Transmission Model of Communication: Shannon and Weaver

This video looks at the transmission model of communication by Shannon and Weaver. In most textbooks, it includes the sender, message, channel, receiver, and noise. The model is sometimes called the information transfer model of communication or linear model.
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This communication process or communication model was developed by Shannon and Weaver in the late 1940s and has some strengths: It's useful for understanding how information is transferred or transmitted from A to B.
It also has many limitations when applying it to face-to-face communication.
It lacks the concept of feedback and does not account for nonverbal communication nor the interpretive variation between and among people.
The Shannon and Weaver model is sometimes called the transmission model of communication or the container model of communication depending on the textbook you're reading.
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Пікірлер: 193

  • @batanguenainquarantine2491
    @batanguenainquarantine24913 жыл бұрын

    Thank you for this video. I have my Midterms tomorrow and this is what I need. A crash course to review me.

  • @jermaineedwards7157
    @jermaineedwards71575 жыл бұрын

    Doing an awesome job. As someone who has to present and communicate big ideas daily your work has been very helpful. Appreciate the generous content.

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Hi, Jermaine. Thanks for the encouragement. I'm happy to hear the videos are helpful.

  • @vanezzaterry7768
    @vanezzaterry77684 ай бұрын

    short and to the point. Explaining with a basic example of Let's get a dog the message/channel communication in between the encoder and decoder

  • @jobettinaa
    @jobettinaa6 жыл бұрын

    Thank you Mr. Alex Lyon!! 🙌🏻

  • @robertobasbasjr.1831
    @robertobasbasjr.18316 жыл бұрын

    Thank you so much, Alex Lyon!

  • @frans_tres213
    @frans_tres2135 жыл бұрын

    Thank you so much Sir ! It helps a lot ! 👍❤

  • @mysophorn
    @mysophorn2 жыл бұрын

    I've learned the model in my IT class back then. I understand it better from you video. Thank you.

  • @alexanderlyon

    @alexanderlyon

    2 жыл бұрын

    Glad it helped!

  • @peterglennmancol9873
    @peterglennmancol98736 жыл бұрын

    Thank you Mr. Alex Lyon ☺

  • @kathleenpiczon6619
    @kathleenpiczon66196 жыл бұрын

    Thank you, Mr. Alex Lyon!!! :)

  • @gloriakisoso618
    @gloriakisoso6186 жыл бұрын

    God bless you and thank you so much.. you really simplified the concept. Please make another video for all the other models of communication. GOD BLESS

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    Hi Gloria. God bless you! I actually do have 3 other videos on other models: Here they are: 1. Transactional Model: kzread.info/dash/bejne/aJhr2Zd8gtHMZ84.html 2. Comparison/Contrast: A. Transmission, B. Transactional, and C. Constitutive Models: kzread.info/dash/bejne/gWGDj8iPZdS6XZM.html 3. Strategic Ambiguity: kzread.info/dash/bejne/l3ytk9Z-nrbVdrw.html

  • @jaydeeverdeflor9354
    @jaydeeverdeflor93546 жыл бұрын

    Thank you Alex! This is a big help.

  • @nicholasssekasi6745
    @nicholasssekasi67455 жыл бұрын

    Thank you so much sir.... I was especially blessed when you said at the end "God bless you "

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Yay!

  • @francisanthonyandoy5098
    @francisanthonyandoy50986 жыл бұрын

    Thank you Sir Alex Lyon❤

  • @valeriejoycemendozabermoy4022
    @valeriejoycemendozabermoy40226 жыл бұрын

    Thank you so much for this video, Mr. Alex Lyon! 😙

  • @jobettinaa

    @jobettinaa

    6 жыл бұрын

    Valerie Joyce Mendoza Bermoy ikaw haaa may pakissss

  • @traceyhoover
    @traceyhoover2 жыл бұрын

    High quality content and information. Thank you.

  • @zhinesmananguite2167
    @zhinesmananguite21676 жыл бұрын

    Thank you, Alex. 😊

  • @viaujoc
    @viaujoc5 жыл бұрын

    When I present this model to an audience I also add a box around the sender and the receiver labeled "Context". This takes into account the things that the sender may take for granted when writing the message and the bias that the receiver may add when interpreting it. Although a communication itself may have occurred, I think that adding the Feedback and the Contexts really helps modeling the required elements of an "Efficient communication" and makes the model more suitable for human interactions. Also, I think that we should interpret the Feedback component of the model loosely enough to include non-verbal reactions as a form of feedback. Shannon & Weaver did include only one channel element in their original model, which is consistent with a technological communication (ex: phone) but human communication simply has different channels for the Message and the Feedback: a message is sent verbally (sound channel) and the feedback may be a non-verbal gesture (visual channel).

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Hi Jocelyn. I have another video on the Transactional Model that gets into feedback, context, nonverbal, etc. It builds on this video: kzread.info/dash/bejne/aJhr2Zd8gtHMZ84.html

  • @Logicthegoat
    @Logicthegoat6 жыл бұрын

    Thank you Alex lyon! ☺️

  • @drz1304
    @drz13043 жыл бұрын

    thank you so much! I badly need this for my online class hayy

  • @emmannprudenciado9568
    @emmannprudenciado95686 жыл бұрын

    Thank you Alex Lyon!! 😘

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    You're very welcome, Emmann. :-)

  • @tarunshukla6060
    @tarunshukla60604 жыл бұрын

    You got new friend from india,truely i needed this for tomorrow class,thanks ✌️

  • @sakuraito2047
    @sakuraito20476 жыл бұрын

    Thank you Alex!

  • @Babyfacewilly
    @Babyfacewilly3 жыл бұрын

    Great explanation.. Short, Clear & Simple... Good job... Keep it up..

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    Will do!

  • @clarkortiz1242
    @clarkortiz12426 жыл бұрын

    Thank you Alex Lyon

  • @leanorjovito3540
    @leanorjovito35406 жыл бұрын

    Thank you Alex lyon!

  • @yakoilim7538
    @yakoilim75386 жыл бұрын

    Thank you sir Alex Lyon 😁

  • @angelicatejerero6995
    @angelicatejerero69956 жыл бұрын

    Thank you sir! This video is very helpfull and I learned a lot

  • @KRAPYBARA84
    @KRAPYBARA846 жыл бұрын

    It make sense! I love the doggo pics!

  • @alexadelen3423
    @alexadelen34236 жыл бұрын

    Thank you, Sir Lyon! -Cassandra Delen

  • @emilykapi4812
    @emilykapi48125 жыл бұрын

    very helpful info, appreciate it :)

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Glad it was helpful, emily. Thanks for the encouragement.

  • @HarshVardhanThiraniHVT
    @HarshVardhanThiraniHVT6 жыл бұрын

    Very informative, thanks a lot!

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    You're welcome. Thank you for the encouragement, Harsh.

  • @ProfessorTanyaSpeaks
    @ProfessorTanyaSpeaks3 жыл бұрын

    Thanks for this clear message. :-)

  • @jamelafrancisco8223
    @jamelafrancisco82236 жыл бұрын

    thank you for this video😄

  • @imaneelaali7854
    @imaneelaali78546 жыл бұрын

    thank u so much sir .. it is sooo helpful for my communication studies exam

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    You are very welcome. :-)

  • @dinushikacooray6055
    @dinushikacooray6055 Жыл бұрын

    Thank you, Sir! It helps a lot .

  • @alexanderlyon

    @alexanderlyon

    Жыл бұрын

    Glad it helped.

  • @harshu8646
    @harshu86465 жыл бұрын

    Thanku Sir for your service..

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Happy to help. Thank you for your encouragement.

  • @1997girlznew
    @1997girlznew6 жыл бұрын

    thank you so much..now i can do my report for my assignment : )

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    I'm so glad you found it helpful!

  • @francescagiraybalagtas6040
    @francescagiraybalagtas60406 жыл бұрын

    Thank you sir alex!

  • @vegenebonula5390
    @vegenebonula53906 жыл бұрын

    Thank you SIR!!!

  • @ceced8147
    @ceced81472 жыл бұрын

    It’s the fact that I just started high school and have a test about this( I live in Sweden) but in America you guys are doing this in college, I didn’t think the schools systems were that different.

  • @alexanderlyon

    @alexanderlyon

    2 жыл бұрын

    They teach it in high school here as well.

  • @prinatics8789
    @prinatics87893 жыл бұрын

    Thank you so much💕

  • @jessicaamasan3755
    @jessicaamasan37556 жыл бұрын

    Thank you sir alex lyon.

  • @fradelyngarado7709
    @fradelyngarado77096 жыл бұрын

    Thank you alex lyon 😊

  • @aileenbuenaventura093
    @aileenbuenaventura0936 жыл бұрын

    Thank you sir, I advance our topic tomorrow

  • @olgalys87
    @olgalys873 жыл бұрын

    Thank you for this helpful video.

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    Glad it was helpful, Olivia.

  • @khalilshaik6161
    @khalilshaik61616 жыл бұрын

    THANK YOU SIR!

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    My pleasure. Happy to help.

  • @kathleenjoyalmasin5599
    @kathleenjoyalmasin55996 жыл бұрын

    Thank you!

  • @rashelbrase9772
    @rashelbrase97726 жыл бұрын

    THANK YOU!

  • @jiovennamariecastillo1263
    @jiovennamariecastillo12636 жыл бұрын

    Thank you so much Sir

  • @user-zo4jd1gx3p
    @user-zo4jd1gx3p4 жыл бұрын

    Thank you ♥️

  • @jefersonjustiniano8960
    @jefersonjustiniano89606 жыл бұрын

    Thank you.

  • @ortizbeapatrician.5443
    @ortizbeapatrician.54436 жыл бұрын

    Thank you 😊

  • @bigpoppa9721
    @bigpoppa97217 жыл бұрын

    Thank you so much.

  • @alexanderlyon

    @alexanderlyon

    7 жыл бұрын

    Hi, Seiya. You're welcome!

  • @nanofighter4126
    @nanofighter41263 жыл бұрын

    Thank you

  • @jeremiahaquino9888
    @jeremiahaquino98883 жыл бұрын

    Thanks for video 😁

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    You are welcome.

  • @kaylasolonia8882
    @kaylasolonia88826 жыл бұрын

    THANK YOU

  • @aaronbourne1725
    @aaronbourne17254 жыл бұрын

    So let me get this straight....The shannon weaver's model is like the linear model, where there isn't feedback?

  • @alexanderlyon

    @alexanderlyon

    4 жыл бұрын

    Yes. Correct.

  • @jeviemaepagaling2912
    @jeviemaepagaling29124 жыл бұрын

    it helps a lot sir

  • @godfreymutara6165
    @godfreymutara61655 жыл бұрын

    thank you

  • @denvergevero9646
    @denvergevero96463 жыл бұрын

    Thanks man!

  • @BradMillar-ni6yq
    @BradMillar-ni6yq Жыл бұрын

    Very good overall; I suggest that if you update this you include the important concept of "Noise."

  • @alexanderlyon

    @alexanderlyon

    Жыл бұрын

    Hi, Brad. The concept of noise was not in this original model. I came in a later model. Some textbooks add noise to Shannon and Weaver’s original, but it’s not in the article that was first published.

  • @angelgrace8802
    @angelgrace88026 жыл бұрын

    Thank you po😊

  • @xanxueso6156
    @xanxueso6156 Жыл бұрын

    thank you sir this vedio its very helping to me im from philippines 😊

  • @nonavtheabove3558
    @nonavtheabove35586 жыл бұрын

    Thank you 😊 -Merelle Fatima Antonio

  • @kryzkatt0623
    @kryzkatt06235 жыл бұрын

    Can you explain how communication takes place on their illustration

  • @guessthesound9334
    @guessthesound93343 жыл бұрын

    Impressive 👍

  • @aravellagabutin4228
    @aravellagabutin42286 жыл бұрын

    Thank you for this video sir ALEX LYON

  • @alexanderlyon
    @alexanderlyon7 жыл бұрын

    What are your thoughts about this model?

  • @yenpanda187

    @yenpanda187

    7 жыл бұрын

    Communication Skills Coach Alex Lyon Thank you so much! This video made Shannon and Weaver's model seem much easier!

  • @alexanderlyon

    @alexanderlyon

    7 жыл бұрын

    Hi, Yen. You're welcome. I'm happy to help. I hope you get to enjoy some other videos here as well. :-)

  • @dianabuenaobra
    @dianabuenaobra5 жыл бұрын

    I am confused. In some articles, Feedback is included in the Shannon and Weaver Model, meanwhile here it says that feedback is not part of the model.

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Sometimes writers add it to the model.

  • @micahbelocura1190

    @micahbelocura1190

    4 жыл бұрын

    same. it's confusing. some articles in the internet include feedback. but our media information literacy teacher said that there is no feedback.

  • @galasinaomelbertp.8094

    @galasinaomelbertp.8094

    2 жыл бұрын

    We are talking about the original Shannon and Weaver Model of Communication here.

  • @Jane-ht8sq
    @Jane-ht8sq3 жыл бұрын

    Hi! How is this model applied to face to face communication?

  • @ernestvincediaz6864
    @ernestvincediaz68646 жыл бұрын

    Thanks :)

  • @winnierissagrizzelle204
    @winnierissagrizzelle2045 жыл бұрын

    hello is the shannon weaver only applicable on electronic? or can it be also orally?

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    You can apply it to any type of communication but it was designed with information technology in mind. So, it naturally fits phones, texting, etc. But, it still has some use when applied to oral communication. The transactional model of communication was build with face-to-face communication in mind: kzread.info/dash/bejne/aJhr2Zd8gtHMZ84.html

  • @mehdibehashti5030
    @mehdibehashti50303 жыл бұрын

    Thanks. Its very helpful for my online class. Pakistan

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    Hello from New York state. Glad it was helpful, Mehdi.

  • @imseulgischest1236
    @imseulgischest12365 жыл бұрын

    Please also make a video about Aristotle, Schramm(Wilbur) and White(Eugene) models of communication

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Are you a student in college? Is that why you want to learn about these?

  • @imseulgischest1236

    @imseulgischest1236

    5 жыл бұрын

    Communication Coach Alex Lyon Grade 11 students and yeah I'm studying the 4 models of communication because I didn't understand everything when my teacher discussed it.

  • @tarunshukla6060

    @tarunshukla6060

    4 жыл бұрын

    Ditto

  • @Yahlvin26
    @Yahlvin263 жыл бұрын

    may i ask if it is shanon or a berlos model, my teacher toughts us about the models she said that the process of communication SMCR is on the berlos model.

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    I'm only basing this video on Shannon and Weaver's model. Berlo's model looks very similar because Shannon and Weaver came first.

  • @ivygaudicos2501
    @ivygaudicos25013 жыл бұрын

    What is the similarities of Shannon-Weaver and Newcomb's model ?

  • @aishahabib2179
    @aishahabib21794 жыл бұрын

    can you please tell me a convincing point for this model? or why should we use this? or any life relayed example PLEASE? also i wanna say it is really helpful for my upcoming presentation.

  • @alexanderlyon

    @alexanderlyon

    4 жыл бұрын

    Hi Aisha. Like any model or theory, it provides a way to analyze communication to either describe it clearly or to look for problems and recommend solutions.

  • @shilanandchaubey1626
    @shilanandchaubey16265 жыл бұрын

    Do non-verbal element exist in David Berlo's SMCR Model??

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    The Transactional Model accounts more fully to nonverbal communication. I have another video on that.

  • @ygstrash8554
    @ygstrash85545 жыл бұрын

    Hi~ Do this model have a feedback? What's the role of it?

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Hi! Officially, the original model here doesn't have feedback. The Transactional Communication Model has feedback. I also have a video on that. kzread.info/dash/bejne/aJhr2Zd8gtHMZ84.html

  • @steveleeart
    @steveleeart Жыл бұрын

    Julian Jenkins uses similar intro music in his Udemy courses !

  • @angelgoddess10
    @angelgoddess104 жыл бұрын

    I'm confused. Isn't SMCR Model by Berlo? Also Shannon and Weaver model has feedback right?

  • @alexanderlyon

    @alexanderlyon

    4 жыл бұрын

    Hi, Rocio. Well, you're right in that the "SMCR" model is Berlo's in terms of the branding of the model but Berlo's model comes 10 years later and is directly based upon Shannon and Weaver's model. Shannon and Weaver came first, in other words. In the video, I explain it as Shannon and Weaver model (e.g., telephone, etc.) because they came up with it first in 1949 and Berlo adds a lot of explanation to each of the SMCR parts that Shannon and Weaver didn't originally go into and I don't go into those in the video. As far as the concept of feedback, that concept is not in Shannon and Weaver's model as I mention in the video. Some books add that when they talk about Shannon and Weaver's model (and some teachers do too) but I've read the original article and feedback is not in their diagram and the word doesn't appear in their original article. Some books sort of combine these foundational models (Shannon and Weaver plus some Berlo, etc.) and some books even add "feedback" as part of the basic model because the earliest few models had a lot of overlap. All that to say, I went with the original model but a simplified version of it. It's a 3 min video so I just stuck to the basics.

  • @angelgoddess10

    @angelgoddess10

    4 жыл бұрын

    Communication Coach Alex Lyon thank you for the clarification. Great video by the way!

  • @alfredopeyemi1303
    @alfredopeyemi13033 жыл бұрын

    Hi please can you explain the defleur and Wesley and McLean model of communication

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    Ah, I probably won't do a video on that one, at least not anytime soon. But, thanks for the request, Alfred. It is an interesting model.

  • @jamersjames329
    @jamersjames3293 жыл бұрын

    Can i ask if there's any similarities with shannon weaver model and schramm model?

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    Sounds like a school question. It's best if you come up with your own answers to that.

  • @marvinpaduada268
    @marvinpaduada268 Жыл бұрын

    What makes the SMCR unique?

  • @njj1018
    @njj10183 жыл бұрын

    Hi I’m having a hard time finding the types of noises these are: 1- No branding in the video 2- auto translation ( I’m thinking maybe it’s semantic) 3- Not responding to customers questions and comments ( can it be Attitudinal noise It will cause anger and frustration to the customers (a negative attitude)) 4- Videos fast in action ( visual noise) 5- Short videos (visual noise) Please correct me if I’m wrong🙈🙈

  • @pineapplehead4290
    @pineapplehead42906 жыл бұрын

    Can someone please tell me the characteristics of this model

  • @ivya8762
    @ivya87623 жыл бұрын

    Hello! Can this model only be applied to digital communication?

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    It could be applied to face to face communication but it is not designed for that.

  • @idesariesillador2437
    @idesariesillador24375 жыл бұрын

    Sir can you please explain the quntifiabilty of thus model😊. 🙏 thank you 😚

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    I'm not sure what you mean. Can you explain your question with more detail?

  • @kokojoy1787
    @kokojoy17876 жыл бұрын

    Please!?! What is the meaning of transmitting in eugene white's model?

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    Sorry. I don't have a video on that. Good luck.

  • @benjaminikimisha7195
    @benjaminikimisha71956 жыл бұрын

    Please!!? What are the main Arguments of this model?

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    Can you clarify your question? I'm not sure what you mean. Do you mean the arguments against this model? As in it's weaknesses.

  • @aaronjulc.noblejas716
    @aaronjulc.noblejas7162 жыл бұрын

    what's the difference between berlo's model and shannon-weaver model?

  • @alexanderlyon

    @alexanderlyon

    2 жыл бұрын

    This video is on Shannon and Weaver's model. They invented it. Berlo is essentially another version of Shannon and Weaver's model with some additional explanation and discussion about how people interact and a discussion of the details of each of the four main parts, what they might include, etc. But, in my opinion, without Shannon and Weaver's model, Berlo's model would not have existed. Berlo's model came 12 years later.

  • @kryzkatt0623
    @kryzkatt06235 жыл бұрын

    Since the model was made up for technical communication. What does it mean?

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    It means that the model is good at helping explain communication that happens through technology (e.g., phone, text, etc.), but it is not as usual for explaining face-to-face communication.

  • @kryzkatt0623

    @kryzkatt0623

    5 жыл бұрын

    Thank you sir

  • @WhySoShirious
    @WhySoShirious6 жыл бұрын

    So this model is considered linear- meaning one directional. So wouldnt that mean that there is no feedback intended? Because the message is going one way and there is not possible feedback? For example, the kardashians sending a message to their audience, being linear, and the audience cannot respond to this message (they wont be able to see responses from everyone)

  • @alexanderlyon

    @alexanderlyon

    6 жыл бұрын

    The model doesn't include the concept of feedback. It's a model that provides a way of looking at our communication. Later, other researchers added feedback and other features to the model to capture that aspect of our experience, especially for face-to-face communication. From a practical standpoint, feedback may be happening. It's just that the model wouldn't adequately describe it because it lacks the concept to do so. Good question!

  • @WhySoShirious

    @WhySoShirious

    6 жыл бұрын

    Communication Coach Alex Lyon Wow thank you so much for your quick reply! Helps a lot!!

  • @justinesalazar2142
    @justinesalazar2142 Жыл бұрын

    Nice 👍😳😁

  • @rowaam8428
    @rowaam84284 жыл бұрын

    How do you write an event based on the model?

  • @alexanderlyon

    @alexanderlyon

    4 жыл бұрын

    You just write it!

  • @user-om9zk4gr2w
    @user-om9zk4gr2w Жыл бұрын

    What's the definition of Ethicizing and Narcotizing in Communication?

  • @curiosapien
    @curiosapien3 жыл бұрын

    Beautiful explanation. The model is kind of primitive.

  • @kryzkatt0623
    @kryzkatt06235 жыл бұрын

    Can you describe how communication process is explained?

  • @kryzkatt0623

    @kryzkatt0623

    5 жыл бұрын

    Sir please answer

  • @alexanderlyon

    @alexanderlyon

    5 жыл бұрын

    Hi again. I have another channel that does more in-depth theory/concepts videos. Try this video for an answer to your question: kzread.info/dash/bejne/gWGDj8iPZdS6XZM.html

  • @kenlemuelroferos7274
    @kenlemuelroferos72743 жыл бұрын

    Is it possible that noise won't be present in a situation?

  • @alexanderlyon

    @alexanderlyon

    3 жыл бұрын

    Hypothetically? Maybe. It's hard to imagine the total absence of noise since there are so many kinds (e.g., environmental noise, cognitive noise, etc.). But, it is certainly possible to have such low levels that the noise is irrelevant.

  • @AkashDailyDive
    @AkashDailyDive4 жыл бұрын

    was it a liner model?

  • @alexanderlyon

    @alexanderlyon

    4 жыл бұрын

    Linear means it's like a one-way line. The model goes in one direction.

  • @AkashDailyDive

    @AkashDailyDive

    4 жыл бұрын

    @@alexanderlyon Sir I was asking about Shannon & Weaver Model. Is it linear or non linear?