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We SACRIFICED EVERYTHING for 2 years to grow a $100,000,000 business...here's what happened.
I’m Leila Hormozi…
I start, scale & invest in companies at Acquisition.com.
I’m a full time CEO, part time investor, and my side gig is making content to show others how we do what we do.
You can…
-Get our free courses at acquisition.com/training (no optin required)
-Get our books at acquisition.com/books
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Пікірлер: 130
Just found you and your husband's Channel. I am compelled to write this: Following your journey and listening to both of your channels WILL be THE catalyst to both of my companies' ascension to the next level. These two channels are the highest value per subscriber ratio of any youtube Channel currently out. If you read this, I just want to say thank you & please keep making videos.
@leilahormozi
3 жыл бұрын
Thank you!
@nicholashunt6261
3 жыл бұрын
Huge facts, Leila and Alex are going to change my life
@missnord7730
3 жыл бұрын
Agree to all above 👏🏻
@EG-jd8rq
3 жыл бұрын
I agree! 110%
@drewsharps8179
2 жыл бұрын
Well said!
My notes from the video: Set constraints so you have less resources than you need to get it done. How do you achieve your goals while setting constraints? How do you have a $3m, $5m, $10, or $40m a year business while working, say 5 hours a day. And know what you would do with the rest of your time - to have a fulfilled life. *It's hard to sustain success while sacrificing happiness.* (Love this quote) Constraints make you better!
I’ve literally been spending the last two weeks trying to figure out how to create more time to work being a working mom trying to build a company. Realizing now that I need to lean into the constraint, not try to eliminate it. Appreciate you so much!
@leilahormozi
Жыл бұрын
heck yeah Melanie!!! you have got this
I watched that video where you talked that you’re 29 but people think you’re 40. You have the wisdom of a 40 year old businesswoman and are a visionary. I want to have a woman like you in my life who’s intelligent and trustworthy who can do the hard work and sacrifices to make it to the top. But unfortunately there are less people like that. Any suggestions on finding that right partner who understands you and who joins your journey to success. ❤
@Monas99
Жыл бұрын
You become that exact person yourself and then you'll attract a quality partner.
We all have the same 6 basic human needs (Tony Robbins). Uncertainty (variety, excitement, unpredictability). Certainty (routine, trust, dependability). Significance. Connection/love. Growth. Contribution. I don't think anyone is immune (except maybe sociopaths)
@leilahormozi
3 жыл бұрын
I AGREE 1000%
Thank you for sharing Leila! This is such a valuable lesson! I believe GENUINE WEALTH is made up of finances (yes!), but also quality relationships, health and time.
@leilahormozi
3 жыл бұрын
agreed!! no point in having all the money if you’re miserable lol
Hey Leila babe, arguably though, you and alex both laser focussed so much to generate this multi-million dollar business in those 2 years. so the sacrifice was worth it and now you can take your foot off the accelerator. Maybe had you not worked so hard in those 2 years, things may not have happened the way you wanted it to be? I'm really keen to learn how what you and alex did to get the business from $0 to $100,000 and then $100,000 to $1mil and so on? I own an ecomm business, but still interested to learn from your success. thanks and many kisses from singapore xx
Great video concept, I call it "the principle of limitation". It's the opposite of the resource curse. Marines are given 25% fewer resources than the Navy so they're more resourceful and resilient.
Really made me think about balance - it can be difficult to think in this way when we are surrounded by 24/7 'hustle' culture - many thanks for the thoughts Leila
I just want to say that as a 24 year old female baby entrepreneur, I find you super inspiring! xx My biz niche is about combining language learning with food. I'm just worried about managing such a slim profit margin biz which will be heavily dependent on high quantity of sales to keep it operational. Currently figuring out branding + content strategy (+ setting up a corner of my mum's kitchen as a cute food photography studio :D) Do you know anyone in the food space that I can learn from/connect with? You're a gem, keep doing what you're doing and I hope you're able to find the right businesses for your portfolio goals :) xx
@TS-xn7ix
2 жыл бұрын
ask for higher prices then :) if your service rocks then go for it
@mcee555
2 жыл бұрын
@@TS-xn7ix Thank you, I appreciate your input on this!! If you're curious about an update on the financials, I've decided to go extreme and turn it into a social enterprise (donating 50% of profit) and use that "good will" mission to help increase the price and profit margin. Also, I'm finding that this is also helping to attract potential partnership opportunities (only a few initial conversations so far) - this means I can increase my capacity to deliver a combined "product + service" package offering with higher value overall for the customers (and partners), again, reason for higher price and profit margin for us. In addition, I've diversified the types of products and service offerings along with the prices: e.g. a "standard" product for "repeat purchase" aka the crisps, a "premium + personalised" "one-time purchase" product + service offering delivered with partners hopefully through pre-sale. And finally, releasing a "monthly unique new product" in limited quantities available to purchase for £50 only for that single month - probably another pre-sale option? Maybe even allow the last 50 people to "bid it out" if there is a lot of demand for this unique monthly offering where 100% of the proceeds will be donated? As you can see, I've learned a lot about pricing + finances + cash flow in the last 3 months :D
@jonsuarez5141
Жыл бұрын
Raise prices and post 4 prices of content a day
Great video, appreciate you sharing your thought on goal setting
Amazing stuff. These guys are just beasts in sharing value. Don't stop. This is what we need.
Your channel is packed with great value. Greetings from a new subscriber
Balance is key to life! Great instant video. You picked a perfect moment to make this video. Glad you chose to film these thoughts!
I just found your channel and so needed to hear this! I'm wearing all the hats in my business right now. I'm chronically ill and neurodivergent which makes it so I crash and burn out if I don't balance things right. I literally don't have enough hours in the day to take care of my health and grow my business at the same time so I feel like I'm failing at both. I'm taking my time listening to all your videos while I work on filling custom orders right now. I'm so thankful to have found this channel.
Great insight. Thanks!
A wise man once said.."what does it profit a man to gain the whole world but lose his soul?" This video reminded of that. Thx
Wow! You and your husband bring so much actual concrete value and not the fluffy and empty stuff! Also major kudos to you and your husband for sticking together through all the thick and thin!
Love this! I am so curious what yours and Alex's day in the life looks like when you're managing so many businesses :)
That’s a good concept, thanks for sharing.
I LOVE this. Reminds me of Tim Ferris' framework of doing less to achieve more.
Thank you! Watching this as I just left my desk working my side job to cuddle my kids back to bed. It’s fucking hard to balance it all and applying constraints to business to have less constraints personally makes perfect sense. Appreciate everything you share. You’ve really helped my make some tough but necessary decisions.
Thank you so much for this video Leila! You are such an inspiration…knowing that you (such a badass, goal oriented, strong female) also need time for herself/personal life, not always hustle…is inspiring for me.
Thank you!
Great video !
Ooooof, I felt you were talking to me. Thank you so much for sharing your perspective. It's so fresh that it's revitalizing. What you're talking is probably about Parkinson's law. From today on, I'll heed on that advice. Not that I was miserable, but, man, I would blast myself several 10-12+ hours "working" during the day.
Very good! I love that :) thanks for sharing
The way you worded it in the last 30 seconds finally made it click for me. I said "ohhh shit I get it now" outloud 😂 thank you!
Incredible video, Leila. Really good.
I really liked this informal video. I’d love to see more.
This is wisdom, Leila! Your life experience taught you so much wisdom about this. This is my goal. To set these kinds of constraints so I can be happy while being successful in business. I love your content! You and Alex have the best business content! 🔥
So true Leila! It makes the game much more fun and generates more positive energy!
Wow that last minute was so impactful 🙏🏻
Thank you Leila for being transparent and honest with inner demons vs the greed to be successful and disrupt your own belief and challenge yourself. This is what I am going through and I am seeing the marriage and the kids suffer because of the so-called success route that I am taking. Now taking in all these insights, I need to sit down and ask the tough questions and just move quickly and do more in smaller chunks and with a timer and restraints, while accepting the imperfection and not going to that procrastination route. Truly a fan and appreciate what you are doing for all the entrepreneurs out there at a high-level openness. Thank you
@leilahormozi
3 жыл бұрын
thank you! happy to hear that. i think it would truly change your life for the better if you stick to the constraints
@mickeylu2001
3 жыл бұрын
@@leilahormozi I will work on it, As I see you have a great result Which put in The light in the dark tunnel that I was driving alone. True wisdom shared and make a difference in people’s life’s. Truly powerful Can not thank you 🙏 enough
Great stuff! Thanks, congrats that u r happy as shit and successful. I sacrificed work to sped ore time w my daughter and my mind set has changed! Things r so going into place w succes money and happiness
Appreciate your wisdom
Goooolden!!! I needed this
Love it thank you!
Hey Leila. first of all, thanks for your content. I love this advice, but I wonder, every person that made it financially after hustling non-stop for a long period of time gives this advice, make time for your family and friends, make time for you to breathe and your levels of productivity will increase + you'll enjoy the journey. but I always hear this advice in hindsight. I wonder if you wouldn't make it yet, you would come to the same conclusion (maybe yes). hence, maybe we all (entrepreneurs) do have to go through this phase to fully embrace this perspective + to reach at least some of our goals faster.
This is a very valuable reminder that I get to have a fulfilled life before the $100M arrives.
I needed to hear this.
@leilahormozi
2 жыл бұрын
🙏🏻🙏🏻🙏🏻
This and your husband channel are amazing. HOW dafak there are so small.... Great knowledge
Truly inspiring. I wanted to ask- How did you decide what you wanted to revolve your business around? The niche, essentially. I have so many interests, I’m having trouble settling on one area.
Absolutely loved it 👍
Great video
Reducing my major stressors and excess things taking my attention. Got it :)
Great topic and interesting to look at both sides ! One thing we’re taught from mentors is to identify WHAT we’re willing to sacrifice for success. Most people (probably not your audience) want a fast food success path. So we need to understand FIRST: the tremendous amount of work, effort, energy, and sacrifice it’ll take. Execute for a good while like a crazy beast. It’s earning your shot. But then and Only then can we earn the right to add healthy constraints and add fulfillment, leisure, relaxation etc back into the mix. Takes a cycle to understand the balance and need to not succeed to death. You rock Boss Lady!
@leilahormozi
2 жыл бұрын
mmmm i really like that!
@jacobthestachetidwell7501
2 жыл бұрын
@@leilahormozi thank you for replying! Btw I found you and Alex several months ago on KZread and me and my company have majorly pivoted off the info you guys provide. Content is fucking awesome. Can’t wait to link up with you guys in Vegas sometime. ⛽️⛽️⛽️
Keep it real thank you
BRILLIANT….thank you
Thanks for the new way of thinking about this
You’re amazing!! We all love you!! 💗💗💗
Quick question: is it a good idea to put constraints while strating out ?
Good point Leila, sounds like Parkinson's Law
Life or fun debt ! Feeling this right now and booked 4 week holiday/business overseas. Im exactly in this rigid flexibility cunundrum after breaking an 11 yr cycle of work obsesion. Reminder that fulfilment and success can happen. TY
This was EPIC! Power of constraints ✅
I've never thought of using constraints to your advantage like this. I think I will apply this law to so I don't burn out.
You’re my favorite influencer, ima watch all you stuff. Hmu in 10 months.. I’m 25 now in college
That's a lie. First, you didn't sacrifice your relationship with each other. And second, you had each other to begin with. That's a lot more than many people have in this world.
This is making me really think about what positive constraints I could put in place to force myself to be more effective. Do you think you and Alex could’ve achieved the same rate of growth with Gym Launch if you had this mindset from the beginning?
@leilahormozi
3 жыл бұрын
Yes I do - I believe we would have had much more success if we had done so.
@mcee555
3 жыл бұрын
@@leilahormozi Damn! Thanks for the assertion
@mcee555
3 жыл бұрын
I'm stealing the positive constraints idea. I know Seth Godin is such a fan of it as well
@schwefel
Жыл бұрын
How can you be sure though? Do you have examples of other people who actually went through the phase of BECOMING successful while working under constraints and not sacrificing everything? Everybody comments in hindsight that balance is important. But...
Lol the way you and ryan say "right?" Lol
@Tyler-yb4mc
2 жыл бұрын
Alex, my bad
Interesting insights, Leila. As someone who is in AI and wants to get into entrepreneurship I would like to ask you: Would you say that sacrificing everything for the first two years was necessary to help you take off the business or in hindsight you both could have done it while having a more balanced lifestyle?
Brilliant
“How do you achieve your goals while setting constraints?”
brah i thought Alex was the guru. this is so intense for me. its like im not breathing while i listen. u guys are great. thanks for doing it. it was funny how i though after first 10 vids. of alex i thought wife must be some girly support wify. this is a monster wife - in a good way i mean
3:50 freedom and flexibility in life
I did 6 years 80 hours almost a week and hated myself by year 4. It was fun as you had a dream and by the time it is over you can't connect with normal people.
Lol find a log take a seat let the background noises relax your mind.
I'm always super doubtful when people claim 100mil dollar company
I mean im at the beginning of my journey so should I apply this into my life ? Because I think that I should just step foot on the gas and after I will achieve something than I can add something to life other than work.
My exact dilemma atm
omfg. Love your videos. Talk about superwoman!
The same thing is happening to me. I must change this belief.
thank you so much
Interesting. We just finished year 1 of 5. We promised each other 5 years was what we needed to make a Billion dollar company.. June 14th 2025.
@leilahormozi
3 жыл бұрын
The question becomes if you don’t by then, how much more do you sacrifice? how many years?
@mcee555
3 жыл бұрын
@@leilahormozi Oooff! You are good with the hard questions D:
@blateco
3 жыл бұрын
@@leilahormozi honestly, just enough to have millions in revenue coming in every month. Just to make the financial stress less so it wouldn’t feel like we’re wasting what time could be used to make money at a faster rate. You’re definitely right about putting all your time into something.. you will be successful. But there’s a point that I feel like you and Alex have gotten to that Hannah and I have not, in which adding fun and friends would only help and not hurt. But hey, I don’t know because I’m not there yet lol. Hannah (my fiancé) definitely subscribes to your line of thought.
@blateco
3 жыл бұрын
@@leilahormozi but I also really like the idea of setting constraints and trying to figure out how we’d still achieve it within those.. that’s extremely thought-provoking, and I’ll take it into consideration this year.
@andrewstorm8240
3 жыл бұрын
Also why put a time limit on it
Was the androgen use worth it?
@JTBCOOL1
3 жыл бұрын
Does the answer really matter to you or anyone else except her? I'm sure you know the answer.
@DavidOSinger
3 жыл бұрын
Fake channel fake comments , fake numbers , fake companies
🔥
how you guys got not affected by covid ? All gyms were closed for months...can you explain
But you've already built shit tonnes of momentum by sacrificing everything. Does that make it easier for you to take your foot off the gas and live a more balanced life? Do you think you'd have got to where you are, by living a balanced life?
👏🏼
Dorood👍
Such side words Leila.
Sacrifice money was always there you just had money management problems. You had money to start with. 😘
It's good but it remains a theoretical model.
You are an amazing entrepreneur but listening to you makes me exhausted. I feel like the play back speed is on 2.5, and I don’t equate the same attributions to success. Can we call it fair that some of us are wired different?
@dennisdeheza
3 жыл бұрын
Just don’t listen and don’t comment negative things
@davidweeks8131
3 жыл бұрын
@@dennisdeheza I’ll do what I want, and you can continue being a keyboard warrior.
@dennisdeheza
3 жыл бұрын
@@davidweeks8131 no worries go ahead being negative Nancy!
@davidweeks8131
3 жыл бұрын
@@dennisdeheza that was pretty hilarious actually and the first time I’ve been called a negative Nancy!!!! So I’m still laughing.
have your cake and eat it
U got a channel too! Ohh ok well Def gona be listening to u to? Do u guys coach by the hour? Jk jk totally ! Hope all is well I know u guys don't do that coaching 1 on 1 for money lol
yoir voice is so low, maybe you used hormone to improve your fitness
🤍
Super useful! Thank you my friend! You’re so wonderful and I’m implementing this right now asap. 🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏🙏