Uncovering the design philosophy of Lu Yongzhong | Braun | British GQ

Ойын-сауық

In our fourth Braun ‘Design for Life’ documentary we meet Lu Yongzhong. After 20 years teaching interior and industrial design, Lu Yongzhong quit academia to open up a furniture design studio and brand, Banmoo. In this episode we find out about his approach to the craft, and learn more about his design philosophy.
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Uncovering the design philosophy of Lu Yongzhong | Braun | British GQ
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Пікірлер: 160

  • @bramcopermans7494
    @bramcopermans74943 жыл бұрын

    5:11 "Technology without a human element disrupts nature." What. A. Quote.!

  • @parkerwong2532

    @parkerwong2532

    3 жыл бұрын

    Hi, I'm a native Mandarin speaker and although I'm not a translator, I could offer you some help with some explanations about what the designer had said. 'Without a human element' is an reasonable translation. He was referring to technologies that are not truly based on human nature and not designed to benefit people, which means they're not what we call 'people-oriented' or 'human-oriented'. In terms of 'disrupt nature', he actually said that those technologies cause unnecessary difficulty for or break the order of our life, literally referred to as 'cause trouble for people'.

  • @8thousevirgin

    @8thousevirgin

    3 жыл бұрын

    @@parkerwong2532 thank you...

  • @nordfresse
    @nordfresse3 жыл бұрын

    I dont like how this guy starts every video with some beauty shots of himself.

  • @leovera4396

    @leovera4396

    3 жыл бұрын

    Yes. Overpowers the whole message. Beauty in design, not in himself.

  • @brucewayne7422

    @brucewayne7422

    3 жыл бұрын

    nordfresse Yeah we could do without the narcissist nonsense display in the beginning

  • @l8nitevibe812

    @l8nitevibe812

    3 жыл бұрын

    @@leovera4396 I've seen this a million times... Average man looks out a window at the world, and we're supposed to think he's clever and knows something we have yet to discover.

  • @snoozimation4966

    @snoozimation4966

    3 жыл бұрын

    I think its a sponsored video by Braun and ofcourse there arent any interrupting adverts here coz the intro is an advert itself?

  • @adriantutuianu7290

    @adriantutuianu7290

    3 жыл бұрын

    It's a commercial and they have somebody using their product. It's a pity they dont have skip intro:))

  • @temudgin62
    @temudgin625 жыл бұрын

    You know what's NOT good design? Yellow text on white background.

  • @heibaigui

    @heibaigui

    5 жыл бұрын

    temudgin62 Hope your life got better after you wrote it.

  • @temudgin62

    @temudgin62

    5 жыл бұрын

    @@heibaigui it's marginally better knowing that possibly--just maybe--someone will read this and next time they will find a better colour for the subtitles so it's not such a struggle to read. It clearly doesn't affect you though as you have better vision than I. But for my less-than-perfect eyesight, yellow on white is not easy to discern and because I believe good design is about functionality as it is about aesthetics, I thought I'd comment on that, you know, because this is the comment section. I hope that response satisfies you and I apologize if I somehow overstepped the line demarcating worthy comments from the unworthy. Thanks for your concern.

  • @nickfreeman9378

    @nickfreeman9378

    5 жыл бұрын

    ​@@temudgin62Yellow subtitles have been used in Black and White films for donkey's years. Obviously, as you stated, it doesn't work when you're shooting in colour. I think they probably wanted to go for a classic, vintage feel to give it a level of sophistication and prestige. Haven't really pulled it off though as it takes you out of the interview. Style over substance.

  • @BalboskiCinema

    @BalboskiCinema

    5 жыл бұрын

    @@nickfreeman9378 if were gunna get real technical here, wouldnt it be a bad design decision to use a method that works for one medium but not another? for the sake of functionality?

  • @nickfreeman9378

    @nickfreeman9378

    5 жыл бұрын

    Will Currier listen to how he says whimsical

  • @matt-lang
    @matt-lang4 жыл бұрын

    I love the wide chairs for the tea setting. It doesn't allow for squeezing in of too many people like a bench or a traditional chair does. So each guest has an equal and comfortable amount of space. Brilliant.

  • @lenzfliker
    @lenzfliker5 жыл бұрын

    love this series. please change the font weight or darken the background card of embedded cc. it's hard to read.

  • @TheusoGlass

    @TheusoGlass

    3 жыл бұрын

    are you a designer?

  • @couldfulrial6208

    @couldfulrial6208

    3 жыл бұрын

    I agree

  • @MJRachelle
    @MJRachelle5 жыл бұрын

    Love this serie so much ! We need more ! Please continue doing such things, the esthetic is addictif !

  • @chenifeanyi
    @chenifeanyi Жыл бұрын

    The whole interview sinks of simplicity, class, and style. The outfit, the interior designs, the camera angles, and the choice of typeface-all immaculately put together 🥹.

  • @j.d.4697
    @j.d.4697 Жыл бұрын

    This guy speaks directly to my soul.

  • @xinxuanzhou1343
    @xinxuanzhou13435 жыл бұрын

    Love these series ❤️

  • @pooch7449
    @pooch74495 жыл бұрын

    The CQ guy is like a movie character from 90's

  • @philipc7273

    @philipc7273

    5 жыл бұрын

    90's? more like 70's & 80's

  • @FrankJAlejo
    @FrankJAlejo5 жыл бұрын

    I love this! DONT STOP!

  • @jevincox166
    @jevincox1665 жыл бұрын

    "If the image is the inspiration, then the chair must be as happy as the man sitting in it." Loved this, did this guy make that or is this a quote from someone?

  • @MissJoyceMartin
    @MissJoyceMartin5 жыл бұрын

    love this series !

  • @markgalura2891
    @markgalura28915 жыл бұрын

    The guy got a lot screen time for an interviewer lol. Then again, he is GQ AF.

  • @user-lv5jr6st6h
    @user-lv5jr6st6h3 жыл бұрын

    awesome video. All about future furniture designs. Wow.

  • @fatoomgierdien2181
    @fatoomgierdien21813 жыл бұрын

    I love ," Nowness". The most interesting, innovative and creative channel. Thank YOU 💕

  • @ayomikunfagbemi3165
    @ayomikunfagbemi31655 жыл бұрын

    Love the sound design on this!

  • @charlesm835
    @charlesm835 Жыл бұрын

    Beautiful video.

  • @WilliamGWatson
    @WilliamGWatson5 жыл бұрын

    Gentlemen thank you both for this awesome video !

  • @heibaigui
    @heibaigui5 жыл бұрын

    5:48 awesome 👏🏼

  • @Timbape
    @Timbape3 жыл бұрын

    Most inspirational part.

  • @aarond9563
    @aarond95634 жыл бұрын

    WOW! Such a fantastic thinker.

  • @HilarioGalan
    @HilarioGalan5 жыл бұрын

    Very interesting man.

  • @fatoomgierdien2181
    @fatoomgierdien21813 жыл бұрын

    British GQ is very interesting. Thank YOU.

  • @davidgreg8750

    @davidgreg8750

    Жыл бұрын

    I pray to God to give you a lot of beautiful days and you know God loves us so much,So where are you originally from? I am David originally from Spain but currently living in Texas and you?

  • @user-oo1po6qz7r
    @user-oo1po6qz7r2 жыл бұрын

    YES

  • @nicksoons3240
    @nicksoons32405 жыл бұрын

    I do like this series, but find it somewhat ironic that in a video about design, you can't read the subtitles because a lot of the yellow font is sat on a white background making it difficult to read.

  • @Benedict_XII

    @Benedict_XII

    5 жыл бұрын

    you can change the color and even add bars around the text, but i get what you mean

  • @JoffreyB

    @JoffreyB

    4 жыл бұрын

    @@Benedict_XII no you cant. It's not built in subtitles.

  • @tranzco1173

    @tranzco1173

    3 жыл бұрын

    It's design for the future, and in the future, nobody can or will read anyway, so you are complaining about something they consider unstylish and obsolete. Just corporate logos/brands/names/emojis will be taught or learned in the future, and now. Just hook up your Tesla Nuerolink helmet, reading is for cave people.

  • @nicksoons3240

    @nicksoons3240

    3 жыл бұрын

    @@tranzco1173 but the video is in the now, not the future, and unless you can speak the language then the subtitles are very much part of the design language. If you can't read them, then the design is fundamentally flawed.

  • @arqist

    @arqist

    2 жыл бұрын

    But I had no issues reading it

  • @RoyY369
    @RoyY3694 жыл бұрын

    What a master of design. I feel like I want to daydream in that studio.

  • @jackpaul1828
    @jackpaul18285 жыл бұрын

    Nodding along like he understands

  • @DavidBridle

    @DavidBridle

    5 жыл бұрын

    Jack Paul isn’t that just respectful active listening. What you don’t see is the interpreter off camera!

  • @benvids

    @benvids

    5 жыл бұрын

    It’s considered polite.

  • @atticustay1

    @atticustay1

    4 жыл бұрын

    What makes you think he doesn’t understand?

  • @Xander785

    @Xander785

    3 жыл бұрын

    @@DavidBridle No. It's just silly. He's a dork.

  • @Alexxactly
    @Alexxactly5 жыл бұрын

    omg Lu's shirt is bomb. so good

  • @spanishjohn420
    @spanishjohn4208 ай бұрын

    simplicity absolutely is the key to design

  • @henrietta9206
    @henrietta92063 жыл бұрын

    吕师父,谢谢您2016 椅子 的设计!非常欣赏

  • @OdanMAGRO
    @OdanMAGRO5 жыл бұрын

    Tuff legend to read.

  • @Paul2nis
    @Paul2nis3 жыл бұрын

    Repeating a comment from the GQ Oki Sato video but the : "Is simplicity the key to good design" while wearing a 30 buttons coat really makes me cringe

  • @caol-

    @caol-

    3 жыл бұрын

    He said simplification, not extreme reduction!!! Why he HIDES The buttons 😉😂

  • @scottericwilliams
    @scottericwilliams4 жыл бұрын

    This is a series of design and someone chose yellow for the text. Good heavens man

  • @whale87
    @whale875 жыл бұрын

    who in the world store their shoes like that in a suitcase, on your shirt?

  • @matt-lang

    @matt-lang

    4 жыл бұрын

    A madman for sure

  • @theAadi47

    @theAadi47

    4 жыл бұрын

    Would it be acceptable to keep it upside down?

  • @krio99

    @krio99

    3 жыл бұрын

    A pseudo intellectual

  • @tranzco1173

    @tranzco1173

    3 жыл бұрын

    Patricians. They have the bottom of their shoes steamed every morning by their manservant. It's a commercial, they are brand new shoes, and the stand-in for the hand model probably made the decision. Oh wait, that was a rhetorical question wasn't it?

  • @saudkhan1767

    @saudkhan1767

    3 жыл бұрын

    Mr. Bean

  • @1ClassicalMusicFan
    @1ClassicalMusicFan3 жыл бұрын

    0:03 -- 0:16 "Make beautiful things. Make things to be used. Eliminate everything (anything) that is unnecessary." --- Yanagi Sōetsu, Japanese Philosopher. Yanagi Sōetsu (柳 宗悦, March 21, 1889 - May 3, 1961)

  • @katztomhe6545
    @katztomhe65455 жыл бұрын

    I suggest you to change the subtitles color

  • @douglasyong6939
    @douglasyong69393 жыл бұрын

    Always wondered about the origin of the wishbone-ish chair design...and now banmoo's take on it

  • @Ghc902
    @Ghc9025 жыл бұрын

    Trying really hard to listen to what the Chinese guy is saying but got distracted by the way the GQ guy walk lol

  • @sowmyaj1971
    @sowmyaj19715 жыл бұрын

    from 4:27 real words spoken

  • @archchina4705
    @archchina47055 жыл бұрын

    他的设计很棒感觉。他给我留下来很大的印象。而且,请改一下这个视频字幕的颜色。觉得它有点儿看不清楚。谢谢您!

  • @TheXeeman
    @TheXeeman5 жыл бұрын

    that yellow text on a very very opaque grey box is very hard to read at times.. increase the opacity of the box to 78% please

  • @BenjaminScottfromFrance
    @BenjaminScottfromFrance4 жыл бұрын

    I like how he says "eliminate anything that's unnecessary" while putting on a suit with unnecessary garments. I guess it is his answer to the question "is simplicity the key to good design".

  • @laowu830
    @laowu8304 жыл бұрын

    I really like this series. But please remove this interviewer.

  • @phumezasakman8871
    @phumezasakman88713 жыл бұрын

    The font colour disappears on the white backgrounds.

  • @jakubjezovic
    @jakubjezovic5 жыл бұрын

    Amazing content marketing BRAUN, well done!

  • @MrTsa1992
    @MrTsa19923 жыл бұрын

    i've watched like three of these now and love that literally none of these designers believe in the Braun founder's motto "Less, but better" 🤣

  • @h.b6463

    @h.b6463

    3 жыл бұрын

    I don't know what you're talking about. After seeing this interview and the one with Oki Sato I see A LOT of minimal and simplistic aspects of their designs.

  • @jonb.9372

    @jonb.9372

    3 жыл бұрын

    Nowadays Braun themselves don't follow rams rules.

  • @vincentmeyrick1466
    @vincentmeyrick14663 жыл бұрын

    You would think GQ editors would know how to make contrasting subtitles. A series that is about simplicity and practicality has too much of an ego to use black subtitles as well as yellow ones.

  • @yunlongliu3061
    @yunlongliu30615 жыл бұрын

    There is a mistake in the name,it is Lv 吕,not Lu.

  • @KLEON-em8gb
    @KLEON-em8gb3 жыл бұрын

    it feels like the video is more about the style of the host than the virtue of the designer.

  • @chenjoseph735
    @chenjoseph7355 жыл бұрын

    I really like how the GQ guy dressed.

  • @Anonymous_Pi
    @Anonymous_Pi4 жыл бұрын

    I can't believe this designer is 50 years old, I was thinking 45 tops.

  • @inoueli20
    @inoueli203 жыл бұрын

    Deep deep deep

  • @danielpaulson3631
    @danielpaulson36315 жыл бұрын

    I love these videos. I must say though, much of this furniture looks beautiful, but not especially comfortable.

  • @aqtharhussaintp5444

    @aqtharhussaintp5444

    5 жыл бұрын

    The designer gave the exact answer to your curious question. Not only vision, But all other senses take part in a design process.

  • @abrarsiddique9256
    @abrarsiddique92563 жыл бұрын

    The study table - There is not laptop ? No mess of wires shown ? Is this for people of today ? Seems very elegant can anyone imagine using it with a laptop or desktop which is a must. How to study today without these technologies , with a book and a pen ?

  • @MrNabil-mk1bl
    @MrNabil-mk1bl5 жыл бұрын

    designing any object without words thinking perspective is wrong #britishGQ

  • @studioadnan4392
    @studioadnan43925 жыл бұрын

    Get Jony Ive!

  • @batchint
    @batchint5 жыл бұрын

    always had a thing about the kneeling chair but seems to be trapped in a production nightmare because the science wont go evenly...

  • @flavialima5815
    @flavialima58155 жыл бұрын

    I am loving the series! Amazing designers! I really like the interviewer's presence. He's classy and looks expensive, if you know what I mean. ;) Cheers from Brazil

  • @David-om5hc
    @David-om5hc3 жыл бұрын

    So much perceived negativity in this comment section...

  • @ponygracian

    @ponygracian

    3 жыл бұрын

    lots of unstylish people

  • @tranzco1173

    @tranzco1173

    3 жыл бұрын

    It's the dudes punchable face. When I waited tables dudes that looked like that could be awful. I like Braun, and these are fine, and the designers are great, the dude just rubs people the wrong way.

  • @TatiKarpa
    @TatiKarpa2 жыл бұрын

    Great! Unfortunately, some subtitles are hard to read... for the non-Mandarin-speaker... I could only catch a few sentences, when the background is light. What leads us to another question: why (almost) every design office has to be white?

  • @juddmutua
    @juddmutua5 жыл бұрын

    Comment.

  • @rainboworchestra8998
    @rainboworchestra8998 Жыл бұрын

    yellow font, really?

  • @amyding
    @amyding5 жыл бұрын

    Why are there so many unnecessary and jarring shots shoved into the interview, while the interviewee is talking? This video egregiously disrespects Lu Yongzhong by framing him as a supporting character to the interviewer's aesthetic. From body language of the interactions, to thumbnail choice, to how this video was cut, at each point throughout, it's as if the interviewer should feel honored that he was invited at all. Disappointed by this, British GQ.

  • @jadedshinobi7904
    @jadedshinobi79043 жыл бұрын

    maybe use different intro next video?

  • @benisturning30
    @benisturning305 жыл бұрын

    What is the name of the interviewer?

  • @JimmyCedilleins

    @JimmyCedilleins

    5 жыл бұрын

    Richard Biedul

  • @chalseal2033
    @chalseal20333 жыл бұрын

    He said 美妙, it isn't equal to beautiful.

  • @brandofhero
    @brandofhero5 жыл бұрын

    Suit game strong

  • @andrewmorrisondesign
    @andrewmorrisondesign3 жыл бұрын

    Good insight into the designer, but get this interviewer out of here haha

  • @kimyee2010
    @kimyee20103 жыл бұрын

    well, his company recently got into some scandal by forcing a pregnant employee to write a 600word reflection of what she learn about sales, daily, and every wrong word will have some pay penalties, and any repeated sentence will also have pay penalties. This is some kind of a workplace torture so that she will quit by herself. Cause you can't fire a pregnant person here in China even with good reasons... of course didn't know the real story behind it... oh by the way, it's 1 hour - 600word, handwriting cause they want to protect the pregnant lady's eyesight so no computer...

  • @ryanwang6091
    @ryanwang60914 жыл бұрын

    this is guy is copying the braun shaver logo, what the heck? Try searching braun on youtube.

  • @Matiberve
    @Matiberve3 жыл бұрын

    lol the interviewer got "less is more" wrong. This shows how you can have all the fancy shots and clothes in the world but still not know much about design.

  • @markbusch5907
    @markbusch59075 жыл бұрын

    A video about good design that has badly designed subtitles..

  • @arnoldleonmugagga3387
    @arnoldleonmugagga33875 жыл бұрын

    The test in your videos is yellow. C'mon guys!

  • @alexl160
    @alexl1602 жыл бұрын

    極簡這個詞及其概念現在似乎更多的有些教條般的味道,有點要被玩壞了的感覺。 簡約這個詞所傳達出來的意義更符合以簡馭繁,以少勝多,大道至簡的觀念。

  • @8thousevirgin
    @8thousevirgin3 жыл бұрын

    Daydreaming, yes, that's the answer..

  • @vitamenwater91
    @vitamenwater915 жыл бұрын

    is the interviewer's face the result of Lu's philosophy

  • @jakewinkle9346
    @jakewinkle93465 жыл бұрын

    I'm sorry, but are they wearing shoes inside the house?

  • @alexliu5806

    @alexliu5806

    5 жыл бұрын

    It's probably a workshop.

  • @matthewbrooker
    @matthewbrooker3 жыл бұрын

    If only, more Chinese products embraced these principles. So much if its output is still copy or inferior or both.

  • @charlestalleyrand5505
    @charlestalleyrand55053 жыл бұрын

    Stop emphasizing the interviewer.

  • @zaccomusic
    @zaccomusic3 жыл бұрын

    good content wanna be friend?

  • @jeykim1511
    @jeykim15115 жыл бұрын

    1st?

  • @uriurielle56
    @uriurielle563 жыл бұрын

    The reporters face makes me uneasy this is suspicious. Help

  • @WelfareChrist
    @WelfareChrist5 жыл бұрын

    Lol, in every one of these episodes this white dude is so well dressed it almost hurts my eyes.

  • @looppp
    @looppp3 жыл бұрын

    Never seen a more self absorbed interviewer

  • @PalinuroRex
    @PalinuroRex3 жыл бұрын

    You’re about to interview a master of design and you bring your white Converse. Epic fail.

  • @MongoHallo

    @MongoHallo

    3 жыл бұрын

    What would you wear?

  • @makeyourown_film
    @makeyourown_film5 жыл бұрын

    Next time : Lee Sangyeop, Hyundai designer in Korea

  • @peanutbutterjelly582
    @peanutbutterjelly5823 жыл бұрын

    google how this company treats pregnant employee during the Covid pandemic

  • @LD-bj4xc

    @LD-bj4xc

    3 жыл бұрын

    Link?

  • @peanutbutterjelly582

    @peanutbutterjelly582

    3 жыл бұрын

    @@LD-bj4xc you read Chinese?

  • @xiangli4717
    @xiangli47173 жыл бұрын

    Why the Japanese designer speaks Chinese?

  • @1ClassicalMusicFan

    @1ClassicalMusicFan

    3 жыл бұрын

    This designer is Chinese and in this video he spoke Mandarin Chinese when he was being interviewed. His Chinese name is 呂永中 (His last name is 呂 /lv-3/ and his first name is 永中 /yong-3 zhong-1/.) In 2006, in Shanghai he founded 半木 (BANMOO), a contemporary Chinese furniture and lifestyle brand. banmoo.cn/en/brand-story baike.baidu.com/item/%E5%90%95%E6%B0%B8%E4%B8%AD/15438147

  • @andraznovak6735
    @andraznovak67355 жыл бұрын

    why does the presenter always ask that question less but better? it just screams: i ReAd a bOoK AbOuT dEsiGn AnD i LiKe tHiS QuOtE aM i An eXpErT nOw?

  • @el_micha

    @el_micha

    3 жыл бұрын

    Quote is by famous german designer Dieter Rams, who mainly worked for and heavily influenced the design of Braun products. Its their heritage and identity they are trying to transport with this...

  • @User-wt9jk
    @User-wt9jk5 жыл бұрын

    Does red turtleneck actually understand Chinese or does he just nod to not destroy the flow of the film? 😅

  • @SuperAlphabetagama

    @SuperAlphabetagama

    3 жыл бұрын

    The red turtleneck is reacting to the translator. It's edited well so you can't tell

  • @lilc8335
    @lilc83353 жыл бұрын

    😅😅 here comes the self obsessed interviewr dude in his dracula hair who uses designers as props in videos of himself again🙄

  • @krio99
    @krio993 жыл бұрын

    Why is everyone in this trying too hard to sound like a deep intellectual, it's almost cringy

  • @tranzco1173

    @tranzco1173

    3 жыл бұрын

    Germans (Japanese as well) aren't exactly known for keeping things light, in general (exceptions: see Japanese game shows. Octoberfest puke-age). And, they all went to RISD or the Sorbonne or something, and kinda are intellectuals, and it is design philosophy, which is pretty academic. You are right though, they needed to lighten these up a bit, taking themselves too seriously, gets corny. Kinda like Dieter from 90's SNL. The dude is kinda over the top.

  • @fritz4345
    @fritz43453 жыл бұрын

    What does this has to do with Braun Design? What is wrong with that overstylish "presenter"?

  • @MongoHallo

    @MongoHallo

    3 жыл бұрын

    He grooms with Braun probably xD

  • @hussamm9605
    @hussamm96055 жыл бұрын

    Is he speaking Cantonese?

  • @janexxx_

    @janexxx_

    5 жыл бұрын

    He's speaking mandarin

  • @brucewayne7422
    @brucewayne74223 жыл бұрын

    I could do without the narcissist nonsense display of the interviewer in the beginning

  • @etienne7774
    @etienne77745 жыл бұрын

    Japanese is such a beautiful language.

  • @charc3674

    @charc3674

    5 жыл бұрын

    He is speaking mandarin

  • @yijinwang98
    @yijinwang983 жыл бұрын

    Wasting of life

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