The Rise and Fall of Buzzfeed

Ойын-сауық

FOLLOW MY TWITTER: linktr.ee/kayla_says
TIMESTAMPS
0:00 Manufactured Appeal
2:45 So Relatable
4:40 The Personality Phase
6:12 Why I Left Buzzfeed
7:58 Buzzfeed Causes Gamergate (jk but also kinda)
9:21 Look Ma, No Hands
10:01 The Try Guys
11:12 The Watcher Drama
13:20 Buzzfeed As The Villain
Music:
• (FREE) Lo-fi Type Beat...
End slate:
• Clint Eastwood [8 Bit ...
After building its business on KZread and generating more than 400 million views on the platform, Watcher Entertainment will now offer full series of its original unscripted content - including “Ghost Files,” “Mystery Files” and “Puppet History” - exclusively on its new, subscription-based streaming service.
Watcher was formed by former BuzzFeed creators Steven Lim, Ryan Bergara and Shane Madej, who were behind popular BuzzFeed shows “Worth It” and “BuzzFeed Unsolved.” They launched their KZread channel in January 2020.

Пікірлер: 525

  • @witchingbrew3
    @witchingbrew3Ай бұрын

    Quinta was the Beyonce of Buzzfeed. Thats all.

  • @heiress.

    @heiress.

    Ай бұрын

    Yes, Quinta was a diamond in the rough.

  • @Dave102693

    @Dave102693

    Ай бұрын

    Facts

  • @natalieharrison457

    @natalieharrison457

    Ай бұрын

    she was looking at all the other ex buzzfeed employees like YOU AINT NO DIVAAAAAAAA

  • @randomgeekcrap

    @randomgeekcrap

    Ай бұрын

    Am so proud of her SHE GOT MONEY NOW

  • @laurena9563

    @laurena9563

    Ай бұрын

    The way I didn't know this was where she came from though. Good for her.

  • @jeannekambara1246
    @jeannekambara1246Ай бұрын

    The whole Watcher situation could have been avoided if they just asked their audience if they'd support a subscription based model.

  • @ishathakor

    @ishathakor

    Ай бұрын

    literally they shouldve just done a poll

  • @Nahan_Boker94

    @Nahan_Boker94

    Ай бұрын

    They apologized but damage already done

  • @john_molden

    @john_molden

    Ай бұрын

    They have taken the concerns and have chosen to rectify the issues that were brought up. And you know what... i am a fan of their work, i probably will sign up for their service because i believe in their vision for their videos. They made the misstep that everyone would think exactly the same, but they were wrong, and they admitted it. So lets move on and not get hung up on a mistake they made but apparently mistakes are forever.

  • @CarrieJerry

    @CarrieJerry

    Ай бұрын

    Or even if they just properly maintained and promoted their Patreon.

  • @jazzycat8917

    @jazzycat8917

    Ай бұрын

    This. They should have been transparent with their audience about their struggles and concerns and why they were considering that, laying it all out and asking for audience input. People would have been WAY more sympathetic. Making such a hardline decision with no audience consultation came off as deeply insulting, even if they didn't think it would.

  • @heiress.
    @heiress.Ай бұрын

    If I had a nickel for every former group of BuzzFeed employees sitting somberly on a couch I’d have two nickels, which isn’t much but it’s weird it happened twice.

  • @LauM

    @LauM

    Ай бұрын

    OMG 😂😂

  • @kahvozeinsfang6953

    @kahvozeinsfang6953

    Ай бұрын

    Great job with the copy/paste comment. I seen it on watchers apology video just 10mins ago.

  • @ShawntayArroyo

    @ShawntayArroyo

    Ай бұрын

    😊😊

  • @turtlie7309

    @turtlie7309

    Ай бұрын

    @@kahvozeinsfang6953this is like, an extremely common joke format

  • @artheaux666

    @artheaux666

    Ай бұрын

    Why does everyone copy and paste this joke? We’ve seen it. It was funny the first time, and not after that.

  • @startlestarfish
    @startlestarfishАй бұрын

    That whole era of buzzfeed’s reign feels very millennial core, very of it’s time. It kinda makes me nostalgic in a way and I’m not even a millennial.

  • @madelineweber5605

    @madelineweber5605

    Ай бұрын

    Same, I started watching late 2014 at 10 😂

  • @tennillej9601

    @tennillej9601

    Ай бұрын

    You're exactly right and I'm a Millennial

  • @erenjaeger1738

    @erenjaeger1738

    Ай бұрын

    White hipsters core lol

  • @mlw9195

    @mlw9195

    Ай бұрын

    @@erenjaeger1738meh no I’m not a white hipster and it was a good moment in time

  • @erenjaeger1738

    @erenjaeger1738

    Ай бұрын

    @@mlw9195 Very hipsters. Very portland ahhss vibes XD

  • @samash7302
    @samash7302Ай бұрын

    Buzzfeed’s real success story is Quinta! From being a side character in their videos to being a Golden Globe and an Emmy winner herself!

  • @felishas.4293

    @felishas.4293

    Ай бұрын

    yes! i’m surprised she wasn’t mentioned AT ALL 🤨

  • @trishatherese8198

    @trishatherese8198

    Ай бұрын

    I think we still separate the success on more formal media vs success on social media. Which might be why Quinta wasn't mentioned

  • @iknowexactlywhoyouare8701

    @iknowexactlywhoyouare8701

    25 күн бұрын

    don't forget safiya

  • @donnaimanbrown
    @donnaimanbrownАй бұрын

    Buzzfeed’s worst offenses aren’t even known to us, and I’m curious if that’ll even get exposed. Several ex-employees have insinuated that there were problems they can’t discuss for a multitude of reasons, but a lot of them also want as much distance from the company as they can get and are done talking about it all together.

  • @apathybronson

    @apathybronson

    Ай бұрын

    I mean we know. They worked them to the bone so a four, five person team would make a video a week and the way that Buzzfeed Video used to work you'd get fired if during 1 quarter your content didn't get more views than the quarter before. That's obviously extremely anxiety causing for a person in their 20s who gets health insurance through the job.

  • @lsun5322

    @lsun5322

    Ай бұрын

    Ned’s role in recruitment, hiring and as quasi-HR undoubtedly created many skeletons in many closets!

  • @PerryCoxPF93

    @PerryCoxPF93

    Ай бұрын

    God what a sinister guy. Fake wife guy pastiche covering a shady interior. He always gave me bad vibes. ​@@lsun5322

  • @Dominique129
    @Dominique129Ай бұрын

    Honestly, recently I have only kept watching Safiya Nygaard on a more regular basis

  • @vampirelove75

    @vampirelove75

    Ай бұрын

    Yeah she’s the only one I watch

  • @yunacarman

    @yunacarman

    Ай бұрын

    Same Here

  • @chaosdestructionlove

    @chaosdestructionlove

    Ай бұрын

    I honestly got a bit tired of just how produced try guys felt, so only have safiya and Inga from the old food buzzfeed stuff.

  • @duskripper6650

    @duskripper6650

    Ай бұрын

    Yeah, Safiya has really found a good balance between production quality and relatability.

  • @merrymermaid

    @merrymermaid

    Ай бұрын

    she’s the only person that i forgot used to be at buzzfeed!

  • @peytonpalmour5368
    @peytonpalmour5368Ай бұрын

    I think Safiya Nygarrd is a interesting case study because she, or she and her husband, are the the only face of her independent content. She seems to have a team, but it also seems to be pretty small, a couple of producers and an editor, and they mostly get mentioned in passing. When the only people whose image and personality you have to manage are you and your spouse, and when you only have to pay a handful of people, it is easier to do things like take a year long break because of burnout, or move across the country to be closer to family. If you have a team, a studio, employees, you can't take a break, because people still need health insurance premiums paid and studio rent is due and you can't move to North Carolina because you have 25 employees here, or your co-star isn't going anywhere. Which is probably why Watcher was looking for steadier income then youtube ad money, because LA is expensive and so are full time professionals at a production company. Staying a one woman show does mean that she isn't beholden to those other people or responsible for them.

  • @noodle3650
    @noodle3650Ай бұрын

    While I’m happy to hear Watcher went back on some of their choices, I can’t help but feel the trust is broken between them and their audience…which is sad, but maybe a good reminder that, at the end of the day, these people are content creators, not our friends.

  • @noodle3650

    @noodle3650

    Ай бұрын

    But I do hope they can regain that trust, I’ve been a fan of unsolved since the get go and I can’t say I dislike them even now. It was just…an odd reminder for me

  • @hotsexyangel

    @hotsexyangel

    Ай бұрын

    yeaaa I've been a long time fan, was there when they launched the new channel, but i unsubbed today. i just don't think i can ever watch them again tbh, just leaves me with a bad taste in my mouth i don't think i can get past.

  • @alexmalex82

    @alexmalex82

    Ай бұрын

    I mean, they do have staff to play, its not like they are pocketing everything. No one stranger owes you the roof over their head. I do wonder how entitled we get as an audience. Of course they are not our friends.

  • @lynnwood1911

    @lynnwood1911

    Ай бұрын

    I would like to watch them again but it would feel like there's a slight sense of resentment in the content kind of like them feeling forced to do something differently from what they wanted. Also Worth it is the worst of their content imo.

  • @john_molden

    @john_molden

    Ай бұрын

    ​@lynnwood1911, you didn't watch their update video, did you?

  • @elizabethmcfadden3615
    @elizabethmcfadden3615Ай бұрын

    The “leaning into the personality” reminds me so much of John Mulaney and his divorce. I feel like everyone loved him bc like Ned he was the “I love my wife” guy and then when the divorce broke, it went downhill

  • @lina.998

    @lina.998

    Ай бұрын

    not to defend Mulaney but I think his case had more layers to it as the divorce happened after his drug relapse and following withdrawal. Ned straight up cheated on his wife

  • @TH0KH

    @TH0KH

    Ай бұрын

    I've seen him live since then and now he's playing the "my toddler is my best friend" relatable guy

  • @lordtette

    @lordtette

    Ай бұрын

    ​@@lina.998 didn't he get with Oliva Munn and it sounded as it if it was an affair. The wife even went into the mental hospital

  • @mementomorgan6721

    @mementomorgan6721

    Ай бұрын

    I never understood this sentiment. John has OPENLY STATED in all of his standup shows what a fuckup he is and how he’s in and out of rehabs, doing hella Coke etc. yet you all put on him that he was a wholesome fellow because of what reason??

  • @elizabethmcfadden3615

    @elizabethmcfadden3615

    Ай бұрын

    @@mementomorgan6721 I wasnt putting him on a pedestal. I was making an observation of how other people reacted after the news broke. I agree bc of parasocial relationships a lot of people went pretty far with the hate. We probs will never know the full story at the end of the day. I was just saying the reaction for Ned and Mulaney’s situations was similar is all.

  • @bexyPTX
    @bexyPTXАй бұрын

    I've been following the Try Guys since they started all the way in those early BuzzFeed days and I'll say that even though their content has kinda gone in a different direction in the last couple years, it's still pretty consistently entertaining. They're definitely my favorite ex-BuzzFeeders. I feel so proud of how well they were able to bounce back from the scandal.

  • @Bobbnoxious

    @Bobbnoxious

    Ай бұрын

    It's different because Keith has been carrying the Try Guys for awhile now. Eugene's got his solo projects and Zach's got health issues. In a recent episode Zach said to Keith, "I guess you're my boss".

  • @nathangothan601

    @nathangothan601

    Ай бұрын

    Try guys content used to be entertaining. I miss things like try guys game time, rank king, etc. They’re basically never in the same videos together anymore, Eugene has his own stuff, Zach has his own stuff, etc.

  • @Bobbnoxious

    @Bobbnoxious

    Ай бұрын

    @@nathangothan601 Rank King was Eugene's baby. "I'm right, you're wrong, shut up".

  • @blue3616

    @blue3616

    Ай бұрын

    Adding Jonny, Kwesi, Jared, Marisa and Miles to the rotating cast was genius.

  • @TH0KH

    @TH0KH

    Ай бұрын

    ​@@blue3616yeah the rotating cast is great and keeps it from getting stale. The Keith eating vids tho, sooo over those

  • @studiojiggly
    @studiojigglyАй бұрын

    It's so wild how Watcher didn't follow the CollegeHumor/Dropout blueprint. Keep SOME KZread content, but keep new or exclusive content on your own streaming service behind a paywall. This seems like a no-brainer, but they really didn't think it through and fumbled the bag on this one.

  • @Grace-pc1de

    @Grace-pc1de

    Ай бұрын

    I think the other thing they forgot was that Dropout puts out an insane amount of content compared to them. They put out one episode a week I think? Dropout has to have like 15 different shows at this point. And It’s $4.99 lol.

  • @AlanaClimber

    @AlanaClimber

    Ай бұрын

    Even if you exclude the D20 shows, they always have at least 2-3 shows coming out each week with BTS on the off weeks.

  • @bonzupippinpaddleoxacoppil484

    @bonzupippinpaddleoxacoppil484

    Ай бұрын

    That’s what I’m saying!

  • @starbucksname

    @starbucksname

    Ай бұрын

    Not everyone can or should be dropout. I personally think dropout hit the jackpot with their model, but also, they were a much bigger company than watcher is right now. Still Watcher's decision its wild to me, idk how they thought it would be well recieved.

  • @tomatosoup1304
    @tomatosoup1304Ай бұрын

    Gonna be honest, Safiya Nygaard has to be my favourite from Buzzfeed. Her videos are long, well-informed, entertaining due to her many niche interests and relatable references and well-produced whilst also feeling down-to-earth. Try Guys are also still pretty good, despite not having Ned and Eugene around often so they work with people who they also have really good dynamics with

  • @worldsbiggestholdthegirlfan

    @worldsbiggestholdthegirlfan

    Ай бұрын

    Saf and Quinta are my girls fr!

  • @SubhaChugh

    @SubhaChugh

    Ай бұрын

    I agree! Saf is the best

  • @justjoannak

    @justjoannak

    Ай бұрын

    Yup! Her and Quinta are the best

  • @darbykassab8338
    @darbykassab8338Ай бұрын

    Every single time I catch Quinta on TV, like at an award show or an Abbott episode I just get so proud to see her there, I wish her all the best

  • @jimmypad5501
    @jimmypad5501Ай бұрын

    I forgot Quinta Brunson came out of Buzzfeed!

  • @migoreng7789
    @migoreng7789Ай бұрын

    steven lim was on many people's shitlist after him killing the watcher advice podcast because of him saying listener asking for advice regarding homophobic relatives should "understand them". and doubled down in emergency follow up episode, saying he has bigoted friends and he won't stop being friends with them because of that... doesn't surprise me most folks blamed him for this mess

  • @Squadia

    @Squadia

    Ай бұрын

    I always got bad vibes from him so that checks out. He always rubbed me the wrong way, like just a kind of mean dude vibe

  • @ambarcastaneda4763

    @ambarcastaneda4763

    Ай бұрын

    Eww, I didn't know this lol

  • @kaskaskas

    @kaskaskas

    Ай бұрын

    Ah sht I didn’t know that and lwk wish I still didn’t 🙃

  • @jazzycat8917

    @jazzycat8917

    Ай бұрын

    Oh i didn't know that. Steven what the fuck, grow a spine man

  • @SassiFrassGirl08

    @SassiFrassGirl08

    Ай бұрын

    that's actually insane 😭

  • @meowhong
    @meowhongАй бұрын

    just fyi anthony fantano (bald guy with glasses) was never at buzzfeed; he just made a parody 'why i left buzzfeed' that now exists unironically in some compilation videos

  • @pigeondance

    @pigeondance

    Ай бұрын

    oooh thx, I was so confused lol

  • @juliamullaney4281
    @juliamullaney4281Ай бұрын

    I relapsed on lady like and worth it videos 2 weeks ago.. this is well-timed

  • @hotsexyangel

    @hotsexyangel

    Ай бұрын

    relapsed is a perfect way to put it lmao

  • @itsyvonne6512

    @itsyvonne6512

    Ай бұрын

    Sameee! i missed them

  • @unemilifleur

    @unemilifleur

    Ай бұрын

    I loved worth it

  • @ChrisLam
    @ChrisLamАй бұрын

    Omg such a good video on my old work place! My first job out of college and I thought I hit the jackpot in terms of career moves. Not so much lol. If you have any questions about the company for a future video or just out of curiousity feel free to ask me. I can’t promise I can answer everything but I’d love to offer more insight

  • @mistakenlymidwest2460

    @mistakenlymidwest2460

    Ай бұрын

    Please tell me how employers ask about your experience now that BuzzFeeds best days are clearly behind them 😅

  • @phamkhanhlinh5590

    @phamkhanhlinh5590

    Ай бұрын

    Hi Chris! So radom lol coming across your comment here. I still remember you from the buzzfeed days when I was in high school. I hope all is well with you :)

  • @ChrisLam

    @ChrisLam

    Ай бұрын

    @@mistakenlymidwest2460haha sorry to disappoint but most of them keep it cute and don’t go into my personal experience as an employee. Also with the job market I haven’t been getting many interviews lately

  • @ChrisLam

    @ChrisLam

    Ай бұрын

    @@phamkhanhlinh5590I’m hanging in there as much as anyone is who isn’t Steven, Ryan or Shane or Safiya in this economy hahah 😊

  • @meggy0
    @meggy0Ай бұрын

    They say YT is unsustainable, yet spent so much money developing the software for their own streaming service. That must have cost a lot. And the whole 'we didn't want to let anyone go' thing is BS, it's so self serving, if you're bankrupting yourselves to save some employees, then that is an idiotic move, because you'll go bust and your employees will actually be worse off. Let people go if you really need to, then expand if you need as well, its a sad reality, but something many successful companies have done to stay afloat.

  • @maggie5990

    @maggie5990

    Ай бұрын

    So it’s actually the same software as Dropout’s, it’s the same third party vendor. Which surprised me because they made it seem like it was spent years in development, but also raised the biggest issue fans had which was “why didn’t you just partnered up with an already established streaming site, like Dropout or Nebula?”

  • @apathybronson

    @apathybronson

    Ай бұрын

    They also seem to have a *very* high standard of living that makes it seem like all they had to do was cut their own salaries a little bit

  • @WilliamBrinkley45

    @WilliamBrinkley45

    Ай бұрын

    @@apathybronsonI’ve seen the same comment on every video covering that drama also.

  • @kristin123a

    @kristin123a

    Ай бұрын

    @@apathybronsoncut their salary expectations, let go some people, stop making unsuccessful/unprofitable content that is expensive to make. It’s not that hard. Just going through their videos makes it obvious where the biggest issues are.

  • @apathybronson

    @apathybronson

    Ай бұрын

    @@kristin123a their biggest issue seemed to have been to be adamant to keep working like they did at Buzzfeed and do the same content even though a. Buzzfeed had VC money to burn and they don't and b. Nobody cares about Stevens old shows anymore and they also sure as shit don't care enough to pay Andrews salary so he can come back and eat stuff.

  • @mr_chris_topher
    @mr_chris_topherАй бұрын

    It really was like knowing this whole family of people in its glory days. Similar to what the BA Test Kitchen started to put together a couple years ago. Parasocial content just does so well when you find the right combo of personalities!

  • @whatisupbruh2738
    @whatisupbruh2738Ай бұрын

    The watcher situation was also so strange bc THEY HAVE A PATREON. With a significant amount of members so people that were already paying there would have been screwed on top of the ppl that watched for free. They really should have just pushed their Patreon more

  • @rhilavender
    @rhilavenderАй бұрын

    i’m surprised you didn’t talk about quinta at all given she’s the most successful of anyone post buzzfeed, esp in separating herself from being an ex buzzfeed employee to being just seen as a comedian, actress, writer, etc

  • @noire8928
    @noire8928Ай бұрын

    Surprised you didn’t touch on Quinta who is arguably the most successful person to come out of buzzfeed

  • @justjoannak

    @justjoannak

    Ай бұрын

    Agreed! I love Quinta

  • @LocalTorchwoodIntern
    @LocalTorchwoodInternАй бұрын

    Besides only watching a few shows on Watcher and being someone whos been subbed since they left, I feel like out of all the Buzzfeed Ytubers that left, I only watch Safiya constantly still to this day. Her personality is so addicting and her weird and out there ideas are perfect for me. IDK if I will ever go back to watching Watcher because of the whole drama, prolly will only watch the old buzzfeed unsolved videos and thats it.

  • @beejay271
    @beejay271Ай бұрын

    IMO, Shane and Ryan's content was better under Buzzfeed. Not saying it was because of Buzzfeed or anything but just saying during that period they were at their best.

  • @thewolfstarfire
    @thewolfstarfireАй бұрын

    Critikal (aka penguin0) already talked about this, and he had scathing opinions on their choice to do this even as someone who manages many employees himself. He made an great point that they get tons of money from youtube and patreon, so this option just screams pure greed. They already have people supporting their work financially. Now, they just wanna profit off of it more.

  • @amelia507
    @amelia507Ай бұрын

    Literallly in middle school I watched solely music videos and buzzfeed on KZread. That was it. And maybe Minecraft videos lmao

  • @madiskin
    @madiskinАй бұрын

    Watcher was seemingly trying to emulate Dropout, which put out a million completely original hit shows we never saw when they were CollegeHumor (and they still do upload parts and even sometimes full episodes for free to KZread). I think Dropout is an extremely rare case and it’s foolish to bet it all on trying to catch that same bolt of lightning in a bottle when it’s much more common for creators to have success just doing Patreon early uploads

  • @ASmidgeOfPidge

    @ASmidgeOfPidge

    Ай бұрын

    Maybe I'm wrong, but I imagine CH/Dropout was about the size of Buzzfeed's whole video production team, so it would be more comparable to all of these ex-employees creating a streaming service together. I have no clue how three guys thought they could make enough content month to month to be worth the same as that.

  • @kc-lp6wg
    @kc-lp6wgАй бұрын

    Ned jump scare! Lol

  • @12Tecpatl
    @12TecpatlАй бұрын

    I don't watch Safiya nearly as much anymore but I used to be obsessed. Great video as always!

  • @imsosleepyasmr515
    @imsosleepyasmr515Ай бұрын

    Just wondering why didn't you mention Ladylike at all? I watched buzzfeed growing up, I remember that being a big thing

  • @CheziahKatt

    @CheziahKatt

    Ай бұрын

    Kristen and Jen still have a show! And they've had some of the other girls on from time to time

  • @cruztastrophe

    @cruztastrophe

    Ай бұрын

    She did mention them. I was kind of half-watching and mostly just listening, so she might not have put up visuals, but she mentioned ladylike somewhere in this video.

  • @OccamsSledgehammer
    @OccamsSledgehammerАй бұрын

    Just watched the new Watcher video. I never realized how many people don’t like Stephen. And Shane looks like he needs a hug.

  • @yoonbeomie
    @yoonbeomieАй бұрын

    Still watch safiya, her content never seems rushed, all her subseries are fun to watch, especially because they are so lengthy. I also loved watching quinta’a abbott elementary so much.

  • @NickCoppell
    @NickCoppellАй бұрын

    you know i keep kaylasays notifs on

  • @princesstelimena2887
    @princesstelimena2887Ай бұрын

    I really liked this! Would definitely love to see more internet history deepdives!! I think we're close to the same age, so I always relate to your internet experiences haha.

  • @robyn00xx
    @robyn00xxАй бұрын

    Throw back to 2017 Buzzfeed put up a gay prom in DTLA and that shit slapped! Got to meet a bunch of them and meet adam lambert and the guy from mean girls

  • @rica3947

    @rica3947

    Ай бұрын

    that sounds so sweet and fun omg

  • @BigArt1970
    @BigArt1970Ай бұрын

    Watcher had a week or whatever of basically "Tune in soon for our big announcement" and then the big announcement was "Bend over". Ppl were excited thinking it was a preview or a new show announcement. THAT'S what pisses me off more as a fan than any of it.

  • @lydiaweinberger7660
    @lydiaweinberger7660Ай бұрын

    My favorite ex-Buzzfeed channel is Kitchen and Jorn.

  • @worldsbiggestholdthegirlfan

    @worldsbiggestholdthegirlfan

    Ай бұрын

    UNDERRATED

  • @alexmalex82
    @alexmalex82Ай бұрын

    Good to see Casual Geographic mentioned. Still think he is the best script writer on the net.

  • @FOJO27
    @FOJO27Ай бұрын

    WOW, you're sooooo close to one hundo thousand. Hope you hit it soon, you certainly deserve it for all the hard work you put into your content!!

  • @kaeg.7800
    @kaeg.7800Ай бұрын

    at least my boy Curly is educating the people on PBS 🍏💚

  • @user-zt9do1eb1t
    @user-zt9do1eb1tАй бұрын

    Watcher got extremely greedy and thought their viewer base were stupid and would just go along with it. Honestly hugely insulting to their viewers and supporters. Al with smirking grins on their faces. Insane

  • @otter.mayhem
    @otter.mayhemАй бұрын

    The whole Watcher thing is just wild. Their apology was pretty good as far as addressing what people were upset with and taking accountability and changing the model completely. But I cant help but feel like theyre gonna try something like this again. Bc i just dont buy the whole "its hard to stay relevant to brand sponsors" from a channel that big that also does whole freaking skita for their ads. Like if I was a sponsor I'd be stoked at the skit idea bc their viewers would be way more engaged to watch my ads bc they dont want to miss what their fav funny boy said. Versus most of the creators I see that have different outfits, timestamps, rote script reading, generic ad reads that are easy to skip. Like not only are sponsor ads on these massive videos, but people are actually WATCHING them! Like I cant overstate the production value of their ad reads, like they do whole skits with costumes and sets and multiple actors. Maybe if cost vs revenue on ad reads is an issue they could scale back a couple of those extra features too, you don't necessarily need to go balls to the wall with a whole cast and crew for a 6 minute sketch, like scale back dawgs 😂 idk, they said the right words but their reason still doesnt make sense to me and I think its bc they cant say "our finance business bro crunched some numbers and convinced everyone this would really pop off and hey yeah we wanted that thicc bag so we said yes" lmao

  • @TsukiGeek
    @TsukiGeekАй бұрын

    If you're doing more internet history, I'd love you to explore the still very interesting but less negative outcome history of College Humor / Dropout. The fact that they were involved in pre-You Tube internet viral video pioneering, the big business near shutdown, and then that they DID make a streaming service and have survived the potential backlash is so fascinating to me.

  • @ZodiacBoi42
    @ZodiacBoi4222 күн бұрын

    I’m really happy for Ryan and Shane and how they practically raised unsolved from the dead, at this point they’ve now stepped back from their paywall and it proves they listen to their fans. I grew up with their show playing through my tablet way past my bedtime. So it feels so nostalgic for me getting to watch new material. Like Smosh now that Anthony is back.

  • @jazzycat8917
    @jazzycat8917Ай бұрын

    Don't you drag my man CasualGeographic into this, he puts way more thought into his animal tiktoks than any Buzzfeed listicle ever did

  • @kaylasays

    @kaylasays

    Ай бұрын

    I actually really like his videos lol didn’t mean to offend!

  • @sharimissmanmiller1185
    @sharimissmanmiller1185Ай бұрын

    Great video! Love your content which is so smart! Highly thoughtful and well written! Thank you!!

  • @mysticwater9056
    @mysticwater9056Ай бұрын

    Safiya is kinda the only one who got out at a good time and developed her own identity outside of buzzfeed and achieve significant financial success/ retaining internet relevance. Honestly kudos to her, she seems like a lovely person and I wish her and Tyler the best. Edit: besides Quinta ofc

  • @littleguy8714
    @littleguy8714Ай бұрын

    I loved Gabi and Alison on buzzfeed I don’t think I knew what parasocial relationships were when I was a teen haha but I think buzzfeed def thrived from that and didn’t fully realize it or harness it which is why so many left for solo acts

  • @caniex
    @caniexАй бұрын

    would love more content like this!! i know you name dropped sourcefed - that used to be a particular fave of mine i don't see anyone talk about anymore.

  • @mutantsupremacies
    @mutantsupremaciesАй бұрын

    I remember liking LadyLike

  • @ariannaselena9839

    @ariannaselena9839

    Ай бұрын

    Yeah it was actually women driven with real issues.

  • @cr8618
    @cr8618Ай бұрын

    this video is so well articulated and easy to follow. i really enjoyed your narration, thank you for dis

  • @pinkerhero
    @pinkerheroАй бұрын

    really well packaged and thoughtful, nice work !

  • @zainmudassir2964
    @zainmudassir2964Ай бұрын

    Onion News predicted their demise

  • @DrawciaGleam02

    @DrawciaGleam02

    Ай бұрын

    Is their a video about that??

  • @zainmudassir2964

    @zainmudassir2964

    Ай бұрын

    ​@@DrawciaGleam02in early 2010s there was a parody newsclip about BuzzFeed laying off people for their jobs being useless,with a joke about 'which Disney Princess are you?'

  • @mysticwater9056

    @mysticwater9056

    Ай бұрын

    The onion continues to be an oracle in uncertain times

  • @FigliadiSephiroth
    @FigliadiSephirothАй бұрын

    What broke the spell for me was Unsolved. I was an avid Buzzfeed consumer who just so happened to also watch true crime channels to the side, like many others. So when Buzzfeed presented Unsolved, I thought "hey, this is something I'm into, that's great." And then I watched it, and I was horrified. These two guys (forgot the names, my memory for names and faces is awful) were covering very serious cases about real people who had died, and still an essential part of their shtick was that every minute one of them would interrupt the other to crack a joke. I hated that. I hated the disrespect, the lighthearted mood, the jarring humor. And what was worse? Everyone down in the comments loved that. It was their favorite thing and the reason to prefer Unsolved to "any other true crime channel". That's when I realized I was no longer the target audience for this show. I unsubscribed and never looked back.

  • @MMCLLC7
    @MMCLLC7Ай бұрын

    new kayla upload just when i didnt know what to watch 😊😊

  • @missdenisebee
    @missdenisebeeАй бұрын

    Oh man, I followed Buzzfeed for WAY too long😭 I never really watched Buzzfeed Video, but I did regularly visit their website. It was my favorite mindless scroll, like when I was sitting in my car or in a waiting room. I actually enjoyed Buzzfeed News quite a bit, definitely more so than all the listicle bs or dumb quizzes. I can’t say I really follow any former BF personalities…occasionally videos from a few of them pop up in my recommends & I’ll watch them, but that’s about it. Two of my favorite KZreadrs are Stanzi Potenza & Adrian Bliss. Their vids are the ones I regularly go back & rewatch, and laugh every single time. I also love amglimpse, a smaller channel that does amazing deep dives on lesser known scandals & crimes.

  • @stephw.7874

    @stephw.7874

    Ай бұрын

    I love Stanzi and Adrian Bliss!!! ❤

  • @kikiTHEalien
    @kikiTHEalienАй бұрын

    When you said Buzzfeed's content is hosted on several channels you instantly made me feel ancient 😂 Pepperidge Farm remembers when Buzzfeed was a single website which hosted their video content on a single YT channel.

  • @Hifelicia925
    @Hifelicia925Ай бұрын

    Jaiden Animations is awesome. She does a lot of video game content now, but in a cool animation style and she has a great sense of humor.

  • @translivesmatterfr
    @translivesmatterfrАй бұрын

    Girl almost to 100k? Killing it!

  • @jaycepptx
    @jaycepptxАй бұрын

    the paywall gig makes me cry. not with watcher spec, but experiencing the woe with roscoe’s.

  • @LLuke.
    @LLuke.Ай бұрын

    you rock Kayla, excited for the next vid

  • @jmg999
    @jmg999Ай бұрын

    Buzzfeed was the worst. They had garbage content in a terrible format. The thing I liked least about them was when they'd film videos, where they'd "investigate" some new product, they'd always send the least qualified individuals from the office, so they could make a joke out ot if. They were literally trying to tear down new ideas by not taking them seriously, and it was so irresponsible of them. They deserved to go out of business.

  • @Cardboard_Bot
    @Cardboard_BotАй бұрын

    Zaid Tabani is one of my favorite KZreadrs right now, I’ve only known about him for a year and heard about him through Philip Defranco. I don’t follow everything he does cause I’m not as tapped into the fighting game community, but he covers news and makes music, often combining that for his shows. Insanely talented Quinn Curio is a great video essayist, she hadn’t made videos for a while though until she started doing some streams recently which are fun, all of her previous work holds up though and I’d recommend. You’re also one of my new favorite KZreadrs to regularly watch as the first video I caught of yours was on the Colleen Ballinger situation and then I found myself learning all about drag race. I didn’t think that was a helpful answer to your question.

  • @FOJO27
    @FOJO27Ай бұрын

    WOW, you're less than 3k away from 100k - I hope you get those subscribers soon!!

  • @Lu-nj9ec
    @Lu-nj9ecАй бұрын

    I'd love more internet history videos, really enjoyed this one :)

  • @user-xg8qj4nz2h
    @user-xg8qj4nz2hАй бұрын

    I loved this style of video!

  • @StonedHunter
    @StonedHunterАй бұрын

    This was a nice video. Quick but still making sure all the relevant points got made. ^^ As for channels I'm watching? Flawed Peacock, if you like game/movie analysis, this is your man.

  • @bubbleowl1539
    @bubbleowl1539Ай бұрын

    One channel that came out of a buzz feed group that I think is underrated is the kitchen and jorn show. It’s a channel hosted by Kristen and Jen who used to be on Ladylike by Buzzfeed and have now spun-off into their own channel where they do things like try random Trader Joe’s snacks or go thrift shopping. Highly recommend!

  • @Mylo8328
    @Mylo8328Ай бұрын

    I personally don’t hold any ill will against the ghoul boys, they’ve acknowledged what they said was really out of touch and are gonna continue on KZread and I enjoy their content and I personally don’t think they did it out of greed or malice I think they are having trouble with their business, thought it was a good solution, realized it is not, and are doubling back. If they keep making the content I enjoy I’m gonna keep watching them cuz I think they’re great

  • @wittywasnteverwitty7370

    @wittywasnteverwitty7370

    Ай бұрын

    It is easier to ignore shitty behavior in people we want to like

  • @CesarR1037

    @CesarR1037

    Ай бұрын

    I’ll be honest, I’m not familiar with their content or the whole situation, however I will say that I don’t really see a problem if a huge channel wanted to put their content outside of KZread and behind a paywall. Lots of creators would definitely benefit from not having to rely solely on advertisers for their income and the ever increasing censorship. I mean I’ve watched so many videos bleep out words that wouldn’t even be censored on big networks like nbc. I mean KZread pretty much has a monopoly on video sharing with no real competition. If more creators left the platform, KZread would be forced to address the issues that have crept up in the last couple years. That being said, the guys would’ve had to increase their output of content to justify 5.99 a month.

  • @kaymills696

    @kaymills696

    Ай бұрын

    You are incredibly gullible

  • @Unfortunately_Mickey
    @Unfortunately_MickeyАй бұрын

    Snatching defeat from the jaws of victory

  • @hyde52292
    @hyde52292Ай бұрын

    idk i feel like most of the watcher drama was caused because people have put shane and ryan on a pedestal for years as their parasocial buddies and dont realize that these are just regular guys trying to create content so the second they do anything to skew that view, people were gonna riot. i understand where people are coming from, but i do think it is telling how quickly everyone turned on them after so many years of showing they are decent human beings who do care about their fans. virtually no scandals and yet they have no grace from anyone.

  • @sarajerde8280

    @sarajerde8280

    Ай бұрын

    They actually didn't lose all that many subs (haven't checked patreon), and they seem to be starting to climb back up again. Their audience, myself included, is showing them a lot of grace. A lot of the comments I saw were effectively business advice. There weren't that many people that dropped them despite the absurd number of commentary channels shouting from the rooftops "THIS IS JUST GREED"

  • @shalalala4875
    @shalalala4875Ай бұрын

    I really enjoyed this video a lot and your commentary- I like all your videos to be honest! I wish Watcher the best of luck, I really enjoy a lot of their content, especially Puppet History. To answer your question my favorite KZreadr is probably Jen from Fundie Fridays who makes commentary videos unpacking, explaining and sometimes making fun of fundamentalist conservative Christianity.

  • @aliciaserrano
    @aliciaserranoАй бұрын

    Quinta Brunson!❤

  • @Nobootsmama
    @NobootsmamaАй бұрын

    Kayla! Big big, huge fan. (I listen to y’all on the rigged recap) but I’m inquiring about the Chappel Roan vid you talked about doing? Just wondering if that’s still happening or if it was delayed. Love you! 💖

  • @RHKang-hl3ps
    @RHKang-hl3psАй бұрын

    I also miss when the try guys actually tried stuff and were all in the same video. But I understand they can't really do that anymore, I really only watch them without a recipe/instruction, and I'm glad to see they added a rotating cast because the new cast is also really fun.

  • @lameasf
    @lameasfАй бұрын

    penguinz0 made a really good analysis as someone who is a big creator and has a bunch of employees about the amount of money the watcher guys were making, there was NO struggle behind the decision, just greed.

  • @THEDubbleHelixx

    @THEDubbleHelixx

    Ай бұрын

    I think he also said he runs a business that helps other creators manage their channels (or something along those lines), so he has some pretty convincing credentials to back up his analysis.

  • @Zucifer8
    @Zucifer8Ай бұрын

    Anthony Fantano was on buzzfeed?? Edit: last name is not Fontana

  • @faeriegraver

    @faeriegraver

    Ай бұрын

    No he was just joking

  • @narnia_eclipse389
    @narnia_eclipse389Ай бұрын

    i just watched Watcher's recent video - they looked at all the comments and made changes instead of all the videos disappearing from YT and being transferred to their new site they're going to keep them all on YT and instead the subscription will be for people who want to get 1 month early access to their videos but in the end all new videos will also be uploaded to YT

  • @goredongoredon
    @goredongoredonАй бұрын

    Right now my favorite YT channel is Gold Shaw Farms. I don't usually watch farming channels but when GSF uploads a new one I almost always watch it asap. (the cows are currently having babies)

  • @RndmGuyJ365
    @RndmGuyJ365Ай бұрын

    I would like some more movie reviews. You are good at them. I think you could have a channel based on that alone.

  • @rowiel81
    @rowiel81Ай бұрын

    Sometimes I feel like they sold their soul to Buzzfeed and once they tried to free themselves of it they still ended up even more greedy in the end. How sad, I was fully prepared to support these guys.

  • @Gustavo_Rodriguez
    @Gustavo_RodriguezАй бұрын

    Amazing video. Keep it going 💪

  • @meenachadha3766
    @meenachadha376622 күн бұрын

    Thank you for such an insightful piece

  • @SMJ-ix8qn
    @SMJ-ix8qnАй бұрын

    With the note about the try guys (excluding the Ned thing) is that they want to do different content, they want to explore, dive into more complex themes, and lean into improv comedy. They couldn’t do the same thing forever , and I think it’s great that it has allowed Eugene to write movies and Zack to write sketches, and Keith to join lewburger. The buzzfeed says were almost a decade ago. The try guys, the audience, and thus the content all grew up.

  • @collinmarlin921
    @collinmarlin921Ай бұрын

    So excited to watch this vid but where is the Chappell Roan vid 🤧

  • @worldsbiggestholdthegirlfan

    @worldsbiggestholdthegirlfan

    Ай бұрын

    Thanks I’m so glad I’m not the only one who remembers this was coming!

  • @collinmarlin921

    @collinmarlin921

    Ай бұрын

    @@worldsbiggestholdthegirlfan I understand if she has to postpone it further or cancel it all together but I wish she’d let us know 😫

  • @julesvonlipwig5209
    @julesvonlipwig5209Ай бұрын

    Never really watched any Buzzfeed videos/series back then, but as a former fan of Roosterteeth/AH...yeah, I’m all too familiar with this story. Damn, even down to the wife guy scandal.

  • @princessxxramo
    @princessxxramoАй бұрын

    Buzzfeed Worth it was the bee's knees! I still go back to those videos regularly to get inspiration for my own cooking. Andrew is a gem.

  • @user-ku1po2jj5q
    @user-ku1po2jj5qАй бұрын

    this video is how i realized where i recognized the lady from abbot elementary 😭😭

  • @justjoannak

    @justjoannak

    Ай бұрын

    Yup, Quinta Brunson

  • @Darapsa
    @DarapsaАй бұрын

    2:25 David Letterman's Top Ten List(started in 1985) and every quiz in every fashion magazine for the last 100 years, just to name a couple.

  • @talonthehand
    @talonthehandАй бұрын

    I was a cracked kid rather than a buzzfeed kid, so all that was stuff I was aware of at the periphery, but not really in depth at all

  • @kiannajohnson2757
    @kiannajohnson27576 күн бұрын

    Where did you get that sweater? I love it!

  • @mobyoctopad
    @mobyoctopadАй бұрын

    I have to say you’re my favorite KZreadr right now, Kayla!

  • @billiebee7845
    @billiebee7845Ай бұрын

    omg you mentioned sourcefed and it unlocked a whole bunch of 2010s memories 😭

  • @bippitybopittydude
    @bippitybopittydudeАй бұрын

    If you want to see how other people do this type of internet history content, highly recommend Stange Aeons! She does mostly Tumblr history and it's fascinating

  • @TinyTurtleDuck
    @TinyTurtleDuckАй бұрын

    I would be really interested in watching a similar video about the contrasting rise of Dropout post-CollegeHumor and how they managed to do a similar move very successfully

  • @retrohmusic
    @retrohmusicАй бұрын

    Love ur content

  • @gissellept
    @gisselleptАй бұрын

    Do we have a where are they now Buzzfeed edition of our fav 2014-2017 buzzfeed creators? Because i do randomly be thinking "What ever happend to that wine mom?"

  • @viktorija214
    @viktorija214Ай бұрын

    Hahhaha i completely forgot that Safiya Nygaard used to be part of buzzfeed😂.I love watching her videos.😊

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