Thanks to everyone who joined us live, Here are the links: Example answers for Jan 2024: www.tutor2u.net/business/reference/best-rest-hotels-btec-national-business-unit-2-example-answers-for-activity-a-activity-b Two page template: www.tutor2u.net/business/reference/part-a-two-page-notes-template-for-btec-national-business-unit-2-developing-a-marketing-campaign Playlist with details on the Assessment Foci: kzread.info/head/PLp8BSCLLWBUBDGmL6PF60OkGn-0pFvnfT&si=wpivqCg227uGeiuF Here are the session timestamps for this livestream: 00:00:00 Introduction 00:04:49 Part A & Part B Overview 00:08:48 Activity 1 overview 00:13:04 Activity 2 overview 00:15:36 Research pack contents 00:18:40 A4 notes - what you can include 00:21:20 AF2 Aims & Objectives 00:24:08 AF3 Analysis of Research 00:28:16 AF4 SWOT Analysis 00:32:00 AF4 Product Life Cycle 00:35:53 AF4 Key points 00:44:57 AF5 Marketing Message 00:48:01 AF5 Marketing Mix 01:00:17 AF6 Marketing Budget 01:04:49 Final Q&A

@revice950

23 күн бұрын

do I need to talk about what each of the factors of Pestle in the exam

WE GONNA BE COOKED WITH THIS ONE🔥🔥🗣🗣

@mustaq7m

23 күн бұрын

😭

@archer24

23 күн бұрын

@@mustaq7mit’s over

@tutor2u-official

22 күн бұрын

Go well. Lots of time to do a good job.

@rccno

22 күн бұрын

im hittin the traps after this bro, ain no way im passing

@Cynosurebby

22 күн бұрын

Ong

Jim can you hold my hand when i sit the exam because i get a bit nervous

@tutor2u-official

23 күн бұрын

Sure. Just let me know when and where.. You'll be good

@PUBGh4di

22 күн бұрын

​@@tutor2u-officialHelp. 😭😭

17:17 is secondary research the first part we get on thursdays or what we get on friday?

just finished, what a run

Thanks Jim👍

@tutor2u-official

23 күн бұрын

You are very welcome

Can you tell me what I can write for secondary research?

FIRE🖤

We getting to the trap house with this one 🗣️🔥🗣️🔥

Are there any specific SMART objectives where i can use for any Aim? I am asking because i waste so much time trying to find 3 SMART objectives and by the end i am not sure if they are even right.

@tutor2u-official

23 күн бұрын

Common ones include: x% increase in sales over a particular period; x% increase in market share; gaining xx new customers; increasing brand awareness to x%. As long as your objectives are reasonable and support the stated aims of the business, you'll be fine. The main thing is to keep referring to them throughout Activity 1 and Activity 2

@omarhasan-xw5mx

22 күн бұрын

@@tutor2u-official thanks

Can Radio advertisement be used for such a busy; cause it will be better to use an advertisement method that includes pictures of the product; but radio don’t

@tutor2u-official

22 күн бұрын

Sorry - the exam is now live. We are not allowed to comment on the case study.

guys make sure to pre-plan your answers on your 2 sides of A4!

@kikibell3678

23 күн бұрын

Only pre plan facts not actual answers!!

@tutor2u-official

23 күн бұрын

The one thing you are NOT allowed to do is use pre-planned marketing plans, budgets or campaigns

@xk7208

22 күн бұрын

@@tutor2u-official in other words we can pre-plan anything except the ones you mentioned ?

@courtneycharalambou5639

22 күн бұрын

@@xk7208have you found this out?

you mentioned a competition for one of the campaigns, could you explain that further please?

@tutor2u-official

23 күн бұрын

Running a competition can be an effective part of any unit 2 marketing campaign. It supports many objectives, such as gaining new customers, increasing sales etc. The costs of running a competition are easy to put together, such as the cost of prizes, promoting entries, following up those who enter etc

What's the difference between place and physical evidence in the 7Ps

@ihavenoiddea985

22 күн бұрын

53:20

can we breathe in the exam tomorrow?

@Arron-1234lkse

23 күн бұрын

w question

@RuRu-mj7qm

23 күн бұрын

@Arron-1234lkse thanks! hopefully I get it answered 🤞

@Arron-1234lkse

23 күн бұрын

@@RuRu-mj7qm I hope you receive a response soon, as I find myself pondering the same question as well. It would be beneficial for both of us to gain clarity on this matter, and I eagerly await any insights that may be shared.

@RuRu-mj7qm

23 күн бұрын

@Arron-1234lkse it's been an hour and still no reply 💔 tomorrow is approaching closer and closer and still I have not received the answer to my question. I am genuinely tweaking right now, I need to know if I should fill my lungs up with air before entering or if I am allowed to breathe 😖 It would be great if Jim would answer this as I'm pretty sure there are other people wondering the same thing!

@Arron-1234lkse

23 күн бұрын

@@RuRu-mj7qm jimmy jim jim is probably busy right now hopefully he gets back to you😔just keep ur head up you got this breath in through ur nose and out for ur mouth

for the template that u have showed us, is it allowed to take it to the exam or do I use it at home?

@tutor2u-official

23 күн бұрын

Yes - you can take it into the exam.

BIG J are we able to talk about pricing strategies such “destroyer pricing” for the pricing in the 7ps

@tutor2u-official

22 күн бұрын

You can pick / use whatever pricing strategies you wish in AF5, provided you explain how and why it will support the achievement of the business aims and your marketing objectives. You also need to explain (by referencing the research pack) why your chosen pricing strategy may be effective in the market. How does it compare with what competitors are doing?

Are you doing a live tomorrow before part b? I would be very helpful

@tutor2u-official

23 күн бұрын

Not permitted by Pearson, unfortunately. Once Part A has started, Unit 2 becomes a live assessment, so students have to work independently without help

For Part B will we get the research pack as well or not and instead we make use of the most of it in part A by taking notes

@tutor2u-official

23 күн бұрын

Part B includes a summary of the research pack. You take into Part B your copy of the research pack you get given in Part A.

I think I should put it this way; can radio advertisement be used for any kind of companies/products like Coca Cola?

@tutor2u-official

22 күн бұрын

Yes - radio advertising is used by a wide range of small-to-large businesses; from retailers to service businesses.

PART TWO IN AN HOUR IM SO COOKED 🔥🔥🔥

@eesxh

21 күн бұрын

real

@tutor2u-official

21 күн бұрын

Go well. Use the research pack; keep linking back to your aims & objectives; put lots of detail into your Marketing Mix. All will be good.

@epokrandomv.2648

21 күн бұрын

PART TWO IN AN HOUR IM SO COOKED TOO 🔥🔥🔥

@prodchz

21 күн бұрын

@@tutor2u-official watched this video before the exam, think i smashed it 🙏

Is it permissible to put a photo of Jim on the part A research notes for good luck?

@tutor2u-official

22 күн бұрын

Whatever helps you pick out the key themes from the research pack

Do we need to do the research for activity 2. Marketing mix?

@tutor2u-official

23 күн бұрын

No research needed for Activity 2. Link you 7Ps to the information about the market provided in the research pack + your marketing objectives.

Is it usually a must to include figures while talking about the competitors??

@tutor2u-official

22 күн бұрын

If you have data on competitors in the research pack and can them compare it with the case study business, that is a great way of applying the information given to you to help support your answers. For example, you might be able to compare the sales, or market share of a case study business with competitors.

Can you please tell me what can I write for reliability and validity in activity 1

@tutor2u-official

22 күн бұрын

The reliability and validity of market research depends on factors like sampling methods, question design, and potential biases. So think about how many people were surveyed; when, where. What were they asked? Are the responses / findings consistent. Is there anything missing from the research that might make it easier to make marketing decisions?

@khizarmir8801

22 күн бұрын

@@tutor2u-official thank you so much it’s really help full for me because I missed my first exam in January. So this is my first and last chance.

For the objectives i have to figure out what objectives i have to do based on the chosen option

@tutor2u-official

22 күн бұрын

Correct. In Part B you are told what the aims of the business are (e.g. increase sales, grow market share, build customer awareness). You then need to come up with 3 marketing objectives that will help the business achieve those aims. You dont need 3 objectives for each aim; just 3 objectives in total.

@Phie_ee

22 күн бұрын

@@tutor2u-officialcan we write that in our notes or not?

Hey Jim I get 45 minutes extra due to medical reasons, what do you suggest I spend that time on.

@nayimmiah5158

23 күн бұрын

Use the time wisely. I have an extra 45 mins aswell and I would use that time to focus on the parts I rushed on if you get me

@tutor2u-official

23 күн бұрын

Always good to have some extra minutes. Use them to focus on strong answers to the assessment foci that have the highest marks. Ie Marketing Mix (AF5) 20 marks; AF3: Analysis of Research. I'd also use any spare minutes to go through your documents and make sure you keep referring back to your marketing objectives and the research pack information

What would we have to write about reliability and validity research

@tutor2u-official

23 күн бұрын

Reliability: have trusted sources been used for the secondary research (e.g. market research reports, govt data). Validity: how large is the primary research sample? When was the sample taken? Who did they ask? Are the questions relevant etc? just a couple of sentences on reliability and validity is all that is required

For tomorrow, what notes should I write? Will those notes will be marked?

@tutor2u-official

23 күн бұрын

Your two pages of notes are not marked.

Do we get marks for writing a Marketing message? And if yes how much? Thank you

@nayimmiah5158

23 күн бұрын

It’s part of the marketing mix in 7P’s soo part of the 20 marks

@omarhasan-xw5mx

23 күн бұрын

@@nayimmiah5158 okay thanks

@tutor2u-official

23 күн бұрын

Marketing message is part of AF5 (20 marks); so well worth writing a few sentences on this, perhaps just before you start writing about the details of your 7Ps.

No mercy to the exam paper I will get full marks ❤

How many key themes needed for primary and secondary research?

@tutor2u-official

23 күн бұрын

2-3 key themes from each should be fine.

any tips on how to quickly develop aims and objectives/pre plan

@tutor2u-official

23 күн бұрын

Can't really pre-plan: you need to see the Business aims, which are given to you in Part B. Base your objectives on those aims.

@kikibell3678

23 күн бұрын

@@tutor2u-official in that case would you have any tips on how to quickly develop these ideas as I find it quite difficult

@xk7208

22 күн бұрын

​@@kikibell3678 most of the time it wants to Increase its market share and if thats the case revolve your aims and objectives on stuff that would Increase the companys market share for example spending more on promotion, cutting costs, expanding in different locations, Increase product range and ect.

feeling funky like funky flasks ngl 🤭🤩

Are we allowed to take our notes for Part B exam?

@kikibell3678

23 күн бұрын

We can bring in our annotated copy of part a and 2 A4 notes

@infinityvald

23 күн бұрын

​@@kikibell3678 could I possible print out the template he showed in the video and take to the exam tomorrow? As my note or they won't let me?

@tutor2u-official

23 күн бұрын

Yes - print it out and take it in

If I collapse during the exam can you finish my paper for me please

@tutor2u-official

22 күн бұрын

We'll be there for you in spirit! Go well!

For activity 2 can we combine the selection of media with the campaign budget?

@tutor2u-official

22 күн бұрын

Yes - that's a good approach. Just mention in AF5 (marketing mix) that you've dealth with promotion / media in your section (AF6) on the Budget

@khizarmir8801

22 күн бұрын

@@tutor2u-official thanks

For the 7 p’s is the information on part a or b it both

@erinrhiannon4385

23 күн бұрын

Neither really, you will get given hints as to what to write though for example, product- depends on what the business is selling or promoting however you will have to write about what new products your want to include that would help meet their aim and objectives and how this will affect the business and what decisions it will lead you to make. You will have to do this for every p. Hope this helps

Hi Jim, what could we have in our notes, because I really don't understand what we are allowed to have in our notes and what we are not allowed?

@tutor2u-official

22 күн бұрын

WHAT YOU CAN INCLUDE facts and figures such as the products they offer and the ways they use the marketing mix in their promotional campaigns reminders about theories or concepts you find difficult to remember identifying key trends such as percentage increases and summarising the findings. annotations to the Part A research pack to indicate what may be useful for PESTLE and SWOT, PRODUCT LIFE CYCLE notes you have made in lessons such as what a marketing message is and the key factors to consider when deciding on the type of media to use subheadings you may wish to remember a template which helps organise the notes. WHAT YOU CANNOT INCLUDE Any attempt to pre-prepare marketing plans, budgets, or timelines.

Jimmy u team kendrick or drake

@tutor2u-official

23 күн бұрын

I'm all for friendly competition. And Kendrick / Drake should be too - but it seems they've lost the plot

@rccno

22 күн бұрын

​@@tutor2u-officialLMAOOO

@wyattamanor6613

22 күн бұрын

@@tutor2u-officialno way😂

Is anyone here this morning wondering if we can play this recording during the 2hrs of notes??

@tutor2u-official

22 күн бұрын

In theory you can! Part A is low control, so you can have access to your notes, Internet etc.

@zluvella

22 күн бұрын

@@tutor2u-official ok vthank you! would I still be able to access my google docs account as the exam is a word document do you know?

@tutor2u-official

22 күн бұрын

Not during Part B - where internet access is not permitted.

Gonna let one rip in the exam 😮

@tutor2u-official do I need to talk about what each of the factors of Pestle in the exam

@tutor2u-official

22 күн бұрын

Yes - you'd need to comment on each of them. Some may be more important that others, so your main analysis should focus on those

BBL DRIZZY 🤭🤭🥹

Quick question after doing part A I wasn’t able to take my notes home and expand on them

@ihavenoiddea985

22 күн бұрын

Write notes in your part a

@OGAdrian.C0M

22 күн бұрын

@@ihavenoiddea985 Yh I did but the guy in the video said we will be able to take them home and add more info or have I miss understood

@ihavenoiddea985

22 күн бұрын

@@OGAdrian.C0MI’m pretty sure he was talking about the research pack part a

@tutor2u-official

21 күн бұрын

You are allowed to take your two pages of notes home. It is in the Pearson exam regulations. Some centres, however, don't allow it, as it means they have too many two-page notes to review before the start of Part B.