Two step flow - Audience Theory

this is the 3rd in the series looking at the Two step flow theory.
Hypodermic needle theory • hypodermic needle theory
Two Step Flow • Two step flow - Audien...
Cultication theory • cultivation theory - a...
Reception theory • reception theory - aud...
news quiz : www.bbc.co.uk/programmes/b006r9yq
references:
Paul Felix Lazarsfeld, Bernard Berelson, Hazel Gaudet, The people's choice: how the voter makes up his mind in a presidential campaign, Columbia University Press, 1944, p. 151
Elihu Katz and Paul Felix Lazarsfeld, Personal Influence: the Part Played by People in the Flow of Mass Communications, 1955
special thanks to:
Kevin MacLeod (incompetech.com) for "Funky One" the funky music track
Licensed under Creative Commons: By Attribution 3.0
creativecommons.org/licenses/b...

Пікірлер: 32

  • @tinyepmobya3828
    @tinyepmobya38288 жыл бұрын

    thank you , got an exam tomorrow and needed visual elaboration.

  • @samp5803
    @samp58039 жыл бұрын

    Thanks for making these videos. Got an exam tommorow and these have really helped :-)

  • @girlmm020304
    @girlmm0203049 жыл бұрын

    Love your videos, I have finals next week and they're SOOO helping me !!

  • @grabbitt

    @grabbitt

    9 жыл бұрын

    great stuff

  • @ahmedjanjua7303
    @ahmedjanjua73037 жыл бұрын

    You r amazing your video really helps me for the preparation of my exam

  • @Hiccuped
    @Hiccuped5 жыл бұрын

    love your channel, helped me a lot, thank you so much

  • @grabbitt

    @grabbitt

    5 жыл бұрын

    Thanks

  • @heartpgame2095
    @heartpgame2095 Жыл бұрын

    Can someone explain me it's the same or different between two-step flow model and hypodermic needle theory?.

  • @nyanyukionsongo3635

    @nyanyukionsongo3635

    9 ай бұрын

    to start with 2 step flow theory says media (media messages) has limited effects on the audience because the message from the media doesnt reach the the audience directly. The message instead passes throgh 2 steps to get to the audience. the 2 steps are: step 1 media, step 2 media opinion leaders, then the audience. Opinion leaders are like the elite who are looked upon by audiences to give interpretation. The hypodermic needle is the opposite. It say media messages get to the audiences directly and audiences have no capacity to be critical of the messages so they will easily accept and believe any media message.

  • @sanashakoor7400
    @sanashakoor74006 жыл бұрын

    how the concept of opinion has changed in the context of social media ?

  • @jillporte43
    @jillporte436 жыл бұрын

    THANK YOU

  • @hasanmd.ashrafulislam7679
    @hasanmd.ashrafulislam76797 жыл бұрын

    thank uuuuuuuuuu very much. Can you give me your script, want to read it because English is not my native language

  • @grabbitt

    @grabbitt

    7 жыл бұрын

    thanks. Sorry but i don't have have script any more

  • @ravenravenger43
    @ravenravenger435 жыл бұрын

    Cheers my man ms cook will be proud

  • @grabbitt

    @grabbitt

    5 жыл бұрын

    Glad to hear it 😃

  • @urielbiondi5829
    @urielbiondi58294 жыл бұрын

    THANK YOU!!

  • @grabbitt

    @grabbitt

    4 жыл бұрын

    Thanks :)

  • @SFInfinity
    @SFInfinity6 жыл бұрын

    Good meme

  • @Chiedza_RM
    @Chiedza_RM5 жыл бұрын

    Thank you have an exam in an hour

  • @grabbitt

    @grabbitt

    5 жыл бұрын

    good luck in the exam :)

  • @joshuamsmither5076
    @joshuamsmither50765 жыл бұрын

    Haters gonna hate the tooth gap

  • @joshmelton863
    @joshmelton8636 жыл бұрын

    I'm only here because my collage forced me please help.

  • @domorobo100
    @domorobo1005 жыл бұрын

    im pretty sure he was the one who touched me

  • @lewisboonfood2739
    @lewisboonfood27396 жыл бұрын

    dead meme

  • @joshuamsmither5076
    @joshuamsmither50765 жыл бұрын

    Trashhhhhh