven’t watched this video yet but I am part of the group that wonders why anyone even cares what these people have to say outside of sports.

  • @zacharygoodwin789
    @zacharygoodwin789 Жыл бұрын

    Great video, as always, but I think the bit about the sidemen charity match is a bit misleading. I don’t believe Logan Paul was really part of it and rather than a ‘try their luck’ thing it was an annual event

  • @ole-hermanrudshaug1101
    @ole-hermanrudshaug1101 Жыл бұрын

    This guy dont miss

  • @AthleticInterest

    @AthleticInterest

    Жыл бұрын

    🎯 😉

  • @donut9600
    @donut9600 Жыл бұрын

    0:37 lmao rip goatifi

  • @bgb_
    @bgb_ Жыл бұрын

    The New Originals 🐐

  • @jashansogi2641
    @jashansogi2641 Жыл бұрын

    10:32 that could be a shirt

  • @ProPlayerTrainingZone
    @ProPlayerTrainingZone Жыл бұрын

    Now CR7 has 500m ig followers😮

  • @abhijeetpatil2794
    @abhijeetpatil2794 Жыл бұрын

    Ali would be asking from heaven ' what's my name ' when he used his original name .

  • @danaghasempour580
    @danaghasempour580 Жыл бұрын

    8:40 a mindblowing theory.

  • @SH1MIL
    @SH1MIL Жыл бұрын

    10:21 Is that???

  • @kingkhaya1115
    @kingkhaya1115 Жыл бұрын

    I’m so mean I make medicine sic~Ali 😂

  • @alpavora9430
    @alpavora9430 Жыл бұрын

    King Kohli 🔥🔥

  • @dimebang8052

    @dimebang8052

    Жыл бұрын

    kin cr7 cristiano ronaldo siiiiiiiiiiiiiiiuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuuu

  • @NihinduAngana
    @NihinduAngana Жыл бұрын

    haha smooth segway to the sponsor!! #SmoothCriminal

  • @senthamizhselven3668
    @senthamizhselven3668 Жыл бұрын

    It is Muhammad Ali, not Cassius Clay AKA Muhammad Ali.

  • @jaip7399

    @jaip7399

    Жыл бұрын

    Cassius Clay was better

  • @bikershub9680
    @bikershub9680 Жыл бұрын

    Make videos on cricket

  • @kylereiter1432
    @kylereiter1432 Жыл бұрын

    I see your ad rickroll

  • @United_Wings
    @United_Wings Жыл бұрын

    Nice

  • @birger937
    @birger937 Жыл бұрын

    Fatneek finally got the honor of appearing at Athletic Interest.

  • @dinisfonseca6305
    @dinisfonseca6305 Жыл бұрын

    Lionel* not Lainl

  • @edwardiris58
    @edwardiris58 Жыл бұрын

    0:28 mayweather vs McGregor did 4.3m ppv buys one of the biggest ppvs of all time

  • @Real_SkyRipper
    @Real_SkyRipper10 ай бұрын

    this is pretty simple, just to give my take on the questions "why would people pay to watch 2 youtubers box", because it's not something you would expect, that's why, it's like if someone made a Trump vs Biden box, or a Ryan Reynolds vs Ryan Goslin, or a Chris Hemsworth vs Chris Evans, etc... it's something we never thought we would ever see but maybe we did wonder or talk about who would win in such a situation, so yeah pretty easy money making thing if they actually wanted or needed the money, hell imagine a Messi vs Ronaldo box match, if that doesn't hit 2 billion views i don't know what will.

  • @carenthusiast6748
    @carenthusiast6748 Жыл бұрын

    Athletic Interest wants to be the Nike of sports infotainment

  • @1dylanflowang
    @1dylanflowang Жыл бұрын

    brands should sponsor those that deliver results, like competing at the Olympics or even at the national level. What sporting achievements do influencers have?

  • @-Scrapper-
    @-Scrapper- Жыл бұрын

    Philosophers, mathematicians poets>>> gladiators

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