The Spectacular History of Malt Liquor || Thrillist Investigates
Ойын-сауық
What does hip-hop have to do with malt liquor? A lot, it turns out. But before we dive into that, what is malt liquor anyways? To put it simply: malt liquor is a beer with more alcohol than the United States' standard lagers. It was created to provide a boost to the industry when beer consumption was falling in the early 50's.
Ultimately, marketers failed to convince the white bourgeois that malt liquor was the new drink of choice, but it was selling extremely well in black neighborhoods. Before they knew it, malt liquor was being sold in 40oz bottles (hello, Edward Fortyhands) and was being promoted by rappers everywhere from Ice Cube and Snoop Dogg to Tupac and the Wu-Tang Clan.
There's so much to the sleazy and spectacular history of malt liquor and we're here to tell you all about it.
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Пікірлер: 142
i live in a predominantly hispanic hood and you can pretty much find Olde English ML anywhere…except nowadays it’s in plastic and not glass, but the upside is they made the bottle 42oz instead of 40oz because the neck is wider! it also has a blue temperature-sensitive sticker on the label that turns blue when it’s cold (just like Coors Light, i believe they own OE800 now)
@evolveelectricvehicles8551
2 жыл бұрын
four locos
@wolfgangshmuck8047
Жыл бұрын
Im drink in it out of a plastic 42 oz bottle right now ! LOL and im white as snow, and black people always protected me against other white bullies for some reason, However as I do appreciate it , I should have been standing up for myself , Im trying to say I genuinely really LOVE black people and hope for forgiveness for past dirty deeds committed by my ancestors < NO BS !
should change the title to hip hops history with malt liquor
@Iexecutioner
2 жыл бұрын
Punks have a history with malt liquor too
@evolveelectricvehicles8551
2 жыл бұрын
four lokos
How are we forgetting the Afro man classic!??!
@tylerp5093
3 жыл бұрын
Right and olde English from the game
@yerpster
3 жыл бұрын
colt 45 and 2 zig zags
@Xippone2093
Жыл бұрын
@@yerpster no the original colt 45 song.
@filthydan6159
11 ай бұрын
@@Xippone2093shut up
Been drinking Malt Liquor since the Summer of 1981. I've tried all of the products mentioned. I do miss E-40. It was a nearly ten percent concoction with an essence of honey. It was hella tasty and functioned exactly as advertised. After I graduated from college in 1988, I took my first job in Los Angeles. I would literally have thirty dollars in my checking account five days until payday. I had eight dollars in cash in my wallet. It was Saturday, so I bought two forties of OE, a pack of Camel Lights and a copy of the LA Times. At that time vice was cheap, and I had the rest of the day to have a great rest of the day and weekend. I still enjoy an occasional Steel Reserve or Mickey's.
@morrison1405
7 ай бұрын
You are a disgusting human being.
It didn't take rappers commercials for me to start drinking malts I discovered it on my own when I cracked that first OE when I was under 21
@stonergamerdavis7720
3 жыл бұрын
13 4 me long day on ave at park at night wit da guys gettin fucked up off oe
@CannaToker420
3 жыл бұрын
Nothing else like it. If you know you know
@kevinsteel7875
2 жыл бұрын
Just finished an OE 42 oz just as I read this
@guthax30
2 жыл бұрын
Childhood trauma and mental illness is what makes me drink! yay! commercials indeed had nothing to do with it.
@Xippone2093
Жыл бұрын
Yup that first hurricane high gravity at 12 years old in a parking lot across the street where we had a homeless guy buy us a beer and we bought him one
Colt45 and OE still. First drink was some OE & Wild Irish Rose drinking behind the laundry mat. I was like 13 or 14 then. I used to get Coqui 900 mostly in the 80's and early 90's but have not seen it around for awhile now. I don't drink as much now in my 50's as I did in my teens thru 30 but on a hot day I will bring out a boombox with a few tapes, pick a R/C car and enjoy a ice cold 40. Cool thing is I live in the woods so I can crank up the box with no neighbors to disturb close by.
R.I.P Moms. 🖤This was her favorite beer, and it was my favorite too at one time. The 90s era was golden👍🏾
@Bandyboo322
3 жыл бұрын
Damn that's sad hope life gets better for u
@chriss6136
2 жыл бұрын
godbless bro
@kevinsteel7875
2 жыл бұрын
I'll drink a colt 45 to yo mom's bro. Rest in peace.
I am literally drinking a colt 45. It was literally St. Ides or Colt 45 LMAO I think you did a great retro 90s video 👀💯😎🍻
It's cheap as hell & it gives you a quick buzz, but I'll just drink one can or two that's it.
@evolveelectricvehicles8551
2 жыл бұрын
four lokos
99cents for 24 ounces of 8% beer. why wouldnt you.
@gfmhd1280
2 жыл бұрын
@Sal A. Mander Iowa sells Stealies for $1
@evolveelectricvehicles8551
2 жыл бұрын
four lokos
@bachingo18
2 жыл бұрын
Because it tastes like dog shit
@Xippone2093
Жыл бұрын
@Sal A. Mander $1.75 here
@haikat4
Жыл бұрын
@Sal A. Mander his head is probably still living in the 90s lol
I drank an Old English on my High School campus... In plain sight, without the brown paper bag (Bareback)
Olde English never did me dirty. Just lots of good memories and some blank moments. I can still smell the corn soaked in ethanol.
@noahcarver6072
2 жыл бұрын
Nice. Same here. Though I never blacked out on it, specifically. I heard they discontinued it. You know about that?
@johnnycoop8694
2 жыл бұрын
@@noahcarver6072 Nawl, they still sell it where I’m at
@noahcarver6072
2 жыл бұрын
@@johnnycoop8694 I remember they got some at this small shop in a remote part of Hawaii. Like $2 a bottle special, get em while they last! I think they were cheap because the sell by date but whatever didn't affect the taste or buzz.
@johnnycoop8694
2 жыл бұрын
@@noahcarver6072 they’re at the corner store by my house for cheap.. I drunk two last night
@noahcarver6072
2 жыл бұрын
@@johnnycoop8694 🍻
I had a buddy introduce me to 40s. First one was a Magnum and it was disgusting but I couldn't believe how cheap it was and how well it did its job. Only one local gas station sold the real cheap og 40s but a few still carry them, just at like $4 a pop. I've since learned about their history in the hip-hop community and I sort of like being able to experience a taste of it now.
Never forgot I had someone buy me my first Olde English "800" 40oz. Was in the fridge til' we got off school than found out some OG drank it on me! I was upset but couldn't say nothin' lol.
@Xippone2093
Жыл бұрын
One of your uncles drank it or what 😂😂
@Xippone2093
Жыл бұрын
Or one of the older homies
Drink Only Malt Liquor! Chairman of Malt Liquor
Forty ounces of Steel Reserve 211 When you wanted to get to the point quick
Memories of terrible hangovers 😪
@evolveelectricvehicles8551
2 жыл бұрын
four lokos
@porothashawarma2339
Жыл бұрын
Good times
I remember seeing the Schlitz Malt Liquor bull here and there growing up, as well as a few commercials, not understanding what was going on. I laugh at it more now, especially with the way "Don't Be A Menace" ripped on St. Ides with St. DIES.
Watching this while drinking a St Ides 40.
@SouljaLoc
4 жыл бұрын
chinquecfro44 where do u get them from
@ultimatemonk4162
3 жыл бұрын
Central South corner store
@Xippone2093
Жыл бұрын
I can’t find st ides or colt 45 in Northern California
Watching this while sippin on that good oe
I really like these investigations videos. Please don't can them like you did the $5 dollar lunch guy. It's good for the younger folks to know some TRUE HISTROY about there culture of the USA. And it's very interesting to us older forks bc we have memory loss... lol... Thanks, Chris from Missouri
Support Malt Liquor!
@billybandyk0720
4 ай бұрын
Salute & announce the 40-oz!!!!!
Artists with ad money aren't sell-outs. You're only a sell out if you do what you hate for a living which defines most of us. Artists do what they love for a living.
MOLT LIQUOR!
I would have liked to know more about the advertisers behind these spots at the height of hip-hop's influence rather than just the stars of the commercials.
am still looking for colt 45 blue bull they just don’t sell them anymore so am stuck with 800 or mickey’s cobra st ides
@knuckles_g3531
2 жыл бұрын
Where do you get your st ides bro
@knuckles_g3531
2 жыл бұрын
@Tito 213 what specific store do you get em at cuz i cant find them in certain stores
I actually like malt liquor (specifically steel reserve and hurricane hg).
Olde English 800 is my brand! Same as Eazy E lol. Gonna get a 42 of OE tonight!
Ugh, I remember those days. We would drink any crap we could get our hands on. Lolz.
@evolveelectricvehicles8551
2 жыл бұрын
four lokos
malt liqour's the bomb
@billybandyk0720
4 ай бұрын
Damn fuckin' right; Colt 45 DOUBLE MALT 4 me
what's that wutang song called ?
@nasaman23
3 жыл бұрын
Shaolin brew
Wasn't this posted before?
@imdookie4
6 жыл бұрын
i believe so
I used to sneak in st ives Juice and for in high school for the ladies and I didn't even drink. That was like the original four loko
I remember the st ides commercials
No Mickey's Big Mouth?
I'll never buy malt liquor again after finding out you can get 375 ML of 80 proof liquor for $2 & some change
@goobah1389
2 жыл бұрын
And what kinda shit is that? “Brutal Day-after”?
@Humble-iq5ue
2 жыл бұрын
@@goobah1389 that's when you really start dealing with alcoholism when you switch to liquor
St Ides Crooked I Juice Pina Colada was my favorite I wished they brought it back
"Almost too ridiculous to be real"
I still drink st idles
My first beer was a colt 45.
@andrethomas7096
3 жыл бұрын
Fo sho that's how I used to get down
@ARSZLB
2 жыл бұрын
two Zig-Zags?
@ChicknSandwich
Жыл бұрын
Baby thats all we need
Mickey here. Out of OE. Never cared for HH.
40oz Bounce was a good but short-lived porn series.
Helicopter juice all day
“Undeniably shaolin”
Malt liquor
This whole video makes my stomach hurt
Anaconda malt liquor gives you little Richard
🤔🤔
Heffenreffer private stock was the best no longer brewed from Boston Ma Jamaica plain neighborhood
King cobra and private Stock
Depressing
who narrates this?
Old english came out in 89?Old english came out in the 70s and was really popular in 80s.
My thing is too no alcohol is “healthy” regardless if it’s malt liquor ipa beer or Hennessy alcohol has one objective to get drunk or least tipsy
Colt 45
BANG👮🚫
Not bad, but no reference to Mickey's? Come on.
mickeys is awesome
Macklemore st ides
MALT LIQUOR "ONLY"BITCHES! IM THE UK MALT LIQUOR KING !
Colt 45, fine beer and fine weapon.
HIPHOP has been bewwl shit ever since! MAAALT LIQUOR! ONLY MALT LIQUOR!
Whoknowsthedefinationofmaltliquor
Malt Liqour is the only beer I drink
Am I supposed to drink the whole thing in one sitting?
@christopherwheeler1420
2 жыл бұрын
Nah. You gotta drink two of em
@ARSZLB
2 жыл бұрын
of course you are, dummy
@chriss6136
2 жыл бұрын
lmao bruh
+1
St crooked i.
I get made fun by of everyone cuz I’m white , live in the country , and drink king cobra.
@kylephillip6433
2 жыл бұрын
I use to drink king cobra 40s and they had 24 oz cans of king cobra for a $1 too I live in a rural area too
@Xippone2093
Жыл бұрын
King cobras taste like bud light to me now
malt liquor tastes awful like soap mixed wit whisky
@cheshirecat6970
10 ай бұрын
Depends just like a IPA it's a acquired taste
Hipsters coming for our 40s too??? Christ.
@golden-sun
6 жыл бұрын
everybody drinks em, gatekeeper lol
@MrD3000
3 жыл бұрын
They already ruined beer, so why not.
Just from an uneducated european perspective I'm wondering; are the majority of american muslims not abstinent from alcohol? I know not all black folks are muslim, but things like nation of islam or "slave names" are just nothing too comon in a caucasian demographic. Austria is certainly a beer loving nation, but it's really uncommon to see drunk turks, arabs or persians here- that would be very haram.
Colt45 was absolutely terrible.
Mald Liqa!
time wasted
best promoter?go check cypress hill Latino guys!
“Promoting malt liquor through music bad for black communities..let’s promote codeine cough syrup and addictive prescription meditation through hip hop instead.” -government