Food Scientist Breaks Down Every Oreo Ingredient | WSJ Label Lab
Oreos are one of the most well-known cookies in the world, with around 40 billion produced each year. But consumers might not know what some of the ingredients like soy lecithin and alkali-processed cocoa really do.
WSJ spoke with a food scientist to understand how the “creme”-filled cookie is made.
0:00 Meet Bruno, a food scientist of 20 years
0:30 The ingredients in an Oreo’s creme
3:47 What is the cookie made of?
5:46 Bruno’s closing thoughts and suggestions
#Oreo #FoodScience #WSJ
Пікірлер: 613
This needs to be a series. Now do Pringles.
@brinxtruck
Жыл бұрын
they should do coca cola. whats the “secret ingredient”
@gigidope
Жыл бұрын
I say do Marshmallow Fluff!!!
@mietzie2429
Жыл бұрын
No Pringles are hard shape
@AlgerianRatt
Жыл бұрын
@@brinxtruck hehe cocaine
@sowmyoats
Жыл бұрын
666
I wish we could go back in time to see what ingredients were in Oreos 50, 75,100 years ago compared to today.
@h.a.6790
Жыл бұрын
Probably list of things best kept secret as you might puke from knowing.
@holycrapchris
Жыл бұрын
Google is your friend... The palm oil used today replaced partially hydrogenated vegetable oil, which replaced lard, which was used up until the 1990s.
@chaparra71
Жыл бұрын
@@michaelfritzell9352 WRONG!!. HFCS wasn’t even a thing until the late 1950’s, and it wasn’t until the 1970’s that it was “perfected”, as it were.
@michaelfritzell9352
Жыл бұрын
@@chaparra71 Ha, okay. I got this info from ChatGPT. Turns out it's not reliable
@NazriB
Жыл бұрын
Lies again? Black Pink Indonesia Food
The healthiest ingredient in that packet is probably air.
@mdateeque3997
Жыл бұрын
nah man its nitrogen, which in itself is bad if inhaled for long duration.
@keslyajennifer
Жыл бұрын
Folic acid.
@JaG-vr5fu
Жыл бұрын
😂😂 boom!
As a fellow food scientist I really appreciated this break down and think he did a great job. Mentioning that non-whole wheat flour is required by law to be enriched would have been nice but otherwise its perfect.
@DominikKristek
Жыл бұрын
It is a good start to make more awerness about this nasty foods, so poeople might start to think about their health and the long term consequences.
@yungweezer
Жыл бұрын
Required by law to be poisoned is crazy
@Leen7293
Жыл бұрын
@@yungweezer it’s adding vitamins and minerals to something that lacks it. How can it be poison.
@yungweezer
Жыл бұрын
@@Leen7293 they arent adding vItAmInS aNd MiNeRaLs because they care about you, goofy ahh
@tsnstonepilot5375
Жыл бұрын
@@yungweezer yes but they aren’t trying to poison you either. Refined flour is cheaper than whole grain flour because it has a longer shelf life. Otherwise it would be more expensive because it requires more refining. They’re incentivized to sell you refined flour products because it helps their bottom line. Refined flour is unhealthier than whole grain flour because it’s higher on the glycemic index, and chronically high blood sugar can cause inflammation and other problems. They want to make it sound healthy so they add the 5 nutrients back in and call it ‘Enriched’. A healthy person wouldn’t be magically ‘poisoned’ by eating enriched flour once. It’s not poison. But it’s not great long term. Your individual response to it is also dependent on your genetics.
Muito orgulhoso de ver um Brasileiro apresentando o vídeo!
@auburn.JoaoDuarte
Жыл бұрын
O sotaque parece me de Portugal
As someone who can’t have soy trust me soy lecithin is in EVERYTHING. I have to cook most of my own food now and I find more and more products using it.
@aguy481
Жыл бұрын
Cover yourself in soy
@cheekschu2152
Жыл бұрын
Why can't you have soy lecithin? Are you allergic to it or something? Or it is for some other reason?
@joan-mariacbrooks
Жыл бұрын
Totally agree with you. I have a can of Campbell's P&B that had no soy in it; now they do. The only bread I can buy is Martin's Potato Bread because it has no soy in it. My son has been hospitalized because of soy allergy and I watch what I buy now.
@GanggsterR
Жыл бұрын
That's why you need to get organic food and cool everything by your own 😊
@mysteriousplayer248
Жыл бұрын
@@GanggsterR Soy lecithin can be grown to be organic actually by using organic soybeans. So I just don’t get premade foods since even ones labeled as organic can have it.
Great job WSJ for making consumers aware. Please keep doing the good work.
@trapdragon767
Жыл бұрын
i dont think that oreo will let this video stay
@Prolificx
Жыл бұрын
@@trapdragon767 This video might actually gain them more sales so they'll be fine with it lol
@trapdragon767
Жыл бұрын
@@Prolificx ya mostly
@esotericsadgirl
Жыл бұрын
You’d be aware if you just looked at the ingredients label before you buy food.
@trapdragon767
Жыл бұрын
@@esotericsadgirl most people don't know the scientific name.
This was awesome, no food vilification of any kind, just an objective breakdown of ingredients; totally needs to be a series!
@loulou_fruity
Жыл бұрын
Yessss!!
@hamzaalii3691
Жыл бұрын
It's garbage not food
@noahn4564
Жыл бұрын
@@hamzaalii3691yeah, but yummy garbage 😌
@sillycheese301
Жыл бұрын
@@juicysmolliette2852 it's not meant to be apart of your diet
@stacyebrim9702
Жыл бұрын
Agreed!
That's a perfect English with a nice Brazilian accent right there! Accurate and genuine. Well done, Sir.
@valerieblackthorn2792
Жыл бұрын
Sounds latin, but not brazilian.
@Hbomb411
Жыл бұрын
@@valerieblackthorn2792he's Brazilian.. he even said he speaks Portuguese in the video.
@batacumba
Жыл бұрын
@@valerieblackthorn2792 Latin? lol. What does a ‘Latin accent’ sound like? 😂
@mjrotondi5086
Ай бұрын
@@valerieblackthorn2792who cares about his accent ? We should be interested in the real effects of bioengineered products and I’m sure they , in the long run, are disastrous.
This needs to be a regular series. Interesting stuff.
Basically start from processed ingredients and end up with highly processed food.
@TheRedstoneFactory
Жыл бұрын
At what point does an ingredient go from "natural" to "processed"? Harvesting wheat is technically processing it, grinding it up is also a process, removing the bran is a process. SO many people are afraid and use "scary" words like PROCESSED as if thats a bad thing. We have the technology to finely control every single ingredient in our food. Thats a staple of the modern world. Each ingredient is specifically chosen to either make the food last longer, taste better, or provide more nutrients. Companies will choose whichever combination they see fit to sell the most product because in the end, people buy food they enjoy eating. If the only thing that were on shelves were 100% super "healthy", "natural" "unprocessed" foods. Most things would rot much faster and likely taste worse. Like everything in life, there is a balance.
@nyern
Жыл бұрын
@@TheRedstoneFactory wherever the line is, oreos are definitely beyond it lol. probably sugars and refined flour is where food starts turning into empty calories which seems to be a major problem of processed foods
Loved the video! And loved to see a Brazilian scientist 👨🔬
I want more of these videos because I always look at the ingredients and try to make the best sense of them, and this honestly soothes me little cause I'm always paranoid on what goes into my body. So knowing helps and this video helps with knowing
@oggyoggy1299
Жыл бұрын
Haha! if you were paranoid about what goes into your body you’d never buy a packet of cookies.
@tsnstonepilot5375
Жыл бұрын
@@oggyoggy1299 I think paranoia is valid if you start to realize that the food you always took for granted as being healthy turns out to be unhealthy. Not having always been paranoid doesn’t exclude you from being paranoid now. Regardless, you act like the packet of cookies is poison. It’s obviously not. Acute poisonings require immediate medical attention. The universe is is ‘radioactive’ and yet we aren’t paranoid about radiation sickness. A packet of cookies is unhealthy. Because of all the ingredients they add to it, these ingredients promote things like inflammation, cancer, etc. Eat them once and you’re fine. Stop eating them and you still will probably be fine. That’s a matter of genetics. That isn’t to say they’re healthy or should even be sold. I don’t think they should. But the difference between ‘unhealthy’ and acutely toxic or ‘poisonous’ should be recognized. Lack of sleep must also be ‘poisonous’ because it turns out that’s bad for you too. What about working hard? Stress is bad too so is working criminal?
This was brilliant and this guy Bruno is awesome!! I subscribed because of this video 😂 Seriously though, this needs to be a series with him on more foods we consume because I'm 2nd guessing my consumption of Oreos now, as well as, many other foods. Thank you Bruno!
@brandonburgess4722
Жыл бұрын
If you are looking into making a switch based on ingredients in your food and to start eating clean 4 ingredients to look out for are -Enriched Flours -High Fructose Corn Syrup (Can ruin your liver just as effectively as alcohol because of the fructose) -Vegetable Oils (Soybean, Canola, Grapeseed, etc) Go for Extra Virgin Olive Oil, High Oleic Sunflower/Canola Oil, and Avocado Oil. These are all anti-inflammatory oils with great benefits - Maltodextrin All ingredients I would avoid. (Also if you see these ingredients the odds are the food has many more terrible ingredients)
@Agent-ie3uv
Жыл бұрын
I thought he's Pakistan
@Avogado6oi
Жыл бұрын
@@brandonburgess4722 thanks for this information! You can’t watch out enough these days what you consume.
Bruno should do more videos like this!! I would watch ingredient breakdowns about any and all shelf stable processed foods.
Very cool video, and awesome explanations by Bruno! I would totally watch a series of these. Maybe energy drinks next?
This could be a cool series. I like how they didn't gloss over what ingredients are bad/could be improved
@tsnstonepilot5375
Жыл бұрын
They definitely did. Each one of those ingredients has hundreds if not thousands of scientific studies. New research shows plant oils are generally unhealthy. Some exceptions for extra virgin olive and avocado oils. The kind that are green and taste like plants. That’s just one example of an ingredient that could be explored. All of these other ingredients have way more to be explored
Nice video, now I understand why soy lecithin is in so many food products.
@adamwyett3157
Жыл бұрын
As a vegan, if this ingredient is replacing milk and eggs in traditional recipes, I hope the manufacturers do not take on board his final recommendations of replacing soy lecithin!
@robertdavenport7802
Жыл бұрын
@@adamwyett3157 I understand your viewpoint - unfortunately my wife's allergic to soy. It's tough making food everyone can eat.
@coolairohh
Жыл бұрын
@@adamwyett3157 i believe sunflower lecithin is a common substitute to replace soy. there's also other emulsifiers that can be added to stabilize the oil-water mixture. it's why you often find gums in a lot of vegan products that don't contain an animal source of protein-water-fat matrix.
@gineli1130
Жыл бұрын
You cannot please everyone
@toreym.6608
Жыл бұрын
@@adamwyett3157 I'm a vegan, too. Maybe they can add another ingredient instead
Bruno needs a series!
I could once eat Oreos without any restraint. However, in my mid-20s, I had one in my mouth and felt the slime from the oil on my teeth and never touched an Oreo since that 30 - 35 year’s ago experience. Now I want to watch this show to find out what created that taste aversion in me so many many years ago. Bring it on!
Make this a series!!!
Awesome to see an amazing video like this, and even more awesome is to have a brazilian expert in a field.
This guy is great! He explained everything so well. I could watch him all day!😍 where is his channel????
@simonebergaminportugal
Жыл бұрын
I agree 😉☺️
Wish this video was like 30 minutes long. There's so much to touch on with some of the ingredients that I'm left wanting more :)
Please make more of these
4:14-4:27, what did he say?
@alvinwooo7690
Жыл бұрын
“The order of ingredients is such that they reflect the proportion in the product”
Too bad food "science" virtually totally disregards nutritional aspects about food. Yes, there are food scientists and companies that place an emphasis on creating tasty yet nutritional alternatives to processed foods, but today's food science is first and foremost committed to creating profit rather than health.
Thanks for this content. I was trying to explain to my younger sister that Oreos doesn't have any dairy products and she was not believing it. Now I will show her this.
@ghosty4
Жыл бұрын
That would actually be a little nutritious. All Oreos are is oil, flavor and filler.
@Vendzor
11 ай бұрын
We live in a world where soybean oil is considered more healthy than milk. Lol
Thanks so much WSJ to share the ingridients of Oreo. I have ever eaten it, maybe next time I will consume it again.
We want more!!!
Video muito bom Bruno!
4:25-Closed caption says he says, “helps prevent formation of babies”.
@newdiffrentbetter
Жыл бұрын
Okay I thought I was the only one that heard that 😳😱🤔
I don't have a problem with GMO foods except that they are often engineered to survive high doses of RoundUp.
I can listen to Bruno speak all day
@simonebergaminportugal
Жыл бұрын
Me too 😊😉
The cocoa is "double dutch", meaning it is processed with alkali twice.
Parabéns Bruno!
Curto assistir uns videos em inglês, vejo essa thumb, clico e do nada esbarro com um engenheiro/cientista de alimentos BRASILEIRO nele (ou que ao menos parece ser pelo sotaque). Que louco! Suspeitei pela pronúncia do "Combining" aos 0:47
Once he took a bite of the Oreo cookie at the beginning I was put at ease
👍👍 Great video!!
Great vid, bring other popular foods
Eu amei que é um brasileiro falando da minha bolacha favorita!!!!!! Apenas orgulho, me senti representada demais, OBRIGADA PRLA INFORMAÇÃO
@alastairhewitt380
8 ай бұрын
biscoito* 😂
@arkwyss
8 ай бұрын
@@alastairhewitt380 eh bolachaaaaaaaaaa aaaaa
Love the video, very enlightening, and beautifully presented. Explains why I always disliked the taste of Oreos...feels like chewing factory waste.
Also palm oil is highly inflammatory as well as corn syrup.
@tallesttreeintheforest
Жыл бұрын
canola and soybean is more inflammatory than palm oil; your body would recognize palm oils as a okay source of food. with the other two, they are so processed your body would know what to do.
@AZ-gs6hj
Жыл бұрын
Seed oils are bad. I just drink Avocado oil by the cup.
@tallesttreeintheforest
Жыл бұрын
@@AZ-gs6hj seed oils are terrible. but palm oil isnt a seed oil..
@AZ-gs6hj
Жыл бұрын
@@tallesttreeintheforest When did I say they were?
@tallesttreeintheforest
Жыл бұрын
@@AZ-gs6hj i added your comment with what was most likely, relative to the thread.
Nice info!
Just curious, where does the black colour from the cookie come from?
These packaged cookies are fine, but I basically never buy them because I can just walk over to the grocery store's bakery and get cookies that are 10x better.
@RomyIlano
Жыл бұрын
Ya and slightly pricier cookies 🍪 or one cookie at a time prevents you from over eating 😅
they taste like lots of sugar in flour to me, no chocolate flavour at all, but brown and white in colour.
@RaymondHng
Жыл бұрын
How about Oreo Thins?
@paulblichmann2791
Жыл бұрын
Americans won't eat it if it actually tastes like chocolate "ew it's so butter"
Just looked them up. Ingredients here are not the same as the ones shown on the online ingredients label. Minute 4:51. Missing high fructose corn syrup. Super bad for health. Look it up.
@good-tn9sr
Жыл бұрын
you didn’t watch the video… 2:30
Peanuts after being declared as common allergen, peanut allergy is on the rise. While in Asia, it is actually uncommon enough, that if you have a peanut allergy, you're extra special because people will talk about you. Exposure to allergens at a young age in a controlled manner reduces the chances that your immune system will act against it. Keeping on removing common allergens from food will just cause the allergy rates to spike and keep on growing.
@specialk9999
Жыл бұрын
That doesn’t work for people who become allergic to certain foods in their adult lives after having no food allergies as kids.
He eating that Oreo with his pinky up 😂 so fancy !
Great video
yeah, nice ad! Mouth watering, now I've got to get out and get some 😅
I no longer will be eating oreo cookies. Way to processed
@thepearlswirl
Жыл бұрын
Same I gotta stop..
@Ducktility
Жыл бұрын
Having a few once in a while is okay for most people. But better if avoided
More please
So the only problem with palm oil is environmental reasons and nothing mentioned about...health?
@nkeneca
Жыл бұрын
You can even clearly see the video has a cut there 😕
More please.
I appreciate that they mentioned why people are concerned about palm oil.
@Vendzor
11 ай бұрын
Don't eat it
But what are the “natural flavors”?
The fact that the oreo company did not want to comment… Red flag. Also, thank God I don’t eat like that anymore. Also, can you do more of these videos! Also, how can he know all these ingredients and still eat them? Lol. 😅
@gilessteve
2 ай бұрын
I was thinking the same thing. You couldn't pay me to eat those things.
When you see a chemist making your food u know something is wrong
I recently found that American Oreos are even sweeter than that of Japan
knowing the ingredients it would have been nice to see him make an oreo.
@ghosty4
Жыл бұрын
They said the ingredients are listed, but there's no way to actually tell which ones are used for the wafer and which ones are used for the filling.
Aeeeeeee Brunão. Representa nois, gostoso demais ouvir o sotaque brasileiro.
4:25 What does that mean?
“Shoutout to grandma” *smirk* Lol, that was great
The subtitles were very confusing at times
The same in germany with a cook and food Experten. Sebastian Lege. Oreo creme is shuggar and Chemie
It's interesting how different the ingredient list is in Europe
this video goes crazy when im on my bed at 3 am eating a bag of oreos with finals tomorrow
00:03 Professor Xavier!
I would dig much deeper into the effects of BIO ENGINEERED FOODS. He probably is a spokesman for the company and barely touched the issues. He did name the ingredients, not the effects.
Cool, now do another for Hydrox
Everyone is so worked up about the crème but the cookie is actually the best part of an Oreo.
I’m here because I am obsessed with them.. it’s a problem
Please do these videos in the style of Chubbyemu who breaks down the chemical make up of substances and their effects within the human body.
Yum
Would love for this to be a series on other popular processed foods
What's in an Oreo? Happiness
@gilessteve
2 ай бұрын
Diabetes.
Finally I know what I m eating 😂
more of this.
Thanks. Never touching an Oreo again
I don't like how he acts as if these ingredients aren't contributing to the leading cause of death in America. Thanks, oreos, for being so innovative.
Fried Oreos are still so amazing (if you only eat like 1 or 2 and very infrequently)
@drac124
Жыл бұрын
How do you fry them?
@RaymondHng
Жыл бұрын
@@drac124 Oreos are dipped in batter and then deep fried. There's plenty of KZread videos on this recipe.
@Ashwin_1198
Жыл бұрын
💔 deepfried
@bmxavier
Жыл бұрын
Same here!
@1219611a
Жыл бұрын
Shity stuff , worse if fried - sooner than later wait for the disease...
I have never liked the creme in Oreos. I would always wipe it off before eating one. Now I know why. Thank you.
@cesarreyes809
Жыл бұрын
You should try Hydrox cookies way better than oreos
@njamiso2
Жыл бұрын
@@cesarreyes809 nice. Will try.
@cesarreyes809
Жыл бұрын
@@njamiso2 I hope you like them. To me they taste more natural.
What product would replace soy lecithin as an emulsifier?
@ah.1190
Жыл бұрын
Eggs
Love that he made that comment about soy allergy at the end! The fact Oreos have soy in it is the sole reason I can no longer buy them.
@RaymondHng
Жыл бұрын
Gluten-intolerant people have even more foods they cannot eat.
no black cocoa powder?
I thought we weren't talking about this guy...
I am terrified. I am having nightmares tonight.
Make him do more food products
From what I understand they use black cocoa, that is why its so dark. The ones they show on the table look like dark and regular cocoa. Would have been nice to explain that because black cocoa isn't always something people keep in their pantry.
Like I'm taking food nutrition and safety advice from the FDA...the same agency that said Lucky Charms cereal is healthier than ground beef 😂 😂 😂
@andrewty37
Жыл бұрын
Yep that's why I never get sick lol! Eat lucky charms lol!
I worked in a factory that made Oreos and Nutterbutters idk if I can legally comment on it or not. Idk how long my NDA was for
I wish they had a natural animal-based version.
Would love to just hear him talk without any commentary
Wow
As a food engineering student, I LOVE this video. More, please!
@tallesttreeintheforest
Жыл бұрын
what do they teach about seed oils?
@californiaplant-basedeater2761
Жыл бұрын
Find a new major. Processed food is junk.
@Lucario9d
Жыл бұрын
@@californiaplant-basedeater2761 you’re incredibly ignorant to what my major does. I don’t mean that in a bad way. I mean that I’ve taken multiple internships and tours of places that do much more than what you’re stating. It seems like you’re hating just to hate.
@tallesttreeintheforest
Жыл бұрын
@@Lucario9d have you taken tours of a seed oil factory? what do they teach you about seed oils?
@Lucario9d
Жыл бұрын
@@tallesttreeintheforest I didn’t respond to your reply for a reason. I took an internship at a Horticulure plant, but I don’t have extensive knowledge about seed oils. Do your own research.
But we don’t talk about Bruno
This is very similar to the "Fine Print" episodes of Epicurious (which probably isn't an original idea either)
Oreos will always be my fav cookie fr 🖤🤍