How to Create a Marketing Plan | Step-by-Step Guide

If you're looking to ramp up your brand's marketing strategy and start reaching a wider audience, you need to know how to create a marketing plan. We've made it easy for you with this step-by-step guide and a selection of marketing plan templates. Get started today: www.visme.co/marketing-plan/
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Whether you're launching a new product or campaign, creating your first marketing plan or simply revisiting an older one, it's essential to have documented guidelines in place so that your entire marketing team is on the same page.
That's why we've put together these easy steps on how to create a marketing plan. We want to make the process as easy as possible for you.
In this video, you'll find a plethora of marketing plan templates that you can choose from as well as our step-by-step process on how to create a marketing plan that works for your brand.
Follow along to learn more about each of these steps:
1:01 Learn about marketing plan basics.
2:26 Step 1: Start with an executive summary.
3:04 Step 2: State your company's mission, vision and values.
3:33 Step 3: Identify the market and competition.
4:37 Step 4: Define your target customer.
5:50 Step 5: Outline your marketing goals.
6:54 Step 6: Present your marketing strategy.
8:04 Step 7: Define your marketing budget.
8:34 Check out our marketing plan templates.
Utilizing a template to help jumpstart your marketing plan strategizing can be the perfect way for your team to develop a winning plan for your business. Take a look at all of the available plan templates Visme has to offer here: www.visme.co/templates/plans/
Update the template to match your brand colors and fonts, follow each of the steps outlined in this video and come away with a marketing plan that is sure to impress your boss.
To learn even more about how to create a marketing plan, check out the blog post version of this video: visme.co/blog/marketing-plan/
#marketingplan #marketing #digitalmarketing

Пікірлер: 474

  • @michealwrubell4302
    @michealwrubell4302 Жыл бұрын

    Baby boomers are retiring or on the verge to, so honestly though, how do we deal with such market conditions, typically my holdings go up 8% then lose 20% right after and it’s just keeps going down, I’m confused and truly sick of the system.

  • @Walter_hill_

    @Walter_hill_

    Жыл бұрын

    There are actually a lot of ways to make high yields in a crisis, but such trades are best done under the supervision of Financial advisor.

  • @lipglosskitten2610

    @lipglosskitten2610

    Жыл бұрын

    Thats true, I've been getting assisted by a coach for almost a year now, I started out with less than $120K and I'm just $19,000 short of half a million in profit.

  • @lipglosskitten2610

    @lipglosskitten2610

    Жыл бұрын

    @Dan Brooks All of this happened in less than a year after Christine Jane Mcleantold me what to do. I started with less than $100,000, and now I'mIabout 17,000 short of having a quarter million dollars.

  • @pedroleite8287
    @pedroleite82873 жыл бұрын

    As a marketing consultant, I just want to clarify what marketing strategy is! Strategy answers the question where do I want to go? It is really simple but not an easy process. it just consists in 3 things: Target (for every thing you do, you Will need a target of people to focus on), Positioning (the tight definition of my intended Brand on the mind of the consumer. Always anwsers to: who am I? For whom I am? And How can I differentiate?) and finally, objetives (who Must be SMART, specific,measurable, attainable, relevante, time-table). This is what marketing strategy is all about. The other things you mentioned , marketing mix, schedule etc are integrated on the next phase TACTICS (who always answer to How can we achieve what we pretend?).

  • @rithan6922

    @rithan6922

    3 жыл бұрын

    nice and short introduction, bro👌👍👍👍

  • @lilianembiye6653

    @lilianembiye6653

    3 жыл бұрын

    I think you should start uploading content to educate

  • @ahmedjanaale2713

    @ahmedjanaale2713

    3 жыл бұрын

    thanks for your informative

  • @groupraitodigital9784

    @groupraitodigital9784

    2 жыл бұрын

    You just stole the show from this dude. Tbh, I don't think he knows what he's talking about.

  • @dacia6247

    @dacia6247

    2 жыл бұрын

    can you create a video on this???? i am struggling with this currently. also do we have a brand focus first or a marketing strategy first??

  • @allihussein6034
    @allihussein60347 ай бұрын

    1. Executive summary 2. Mission, vision and values 3.market and available competition (swort) 4.Target audience 5.objective 6.market strategy 7. Budget

  • @MyEverydayBeauty
    @MyEverydayBeauty3 жыл бұрын

    Wow! This vid is my whole Digital Marketing diploma of 3 months summarised into a few minutes. Amazing!

  • @jonathankiles6148

    @jonathankiles6148

    3 жыл бұрын

    kzread.info/dash/bejne/oIWd0o9tnLK0h6Q.html

  • @keeplearning4441

    @keeplearning4441

    3 жыл бұрын

    Nice Video! Excuse me for butting in, I am interested in your initial thoughts. Have you heard the talk about - Proutklarton Money plant Plan (probably on Google)? It is a good one of a kind guide for learning how to make a massive income by launching your own internet business without the normal expense. Ive heard some pretty good things about it and my mate after a lifetime of fighting got great results with it.

  • @user-zt9qv4cs5o

    @user-zt9qv4cs5o

    3 жыл бұрын

    you got a diploma in marketing in just 3 month? 🤯 how is it possible?

  • @fitsoulglobal6882

    @fitsoulglobal6882

    2 жыл бұрын

    @@user-zt9qv4cs5o I would like to know too, took me 3 years.

  • @MetaversoEnEspanol

    @MetaversoEnEspanol

    2 жыл бұрын

    You can get a Diploma in 1 year or less if you study at a technical school. Is a technical degree, not a Bachelor's or Associate's.

  • @henrythomas7112
    @henrythomas7112 Жыл бұрын

    Keep more videos like this coming, please. The more in-depth and detailed they are the more helpful they are.

  • @valoreagency
    @valoreagency10 ай бұрын

    This was fantastic at explaining a marketing plan! Identifying what you are doing well, what your competitors are doing, addressing your avatar and creating goals! When it comes to implementing the marketing strategy that is where a lot of our clients have problems getting to. I am going to share this template with them to help them get started before they come to us.

  • @jerrypalacio3569
    @jerrypalacio35692 жыл бұрын

    I found this video very helpful and timely too haha I need to create a marketing plan for myself as a newbie in freelancing industry. Thank you so much!

  • @ahmeddomingo
    @ahmeddomingo2 жыл бұрын

    Great video guys, I usually don't find what I need from the first video I open, thank you, useful information. but now I hope to see detailed explanation of each step on separate videos, maybe a series called "How to create a marketing plan step by step guide" and the above video is the introduction.

  • @mohammedfazil8904
    @mohammedfazil89043 жыл бұрын

    U are next level . Thank u very much, sir God bless u ❤

  • @juankitchen1008
    @juankitchen10083 жыл бұрын

    Thanks much Mike Plogger, for sharing this informative video this is quite beneficial for us. More Power and God bless!

  • @firmanconsulting5401
    @firmanconsulting54013 жыл бұрын

    Marketing plan " 1. Analysis 2. Strategy 3. Goals

  • @lawrencenwachukwu7297

    @lawrencenwachukwu7297

    3 жыл бұрын

    Hello, DO you mind sharing a working template with me? It will really help me in planning also.... Thanks so Much.... a wonderful Video - Here is my (n.laurenx@gmail.com

  • @mie6aka420

    @mie6aka420

    2 жыл бұрын

    Deadline!

  • @drattiqurrehman5775

    @drattiqurrehman5775

    2 жыл бұрын

    GOOD SERVICES

  • @djcrowd6791
    @djcrowd67913 жыл бұрын

    Thank you visme. you simply resolve my all the problems

  • @mr.dundos
    @mr.dundos3 жыл бұрын

    Really love your presentation. Could you have one for an investor pitch deck? Cant seem to find one among the templates

  • @jemineomare5721
    @jemineomare5721 Жыл бұрын

    One of the best I've seen and the on-screen examples helped. Thanks for sharing

  • @pierogonzales4347
    @pierogonzales43473 жыл бұрын

    Very useful in a pretty interactive way, thanks a lot!

  • @brandonpatillo716
    @brandonpatillo7163 жыл бұрын

    This was a very informative video!

  • @AdrianaGonzalez-zq6tx
    @AdrianaGonzalez-zq6tx2 жыл бұрын

    Best informative video on this topic! Excellent! Thank you! :) All the templates are a lovely bonus

  • @julmacollections5698
    @julmacollections56982 жыл бұрын

    Thank you for this Marketing Plan Outline it was quite concise and helpful.

  • @aroushineegoorapah9679
    @aroushineegoorapah96792 жыл бұрын

    Wow amazing. Thank you so much. It is really well explained.

  • @DonnaDeLia
    @DonnaDeLia2 жыл бұрын

    I love the breakdown percentages of your different types of customers. great idea!

  • @VismeApp

    @VismeApp

    2 жыл бұрын

    Glad you liked it!

  • @HOWNOTTWO
    @HOWNOTTWO Жыл бұрын

    Just finished watching this amazing guide on creating a marketing plan! 🚀 The step-by-step process and templates provided by Visme made everything so much easier to understand and implement. This video is a must-watch for anyone looking to level up their marketing strategy. Can't wait to start working on my plan and reach a wider audience with my brand! 🌟

  • @mmeblueberry5133

    @mmeblueberry5133

    10 ай бұрын

    Did they pay you or are you being held hostage? Blink twice if you need help!

  • @screamyboy4722

    @screamyboy4722

    9 ай бұрын

    What a garbage marketing strategy 😂

  • @tbgaactioncoach
    @tbgaactioncoach2 жыл бұрын

    Such a useful video and highly effective simple steps. Thank you

  • @WakazAli
    @WakazAli Жыл бұрын

    Watched it just a day before my exam. An extremely informative video with lots of gifts available for downloads (fingers crossed, haven'tvisited visited website yet 🤭). First time watched any video from visme, already a subscriber. 😉😊

  • @angelitodungca437
    @angelitodungca437 Жыл бұрын

    Is greatful to watch you educate viewers and share impt.planning.appreciated sir.

  • @sakseven2040
    @sakseven20402 жыл бұрын

    Thank you so much, So appreciated this helpful video as I have just starting my Marketing plan.

  • @ianiskandar4165
    @ianiskandar41652 жыл бұрын

    Swot explanation is the most important...it works for my businesss.. great content 🙏🏼❤ thankyou.. God bless all of this is important

  • @Lombokadventure
    @Lombokadventure3 жыл бұрын

    Thanks for this. Very helpful.

  • @emilybarrett
    @emilybarrett3 жыл бұрын

    Thank you! You took something complex and made it simple

  • @jonathankiles6148

    @jonathankiles6148

    3 жыл бұрын

    kzread.info/dash/bejne/oIWd0o9tnLK0h6Q.html

  • @shopifymarketingexpert

    @shopifymarketingexpert

    3 жыл бұрын

    I have found best Business marketing strategy! It's easy to understand - t.co/2FRqzzbZPB #businessmarketing #businessmarketingtips #businessmarketingagency #businessowner #businesstips #businesswomen #marketingtips #marketingstrategy #entrepreneurship #businessgrowth #socialmediamarketing t.co/55DIfNbuTjl

  • @HandmadeByTasha13
    @HandmadeByTasha132 жыл бұрын

    This was really helpful, thank you!

  • @JA-jf5zp
    @JA-jf5zp2 жыл бұрын

    As a marketing consultant and trainer, I wanted to let you know that your video labelled 'How to Create a Marketing Plan' is labelled incorrectly. What you are covering in your video is a marketing strategy, not a marketing plan. Just to clarify a marketing strategy includes things like an executive summary and outlines everything from your SWOT analysis, your goals, competitive research and your target audience (personas) etc...On the other hand, a marketing plan is what you would create after your marketing strategy, as it is the roadmap to how you will carry out the agreed upon marketing strategy. Your marketing plan would outline what marketing mix i.e. what social channels and digital platforms you will use, what content you will create, what your CTAs (call-to-actions) will be, how long your campaign will run for and how your campaign will be analysed/measured to see if you have met your goals. .

  • @John.Doe-OG

    @John.Doe-OG

    2 жыл бұрын

    Do you have any resources that you can recommend for putting together a marketing plan? I know what I'm doing, I know how to do it but what I need is something I can use as a guide to keep me on track so I want to put together a marketing plan to use as reference and update it as I go and achieve each goal.

  • @ainerdal3431

    @ainerdal3431

    2 жыл бұрын

    Hi can u pls.share with me a format of a mktg.plan?

  • @nyetre7665

    @nyetre7665

    2 жыл бұрын

    same here, can you share a marketing plan guide pls :)

  • @recipedigitfolks1409

    @recipedigitfolks1409

    Жыл бұрын

    how can i reach you, can u share ur email address?

  • @hasibsarwari2916
    @hasibsarwari29163 жыл бұрын

    Thank you for your time that shares this useful video with us.

  • @uend9088
    @uend90882 жыл бұрын

    That's perfect! Thank you!

  • @jez770
    @jez7702 жыл бұрын

    Phenomenal video. A million points. 💯💯💯💯💯💯

  • @farlynmaepontejon1400
    @farlynmaepontejon14002 жыл бұрын

    Thank you for sharing sir♥️

  • @Marketer_hero
    @Marketer_hero3 жыл бұрын

    thank you for that video!!

  • @cryzz0n
    @cryzz0n2 жыл бұрын

    It's amazing how many people think advertising is just throwing money at PPC and display ads...There's such a ninja like science. I was a marketing major and now own my own business. I miss concentrating on all this stuff. Great video! This is how it's done! I'm in the first round of investing in a new startup. How do I go about getting a quote from y'all.

  • @flooki4021
    @flooki40213 жыл бұрын

    You are too good to be real ❤ that's a perfect guide full of priceless helpful infos combined with a very good presentation.

  • @len-lenuclaray9125
    @len-lenuclaray91252 жыл бұрын

    Thank you, it was so useful. It Really helps me a lot🙂

  • @ceyda7462
    @ceyda7462 Жыл бұрын

    Thank you so much for your informative post. I also suggest WASK to publish and manage your ads from one single platform. I am using it for three months and my conversion rate has already doubled.

  • @kuyachubs3079
    @kuyachubs3079 Жыл бұрын

    Thank u very for this step by step sir God blessed you🥰🥰🥰

  • @starlynelondon8930
    @starlynelondon89305 ай бұрын

    This was so fantastic. Thank you so much for this

  • @pasfabio27
    @pasfabio272 жыл бұрын

    Excellent video presentation! Couldn't be clearer 👍😀

  • @memorylukula3606
    @memorylukula36063 жыл бұрын

    This is so great thank you

  • @voltairepabustan
    @voltairepabustan3 жыл бұрын

    Thanks for sharing!

  • @PlentyBri
    @PlentyBri3 жыл бұрын

    Great video guys!

  • @Sarah7asan
    @Sarah7asan Жыл бұрын

    You are great... Thank you 🙏

  • @zxcvbnm5196
    @zxcvbnm51963 жыл бұрын

    Great video!

  • @hebunmehmetsirinuyar1733
    @hebunmehmetsirinuyar17333 жыл бұрын

    "You have the questions, we have the answers!" Woah bro it persuaded me to subs. your channel in that moment ahah

  • @abdulrahmanhussein7201
    @abdulrahmanhussein72013 жыл бұрын

    very helpful, this video is so especial

  • @lakasip9690
    @lakasip96902 жыл бұрын

    very helpful presentation simple and easy to understand well presented. well done

  • @blumhousetv4422
    @blumhousetv44222 жыл бұрын

    Thank you for this. Found a potential marketing/content creation job and I’ve been racking my brain trying to figure out how to find the information I need to put together a 30 day plan as a trial run for the company I’m applying for. I’ll update this after I submit my project. This is my dream.

  • @VismeApp

    @VismeApp

    2 жыл бұрын

    That's great! Good luck. Can't wait to see your results.

  • @blumhousetv4422

    @blumhousetv4422

    2 жыл бұрын

    @@VismeApp “hit exactly what we were looking for” was their response! I have a second interview Tuesday 😃 No prior knowledge of marketing. Thank you for your help.

  • @blumhousetv4422

    @blumhousetv4422

    Жыл бұрын

    Well I’m three weeks in and loving the job. Totally different than I imagined but it’s amazing how well this job suits me.

  • @afuaofori6001

    @afuaofori6001

    Жыл бұрын

    Im so happy for you! Congratulations🥳🥂

  • @krudmedia3886
    @krudmedia38867 ай бұрын

    Amazing content, thank you for sharing

  • @parkaviraja3214
    @parkaviraja32143 жыл бұрын

    thank you for the brilliant idea.... god bless you

  • @jonathankiles6148

    @jonathankiles6148

    3 жыл бұрын

    kzread.info/dash/bejne/oIWd0o9tnLK0h6Q.html

  • @goldencoin369
    @goldencoin3693 жыл бұрын

    Very concise and precise information

  • @RonaldShaneFlynn1963
    @RonaldShaneFlynn19632 күн бұрын

    Love this guide!

  • @venichhuntley4945
    @venichhuntley4945 Жыл бұрын

    This is very informative......I am in the process of doing a business plan. its very helpful.

  • @omaraljobori5761
    @omaraljobori57613 жыл бұрын

    Amazing!

  • @alumecikwaomae3023
    @alumecikwaomae3023 Жыл бұрын

    My presentation went well thanks to this channel ✌

  • @jeremyramirez7338
    @jeremyramirez7338 Жыл бұрын

    Thank you so much. It made a lot of help

  • @chutkichutki7807
    @chutkichutki780711 ай бұрын

    really helpful .thanks a lot 😊

  • @farlynmaepontejon1400
    @farlynmaepontejon14002 жыл бұрын

    Excellent sir♥️

  • @madushaninimeshika3910
    @madushaninimeshika39102 жыл бұрын

    Thank u...very helpful..

  • @janbrixperez504
    @janbrixperez5043 жыл бұрын

    "Regina Philange" LOOOOOOL

  • @TheMohammadatef

    @TheMohammadatef

    3 жыл бұрын

    phoebe buffay was here

  • @hindmourhir5520

    @hindmourhir5520

    3 жыл бұрын

    Lmaoo

  • @Zaeolaowo
    @Zaeolaowo Жыл бұрын

    This is really helpful.

  • @fernandolindoro7523
    @fernandolindoro75233 жыл бұрын

    Very concise and precise information, And you are an excellent presenter!!!

  • @eplisaa
    @eplisaa Жыл бұрын

    Thank you for sharing this

  • @siddharthvarun9837
    @siddharthvarun98373 жыл бұрын

    Really a great knowledge you give who is a beginner and the one who still confuse how to make a perfect marketing plan. Kudos to your video, I love the infographics, very clean and elegant ❤

  • @farlynmaepontejon1400
    @farlynmaepontejon14002 жыл бұрын

    This is so great♥️

  • @carlangelotardecilla8675
    @carlangelotardecilla86753 жыл бұрын

    Wonderful content!

  • @user-fc2oh2el2m
    @user-fc2oh2el2m2 ай бұрын

    This is awesome!

  • @Udigigaming
    @Udigigaming2 жыл бұрын

    Awesome just what i needed. 👍

  • @kezzeezee
    @kezzeezee10 ай бұрын

    wow this is very helpful thank you very much visme! you just gained another sub 🏆

  • @iqraasifmughal8453
    @iqraasifmughal84538 ай бұрын

    This is an Amazing Video ♥️

  • @pennnpadd5237
    @pennnpadd52373 жыл бұрын

    this was soooooooooooo great!!! Thank you!!!

  • @jonathankiles6148

    @jonathankiles6148

    3 жыл бұрын

    kzread.info/dash/bejne/oIWd0o9tnLK0h6Q.html

  • @isaacadhola9128
    @isaacadhola9128 Жыл бұрын

    I love the you have the questions we have the answers.

  • @sarafinaagyemang1462
    @sarafinaagyemang14623 жыл бұрын

    I love this

  • @whistydo
    @whistydo9 ай бұрын

    I loved this video

  • @angieorencio6388
    @angieorencio63887 ай бұрын

    Very useful for me and thanks for sharing.

  • @gieserrano9472
    @gieserrano94722 жыл бұрын

    A very good video in Marketing with lots of useful inputs. Perhaps, next time, a Marketing Plan presentation in GROWING ADVOCACY KZread CHANNELS will give you millions in viewers instantly. Specially if it come with FREE strategies, techniques, and visually-appealing templates too.

  • @lawilliams8800
    @lawilliams88005 ай бұрын

    Thank you!!!!

  • @najjdy2422
    @najjdy24222 жыл бұрын

    I was enticed of the shown templates. Please make a video tutorial on how to make those

  • @farlynmaepontejon1400
    @farlynmaepontejon14002 жыл бұрын

    Wonderful content♥️

  • @adnansurti6615
    @adnansurti6615 Жыл бұрын

    Solid tutorial this is the one

  • @mbaabugri537
    @mbaabugri537 Жыл бұрын

    May God bless you and give wisdom

  • @musickor8d
    @musickor8d2 жыл бұрын

    Best ... i really like this inforamation

  • @HAzeBonafideSwank
    @HAzeBonafideSwank2 ай бұрын

    Very useful thank you 🙏

  • @emilygan9375
    @emilygan93752 жыл бұрын

    Super helpful. Glad that i found your video in the midst of writing my marketing assignment. Everything was cleared after watching it. Simple and precise. Awesome!

  • @VismeApp

    @VismeApp

    2 жыл бұрын

    That's great Emily! Thanks for sharing.

  • @markanthonyvillanueva3615
    @markanthonyvillanueva3615 Жыл бұрын

    the effect of using Facebook as an innovative market strategy, is that it is easier for sellers to communicate with buyers. and it also became a way for sellers to present or show their goods, for example live selling here they can more quickly have a connection with whoever wants to buy their goods.

  • @radhika4745
    @radhika47452 жыл бұрын

    Thank you so much for the video. Literally knowledgeable. Got a gripe on marketing after watching video.

  • @VismeApp

    @VismeApp

    2 жыл бұрын

    That's great to hear, thanks!

  • @valvepower
    @valvepower2 жыл бұрын

    Hey, I'm Friends with Regina Philange! Nice of you to mention her ;)!

  • @angelsecurity735
    @angelsecurity7352 жыл бұрын

    good work we shall be there we love it

  • @musashehu7495
    @musashehu7495 Жыл бұрын

    Brilliant...👍

  • @ccblifeinwordcovidpreventi257
    @ccblifeinwordcovidpreventi257 Жыл бұрын

    You so great!

  • @supernet762
    @supernet7623 жыл бұрын

    excellent 👌

  • @apoorvaraj655
    @apoorvaraj6552 жыл бұрын

    thank you; it helped.

  • @lalgerien1991
    @lalgerien19912 жыл бұрын

    Thé best ever , tnx

  • @alexandrajane6313
    @alexandrajane63133 жыл бұрын

    This was actually super helpful!

  • @havelvaclav9441

    @havelvaclav9441

    3 жыл бұрын

    kzread.info/dash/bejne/oIWd0o9tnLK0h6Q.html

  • @jonathankiles6148

    @jonathankiles6148

    3 жыл бұрын

    kzread.info/dash/bejne/oIWd0o9tnLK0h6Q.html

  • @matthewlawson4936
    @matthewlawson49363 ай бұрын

    Nice video. I think one further important point is that the objectives/goals of the marketing plan should be fed from the overall business goals

  • @hotornut888
    @hotornut888 Жыл бұрын

    awesome presentation

  • @user-ph5xo4bi7s
    @user-ph5xo4bi7s8 ай бұрын

    thank you:)