How China’s ‘Firewater’ Became the World’s Most Valuable Liquor Brand | WSJ The Economics Of

Moutai is the national liquor of China and is the world’s largest beverage company by market value. The alcohol company is now worth over double the market cap of the company that owns Budweiser and Corona and more than 10 times that of the parent company of Jack Daniel’s.
WSJ looks at the unique history that made Kweichou Moutai the Chinese drink of diplomacy and the business strategies behind the liquor brand’s success.
Chapters:
0:00 National liquor of China
1:01 How to drink Moutai
1:28 History of Moutai
2:08 Brand awareness
3:07 Bellwether stock
4:04 High prices
5:21 Challenges and risks
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#Moutai #China #WSJ

Пікірлер: 1 200

  • @wsj
    @wsj26 күн бұрын

    China kicks off ultralong bond sale to support economy: on.wsj.com/4bgifK3

  • @wangelite5279

    @wangelite5279

    26 күн бұрын

    No reporting on how moutai facilitates money laundering?

  • @Booz2020

    @Booz2020

    26 күн бұрын

    Slava TSMC 🇹🇼

  • @kevint1160

    @kevint1160

    24 күн бұрын

    You have to use the derogatory term "firewater". WSJ, stay classy and racist. As always.

  • @tnndll4294

    @tnndll4294

    21 күн бұрын

    Thank you WSJ for letting me know of another China brand not to buy.

  • @MrSillypoptart

    @MrSillypoptart

    20 күн бұрын

    @@kevint1160 You must be joking right.... also I wouldnt be trying to defend anything coming out the of ccp....

  • @holycrapchris
    @holycrapchris26 күн бұрын

    White bottle w/ red cap: looks like a bottle of lighter fluid. ....which it pretty much is.

  • @mhjunky4278

    @mhjunky4278

    26 күн бұрын

    Hahaha

  • @albear972

    @albear972

    26 күн бұрын

    LOL! Moutai, AKA Kingsford.

  • @monkeygalaxy6322

    @monkeygalaxy6322

    26 күн бұрын

    300$+ lighter fluid, the fire that generates this fluid, must be very important 😂😂

  • @araara4746

    @araara4746

    26 күн бұрын

    It's part of a branding strategy, standing out from other brands, inviting curiosity.

  • @maxjames00077

    @maxjames00077

    26 күн бұрын

    Just like all spirits 😂

  • @HarishankarPM
    @HarishankarPM26 күн бұрын

    Bruh this thing is packaged in an engine oil bottle.

  • @rogersliu1200

    @rogersliu1200

    26 күн бұрын

    it is actually a very high-tech valve design to stop both airs to go in and prevent people from filling up it with fake liquor. the bottle probably worth more than the liquor from the cost perspective🤣

  • @araara4746

    @araara4746

    26 күн бұрын

    It's part of a branding strategy, standing out from other brands, inviting curiosity.

  • @Rinishani

    @Rinishani

    26 күн бұрын

    at 53 pct.. you can burn anything with it with no effort. Most liquors are at 40-43. You were right, it should be considered as oil rather than liquor.

  • @duran9664

    @duran9664

    26 күн бұрын

    Exactly 🤏

  • @kenster8270

    @kenster8270

    26 күн бұрын

    Lol, reminds of Engine Gin, a new Italian brand of organic gin bottled in a retro-style tin can for car oil

  • @scarletscarlet800
    @scarletscarlet80020 күн бұрын

    My mom bought some shares of Moutai back in 2007 when it was one of the most expensive stocks on the Chinese stock market at around 80 CNY, it went down 20% over a week, as soon as it went back up to 90 CNY, she sold them immediately feeling a sense of relief and swore to never buy its stock again. Then it soared up ever since to about 2500 CNY with handsome dividends each quarter. She regrets it everyday.

  • @danman1032

    @danman1032

    17 күн бұрын

    Hey man bing chilling

  • @Drannos99

    @Drannos99

    15 күн бұрын

    its a bubble so it will blow again

  • @MalevolentCherry

    @MalevolentCherry

    15 күн бұрын

    It’s like all of us having regrets we never purchased a single whole bitcoin back when it was worth not even a dollar.

  • @draculastraphouse7863

    @draculastraphouse7863

    15 күн бұрын

    ​@@MalevolentCherryme 🤡

  • @jas_bataille

    @jas_bataille

    15 күн бұрын

    DO. NOT. SELL. STOCKS. WHEN. THEY. GO. DOWN. Unless the company is actually out of business. First golden rule : hold. Hold. HOLD. If you know, HOLD. No matter what. You're looking 5-10 years; daytrading is mostly a joke.

  • @atlas9001
    @atlas900126 күн бұрын

    As a Chinese I can tell ya, this ‘moutai’ liquor is commonly used as gifts for the social status it carries. The actual taste doesn’t matter much and most people who have it would rather display the bottle on their wine rack than drink it. Genius marketing from the brand though.

  • @damnpeggy8454

    @damnpeggy8454

    26 күн бұрын

    what are you talking about bro its liquor its a type of beverage...people buy it becuz they drink it, people give it out as gifts becuz they know those other people will drink it, often at those giant dining tables you'll see moutai being served, or at household dinner gatherings.

  • @litesp

    @litesp

    24 күн бұрын

    @@damnpeggy8454 What are you talking about? Everything @atlas9001 said is true. You just don't know Chinese culture. Even the most expensive liquor is meant to be consumed at some point.

  • @Zero11_ss

    @Zero11_ss

    24 күн бұрын

    Its definitely just a money laundering scam.

  • @boohennessy4638

    @boohennessy4638

    24 күн бұрын

    I tried to buy some at a Asian grocery place in Australia, they wouldn't sell it to me. It was flat out not for sale. This explains it, thanks. "The grocer here is top notch, they even have moutai"

  • @law4853

    @law4853

    24 күн бұрын

    Chinese here, and every single relative just has a bottle in their house (me included, I have no idea where it even came from lol).. no one even drinks. I've had it a couple times and it taste absolutely disgusting. The times I went back to China for my in laws, yep there was a bottle opened for the dinner and the older gen were drinking it up. I honestly can't express how disgusting it is lol...

  • @celestialnubian
    @celestialnubian26 күн бұрын

    From the bottle, I assumed that this was something to pour into my car. I'm still not convinced that it isn't.

  • @oxvendivil442

    @oxvendivil442

    25 күн бұрын

    They need to work on the packaging.

  • @andrewxu2949

    @andrewxu2949

    24 күн бұрын

    ​@@oxvendivil442It's probably the most iconic packaging in the entire country, I don't think they're gonna change because it doesn't appeal to us westerners lol

  • @Xuebei

    @Xuebei

    24 күн бұрын

    It is actually ceramic, feels a bit like freaky branding quality in the hand. Goes down pretty nicely actually but will mangle you at a wedding hehe

  • @celestialnubian

    @celestialnubian

    24 күн бұрын

    @@andrewxu2949 So... you don't think companies alter packaging design and branding to appeal to international markets? Okayyy. 🤣

  • @panacea26947

    @panacea26947

    24 күн бұрын

    With a hint of urine. Remember tsingtao?😂

  • @jamo3976
    @jamo397626 күн бұрын

    That’s insane! 350$ is wild! But what foreigners don’t understand is that 1.4b people means you don’t need a foreign audience

  • @tictactoe101

    @tictactoe101

    26 күн бұрын

    For some time yeah. But population demographics is against you

  • @zircon6566

    @zircon6566

    26 күн бұрын

    According to experts' estimation, by 2100, China will lose at most 3/4 of its existing population. By then, the population of China will be larger than that of the current United States, so what do you think?

  • @Fishmans

    @Fishmans

    26 күн бұрын

    @@zircon6566Those projected models just draw a straight line of current population decline/growth and extend it to 2100. It’s incredibly hard to predict anything so confidently 80yrs from now. Imagine if we had used projections from the 1940s to determine the current population and economy.

  • @dool1002

    @dool1002

    26 күн бұрын

    But like only a handle could afford it at $350 a bottle...

  • @dnn32

    @dnn32

    26 күн бұрын

    ​@@zircon6566those experts estimation are always wrong bc of outside variable. We could have wars, pandemics, sudden baby boom out of nowhere, economic depression or economic boom, big tech revolution etc.... Predict smth 50 years from now is hard ball

  • @TheNewLooter
    @TheNewLooter26 күн бұрын

    Are bluds really paying $350 for a bottle of straight ethanol 💀

  • @quickclips510

    @quickclips510

    26 күн бұрын

    bro the auction was selling them for $3k usd its basically chinese moonshine

  • @dengist8172

    @dengist8172

    26 күн бұрын

    For 50-80 years old ones, they can sold for $40k per bottle

  • @TactileCoder

    @TactileCoder

    26 күн бұрын

    As opposed to what? diluted ethanol? 😅

  • @brentgao5067

    @brentgao5067

    26 күн бұрын

    Before tasting Moutai, I wonder how it can be 10x the price of a decent bottle vodka. After tasted Moutai, I don’t think it worths 10x, but 5x definitely for sure…

  • @AAAAAA-tj1nq

    @AAAAAA-tj1nq

    26 күн бұрын

    @TheNewLooter all alcohol are ethanol you smart@ss

  • @poker_puppy
    @poker_puppy26 күн бұрын

    Moutai is like the birkins of the handbag market. WSJ did not mention the resale values of these bottles, the secondary market, etc, which is arguably one of the most important aspects that make Moutai interesting. Because they control the supply, it is hard to get these bottles from the company directly at retail prices and generally people buy from resellers which charge a premium. The prices you pay for one bottle are generally at least double the retail price. It has a stable and ever growing secondary market prices. You buy a box of Moutai and give it to someone, he/she can sell it for the same prices, if not more, in 1, 2, 10 years. It is a commodity, a store of currency, you name it. Kind like gold for the Chinese. Chinese people don't talk about important business on the dinner table if there is no Moutai on the table, quite literally. SO it is not "firewater" more like "goldwater" if you understand the culture. Moutai is a symbol of status and respect for your guests. Imagine the demand by imagining how many important business dinners happening every day in China. It is hardly a bottle of alcohol. It is a ticket that sells for at least double its retail prices if you want to play the game. It is possibly one of the most well known brand in world if you take Chinese population into account. I do not know one single Chinese person that does not know what Moutai is. Why would anyone in his/her 20s buy Moutai branded and flavored latte or icecream and show it on social media? Would you buy Dom Periognon flaovred latte? Would everyone on social media buy Opus One flavored icecream and post about it? Maybe people who appreciate Dom and Opus would. But the whole generation of young Chinese would know and try Moutai flavored products. Let that sink in. The attention the brand commands in all generations of the Chinese society is simply unprecedented. Also, it does not taste like ethanol. It is actually quite smooth. WSJ's description "ethanol" is misleading for people who have not had experiences with Chinese liquor. Moutai is strong and smooth. There are vodkas/wines/tequila that taste like alcohol and ones that taste smooth. Expensive wine bottles, thousands of dollars per bottle. Now why do people pay for those for the same percentage of alcohol? Yea. it is smoother, but is the smoothness worth $1000? I find it funny how people talk the taste/packaging of Moutai and find it not worth the money. Is it about the taste or the packaging tho? Buy i do agree that the bottle looks cheap if you do not know what Moutai is. lol. But if you know you know.

  • @angelinimartini

    @angelinimartini

    25 күн бұрын

    Umm WSJ did mention the resale values, did mention the importance and significance it has had on meetings including at the government level. We can see how big of a deal it is from its partnerships with even well known worldwide brands like Dove. I think the video did showcase a pretty good Birds Eye view of the product and its limitations outside of China.

  • @stephenhan9680

    @stephenhan9680

    25 күн бұрын

    My first reaction from the first glance of the bottle "Oh, it's one of those chinese wound healing ointment!" lol

  • @jonrubino6495

    @jonrubino6495

    25 күн бұрын

    Thanks for the information!!

  • @poker_puppy

    @poker_puppy

    25 күн бұрын

    @@angelinimartini Oh yea you are right! They did mention the auctions. What I meant was that in general, besides auction items, customers get Moutai double the retail prices from resellers, which is a very important aspect of the business.

  • @bbhh-ud9zo

    @bbhh-ud9zo

    25 күн бұрын

    Wow, your description is detailed and precise. I totally understand my father's collection of many bottles of Moutai that are several decades old, just like I would collect out-of-sale LEGO Star Wars sets. They will all increase in price.

  • @FUZASHIII
    @FUZASHIII26 күн бұрын

    Never put this one and bleach close together 💀

  • @HeroDai2448

    @HeroDai2448

    26 күн бұрын

    Yes 😂🤣

  • @Booz2020

    @Booz2020

    26 күн бұрын

    Never Say NEVER 😎 Justin Bieber

  • @ye1386

    @ye1386

    25 күн бұрын

    What alien country do you live in where you put bleach in a porcelain bottle

  • @IntheEndAhNevermind

    @IntheEndAhNevermind

    7 сағат бұрын

    Your clothes will get cleaner and your stomach will not feel as bad. But seriously, I have had the expensive brands and they neither look nor taste as bad as this.

  • @hsb9438
    @hsb943824 күн бұрын

    As a person live in PRC. I can tell you why. Its market price strategy is similar to Rolex and even better. It’s hard to get a retail priced bottle (200 usd), but if you get one, you can sell to liquor deal for 350 usd right away. And most of ppl cannot get the retail price ones, and you can only buy market price ones from dealer for 450 usd. And the price is quite fixed, no huge fluctuations. As a product like this, no one care its value. They care about the superior price only, and purchase it as a conspicuous goods or luxury gift🙃 I knows it’s hyper overpriced, so I only consume Italian wines in China 😁 I hope my English make sense, cuz it’s my second language

  • @hsb9438

    @hsb9438

    24 күн бұрын

    Also I know how they control the price. Just one sentence: a company owned by the ccp can make law with its legislation power only for its products.

  • @D4PPZ456

    @D4PPZ456

    22 күн бұрын

    ​@hsb9438 it's more akin to regulations which state that Champaign must be made in the Champaign region of France for it to be the genuine product. Usually, there are actual differences between the genuine article and those that make a similar product, but there are cases where there are none. It's up to you to decide whether regulations like this are acceptable by any country.

  • @hsb9438

    @hsb9438

    21 күн бұрын

    @@D4PPZ456​ thanks for your reply😊 I got your point. and I have to mention that my most sparking wine is Italian Prosecco. As I know the appellation of Champaign as a GI product, you have to mark the vine is Récoltant-Manipulant or Négociant-Manipulant, and there are Grand Cru, Premier Cru and Tête de Cuvée, diff tiers you can choose from. and you pay premium for more specific region like Tête de Cuvée within Champaign region. I believe the appellation of Champaign is quite fair.

  • @hsb9438

    @hsb9438

    21 күн бұрын

    @@D4PPZ456 My point about Chinese liquor is not I don’t like it (which is true) but it’s hyper overpriced compared to true good tasting liquor such as cognac. Cognac is much inexpensive than Chinese liquor even us in china have to cover the ridiculous high customs duties🙃

  • @hsb9438

    @hsb9438

    21 күн бұрын

    @@D4PPZ456here is just another story for your comic amusement 😁 my cousin in law put one of this 450 USD worthy bottle on each of his wedding banquet table, and I am very curious on why it’s not the Cristal by LOUIS ROEDERER. Cristal got the way much better packaging for visual enjoyment

  • @chkee17
    @chkee1726 күн бұрын

    Moutai is not just an alcoholic beverage, but also a representation of affluence.

  • @DontReadMyProfilePicture566

    @DontReadMyProfilePicture566

    26 күн бұрын

    Don't read my name!

  • @alexipestov7002

    @alexipestov7002

    26 күн бұрын

    If you like freedom and want a cheaper bottle, just get a bottle of Taiwanese Kaoliang. Pretty much the same recipe, and possibly aging technique.

  • @cristianfamigliuolo

    @cristianfamigliuolo

    26 күн бұрын

    When you have nothing you're interested in prestige, 😊because you don't even have that. Affluence? Do you need in your life?

  • @suntzu8522

    @suntzu8522

    26 күн бұрын

    @@alexipestov7002Kaoliang can’t compare at all in terms of taste or quality. It’s like comparing Macallan or Yamazaki to a bottle of Jameson.

  • @allenz2922

    @allenz2922

    26 күн бұрын

    like LV the really cost no more than 30 dollars.

  • @rg2613
    @rg261326 күн бұрын

    That was my dads favorite liquor back in the 90s. Used to cost about $20 per bottle. Price has since skyrocketed. It's insane

  • @allenz2922

    @allenz2922

    26 күн бұрын

    now about 350 dollars per bottle in China.

  • @zx4337

    @zx4337

    25 күн бұрын

    @@allenz2922 In the 90s, $20 means a lot!

  • @rg2613

    @rg2613

    24 күн бұрын

    @@zx4337 adjusted for inflation, that’s about $60 today

  • @Elonmusk898

    @Elonmusk898

    10 күн бұрын

    Is ur dad still alive? 😂

  • @dirkvanderven8452
    @dirkvanderven845226 күн бұрын

    been drinking it for 20 years (European working in Chinese construction) only the last 3 years I start to enjoy it

  • @ChinaSongsCollection

    @ChinaSongsCollection

    26 күн бұрын

    Just curious to know what you like about it?

  • @DS-uo1zy

    @DS-uo1zy

    26 күн бұрын

    finally the alcoholism paid off huh :D

  • @lianghao7128

    @lianghao7128

    26 күн бұрын

    Now you are a true Chinese.

  • @nathanolson3135

    @nathanolson3135

    26 күн бұрын

    Don’t know how you kept up , that stuff is terrible 🤢

  • @crystalmethshrimp

    @crystalmethshrimp

    26 күн бұрын

    As a scotch nerd whose used to spirits over 60% I got this sample this from a friend and it is delicious. Just very overpriced. I heard these bottles used to be $50 back 10-15 years ago.

  • @muzammilm.nurdin3349
    @muzammilm.nurdin334926 күн бұрын

    $295bn??? They can literally pay Malaysian national debt

  • @vikramganasen

    @vikramganasen

    25 күн бұрын

    harammmmm

  • @Kira-tb7jv

    @Kira-tb7jv

    5 күн бұрын

    Even home grown award winning Timah whiskey despised by their own people 😅

  • @LeonMortgage

    @LeonMortgage

    6 сағат бұрын

    That's not how it works

  • @lunlunqq
    @lunlunqq26 күн бұрын

    There are three types of Chinese liquor: light aroma, strong aroma, and saucy aroma. I'd recommend any beginner to start light aroma type because the taste is refreshing and pleasant. Maotai, however, is a saucy aroma type of liquor, the type that has the strongest flavor. It's not easy to get into and is definitely an acquired taste.

  • @WhatSmellsLikeToast

    @WhatSmellsLikeToast

    26 күн бұрын

    And by "saucey" you mean "literally tastes like vomit"

  • @andrewxu2949

    @andrewxu2949

    24 күн бұрын

    ​@@WhatSmellsLikeToastNo it's more of a umami, like soy sauce

  • @WhatSmellsLikeToast

    @WhatSmellsLikeToast

    24 күн бұрын

    @@andrewxu2949 no it's not

  • @birdyashiro1226

    @birdyashiro1226

    23 күн бұрын

    我还在想,酱?什么酱?番茄酱吗😂😂原来是酱香型。。。。。。。。😅

  • @HermannTheGreat

    @HermannTheGreat

    23 күн бұрын

    Nah, we can stick to the great beverages here in America. This stuff is a commodity for trade, not a drink for pleasure.

  • @stoonookw
    @stoonookw26 күн бұрын

    I lived in China for 2 years in the early 2010s and I have to say, a lot of liquor there tastes pretty crude like Moutai. However, it's that crude taste that makes you really feel alive haha!

  • @cosmoobserver3416

    @cosmoobserver3416

    26 күн бұрын

    Baijiu is an acquired taste with a steep learning curve. Real Chinese connoisseurs don't care if their premium baijiu or tea appeal to Westerners. It would be a bad thing if you fall in love with Moutai, because the prices would go up even higher.

  • @JAFrk

    @JAFrk

    24 күн бұрын

    @@cosmoobserver3416 I prefer Taiwanese Gaoliang, last time I had Chinese Baijiu it just tasted like chemicals.

  • @cosmoobserver3416

    @cosmoobserver3416

    24 күн бұрын

    @@JAFrk Taiwanese gaoliang Is a crude, unrefined liquor that originated in Dazhigu in Ming Dynasty and Now is widely found in the countryside of Northern China. It's also called 老白干. Very cheap liquor for farmers.

  • @xiwang2541

    @xiwang2541

    23 күн бұрын

    ⁠@@JAFrkgaoliang is also a popular local chinese jiu in mainland originally from china.

  • @stoonookw

    @stoonookw

    23 күн бұрын

    @@cosmoobserver3416 do you work for moutai?

  • @TheTan96
    @TheTan9626 күн бұрын

    Insane price! here i thought Jonny Walker was expensive..

  • @rayfan8903
    @rayfan890326 күн бұрын

    Finding genuine moutai is tricky, with so many counterfeits around the market.

  • @energymf1991

    @energymf1991

    25 күн бұрын

    Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, There are also some that are not spicy. For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

  • @pauliewalnuts240
    @pauliewalnuts24026 күн бұрын

    Definitely seen this in the automotive section. Looks like a bottle of octance booster or injector cleaner.

  • @jaydibernardo4320

    @jaydibernardo4320

    26 күн бұрын

    Probably could be used as one.

  • @incredifall
    @incredifall26 күн бұрын

    Fascinating! Never knew Moutai existed.

  • @birdyashiro1226

    @birdyashiro1226

    23 күн бұрын

    真的吗😂😂

  • @incredifall

    @incredifall

    23 күн бұрын

    @@birdyashiro1226 Yes really lol

  • @kadeemmayers1921
    @kadeemmayers192122 күн бұрын

    In Trinidad and Tobago we have a drink called puncheon which is 75% alcohol… this is the real fire water 🔥

  • @firstlast9488

    @firstlast9488

    20 күн бұрын

    yeah? in america, we have something called everclear

  • @jawsvvvvv

    @jawsvvvvv

    15 күн бұрын

    pun·cheon on a google search brought this definition.....noun 1.a short post, especially one used for supporting the roof in a coal mine. 2. another term for punch Sounds about right....

  • @kadeemmayers1921

    @kadeemmayers1921

    15 күн бұрын

    @@jawsvvvvv lol try “forres park puncheon”

  • @DressedRunner
    @DressedRunner24 күн бұрын

    When they deliver this to the global market, it's prudent for them to change the packaging!

  • @user-sh4dz3wj5q

    @user-sh4dz3wj5q

    8 күн бұрын

    And the contents of the bottle

  • @ErnestJay88
    @ErnestJay889 күн бұрын

    Basically it just a lighter fluid 😂 But the brand itself is like a "Chinese champagne"

  • @CaterNaturals
    @CaterNaturals24 күн бұрын

    Great Info! 🥂 from NYC.

  • @nwilt7114
    @nwilt711425 күн бұрын

    The cost per bottle to produce is most likely around $2.

  • @nimaiiikun
    @nimaiiikun21 күн бұрын

    As a Chinese, I can tell you that Moutai is popular because you can use it for everything. Getting drunk, molotov cocktail, car engine, mouth wash, hair regrowth, and appendage enhancer.

  • @ericzhang9740

    @ericzhang9740

    14 күн бұрын

    As a Chinese I can confirm this's true, especialy the hair regrowth part.

  • @frontlinewitness
    @frontlinewitness26 күн бұрын

    I prefer Sichaun wuliangye Baijiu 四川白酒五粮液. Its more akin to US version of spiced rum. But it can also be kind of expensive. I really wish more people would bring attention to chines alcohol industry and artistry. I think almost all everyone knows is Baijiu and of course Chinas famous Tsingtao beer.

  • @slammerw3
    @slammerw326 күн бұрын

    I was in Shanghai and I had the moutai flavored Luckin coffee. It's very strong, not worth the price.. but since I was a new customer, I got the order for half off for around 19.

  • @xiphoid2011
    @xiphoid201126 күн бұрын

    It actually doesn't taste good. It was for the longest time best known as a bribe gift, given to government officials and company higher ups to grease the wheel. The more expensive ones are mainly for collecting and display.

  • @bromz8

    @bromz8

    26 күн бұрын

    Agree, lived in China for 20 years, was consumed at many of a gathering, never enjoyed it.

  • @cosmoobserver3416

    @cosmoobserver3416

    26 күн бұрын

    It certainly tastes great, but you need to be a real baijiu connoisseur which requires a steep learning curve. The same rule goes with many top-notch Chinese luxuries such as pu'er tea. Not many young ppl love the taste of pu'er tea, but real fans would splurge tens of thousands of dollars for a piece.

  • @CrimsonAlchemist

    @CrimsonAlchemist

    26 күн бұрын

    U don't get a hangover from it though

  • @rogersliu1200

    @rogersliu1200

    26 күн бұрын

    rice wine is typically not a thing for white people and I am not a fan of rice wine either.

  • @jamsbong

    @jamsbong

    26 күн бұрын

    As someone who has drank all sorts of liquor, Maotai is one of the more premium tasting liquor. It is quite expensive these days. If you don't find it taste good, that's because you have not drank enough of it. The best alcohol taste better when you're drunk. the cheap ones taste better when you're sober.

  • @ismaelhall3990
    @ismaelhall399022 күн бұрын

    yeah baby now I want to try it.

  • @JT-jo6oj
    @JT-jo6oj23 күн бұрын

    This is 🔥 🔥 🔥

  • @DilonSpithotfire
    @DilonSpithotfire23 күн бұрын

    For anybody who's never tried this, it is the most revolting, vomit inducing, impossible to drink alcohol you will ever have in your life. It tastes like hand sanitizer and spoiled milk.

  • @Editsdevil
    @Editsdevil26 күн бұрын

    It's look like my toilet cleaner bottle😅

  • @therocketboost

    @therocketboost

    26 күн бұрын

    It basically is bleach so it makes sense.

  • @XJLCA

    @XJLCA

    26 күн бұрын

    Yet you can’t afford a bottle.

  • @crystalmethshrimp

    @crystalmethshrimp

    26 күн бұрын

    Lol, exactly what I was going to say.

  • @daringprince900

    @daringprince900

    24 күн бұрын

    ​@@XJLCAyou don't need two toilet cleaning bottles.

  • @SimonFrack

    @SimonFrack

    24 күн бұрын

    Doesn’t taste much better.

  • @kidgmusic
    @kidgmusic17 күн бұрын

    Gotta say the design is now pretty iconic.

  • @DonteDiMora
    @DonteDiMora24 күн бұрын

    Do you need a mod to process the bodies into parts? Or does the contraptions DLC include this?

  • @jc-tu6pg
    @jc-tu6pg26 күн бұрын

    Didn't think it tasted good when I tried it

  • @kytv9000

    @kytv9000

    26 күн бұрын

    It's just a cult. Most people admit it doesn't taste especially good. People drink it for status. And it's mostly the lack of other investing instruments in the country drives its price sky high. Unless they can really find a way into youngsters or foreigners (which I highly doubt), it's a big bubble waiting to burst.

  • @roguetrader33

    @roguetrader33

    26 күн бұрын

    If you enjoy the taste of any liquor then you are probably an alcoholic.

  • @Ilovecruise

    @Ilovecruise

    26 күн бұрын

    Depends on the flavour choices, to my opinion it taste really good when mixed

  • @tvm73836

    @tvm73836

    26 күн бұрын

    I don’t think you can taste anything after you drink it, including the drink itself 😂

  • @cosmoobserver3416

    @cosmoobserver3416

    26 күн бұрын

    I never enjoyed red wine, coffee or fromage, either. Tastes vary from person to person.

  • @kevink3688
    @kevink368824 күн бұрын

    Pro tip for those on a budget: Buy a bottle of ethanol and dilute it in water.

  • @jarrodwilson2382

    @jarrodwilson2382

    22 күн бұрын

    😂harder to sell

  • @hallo84

    @hallo84

    18 күн бұрын

    Thats like saying moonshine taste the same as a bottle of hennessy

  • @vividly94

    @vividly94

    20 сағат бұрын

    @@hallo84 I'd rather have some moonshine than some ghetto sugar water

  • @hallo84

    @hallo84

    20 сағат бұрын

    @@vividly94 Most rednecks do...can't really appreciate any other quality aside from getting drunk fast.

  • @ToudaHell
    @ToudaHell12 күн бұрын

    30 years ago, i was in grade 1 in china. A classmate bought and drank a tiny bottle of moutai in class. It definitely wasn't that expensive if a 6yr old was able to afford it on his picket change. Yes, he was the problem kid in class. It was my first time seeing alcohol at school, so the memory stuck.

  • @shsaint
    @shsaint2 күн бұрын

    they were swerving this at a dinner party, but I didn't have to clue until i came back into the states. Now I know.

  • @TypicalZoomer
    @TypicalZoomer26 күн бұрын

    Gonna pop one of these in the club with the boys

  • @yeroca

    @yeroca

    18 күн бұрын

    I wouldn't recommend spending money on this. Chances are high you and your friends won't like the taste. There's a good reason why it's not known outside of China... it is unappealing, especially at that price.

  • @TypicalZoomer

    @TypicalZoomer

    18 күн бұрын

    @@yeroca 😂😂

  • @craiggoddard488
    @craiggoddard48826 күн бұрын

    Unbelievable to say I’ve never heard of it.

  • @mariopuzo9333

    @mariopuzo9333

    26 күн бұрын

    Its mentioned by Harold in the series Suits Crazy finding about it now lol

  • @tictactoe101

    @tictactoe101

    26 күн бұрын

    ​@@mariopuzo9333havent heard about that series too

  • @Booz2020

    @Booz2020

    26 күн бұрын

    Never Say NEVER 😎 Justin Bieber

  • @trackpadpro

    @trackpadpro

    26 күн бұрын

    just means you're too poor lol

  • @energymf1991

    @energymf1991

    25 күн бұрын

    Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, There are also some that are not spicy.

  • @jcee2768
    @jcee276819 күн бұрын

    My grandfather used to drink this in the 90’s. I was a pre-teen and tried some, haven’t had any since…

  • @smasherlol351

    @smasherlol351

    8 күн бұрын

    53% alcohol... I understand why you never touched it.

  • @eunhyuekpark6159
    @eunhyuekpark615914 күн бұрын

    Seen these in my local Asian market, love using it for lighting charcoal.....and that's about it.

  • @petertso
    @petertso25 күн бұрын

    This moutai I fear is like Hong Kong, a metaphor of how things are so overpriced without any real quality,like the housing, Michelin restaurant, education, supermarket, job, etc. things are just getting expensive bud by people who has money but no sense of judgement but trying to spend to compensate the inhumane work conditions. That’s my view

  • @stuvo1977
    @stuvo197726 күн бұрын

    Is it better than Techron?

  • @energymf1991

    @energymf1991

    25 күн бұрын

    Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

  • @eafna23fc55

    @eafna23fc55

    2 күн бұрын

    贵州那个地方有赤水,气候风水都会影响酿酒口感,就那个地方出产的就天下第一,回味无穷,不辣,不烧,喝多了第二天不头痛

  • @tokyodrifttt
    @tokyodrifttt26 күн бұрын

    I had no idea it was so valuable. Growing up I would see the adults drink this at every dinner gathering. It smelled really strong but good. The taste I have no idea haha.

  • @BlackMesa322
    @BlackMesa32214 күн бұрын

    Is the graph shown at 0:25 tilted? If not, how can time (along x-axis) flow backwards?

  • @andrzej943

    @andrzej943

    12 күн бұрын

    I need to ask the same question

  • @scipioafricanus4875
    @scipioafricanus487526 күн бұрын

    Good to know informative info

  • @duran9664
    @duran966426 күн бұрын

    🔥 Moutai 🔥 Helps u escape ur harsh economic reality better than Apple Vision Pro.

  • @zhengbq

    @zhengbq

    26 күн бұрын

    💯 Dude 💯 exactly ! The most magical thing is, if you just drink sufficient amount, you might escape ur economic reality permanently 🎉🎉🎉

  • @chrisding2505

    @chrisding2505

    26 күн бұрын

    those who could drink maotai may not have economic issues

  • @DucDigital
    @DucDigital21 күн бұрын

    One of few rare companies that focus on quality in China

  • @windsong3wong828
    @windsong3wong82826 күн бұрын

    I took it for the first time a few months ago and I fell in love with it immediately. It is so flavorful……and strong. Sip it. I was in China recently and i took the opportunity to buy 2 bottles.

  • @shaozhihao

    @shaozhihao

    26 күн бұрын

    多少钱一瓶?

  • @SOULRELIEF22

    @SOULRELIEF22

    26 күн бұрын

    FALL IN Love WITH THE NEW WINE...HOLY GHOST! ❤️❤️❤️ WE WILL NOT FIND THESE ROT GUT LIQUORS IN THE KINGDOM OF GOD! THIS WORLD SYSTEM IS NEARLY OVER! JESUS IS RETURNING SOON! HALLELUJAH! ❤️✝️❤️

  • @windsong3wong828

    @windsong3wong828

    26 күн бұрын

    @@SOULRELIEF22 Monks are big drinkers.

  • @joeyjoejoejeoejojoeshabadoo
    @joeyjoejoejeoejojoeshabadoo26 күн бұрын

    I had a friend buy me a bottle once. It tastes like paint thinner.

  • @ordinarryalien

    @ordinarryalien

    26 күн бұрын

    How do you know the taste of paint thinner? ;)

  • @xcel5203

    @xcel5203

    26 күн бұрын

    ​@@ordinarryalienhe's a painter .

  • @ordinarryalien

    @ordinarryalien

    26 күн бұрын

    @@xcel5203 Nah, I think he's Charlie from IASIP.

  • @shuyevekezo3427

    @shuyevekezo3427

    26 күн бұрын

    Then drink paint thinner only, which is very cheap.🤪

  • @cronialpaler
    @cronialpaler22 күн бұрын

    I actually have 2 bottles of this that I got from a friend who owns a comercial property that used to be a Chinese convenience store, it got closed down coz the tenant ran and did not pay for rent so we just called dibs on his stock. No word from the lessee for the past 3 years soooo. Where do I sell it?

  • @draculastraphouse7863
    @draculastraphouse786315 күн бұрын

    I like how the bottle makes it look like its some type of liquid for your car engine, great design...

  • @notreally2227
    @notreally222726 күн бұрын

    the only reason is, moutai is a common hard currency in the world of nepotism and kleptocracy

  • @MOUTAI_SOL
    @MOUTAI_SOL26 күн бұрын

    🔥 VIDEO ON $MOUTAI 🥂 SHOUT OUT WSJ! 🥳

  • @blurabbit6476
    @blurabbit647622 күн бұрын

    How is it not well recognizable like Shochu? Moutai is very underrated

  • @kyrusinek

    @kyrusinek

    14 күн бұрын

    The price wouldnt fly in any other country.

  • @MrAMT92
    @MrAMT9225 күн бұрын

    Valuation so good it violates spacetime's limitations.

  • @AONTrappy
    @AONTrappy26 күн бұрын

    A business deal is not complete until all parties take a drink of moutai. Love this stuff.

  • @SeekoGT
    @SeekoGT26 күн бұрын

    A bottle could cost WHAT?!!? I'm lost... How??

  • @ChinaSongsCollection

    @ChinaSongsCollection

    26 күн бұрын

    In China, prices of things can be very surprising to the people not familiar with China. For example, lychee (the fruit) can sell for 10s of thousands of dollars. Tea can also sell for 10s of thousands of dollars 👍👍

  • @SeekoGT

    @SeekoGT

    26 күн бұрын

    @@ChinaSongsCollection USD?! Like $10,000+?!

  • @alexipestov7002

    @alexipestov7002

    26 күн бұрын

    You're not paying for the liquor per se, you're paying for the brand name. Think Louis Vuitton or Gucci. Or Buffalo Trace Pappy for a more direct comparison .

  • @ChinaSongsCollection

    @ChinaSongsCollection

    26 күн бұрын

    ​@@SeekoGT Yes USD. I know it sounds weird.

  • @janeh.nguyen7658
    @janeh.nguyen765826 күн бұрын

    Moutai is really a drinkable Molotov cocktail in a bottle, quite literally 'firewater' in taste, and an expensive one too... :)))

  • @bennyraichu
    @bennyraichu26 күн бұрын

    It’s definitely an acquired taste, much like most liquors are. The only drink I remember enjoying the first time I sipped it was Johnny Walker Blue Label. Chinese Bajius like Moutai take much more “getting used to” since the complexities in their taste dwarfs usual liquors. You’re getting licorice, soy sauce, chili pepper, and who knows what other tones in there.

  • @energymf1991

    @energymf1991

    25 күн бұрын

    Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

  • @aj-sc8wx
    @aj-sc8wx26 күн бұрын

    Bottle looks like some illegal bug spray 😂

  • @godzillamothra5983
    @godzillamothra598326 күн бұрын

    they should learn from how south koreans exported soju, south koreans reduced the content of alcohol in soju to make it more palatable to the consumers, especially the young ones who just learn to drink. Moutai could release a lite version to chase younger consumers and maybe foreign ones too.

  • @cosmoobserver3416

    @cosmoobserver3416

    26 күн бұрын

    No. Moutai has established itself as THE top luxury of China, so It cannot ruin it's brand image. Think of Hermes or Louis Vuitton. Have they opened any discount store in outlets or establish subsidiary brands to appeal to more customers? No.

  • @HelloOnepiece

    @HelloOnepiece

    26 күн бұрын

    @@cosmoobserver3416 Pretty sure a light version can not ruin ther reputation more than ice cream

  • @ytzhao2491

    @ytzhao2491

    26 күн бұрын

    You should learn more History about South Korea, which used to be a dependent country to China, and their soju is just a light ferment version of baijiu that imparted by Ancient Chinese people

  • @ftu2021

    @ftu2021

    26 күн бұрын

    Soju is literally vodka with water. It’s written at the back of the bottle lol

  • @ftu2021

    @ftu2021

    26 күн бұрын

    @@ytzhao2491huh stop lying soju is water with vodka. Go buy a bottle and read the ingredients list

  • @larukulunaseas
    @larukulunaseas14 күн бұрын

    I gave some to my Texan friend and he immediately started singing Revolutionary opera

  • @Martin_Priesthood
    @Martin_Priesthood26 күн бұрын

    👀🤔 amazing. 6 ml glass . .🔥🔥🔥

  • @trackpadpro
    @trackpadpro26 күн бұрын

    it's very disingenuous to draw a comparison between moutai village gdp per capita and the US gdp per capita as a whole. it would only be more apples:apples to use a specific high gdp city like midland texas

  • @YummYakitori

    @YummYakitori

    26 күн бұрын

    Exactly.. was confused when they brought this up

  • @t3hsolo

    @t3hsolo

    20 күн бұрын

    Its to highlight us income inequality

  • @trackpadpro

    @trackpadpro

    20 күн бұрын

    @@t3hsolo no it isn’t, because that would be a completely different context. plus, to show income inequality within the US, y tf would they compare to a different country instead of different places within the US

  • @pokerange6911
    @pokerange691126 күн бұрын

    As an American; Red cap, white bottle? Plastic bottle!? Yeah no thanks kingsford 😂

  • @ytzhao2491

    @ytzhao2491

    26 күн бұрын

    It's not plastic bottle! It's a ceramic bottle!

  • @pokerange6911

    @pokerange6911

    26 күн бұрын

    @@ytzhao2491 Well If they want to expand into the American consumer market they need to keep that in mind or change the packaging atleast for us here in the states. It looks cheap right off the back. Hopefully there’s understanding to my statement

  • @ytzhao2491

    @ytzhao2491

    26 күн бұрын

    @@pokerange6911They don't care the US market at this moment, Cause they have 1.4 billion potential consumer in China.

  • @MacroAnts
    @MacroAnts14 күн бұрын

    Should see how different they act with a heating pad under the outworld. They go from casual stroll to sprinting constantly around their ideal 80-90f temps

  • @Charlie-nc3cp
    @Charlie-nc3cp17 күн бұрын

    I like how they go from talking about how rare and hard to make Moutai is, to showing the biggest company working with a Chinese fast food enterprise It's like someone telling you that Diamonds are a safe investment and then taking you to go see that Diamond slaver from Blood Diamond and getting $400k worth of Diamonds for some guns and "da big plasma screen TV"

  • @JingJao
    @JingJao26 күн бұрын

    Firstly , I don't dirnk Secondly, AINT NO WAY i'm buying something in a red and white bottle that "tastes like ethanol" sounds terrible to me

  • @Booz2020

    @Booz2020

    26 күн бұрын

    Try TSINGTAO Beer 🍺🍻

  • @whitemoon5752
    @whitemoon575226 күн бұрын

    I like Wu Liang Ye

  • @EcomCarl
    @EcomCarl15 күн бұрын

    Its strategy to engage younger consumers while navigating regulatory challenges showcases a dynamic approach to sustaining growth in a competitive industry. 🥃

  • @Showza83
    @Showza8313 күн бұрын

    My buddy and I drank a bottle of Moutai a couple years ago during Christmas. I just woke up....

  • @GudasWorld
    @GudasWorld26 күн бұрын

    Dove soap chocolate?

  • @cosmoobserver3416

    @cosmoobserver3416

    26 күн бұрын

    Liquor-filling chocolate under the brand of Dove, an international chocolate brand under the US parent company Mars.

  • @valent.

    @valent.

    26 күн бұрын

    yumm soap chocolate so good

  • @AndreaDoesYoga
    @AndreaDoesYoga26 күн бұрын

    Impressive, Moutai really is a powerhouse! 🥃

  • @GameTrailblazerX
    @GameTrailblazerX22 күн бұрын

    I saw this in space force series :)

  • @Elegant-Capybara
    @Elegant-Capybara25 күн бұрын

    It is packaged like a drain cleaner, and tastes like one too.

  • @TheFireTarot
    @TheFireTarot26 күн бұрын

    Never heard of it

  • @cosmoobserver3416

    @cosmoobserver3416

    26 күн бұрын

    If you've never heard of it, it's your problem, not the problem of Moutai.

  • @MJ-revered

    @MJ-revered

    24 күн бұрын

    Why the agression?​@@cosmoobserver3416

  • @jckbquck
    @jckbquck26 күн бұрын

    I've heard from overseas Chinese nationals that the biggest problem with Moutai is its quality control. The quality of the liquor can vary quite a bit from bottle to bottle.

  • @yuli3186

    @yuli3186

    26 күн бұрын

    I don't believe that 😂. Never heard any complain about their QC in China

  • @xyzrt1246

    @xyzrt1246

    26 күн бұрын

    Easy to fake

  • @yuli3186

    @yuli3186

    25 күн бұрын

    @@xyzrt1246 not really they have some extremely complicate anti fake mark you can only find on money. I also heard the news they are trying to create a nft system for their products.

  • @energymf1991

    @energymf1991

    25 күн бұрын

    Moutai is a wine made from sorghum and wheat. Unlike most Western methods, which mostly use barley. The taste of barley will be more mellow. But each country’s wine is adapted to local conditions. Why Chinese people like this kind of liquor is because liquor is easy to store. Water is not easy to store and will become moldy over time. Therefore, there are various similar wines in China, and over time there will be a wine that the locals like. There are many types of Chinese liquor Because it is difficult to translate, I can only describe it Throat, stomach, esophagus, tongue Every part feels spicy. There are also non-spicy ones with a strong aroma, For real Moutai, even with such a high concentration, your head will not hurt when you wake up after drinking it.

  • @andrewzheng4038

    @andrewzheng4038

    7 күн бұрын

    Moutai is widely counterfeited (which may lead to perceived QC issues) and its reputation is boosted far beyond its actual value because Party officials prefer it. Wuliangye is still very pricey, but I hear the actual taste is better

  • @user-pi7ud6ip8d
    @user-pi7ud6ip8d25 күн бұрын

    Sounds like a wild buzz.

  • @Sur-Ron
    @Sur-Ron25 күн бұрын

    I've started seeing it advertised at the Airport in London recently

  • @topotree
    @topotree26 күн бұрын

    is it a joke🤣😆it's look like toilet cleaner to me.

  • @araara4746

    @araara4746

    26 күн бұрын

    It's part of a branding strategy, standing out from other brands, inviting curiosity.

  • @topotree

    @topotree

    26 күн бұрын

    @@araara4746 if you ask me it's a ugly looking product and not appealing.

  • @araara4746

    @araara4746

    26 күн бұрын

    @@topotree Did I say the design is good and appealing? First study product differentiation as a branding strategy and then you will understand. But if you already don't like it because it's made in China, no matter how good it is, how unique it is, you won't be interested.

  • @topotree

    @topotree

    26 күн бұрын

    @@araara4746 😆🤣who likes to drink something in a toilet cleaner bottle 🤣i am not talking about that that it's because of China, are you kidding 🤣 seriously change the bottle man!

  • @wv9529

    @wv9529

    26 күн бұрын

    or a "luxury" brand partnering with Luckin coffee or Dove making chocolates. So weird, from the marketing and packaging youd think this is what hobbos in china drink.

  • @MichaelZipperer
    @MichaelZipperer24 күн бұрын

    How much did this company pay WSJ for the advertisement? It’s too obvious.

  • @johnnyw6467

    @johnnyw6467

    24 күн бұрын

    How much US paying you to comment?

  • @IAMELEET

    @IAMELEET

    16 күн бұрын

    @@johnnyw6467 Sorry i thought the wsj was from the US? You aint making any sense. This is clearly a payed for advertisement.

  • @samanthamacguire7881
    @samanthamacguire788124 күн бұрын

    that's higher than the MSRP for pappy van winkle :o

  • @kwfown
    @kwfown26 күн бұрын

    They tastes very smooth

  • @Semper_Iratus
    @Semper_Iratus26 күн бұрын

    Looks like drain o.

  • @TheKing75691
    @TheKing7569126 күн бұрын

    I love how they say these companies in China on top, but nobody heard of them

  • @frankmerriwell8339

    @frankmerriwell8339

    26 күн бұрын

    Nobody but billions of people in China and Southeast Asia, yeah.

  • @zircon6566

    @zircon6566

    26 күн бұрын

    usa is whole world, Yeah

  • @shuyevekezo3427

    @shuyevekezo3427

    26 күн бұрын

    China itself is the world.

  • @TheTranceCartel

    @TheTranceCartel

    26 күн бұрын

    Nobody in China has ever heard of Tyson Foods or Kroger, yet both are up there

  • @jamesriley5057
    @jamesriley505720 күн бұрын

    I'm happy I made it home after drinking this one night on the coast of the south china sea. It feels a lot different than alcohol, but then again I am usually a beer drinker.

  • @yeroca
    @yeroca18 күн бұрын

    In addition to being used as a gift, it also has another purpose. Moutai stock is one of the few relatively stable assets people can invest in in China. However, I think like their ghost city properties, it's a long-standing bubble.

  • @HenricPelegric
    @HenricPelegric26 күн бұрын

    my year salary for alcohol bottle, okay lets go. yeah it will fail in world market. it will be stocked forever.

  • @netgiant2592
    @netgiant259226 күн бұрын

    The taste of Moutai is indicative of traditional Chinese culture and history. Remember China was a nation of tough blue collar workers. Current ruling party was born out of peasant farming villages and were not cultured sophisticated aristocrats. As such the taste profile of their national liquor is earthy, strong, fiery.

  • @glentanner4770
    @glentanner477024 күн бұрын

    Looks interesting, I'd like to try it.

  • @Leonnitram123

    @Leonnitram123

    18 күн бұрын

    don't get your expectations high ... trust me ...

  • @helengyang

    @helengyang

    Күн бұрын

    如果你的酒龄超过20年,茅台就是超级极品酒,如果你是新手,喝白兰地吧

  • @mariaflorcoray
    @mariaflorcoray21 күн бұрын

    Hyped up and the bubble will burst eventually.

  • @Tubbytube6
    @Tubbytube626 күн бұрын

    It looks like paint thinner.

  • @stevenz995
    @stevenz99526 күн бұрын

    I am disappointed with this video. WSJ used to produce high quality videos but this one messed up the currency .... it is thousands of chinese yuan not dollars / per bottle.... 0:05

  • @libiroli

    @libiroli

    26 күн бұрын

    4:19 says a bottle sold for "thousands of dollars" ($38,000).

  • @arthurm4726
    @arthurm472626 күн бұрын

    I didn’t know that STP was also something people drank….nice bottle….

  • @shingosekiguchi1803
    @shingosekiguchi180326 күн бұрын

    I've never seen these bottles in my country.

  • @mingouczjcz3800
    @mingouczjcz380026 күн бұрын

    The different ways of drinking liquors. The western way is drinking like water, while Chinese way is sipping it and at the same time eating s few chopsticks of dishes. Thus, drinking Chinese high alcohol-content liquor often ends up like a disaster for westerners, while vodka is not very much tasteful and not strong enough to Chinese taste.

  • @WhatSmellsLikeToast

    @WhatSmellsLikeToast

    26 күн бұрын

    😂

  • @Booz2020

    @Booz2020

    26 күн бұрын

    Sinaloan Cartel : Por Favor Amigo, hold our TEQUILAs 🥃

  • @stormy3898

    @stormy3898

    17 күн бұрын

    We rly do drink liquor like water 😂