What Is Human-Centered Design (HCD)? Difference Between User Centered Design and Key Principles

Discover what is human-centered design in this comprehensive video. Learn about the principles of human-centered design (HCD) and how it differs from user-centered design. Understand why focusing on the human aspect is crucial for creating effective and empathetic solutions.
Human-centered design emphasizes direct engagement with users, understanding their context, and observing their interactions. This approach ensures that the solutions we create are suitable for real users in real contexts of use. William Hudson discusses the importance of multidisciplinary teams, early prototyping, and iterative testing to refine design solutions. Explore the human-centered design process, which includes researching user needs, creating prototypes, and evaluating designs with real users. This video also explains the differences between human-centered design vs user-centered design, highlighting the importance of empathy and user-focused design tools and techniques.
Join the Interaction Design Foundation (IxDF) and learn how to integrate human-centered design thinking into your projects. This video covers essential topics such as human-centered design principles, the human-centered design process, and the role of empathy in creating successful products. Enhance your understanding of HCD and improve your design practices by incorporating these principles into your workflow.
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Key Moments:
00:00 Introduction: Understanding Human-Centered Design
01:11 Key Features of User-Centered Design
02:05 Contexts of Use
04:22 Focus on Real Users and Real Contexts
04:38 User-Centered Design Diagram
05:50 Avoiding Waste Through Comprehensive Design Processes
07:14 Adapting Solutions to Different Contexts
09:25 Steps of User-Centered Design Process

Пікірлер: 26

  • @InteractionDesignOrg
    @InteractionDesignOrgАй бұрын

    Key Moments: 00:00 Introduction: Understanding Human-Centered Design 01:11 Key Features of User-Centered Design 02:05 Contexts of Use 04:22 Focus on Real Users and Real Contexts 04:38 User-Centered Design Diagram 05:50 Avoiding Waste Through Comprehensive Design Processes 07:14 Adapting Solutions to Different Contexts 09:25 Steps of User-Centered Design Process

  • @dr.arthuranyah1120
    @dr.arthuranyah11203 жыл бұрын

    I am impressed with the introduction and the understanding of the role and value of well-executed principles of Human-Centered Design, with the term "User". Though the focus seems to direct the "User" skills sharing in strengthening the Human-Centered Design.

  • @Rebecca236
    @Rebecca236 Жыл бұрын

    "You can actually CANNOT do evaluations on things you haven't built". 😆🤣 Priceless!

  • @SuperMblo
    @SuperMblo2 жыл бұрын

    You're a wonderful teacher.

  • @Rebecca236
    @Rebecca236 Жыл бұрын

    OMG What a good point about the evaluation process 👍

  • @nemora68
    @nemora683 жыл бұрын

    Thanks a lot. It is a good context about HCD

  • @InteractionDesignOrg
    @InteractionDesignOrg3 жыл бұрын

    Learn more about human-centered design in our online courses: www.interaction-design.org/courses?

  • @bdattaraj
    @bdattaraj3 жыл бұрын

    Thanks 🙏

  • @fpartidafpartida
    @fpartidafpartida3 жыл бұрын

    This guy is good.

  • @storiesworthtellingwiththe6810
    @storiesworthtellingwiththe68103 жыл бұрын

    Empathy is so important

  • @InteractionDesignOrg

    @InteractionDesignOrg

    3 жыл бұрын

    Empathy 🤝 Design for the win!

  • @mr.random043
    @mr.random043 Жыл бұрын

    💥

  • @vandanachhura8905
    @vandanachhura89052 жыл бұрын

    How can and which department give job after done this course

  • @anarniahunt7422
    @anarniahunt74224 жыл бұрын

    Confused as to why the start of this theory is "human" centered and the rest of the video continues with the term "User"?

  • @lucamarshallable

    @lucamarshallable

    4 жыл бұрын

    the user is almost always human

  • @Puleczech

    @Puleczech

    3 жыл бұрын

    I think it is a practicality issue. While psychologically and from a broad point of view Human and User are "the same" and really should be thought of that way, the actual words "human" and "user" have their different definitions, meanings and uses. Example: when thinking about the problem of public transportation, one should really think about passengers as humans to make sure transportation meets the regular human needs. But when talking about the topic, constantly using "humans" could get confusing as to whether it includes the driver of the public transport or the people taking care of the infrastructure or whoever else, or just the passengers. To bring the example closer home, "users" and "stakeholders" are both human. But talking about humans only, you could get into situations where it is not clear whether you mean actual users, actual stakeholders, or both, or somebody else.

  • @pragmatica1032

    @pragmatica1032

    3 жыл бұрын

    Just don't pay attention. This is a vain pedantic debate. Both terms are indeed interchangeable. The main idea is to respect the people we are designing for and that often times, you may hear people talking about "the user" in a negative or non-empathetic way.

  • @A2nthop

    @A2nthop

    2 күн бұрын

    This video doesn't really get around to the core question of "how is human-centered design different than user-centered." So the rest of the video after the start is really about UCD, though to be fair, there's a lot of overlap, and if you're designing a product for a company that cares primarily about its users, they might as well be the same. The "calling users 'users' dehumanizes them" isn't the only (or even main reason) that HCD is different than UCD. The real difference is that HCD focuses on humans beyond direct users. It's not just about users, but stakeholders: different types of people who could potentially have any interest or stake in the thing being designed. HCD makes more sense when you think about designing for things that play a social role. For example, imagine you want to redesign a city park. Obviously, you want to consider it's current users. But there are tons of people who might have an interest (stakeholders), even if they're not currently users or never become users. Maybe nearby dog owners don't really use the park now, but would would, if it had a off-leash area. Maybe a business owner nearby would never use the park but wants the park to be designed in a way to encouraging users to walk to it so they pass by her shop. Maybe parents of small children would actually hate it if the new park had an off-leash area because they are concerned that encouraging more dogs would put their children at risk. Dealing with these kinds of conflicting desires and wants is also a bigger part of HCD vs UCD, as you are more likely to get conflict when you engage different types of stakeholder groups.

  • @icksv5529
    @icksv5529 Жыл бұрын

    03:40 well you have clearly never paid for a coffee in Germany 😅 it works exactly like in a supermarket, one by one all in line waiting for their turn to pay 😁

  • @TheBrandCoach
    @TheBrandCoach3 жыл бұрын

    User is key ...

  • @pragmatica1032
    @pragmatica10323 жыл бұрын

    Since when does the word user do not refer to humans? Any HX designer here could explain that to me?

  • @renesigala8668

    @renesigala8668

    3 жыл бұрын

    Lo explica en los primeros minutos

  • @Puleczech

    @Puleczech

    3 жыл бұрын

    It has been referring to humans all the time. But HCD is about incorporating a mindset or to make a realisation that systems are here to make the lives of humans easier = the system in fact revolves around real humans. While the term "user" carries a component connotation = users are just one of many parts of the system.

  • @pragmatica1032

    @pragmatica1032

    3 жыл бұрын

    ​@@Puleczech Thanks for bringing back here. Just watched it again. It appears that in the video, William Hudson advises not to call users by the word user, but to give them a name (as we do in personas) as just talking about say 'the user' may dehumanize people. So instead of using the phrase «the user is doing x» be are better off using the persona name as in «Rebecca is doing x». Hence making it clear that we are indeed talking about a real human (that hopefully we have characterized with UXR) and not an anonymous "stupid user". It is really funny though that W.H. then goes on for the rest of the video by never ever mentioning the word human again and consistently talking about users. Why make that Human vs User point in the beginning then? Both terms are totally interchangeable. What matters is to not dehumanize people using our designs. All this to say that I find this debate some have between users and humans totally pedantic. This distracts us from the pertinence and the objective of an otherwise great video.

  • @jarrydhennequin7905
    @jarrydhennequin79053 жыл бұрын

    Don’t build paper prototypes. They’re inefficient. Use Figma and Webflow.

  • @InteractionDesignOrg

    @InteractionDesignOrg

    3 жыл бұрын

    Hi Jarryd, thanks for the comment! We see your point and totally understand. We've come to learn that not all solutions fit all the teams. There are still folks who prefer (and want!) to see and feel their process in paper and ink - even if it means they'll have to do it over again on their computers. Time will tell the future of paper prototypes. 🙂📄🖊