Understanding TAM SAM SOM

Ғылым және технология

Potential investors and lenders want to understand the long term and near term markets for your startup business. Make sure you can tell them in terms they expect to hear it - TAM, SAM, and SOM.
This 15 minute video will demystify and provide examples at an easy to understand level for finding, documenting, researching, and presenting your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Presented by Maggie Saling of StartUpNV
Maggie Saling is Chief of Staff and Communications Director for StartUpNV.

Пікірлер: 40

  • @NISOENERGYChannel
    @NISOENERGYChannel5 күн бұрын

    Great source! I noticed that the on the slide "Why?" SOM section requires a little edit. There is a typo: instead of "SAM" should be "SOM is a realistic view..."

  • @mohitsingha210
    @mohitsingha2102 жыл бұрын

    Thank you very much. Learned a lot.

  • @issackmbithi1890
    @issackmbithi18905 ай бұрын

    such a profounding insight , thank you.

  • @zizofilho
    @zizofilho2 жыл бұрын

    Thank you so much, Maggie! It really helped me to build my TAM, SAM and SOM.

  • @StartUpNV

    @StartUpNV

    Жыл бұрын

    Thanks for taking the time to comment!

  • @Keke-xp1ee
    @Keke-xp1ee2 жыл бұрын

    Wow. Keep making such videos.

  • @oviefredericksimon9483
    @oviefredericksimon94833 жыл бұрын

    Hello. What was the assumption behind the 60% and 40% customer split

  • @syedahmad5655
    @syedahmad56552 жыл бұрын

    Thanks Maggie - great presentation. Clear and concise... and very practical.

  • @StartUpNV

    @StartUpNV

    2 жыл бұрын

    Thanks for watching and good luck with your startup!

  • @samaramontenegrob
    @samaramontenegrob8 ай бұрын

    Thank you, for spreading your knowledge with us! a very practical but great class.

  • @learnCFA
    @learnCFA2 жыл бұрын

    This was an amazing video. Cleared a lot many doubts for me.

  • @StartUpNV

    @StartUpNV

    2 жыл бұрын

    Thank you and good luck!

  • @Jason-gy4dv
    @Jason-gy4dv2 жыл бұрын

    Wow, Maggie explained this flawlessly!. Sort of wish I was in Nevada. :D Much love from Sydney Australia!.

  • @StartUpNV

    @StartUpNV

    2 жыл бұрын

    Thanks!

  • @dandydanielwithonel8593
    @dandydanielwithonel85933 жыл бұрын

    Thanks so much for this, truly helpful!

  • @StartUpNV

    @StartUpNV

    3 жыл бұрын

    Glad it was helpful!

  • @widibaka7058
    @widibaka70582 жыл бұрын

    Very good content

  • @williamcontreras1088
    @williamcontreras10887 ай бұрын

    Excelent...!!!

  • @hudaabuel-hassan4708
    @hudaabuel-hassan47087 ай бұрын

    Thank you so much! That was easy to understand and impactful for my work.

  • @StartUpNV

    @StartUpNV

    7 ай бұрын

    Glad it was helpful!

  • @skrecipesnbusinessinessideas
    @skrecipesnbusinessinessideas3 жыл бұрын

    awesome explanation given. thank you!

  • @StartUpNV

    @StartUpNV

    3 жыл бұрын

    Glad you enjoyed it!

  • @nicolecaylan2006
    @nicolecaylan2006 Жыл бұрын

    Hi ma'am may I ask how to make market share in business plan?

  • @sadrose5440
    @sadrose5440Ай бұрын

    Hi .thanks for this super useful information. My question ,plz, how the 60% and 40% were calculated in the example?

  • @StartUpNV

    @StartUpNV

    Ай бұрын

    They based it on their customer survey at the stadium.

  • @Thathijabivlogger
    @Thathijabivlogger3 ай бұрын

    This was INCREDIBLY USEFUL

  • @StartUpNV

    @StartUpNV

    3 ай бұрын

    Thank you! There are more examples in later versions of this topic.

  • @ShravanKumar-lr3yt
    @ShravanKumar-lr3yt3 жыл бұрын

    Awesome!! Just a feedback. If you are serious about this channel like giving full time, make it more interesting. Not just reading out with slides. Make it more creative and exciting

  • @mayogame10
    @mayogame10 Жыл бұрын

    thank you, it was wonderful

  • @StartUpNV

    @StartUpNV

    Жыл бұрын

    Thank you for the comment.

  • @partsunknown2852
    @partsunknown285210 ай бұрын

    Best explanation I’ve seen thank you

  • @user-xd3rx3tm2d
    @user-xd3rx3tm2d3 ай бұрын

    Thank you

  • @jimelef
    @jimelef10 ай бұрын

    Thank you.

  • @karenvardanyan2728
    @karenvardanyan27283 жыл бұрын

    Thanks for the great info!

  • @haydennathaniel3801

    @haydennathaniel3801

    2 жыл бұрын

    i guess I'm pretty off topic but do anyone know of a good place to watch newly released series online?

  • @estebanvan4864

    @estebanvan4864

    2 жыл бұрын

    @Hayden Nathaniel I use Flixzone. You can find it by googling :)

  • @jiteshdalvi1004
    @jiteshdalvi1004 Жыл бұрын

    Can you find TAM, SAM, and SOM of the metaverse in the education sector?

  • @RojaySuccessful

    @RojaySuccessful

    Жыл бұрын

    Try using Upwork

  • @StartUpNV

    @StartUpNV

    Жыл бұрын

    Hi JiTesh, metaverse in the education sector is a tricky one! Initially it appears that this industry is similar to the online education market, one that has absolutely exploded in 2021, and 2022. This market is projected to reach $166B in 2023, which looks like a great starting point for TAM. Because the educational metaverse is a relatively new industry this number is perfectly okay to use as TAM, as this number will likely grow and change over the years as metaverse technology gets more built out. From there its up to you to determine your target demographic and narrow down this number for SAM and SOM- think about age, gender, and location to determine how many people will actually be serviceable with this product. Hope this helps! Good luck.

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