What a waste of 8mins! Didn't even get to see how they turned the chicken and waffles into the flavouring on the chip

@jinn194

5 жыл бұрын

jickC8 tbh they probably just freeze dry the actual product and break it down into powdered form. Heston Blumenthal did the same thing with Indian dishes when he wanted to make a specific seasoning for his naan bread.

@Clay3613

5 жыл бұрын

Probably the same as how Jelly Belly makes their flavors.

@RustyB5000

5 жыл бұрын

yea like WITAF did i just watch? misleading title. Just a dude cooking stuff.... pointless

@Kenshinhugo

5 жыл бұрын

It is just powder getting mixed. No freezedrying or fancy stuff, it would obviously be too expensive.

@deyesed

5 жыл бұрын

The "culinary gold standard" is a clever tactical framing that distracts from how many concentrated powdered flavorants are used to make the actual chips.

This is an 8 minute interview with a guy making fried chicken. It was interesting but I think based on the title everyone came to see how the meal became the powder, not just that PepsiCo can afford to make really good fried chicken.

@fantasyphilosophy3261

5 жыл бұрын

Thank you for saving me time

Sure would've been great to see the other half of the video where we actually see "How the Research Chefs at Frito-Lays Turned Chicken and Waffles into a chip". Cool chef but you missed the entire subject of the video.

@casey7128

5 жыл бұрын

I don't think you understand what "help" means

Based from my Experience working in a Snack Industry. The real powder comes a long way from "fresh food" For example if you want barbecue powder, you research on the actual barbecue, what you can taste from it ie: Tomato, Sugar, Paprika, Acid,etc. You can actually mix in based on what you tasted. For example, I would add Tomato Powder, Fine caster Sugar, Paprika Powder, Citric Acid, and so on. We don't actually use Real Fresh Product and grind it to paste, we substitute until it tastes similar, not the same but similar. CMIIW but I have experience in this field.

@sisronweasley2074

5 жыл бұрын

Please tell us more, interesting one

Ok so why didn't you show how the dust that goes on the chip is made??? Trade secret? That is the real thing people want to see.

@Julia-sh7yt

5 жыл бұрын

SHANE DAWSON!!! CONSPIRACY THEORY!!!!!!! COME 👏 ON 👏SISTER 👏 WE 👏 NEED 👏 THIS 👏 DONE

@warbeast1715

5 жыл бұрын

Why would a successful junkfood company shared their secret seasoning?

@itsfissy4057

5 жыл бұрын

what i think - he said lasers are pointed and they capture the flavour profile using computers to figure out what compounds build the dish, then that data is given to a team that would try and replicate that data by coming up with a dressing for the chip using various powders and oils that are essentially just concentrated versions of those compounds mixed together to the right amount to get the taste exactly the same.

@johnscanlon6977

3 жыл бұрын

000

@makeouthill2007

3 жыл бұрын

God loves you

Absolutely mind blowing, the effort and expense put into flavoring a chip. Great video

I feel like she was always interrupting him.

The way she tries to guess the last word of every sentence tilts me

But you never told us how it was made. 8 minutes of fluff.

@yunghuman2997

5 жыл бұрын

Why dont u just use predator to find out what its made of

Ketchup Chips make me proud to be a canadian, eh. 🇨🇦

@VilaPhonasa

5 жыл бұрын

It’s fissy the absolute best. No idea why them neighbors missing out on this.

As a Greek, that ‘gyro’ that they made was disgraceful

@augustchristensen2619

5 жыл бұрын

Connor M stfu, go pay the money you guys owe all of Europe.

@connormagoutis8620

5 жыл бұрын

August christensen imagine getting that pissed off from a comment about food

@edisonwong4699

5 жыл бұрын

Connor M lmfaooo

@Suite_annamite

4 жыл бұрын

Go easy on them : the *English-speaking world is utterly helpless when it comes to food* , so they can hardly be blamed when they *veer into "garbage food" just to have something "exotic" on their palette.*

Job requirements: 1-Self Control level: EXPERT

@AzmiMaulanaHamdani

3 жыл бұрын

At first expert but after years will be fine

i ABSOLUTELY love this side of the industry. Specifically even chip flavors and how they are researched and developed, I would love this job lol.

Chef Pickens reminds me so much of Amy Schumer👵🏾

As a Canadian, I can confirm that we love ketchup chips. It's a God send.

@ameliacartwright8595

5 жыл бұрын

H3lpless am I a bad Canadian bc i don’t like ketchup chips or poutine

@moshe1187

5 жыл бұрын

@@ameliacartwright8595 depends if you like maple syrup and beaver tails.

@singingirand7925

5 жыл бұрын

Ketchup chips are bless

I thought I'm gonna see those meals transform into a chips, damn it

WOW. Granted, I didn't believe they did this willy nilly. But I sure as shit, didn't think they went THIS deep. Nice to see the efforts.

Ketchup chips are amazing

THE NEW BACON JALAPEÑO POPPERS FLAVOR TASTED JUST LIKE BBQ FOR ME..🤷‍♀️

What the actual title should be: "Comparing Frito-Lay Chicken and Waffles with the Real Thing."

Upset that we didn’t get to see how the flavor is pulverized and then added in to the chips...this was enjoyable anyway.

Ketchup chips are AWESOME!!!

I went to culinary academy. I specialized in baking because I didn’t want to work in the high pressure/sociopathic ego environment of a restaurant. But I love doing savoury foods as well as sweet, so this sounds like the perfect job for me. Wide range of flavours, need an educated palate, slowed down and toned down.

My mom's family is Greek and the typical spices that seasoned our food included garlic oregano basil thyme parsley Bay and dill. All of the others that were mentioned are typical middle Eastern spices and not usually associated with Mediterranean dishes.

This was interesting. I'm sad that I can't find barbecue walkers (lays) crisps in the uk anymore :(

I want Ruffles cheesy garlic bread.

congratulations, you're learning how to make air

Here's me wishing I had been in the UK in 2009 so I could have tried Cajun Squirrel.

I want to work as a flavourist, just because of the job title!

love try to eat this chips!!

Fascinating! Thanks for sharing.

Hehehe. This was a fun one. Thanks for showing the behind the scenes for these weird but fun chips!

I want to see how the potatoes get the taste from the other foods plz

I'm a culinary arts student and I think I'm in wuw with science. A video on how they actually translate the flavours of the dish onto the chip would be very interesting

Ketchup chips are actually really good

But but but how? How did it turn into a chip??? Plot twist incredible 😒

Incredible

I have an incredible palette. How do I get a job tasting things in timed layers? That is right up my alley.

They so need to offer chip-of-the-month boxes!!!

I dont want to like this video but that chef knows what is going on and how to cook. Cheers chef I have underestimated you and you've help me become more humble

I find it strange that this process have not been showcased on tv sets where the chips are sold since the 80s at least, everyone must know this to appreciate the taste, now people think they just throw a bunch of taste in the bag with no respect for the customers just an intent to screw him of hes money

All these researches just to make us more addicted to chips!!!

Plano!??? Woah I’m about to work there

Chicken and Waffle are banging!!

wow! Can you imagine what would happen if they put that much effort into something healthy to eat?

Very interesting, thanks. Was bummed to see one of the immediate ideas that popped into my head (Greek gyro) was old news. The other one was corned beef Reuben, but I suspect that is way old news as well, lol.

I want my 8 minutes back

@leogarcia6579

5 жыл бұрын

Thx now i don't need to watch :)

i like the macro scale. I get it. They use real product in their culinary techniques. "We mean it when we say it's made of an animal!"

Legend happens he still talking about making chips instead of making them.

Peter , Peter,?!... it’s , artesenal ! Artesenal

On my way to the store I’m thinking chicken and waffles

It taste equal because she stay with the flavor of the food before eating the chip

I just learned that the Southern Biscuits and Gravy is out of stock and I am near spitting distance of Frisco. I might be mistaken on Lay's home state.

@johnrossman6679

10 ай бұрын

Oops, Lay's is in Plano, Texas. I am close. Sigh. I need to visit.

A lot of you are complaining that we didn't get to see the chips being made but wouldn't it be super boring seeing people throw powder on a chip?

Much respect to these chefs and all the science behind it

HOW do they turn the food into the flavoring that goes on the chips? Ok, this explains NOTHING!!

Bring back the damn Chicken & Waffles chip. Was the best one Lays ever made!

Being paid to taste test chips is a dream job.

There is something missing here, however the video was still cool and great!

Ooo INTERESTING!

I was in Cambodia and ate scallops flavour I loved it you should try it in Canada. Most of the new flavours in Canada are a version of BBQ which I do not like

Is this alchemy and sorcery nowadays?

Are wasabi chips a think if not I'd buy them haha

@suyatrisuyatri254

4 жыл бұрын

gob ayat korsi

I’m ready to buy chicken & waffles lays

If I had known this was a career, I might have gone to culinary school. There are actually jobs where you can be a chef without running a restaurant kitchen.

Here I thought they'd actually show is how they make the seasonings. Probably wanna keep that all a secret since its no where near the process we just watched

We don’t have lays here it’s walkers but they ya e the same logo

But where do I find those chicken and waffles chips

@rashadpreston7389

5 жыл бұрын

They're nasty.

I wanted to create a peanut sate flavored chip because my dog told me to do it, but they rejected it because I wanted to call it "Chu Toi."

I LOVE my ketchup chips!!!!!

Um America wants ketchup chips you just won’t give it to us ..

i miss the cappuccino flavor chips

Yesssssss! Ketchup chips! Everyone in Canada loves them!

Maple moose chips were absolutely disgusting and unforgivable ... I felt like I was robbed ... It's been 6 years and I haven't forgotten about it

I'd hate to tell the chef -who clearly know what he's about- what to do, but I would love to buy just the seasoning powder! I mean why should Lay's limit themselves to chips when they've created all these wonderful flavors in powdered form?

Is this the same Eater that was chirping Chick-fil-a on Instagram ?

Who remembers the BLT chips

I wanted to become a R&D chef

Make some chips like mexican takis please 😋

I don't think the meal becomes powder ..it will not be economically viable , I think it is made to get the taste what the customer wants ,then the seasoning guy taste it and make a seasoning related to this taste

Ketchup is my number 1 favorite flavor

I put ketchup on my potato chips and im not Canadian :)

I’m big for salsa chips I mean it’s chips and salsa

Ketchup potato chips are the best!!!!

I'd still stick to my classic. 🤤

This should be retitled - 'Research chefs at Frito-Lay make chicken and waffles and then a woman tastes it and also tastes chicken and waffles chips'.

They should make a poutine flavored chip....

who else eat Lays chip while watching this?

Put salsa Valentina on it

They should learn how to flavor the air inside the chip bags. Bc that is what u get mostly.

We all looked up Cajun squirrel and of you didn’t your going to now.

2020 honey you are having chicken and waffles for dinner really mom yes comes down and see a bowl of chips

Colonology!!!!! 😂

Tf is a Cajun squirrel, never seen before(edit:(not)even in the uk!)

She should've ideally used a palate cleanser, or even a sip of water, before trying out the chip if she really wanted to be fair.

I was really hoping to hear more about the seasoning team's work. The research chef part is cool, but it's pretty disconnected from the way they make the chips.

Air.. they used a whole bag of air and half a bag of chips

WALKERS were my Brit’s at

Still didn't show they did it

So she’s never made fried chicken 1:30 ???? 😂💀