Hello! Today Danny is going to share the story of a viral brand of air purifiers that was overhyped during 2021 and 2022, beating well-established brands like Coway in Google search.
Okaysou air purifiers were everywhere you looked on TikTok and Instagram, but the company has recently filed for bankruptcy. Those consumers who bought one of Okaysou's popular air purifiers now own devices that have no warranty and won't be able to find OEM replacement filters.
Okaysou is one of the new up-and-coming brands with big marketing budgets that made their devices rise in popularity very quickly. However, like other similarly popular brands, they ended up disappearing as fast as they showed up, leaving consumers with units without replacements.
This video clearly shows why we always recommend sticking to well-known brands over TikTok sensations.