Marketers Classify ProductsOn The Basis Of : No.1 Durability & Tangibility
No.2 Use ( It may be Consumer or Industrial use)
No.1 Durability & Tangibility
Here, Products fall in three groups :1. Non-Durable Goods2. Durable Goods3. Services
1. Non-Durable Goods
- These are tangible goods
consumed for one or few uses.
- For Example; Beer & Shampoo
- Because these products are
purchased regularly, the strategy
is to make them available in
many locations.

2. Durable Goods
-These are tangible goodsconsumed for long term use.
- For Example; Refrigerator, Machine Tools & Clothes.
- It needs Personal Selling & Services.

3. Services
- These are intangible &
perishable products.
- For Example; Haircuts, legal
Advices & Appliance Repairing.