This is a quick explanation of how the weighted scoring decision matrix works, and a step-by-step guide for creating a weighted scoring decision matrix.
The weighted scoring decision matrix is a powerful quantitative technique.
It evaluates a set of choices such as ideas or projects against a set of criteria you need to take into account.
The weighted decision matrix is particularly useful, specifically when you have:
Multiple features, projects, and campaigns to work on
or
many decision criteria to consider similar or varying levels of importance.
By extensively evaluating your choices and quantifying the process, you’ll be able to greatly reduce (and in many cases, remove) emotion and guesswork from the decision process.
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