The Rise and Fall of J.Crew | WSJ

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J.Crew was the first big retail chain to file bankruptcy in the wake of coronavirus lockdowns. But analysts say J.Crew's struggle started years earlier, as its debt mounted and it lost touch with its customers. Illustration: Carter McCall/WSJ
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#WSJ #JCrew #TheRiseAndFall

Пікірлер: 120

  • @Bekssss
    @Bekssss4 жыл бұрын

    Because middle class in US is gone.

  • @3941602
    @39416024 жыл бұрын

    J. Crew used to be good they went way to hipster and funky instead of subtle classic, smart , preppy but comfortable. Classy.

  • @bobbibricks6023

    @bobbibricks6023

    3 жыл бұрын

    Yea I used to live in jcrew chinos, jeans, sweaters - then the quality went downhill.

  • @yutian5884
    @yutian58844 жыл бұрын

    You have to either be luxury or cheap to survive in a recession. A lot of these middle of the road brands will get wiped within the next 5-10 years.

  • @FC-hj9ub

    @FC-hj9ub

    4 жыл бұрын

    That's not unusual, a lot of brands count on only 5-10 years of hype to rake in cash then call it a day.

  • @yutian5884

    @yutian5884

    4 жыл бұрын

    @@janekilowski Actual people with money and wealth are still going to spend. The slowdown in sale will be from the aspirational "rich" that's getting a slap in the face from the covid recession.

  • @muyiwaosifuye2231

    @muyiwaosifuye2231

    4 жыл бұрын

    You are absolutely right. Smart marketing strategy is about where you want to position yourself. To niche down to a specific demographic. You can't bestride the fence. Always take a position. And stick with it. If keen on a new line? Give that a different clout/name.

  • @steilacoom

    @steilacoom

    3 жыл бұрын

    I liked Jcrew and I never purchased any outfit in Zara, H&M, Gap, etc. Jcrew cutting and materials are better. If Jcrew were gone, I would buy more in BCBG, Michael Kors. I don’t think middle tier outfit market is gone. My JCrew jacket once was recognized as a Stella McCartney jacket because it provided clean classic chic look.

  • @eydenzimbalist1566
    @eydenzimbalist15664 жыл бұрын

    I love j. Crew hope they come back strong

  • @jessiesvids10
    @jessiesvids103 жыл бұрын

    J Crew in our area had the snobbiest employees ever. We shopped for school there and they where unbearable, needless to say we stopped and they lost our business. It’s a shame employees would feel the need to act as if they owned the store when at most they are on a salary to sell.

  • @erincollins3803
    @erincollins38033 жыл бұрын

    JCrew stores were closing way before CoVid. It is not ok they're using this time as an excuse for their poor business practices. I used to love this store. I noticed over time the quality of fabric went way down but the prices stayed the same or went up, so I stopped shopping there. When stores change to cheaper fabrics, cheaper factories and cheap labor and solely on their name brand people notice & stop shopping there. And JCrew isn't the only store that this has happened to. Think of Luck Brand Jean's, Banana Republic, Brooks Brothers. They all went cheap. Why would anyone pay that amount money when they can go get the exact same design and fabric at Old Navy? The quality has to match the price point. Stick to high quality fabrics, good & decent factories & your customers will remain loyal.

  • @503punxoioioi9
    @503punxoioioi9 Жыл бұрын

    Never been in one of their stores, but I buy their clothes used from the Goodwill, Goodwill Bins, Buffalo Exchange, etc. Good quality stuff. Mainly their button-downs and jeans. I always check the inner tags to see the season/year the item was produced. I tend to wear a medium, but their medium shirts generally seem a bit wide/long, so a small works better. I'm mainly into punk, probably not their target audience. Always liked plain basics and that is the kind of J. Crew stuff I buy used. Volcom, Levi's also do this well.

  • @lu_re7198
    @lu_re71983 жыл бұрын

    Just started shopping at JCrew (after a long haitus). Bought beautiful retro A-line linen skirt and a classic black tank dress. So happy w/ the quality (sewing & fabric).🥰 HOPE THEY SURVIVE THIS DIFFICULT TIME!

  • @trex1448
    @trex14483 жыл бұрын

    Quality took a huge nosedive and prices went up. Customers are not stupid. They literally had everyone eating out of their hands and threw it away.

  • @vicoregano
    @vicoregano4 жыл бұрын

    J Crew used to be my favorite store but once the prices for a shirt went from $50 to $400, that's when I said goodbye to J Crew.

  • @aaron___6014

    @aaron___6014

    4 жыл бұрын

    Are you mistaking JCrew for Gucci or Armani? Nothing at JCrew is that expensive.

  • @cboy0394

    @cboy0394

    4 жыл бұрын

    Aaron ___ What are you talking about they sell coats and suits for 400-600 range. A lot of their shirts in winter are 100+. When is the last time you went to J Crew?

  • @cboy0394

    @cboy0394

    4 жыл бұрын

    Aaron ___ A ludlow suit jacket is 425 www.jcrew.com/p/mens_category/suits_tuxedos/suit_jackets/ludlow-slimfit-suit-jacket-with-double-vent-in-italian-wool/28130?color_name=deep-navy

  • @aaron___6014

    @aaron___6014

    4 жыл бұрын

    @@cboy0394 February. Online and in the store twice the entire men's department. He was saying a shirt costs $400, maybe their nicest coats cost $400+.

  • @aaron___6014

    @aaron___6014

    4 жыл бұрын

    @@cboy0394 actually it was early March

  • @melaniexoxo
    @melaniexoxo4 жыл бұрын

    J Crew was my go-to in the 90s up to early 2000s then I just felt it became overpriced junk

  • @liberalnationalist2507

    @liberalnationalist2507

    4 жыл бұрын

    Then???

  • @zahrahkhalid6333

    @zahrahkhalid6333

    3 жыл бұрын

    My parents were also really into jcrew then too! It seems the company outgrew its core customers

  • @esk1031
    @esk10313 жыл бұрын

    They are way too overpriced for the quality you are getting , besides they had an amazing work/ sophisticated vibe but all of this went down the drain . I would buy few pieces here and there but that store is gone. There plenty of boho, teenager like clothes out there- why ruin such a successful company- I would still not understand, I’m an European do quality is very important to us than the quantity. Very sad

  • @gooddistraction
    @gooddistraction3 жыл бұрын

    From one Canadian perspective: poorly designed website with many misleading information, terrible customer service and most of all, no so good product quality. I wouldn’t mind their price tag and am willing to afford more as long as they could solve those problems

  • @jusletursoulglobaby

    @jusletursoulglobaby

    3 жыл бұрын

    people would get over most but not the product woes.

  • @MoonLightOnWater1
    @MoonLightOnWater13 жыл бұрын

    J Crew was an amazing classic style brand until the mid-2010’s when it tried to compete with Zara’s bohemian fashions.

  • @MoonLightOnWater1

    @MoonLightOnWater1

    2 жыл бұрын

    @N L I wrote exactly what I meant.

  • @MoonLightOnWater1

    @MoonLightOnWater1

    2 жыл бұрын

    @N L now it is….thanks for removing “you mean” from the beginning of your edited comment…..

  • @hiiiiiitesh
    @hiiiiiitesh4 жыл бұрын

    I guess WSJ took a page from the book of ‘Company Man’

  • @adawkins5678
    @adawkins56783 жыл бұрын

    Their chino shorts are my favorite! But I only buy them when there's a sale because they're pretty expensive IMO

  • @MrJustCallMeJames
    @MrJustCallMeJames4 жыл бұрын

    These budget "wendover" and "company man" videos are really baffling. With resources of WSJ you really should be outdoing them not be a worse version of their format.

  • @EvilChris2010

    @EvilChris2010

    4 жыл бұрын

    So true

  • @TheNecromancer077

    @TheNecromancer077

    4 жыл бұрын

    @John Doe It is In after effects you can create your own presets, for these squated pictures, lines, transitions And even presets for music and sounds There's just something in wendover that you prefer.... Perhaps, the fact that there are animations and not just video/stock images

  • @bloomingale7868

    @bloomingale7868

    4 жыл бұрын

    They are stealing content from smaller KZreadrs who do original work.

  • @iunderstanphotography2780
    @iunderstanphotography27803 жыл бұрын

    I always wanted to buy one of their Ludlow suits

  • @MrRea112
    @MrRea1123 жыл бұрын

    High levels of debt still kills companies, even in today’s low interest environment but losing your key designer leads to a loss of vision consequently direction. That where they need to focus

  • @dimplesd8931
    @dimplesd8931 Жыл бұрын

    I went into a Atlanta JCrew a few months ago. A sweater ON SALE was over $100 and the quality was no better than Target. I left empty handed.

  • @Amitdas-gk2it
    @Amitdas-gk2it4 жыл бұрын

    Ty☺

  • @jimmyvila4443
    @jimmyvila44432 жыл бұрын

    JCrew is back, there classy, great quality and lots of options to choose. They might of had a bad time but I blame the pandemic for that there not the only ones!

  • @bernardfinucane2061
    @bernardfinucane20613 жыл бұрын

    There is still much too much retail in America.

  • @ap6160
    @ap61603 жыл бұрын

    So, which clothing brands are doing well? What can we learn from them?

  • @keheungan
    @keheungan4 жыл бұрын

    I thought i rewatched company man video until i realized the narrator voice is different

  • @soundknight
    @soundknight4 жыл бұрын

    That image of one older woman smothered in the 'members' of the team is just weird.

  • @suketiindrajaya
    @suketiindrajaya4 жыл бұрын

    I thought I’ve watched the exact same video before from Bussiness Insider???

  • @bloomingale7868

    @bloomingale7868

    4 жыл бұрын

    BI and WSJ are stealing content from smaller youtubers like Company Man.

  • @xotennisxgirlox
    @xotennisxgirlox3 жыл бұрын

    $60+ dollars for a thin sweater isn’t “affordable” for most people.

  • @manoushb5699

    @manoushb5699

    3 жыл бұрын

    Yes it was so expensive. That's why it died.

  • @tarmach523
    @tarmach5237 ай бұрын

    I lived in their 2005-2010 styles, cozy comfy and yet professional. Loved it, then after 2010 I really didn’t like the new styles. It started to become like Old Navy or Gap styles.

  • @strykah
    @strykah4 жыл бұрын

    I hope they bring back the boot cut chino

  • @SuperShiba
    @SuperShiba4 жыл бұрын

    One benefit from this pandemic is how it exposed the staggering number of ignorant people out there. Much wow...

  • @FinancialShinanigan
    @FinancialShinanigan4 жыл бұрын

    So overpriced and was only worth going dueing their sales.

  • @tiffprendergast

    @tiffprendergast

    4 жыл бұрын

    Financial Shinanigan yup

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    @kthog3348

    4 жыл бұрын

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  • @uckBayNguyen
    @uckBayNguyen4 жыл бұрын

    They did lost their way to the run way look. Too bad. I saw them as the big brother to GAP. For both to reclaim their glory, they will have to return to their roots

  • @zzizahacallar
    @zzizahacallar4 жыл бұрын

    They showed this a few months ago

  • @RoqueSantosJunior
    @RoqueSantosJunior4 жыл бұрын

    Wall Street Journal and MSNBC: The Rise and Fall of [insert bankrupted company here]

  • @aaronstone6183

    @aaronstone6183

    4 жыл бұрын

    When they want to make some cash.

  • @bloomingale7868

    @bloomingale7868

    4 жыл бұрын

    They are stealing content from smaller KZreadrs like Company Man. It’s pitiful.

  • @muyiwaosifuye2231
    @muyiwaosifuye22314 жыл бұрын

    Smart marketing strategy is about where you want to position yourself. To niche down to a specific demographic. You can't bestride the fence. Always take a position. And stick with it. If keen on a new line? Give that a different clout/name.

  • @davinxi5926
    @davinxi5926 Жыл бұрын

    Their executives surely get paid compensated pretty well. And lots of benefits too.

  • @mikeruchington4882
    @mikeruchington48824 жыл бұрын

    Does anyone think chandler would shop at Jcrew?

  • @markmccullough5604
    @markmccullough5604 Жыл бұрын

    For me JCrew used to be one of the biggest staples in my closest but like most retailers focus on the slim fit esthetic and phase out the larger customer. They do not carry a 38 waist in their stores or an xxl. I understand gashion trends but when america report a lrg population being in the larger category and you eliminate those shoppers have grown up with the brand and still want to wear the brand but are heavier. Banana Republic also has this issue and i am sure is headed this route soon.

  • @scottsonnenberg
    @scottsonnenberg4 жыл бұрын

    Yep. The fits started to be all over the place. And the quality dipped way down.

  • @vtg1632
    @vtg16324 жыл бұрын

    J. Crew jumped on that Brooklyn bandwagon, but there wasn't enough space on the vehicle.

  • @michaelcap9550

    @michaelcap9550

    4 жыл бұрын

    Why Brooklyn?

  • @rext8949
    @rext89494 жыл бұрын

    Fashion is after all fickle.

  • @ikennabede
    @ikennabede4 жыл бұрын

    I think I've seen this before. I could be wrong though.

  • @winnipegchick7980
    @winnipegchick7980 Жыл бұрын

    Interesting

  • @chriskelleher349
    @chriskelleher3494 жыл бұрын

    If it isn't cotton or wool I get 😵 dizzy.

  • @apscoinscurrenciesmore7599
    @apscoinscurrenciesmore75994 жыл бұрын

    Interesting case study 😎👍

  • @goldwyn19
    @goldwyn194 жыл бұрын

    Well that sucks 😑 atleast there’s still Massimo Dutti & Banana Republic (for now).

  • @Goldenstu
    @Goldenstu3 жыл бұрын

    Ross and if Im feeling like a baller then its TJ Maxx, no way Im spending $30 bucks on a t shirt.

  • @jusletursoulglobaby

    @jusletursoulglobaby

    3 жыл бұрын

    if the quality is good, you should. cheap clothes dont last long. but at the same time, guess it depends on what you're wearing it with and where you're going

  • @naniLULW
    @naniLULW4 жыл бұрын

    Anyways, um... I bought a whole bunch of shungite rocks, do you know what shungite is? Anybody know what shungite is? No, not Suge Knight, I think he's locked up in prison. I'm talkin' shungite. Anyways, it's a two billion year-old like, rock stone that protects against frequencies and unwanted frequencies that may be traveling in the air. That's my story, I bought a whole bunch of stuff. Put 'em around the la casa. Little pyramids, stuff like that.

  • @gus473

    @gus473

    4 жыл бұрын

    How's it working? Need more? I know this guy in Jersey who can get you a truckful, tomorrow, $5,000 (cash)! ಠಿ_ಠಿ

  • @mdelvalle2456
    @mdelvalle24563 жыл бұрын

    If it wasnt for Jeff Bezos and the Amazon money maybe we would be seeing a vid on the rise and fall of WSJ though.

  • @tugloo1
    @tugloo14 жыл бұрын

    Lol did you guys just copy the planet money podcast.

  • @bloomingale7868

    @bloomingale7868

    4 жыл бұрын

    They are stealing content from smaller KZreadrs like Company Man. It’s very lazy.

  • @Asrith37
    @Asrith374 жыл бұрын

    Copying from business insider

  • @bloomingale7868

    @bloomingale7868

    4 жыл бұрын

    BI and WSJ are both copying content from smaller KZreadrs like Company Man.

  • @irinabugai1022
    @irinabugai1022 Жыл бұрын

    I wouldn’t want to wear anything that big mike would wear.

  • @bloomingale7868
    @bloomingale78684 жыл бұрын

    WSJ - You’re copycats. Company Man did a profile on J Crew. Be original and stop stealing content from smaller KZreadrs.

  • @importantname
    @importantname4 жыл бұрын

    Fashion is a rort - comes and goes, just as this brand did. Came and went, just a passing fad.

  • @aaron___6014
    @aaron___60144 жыл бұрын

    Targets clothes would beat JCrew if they could get fit and consistent cutting down. JCrew is disappointing.

  • @eyeheartsushi2212

    @eyeheartsushi2212

    3 жыл бұрын

    I agree 100%. Fit is the missing link for many low priced retailers/brands.

  • @lim04003
    @lim040033 жыл бұрын

    J crew products are low quality for the price in general, just not worth buying

  • @beautifulshoes9342
    @beautifulshoes93423 жыл бұрын

    🙄😁 4 some

  • @ARMYSTRONG007
    @ARMYSTRONG0074 жыл бұрын

    Their clothes look mammy maid!

  • @richiegrey5377
    @richiegrey53774 жыл бұрын

    TATA😉🤭👋👏👏

  • @frankyg9313
    @frankyg93134 жыл бұрын

    First

  • @Prajna17
    @Prajna174 жыл бұрын

    If it fits for Michael, it does not fit for ladies.

  • @artemasward5842
    @artemasward58424 жыл бұрын

    Oh please next time do "The rise and fall of FoxNews"

  • @drewhendley
    @drewhendley3 жыл бұрын

    When Obama talks the stock market goes down, when Michelle mentions a store it goes bankrupt

  • @symontemplar1418

    @symontemplar1418

    3 жыл бұрын

    Keep those cheap shots coming...

  • @tiffprendergast
    @tiffprendergast4 жыл бұрын

    Such boring clothes bring Forever21 back

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