Black Folks and Malt Liquor: 1972 -1982 | Classic Schlitz Ads

Фильм және анимация

A compilation of National TV ads for Schlitz Malt Liquor originaly broadcast between 1972 and 1983 featuring motion picture stars and recording artists. Shared for historical purposes. Special thanks: Duke University Libraries and the original KZread posters
####
From Malt Liquor: A History
'"For 20 years, brewers directed malt liquor advertising to white, middle class consumers. But the Civil Rights movement of the 1960s alerted many American businesses to the existence of a group that had been largely invisible to them: Black Americans. Prompted partly by social conscience and partly by threatened boycotts, marketers awoke to the wisdom of appealing to this audience - hiring black-owned advertising agencies, running ads in media that black people read, watched and heard, and featuring black people in the ads. It was the right thing to do and it was the smart thing to do.
Among the businessmen given a nudge were brewers. And smarter brewers asked themselves, “Which of our products are black people buying already?” Brewery presidents asked the V.P. Sales, who asked his sales force, who asked distributors, who asked the retailers who spoke with consumers every day. The word came back up the chain that people of color drank proportionally more malt liquor than their white counterparts. Nobody knew why; they just did.
(To be precise, and move forward in time for a moment, while black Americans comprise 12-14% of the population, they consume 30-33% of the malt liquor brewed in the U.S. The statistic is important for two reasons. First, it shows why brewers of malt liquor advertise more heavily to black people: As a group, they buy more malt liquor. The second important fact is that if a third of all malt liquor is consumed by black Americans, two thirds are consumed by people who are not black. Hold on to that thought.)
Tobacco companies manufacturing menthol cigarettes made the same discovery: A larger share of their customers were black. They responded by directing more of their advertising to a black audience. A Praxis Project (Washington, D.C.) survey of Jet and Ebony magazines - black-owned publications targeted to black people - shows that from 1965 to 1975, print ads for menthol cigarettes and malt liquor appeared in these publications and increasingly featured people of color. Advertising on black radio paralleled this trend." -
Read the full article at faithfulreaders.com/2012/04/2...
#####
Reelblack's mission is to educate, elevate, entertain, enlighten, and empower through Black film. If there is content shared on this platform that you feel infringes on your intellectual property, please email me at Reelblack@mail.com and info@reelblack.com with details and it will be promptly removed.

Пікірлер: 694

  • @busterhikney6936
    @busterhikney69362 жыл бұрын

    Three things learned here: 1. Schlitz was the original St. Ides 2. They admit that their product isn't beer 3. Rufus Thomas was to be kept miles away from alcohol at all times

  • @AnEclecticMan

    @AnEclecticMan

    9 ай бұрын

    😂😂😂😂😂😂😂😂😂

  • @RockandrollNegro

    @RockandrollNegro

    7 ай бұрын

    "Malt liquor" is more a marketing term than anything. Many areas in the US had ABV limits on beer of around 3.5 - 5% alcohol by volume, so to get around that, brewers created a new segment called "malt beer," which fell into the ATF classification of stouts, porters, and mead and was capped at 6% ABV. After malt beer started getting popular, the ATF created a new classification of "malt beverage." Malt beverages had at least 6% ABV or more, but it couldn't be called "beer" any longer, so the brewers began calling it malt liquor.

  • @MissFunnyBunnyKC
    @MissFunnyBunnyKC5 жыл бұрын

    If I was grown back then, I'd be too afraid to drink it bc a bull might bust up in my house like the Kool Aid man.😂

  • @ladyof5304
    @ladyof53045 жыл бұрын

    Was kinda good to see ol Teddy P. Walking before his accident left him in a wheel chair. R.i.p.

  • @MrFrozengod

    @MrFrozengod

    2 жыл бұрын

    His car was fucked with 💔 Jealousy is a true bitch trait 💔 RIP Teddy ✊🏿❤️

  • @typeonegative24314
    @typeonegative243143 жыл бұрын

    Back in the mid 80's as a young teen me and my friends would get this beer. It would tear your ass UP! Still have scars on my body from the days lol. As I grew up I preferred this over any other brews for the potency and stout taste. But no matter what if you drank to many you would wake up literally feeling like a bull stomped your ass in the ground.

  • @southsidesaiyan8641

    @southsidesaiyan8641

    Жыл бұрын

    Do they even sell these anymore?

  • @deandraipervis6471

    @deandraipervis6471

    Жыл бұрын

    @@southsidesaiyan8641 hell yea but that black and gold can will fuck you up

  • @dunkmajor

    @dunkmajor

    Жыл бұрын

    Lmao

  • @nomo9344

    @nomo9344

    Жыл бұрын

    I thought you were gonna say that as you grew up, you quit drinking this shite and spent a bit more money on craft beer.

  • @bwalls696
    @bwalls6965 жыл бұрын

    The Four Tops vs Kool and the Gang is CLASSIC!!!!!!!

  • @kayandaeddings4803

    @kayandaeddings4803

    5 жыл бұрын

    B Walls except they’re missing one with kool and the gang. They also did a commercial with the spinners back in 1984. It is on KZread believe it or not. I also remember them doing several radio commercial spots for Schlitz malt liquor bull. The same with the gap band, The SOS band, also my Bay Area group from California con funk shun.

  • @bwalls696

    @bwalls696

    5 жыл бұрын

    @@kayandaeddings4803 Oh WoW thanks. So the S.O.S Band had a Schlitz ad also?

  • @kayandaeddings4803

    @kayandaeddings4803

    5 жыл бұрын

    B Walls they only did it for the radio ads. Unfortunately not for the television. Also, Lakeside went the other direction by doing a radio ad for Michelob. They was not the only ones. Chilights did a radio ad for Michelob in the 80s as well. Howard Hewitt and Denise Williams did the Miller ads for the radio for welcome to Miller time as a duet. Rick James did a commercial ad for Budweiser and so did the Dazz Band. How do I know you ask? I grew up listening to half of those commercial ads growing up in the 1980s being born in 78.

  • @bwalls696

    @bwalls696

    5 жыл бұрын

    @@kayandaeddings4803 Thanks for the infomation!!!

  • @kayandaeddings4803

    @kayandaeddings4803

    5 жыл бұрын

    B Walls no problem. Just telling you what I remember as a very young kid.

  • @reptroiskingofthecity403
    @reptroiskingofthecity4035 жыл бұрын

    These nickas sanging, dancing, and jiving in every damn commercial but one!!! Damn that civil rights generation

  • @henrymartin4083
    @henrymartin40835 жыл бұрын

    Wow! Those commercials take me back to my childhood tv viewing days with a big smile.😊 I didn't or ever want to drink a malt liquor but those spots were still fun to watch. Thanks for posting.

  • @nomo9344

    @nomo9344

    Жыл бұрын

    King Cobra and Magnum were a go-to when all you had was pocket change.

  • @tiger1044

    @tiger1044

    10 ай бұрын

    ​@nomo9344 Ugh....Magnum.....But yeah- you're 100% right!

  • @kimmy1984
    @kimmy19845 жыл бұрын

    I definitely remember the one with Richard Roundtree and both of the ones with Kool and The Gang. However the one with Teddy has been stuck in my head all of these years. For some strange reason I always say “SAVE TEDDY” every time I hear one of his songs 🤣.

  • @AgeofReason

    @AgeofReason

    5 жыл бұрын

    for me, I'll never forget Colt 45.... "the power is unreal, whoa-oh oh oh oh oh;. it's 45, Colt 45".

  • @AgeofReason

    @AgeofReason

    5 жыл бұрын

    oh man, here it is, get ready to be like WTH, lol Complete with pyramids and mummies ahhhahahahaha. Egypt/Africa/Black guys, oh man the marketing is hilarious when you're grown and woke kzread.info/dash/bejne/hmGdsrFxY9G_dtI.html

  • @reignmorton9422
    @reignmorton94225 жыл бұрын

    This is how they saw us. No matter if a bull is bursting through the walls just keep on singing and dancin

  • @bonitahobbs2097

    @bonitahobbs2097

    5 жыл бұрын

    WE WERE "BADDER" THAN THE BULL.

  • @junkboxxxxxx

    @junkboxxxxxx

    5 жыл бұрын

    This is how I live my life today bro

  • @vh7637

    @vh7637

    5 жыл бұрын

    Exactly brother

  • @cloads4698

    @cloads4698

    5 жыл бұрын

    you are right brother

  • @carboncrowns32

    @carboncrowns32

    5 жыл бұрын

    Realizing why they did it makes me feel better. Its almost like they can't fight head up, so they find subtle ways to do it...via the air, the food or media. Its good to see how hard the US Corporation has tried to eliminate a people and they just won't go away lol. They even renamed them at took away their nationality and their still the most imitated and copied in the World. Go figure. Being preyed upon and terrorized constantly since 1492. Not one moment since the European settler occupied the lands, have moorish amercians been able to relax and jus breath.

  • @dimviesel
    @dimviesel5 жыл бұрын

    Historically offensive, I love it! So many famous artists

  • @_Dennis2Society215
    @_Dennis2Society2155 жыл бұрын

    Same marketing they’re using with this rap industry 🤦🏽‍♂️

  • @cm725

    @cm725

    5 жыл бұрын

    _Dennis2Society yup same shit smh

  • @rhuttrho88

    @rhuttrho88

    5 жыл бұрын

    These new guys aren't even rappers. The most popular nowadays is a stripper. Smh

  • @yarahadayar926

    @yarahadayar926

    5 жыл бұрын

    I was thinking the same thing, they have us singing and rapping about being criminals now all of are seen as thugs no matter what status we have.

  • @_Dennis2Society215

    @_Dennis2Society215

    5 жыл бұрын

    Yarah Ban Yasharahla 🎯🎯🎯

  • @growngrownman5950

    @growngrownman5950

    5 жыл бұрын

    True, I remember when the St. Ides commercials were like watching a rap video.

  • @sunflowerpwr.8821
    @sunflowerpwr.88215 жыл бұрын

    Thanks for the memories.👍🏽

  • @edwardlucas6512

    @edwardlucas6512

    5 жыл бұрын

    Remember jj 8o'clock! 😆

  • @anythinggoesvideospart-2242
    @anythinggoesvideospart-22425 жыл бұрын

    Love these commercials, and im black. My black people are overly sensitive, lmao., because there's nothing wrong with these commercials at all

  • @11secghia

    @11secghia

    9 ай бұрын

    Funny is funny everyone has something to be made fun of I get bagged on for being Irish and native American "every hour is happy hour!" And I rarely drink! BUT IT IS FUNNY!

  • @secretuniverseintuitivevis8206
    @secretuniverseintuitivevis82065 жыл бұрын

    Use to hate when my mom got drunk Schlitz Malt Liquor bull she used to always want to fight and talk loud

  • @pauljames7438

    @pauljames7438

    5 жыл бұрын

    deletrica Johnson unfortunately it had the same affect on a lot of people. 🤷🏽‍♂️

  • @d.i.g.i.t.a.l.9268

    @d.i.g.i.t.a.l.9268

    5 жыл бұрын

    Brought out her true nature

  • @barronangela75

    @barronangela75

    5 жыл бұрын

    Yes ma'am, my mother drank this before draggin several heifers too!

  • @amenentuet

    @amenentuet

    5 жыл бұрын

    Reminds Me of My Late Common law Wife , We Had a Ball !!!

  • @oRuTRa45

    @oRuTRa45

    5 жыл бұрын

    @amentenuet See? Wasn't even no common law wives in the Black community before niggas started drinking that Schlitz Malt Liquor. #conspiracy

  • @anizathomas6438
    @anizathomas6438 Жыл бұрын

    I remember all of these commercials and being excited as a child to see the celebrities. I was too young to realize that the advertisements were actually poisonous to our communities. Just like today with the rap artists’ influence on today’s youth and urban neighborhoods.

  • @anythinggoesvideospart-2242

    @anythinggoesvideospart-2242

    9 ай бұрын

    I think it was the "URBAN NEIGHBORHOODS" that influenced RAPPERS to be GANGSTER, being that Gangster Rap started in 1988 with NWA, & CRIME, MURDER, GUN VIOLENCE, DRUG DEALING, PIMPS , HOES, GANG VIOLENCE, BLACK ON BLACK CRIME & DISRESPECTING WOMEN has all been going on literally in the BLACK URBAN NEIGHBORHOODS since the 1950's, 60's, 70's & early 80's before GANGSTER RAP even existed .

  • @troyevitt2437

    @troyevitt2437

    8 ай бұрын

    I'll say the same thing as I said about Heavy Metal....if a recording artist is a bigger influence on a yoot than the parents, school personnel, church and other community leaders, don't hate the player, hate the game. In every generation, among every race, contemporary recording artists have ALWAYS had the youth's ear. Both Metal and Hip Hop artists told the P.M.R.C. where to stick their censorship agenda. Look at Snoop-he coaches Pop Warner Youth Football and he smoke so much herb, the ZigZag Man has a tattoo of HIM.

  • @hornetbrown
    @hornetbrown5 жыл бұрын

    Teddy Pendergrass was the man!!

  • @ceasarandrepont5331
    @ceasarandrepont53315 жыл бұрын

    My uncle used to drink that stuff, boy do I remember the smell!🤒

  • @rogerblewett5595

    @rogerblewett5595

    5 жыл бұрын

    Mine did too

  • @ceasarandrepont5331

    @ceasarandrepont5331

    5 жыл бұрын

    , It's funny how one old commercial can bring back so many memories and smells!

  • @DarkAries76

    @DarkAries76

    5 жыл бұрын

    I think we all had uncles that drank that shit.

  • @kayandaeddings4803

    @kayandaeddings4803

    3 жыл бұрын

    J.A. 263737668 my grandmother, and my mother used to drink that crap. It would knock my grandma out. It would make my mother act a fool. May the both of them rest in peace. My uncles choice was Mickey’s. Or old English 800 as rappers like ice cube call at eight ball.

  • @LogoMan7777

    @LogoMan7777

    2 жыл бұрын

    Did it smell like bull piss?

  • @johnharvey5381
    @johnharvey5381 Жыл бұрын

    Right on! I've never heard of Rufus Thomas, but I'm gonna be checking out his whole catalog!

  • @agentsmithofthematrix5111
    @agentsmithofthematrix51115 жыл бұрын

    I'm 38yrs old I was scared to Death of that Can when I was little 😂

  • @onlyplayaseattacoswiththei9433

    @onlyplayaseattacoswiththei9433

    5 жыл бұрын

    😂 why? Did somebody beat you with 1? Lol. I would've kicked a can right over to you & freaked you out 😂

  • @CBF5star

    @CBF5star

    5 жыл бұрын

    I was afraid of what was in the can.

  • @victorthomas4477

    @victorthomas4477

    5 жыл бұрын

    @@onlyplayaseattacoswiththei9433 Spirit in a Can ...or Bottle liquor is not our friend ..

  • @TheLadyofEL

    @TheLadyofEL

    5 жыл бұрын

    🤣🤣🤣🤣

  • @coreyjenkins3056

    @coreyjenkins3056

    5 жыл бұрын

    True!👊🏾✊🏾🏹🥁

  • @junebuffaloismycity5692
    @junebuffaloismycity56925 жыл бұрын

    Best believe it wasn't sold in the suburbs

  • @etmeyutub

    @etmeyutub

    4 жыл бұрын

    Because no one in the suburbs wanted it. Not a conspiracy.

  • @5x7m

    @5x7m

    3 жыл бұрын

    @@etmeyutub June Buffalo is my city didn't say it was a conspiracy. Fact is malt liquor beer and other cheap bottom shelf liquor is specifically marketed to a primary demographic.

  • @stacyadams8095

    @stacyadams8095

    2 жыл бұрын

    Exactly, it’s marketed to poor muthafuckas trying to get fucked up fast and cheap.

  • @tiger1044

    @tiger1044

    10 ай бұрын

    As an urban living Punk Rocker, I knew I was out of my element if a liquor store didn't sell malt liquor!

  • @RondelayAOK

    @RondelayAOK

    Ай бұрын

    It was

  • @DavidRichardson95
    @DavidRichardson955 жыл бұрын

    Over a month ago I watched almost of the ads on here, now y'all compiled them into one setting.

  • @yeahisaidit5633
    @yeahisaidit56335 жыл бұрын

    The last commercial features the dude who ran with the guy mad dog who shot jj on good times!😂

  • @ellisonbenson9882
    @ellisonbenson98825 жыл бұрын

    I don’t see anything funny about these commercials. Looks like a minstrel show to me and then the black bull used to symbolize the wild black man. That’s how they saw us back then and still see us today. Smh

  • @alphonsojefferson8740

    @alphonsojefferson8740

    5 жыл бұрын

    Ellison Benson. Tgat is what I got from this also.

  • @ladyof5304

    @ladyof5304

    5 жыл бұрын

    Right on pure mockery and fuckery of my people. Smh

  • @andresmith6591

    @andresmith6591

    5 жыл бұрын

    Look and learn who and how these Oppressive businesses targeted for this liquid poison. Black Entertainers in a party atmosphere to go along with weed and Women. Demonic coherts masquerading as psychological social misfits by contributing to the destruction of black culture. Confusion and Choices by plantation SLAVES in AMERIKKKA seeking glamour and Devalued Dead Presidents. Look at the harm today still in our respective communities. Sporting events, family reunions, backyard barbecues, and weekend parties.

  • @robertcolson2233

    @robertcolson2233

    5 жыл бұрын

    I'm 42 and I remember the bull crashing through shit commercials. Didn't remember so many so called "Black celebrities?"

  • @caseyclemons8368

    @caseyclemons8368

    5 жыл бұрын

    I'm sorry but that Rufus Thomas one was a lil funny

  • @quintonalford2256
    @quintonalford22565 жыл бұрын

    This is no different than today's rappers talking about sippin lean and pill popping

  • @jessicaelliott4328

    @jessicaelliott4328

    2 жыл бұрын

    Exactly. But they constantly blame the white man. We can't expect others to respect us when we don't respect ourselves.

  • @JackPorter

    @JackPorter

    2 жыл бұрын

    y'all bugging something fierce

  • @fliprodriguez5250

    @fliprodriguez5250

    2 жыл бұрын

    Except this beer is legal

  • @carlbowles1808

    @carlbowles1808

    2 жыл бұрын

    Ice cube promoted St Ives malt liquor as a Jimmy thickener in 1991. Today they use race car ads to inflate thier profits while deflating your wallet. That Jimmy is still the same size at least St Ives got you high. Same shit different day some things never change.

  • @tiger1044

    @tiger1044

    10 ай бұрын

    Except it was legal. I had a big problem with it in the 90s.

  • @f.hakeem4423
    @f.hakeem44235 жыл бұрын

    A historical poison and detriment to the black man and woman of America, and hopefully stays as a distant memory. We now pray for a healthy and conscious new generation of commercials.

  • @ponderoustomes9005

    @ponderoustomes9005

    5 жыл бұрын

    F. Hasan The alcohol is still there killing people. Ads ain't the problem chief

  • @f.hakeem4423

    @f.hakeem4423

    5 жыл бұрын

    ponderous tomes Your right still there killing everyone else, but malicious target advertising still played a role, never seen an ad for Newport’s the worst of worst cigarettes, malt liquor with several extra poisons in it on every building in white neighborhoods. Black babies on their way to school would see nothing but those ads plastered everywhere.

  • @bluu_ice6554

    @bluu_ice6554

    5 жыл бұрын

    @Dr J bible fulla lies dingus

  • @SlaytonRider

    @SlaytonRider

    5 жыл бұрын

    F. Hasan dude learn what you’re talking about malt liquor has more poisons malt liquor is no different from any other basic American adjunct lager it just tends to have a little more adjunct

  • @f.hakeem4423

    @f.hakeem4423

    5 жыл бұрын

    Slayton Rider High alcohol content and the cost of a bottle being under two bucks was a deadly combination. Plus it had a much higher content of manganese than any other drink. And the lovely lagers they sell at your privileged neighborhood they did not sell at black ones for a reason!

  • @trainyourdog7351
    @trainyourdog73515 жыл бұрын

    Kool aide man n that damn bull owe alot of mfs some dry wall work!

  • @thepromiseman7745

    @thepromiseman7745

    5 жыл бұрын

    😁 that bull probably had plenty of headaches I meant horn aches ramming those walls

  • @geminishavemorefunyes913

    @geminishavemorefunyes913

    5 жыл бұрын

    😂😂😂

  • @nolasoul71

    @nolasoul71

    5 жыл бұрын

    Hilarious

  • @growngrownman5950

    @growngrownman5950

    5 жыл бұрын

    HAHAHAHA, true!

  • @puncho33

    @puncho33

    5 жыл бұрын

    Ducatidaddy 1098 🤣😂🤣

  • @john_carter8243
    @john_carter82435 жыл бұрын

    I LOVE THE ARCHIVE MAN!

  • @MrSimba27
    @MrSimba275 жыл бұрын

    I remember watching these commercials during Soul Train. Where's the one with ReRun pop locking?

  • @reelblack

    @reelblack

    5 жыл бұрын

    I couldn’t find good quality. But that’s a great ad

  • @tyrranicalt-rad6164
    @tyrranicalt-rad61644 жыл бұрын

    From now on everytime I walk into a bar I'm gonna say " WHATS GOING DOWN BESIDES BEER ?! " 🤣

  • @CHICAGOWIND1981

    @CHICAGOWIND1981

    3 жыл бұрын

    BULL!!!!

  • @typeonegative24314

    @typeonegative24314

    3 жыл бұрын

    Hahaha nice

  • @busterhikney6936

    @busterhikney6936

    2 жыл бұрын

    YOUR MAMA!

  • @David20092203
    @David200922035 жыл бұрын

    Your place is going to look like a bull ran through it after you had too many of these. 🤣

  • @carboncrowns32

    @carboncrowns32

    5 жыл бұрын

    Your entire body is gonna feel like a bull ran through it messing with this stuff. After the body spends all of that energy fighting the paracites and effects of the chemicals, you gotta feel like crap.

  • @geechi71

    @geechi71

    4 жыл бұрын

    You ain't never lied! 🤣🤣🤣

  • @JennieBonbons

    @JennieBonbons

    3 жыл бұрын

    😱Aaaaaahhhhh!!😱

  • @10Vernonplace
    @10Vernonplace4 жыл бұрын

    These are better than today's commercials. I like seeing the singing stars.

  • @D33Lux

    @D33Lux

    Жыл бұрын

    If its good enough for Kool & the gang, its good enough to pollute my liver.

  • @robinsl27
    @robinsl272 жыл бұрын

    Anybody who has seen the Tommy Davidson Philadelphia special will laugh out loud with these commercials “ we got to have a bull chasing us in our beer commercials.”

  • @cebrum1

    @cebrum1

    Жыл бұрын

    "We also had Colt 45-which is a gun. And then we had Magnum...which is a BIG A** gun!" Classic!

  • @robinsl27

    @robinsl27

    Жыл бұрын

    @@cebrum1 😆 😂 😆 😝, when I actually saw these commercials I laughed out loud because I didn’t believe this was really how these commercials looked back in the day.

  • @cebrum1

    @cebrum1

    Жыл бұрын

    @@robinsl27 😂 These were EXACTLY as how I remembered them! 🤣🤣

  • @youngw1ze

    @youngw1ze

    7 ай бұрын

    Illin' in Philly...

  • @souljazzrb
    @souljazzrb5 жыл бұрын

    0:09 Man I'll turn this place into a car wash! My brother and I used to go around saying that all the time! 😂. That Bull was some nasty tasting stuff!

  • @kingalpha8389

    @kingalpha8389

    5 жыл бұрын

    Hell yeah!!!🤣🤣🤣

  • @troothserum585
    @troothserum5855 жыл бұрын

    Through all the traps set over the decade's, we still here stay strong..Ase' & Shalom👊

  • @janderson1008
    @janderson10085 жыл бұрын

    Some say it removes kidney stones, and all the internal organs too.

  • @JennieBonbons

    @JennieBonbons

    3 жыл бұрын

    Surgery in a can or bottle? OMG!!

  • @typeonegative24314

    @typeonegative24314

    3 жыл бұрын

    Hmmm well I guess that's why it had the nickname Schitz. I loved it but some friends wouldn't drink it saying it gave them the Schitz lol

  • @bobwalsh3751
    @bobwalsh37514 ай бұрын

    4:58 I love how George, the robot, is like "Ayo wait for me muhfuckuh!"

  • @bobbymoore8883
    @bobbymoore88832 жыл бұрын

    rufus had me in tears lol

  • @rosalindhampton24
    @rosalindhampton245 жыл бұрын

    Great Upload! 👍

  • @eddie486us
    @eddie486us5 жыл бұрын

    I Never realized til I was almost in my 30's that they only sold Malt Liquor in black neighborhoods.

  • @purdboy

    @purdboy

    5 жыл бұрын

    I drink malt liquor and i can buy that shit anywhere.

  • @johnplayer1718

    @johnplayer1718

    5 жыл бұрын

    @@purdboy You a peckerwood?

  • @yell0wberry

    @yell0wberry

    5 жыл бұрын

    Malt liquor was sold anywhere people would buy it, White folks wouldn't go near it with a 10 foot pole because they wanted something with much less filling

  • @oRuTRa45

    @oRuTRa45

    5 жыл бұрын

    @john jones That sounds plausible to me.

  • @gwise8095

    @gwise8095

    5 жыл бұрын

    And still do..

  • @greenbyrd3665
    @greenbyrd36655 жыл бұрын

    Rufus Thomas with the pink shorts, boots, cape, entire outfit. I just cannot!!

  • @travistucker4067

    @travistucker4067

    5 жыл бұрын

    Drank one and you will turn into him!😂

  • @greenbyrd3665

    @greenbyrd3665

    5 жыл бұрын

    @@travistucker4067, Never tried the stuff, but you're probably right. lol

  • @travistucker4067

    @travistucker4067

    5 жыл бұрын

    @@greenbyrd3665 I ain't lying!

  • @MD-DLive

    @MD-DLive

    5 жыл бұрын

    That was his outfit on WattsStax!!!!, lol

  • @greenbyrd3665

    @greenbyrd3665

    5 жыл бұрын

    @@MD-DLive, You know, you're right! Epic event and a wonderful part of our musical/cultural heritage.

  • @Talkthattawk
    @Talkthattawk5 жыл бұрын

    Used our own people 🤦🏾‍♀️

  • @_Dennis2Society215

    @_Dennis2Society215

    5 жыл бұрын

    letsshoottheshit same shit they’re doin with this Rap industry

  • @midnightrunner684

    @midnightrunner684

    5 жыл бұрын

    They were weak people son

  • @kensmechanicalaffair

    @kensmechanicalaffair

    3 жыл бұрын

    @@midnightrunner684 1million in todays money is a lot for a lil dance and song..

  • @richardwere4487
    @richardwere44875 жыл бұрын

    From what I understand from reading the comments, this liquor had more destruction to communities that portrayed in the dancing and singing in 😆😆

  • @yell0wberry

    @yell0wberry

    5 жыл бұрын

    Richard Were A perfect example of damage to the body from this stuff was Daryl McDaniels otherwise known as DMC. He sustained liver damage from drinking old English every day

  • @midnightrunner684

    @midnightrunner684

    2 жыл бұрын

    Richard. That's what made it fun

  • @mattdee8488

    @mattdee8488

    2 жыл бұрын

    Man malt liquor got me 3 assault charges in the last year and a half 😂

  • @mesube22
    @mesube225 жыл бұрын

    So many legends in 5:06. These are all the Aunts and Uncles I grew up with in the West Dallas Projects. Oak Cliff stand up. ☺

  • @notalk90thst79
    @notalk90thst795 жыл бұрын

    They should get Clifton Powell to portray Wilson Pickett in a movie

  • @bobwalsh3751

    @bobwalsh3751

    Жыл бұрын

    Who?

  • @lscarver5
    @lscarver55 жыл бұрын

    I honestly don't remember seeing ANY of these commercials back then. But I do remember the O'Jays having a commercial about Night Train wine. " So nice on ice".

  • @user-gk6ev5ll7t
    @user-gk6ev5ll7t22 күн бұрын

    The Bullside😂😂😂😅was the best one

  • @usernolongervisible9334
    @usernolongervisible93345 жыл бұрын

    thanks for posting this! let's not forget the many ways we've been degraded and poisoned over the years :(

  • @nashboro1847
    @nashboro18475 жыл бұрын

    That Bull would have your eyes rollin' in your head and you'd be in jail before 9pm on the weekend.😵 Toe down...bullet!

  • @lifeworksndhenterprisesllc6597

    @lifeworksndhenterprisesllc6597

    5 жыл бұрын

    nashboro 😁😂😂😂😂😊😄😅they don't do this no mo'.

  • @midnightrunner684

    @midnightrunner684

    5 жыл бұрын

    That Bull was Mean

  • @yirmeyahuyisrael2155

    @yirmeyahuyisrael2155

    4 жыл бұрын

    That's what they were counting on.

  • @midnightrunner684

    @midnightrunner684

    3 жыл бұрын

    Sounded fun

  • @diegodonjuan
    @diegodonjuan2 жыл бұрын

    Talk about mixed feelings! Nostalgia, embarrassed, proud, love, joy and rage. IIWIS

  • @jh76103
    @jh76103 Жыл бұрын

    These commercials don't make me want malt liquor, they make me want a steak, and Rufus Thomas' outfit makes me think of Pepto Bismol!

  • @minorsnow5306
    @minorsnow53065 жыл бұрын

    Hollywood still uses the same ole' "eye bulging n' running" tactics for brothers.Sad.

  • @DeeNice681
    @DeeNice6815 жыл бұрын

    Kool and The Gang kept on stealing the show in their commercials. JT didn't have that haircut long at 3:10.

  • @TheAllianceEnt
    @TheAllianceEnt5 жыл бұрын

    This hurts my heart.

  • @midnightrunner684

    @midnightrunner684

    5 жыл бұрын

    You may be having a heart attack. .Hurry drink a shlitz malt liqueur and call an ambulance

  • @carboncrowns32
    @carboncrowns325 жыл бұрын

    Family.....No matter what video they choose to upload and pop up in your feed, Protect your energy and aura and don't take it so personal even tho its the hardest thing to do. Our Emotions are under attack and i feel like certain videos are shown to cause specific reactions at specific times in a Day or Year. If you can control a persons emotions, you control them. We need to observe and take notes. We can't attach a feeling to the experiences because then we'll judge the moment and then have an emotion whenever that moment is re observed.

  • @reelblack

    @reelblack

    5 жыл бұрын

    The intention is to share information build discussion. If you know better, you do better.

  • @courtneymurphy3916

    @courtneymurphy3916

    3 жыл бұрын

    Well if thats the case we have just as many so called positive experiences to look to. Do your research its 2021 no one has an excuse. Those people did what they had to do with what was given, we have so much more so the excuses are null and void...

  • @xclny
    @xclny2 жыл бұрын

    This is so awesome lol

  • @bobwalsh3751
    @bobwalsh37513 жыл бұрын

    2:10 GAWD DAYUM Teddy Pendergrass is SMOOTH!

  • @bretterry1347
    @bretterry13472 жыл бұрын

    Tom Wright! LOL! from Englewood, NJ with "The Four Tops" and "Kool and The Gang". WIlson Pickett, Englewood, NJ resident.

  • @HigherThinking
    @HigherThinking5 жыл бұрын

    Yep they sang it right..."Lyin for the bull 🤣" They even had the nerve to put the Schlitz in a champagne flute 🤦🏾‍♂️

  • @henry11dawg
    @henry11dawg5 жыл бұрын

    My grandmother's favorite! #memories

  • @antd8259
    @antd8259 Жыл бұрын

    So creative and so much black pride in these commercials.

  • @ccth22
    @ccth222 жыл бұрын

    This was worth it just to see Skyy in a commercial...

  • @toddmaek5436
    @toddmaek54364 жыл бұрын

    Mixed emotions on seeing these commercials, considering the psyop our folks have been under for so long however, Rufus is by far THEE FUNNIEST commercial

  • @Nino_J

    @Nino_J

    3 жыл бұрын

    It’s a personal choice to drink, how can it be psyops? Nobody forcing you to buy alcohol. My dad, a black man, is 62 never drank

  • @datstankadank

    @datstankadank

    2 жыл бұрын

    @@Nino_J more goes into psychological warfare than one premise. 4:30

  • @jamespfitz

    @jamespfitz

    Жыл бұрын

    @@datstankadank That being... Robots? I'm so confused.

  • @pattikennedy7149
    @pattikennedy71495 жыл бұрын

    I always liked Malt liquor beer 🍺♥️

  • @TheRonnette4
    @TheRonnette45 жыл бұрын

    I remember every last one of these commercials..

  • @patrickpatterson1306
    @patrickpatterson13063 жыл бұрын

    Listen, guys and gals, it's just commercials about beer. Fun and clean.

  • @justinhouston2789
    @justinhouston27894 жыл бұрын

    I'm convinced... I want one now.lol

  • @tennaj1367
    @tennaj13673 жыл бұрын

    I feel like I'm watching Spike Lee's "Bamboozled" extended cut !

  • @deonwhite201
    @deonwhite2012 жыл бұрын

    Bring back good memories

  • @coreyjenkins3056
    @coreyjenkins30565 жыл бұрын

    In the streets, WE called it "Bully Whup" because it would literally whip your ass if you over indulged! One of the strongest beer on the market at that time, other than Old English 800("Old Gold" @ $.99 for 32oz.),with the "added extra amount of liquor/alcohol and at a cheap price, but "The Bull" was suppose to be a more "high-class beer." Then THEY came out with the "Master Cylinder" 24oz. of high alcohol liquor content(@ $.99 cents a can). Let's not forget about "The 40 Dog." 40oz. of liquor courage(@ $2.00 a bottle). Now add this high alcohol/liquor/alcohol with a few "joints" and you would be high for a good minute if you don't pass out. By the early 90's the alcohol content got much higher with newer brand beers like St. Ides, Ice House, Crazy Horse, etc. Poison to our Souls. SMH.

  • @nomo9344

    @nomo9344

    Жыл бұрын

    I'm impressed with you ability to recount the details with such precision. Let's not leave out King Cobra and Magnum. Good Lord, what were we thinking???

  • @bobwalsh3751
    @bobwalsh37512 жыл бұрын

    2:58 That's gotta be the best "The fuck is that?!" face I've ever seen

  • @Serenityafterall
    @Serenityafterall5 жыл бұрын

    I remember those bull commercials . Too bad my Dad drank Colt 45 back in the day 😮

  • @midnightrunner684

    @midnightrunner684

    5 жыл бұрын

    Well then .your daddy never got to see the Bull coming through the wall

  • @TheHebrewidow
    @TheHebrewidow5 жыл бұрын

    Poison pushed on us by our own in commercials. In the movies had us coining the word fo-TY, so we would drink those massive forty ouncers. They made it cheap, so we would drink, drink, drink.

  • @viralbuthow000
    @viralbuthow0005 жыл бұрын

    Funny and not so funny at the same time. Black entertainers had to do what they had to. And Schlitz knew it.

  • @bonitahobbs2097

    @bonitahobbs2097

    5 жыл бұрын

    BLACK ENTERTAINERS BACK THEN WERE LIKELY 10 TIMES STRONGER/ WISER/BOLDER! U KNOW WHAT THEY SAY ABOUT ASS-UMPTIONS!!!! THERE WERE LESS AFRICAN- AMER. IN PRISON AND THEY TOOK CARE OF THEIR FAMILIES MUCH MORESO THEN; BEFORE AGENDAS WERE CREATED AND GRADUALLY SOME FELL FOR THEM, WOUND UP IN PRISONS AWAY FROM THEIR BOYS AND GIRLS , WIVES, PARENTS AND YEP, CARNAGE TOOK.PLACE! "YOU BETTER "THINK"!

  • @beneaththecrust4661

    @beneaththecrust4661

    5 жыл бұрын

    Sky Blylevin, these Black entertainers did what they chose to do.

  • @viralbuthow000

    @viralbuthow000

    5 жыл бұрын

    Beneaththe Crust Yeah. They chose to pay their bills.

  • @etmeyutub

    @etmeyutub

    4 жыл бұрын

    Jesus, people are so uptight. What's not funny about it?

  • @echt114

    @echt114

    3 жыл бұрын

    Yeah, cause white people never did stupid commercials, lol.

  • @midnightrunner684
    @midnightrunner6844 жыл бұрын

    I love these commecials

  • @lifeworksndhenterprisesllc6597
    @lifeworksndhenterprisesllc65975 жыл бұрын

    your hairs so happy even Wilson can not pick it.😁😂😂😂😁😂classic.

  • @midnightrunner684
    @midnightrunner6845 жыл бұрын

    This beer kicks ass. .Love it ..That Bull is mean

  • @konstantinkoverchenko9587
    @konstantinkoverchenko9587 Жыл бұрын

    I remember Tommy Davidson had a hilarious piece in his comedy special about malt liquor commercials! >_

  • @malikrashad7912
    @malikrashad79125 жыл бұрын

    My favorite beer in the early and mid 80s in my late teens and 20 something and bring back Pink Champale........lmao

  • @fredroberts8275
    @fredroberts82752 жыл бұрын

    Taste is such a comically clear euphemism for alcohol in these ads.

  • @louisbland7059
    @louisbland7059 Жыл бұрын

    Dude got a beer dance

  • @lemondishonor7736
    @lemondishonor77363 жыл бұрын

    Every neighborhood that I ever lived in growing up had multiple people that sold 40s of Malt Liquor out of their crib.

  • @jhpvids
    @jhpvids Жыл бұрын

    Love it 🤣🤣🤣🤣🍺

  • @thrillington2008
    @thrillington20085 жыл бұрын

    From Kool & The Gang to Richard Roundtree the commercials serve a historic significance despite racist indications

  • @bobwalsh3751
    @bobwalsh37514 ай бұрын

    2:18 dude in the background got moves

  • @kochilired
    @kochilired3 жыл бұрын

    Colt 45 beer was my favorite especially with Billy D Williams commercials ❤️ Now I hate the taste of beer.

  • @dalecity1974
    @dalecity19745 жыл бұрын

    I swear i didn't know that many singers did the bull commercials, and the advertisement still works!!😀 i want a nice COLD bull wright now😄😄

  • @HoneyHoneyBaby

    @HoneyHoneyBaby

    5 жыл бұрын

    🐂🐂🐂🍻🍺🤭‼️

  • @gemment1
    @gemment19 ай бұрын

    I must say Kool & the Gang put the dance moves in their segment but Wilson Pickett & Rufus Thomas had the soul in theirs. Those were great commercials for their time!!!

  • @amenentuet
    @amenentuet5 жыл бұрын

    YOU'RE DAMN RIGHT !!!

  • @PA-qv2dy
    @PA-qv2dy5 жыл бұрын

    Now I know why my Pops always drank that...

  • @midnightrunner684

    @midnightrunner684

    5 жыл бұрын

    Poppa was a rollin stone .where ever he laid his hat was his home

  • @anthonyparenti1928
    @anthonyparenti192810 ай бұрын

    I was arrested after a night of Schlitz malt liquor pounders. Good times

  • @jamcalx
    @jamcalx4 жыл бұрын

    I'll stick with Anaconda Malt Liquor, makes you go WOOOOOOOOOOO!🤣

  • @javusbonmon6937
    @javusbonmon69375 жыл бұрын

    🍺🍺🍺 bring it back 🍺🍺🍺

  • @The1change
    @The1change5 жыл бұрын

    The guy dancing in the pink. Reminded me of a boondocks or black dynamite character 🤦‍♀️

  • @grantbarnes6004
    @grantbarnes60045 жыл бұрын

    Rufus Thomas made me fall out

  • @greenbyrd3665

    @greenbyrd3665

    5 жыл бұрын

    Me too! lol

  • @AntLive-lu5qx
    @AntLive-lu5qx Жыл бұрын

    Hey Mommy, can I have some Schlitz Malt Liquor?!😂😂😂

  • @freddrog4689
    @freddrog46892 жыл бұрын

    i bet nobody on the planet ever drank schlitz out of the glasses they use in these ads

  • @mr.madmanswiss1235
    @mr.madmanswiss12355 жыл бұрын

    Awsome memories

  • @MalcDreezy
    @MalcDreezy Жыл бұрын

    Danny Brown brought me here, these commercials are hella outta pocket 😭

  • @stephaniejordan9066
    @stephaniejordan90662 жыл бұрын

    Boy that Bull had some power didn't it.Mighty Taurus.

  • @celam1095
    @celam10955 жыл бұрын

    Rufus Thomas gotta be a Cedric the Entertainers buck dancing father, because they look just alike.

Келесі