I’d still wear obey. I wish I could find some more vintage pieces from early 2000’s for sure. I wouldn’t wear the new stuff tbh. Very fascinating video. I was watching Degrassi and saw someone wearing an obey t shirt and didn’t realize it was founded in the early 2000’s. I thought it was a hype beast brand that was popular back in my high school days. So I decided to start looking around for more of the earlier clothing pieces. Then randomly decided to look up “obey clothing brand history” and found this video. Nice commentary and nice work!

@takeflight2142

4 ай бұрын

Glad you enjoyed the piece 😃

I^m still an big fan of Obey

Bro you need WAY more view and subscribers. There’s no way that teens during the late 2000s-early2010s don’t relate to the clothing trends from that period.

@takeflight2142

2 жыл бұрын

Thx fam I really appreciate hearing from people that enjoy the stuff it’s really hard to get noticed when ur new. We been busting our ass but only have 1500 subs 😂 need you guys help please share the videos to help us get more attention

Thank you! Mostly commenting for the algorithm, but i legit appreciate how thoughtful this vid was. Keep doing you

We are an “OBEY” family for life. Since 1991 we’ve been wearing Obey

@erikwettergren1986

4 ай бұрын

OBEY CLOTHING WAS FORMED IN 2001

I remember all this Obey going on during the 08 election . It was a crazy time then just like it's now . This "steeet art" coincided with the whole "hipster boom " of that era . Post Gen X enter the Millennial ..

Appreciate this bro, well put together and informative 🤘

Zumiez happened to a lot of these brands, that's what happened.

@P33CEGAWD

Жыл бұрын

That’s exactly it. Once you put your shit in Tilly’s and Zumiez it’s over. The little kids and lames get their hands on your shit and it’s game. Never ever sell out and instead open your own lil shop and online store fr

@nicgur_6981

Жыл бұрын

@@P33CEGAWD yeah but half of these companies didn’t really care about their skaters and shoes they just want to sell the company too make that bag which is cool also making your local shop is a bad idea because your competitors can just beat you out.

@nicgur_6981

Жыл бұрын

OMG ZUMIeZ sO BAD DO A KicKFlIp DUDE IM DONE No you goddamn, Hypebeast go touch grass it’s not your company.🤡🤡

@rugsbaby

Жыл бұрын

@@nicgur_6981everything is about a bag these days that’s our generation lol. Pretty sad😂 GEN Z is gonna be even worse

@Kiyah1117

10 ай бұрын

@@P33CEGAWDthey dont really care who they sell to…just tryna make money💀

I totally forgot about Obey until I walked into a store here in Bangkok and noticed they were stocked with the stuff

Hell yeah. One of best fabrics for winter and skating

I still wear it

It's fallen out of public attention, but he's moved more into the fine art world and makes much bigger sales with fewer buyers. Not sure about what his financial statements look like, but he seems to be doing fine.

From a graffiti perspective he sold out From a business perspective there was so much potential for more From the art perspective not many mainstream or underground was doing stencil art on his level at the time. You call him what you want but a g.o.a.t in my eyes.

@dizmop

Жыл бұрын

I'm not into Obey but I can't disagree with you.

I still buy his apparel, t shirts more than anything, when I see a design that likes me. After Stussy this is the brand of which I have more clothes

I still rock Obey

Thanks for video!

I’ve always wondered this!!

Takeflight214 has been killing it on the "What Happened To Series" . Keep this shit up family.

great clip, thank you

@takeflight2142

3 ай бұрын

Glad you enjoyed it

i still rock it as a street artist🔥

once you see andre the giant, you cannot unsee it in the obey sticker no more

Still in all the stores in uk too

Amazing vid brotha

I’m a fan of Fairey as a whole and what he stands for but I can agree that the OBEY brand has lost momentum. The brand graphics have become very simple and have gone away from his anti-establishment views seen in his early art as well as more recent works of his own. I’m still a fan of OBEY because of Fairey but he needs to continue shaking things up like he does elsewhere in his art.

@MLopez-rn1zh

3 ай бұрын

Is OBEY brand satanic, I have a few shirts but recently I’ve heard rumors of it being like that.

555 Soul, Fukt, JNCO

Oh, this is why the "I still BLEACH" hit Japan. It followed the OBEY tactic. Makes sense since Kubo loves fashion.

Hello Nate, how is it you don’t have 10,000,000 subscribers is a mystery to me?

@takeflight2142

7 ай бұрын

Your lips to Gods ears good sir

By the way, we have appeared in 1999, in Russia in Moscow. I was still very young then, but I consistently wore their clothes from 2006 to 2014. it was like a lifestyle.

Just bought a dope varsity jacket from them

Plenty people still wearing obey especially the art fans and og streetwear heads

It did it's thing pretty well

I actually hate they swag Era obey aesthetic and I think to this day their shirts are pretty bad, but I've enjoyed the jackets, cardigans, and the like that they produce now a days. Avoided them like the plague at the time, but I do own some pieces now that the aesthetic changed.

And also constant legal issues.

Excellent analysis. Could you do a video on what happened to Zoo York?

@takeflight2142

Жыл бұрын

Got ya I need to put Zoo York on the list

@chainsawteddybear

Жыл бұрын

oh hell yeah

Nothing happened. A new era or new generation came, which affects most clothing companies. Back in the 80s, we wore Gibauds, Gennera, CK, Benetton, Union Bay, Tretorns, etc…Those brands aren’t popular anymore, and the current young generation has no awareness or interest in them because they have the style and brands of their era

I own a beanie and a hoodie from obey

Obama was my first president I could vote for. Let’s just say I haven’t had hope for politics ever since.

Not gonna like a video I haven’t seen yet to know if y’all did it right yet, ya dingus

Not gonna lie I hated OBEY, I never understood the tees. 😅 They look cool now though.

Style is cyclical and all trends have a an expiration date. Street wear in general has fallen from the forefront. Sadly the art of true fashion has been destroyed by “fast fashion “. Dominated by cheap disposable fabrics and poor imitations of fine silhouettes. One can argue that the art of fashion is dead. To every single person calling this man a sellout - Please let us know the name of your brand and the elite locations carrying your streetwear collection. One beautiful thing about Shepard Fairey is his belief that art is for everyone. The glory of great art is not a privilege reserved for the rich and famous. He continues to release prints at prices the average American can afford. Within minutes his prints appreciate in value 200%-300%+ Contributions to the historic election of Americans first black president were a a privilege to participate in. Even if some were ultimately disappointed by policy or events, we helped to change our country. I did not believe I would live to see a Black Family in the White House but I had HOPE. When your art is hanging in the Smithsonian you have NOT fallen. Shepherd Fairey an Icon.

Nah id wear it if it was cheaper I just can't bring myself to pay that much for something so simple

His art is in great demand. You need to look into your content. Mainly your into sensation click bate. That puts eyes on your videos. The prices of his art continue to go up.

@takeflight2142

3 ай бұрын

Catching eyes is the name of the game, and he did in fact sell out.

@richardcox7926

3 ай бұрын

@takeflight2142 👍 Catching eyes is also a form of sell-out. You cool. We are all guilty of selling out....in some way. Take care, my friend.

They made 30$million last year and just opened up another store in Paris that’s a pertty good fall off

@takeflight2142

9 ай бұрын

“Fall off” doesn’t necessarily mean completely broke or out of business.

I never buy was too expensive and the quality of snapbacks was poor

I always thought the using Andre the Giant and visuals from “They Live” as whack. It wasn’t creative and it was all over priced crap.

Bruh I received a beannie, and if they would remove the giant brand logo, I would swear it was from a chinese store, quality absolutely sucks

@takeflight2142

Жыл бұрын

😂

Amazing artist all the same...life is full of traps...shouldn't detract from what he's done.

how ironic that he's a government worker

@takeflight2142

Жыл бұрын

Yeah he definitely sold out

Learn your lesson: engaging in politics is just not worth it

@takeflight2142

7 ай бұрын

More true words have never been spoken

all the occult illuminati symbolism in their clothing is what turned me off help it make sense

The company came out as a liberal and lost a lot of customers

Everything in this world is for sale. Art, love, you, me. Each has its own price. No wonder he sold out. Although I heard that he was forced, supposedly by the guys from the brotherhood of the world government. He has undermined the system of the current world order too much.

Having Obey written on you just isn't good. I know the history but Don't Obey would be a better idea.

@Uvvibes

Жыл бұрын

It’s meant to be satire or sarcastic.. don’t obey is lame

@trulymental7651

Жыл бұрын

@@Uvvibes its lame wearing clothes with labels on. Uber sad.

@LunaLucie3911

4 ай бұрын

It’s called propaganda and it’s been around for hundreds of years Proving to be one of the most powerful forms of visual political expression.

Hell No !! He sucks as an artist & designer

Frega un cazzo, i cappelli Obey per me rimangono i migliori di sempre

Obey died the moment I saw the Price tag on their products 😂 He’s a sell out as most punks are once they smell the money 😂