What Is Employee Branding? (With Examples)
Learn what employee branding so you can uncover how to build trust through cohesion and aligned communication.
#employeebranding #branding #brandstrategy
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By the end of this video, you’ll understand what employee branding is and how top brands use it to build their reputation and brand loyalty.
First, we’ll answer the question “What is employee branding?” and also why and how it works to provide a sense of predictability and trust.
Next, we’ll look at the distinct difference between employer branding v employee branding, how they appeal to a different groups and how they're interdependent.
Then, you’ll discover the advantages of employee branding, how it leans on strong brand culture and how it can communicate a strong, healthy and aligned internal brand.
Finally, we’ll look at one of the world-leading employee branding examples through Zappos and their internal processes to develop employees to represent the brand values and beliefs.
0:00 What Is Employee Branding? (With Examples)
1:03 What Is Employee Branding?
2:14 Employee Branding Vs. Employer Branding
2:56 Advantages Of Employee Branding
4:07 Employee Branding Example: Zappos
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Пікірлер: 14
It cleared my concept! Excellently explained 👍
@BrandMasterAcademy
Жыл бұрын
👍👍🙏🙏
Great stuff buddy
@BrandMasterAcademy
3 жыл бұрын
Thanks 👍
Nice video thanks for sharing it
@BrandMasterAcademy
3 жыл бұрын
Glad you enjoyed it
Nice video. Sir, i want to ask, for a company who's selling consumer goods (i.e nestle etc) how can the employee representing brand to the audience when there will be less touchpoint for them to communicate directly to audience. Different with a company who's selling services.
@BrandMasterAcademy
3 жыл бұрын
Of course, if there is no employee-customer facing touchpoints, then employee branding is less pressing. That said, every person within the business communicating the brand from the social media manager to the copywriter should understand how to represent the brand
Sir, would you mind if I ask about your credentials in what field you are qualified in or what degree you have it's not that I don't acknowledged you more of a less credible but it's just I'm doing BBA and I have to select my majors for my BBA and I have like a dalimatic situation between finance and marketing.
@BrandMasterAcademy
3 жыл бұрын
My background education is in finance, specifically financial markets with further qualifications in design and marketing. Finance and Marketing dovetail through business of course though they are completely different directions. In my personal opinion, I've found marketing to be far more interesting. Which way are you leaning?
@HHVideoseducationisimportant
3 жыл бұрын
@@BrandMasterAcademy Sir, thanks for the reply I have selected finance as my major I'm from Pakistan and I have decided to become an expert in finance just like warren buffett but I want to diversify my skills and knowledge so I need to have maketing, supply chain, HRM knowledge too for that I have subscribed to different youtube channel including you my goal is to be in a finance department of any bank in canada that's why I'm trying to learn everything so that I can easily get an job in Canada I have planned to go there through express entry
@HHVideoseducationisimportant
3 жыл бұрын
@@BrandMasterAcademy also maybe I will change that and will do a MBA in marketing from canadian university if I will not like the work of finance.
is this related, in any way, to employer branding? Certain employers like the Spread group have employees focusing on just that. i know you tried to explain that somehow, but i'm still a bit lost on it.
@BrandMasterAcademy
Жыл бұрын
Employer branding is how businesses grow their reputation as great employers :)