I loved the alchemist x earl sweatshirt collab album rollout. The alchemist simply said “We hid a whole album on youtube under a fake name and youtube page…. Nobody found it yet.”

@skep2923

Жыл бұрын

Have we found it yet?

@KeeksRL

10 ай бұрын

Yes they just dropped it

Interesting how you mentioned Death Grips while they're just now having more activity then they've had in a long time. A show announcement isn't much, but for Death Grips, it's everything

@nonono7973

Жыл бұрын

Andy Morin has been posting some stuff on his instagram that looks like studio/writing sessions and people are theorizing that maybe we'll be getting new DG music soon, especially after the festival announcement. We'll have to wait and see, but I'm hoping that the boys are back. Also Zach Hill got back together with Spencer Seim for a Hella reunion. Things in the DG extended universe are getting very exciting.

@uncrownedoak7777

Жыл бұрын

@@nonono7973 I saw on this concert bill that Andy was performing DG's material solo. Andy has also dabbled with solo gigs as well. It seems like they probably wanted to pursue their personal gigs for now.

@nonono7973

Жыл бұрын

@@uncrownedoak7777 Andy has done lots of solo sets with his A2B2 events, but he's never used the Death Grips name for his solo stuff. This is the first official time that DG has been officially playing a show in a long time so it would surprise me if it was just Andy, especially at a big festival like SNW.

Death Grips really has one of the most carefully orchestrated public images in the music industry, despite the fact that they want you to see them as a force of chaos. It's kinda genius.

@vepply

Жыл бұрын

th golden bar

@aubreamber

Жыл бұрын

@@vepply th moth

@RSKT_music

Жыл бұрын

Couldn't agree more

@korndud

Жыл бұрын

lol i know that sounds cool, but it isn't even close to being true. you're comparing death grips to the mainstream music industry? really? people who have everything about them picked out by a team of specialists? what about death grips makes it so they should even be mentioned in this conversation?

@aubreamber

Жыл бұрын

@@korndud maybe the fact death grips was mentioned in the video

Taylor and MC Ride on the thumbnail, I just had to click!

@yOGlo

Жыл бұрын

Lol

@Internetspider

Жыл бұрын

Exactly, played it only for Mc ride

@bazookaman1353

Жыл бұрын

He is teaching her how to swim.

this thumbnail was made for me, specifically, who had Taylor Swift and Death Grips as my top 2 artists on Spotify last year

@PickleRicksFATASSCOUSIN

Жыл бұрын

no fucking way...

The downside of the album rollout is when you don't actually have the album ready, so it's just an endless stream of singles until the hype evaporates and no one even remembers you were making an album.

The video title should be about weird album roll outs.

@jakeezetci

Жыл бұрын

a lot less clickbaity

@nock3893

Жыл бұрын

definitely

@yOGlo

Жыл бұрын

Lol fr tho

@kro0018

Жыл бұрын

Absolutely

"We are pretty sure he would have wanted it this way", is genuinely one of the funniest things I have ever, ever read.

taylor swift has been doing the easter eggs thing since 2008 btw

Australian band 'Private function' once gave away vinyl records with legitimate baggies of speed pressed into the vinyl discs

@stereo-soulsoundsystem5070

Жыл бұрын

Fucking incredible

You got me hooked when you put taylor swift and mc ride in the same thumbnail

@yOGlo

Жыл бұрын

Lol

twenty one pilots' rollouts have been amazing. I was there for their 2018 album Trench, makes the album special for me. Seen them live and it all fits in there as well.

@iceteazer8028

Жыл бұрын

It was so well done

@taner873

Жыл бұрын

estonia

@astr0sauce

Жыл бұрын

i was a fan of them til their last album which was dogshit, idk how their “lore” can justify bad music

@komojiro7397

Жыл бұрын

Estonian pride

@mena4108

Жыл бұрын

@@astr0sauce most of the album sucks i agree, but the last two songs are pretty good. I hope with their next album they have a return to form that they had in trench

I could give you a whole verbal essay on the Because The Internet album rollout but it would take me hours. It’s a very detailed and thought provoking rollout. Things down to the books on he had in The Boys room tied into the larger story and themes. My favorite album of all time because of it

Back in 2016, a rapper from Memphis did one of the most interesting rollouts I'd ever seen. In his project, The 30 Day Mixtape, Tyke T released a song a day for the entire month of (I want to say) September and, the top 10 highest voted songs would be featured on the project. Couldn't imagine with all the beat selections, writing, features, mixing, mastering, etc how long it took to execute such an undertaking.

Death Grips in the thumbnail might as well be clickbait to me.

Its all about preparation for momentum, that’s all. We’ve learned after the past 2 decades that it doesn’t matter how big you are, people have short attention spans. Have to have as big an impact as you can, solidify a fan base, than rinse and repeat every 2 or 3 years, preparing the whole time in between. Also, all the weird stuff is usually to solidify that solid 5-10 thousand fans that are absolute freaks for your music, making sure you have retention between your next album. That’s part of it I think.

I'm surprised you didn't mention the Run The Jewels 2 rollout that did the same thing as John Freese. However one of the rewards was "We will re record RTJ2 but with cat sounds" and from that came Meow The Jewels.

2006-2008 is UNDEFEATED in the art of the rollout! They were flawless and you just knew you HAD to have that album!! The kids don’t do it like that anymore!!

@simplenough

Жыл бұрын

Mainstream music was on point

I’m sending this to Beyoncé so she can be inspired to do *something* to promote her album, it’s starting to feel like she forgot that she released an album this year 😂

@deviantmoore9744

Жыл бұрын

Getting high-key annoyed, lol.

My favorite rollout is most definitely the ARG that Nine Inch Nails did to announce their dystopian album Year Zero. Not only did it include a lot of cool lore but it also ended in the winners of the arg getting sent to a secret concert that got "invaded" by a special police force and everyone had to scatter.

@samg131

Жыл бұрын

Trent Reznor is an absolute genius

This was such an important video. Thank you so much.

love Chase's new album so far... can't wait to see the full thing! Thanks for putting me on it Alfo.

Thank you for shouting out Nathan Zed. Amazing channel and that video is amazing as well

love the video. hit me with a lot of inspiration for the 2023 new music roll out 🧓

Great video! Love this take. Couldn’t agree more

One of my favorites was the strokes “the new abnormal” rollout, as it was during covid, they did zoom call podcasts episodes to generate hype. Along top of that, instead of dropping a more radio friendly song, they dropped “at the door” as the lead single, which plays with a door motif they play with and had left off on the album previous, with the last lyric of LP5 being “close the door, not all the way”

I think my favorite was AFI's release of their Clandestine short film, relating back to Sing The Sorrow. They had a ARG/Scavenger hunt, which lead to the film, which lead to more hunting, calling telephone numbers, emails, yadda yadda, which all lead to a secret show that was only limited to 200 people? To be able to see AFI at their peak in a small venue would have meant the WORLD to those 200 people.

Renaissance rollout is very strange but at the same time exciting! Like the album came 5 months ago! No music videos just lyrics videos so people learn the lyrics, there is a film for the album but it will come later so people are hype and then the world tour, the decition behind all of this was that people inmmerse just in the music, and that they can create the visuals using tiktok and KZread and Twitter I think is genious!

@peachesandtoast7999

Жыл бұрын

all the songs have lyric videos

thank god i found this channel content spot on

Excellent video presentation!

that artist you mentioned at the beginning of the video is an artist I really want to get into! I like his jazzy poppy style

I’ve been dying for a duet between Swift and MC Ride, your thumbnail gave me such hope.

phenomenal video. super fun and interesting and informative.

Brilliant video yet again.

Bro the pacing of this video was great. Didn’t even realize 11 minutes passed by. Great work man.

Imagine being a swiftie and a skeleton clique...WE HAVE A LOT OF WORK!! haha. Also, it's SUPER FUN.

@jackiekelso5262

Жыл бұрын

YESSS

@mocapcow2933

Жыл бұрын

Too bad both dropped bad to okay albums. Coming from a Taylor fan and a Trench fan. I only care about the music, I will not care about anything but the music.

@dangerousvillain7278

Жыл бұрын

@@mocapcow2933 SAI sux Midnights is MID

@mocapcow2933

Жыл бұрын

@@dangerousvillain7278 ik

This reminds me a lot of loona. You probably have heard of them but what you might not have known is that, the traditional way to debut a kpop group is to introduce the group's name, members, concept and such at once months prior to their debut. In loona's case, the group name can be literally translated to "this month's girl" from korean. So what they did is that for every month, the members would get introduced with their own music video, their own solo album, and their own concept. Their music videos also have motifs in them to tie all the different genres and stories each one tells. Similar to Twenty One Pilots (only based on your description since I am not familiar with their lore), they also have an interesting world-building narrative where each of the girls are the characters of the story. If you were interested in this very unconventional way to promote an artist's music, you can check them out yourself. But don't get your hopes up, their executive director basically abandoned this concept ever since they blew up in twitter.

@RockinFootball_23

Жыл бұрын

And now one member is gone…

Chase has always interested me, seeing that hes done this, Im gonna go check out this new album.

dont really why your entire video was just you analyzing drakes CLB rollout but i guess its fun

My Album Rollout method is to release a Mini-Album once a year and maybe throw in an EP of Alternate song Versions in between. I went from having 200 monthly listeners to 1000+ in a matter of months

also about the Taylor Swift rollout: I think she wanted if to be an album but then she decided to make it all for the Swifties hype (like Easter eggs, and more), and I'm happy for the Swifties

@zzzjamie-dimaulozzz

Жыл бұрын

also one of my fav Swiftie channels were in this video!

recently bought a sweater from A Day Without Love and it came with a digital copy of his latest album, it was a nice surprise

King GIzzard and the Lizard Wizard really like to roll out more than one album at the same time. Either you'll have situations like 2017's batch of five albums or Gizztober this year, where they will have one big rollout for multiple albums, or albums with overlapping rollouts, like how right before the release of Fishing for Fishies, they surprise dropped a single off the following album, Infest the Rats Nest And then there's Butterfly 3000, where they kinda did a reverse rollout. They announced the album a month before it released, didn't release any accompanying singles, and then after it came out, released music videos for every single song on the album.

Loved the video. The most interesting rollout in recent memory for me is Drake and 21’s Her Loss. I’ve never seen artists fake talk shows, magazine covers, and performances for the sake of a rollout

Adele's rollout for 25 back in 2015 was the last true global blockbuster event in music before the streaming age. I don't think we'll ever see another album sell over 20 million copies in pure album sales alone like it did

a band that i like called the altogether has been releasing songs two at a time from their new album it is coming out in a few days!

I'm working on an album rollout as we speak, so thank you for the impeccably well-timed video!

iconic video 🙏❤️

One of the most interesting album rollouts I’ve been a part of was Sundowning by Sleep Token. They released one single every two weeks, upon the sunset of the release date in the UK, until the entire album was out.

When I saw MC Ride, I click as fast as I could.

@yOGlo

Жыл бұрын

Simple man

Jill Sobule used crowd funding for one of her albums years before anyone ever heard of Kickstarter or Go Fund Me. The top tier she offered allowed someone to contribute vocals on a track.

No Love Deep Web also had wild aspects of the release. Certain telephone numbers and pay-phones contained snippets of tracks.

I never heard the Death Grip album but I’m obsessed with the album cover

I'm on the chopping channel part and my jaw is on the floor

Can we please get a video on just cool/weird merch? 😂

i hope we are in the MBDTF 2 rollout.

@bigttheory

Жыл бұрын

kanye with no rappers producers engineers nothing just him and kyrie irving for an hour

@lunaeclipse_.

Жыл бұрын

@@bigttheory maybe we will get a Kanye schizophrenic era

@bigttheory

Жыл бұрын

@@lunaeclipse_. wdym maybe we’re already here

@lunaeclipse_.

Жыл бұрын

@@bigttheory yeah maybe

Speaking on the art of album rollouts, Code Orange, a band I love dearly, is another band that executes the album rollout process perfectly. Their rollout process for their last release, the 2020 album “ Underneath” was done very well.

Brand New rolling out Science Fiction was crazy, they send random people on their mailing list a blank CD with the album on it, once people realizes it was a new album they dropped it on streaming

@itmeurdad

Жыл бұрын

I vividly remember that day. I was a super fan, and hadn't even heard rumors. It's sudden appearance was shocking. The album is an absolute masterpiece in my opinion.

I thought that back in the day (80's and before) the first single and the album were released simultaneously. Or at least the first single and then the album release shortly there after but *no long waiting for the album* .

Highly Suspect is one of my favorites that put out a new album a couple months ago. The roll out was simple but I enjoyed it. They released audio on KZread but each video featured a different piece of art and they were all really good. And they had animation so it wasn't just static. Album and merch design was my favorite thing to do back when I worked as an artist and good album design is something I've always appreciated almost as much as the music itself. I kind of miss that about the pre internet era when we had to buy physical albums. I wore out a lot of discs but held on to the artwork, like posters and lyric booklets, for a long time. It felt like they were updating that for a new market. When I went to see them live they also had a huge painted backdrop. I appreciate when a band has a strong aesthetic to go with their work and HS definitely does. A lot of bands do have visual identity, but there are a handful that take it to another level and I love it.

I have 150 Spotify listeners and I’ll definitely do that josh freeze shit anyday, just point me in the right direction.

As someone who had lunch with Josh Freese at The Cheesecake Factory, as soon as you said his name I knew what was about to be talked about

Please dont forget the gerard way hesitant alien interviews. Absolutely splendid.

I love Negativland!! Glad you talked about it

@plutoherzog2965

Жыл бұрын

One could make a whole video on all of their crazy roll outs. i.e. en.wikipedia.org/wiki/Helter_Stupid

@raccattack005

Жыл бұрын

@@plutoherzog2965 Theres a Negativland documentary coming out in a few weeks

Captain Murphy roll out was one of my fav

@yOGlo

Жыл бұрын

😎💯

00:15 Nice one 🎵🔥

I barely missed out on Don Joyce's ashes :(

Loooool wasn't expecting to see MC Swift in my suggestions. My favorite album roll out of this year was Beach House's Once Twice Melody.

Reminds me of King Gizzard releasing 5 albums in a year back in 2017 and then releasing three albums in a single month last October.

I had a weezer snuggie, and I totally forgot it existed until this video.

One of the best is Jpegmafia's "[blank] is disappointed" series

i hate that music has become more about how succesfully you manuever the social media landscape, as apposed to how good the music you make is. Thats one of the biggest downsides of labels having the power to push the songs to over a billion people, once it gets a billion plays, it doesnt matter how good the song is, they already got the money... now they just make another shitty song and push it the same way to get another billion streams. Before you had to make GOOD music to ensure your music would last and get you those listens, now it can be achieved simply through marketing..........

@yOGlo

Жыл бұрын

Life.. pain... what does it all mean

The story about Daft punks RAM album launch is great. I bet most Australians have no idea

1:20 i know its true an album rollout takes 6+ months but i think thats way too long. it annoys so much, 3 months is enough i think.

And I used to think that Euronymous using pieces of Dead's skull as necklaces for Mayhem was extreme... smh...

If we’re talking rollouts then there’s only three we should mention, Kanye’s mbdtf, the weeknds after hours and Travis Scot’s astroworld

In terms of many mainstream pop musicians, social media is their no 1 tactic. Their fans are sheep and know it.

🔥🔥🔥

hey i am not sure if you still make that misunderstood songs in music history series but here is a hot take: Dragostea din tei by O-zone AKA The Numa Numa The song is about being ghosted by a loved one. First part of the song says about the guy calling himself a "haiduc" which is some sort of equivalent of a Robin Hood definition. 'Alo. Salut. It's me...[...] And please, my love let it receive the happiness,' The chorus simply refers to 'you want to go but you don't bring me too--- your face and the love from the tei remind me of your eyes' second part just says "im calling you to tell you how I fell right now" so yeah take it as it is.

Hopsin did the same thing as “Chase” and everybody said it’s the dumbest thing ever. They’re right. U don’t release all or most of your album… before your album drops

theres no secret here, your just explaining how different people released their album. Whats the secret that they all did in common?

@yOGlo

Жыл бұрын

Lol fr tho... it's cool how passionate he is about these gey azz bands tho... someone's gotta like em 🤷

@realdavidjones1623

Жыл бұрын

@@yOGlo 😂

I have heard somewhere that "Taylor is a force to be studied" with, her impact, sales(funny how the US think theyre the only economy for them to be shock with the midnights sales), fanbase. And I agree, but I hope musicians aren't taking notes of her approach with hopes of achieving even just a quarter of her success and get discourage later on when it didn't happen the way they hope/expected. Note that *her Easter eggs started since her debut, she's barely 16 att *she's white, hardworking, talented, beautiful, a people person, rebellious, courteous( as you can see in her frame that her backs started to hunch now from lowering herself so others won't feel intimidated w/ her height) *she has meet and greet after tours, she talks about before when she was just a teen that she will never complained standing all day signing autographs, getting approach by fans, cause that's what she wished before she got famous *In her 3rd album(she have a song dedicated to fans titled LONG LIVE from her self written album) *taylor values consumers really well, her fans, genuinely *her craftsmanship isn't dependent to any culture like hip-hop, hip-hop is a great genre but only if it's in your native language *as music elitists say, she makes simple, basic, mediocre songs that are universally accessible because her fanbase are teens but actually it's because we grew up with her, from debut to her song fifteen, we are conditioned to value the physical album, disect each track, cause there is probably a gem there underneath all the formulaic singles. *Her teen fans before are adults with income, they can purchase now without relying to what their parents budget for it before. *Most of her hardcore aren't really music fans, I myself doesn't really listen constantly to any artist beside taylor, don't listen to pop, country, hip-hop, indie, even when taylor goes pop I've always felt she's indie, independent from any genre, her hardcore fans are mostly advocates of her character, would dissect every lyrics like how neitzsche fans interpret every words in thus spoke zarathustra

@gerardovazquez6441

9 ай бұрын

You gave a true description of a narcissistic person who needs adoration more than air to breathe. The bad thing about seeking fame through personal exposure and constantly encouraging morbidity is that the monster you created will never leave you alone. I'm sorry for her, but Matty Healy was more than a wake-up call. I never thought that a fandom could have such behavior, the degree of interference is to be feared

Shout out to Chase

SHOUTOUT NATHAN ZED

6:38 uuhhhh..???

For me ATM most interesting artist is Zach Bryan. Releasing cell phone recording of his songs in which he didn't even look like he is trying to make a career to make him one of biggest names in Country and getting to 5th place on Billboard, and releasing new content soon after 34 songs album

The cost is your soul! No secrets here!

Tomorrow's Harvest is also a good treasure hunt rollout

Beyoncé has been doing this before Taylor Swift and 21 Pilots with Easter eggs and secrets that her super fans picked up on.

@saakshishetty7786

Жыл бұрын

Yeah but Taylor popularized it. Taylor's Easter Egg stuffs are very interesting and insane at the same time, lol.

@SR-zv5ue

Жыл бұрын

@@saakshishetty7786 Beyonce popularized it

@Azarath_Metrion_Zinthos

Жыл бұрын

@@SR-zv5ue Easter Eggs was something Taylor popularised not Beyoncé... Beyoncé popularized dropping music on Fridays before her self titled album release... music albums were generally dropped on Tuesdays.

@SR-zv5ue

Жыл бұрын

@@Azarath_Metrion_Zinthos Beyoncé popularized I Easter eggs and did it before Taylor. She literally did it for her self titled and for Lemonade and her fans were crazy on Twitter figuring it out.

The problem is figuring out what is even authentic anymore

yoo i love chase ceglie

Kylie Minogues the QUEEN of album rollout albums!!! 💯👌🤙🎤

Very W vid

I’m really liking this rollout for 10,000 gecs where they don’t release the album

after hours had the best roll out

Who's the guy with the voodoo symbol tattoos in the cover picture?

@Azarath_Metrion_Zinthos

Жыл бұрын

MC Ride from the hip hop trio group Death Grips.

Who is the blonde girl? I think I watched some of her videos a long time ago and I liked but then sadly I forgot about her.

I thought Eminem grew up in a trailer park so why would there be a brick from his childhood home lol

@yOGlo

Жыл бұрын

Lol I never thought about that no lie

Here's a fun album bonus. Punk band NoFX included a condom with their album "Ribbed"

I unironically want a Weezer Snuggie. im not even a Weezer super-fan (I love their first album and the rest is fine)