The Theory of Creativity | Duncan Wardle | TEDxAUK

Duncan Wardle believes everyone is creative but that it's getting harder to convince people of that. On the TEDxAUK stage, he talks about the importance of creativity and why it will be the one core human element to compete in a world that is becoming automated faster than we can think.
Duncan Wardle is the former Head of Innovation & Creativity at Disney and founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the startup, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. Duncan Wardle is the founder of iD8 & innov8, a Design Thinking consultancy helping companies embed a culture of innovation and creativity throughout their organizations. Prior to launching the start-up, Duncan worked for the world’s most creative company, the Walt Disney Company, for 30 years, during which time he served in various executive roles such as Vice President, Innovation & Creativity, Vice President, Global Public Relations, and Vice President, International Marketing & Sales. His work took him from London, to Paris, to Los Angeles, Hong Kong, Mumbai, and Shanghai. In 2008, he was honored with the “Outstanding American Citizen Award" at the White House, and in 2014 he was awarded an Honorary Doctorate from Edinburgh University. He also holds the Duke Edinburgh Award, presented by Her Majesty the Queen. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx

Пікірлер: 47

  • @lisengel2498
    @lisengel24984 жыл бұрын

    Yes indeed, we are all creative and to keep it alive we just need the experience “ to swim in a sea of love” - because it is the source of the creative dimension - of being - becoming everything - Love is the source of opening us to have trust and courage to express and be curious, brave and playfull and very alive - Its all about giving and receiving aliveness everywhere And remember there is a creativity that is about joy of being alive - love and light

  • @SimplyCreate
    @SimplyCreate5 жыл бұрын

    Absolutely love this talk and everything it stands for... every work place needs to adopt creativity as it will lead to innovation and therefore keep businesses in business. Also it can be great fun. Creativity will be the number one sought after skill of the future!

  • @yahalife
    @yahalife3 жыл бұрын

    Great Talk! Playfulness can be brought back in adults by just initiating some simple activities or games between family members or by ourselves, to begin with. “You can discover more about a person in an hour of play than in a year of conversation.”-Plato

  • @noahkyle1922

    @noahkyle1922

    2 жыл бұрын

    Instablaster

  • @sandeepchoudhari7925
    @sandeepchoudhari79253 жыл бұрын

    Amazing engagement! I watched this the fifth time just now .... and I know I will watch it again - soon :). Great insights Duncan. thanks v much.

  • @mishyfishy389
    @mishyfishy3893 жыл бұрын

    BEST talk I've seen this year! thank you so much!

  • @rnelon
    @rnelon6 жыл бұрын

    Great presentation and challenge for all of us in the corporate world and innovation design world as well.

  • @DSsVideoChannel
    @DSsVideoChannel3 жыл бұрын

    Brilliant. This talk should have so many more views than it does.

  • @thenativebrookie
    @thenativebrookie4 жыл бұрын

    I love everything about this

  • @RitaValadas
    @RitaValadas5 жыл бұрын

    Brilliant! It's true. The opposite of bravery is truly conformity TOP

  • @latriciabarley8404
    @latriciabarley8404Ай бұрын

    Truly enjoyed your presentation

  • @studiom9244
    @studiom92443 жыл бұрын

    Butterflies in our stomachs everyday. Great talk Duncan. Hope to see you some day soon.

  • @JoelSHansen
    @JoelSHansen4 жыл бұрын

    Amazing video Duncan!

  • @josephsteve9949
    @josephsteve99493 жыл бұрын

    Things brings joy to me life

  • @olahusamou5486
    @olahusamou54863 жыл бұрын

    So beautiful 🌻🌻🌻🌻🌻

  • @smulaka
    @smulaka4 жыл бұрын

    The opposite of bravery ...hits the nail on the head! Let the butterflies fly!

  • @matlefties1776
    @matlefties17765 жыл бұрын

    only 12k views?? that need more attention!

  • @migvelv
    @migvelv5 жыл бұрын

    MAXIMUM creativity can't exist as long as it's done for survival.

  • @enggarsaputro6488

    @enggarsaputro6488

    4 жыл бұрын

    Look, all creative invention came from north with an unforotunate geographic condition to survive

  • @andremartins2865
    @andremartins28655 жыл бұрын

    Muito bom !

  • @Godability1
    @Godability13 жыл бұрын

    This is informative

  • @mamascorpio
    @mamascorpio3 жыл бұрын

    I legit get my best ideas while I'm on the toilet!! second place, in the shower. Wow

  • @sarahmumford9285
    @sarahmumford92852 жыл бұрын

    Imagine applying this to finding solutions to pandemics and climate change rather than making profit from exploiting people....

  • @thegreatitudecoach

    @thegreatitudecoach

    Жыл бұрын

    And you don’t think Covid was an opportunity to extort people? This is the greatest ironies I’ve seen in ages. You just run the internet for arrogance and naivety all rolled into one. smh Absolutely ponderous.

  • @madamchiang5464
    @madamchiang5464Ай бұрын

    LOL, At Work was actually my answer to creative ideas! LMAO.

  • @fatimalucerohernandeztorre7567
    @fatimalucerohernandeztorre75675 жыл бұрын

    Lo podrían traducir a español por favor

  • @johnbesmith4094
    @johnbesmith40945 жыл бұрын

    the guy is full of it.. the time to get into Disney is now longer than ever.. last time I went it took 6 hrs to make it to my first ride... from the the time I pulled off the hwy to the time I hit my first ride 6 hrs.... will never go to Disney ever again

  • @heightsofsagarmatha

    @heightsofsagarmatha

    2 жыл бұрын

    I need a one minute video, my attention span is fried

  • @eliasleousis2532
    @eliasleousis25323 жыл бұрын

    About "The Light": " "I," was created by the thought of Gods and "Their," desire to allow all mortals to know that "They," are always with them: As humankind grows and seeks absolute independence from "Them," "They," will remain by their side, guiding them and directing them, in their growth to absolute "WISDOM," the way to "Their Essence" and the Elysium Fields. As you look out beyond the now, into the heavens, "I" will be there, guiding you and helping you know that "I," be visible or invisible, "My Essence," will guide you beyond all that is sensed in your reality. So, let it be now revealed to you that both "I" and "He," in mortal being, who speaks to you through the thoughts of children are but one. " Eleusis. Let The Light within you guide you to the Elysian Fields entrance; your inner beauty is expected. Follow me, "Imagination is the way." by ELias Leousis.

  • @heightsofsagarmatha

    @heightsofsagarmatha

    2 жыл бұрын

    Beautiful

  • @gabrielsaenz2062
    @gabrielsaenz20624 жыл бұрын

    meet

  • @notabigdeal7785
    @notabigdeal77853 жыл бұрын

    What if I want to be creative and I show up at work in pajamas? My boss asks "Why are you wearing pajamas? Those are unprofessional and against basic decency or etiquette" And I say, "It's creative! Pajamas make me feel more comfortable at work! Nevermind the decency." "I'm sorry, it's indecent and makes our work environment too comfortable and informal." If everyone is non-conformist, then where do the rules go? Creativity must have limits. We shouldn't be afraid of creativity and the change it can bring, but conformity is important to some extent.

  • @madamedellaporte4214
    @madamedellaporte42143 жыл бұрын

    Feels good to say everybody is creative but they are not. Perhaps this guys definition and mine are different though.

  • @chipreader

    @chipreader

    2 жыл бұрын

    You don't give yourself enough credit! Have you ever solved a problem around your home using a tangible or intangible tool that was not meant for that purpose -- that's creativity. There are many different definitions for creativity in the literature, however, the one that seems to percolate more than others is doing something that is novel or new has some usefulness or purpose. Whether it's writing a song, developing an app, or designing a tool -- all are creative endeavours. Creativity is part of the human DNA, how far or much we care to develop it is our choice, but we all have it.

  • @ZestySea
    @ZestySea Жыл бұрын

    TEDxAUK = American University of Kuwait

  • @Rachnaknowledgehub
    @Rachnaknowledgehub8 ай бұрын

    Very very very very very nice ❤❤❤❤❤❤😂😂😂😂😂🎉🎉🎉🎉🎉😢😢😮😮😮😅😅😊😊

  • @Rachnaknowledgehub

    @Rachnaknowledgehub

    8 ай бұрын

    I like it

  • @mohamedkhadraoui2532
    @mohamedkhadraoui25322 жыл бұрын

    احتاج نقود ❤

  • @francescastendardo8474
    @francescastendardo84743 жыл бұрын

    this hqs absolutely nothingto do with the topic title

  • @kylepfeffer7008
    @kylepfeffer70082 жыл бұрын

    Haha, around 11:54 he accidentally almost said "how might?" another good question in creativity. I wonder how many caught that.

  • @lovelyakter3306
    @lovelyakter3306 Жыл бұрын

    The abrupt speedboat mathematically radiate because ring reilly wish barring a fluffy test. weak, satisfying sundial

  • @SlackerWannaB
    @SlackerWannaB14 күн бұрын

    This didn’t age well. Speaker is talking about Disney parks that are built around improving the guest experience.

  • @youcefbouzid899
    @youcefbouzid8992 жыл бұрын

    The first remark, you are addressing a Muslim audience, and the first thing that came to my mind is when he asked them about their Christmas souvenirs, which they never had. I think he either was thrown into an unknown audience which I doubt because it looks like in one of the Muslim countries, or the presenter forgot to think about his audience.

  • @chipreader

    @chipreader

    2 жыл бұрын

    Instead of getting something out of this talk, you quickly found a way to shut it down. Why bother watching creative talks?

  • @elzbietawozniakbhamjee8089
    @elzbietawozniakbhamjee80893 жыл бұрын

    Chaos and style of presentation lost me, what is it all about. Some shining ideas, but overall not my cup of coffee or waist of time.

  • @VinceConquest
    @VinceConquest2 жыл бұрын

    Created by what? He said absolutely nothing, complete gibberish!

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