Why are China's elites going for "quiet luxury"?
China's elites are rewriting the luxury playbook with "quiet luxury", or stealth wealth. CNA's East Asia Tonight host Otelli Edwards finds out what this means and whether this trend is here to stay.
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Пікірлер: 330
Rich men spend like poor men, and poor men spend like rich men
@theinazmie2472
5 күн бұрын
@@user-sf5sv2hk8v today's society... 😂
@ankur20010
4 күн бұрын
But that is keeping the capitalism running. Imagine if poor people really stop spending?
@leosonbentley2770
4 күн бұрын
This is monstrously false. No rich man spends his money like a poor person. This is just something you made up.
@Heman88888
4 күн бұрын
Rich man invests his money, poor man spends his money.
@Blueblackberry-ex2xc
4 күн бұрын
Unfortunately the poor just like me has nothing at all to spend. Go China
The portrayal of wealthy Chinese individuals mirrors the fishbowl phenomenon. Essentially, Chinese people are experiencing a phase of wealth stabilization and self-awareness similar to what Westerners have already gone through. In time, they'll become just as concerned about organic food and plastic cups as yoga moms were in the West a decade ago.
@galahad6001
2 күн бұрын
@@coinrotator I hope your right my friend because 1 billion people doing the other would be a disaster ..
@user-ys5qp4bq4s
Күн бұрын
The amount of avocado and quinoa in Chinese houswives' magazines is already obnoxious.
The way you deliver your narration in both English and Mandarin with ease deserves 2 thumbs up 👍 👍
@delvingoh9749
7 күн бұрын
can only say ur standard very low
@Scambuster491
7 күн бұрын
It’s easy in Singapore.
@csy897
7 күн бұрын
Agreed, very well written and delivered
@hermesliteratus882
6 күн бұрын
Fair enough, she communicates effectively, though she speaks both languages with a heavy accent.
@Scambuster491
6 күн бұрын
@@hermesliteratus882 what accent? Lol.
This a trend for all rich people around the world. High quality clothing is important, ostentatious luxury is outdated.
because the government told them to tone down the flaunting on the media, for general public's morale
@jofujino
6 күн бұрын
That and a lot of the "luxury" brands that slap their logo on all their merch have damaged their reputation and no longer signal luxury like they are supposed to. The other day I saw a homeless woman (admittedly she was at a homeless shelter not living on the street) with a Luis Vuitton bag. I see my co-workers who I know aren't secretly wealthy because they wouldn't be working a low paying relatively dead end job with supposedly luxury bags too. In order to differentiate themselves from the mass-market "luxury" brands the ones still trying to maintain their reputation and exclusivity are dropping their labels.
@daweigo6851
Күн бұрын
Nope nothing to do with government
There used to be a time when if you wore a tee shirt provided by a brand for free, you would be considered a walking billboard. Worst is when you pay so much to be their advertisers. Glad people are slowly waking up to their senses.😊
How am I supposed to spot Chinese tourists without them wearing Balenciaga t-shirts and sporting Chanel handbags?
@sqinnn
6 күн бұрын
You can simply hear them miles away
@ghexaier
6 күн бұрын
they may look wealthy outside, but the inside won't be wealthy
@sew_gal7340
6 күн бұрын
You just watch for them spitting
@prana888
6 күн бұрын
the squatting style
@buggyman286
6 күн бұрын
Money cannot buy class
Have they ever tried no luxury if they are gonna pretend to be humble?
@bennytn5518
7 күн бұрын
That's what I do.
@JYYP-jz7qq
7 күн бұрын
Hahaha that’s not how it works. They still want to show off their worth. The vibe kinda like hey I’m rich but I don’t wanna show that I’m rich. But I am. But I am not actively trying to show it off. But. I am lmao
@marimo66666
7 күн бұрын
they loud we complain, quiet also complain. can you stop kpkb?
@sew_gal7340
6 күн бұрын
The luxury is more than just the name , it also means higher quality materials(and more fabric)...cashmere is gonna feel much nicer than unprocessed wool that scratches your skin. The future is gonna be opposite of skimpy clothing because fabric will be very expensive so the more fabric on your body: the richer you are.
@Djl472
2 сағат бұрын
We the commoners will be wearing bikinis then.
Because everyone is tired to see word BALENCIAGA and BAPE on everyones clothes
@stonkytong
6 күн бұрын
BAPE is not even luxury 😭
@mrartdeco
4 күн бұрын
@@stonkytong but they think it is 😭😭😭 also gucci
@sarahrean7174
Күн бұрын
Gucci chanel...
Yes, I felt that when I was in China recent times, people more look for the quality of textile, comfort and tech of cloth, something as simple as no edge underwear ( the edge and label all gone because the extra skin rub discomfort from them)
I get buying for quality and durability. Never understood the need to impress others. People who treat you differently because of what you have on are not worthy of your judgment, imo.
@LAQueja
3 күн бұрын
I concur mister tad.
Soon Chinese parents will look at their children at dinner time and say : "If you don't study hard, you will only be able to drive a Mercedes-Benz and a BMW in the future."
@chrismanchin
8 күн бұрын
😁
@PlanetXenornoph
8 күн бұрын
😂😂 Awesome
@uyu4271
8 күн бұрын
BMW and Mercedes aint luxury brands in China anymore. Every Chinese knows those German cars are so tech outdated than any Chinese EV. Buying Mercedes and Benz is kind for stupid people with too much money that they dont know what to do with it. Rich people dont drive, thats why Huawei Aito M9 is specially designed for those people who sit back with a movie on big screen
@bennytn5518
7 күн бұрын
In fact, minimally desirable women in Shanghai have been known to skip BMW drivers for being poor. Porsche is the passing grade. If you don't own a Porsche or Bentley/Aston/Ferrari/Lambo/Rolls, you aren't even qualified for a date with these women who are above 6.
@lindaliang3825
7 күн бұрын
I have a secret to tell you, a BMW and a Honda feel very much the same when you're driving it.
At least she knows Chinese. Some improvements.
@sarahrean7174
Күн бұрын
😂😂😂
brand is for people to look rich
@krollpeter
7 күн бұрын
nobody can buy class
@theinazmie2472
6 күн бұрын
@@krollpeterIndeed...
@KT-lp1ek
6 күн бұрын
or people who can afford them too. Goes both ways.
@stonkytong
6 күн бұрын
brand can be quality too. its good to be rich
@theinazmie2472
5 күн бұрын
@@stonkytong ......good to be rich... But rich doesn't mean quality
china should impose 100% tariff to these luxury brand from EU and US in retaliation to them.
@hongqi5734
5 күн бұрын
Absolutely!
@ondreiii
4 күн бұрын
There’s no local luxury substitute, unfortunately. Unless they’ve okay switching underwear from Calvin Klein to Cvlain Klnrei. 🌚💀🤡
@bensky888
4 күн бұрын
@@ondreiii no need to have substitute chinese can live without luxury brand. china accounted for 30% of the world market for luxury brand. its a loss for them not china.
@kwethew8562
3 күн бұрын
Not 100% 500% increase that reasonable.
@larryc1616
3 күн бұрын
US?
Maybe now they prefer quiet washing machine than loud noisy washing machine.
@AnUrbanGypsy
7 күн бұрын
Rinse and repeat function needed.
Not the China Chinese in Australia!! Wears 'Chanel' and heels to the supermarket and shopping malls!
@hermesliteratus882
6 күн бұрын
It's dreadful.
@rwjh3698
5 күн бұрын
good luck Australia🤣
@andreandree4384
3 күн бұрын
@@rwjh3698good luck world, they are everywhere , even crossing USA borders illegally 😂😂😂
@larryc1616
3 күн бұрын
Sexy 💋
Personally , if you are well off thro own effort; no reason to portrait / show off your wealth. LV is for those who dont have but need to show off.
genuine old rich is a cultivated attitude, not superficial brands with or without label.
Quiet luxury: Amazon Essentials= more money in your account.
@sarahrean7174
Күн бұрын
Amazon essentials ? it's expensive 😂😂😂
Has anyone seen the news lately that Dior sells a luxury bag at $2800 for which it pays the supplier $57? 😂
@larryc1616
3 күн бұрын
That's all luxury purses.
China with the population of 1.5 billion has 969 billionaires is not more than US which only have 350 million people yet 691 billionaires. If you switch over to percentage.
@mahmoudghoneim8004
6 күн бұрын
Does the percentage really matter when both are 0.0000000000 of both populations. 😂
@macolet9711
5 күн бұрын
@@user-ni2os1bq7v969 billionaire, 707m middle class. The rest of the 800m are poor.
@joshtep6784
2 күн бұрын
@@macolet9711 Poor in China is not the same as poor in America or the rest of the world for that matter. They still have high quality homes, high quality infrastructure, cheap price of living, and have good future prospects. America cannot say the same with our homelessness crisis, drug epidemic, and worsening economy.
@macolet9711
2 күн бұрын
@@joshtep6784 says who? C CP Propaganda? 🤣🤣🤣
@kuga7423
2 күн бұрын
@@macolet9711haven't you seen how the bus/train stations look like in the US compared to most Asian countries? The US looks like a third world country. Not to mention how many homeless and trash on the streets. Or the crime rates, even legally accepted to "take" items from shops without getting any consequences, as long as you don't over limit... That's never been happened else where and only shows how ragedy the socio-economy situation in USA
Not a fan .. this luxury is not a statement.. it’s crass .. individual style .. quiet elegance .. pleasant personality.. this is luxury
@NeidlichesSchwert
7 күн бұрын
It speaks to a kind of emptiness they're feeling inside. Unlettered, unpracticed, unfulfilled.
@ghexaier
6 күн бұрын
the masses would never understand that
@stonkytong
6 күн бұрын
If you’re a multi millionaire, there’s really nothing else to spend on but branded
@user-dt7rr4ot1b
5 күн бұрын
@@NeidlichesSchwert Speaking of education, I wonder if your students can beat Chinese students in international math or physics competitions. Oh you also want to say universal education, poor people in China can not afford to go to school, sorry, China is 9 years of compulsory education, is an individual to go to school, more than 10 million college graduates every year, let me see what country you are, look down on Chinese education
@nylyyyn7912
3 күн бұрын
@@user-dt7rr4ot1b😂Éducation is not about « grades »
Yes, it is the one and only "True luxury style"
To people in the comment who said the anchor has good Mandarin pronunciation: guys, this is Channel News Asia, a Singaporean news channel, so of course many people there have no problem with pronouncing Chinese words.
@alanyip8416
6 күн бұрын
Singapore is a bilingual country but most of the people can speak four languages 😂
@huangzb8060
5 күн бұрын
@@alanyip8416Rubbish. Most Sinkies could only speak 2 languages.
Thanks for sharing this information
I always mix and match. I'll wear a Louis Vuitton sweater $4000 with pair of jeans from Levis that was purchased on sale $29.99. I bought my first and only Rolex watch when I was 24....now 57, I still wear the same watch. And I have never bought any other watch, not even an Apple watch. I like designer clothes but also shop discounted items too.
That’s why the Chinese has a saying, heritage will not last past 3 generations.
Not forgetting money laundering 😊
People in China are getting smart about luxury. Singaporeans... Not quite...
@ditsygirl5409
7 күн бұрын
You didn’t read news? Chinese government has recently banned accounts due to their ostentatious show of luxury wealth. It’s a sign that showing wealth is a no no now. 😂
Which probably explains why the top 1% is now giving up "quiet luxury" for "no luxury at all"
Quiet luxury? lol they like to show off no? they just replaced the logo to price tag lol
@Zed-cb8yz
5 күн бұрын
Being rich on the internet is now banned
So they finally realized flashy loud luxury is stupid...
@asj685
5 күн бұрын
The Kardashians will never learn
We have something like this in America. The bourgeoisie and the proletariat.
Over the hill wines and used handbags don't strikes me as intelligent buys. The wine is worthless as an enjoyment and the bags are perishable.
most singaporean billionaire and millionaire do this, unless you know the quality of the garment they use, you will not know what they wear can cost $70,000 usd just for a single shirt, or a leather shoes that they wear casually was specifically custom made in england because human left and right feet are not exactly the same, which can cost around $250,000 usd per pair.
Just doing the "quiet" ... for now 😂😂😂
It’s call being modest and reshaping the culture of money.
And why are they doing that?
thats good for society
"How dare people show that they've been successful?" - CCP
Avoiding logo overload and brand fatigue? Or just avoiding political scrutiny by the 'common prosperity' police ?
Oh, Otelli can speak Mandarin? She says those 3 Chinese terms in proper pronunciation.
@ymhktravel
6 күн бұрын
She actually came from a SAP school.
It's another word for 5 Cs
Reminds me of the laundering of 1mdb money on those auctions
"quiet luxury" ? shouldn't you and I be ignorant of this trend ?
@larryc1616
3 күн бұрын
If you're poor
@fromtheoutside37
3 күн бұрын
@@larryc1616 What's your definition of poor ?
Avoid hatred from jealous mass & tax authority.
Silent Grabbing of Islands and territory😅
My luxury is missing.
Hahahaha... It's not just the Chinese who are trending that way. It should be made a norm rather than a trend. Loud luxury is more than ugly. It is downright socially disruptive.
@phoenix5054
8 күн бұрын
Imagine paying 20x for boring pieces you can buy literally everywhere else.
Finally, comfortable with their $.
Talk talk talk.
Rich people are mortal, too.
green dragon lets go
The talk about quiet luxury and art/luxury collectibles are totally 2 different concepts. I do not mix these 2 together. The motivation to obtain these are not the same. If I spend money on quiet luxury items, I treat it as sunk cost.
@lamentate07
6 күн бұрын
Asians seem more clueless about this distinction than westerners in my experience, especially the Chinese. Quiet luxury is an exaggerated 'trend' anyway.
Yay! She said Gen "Zed" instead of Gen "Zee", at about 1:22.👍👏😀
@ajarnchristian
4 күн бұрын
That’s how like many non-Americans say “Z” including the UK and Australia
@johntoh6552
4 күн бұрын
@@ajarnchristian Yairs... the UK should be safe - for now - but I notice that some TV personalities in Oz are using the American "zee"... Well, you can't stop change: when was the last time you heard someone say "wireless" instead of "radio"? Once upon a time, we'd say, "Let's meet Sid at the pub! " Nowadays, we probably follow the Yanks and say, "Let's meet up with Sid at the pub! "
Cause the state is looking for them.
And all from Europe...
The gap between rich and poor in china are the largest gap on any Asian countries, the romanticism of this situation is just disgusting.
The real question is, why do you care?
stealth wealth to items Collection is off topic
Billion dollar insight. People buy luxury that they can wear to feel good when showing off. It’s hard to tell the difference between real and fakes unless with specialist equipment or trained professional eyes. Pivotal. How do you wear land or property deed titles or tell others you own this land or that property so they know at a glance that you are ultra rich and not pretend rich?
Billionaire 🎉wow😂
Coz the Chinese people know for a fact that Luxury brands are made in their country; while contemporary brands are made in Europe. 😅
Wear what you like. People are going to talk shhh regardless
After I bought a $10 million luxury item and I want to resell the same undamaged “second hand” item the next day, people only buy it for less than $5 million dollars, don’t I make a loss of $5 million+? Luxury cars and luxury retail items are known since ancient times not to give birth to future new or more money.
Don't spend on Luxury item because you only give more money for only a small quality
Mentality still new money if you talk about US China
@stephenwonghongweng4298
8 күн бұрын
The US is steadily moving towards Hugo Boss for style if you get what I mean.
Alice Guo no wonder ❤
I HATE CLOTHES WITH THE BRAND LOGO. THEY DON'T LOOK CLASSY
The interviews completely got sidetracked from the original point of topic. Not only were the wrong people interviewed, no further discussions about the quiet luxury trend were ever asked. Very bad and confusing journalism.
Lol always coming up with new trends will take a long time to replace. 😅
It’s still conspicuous consumption
The younger Chinese generation starting to display their“ Confidence” based upon their own “style” of luxury, instead, being blindely following the “Foreign” trend defined by the west.
Then eventually no one will wear brands because everyone will want people to think that they’re all into quiet luxury and the rich will start being flashy again ad infinitum 😂 It’s like how British upper class stopped using spices when it became cheap but hoarded it when it was rare and expensive. People are such silly beans.
Sounds disgusting.
Well the answer to the question in this video title is that the Chinese government fined those people who flaunt their wealth
because you don't want the government to take an interest in you.
😢😢😢
Wedding gifts and engagement gifts
Corrupt monies must of course be kept out of tge radar.
Yes because they are being watched
@joshtep6784
2 күн бұрын
Nothing wrong with that, I am sick and tired aswell of people flashing wealth when we have a homeless and all around cost of living crisis.
and they paid for this... ironic.
Don’t forget the sourgrapes, cynical community too. They are everywhere especially in the comment sections. They couldn’t mind their own business most of the time. 😂
quiet luxury r Uniqlo and H&M
老前鋒 (Lao Qian Feng) means old striker like 37 year old Cristiano Ronaldo. 新前鋒 (Xin Qian Feng) means new/young striker like Erling Haaland.
Defeats the purpose in the story narration of a quiet luxury story. 😅
Have money to buy?😂
for those tycoons no place to spent then spend at luxury item, they treat $10000 as $10 for own self, but treat for others $10 like $10000.. lol
Current China drought and flood, foreign business exits, PMS below 50 not ever mentioned.
@directxxxx71
7 күн бұрын
PMS??????😂😂😂
@BeelP.
6 күн бұрын
China is doing fine, thank you. The official PMI covers a lot of 4th rung areas and semi rural industries as well, and these have been in decline since forever as people migrated to the coastal and larger interior cities. The Caixin index's strength is a reflection of that. China's GDP is almost certainly growing faster than the country you are from, still.
@lwmtx6156
6 күн бұрын
U obviously only know China from western media.
@vegamoonlight
5 күн бұрын
Certain parts of the US are wrecked by new typhoons. But the way their media reporting them is like it's new normal.
Corp core is on the rise so yeah
very good change! the gov did great to curb crazy flaunting and worship of some names...
2:28 China 969 billionaires 2023... Does CNA stand for China News Agency? Can you state your source?
Commenting for the algorithm
Aren't they a little late to the party?
@luxi2701
5 күн бұрын
Chinese Gen Z don’t wanna be in the snobbish club anyway, they prefer purchasing Chinese traditional clothes such as Hanfu.
China late to the QL party
this sara talk for two minutes and did not address the question of the interviewer
Talking nothing about quiet luxury at all!
❤😊❤ WHY NOT? IT MAKES SENSE. BEAUTIFUL... SIMPLICITY IS BEAUTY. QUIET SOPHISTICATION & HUMBLE LIVING. NOT FLASHY INDEED.
glad that these billionaire are following my trend