TV-am day one | Tuesday 1 February 1983

From the archives of www.transdiffusion.org
It's Tuesday 1 February 1983 and, a mere 2 months early, TV-am catapults on to the airwaves to an audience of... very few. The BBC had stolen what small audience there was with a downmarket, Nationwide-esque light programme called Breakfast Time that they rushed on air two weeks earlier as a spoiler.
There's early promise in the early TV-am, a format that Antenne 2's Télématin would freely borrow two years later. But in Britain, it wouldn't work and TV-am would come close to collapse within weeks, with the stars seen here ejected and a new bunch of (cheaper) unknowns put in their place in a more lightweight, inexpensive and popular version of the station. That was the formula that worked, eventually kicking the BBC's Breakfast Time into a newsier version, then forcing the BBC to attack from the other end of the spectrum with the entirely news-driven BBC Breakfast News.
Now tables have turned: the BBC's current show, Breakfast, is celebrity and fluff driven (albeit with space for news); TV-am's successor GMTV has given way to Daybreak, also designed to be celebrity and fluff driven but, so far, failing to take GMTV's audience with it (as GMTV had also failed on launching its newsier TV-am replacement, finding the viewers heading over to the BBC instead).

Пікірлер: 181

  • @guksack
    @guksack Жыл бұрын

    That opening music used to fill me with dread of getting up for school etc. Now brings back cozy warm memories of my family and late father.

  • @davidallen7977
    @davidallen79774 жыл бұрын

    To me this is frightening, as it only seems like yesterday. Life really is so short.

  • @digitalmediafan

    @digitalmediafan

    2 жыл бұрын

    @Induxvideos yes we are just passing ships in the night. You don’t think about time passing until you are older

  • @leethomson5733

    @leethomson5733

    Жыл бұрын

    Yes , same it goes so quick

  • @DarkLight753
    @DarkLight7538 жыл бұрын

    I remember getting up for school in the late 80's and having this music shrieking in my ear....I just wanted to go back to bed.....not to mention seeing my mother go for gold and following Lizzie Webb in her exercises while I'm eating my Cornflakes and trying to get marbles together. I also remember seeing Timmy Mallett, Mike Morris and Anne Diamond. Actually, all those memories are rather pleasant. Cheers.

  • @chriswalsh9168

    @chriswalsh9168

    7 жыл бұрын

    DarkLight753

  • @chrispaw1

    @chrispaw1

    7 жыл бұрын

    DarkLight753 they are all my memories too! Id go back to those days in a flash, the 80's were amazing.

  • @Batsinthebelltower

    @Batsinthebelltower

    6 жыл бұрын

    classic times matey

  • @nicktatters7523

    @nicktatters7523

    5 жыл бұрын

    Don't forget Rusty lee with her huge infectious laugh!! Wow, them were the days..

  • @TheGreatestPlayerInTheWorld

    @TheGreatestPlayerInTheWorld

    4 жыл бұрын

    I was was 5 when this came out but do remember roland rat and lizzy

  • @clark5401
    @clark5401 Жыл бұрын

    I was 9 years old when this broadcast. I remember my mum waking me up to watch the first broadcast at 6am. Then when they showed the cartoons at 7.25am - I insisted on watching Good Morning Britain instead of Breakfast TV on BBC 1. I watched it until I left school in 1989.

  • @jasoncox9394
    @jasoncox93944 жыл бұрын

    Wow ,what memories this music was ,milkman had just been ,and you would be preparing your cereal or ready brek.Miss these days ,everything seemed so normal back then.

  • @mrkipling2201

    @mrkipling2201

    3 жыл бұрын

    Totally agree with you.

  • @ajs41

    @ajs41

    Жыл бұрын

    We still have the milkman delivering the milk.

  • @williamhughes934
    @williamhughes9342 жыл бұрын

    Anna Ford 💖💖💖💖💖💖 Didn't really watch TVam in the early days, until Anne Diamond and Nick Owen came along. It had a real family feel to it with the new friendly presenters. Then Roland Rat and Wacaday rounded the new look off and from then on it was part of my mornings 📺

  • @caledoniankittyOfficial
    @caledoniankittyOfficial5 жыл бұрын

    Getting ready for school and this on in the background. I would always follow the little clock at the edge of the screen lol

  • @DarkLight753
    @DarkLight7538 жыл бұрын

    They should bring TV-am back. It was always on in my house. I find Piers Morgan a difficult person to take in the evening......let alone in the mornings! Probably the reason why I watch BBC Breakfast.

  • @lightsshadow919

    @lightsshadow919

    2 жыл бұрын

    Now that Morgan is gone...

  • @shaolinfingajab
    @shaolinfingajab10 жыл бұрын

    I was eating my corn flakes wondering what star wars stickers i needed and what one's i was going to swap...

  • @donaldsunny7836
    @donaldsunny78364 жыл бұрын

    I was only 13 years old when this was on TV. It is so bad, it's good. It brings back good memories. Breakfast, P.E. kit, maths and RE homework, football boots for after school practice, out the door. Do not want to be late and get detension again. Thanks for uploading.

  • @davidpinnock4227

    @davidpinnock4227

    3 жыл бұрын

    getting stressed looking at the clock thinking you will be late for school lol! :)

  • @Cheeseburgerandfries2006

    @Cheeseburgerandfries2006

    2 жыл бұрын

    When I get ready for school we don’t even have the telly on one bit we just have the radio on

  • @stevelloyd5867

    @stevelloyd5867

    10 ай бұрын

    Looks like you didn’t pass English Language. It’s detention 😂

  • @southpawboxing4265
    @southpawboxing42653 жыл бұрын

    I'd much prefer this coverage than the glossed nonsense on offer in 2021.

  • @lisamorris7491
    @lisamorris74916 жыл бұрын

    Getting up not wanting to go to school lol !! Love this tune

  • @applemask
    @applemask11 жыл бұрын

    Poor Robert Kee, he was never happy reading the news at 6 in the morning.

  • @ajs41
    @ajs415 жыл бұрын

    Anna Ford looks a lot younger than 39.

  • @123brownjames
    @123brownjames Жыл бұрын

    It went so well on the first day, that half the presenters were fired the month after!

  • @Gary80264
    @Gary802645 жыл бұрын

    Woke up especially to watch the first tvam on Tuesday 🌅.

  • @DaveNightingaleRADIO
    @DaveNightingaleRADIO11 жыл бұрын

    It might be clunky,it might look strange,but one thing is still great ..that Jeff Wayne theme is still bloody fantastic.

  • @kaduroy3427

    @kaduroy3427

    5 жыл бұрын

    Sixty minutes Too.

  • @McSynth
    @McSynth8 жыл бұрын

    Great stuff ! Glad you uploaded this.

  • @davidallen7977
    @davidallen79773 жыл бұрын

    How nicely they spoke.

  • @ItsABeautifulDay.
    @ItsABeautifulDay. Жыл бұрын

    40 Years.

  • @DavidMander-rs4uk
    @DavidMander-rs4uk5 ай бұрын

    Just turned 41 years ago!! 😮

  • @donrennis7585
    @donrennis758510 ай бұрын

    This show brings me back to my childhood. The music is iconic. I was just a tiny feutus when this was first broadcast but this show ran for so long that i still remember hearing this playing while getting ready for school.

  • @Westy1971
    @Westy19716 жыл бұрын

    Interesting to note David Frost was involved in the early days of 2 ITV companies(TvAm & LWT) & they both nearly went tits up! I had great respect for Frostie as a broadcaster, but behind the scenes surely was another matter?

  • @leeosborne3793
    @leeosborne37933 ай бұрын

    "every morning, every day of the week, for at least the next eight years!" - that sounds like a prison sentence!

  • @timg5tm941
    @timg5tm9418 жыл бұрын

    Anna Ford - quite scrumptious!

  • @TheImatube
    @TheImatube8 жыл бұрын

    I just love the scene at the end. Wish I could go back to 2nd february 1983 to watch day 2

  • @edmund184

    @edmund184

    5 жыл бұрын

    Modern television is never this spontaneous

  • @markdavies5933

    @markdavies5933

    2 жыл бұрын

    Yes me too I remember this way back in 1983 what better happier times they were for us all

  • @97channel
    @97channel12 жыл бұрын

    I like how the news appears to have no script. Just a few pages of notes and a gentleman rambling about what he's read in the papers that morning. Extremely ramshackle, but somehow quite charming.

  • @andrewbashford9786
    @andrewbashford97863 жыл бұрын

    I remember the first day of TV AM a milestone in British Telly 📺 🇬🇧

  • @matthewpayton
    @matthewpayton10 жыл бұрын

    Loved the original Good morning Britain. I also love the new Good morning Britain.

  • @Bombellih

    @Bombellih

    7 жыл бұрын

    Though it was partly a copy of the 1980 Moscow Games.

  • @PriseeBoy
    @PriseeBoy11 жыл бұрын

    By the end of its run in 1992 TV-am had a 60% audience share at breakfast. No other breakfast offering ever did as well as TV-am in its later years, after a few faltering steps they found the perfect balance between light material and heavyweight news pulling off some major scoops along the way.

  • @BelfastGav
    @BelfastGav2 жыл бұрын

    It all seemed incredibly plummy - apart from Michael Parkinson, who, as I recall, and without any TV competition from BBC save for Open University output, had the weekends to himself (and Mary Parkinson), and was by far TV-am's most popular output until the weekday stuff was revamped and the rest of the 'Famous Five' variously departed or got sidelined as 1983 wore-on. It was a snowy morning in Belfast to greet TV-am, by the way.

  • @dylanwilson7047
    @dylanwilson70476 жыл бұрын

    Love this music!

  • @grahampearson5670
    @grahampearson56706 жыл бұрын

    I remember watching TV-AM when I was a lad even though Angela Rippon and Anna Ford were sacked not long after Peter Jay resigned as chairman and Aitkin took over. The advertising wasn't very good at the time because Equity members were on strike in a dispute over pay.

  • @leeosborne3793

    @leeosborne3793

    3 ай бұрын

    Yes - early on the ads were all for obscure companies and clearly made on the cheap, like the ones fronted by the guy who ran OTV!

  • @RegularCapital
    @RegularCapital9 жыл бұрын

    Breakfast Television Centre (TV-am's old studios) is now home to Viacom's MTV and Nickelodeon UK operations.

  • @admiralackbar9307

    @admiralackbar9307

    8 жыл бұрын

    +RegularCapital And the TV-am eggcups are still up on the rooftops.

  • @sjmiles

    @sjmiles

    8 жыл бұрын

    +Admiral Ackbar I take it that's the studio's at Camden Lock?

  • @michaelw9285

    @michaelw9285

    8 жыл бұрын

    Yes, the former car showroom on Hawley Crescent near Sainsbury's!

  • @Cromper
    @Cromper10 жыл бұрын

    You edited out the weather!!! Has anyone got the weather forecast on tape before I jump into my time machine? I can't travel to a specific time destination if there is snow or frost on the ground.

  • @joshaw7005
    @joshaw70057 жыл бұрын

    was five n first starting school with this first tvam god im old..

  • @T0mat0S0up
    @T0mat0S0up6 жыл бұрын

    Ahh those beige bricks, how I have missed them.

  • @StuAcker

    @StuAcker

    4 жыл бұрын

    Beige bricks? That's no way to describe David Frost and Robert Kee!

  • @transdiffusion
    @transdiffusion12 жыл бұрын

    There's a strange one going over to Central in our TV-am playlist (search for "TV-am sign-off switch" - it's the first result).

  • @2001JamesTV
    @2001JamesTV12 жыл бұрын

    Do you have the recording of the 10 minute break between TV-am and the handover to the regions?

  • @PhilReynoldsLondonGeek
    @PhilReynoldsLondonGeek2 жыл бұрын

    One of the rare appearances of George Thomson. I was already a BBC Breakfast Time addict at the time so didn't see this.

  • @ianhalsall-fox
    @ianhalsall-fox Жыл бұрын

    Fateful words Angela - "for at least the next eight years"

  • @joshaw7005
    @joshaw70057 жыл бұрын

    reminds me of getting up for school half asleep trying to beg the day off with my dad while hes wastching this lol

  • @joshaw7005

    @joshaw7005

    7 жыл бұрын

    Mr37357 hated the theme tune to many bad memories n all of school lol

  • @tellydav
    @tellydav11 жыл бұрын

    The generic "buy a newspaper" ad is an intriguing oddity. Who would have been the actual advertiser? Was there an official trade body at the time representing all of them?

  • @UKRetroChannel
    @UKRetroChannel3 жыл бұрын

    The original Good Morning Britain is a hell of a lot better than the Good Morning Britain we have nowadays!

  • @sean65xjrurwin61
    @sean65xjrurwin61 Жыл бұрын

    Missed this in 1983, I recall there was trouble with the programme and viewing figures dropped down to negligible numbers. If this was the first broadcast it was absolutely awful, clunky and awkward. The format was terrible and disjointed. BBC breakfast time was much more polished and slick at the time. I was 18 in 1983, how time flies !!!

  • @kernowgeek6058
    @kernowgeek60583 жыл бұрын

    I would have been 3 yrs old unknowingly growing up throughout the awesome 80’s.

  • @aditierneu9651

    @aditierneu9651

    3 жыл бұрын

    i was 11 just about to start my paper round .....oh to be young again

  • @MrFaceHead
    @MrFaceHead10 жыл бұрын

    Every morning, every day of the week, at least for the next 8 years... :D lol

  • @RetroGUY77

    @RetroGUY77

    8 жыл бұрын

    I just commented that. Creepy isn't it!

  • @andknuckles101

    @andknuckles101

    2 жыл бұрын

    it's the predecessor to "like and subscribe"

  • @leeosborne3793

    @leeosborne3793

    3 ай бұрын

    You get less for murder! 😂

  • @Naughtybaz
    @Naughtybaz4 жыл бұрын

    Good morning Britain 1st Feb 2020 🇬🇧👍

  • @paularmstrong4546
    @paularmstrong45462 жыл бұрын

    The Good old Days so so missed.

  • @DJdefcon4
    @DJdefcon44 жыл бұрын

    Me and my sister 11 and 8 at the time got up early to catch this first broadcast. Never didi again.

  • @leeosborne3793

    @leeosborne3793

    3 ай бұрын

    There wasn't much on it for kids during the week, but I was 8 when this launched, and stuck doggedly to watching it for ages! I've no idea why, much of their output was genuinely awful.

  • @HafizIzzudin
    @HafizIzzudin11 жыл бұрын

    today is 1st february! Happy 30th birthday british breakfast tv!

  • @nwlman
    @nwlman6 жыл бұрын

    I liked TVAM always watched it

  • @97channel
    @97channel8 жыл бұрын

    I fear that the postage stamp to send the cheque amounted to more than their donation of the income from the first ad break to chari-dee, mate.

  • @CaptainSiCo
    @CaptainSiCo12 жыл бұрын

    Interesting watching that advert promoting newspapers at 13:13 - the gimmick being how ridiculous it would be for people to carry portable TVs around with them for the news, etc - but I wonder if it crossed their mind that 30 years later people would be carrying around iPads, iPhones etc instead of newspapers!

  • @Springamatul
    @Springamatul11 жыл бұрын

    What happened to the Pye brand?

  • @evonneokafor
    @evonneokafor6 жыл бұрын

    35 years old today!!!!!!!!

  • @johntomlinson6849
    @johntomlinson6849 Жыл бұрын

    I'd forgotten how cold and snotty Anna Ford was. I could never understand how she made it to the top of TV news.

  • @williamcallaghan2023

    @williamcallaghan2023

    7 ай бұрын

    think it's obvious how she got to the top

  • @IATM29
    @IATM2912 жыл бұрын

    (contd)as well as other well known names like Richard Keys and Lorraine Kelly.Gave birth to Roland Rat and Timmy Mallet and WACADAY who were huge ratings winners and made TV-AM compulsive early morning viewing. That was until the now infamous 1991 franchise round when TV-AM lost its franchise to Sunrise Television(GMTV) and Bruce Gyngell got literally a hard kick in the balls by his friend Maggie Thatcher. TV-AM 1983-1991 gone copied but never forgotten.

  • @ellee3727
    @ellee3727 Жыл бұрын

    Oh my gosh where's the time gone! I was 14!!!!

  • @gottagothatsme
    @gottagothatsme12 жыл бұрын

    Those Daybreak titles are just vile.

  • @paulchallinor2420
    @paulchallinor2420 Жыл бұрын

    Interesting to hear that the original idea was for Angela and Robert to take it in turns to present Daybreak. No offence to Robert, but he wasn't a live news reader, and Angela would've at least made Daybreak a little more coherent, even if the mix of hard news, farming reports and stiff upper lip weather forecasts would've made it hard going regardless of host. Of course, when they discovered that David Frost and Anna Ford weren't gelling very well, Angela was quickly elevated to presenting GMB.

  • @antster1983
    @antster198311 жыл бұрын

    RIP Robert Kee.

  • @andrewscott1253
    @andrewscott12538 жыл бұрын

    I love that bit at the end where Frost kind of says we did it and using it as an excuse to touch Anna's legs. Broadcasters good not get away with that now.

  • @digitalmediafan

    @digitalmediafan

    8 жыл бұрын

    +Andrew Scott it was her and Angela's legs actually simultaneously...and twice also !

  • @edmund184
    @edmund1845 жыл бұрын

    Great music. What is it released as a single?

  • @80ssynthfan48

    @80ssynthfan48

    Жыл бұрын

    I'm not sure it was ever released. But it appears on this compilation kzread.info/dash/bejne/lJmGpriGeLeodso.html

  • @PC-lu3zf
    @PC-lu3zf4 жыл бұрын

    I was less than 2 years old born May 11th 1981 day Bob Marley sadly died:(

  • @CKmusic-.
    @CKmusic-.6 жыл бұрын

    Lizzie worked at my school but today she left forever

  • @antster1983
    @antster198311 жыл бұрын

    To be fair, Robert Kee was already an old man here. He didn't look all too happy to be awake at that ungodly hour...

  • @transdiffusion
    @transdiffusion12 жыл бұрын

    She's certainly always been more comfortable when completely scripted vs having to ad-lib, but for the entire 1980s she was viewed as the best national female newsreader and presenter in the country and was a heartthrob to male journalists on the big papers like the Telegraph and the Grauniad.

  • @spenstrangward5126
    @spenstrangward5126 Жыл бұрын

    Did Jeff Wayne write the theme tune ? Its fantastic

  • @80ssynthfan48

    @80ssynthfan48

    10 ай бұрын

    Yes, Jeff Wayne at his finest.

  • @jamesfish18
    @jamesfish1811 жыл бұрын

    Got to love David frost, he never changes.

  • @goodolgranite8247

    @goodolgranite8247

    5 жыл бұрын

    IKR

  • @leeosborne3793

    @leeosborne3793

    3 ай бұрын

    Well, he's changed from being alive to being dead, but besides that, he's one of those people who looked the same for 50 years.

  • @eddielasowsky7777
    @eddielasowsky77779 жыл бұрын

    Anna PHWOOOARD

  • @john111257
    @john1112578 жыл бұрын

    and now we have piers..omg

  • @salfordguy69
    @salfordguy6911 жыл бұрын

    the problem in the uk is at breakfast time you only watch for abt 15 minutes so don't want commercials so ITV will never win!

  • @smogmonster1876
    @smogmonster18762 жыл бұрын

    Well it lasted a little more than eight years Angela, 9 years 11 months to be exact.

  • @shaolinfingajab
    @shaolinfingajab10 жыл бұрын

    People should look up "Protect & Survive - Nuclear attack is imminent" .... there is something you did not want to come on the TV when you were eating your cornflakes..

  • @blackmichael75
    @blackmichael7511 жыл бұрын

    The Newspaper Publishers Association, London EC4?

  • @TheDEATHSTARIII
    @TheDEATHSTARIII5 жыл бұрын

    its got a beat you can dance to

  • @lratcliffe9151
    @lratcliffe915111 жыл бұрын

    the tube cube radio tv..... now that will catch on......XD

  • @robertcomer2767
    @robertcomer2767 Жыл бұрын

    I think I gave up with TV-am when that pompous Commander Philpott arrived on the scene

  • @aditierneu9651
    @aditierneu96513 жыл бұрын

    God totally forgot about the eggs at the end showing each year that passed

  • @IATM29
    @IATM2912 жыл бұрын

    There is no chemistry between Parky, Frost, Anna Ford,Angela Rippon, and Robert Key whatsoever. TV-AM was clearly under-prepared no wonder people switched over to BBC1 to watch BBC Breakfast Time presented by Frank Bough and the gorgeous Selina Scott. TV-AM's formula was a disaster apart from the legendary Good Morning Britain titles. But after near closure and numerous strikes TV-AM survived got rid of the dead wood signed the classic pairing of Anne Diamond and Nick Owen(contd)

  • @montysmith6355
    @montysmith63554 жыл бұрын

    was that david frost ?.

  • @dannysinclaire2109
    @dannysinclaire21095 жыл бұрын

    PYE....TUBE.....CUBE.....WOW.

  • @1990chrism
    @1990chrism3 жыл бұрын

    11:34 I'm sorry, what!?

  • @tooley58
    @tooley589 жыл бұрын

    This a very badly edited VHS tape, it wasn't a shambles. There are some extremely dense comments here!

  • @UFOSIG
    @UFOSIG5 жыл бұрын

    Miss those days. We knew one of the make up artists on the show, Brenda.

  • @transdiffusion
    @transdiffusion12 жыл бұрын

    There's a certain something about early 1980s electronics styling, isn't there? Rugged but streamlined. Of course, if your Pye Tube Cube went wrong, you'd lose your clock radio, TV and tape player all at once, something you don't need to worry about with separate items. Although these days if you lose your mobile phone you also lose all of these things at once anyway!

  • @peterpeterxxo
    @peterpeterxxo11 жыл бұрын

    got up extra early to see the start of this (and bbc breakfast time on jan 17th)..i remember i got bored pretty quick but the 1st hour was stilted and repetitive looking at this again...that keys bloke couldnt have lasted long, he was poor.

  • @haddockman30
    @haddockman307 жыл бұрын

    Was there not an Equity strike on at the time? Hence no proper actors in the ads?

  • @OscarPlymouth
    @OscarPlymouth11 жыл бұрын

    It's a jinxed name, methinks! ;)

  • @darren2514fv
    @darren2514fv12 жыл бұрын

    nuclear weapons, water strikes and weapons with British components what a bunch of headlines to launch a Breakfast TV channel

  • @jerusefan7
    @jerusefan77 жыл бұрын

    Does anyone remember the silent cartoon intro for early tv? I was a classical composition characters coming out of the sea playing violins, cello's players with white wigs but blank faces a real strange short etc..

  • @aditierneu9651

    @aditierneu9651

    3 жыл бұрын

    No but i remember an egg playing a violin ..i think it was from Germany or Hungary...I think it was called Ludwig or something

  • @tehzeebkabir8901
    @tehzeebkabir8901 Жыл бұрын

    IAM SWAPNO

  • @sarahperry7431
    @sarahperry74313 жыл бұрын

    I only watched tv am for roland rat and wacaday

  • @Tripp1993
    @Tripp199311 жыл бұрын

    Now that's irony.

  • @AlexanderEdoh2013
    @AlexanderEdoh20135 жыл бұрын

    TV-AM was besieged with problems from the start.

  • @marvy3022

    @marvy3022

    5 жыл бұрын

    Sorry, don't see them.

  • @AlexanderEdoh2013

    @AlexanderEdoh2013

    5 жыл бұрын

    @@marvy3022 The problems are documented (excellently) in the ITV in the face series as well as countless research.

  • @TheConsettcowboy
    @TheConsettcowboy Жыл бұрын

    Should have stayed like this. Nowadays Good Morning Britian isnt the same as it was back then was much better.

  • @80sandretrogubbins25

    @80sandretrogubbins25

    Ай бұрын

    Not in their control. Franchises don't last forever.

  • @thomastaylor1575
    @thomastaylor15752 жыл бұрын

    For the first three months I'll be hosting until either I get fired for saying something ridiculous on air or on Teletext, or I realise I made a massive mistake taking on this job and I will resign pretending I disagreed with the ITV bosses on the direction the show was going.

  • @Rulinator
    @Rulinator11 жыл бұрын

    How horribly smug they all seemed at the end. No wonder those lot flopped.

  • @jonathan89landson62
    @jonathan89landson626 жыл бұрын

    Wednesday 24 October 1990 - PBS #9 - half three past.