Understanding TAM SAM SOM
Ғылым және технология
Potential investors and lenders want to understand the long term and near term markets for your startup business. Make sure you can tell them in terms they expect to hear it - TAM, SAM, and SOM.
This 15 minute video will demystify and provide examples at an easy to understand level for finding, documenting, researching, and presenting your Total Addressable Market (TAM), Serviceable Addressable Market (SAM), and Serviceable Obtainable Market (SOM).
Presented by Maggie Saling of StartUpNV
Maggie Saling is Chief of Staff and Communications Director for StartUpNV.
Пікірлер: 40
Great source! I noticed that the on the slide "Why?" SOM section requires a little edit. There is a typo: instead of "SAM" should be "SOM is a realistic view..."
Thank you very much. Learned a lot.
such a profounding insight , thank you.
Thank you so much, Maggie! It really helped me to build my TAM, SAM and SOM.
@StartUpNV
Жыл бұрын
Thanks for taking the time to comment!
Wow. Keep making such videos.
Hello. What was the assumption behind the 60% and 40% customer split
Thanks Maggie - great presentation. Clear and concise... and very practical.
@StartUpNV
2 жыл бұрын
Thanks for watching and good luck with your startup!
Thank you, for spreading your knowledge with us! a very practical but great class.
This was an amazing video. Cleared a lot many doubts for me.
@StartUpNV
2 жыл бұрын
Thank you and good luck!
Wow, Maggie explained this flawlessly!. Sort of wish I was in Nevada. :D Much love from Sydney Australia!.
@StartUpNV
2 жыл бұрын
Thanks!
Thanks so much for this, truly helpful!
@StartUpNV
3 жыл бұрын
Glad it was helpful!
Very good content
Excelent...!!!
Thank you so much! That was easy to understand and impactful for my work.
@StartUpNV
7 ай бұрын
Glad it was helpful!
awesome explanation given. thank you!
@StartUpNV
3 жыл бұрын
Glad you enjoyed it!
Hi ma'am may I ask how to make market share in business plan?
Hi .thanks for this super useful information. My question ,plz, how the 60% and 40% were calculated in the example?
@StartUpNV
Ай бұрын
They based it on their customer survey at the stadium.
This was INCREDIBLY USEFUL
@StartUpNV
3 ай бұрын
Thank you! There are more examples in later versions of this topic.
Awesome!! Just a feedback. If you are serious about this channel like giving full time, make it more interesting. Not just reading out with slides. Make it more creative and exciting
thank you, it was wonderful
@StartUpNV
Жыл бұрын
Thank you for the comment.
Best explanation I’ve seen thank you
Thank you
Thank you.
Thanks for the great info!
@haydennathaniel3801
2 жыл бұрын
i guess I'm pretty off topic but do anyone know of a good place to watch newly released series online?
@estebanvan4864
2 жыл бұрын
@Hayden Nathaniel I use Flixzone. You can find it by googling :)
Can you find TAM, SAM, and SOM of the metaverse in the education sector?
@RojaySuccessful
Жыл бұрын
Try using Upwork
@StartUpNV
Жыл бұрын
Hi JiTesh, metaverse in the education sector is a tricky one! Initially it appears that this industry is similar to the online education market, one that has absolutely exploded in 2021, and 2022. This market is projected to reach $166B in 2023, which looks like a great starting point for TAM. Because the educational metaverse is a relatively new industry this number is perfectly okay to use as TAM, as this number will likely grow and change over the years as metaverse technology gets more built out. From there its up to you to determine your target demographic and narrow down this number for SAM and SOM- think about age, gender, and location to determine how many people will actually be serviceable with this product. Hope this helps! Good luck.