The Six Key Elements of Brand Identity
What is Brand Identity and why is it important? It may be a little different than you think. In this video, our guest instructor, James Martin (aka Made By James), is going to look at the key elements of Brand Identity, and why it is so useful in positioning both yourself, and a client in the best possible way. Because, as Sasha Strauss say's "If you don't position yourself, you will be positioned!".
Want to learn more about Brand Identity Design? Check out Made By James's course on The Futur: thefutur.com/course/brand-ide...
Check out this episodes free PDF: www.dropbox.com/scl/fi/wihorx...
In this episode:
00:00 - Intro
00:08 - What Brand Identity Is
01:05 - Positioning a Brand
01:35 - The Six Key Elements to Brand Identity
02:10 - Sound and Sensory Elements
02:46 - Why Is Positioning Important?
03:00 - Managing Brand Image
03:29 - Consistency
04:07 - Takeaways
#branding #brandidentity #brandidentitydesign
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Host: Chris Do
Producer: Mark Contreras
Cinematographers/Editors: Stewart Schuster @RodrigoTasca & @Tascastudios MOCS Media
Пікірлер: 28
I never purchased a course this fast 😂 I was so happy to see this collaboration ❤ Would've loved to be part of the workshop that thefutur held in Europe, so I hope that you come to Europe again in the future (;
Great video!! I was really confused about the difference in branding, brand identity and visual identity for some time and this video in just 5 min cleared everything. Thanks futur for such helpful videos. Thanks James❤
@madebyjames
10 ай бұрын
Awesome mate
Ok cool, thank you james and the futur
Such a great topic, I was discussing this with my partner. If I could I would hope to touch on all senses with a brand. Thanks for sharing, this was great!
@madebyjames
10 ай бұрын
Glad you enjoyed it
Watching from Bangladesh.❤️
Jingles are AS important as visual ID, you KNOW what brand it is even with your eyes closed
@emmamarie7677
10 ай бұрын
I agree. Graphic designers tend to prioritise their part of brand identity but I’ve found that any of that elements that express the brand identity can be useful. I haven’t had a logo for 4 years and my business has done just fine.
Thank u soo much sir 🤍
Hi, amazing video, I am a music producer that has some skills in graphics and a I attended a basic academic marketing course. I'd love to work on helping brands and companies who are perfecting their strategies and contents. Yet I have no idea where to start looking for work. I know that being freelance is a thing, but I do that in my music career and that's enough. What type of companies should I try to get in contact with to propose myself as an all round creative with focus on musical abilitilies? Thank youu
Link as he promised. Thank you
he said that brand identity is not visual identity but he included visual identity in the list of elements he says that brand identity is ?Can someone explain?
⭐
💯🎯✊🏽
😊
I expected name like 6 pillars ^^
😍🥰
The diagrams are confusing. You call the first one "What it isn't" (isn't is misspelled btw) but then you include brand identity in there. In the next one, where you describe what brand identity is, you include visual identity but not logo which you had nested as a box in your first diagram. Not trying to troll. Just trying to be helpful because people need precise understanding around these key concepts.
Brand can be a person? Example Author.
@thilinarupasinghe7968
10 ай бұрын
@MrADI-xo5ee Thank you very much, That is an impressive answer.
@ivsonaguiar4979
4 ай бұрын
Absolutely!
Hey @made.by.james your PDF contains a typo ... Besides that, thanks for sharing your vision. Kudos my friend
the top knot is distracting me, im sorry 🤣
@eggplantvertigo
10 ай бұрын
It's a part of his identity! 😜
Didn't feel vary useful.
Err.. who is this guy again?🤔