"The St Pauli Way: Fans Against Modern Football" not only showcases the fascinating culture of FC St. Pauli, but also highlights how their unique ethos has influenced football fans across the globe. The documentary explores how the fans of St. Pauli have inspired and supported grassroots football movements in London, such as Dulwich Hamlet FC, Clapton CFC, and London St. Pauli. These fan-owned clubs have embraced the St. Pauli model of community, inclusivity, and activism, and are working to create a more sustainable and equitable football culture.
Through interviews with key figures in the London football scene and footage of matches and fan events, the film shows how the St. Pauli way has resonated with fans who are disillusioned with the commercialization and greed of modern football. The documentary offers a powerful message about the importance of fan ownership and community involvement in football, and demonstrates how a small club in Hamburg has sparked a movement for change across the world.