The Spectacular History of Malt Liquor || Thrillist Investigates

Ойын-сауық

What does hip-hop have to do with malt liquor? A lot, it turns out. But before we dive into that, what is malt liquor anyways? To put it simply: malt liquor is a beer with more alcohol than the United States' standard lagers. It was created to provide a boost to the industry when beer consumption was falling in the early 50's.
Ultimately, marketers failed to convince the white bourgeois that malt liquor was the new drink of choice, but it was selling extremely well in black neighborhoods. Before they knew it, malt liquor was being sold in 40oz bottles (hello, Edward Fortyhands) and was being promoted by rappers everywhere from Ice Cube and Snoop Dogg to Tupac and the Wu-Tang Clan.
There's so much to the sleazy and spectacular history of malt liquor and we're here to tell you all about it.
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Пікірлер: 142

  • @ARSZLB
    @ARSZLB2 жыл бұрын

    i live in a predominantly hispanic hood and you can pretty much find Olde English ML anywhere…except nowadays it’s in plastic and not glass, but the upside is they made the bottle 42oz instead of 40oz because the neck is wider! it also has a blue temperature-sensitive sticker on the label that turns blue when it’s cold (just like Coors Light, i believe they own OE800 now)

  • @evolveelectricvehicles8551

    @evolveelectricvehicles8551

    2 жыл бұрын

    four locos

  • @wolfgangshmuck8047

    @wolfgangshmuck8047

    Жыл бұрын

    Im drink in it out of a plastic 42 oz bottle right now ! LOL and im white as snow, and black people always protected me against other white bullies for some reason, However as I do appreciate it , I should have been standing up for myself , Im trying to say I genuinely really LOVE black people and hope for forgiveness for past dirty deeds committed by my ancestors < NO BS !

  • @golden-sun
    @golden-sun6 жыл бұрын

    should change the title to hip hops history with malt liquor

  • @Iexecutioner

    @Iexecutioner

    2 жыл бұрын

    Punks have a history with malt liquor too

  • @evolveelectricvehicles8551

    @evolveelectricvehicles8551

    2 жыл бұрын

    four lokos

  • @michaeldaub5367
    @michaeldaub53674 жыл бұрын

    How are we forgetting the Afro man classic!??!

  • @tylerp5093

    @tylerp5093

    3 жыл бұрын

    Right and olde English from the game

  • @yerpster

    @yerpster

    3 жыл бұрын

    colt 45 and 2 zig zags

  • @Xippone2093

    @Xippone2093

    Жыл бұрын

    @@yerpster no the original colt 45 song.

  • @filthydan6159

    @filthydan6159

    11 ай бұрын

    @@Xippone2093shut up

  • @concretebob7680
    @concretebob76808 ай бұрын

    Been drinking Malt Liquor since the Summer of 1981. I've tried all of the products mentioned. I do miss E-40. It was a nearly ten percent concoction with an essence of honey. It was hella tasty and functioned exactly as advertised. After I graduated from college in 1988, I took my first job in Los Angeles. I would literally have thirty dollars in my checking account five days until payday. I had eight dollars in cash in my wallet. It was Saturday, so I bought two forties of OE, a pack of Camel Lights and a copy of the LA Times. At that time vice was cheap, and I had the rest of the day to have a great rest of the day and weekend. I still enjoy an occasional Steel Reserve or Mickey's.

  • @morrison1405

    @morrison1405

    7 ай бұрын

    You are a disgusting human being.

  • @Riz2336
    @Riz23364 жыл бұрын

    It didn't take rappers commercials for me to start drinking malts I discovered it on my own when I cracked that first OE when I was under 21

  • @stonergamerdavis7720

    @stonergamerdavis7720

    3 жыл бұрын

    13 4 me long day on ave at park at night wit da guys gettin fucked up off oe

  • @CannaToker420

    @CannaToker420

    3 жыл бұрын

    Nothing else like it. If you know you know

  • @kevinsteel7875

    @kevinsteel7875

    2 жыл бұрын

    Just finished an OE 42 oz just as I read this

  • @guthax30

    @guthax30

    2 жыл бұрын

    Childhood trauma and mental illness is what makes me drink! yay! commercials indeed had nothing to do with it.

  • @Xippone2093

    @Xippone2093

    Жыл бұрын

    Yup that first hurricane high gravity at 12 years old in a parking lot across the street where we had a homeless guy buy us a beer and we bought him one

  • @shawnyoung5960
    @shawnyoung596011 ай бұрын

    Colt45 and OE still. First drink was some OE & Wild Irish Rose drinking behind the laundry mat. I was like 13 or 14 then. I used to get Coqui 900 mostly in the 80's and early 90's but have not seen it around for awhile now. I don't drink as much now in my 50's as I did in my teens thru 30 but on a hot day I will bring out a boombox with a few tapes, pick a R/C car and enjoy a ice cold 40. Cool thing is I live in the woods so I can crank up the box with no neighbors to disturb close by.

  • @gprince7953
    @gprince79533 жыл бұрын

    R.I.P Moms. 🖤This was her favorite beer, and it was my favorite too at one time. The 90s era was golden👍🏾

  • @Bandyboo322

    @Bandyboo322

    3 жыл бұрын

    Damn that's sad hope life gets better for u

  • @chriss6136

    @chriss6136

    2 жыл бұрын

    godbless bro

  • @kevinsteel7875

    @kevinsteel7875

    2 жыл бұрын

    I'll drink a colt 45 to yo mom's bro. Rest in peace.

  • @johnwasson8205
    @johnwasson82052 жыл бұрын

    I am literally drinking a colt 45. It was literally St. Ides or Colt 45 LMAO I think you did a great retro 90s video 👀💯😎🍻

  • @magneticstorm1
    @magneticstorm14 жыл бұрын

    It's cheap as hell & it gives you a quick buzz, but I'll just drink one can or two that's it.

  • @evolveelectricvehicles8551

    @evolveelectricvehicles8551

    2 жыл бұрын

    four lokos

  • @werdle92
    @werdle923 жыл бұрын

    99cents for 24 ounces of 8% beer. why wouldnt you.

  • @gfmhd1280

    @gfmhd1280

    2 жыл бұрын

    @Sal A. Mander Iowa sells Stealies for $1

  • @evolveelectricvehicles8551

    @evolveelectricvehicles8551

    2 жыл бұрын

    four lokos

  • @bachingo18

    @bachingo18

    2 жыл бұрын

    Because it tastes like dog shit

  • @Xippone2093

    @Xippone2093

    Жыл бұрын

    @Sal A. Mander $1.75 here

  • @haikat4

    @haikat4

    Жыл бұрын

    @Sal A. Mander his head is probably still living in the 90s lol

  • @capricornone2362
    @capricornone23622 жыл бұрын

    I drank an Old English on my High School campus... In plain sight, without the brown paper bag (Bareback)

  • @Dwaynerade
    @Dwaynerade3 жыл бұрын

    Olde English never did me dirty. Just lots of good memories and some blank moments. I can still smell the corn soaked in ethanol.

  • @noahcarver6072

    @noahcarver6072

    2 жыл бұрын

    Nice. Same here. Though I never blacked out on it, specifically. I heard they discontinued it. You know about that?

  • @johnnycoop8694

    @johnnycoop8694

    2 жыл бұрын

    @@noahcarver6072 Nawl, they still sell it where I’m at

  • @noahcarver6072

    @noahcarver6072

    2 жыл бұрын

    @@johnnycoop8694 I remember they got some at this small shop in a remote part of Hawaii. Like $2 a bottle special, get em while they last! I think they were cheap because the sell by date but whatever didn't affect the taste or buzz.

  • @johnnycoop8694

    @johnnycoop8694

    2 жыл бұрын

    @@noahcarver6072 they’re at the corner store by my house for cheap.. I drunk two last night

  • @noahcarver6072

    @noahcarver6072

    2 жыл бұрын

    @@johnnycoop8694 🍻

  • @variatonesoundscape5592
    @variatonesoundscape559210 ай бұрын

    I had a buddy introduce me to 40s. First one was a Magnum and it was disgusting but I couldn't believe how cheap it was and how well it did its job. Only one local gas station sold the real cheap og 40s but a few still carry them, just at like $4 a pop. I've since learned about their history in the hip-hop community and I sort of like being able to experience a taste of it now.

  • @nothingforgrantedPS23
    @nothingforgrantedPS232 жыл бұрын

    Never forgot I had someone buy me my first Olde English "800" 40oz. Was in the fridge til' we got off school than found out some OG drank it on me! I was upset but couldn't say nothin' lol.

  • @Xippone2093

    @Xippone2093

    Жыл бұрын

    One of your uncles drank it or what 😂😂

  • @Xippone2093

    @Xippone2093

    Жыл бұрын

    Or one of the older homies

  • @SteeleWorldWide2
    @SteeleWorldWide25 жыл бұрын

    Drink Only Malt Liquor! Chairman of Malt Liquor

  • @elforeigner3260
    @elforeigner32602 жыл бұрын

    Forty ounces of Steel Reserve 211 When you wanted to get to the point quick

  • @jeremiahhoward3042
    @jeremiahhoward30422 жыл бұрын

    Memories of terrible hangovers 😪

  • @evolveelectricvehicles8551

    @evolveelectricvehicles8551

    2 жыл бұрын

    four lokos

  • @porothashawarma2339

    @porothashawarma2339

    Жыл бұрын

    Good times

  • @GreatMewtwo
    @GreatMewtwo2 жыл бұрын

    I remember seeing the Schlitz Malt Liquor bull here and there growing up, as well as a few commercials, not understanding what was going on. I laugh at it more now, especially with the way "Don't Be A Menace" ripped on St. Ides with St. DIES.

  • @chinquecfro44
    @chinquecfro444 жыл бұрын

    Watching this while drinking a St Ides 40.

  • @SouljaLoc

    @SouljaLoc

    4 жыл бұрын

    chinquecfro44 where do u get them from

  • @ultimatemonk4162

    @ultimatemonk4162

    3 жыл бұрын

    Central South corner store

  • @Xippone2093

    @Xippone2093

    Жыл бұрын

    I can’t find st ides or colt 45 in Northern California

  • @kevinv6061
    @kevinv60614 жыл бұрын

    Watching this while sippin on that good oe

  • @stilcrazychris
    @stilcrazychris6 жыл бұрын

    I really like these investigations videos. Please don't can them like you did the $5 dollar lunch guy. It's good for the younger folks to know some TRUE HISTROY about there culture of the USA. And it's very interesting to us older forks bc we have memory loss... lol... Thanks, Chris from Missouri

  • @vabeachkilla5355
    @vabeachkilla53556 жыл бұрын

    Support Malt Liquor!

  • @billybandyk0720

    @billybandyk0720

    4 ай бұрын

    Salute & announce the 40-oz!!!!!

  • @guthax30
    @guthax30 Жыл бұрын

    Artists with ad money aren't sell-outs. You're only a sell out if you do what you hate for a living which defines most of us. Artists do what they love for a living.

  • @sanderpena
    @sanderpena6 жыл бұрын

    MOLT LIQUOR!

  • @StereoTyp0
    @StereoTyp06 жыл бұрын

    I would have liked to know more about the advertisers behind these spots at the height of hip-hop's influence rather than just the stars of the commercials.

  • @alfredohernandez828
    @alfredohernandez8283 жыл бұрын

    am still looking for colt 45 blue bull they just don’t sell them anymore so am stuck with 800 or mickey’s cobra st ides

  • @knuckles_g3531

    @knuckles_g3531

    2 жыл бұрын

    Where do you get your st ides bro

  • @knuckles_g3531

    @knuckles_g3531

    2 жыл бұрын

    @Tito 213 what specific store do you get em at cuz i cant find them in certain stores

  • @skyblueerik
    @skyblueerik6 ай бұрын

    I actually like malt liquor (specifically steel reserve and hurricane hg).

  • @DanDXMG
    @DanDXMG2 жыл бұрын

    Olde English 800 is my brand! Same as Eazy E lol. Gonna get a 42 of OE tonight!

  • @CyberDocUSA
    @CyberDocUSA6 жыл бұрын

    Ugh, I remember those days. We would drink any crap we could get our hands on. Lolz.

  • @evolveelectricvehicles8551

    @evolveelectricvehicles8551

    2 жыл бұрын

    four lokos

  • @jonsmith9728
    @jonsmith97289 ай бұрын

    malt liqour's the bomb

  • @billybandyk0720

    @billybandyk0720

    4 ай бұрын

    Damn fuckin' right; Colt 45 DOUBLE MALT 4 me

  • @asapsam3403
    @asapsam34036 жыл бұрын

    what's that wutang song called ?

  • @nasaman23

    @nasaman23

    3 жыл бұрын

    Shaolin brew

  • @TheSlowpC
    @TheSlowpC6 жыл бұрын

    Wasn't this posted before?

  • @imdookie4

    @imdookie4

    6 жыл бұрын

    i believe so

  • @Prisoner-jf8vi
    @Prisoner-jf8vi3 жыл бұрын

    I used to sneak in st ives Juice and for in high school for the ladies and I didn't even drink. That was like the original four loko

  • @parimabartender
    @parimabartender3 жыл бұрын

    I remember the st ides commercials

  • @tombonususa4040
    @tombonususa40403 жыл бұрын

    No Mickey's Big Mouth?

  • @brenden6709
    @brenden67092 жыл бұрын

    I'll never buy malt liquor again after finding out you can get 375 ML of 80 proof liquor for $2 & some change

  • @goobah1389

    @goobah1389

    2 жыл бұрын

    And what kinda shit is that? “Brutal Day-after”?

  • @Humble-iq5ue

    @Humble-iq5ue

    2 жыл бұрын

    @@goobah1389 that's when you really start dealing with alcoholism when you switch to liquor

  • @bigsiscandice8818
    @bigsiscandice8818 Жыл бұрын

    St Ides Crooked I Juice Pina Colada was my favorite I wished they brought it back

  • @jmonty1738
    @jmonty17385 жыл бұрын

    "Almost too ridiculous to be real"

  • @devantethedcguyreactstoo252
    @devantethedcguyreactstoo2523 жыл бұрын

    I still drink st idles

  • @poe-
    @poe-3 жыл бұрын

    My first beer was a colt 45.

  • @andrethomas7096

    @andrethomas7096

    3 жыл бұрын

    Fo sho that's how I used to get down

  • @ARSZLB

    @ARSZLB

    2 жыл бұрын

    two Zig-Zags?

  • @ChicknSandwich

    @ChicknSandwich

    Жыл бұрын

    Baby thats all we need

  • @glenkepic3208
    @glenkepic320810 ай бұрын

    Mickey here. Out of OE. Never cared for HH.

  • @werdle92
    @werdle923 жыл бұрын

    40oz Bounce was a good but short-lived porn series.

  • @tysonjean2503
    @tysonjean25033 ай бұрын

    Helicopter juice all day

  • @Xippone2093
    @Xippone2093 Жыл бұрын

    “Undeniably shaolin”

  • @anthenriqe909
    @anthenriqe9092 жыл бұрын

    Malt liquor

  • @mazokuwarrior
    @mazokuwarrior Жыл бұрын

    This whole video makes my stomach hurt

  • @nope1083
    @nope10833 жыл бұрын

    Anaconda malt liquor gives you little Richard

  • @tosht2515
    @tosht25156 жыл бұрын

    🤔🤔

  • @georgesmart413
    @georgesmart413 Жыл бұрын

    Heffenreffer private stock was the best no longer brewed from Boston Ma Jamaica plain neighborhood

  • @horacepitts1459
    @horacepitts14593 ай бұрын

    King cobra and private Stock

  • @eddycarpenter8989
    @eddycarpenter89893 ай бұрын

    Depressing

  • @marshatalks5993
    @marshatalks59933 жыл бұрын

    who narrates this?

  • @REDD_Dragon_2024
    @REDD_Dragon_20246 жыл бұрын

    Old english came out in 89?Old english came out in the 70s and was really popular in 80s.

  • @devantethedcguyreactstoo252
    @devantethedcguyreactstoo2523 жыл бұрын

    My thing is too no alcohol is “healthy” regardless if it’s malt liquor ipa beer or Hennessy alcohol has one objective to get drunk or least tipsy

  • @internetjunkie5241
    @internetjunkie52413 жыл бұрын

    Colt 45

  • @trplblkboo
    @trplblkboo Жыл бұрын

    BANG👮🚫

  • @BenG123
    @BenG123 Жыл бұрын

    Not bad, but no reference to Mickey's? Come on.

  • @briank8697
    @briank86972 жыл бұрын

    mickeys is awesome

  • @JohnJohn-iu4cj
    @JohnJohn-iu4cj Жыл бұрын

    Macklemore st ides

  • @Huffy72
    @Huffy724 жыл бұрын

    MALT LIQUOR "ONLY"BITCHES! IM THE UK MALT LIQUOR KING !

  • @HighSpeedNoDrag
    @HighSpeedNoDrag6 жыл бұрын

    Colt 45, fine beer and fine weapon.

  • @moltdisciple4484
    @moltdisciple44843 жыл бұрын

    HIPHOP has been bewwl shit ever since! MAAALT LIQUOR! ONLY MALT LIQUOR!

  • @thepglenn
    @thepglenn10 ай бұрын

    Whoknowsthedefinationofmaltliquor

  • @chopboxing6197
    @chopboxing61973 жыл бұрын

    Malt Liqour is the only beer I drink

  • @jonabologna6401
    @jonabologna64012 жыл бұрын

    Am I supposed to drink the whole thing in one sitting?

  • @christopherwheeler1420

    @christopherwheeler1420

    2 жыл бұрын

    Nah. You gotta drink two of em

  • @ARSZLB

    @ARSZLB

    2 жыл бұрын

    of course you are, dummy

  • @chriss6136

    @chriss6136

    2 жыл бұрын

    lmao bruh

  • @M_Bramo
    @M_Bramo6 жыл бұрын

    +1

  • @viktormichael821
    @viktormichael8212 жыл бұрын

    St crooked i.

  • @corygross8164
    @corygross81642 жыл бұрын

    I get made fun by of everyone cuz I’m white , live in the country , and drink king cobra.

  • @kylephillip6433

    @kylephillip6433

    2 жыл бұрын

    I use to drink king cobra 40s and they had 24 oz cans of king cobra for a $1 too I live in a rural area too

  • @Xippone2093

    @Xippone2093

    Жыл бұрын

    King cobras taste like bud light to me now

  • @knoxvillehermitfreemoviesm3625
    @knoxvillehermitfreemoviesm3625 Жыл бұрын

    malt liquor tastes awful like soap mixed wit whisky

  • @cheshirecat6970

    @cheshirecat6970

    10 ай бұрын

    Depends just like a IPA it's a acquired taste

  • @DedHedZed
    @DedHedZed6 жыл бұрын

    Hipsters coming for our 40s too??? Christ.

  • @golden-sun

    @golden-sun

    6 жыл бұрын

    everybody drinks em, gatekeeper lol

  • @MrD3000

    @MrD3000

    3 жыл бұрын

    They already ruined beer, so why not.

  • @Bizarrnonsense
    @Bizarrnonsense2 жыл бұрын

    Just from an uneducated european perspective I'm wondering; are the majority of american muslims not abstinent from alcohol? I know not all black folks are muslim, but things like nation of islam or "slave names" are just nothing too comon in a caucasian demographic. Austria is certainly a beer loving nation, but it's really uncommon to see drunk turks, arabs or persians here- that would be very haram.

  • @billkussmaul2940
    @billkussmaul294010 ай бұрын

    Colt45 was absolutely terrible.

  • @19tezlo
    @19tezlo3 жыл бұрын

    Mald Liqa!

  • @brandonfeliberti2594
    @brandonfeliberti25943 жыл бұрын

    time wasted

  • @nahname3961
    @nahname39613 жыл бұрын

    best promoter?go check cypress hill Latino guys!

  • @Kobee9
    @Kobee9 Жыл бұрын

    “Promoting malt liquor through music bad for black communities..let’s promote codeine cough syrup and addictive prescription meditation through hip hop instead.” -government

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