WorldDAB Automotive 2024 - SESSION 3
3.1: Exploring the evolving role of broadcast radio amid advancements in car connectivity
Speaker: Roger Lanctot, CEO, Strategia Now
Broadcasters must grasp car makers' priorities and strategies to successfully engage with drivers and consumers. Positioned to educate and influence auto manufacturers, broadcasters can help in achieving mutual goals. This presentation will delve into these strategic pathways and opportunities.
3.2: Challenges and opportunities for broadcast radio in today’s connected cars
Speaker: Gereon Joachim, Vice President Automotive Sales & Strategy, EMEA, Xperi
Beyond home and office, connected vehicles have emerged as a tantalizing third space, where the latest technology trends can lure the listening public away from broadcast radio. With the proper tools, radio can give listeners more of the content they love and, crucially, gain amazing, timely insights into how, when, what and where their listeners are engaging with their programming, thus maintaining radio’s prominence in the digital dash.
3.3: Successful localised content
Speaker: Frank Nowack, Function Owner Broadcast Radio, Ford Motor Company
Practical advice from one of the world's largest auto makers on overcoming challenges and avoiding pitfalls to implement localised content and advertisements on DAB+.