Uber's 2016 Rebrand Disaster
Following balls up after balls up, Uber attempted a first for the company. That being a full rebrand from top to bottom. Unfortunately, the new app icon, logo and brand was so poorly received it was replaced in less than 3 years. Looking at the company now, you never would of known it ever existed.
But was it really that bad? (yes)
Chapters
0:00 Intro
0:30 About Uber
1:07 New logo
2:03 New brand
2:44 The response
3:01 2018 rebrand
3:51 Outro
Sources and further reading
- 1000logos.net/uber-logo/
- www.wired.com/2016/02/the-ins...
- / a-closer-look-at-the-2...
- www.designweek.co.uk/issues/1...
- wolffolins.com/case-study/uber
Пікірлер: 11
I can’t believe such a well made video only has 60 views. You deserve so much more. I hope your channel gets the recognition it deserves in the near future.
@akshat.jaiswal
Жыл бұрын
yes
@usa1945.
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Exactly
@mohammedk.7380
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Mark my words: this channel will blow up in the future! Incredible content 🔥🫡
This channel is criminally underrated….
hey man been really enjoying all your videos, don’t stop creating these incredible pieces of insightful entertainment :)
How does this only have 100 views bro
i hope you keep making incredible content :)
This channel looks promising
The logo looked like plugging in a charger.
this video is so well done!!