What Happened To True Religion Jeans : The Rise And Fall Of A Streetwear Brand

Ойын-сауық

How many remember True Religion Jeans? In the early to mid 2000s True Religion was the flagship American denim line.
They sold for a premium, could be seen tons of celebrities and gave Japanese denim brands a run for their money.
There was a time where having that horseshoe logo on you but, not only meant that you were a fan of quality jeans, but that you were also willing to drop out for them.
But over the years, True Religion has fallen off, and if you're wondering how that happened then you're in the right place.
I'm Nate the Great from Take Flight 214 and this is the rise and fall of True Religion Jeans.
www.takeflight214.com/
/ takeflight214
/ takeflight214
If you liked this video then you should check out the others in our Rise and Fall Of A Streetwear Brand Series:
What Happened To Crooks and Castles: www.youtube.com/watch?v=cD-ia...
What Happened To Alife: www.youtube.com/watch?v=6PCDS...
What Happened To Diamond Supply Co. : www.youtube.com/watch?v=uSwr6...
What Happened To Billionaire Boys Club/Icecream : www.youtube.com/watch?v=BUlyW...

Пікірлер: 124

  • @fkrecords313
    @fkrecords313 Жыл бұрын

    I still wear tru belts shirts jeans all that idgaf if people ain’t feelin it no more

  • @user-ix4xl5qu3i

    @user-ix4xl5qu3i

    Жыл бұрын

    I still wear Trues too. I love the quality and fit of them Especially the Rickys

  • @redhunnid5142

    @redhunnid5142

    Жыл бұрын

    Y’all just stuck in a era Lmao

  • @noidea5876

    @noidea5876

    11 ай бұрын

    @@redhunnid5142stop hating bro

  • @domcolon5163

    @domcolon5163

    10 ай бұрын

    Wear whatever makes you happy fam

  • @OGRYDA

    @OGRYDA

    6 ай бұрын

    ​@redhunnid5142 You just stuck on trends.

  • @IndigoStarrSeed
    @IndigoStarrSeed Жыл бұрын

    Real fashion heads still wear them because they are quality. Hypebeasts just don't wear them.

  • @dunwither3325

    @dunwither3325

    Жыл бұрын

    Negative. Tru religion is not worn by ppl in lower manhattan . It was coveted by hip hop and became “ghetto” I never heard anyone say that true fashion heads wear them. Just not true

  • @IndigoStarrSeed

    @IndigoStarrSeed

    Жыл бұрын

    @Dunwither Who gives af about lower manahattan besides an NY'er? Yall don't own fashion, and NY is no longer the trendsetter. Nobody cares or is checking for what yall are doing 🥴🤣

  • @dunwither3325

    @dunwither3325

    Жыл бұрын

    Real fashion heads or old ass ppl.

  • @IndigoStarrSeed

    @IndigoStarrSeed

    Жыл бұрын

    @@dunwither3325 Wasn't Latto and Ice Spice just going back and forth about true religion jeans about a month ago? Exactly, ifykyk.

  • @Darknesssleeps

    @Darknesssleeps

    7 ай бұрын

    Stop it 😂

  • @urmum8311
    @urmum8311 Жыл бұрын

    I watched this wearing all true religion

  • @madmenenist1464
    @madmenenist1464 Жыл бұрын

    Everybody still rocking them in sac

  • @nathan.847

    @nathan.847

    Жыл бұрын

    that sematary influence

  • @Sid-ql1bm

    @Sid-ql1bm

    Жыл бұрын

    Hell nah. Everybody wearing Purple jeans now 💯

  • @909bkaby

    @909bkaby

    Жыл бұрын

    @@Sid-ql1bm Ong purple replaced trues in southern cali idk about the rest tho

  • @SaoirseDarriell
    @SaoirseDarriell8 ай бұрын

    I just recently started buying them and I gotta say I haven’t stopped I think I own like 5 of their joggers and sweater set and I’m about to dig into the jeans. The material quality is beautiful im glad I was introduced by my aunt to them I can’t stop buying now

  • @Sid-ql1bm
    @Sid-ql1bm Жыл бұрын

    True Religion and Polo Ralph Lauren was hitting different back than 💪🏾 that was the drip back in the day

  • @genefury75

    @genefury75

    11 ай бұрын

    Polo is still the drip what you talking about.

  • @christopherbryant366

    @christopherbryant366

    2 ай бұрын

    Polo still and will always be hottttt. That's my number 1 brand

  • @codystrom8708
    @codystrom8708 Жыл бұрын

    I still rock them, great quality and build. Ricky super t is the most comfortable jeans imo

  • @SamiUddin13
    @SamiUddin13 Жыл бұрын

    I like true religion jeans, just not their price points. That's how I was able to get trues at Marshalls any where from $40 - $60 a pair. Also, nobody wants to be spending hella money on clothes anymore because it's too expensive and people wanna spend money on other things besides clothes.

  • @skelly000

    @skelly000

    8 ай бұрын

    If you like them why not get the OG pairs. The ones at Marshalls are not completely authentic 😕

  • @dipo2142

    @dipo2142

    3 ай бұрын

    ​​@@skelly000really, not authentic? How?

  • @ButtonWalls

    @ButtonWalls

    3 ай бұрын

    @@dipo2142 They are authentic but the quality and design is utter trash. Nothing compared to old pairs

  • @yeshayahu8358
    @yeshayahu8358 Жыл бұрын

    When I was younger specifically in 2004 that’s when I first saw the branch of religion. I actually have a pair of jeans that I bought some three years ago that back then in 2004 I couldn’t afford. I have the Marco Big Big Ts which are now almost 19 years old. Since that time I’ve noticed the quality has gone down but regardless I still like the brand.

  • @paulishpaul
    @paulishpaul Жыл бұрын

    Trues bout to be back if not already back yall slacking

  • @reginaldrobinson980

    @reginaldrobinson980

    Жыл бұрын

    They back more Celebs rocking them which gon make the regulars rock em

  • @paulishpaul

    @paulishpaul

    Жыл бұрын

    @@reginaldrobinson980 sematary single handed bringing them back on depop

  • @909bkaby

    @909bkaby

    Жыл бұрын

    Everything comes back around some time in fashion

  • @Netbanger1

    @Netbanger1

    2 ай бұрын

    I don’t care what you think 😂 I never stopped wearing trues. You’re the one slacking caring about what other men think

  • @therealdarkknight480
    @therealdarkknight480 Жыл бұрын

    We still rock trues 💪🏿💪🏿 never gunna die tbh it’s really good quality like Levi’s

  • @adrienjanvier173
    @adrienjanvier1739 ай бұрын

    Well-researched documentary!

  • @JihadMuhammad-uk8ze
    @JihadMuhammad-uk8ze2 ай бұрын

    Literally still spend money on these jeans in 2024

  • @antithesis2211
    @antithesis2211 Жыл бұрын

    TBH… Their jeans and shorts are quality, till this day!

  • @arellanoactivo
    @arellanoactivo Жыл бұрын

    I got my true religions and they look amazing 😎

  • @user-sh8bb9yq5i
    @user-sh8bb9yq5i2 ай бұрын

    I still wear true religion don’t matter what people think.if you like the brand then wear IT!!

  • @ceezfoe2092
    @ceezfoe2092 Жыл бұрын

    true religion is a religion at this rate. All mfs who fw jt gonna stay TRUE.

  • @cheriegildart
    @cheriegildart Жыл бұрын

    I just bought my husband a pair of TR jeans & 2 of their tshirts. He really wanted the ones with the red stripe down the side of them but I have yet to find a pair.

  • @v0id166
    @v0id166 Жыл бұрын

    sematary brought the brand back

  • @ButtonWalls

    @ButtonWalls

    4 ай бұрын

    sematary aint saving true religion from themselves 😂

  • @MRpuffzcookie30

    @MRpuffzcookie30

    Ай бұрын

    He pretty much wears robins now

  • @georgezavala233
    @georgezavala2332 ай бұрын

    I think they’re making a come back I pick up all their monogram joggers

  • @thebrodyjt
    @thebrodyjt23 күн бұрын

    I just bought a pair of Rocco last week. I wish they still had the Nathan’s

  • @kingmiller1982
    @kingmiller198210 ай бұрын

    @4:20 this guy living in the future. 😊😊 2024??

  • @gabrieljosefa3994
    @gabrieljosefa3994 Жыл бұрын

    Yes still wearing them…still rocks!

  • @assfac3nascar37
    @assfac3nascar37 Жыл бұрын

    I just bought 3 pairs

  • @glenroberts7557
    @glenroberts75573 ай бұрын

    Just got a pair I don't give a fiddlers fk who likes em I'm go flex em like a gee

  • @mneshcorebarTFK
    @mneshcorebarTFK11 ай бұрын

    What 2012 when Vybz dropped Straight Jeans and Fitted?.?

  • @DaddychiLL6
    @DaddychiLL6 Жыл бұрын

    Lol I still picking up the jeans they are good ass quality I buy the more subtle pairs where u can barley see the horse shoe live the new minimalist style they are going for in the new season

  • @nubieOSS
    @nubieOSS Жыл бұрын

    True back on so we coolin

  • @MadaraUchiha-lb9qm
    @MadaraUchiha-lb9qm Жыл бұрын

    Still rockin em shits

  • @GangStar_6
    @GangStar_6 Жыл бұрын

    Imma keep it real. The quality tho it’s on point

  • @kanemace3750
    @kanemace3750 Жыл бұрын

    There still big in the uk

  • @Random-qe4qg
    @Random-qe4qg Жыл бұрын

    true religions are trending rn

  • @soeulsig
    @soeulsig Жыл бұрын

    ngl they never fell off

  • @Mr.Atlanta850
    @Mr.Atlanta8505 ай бұрын

    I'm Still rocking it and just got more true religious gear for Christmas 😃 Quality is hard to come by.

  • @nowshadbhat6158
    @nowshadbhat6158 Жыл бұрын

    I love these jens how can I get these?

  • @dacembur

    @dacembur

    Жыл бұрын

    ebay or depop

  • @nowshadbhat6158

    @nowshadbhat6158

    Жыл бұрын

    What did u mean???

  • @m777xx

    @m777xx

    Жыл бұрын

    Google Shopping

  • @Random-qe4qg

    @Random-qe4qg

    Жыл бұрын

    on their website/app

  • @1Blackstaffer
    @1Blackstaffer Жыл бұрын

    Nice. I heard the name here and there, but never knew what they were about.

  • @dashreynolds8188
    @dashreynolds818821 күн бұрын

    still nice

  • @gabrieljosefa3994
    @gabrieljosefa3994 Жыл бұрын

    Im wearing them…lots of collction already…

  • @kevinjohnson6177
    @kevinjohnson61776 ай бұрын

    Just on the web site $50 - $150 fire jeans all styles. I stay buying them.

  • @Kit_Bear
    @Kit_Bear18 күн бұрын

    Most people don't know them because they don't own them. If you know then you know and the people who know let you know that they know. It's a club, if you ain't in it then you're never going to be in it. For the most part, my daily wear is all TR. Walk into a high end store and they know. They don't treat you like a punk or a shoplifter because they know that you have money.

  • @benjaminfluellen1325
    @benjaminfluellen132510 ай бұрын

    I still rocks wit them .they jes different and very gud quality

  • @Trollyaccount
    @Trollyaccount2 ай бұрын

    Me personally I think all the fakes put them out of business

  • @DarkRobin67
    @DarkRobin6711 ай бұрын

    Still wear them ngl, good quality clothes,

  • @alryan252
    @alryan2523 ай бұрын

    Ross is the plug for this brand now lol

  • @octaneswagg
    @octaneswagg6 ай бұрын

    That happens to every brand every brand will go up then fall off js

  • @1fault
    @1fault Жыл бұрын

    Sematary brought them back

  • @hiliax

    @hiliax

    Жыл бұрын

    HAUUUUGHH

  • @psychwardfare

    @psychwardfare

    Жыл бұрын

    Chief keef brought it back 1st can’t fade

  • @cupzify1207

    @cupzify1207

    Жыл бұрын

    You a new fan

  • @hiliax

    @hiliax

    Жыл бұрын

    @@cupzify1207 "omg guysh look im an oldgen look guysh i know more about music" 🤓

  • @cupzify1207

    @cupzify1207

    Жыл бұрын

    @@hiliax corny asl

  • @mikekool3675
    @mikekool36755 ай бұрын

    What does he mean remember I haven't stopped

  • @beachcity562
    @beachcity562 Жыл бұрын

    Ppl in new York still wear them

  • @CBlixk6300

    @CBlixk6300

    9 ай бұрын

    We made em cool

  • @beachcity562

    @beachcity562

    9 ай бұрын

    @CBlixk6300 yeah I seen Rich ppl wearing the true

  • @pablofinesse625
    @pablofinesse6258 ай бұрын

    I remember 2016-2019 all I wore was trues

  • @kevinjohnson6177
    @kevinjohnson61776 ай бұрын

    We still rock these😅😅. The migos still in them 2 chainz and other's. They aren't dead.

  • @flykiddie
    @flykiddie9 ай бұрын

    wasn't it founded in 1956?

  • @w19ely85
    @w19ely858 ай бұрын

    My man said "2024"

  • @rockstarjoe5725
    @rockstarjoe572511 ай бұрын

    need chief keef to bring TR back in style

  • @CBlixk6300

    @CBlixk6300

    9 ай бұрын

    He got it from New York all of em did

  • @rockstarjoe5725

    @rockstarjoe5725

    9 ай бұрын

    tf @@CBlixk6300

  • @cortextickle
    @cortextickleАй бұрын

    i swear i think the name and theme of some of their clothing throws people off. the jeans are like regular diesel, buffalo etc. style jeans. then you go and look and they sell trucker hats. but then you go look further and they have these sweat suits that borderline look like some gangster goth shit i've never seen before. they look weird af. some of the designs are just way too busy looking like those goofy ass shirts you always see at burlington coat factory with dazzles and shit glued all over them. the name itself also feels like it belongs to 90's grunge rock like it'd be the name of a marilyn manson album or something. as a kid i used to walk past that store all the time and never once was even interested based on the marketing. apparently kids like me were the target audience to a large degree but based on how they marketed we surely didn't know it. the presentation of the brand is just very odd is all. honestly before learning more i would have assumed the t shirts etc all came from hot topic...

  • @WavyJDMmontana
    @WavyJDMmontana Жыл бұрын

    I still Rock my shits!!! I’m the king of True religion Wea I’m at Stop playin… I never let ‘em go when I touch my First Couple racks years ago I bought em I’ll never forget where I came from 💯💯

  • @FoxThaStoner

    @FoxThaStoner

    Жыл бұрын

    Infinite respect my brother. My exact thoughts Horseshoe my pants til the death of me

  • @rockstarjoe5725

    @rockstarjoe5725

    11 ай бұрын

    real relate

  • @subsoniq101
    @subsoniq1017 ай бұрын

    You can find true religion at your local Ross dress for less or Marshall’s. For the low

  • @takeflight2142

    @takeflight2142

    7 ай бұрын

    Dam really? There’s some Ross selling True Religion? I’ve never seen it on my sleeper trips

  • @michaelalexander4284

    @michaelalexander4284

    Ай бұрын

    And TJMaXX I even seen a TR toiletry bag for 9.99

  • @EastDallasKicks
    @EastDallasKicks Жыл бұрын

    Quality dropped

  • @Eltardotv
    @Eltardotv7 ай бұрын

    Their baggy overpriced jeans went out of style and wasn’t a trend anymore

  • @dizmop
    @dizmop10 ай бұрын

    This ain't a streetwear brand

  • @joelashadali
    @joelashadali9 ай бұрын

    The irony is True Religion will probably be in Target or Walmart soon enough.....its not snd will never be a iconic brand

  • @luisenciso8777
    @luisenciso87773 ай бұрын

    Still Rock true religion Jean I’m a Fien

  • @Cristian.Isidoro
    @Cristian.Isidoro5 ай бұрын

    Do you really think you look fly in true religion?

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