The Rebrand That Killed Twitter

all you need is $44 billion and a dream
WATCH LIVE ► / atrioc
TWITTER ► / atrioc
DISCORD ► / discord
REDDIT ► / atrioc
Edited by eriksenchee | / eriksenchee
FULL VOD: • Twitter Rebranded to 𝕏...
#atrioc #x #twitter

Пікірлер: 2 300

  • @HandlesL
    @HandlesL10 ай бұрын

    There should be a mental evaluation on Elon Musk’s unhealthy fixation with the letter X: - Tried to change paypal to X - Names his cars after the letter X - Names his spaceship company after the letter X - Named his last child X - Changed one of the most successful social media’s brand recognition to the letter X

  • @pistachiostars

    @pistachiostars

    10 ай бұрын

    I diagnose him with narcissist

  • @egg-pie2601

    @egg-pie2601

    10 ай бұрын

    @@pistachiostarsi diagnose him with not listening to 97% of people

  • @Ignas_

    @Ignas_

    10 ай бұрын

    Shhh, don't say fixation

  • @moonshinei

    @moonshinei

    10 ай бұрын

    he’s really into porn I think

  • @rapid___

    @rapid___

    10 ай бұрын

    Forgot to mention his eX wives

  • @EllaEllaAudios
    @EllaEllaAudios10 ай бұрын

    His hyperfixation on the letter X has consumed his entire business and personal life for decades it's genuinely very funny

  • @cd-ramos

    @cd-ramos

    10 ай бұрын

    he used too many porn sites

  • @kehmisst

    @kehmisst

    10 ай бұрын

    f----t

  • @courier6960

    @courier6960

    10 ай бұрын

    It literally got him kicked out of PayPal and now it might get him kicked out of Tesla leadership having to pay off his Twitter loans/debts… it’s literally come full circle now.

  • @EllaEllaAudios

    @EllaEllaAudios

    10 ай бұрын

    ​@@kehmisstI cannot believe I am currently being called homophobic slurs in the marketing monday comment section lmfao

  • @atkascha

    @atkascha

    10 ай бұрын

    @@courier6960 remember, he never **actually* worked for PayPal as well. It was Confinity, and yes... he had a butt load of stock... but after he was ousted (fired) they rebranded to PayPal lol

  • @ashroskell
    @ashroskell10 ай бұрын

    Now we all know how to troll Musk. Just keep calling it, “Twitter,” “tweets,” and, “followers.”

  • @Ham8one001

    @Ham8one001

    10 ай бұрын

    Yes!

  • @fentanylfrog8403

    @fentanylfrog8403

    10 ай бұрын

    I think most people gonna keep doing that without realizing it lol. You can't change a word people have been using for more than a decade and expect them to accept it. Plus 'tweet' just sounds way better.

  • @castorchua

    @castorchua

    10 ай бұрын

    @@fentanylfrog8403 It will change and there is a a harder troll... this whole thing will simply disappear. People will remember tweets the way some of us remember the "bing bong" sonds that ICQ made

  • @ashroskell

    @ashroskell

    10 ай бұрын

    @@fentanylfrog8403 : I always thought, “Tw@er,” “Tw@,” and, “Sewer,” sounds better, more fitting at least, but I know what you mean. 😉

  • @yukelalexandre8885

    @yukelalexandre8885

    10 ай бұрын

    Yeah, Imma do that as well, I like X but fuck rebranding Twitter, just have it be above like Alphabet for Google or whatever. I’m never changing terminology ever, screw that. Now if they add X specific only features like wires why not. In the meantime leave the blue bird alone.

  • @AdrielSjahfiedin
    @AdrielSjahfiedin10 ай бұрын

    The problem is that Elon could have just made his own social media company and that would probably cheaper than buying Twitter and literally deconstructing it building his own brand.

  • @j_the_don5160

    @j_the_don5160

    10 ай бұрын

    Genuinely. Still it’s probably a tax write off or he’ll just get a loan that he can finance and never actually pay a lick of that $40 billion. He’s the richest documented man on the planet I doubt he’s actually paying for luxury items and businesses with real money anymore.

  • @castorchua

    @castorchua

    10 ай бұрын

    He just wanted to say "Fuck you, I'm rich bitch" to silicon valley and the left.

  • @GetterRay

    @GetterRay

    10 ай бұрын

    Having a social media company was never the goal of buying Twitter in the first place, so I don't see how that's a "problem".

  • @MrBa143

    @MrBa143

    10 ай бұрын

    You would still have had twitter as a competitor. Well, now Threads is here.

  • @steffenbendel6031

    @steffenbendel6031

    10 ай бұрын

    But now he can do a business presentation with a chart comparing twitter user numbers and users of X App.

  • @ChrisCharliemadman
    @ChrisCharliemadman10 ай бұрын

    Elon rebrands Twitter as X and naturally everyone asks Y…

  • @hikikomori_3708

    @hikikomori_3708

    10 ай бұрын

    +2

  • @spencerrincer

    @spencerrincer

    10 ай бұрын

    I guess we will z what happens

  • @jerryinspired

    @jerryinspired

    10 ай бұрын

    ⁠@@spencerrincer not A reason to panic

  • @MD-vs9ff

    @MD-vs9ff

    10 ай бұрын

    You can make that shorter. Elon: X! World: Y?

  • @idlegameplayer3756

    @idlegameplayer3756

    10 ай бұрын

    @@jerryinspiredeveryone B calm

  • @slayinderp7501
    @slayinderp750110 ай бұрын

    So glad that Elon finally got to live his dream of renaming a brand to X so he can finally see that every single other person who ever told him it was a bad idea was right.

  • @AMageOldAsDirt

    @AMageOldAsDirt

    10 ай бұрын

    Elon wouldn't question his own opinion if God told him he was wrong. That man is less self-aware than the blood cells in his body

  • @inthefade

    @inthefade

    10 ай бұрын

    Yeah that is pretty epic. What a dumb rebranding.

  • @YoshiClapz

    @YoshiClapz

    10 ай бұрын

    😂

  • @kaynkayn9870

    @kaynkayn9870

    10 ай бұрын

    He's so disconnected with the world, he thought he could own the internet just because he's rich. Everything app like the CCP, get out of here.

  • @darkithnamgedrf9495

    @darkithnamgedrf9495

    10 ай бұрын

    ⁠@@Tyler-ec2pbcalling Elon musk successful rn is a massive stretch. We aren’t hating on him, we are making fun of him because he does a really publicly stupid thing.

  • @VillackDeSage
    @VillackDeSage10 ай бұрын

    The true tragedy of this entire story is to imagine what anyone could have achieved with HALF of the loss in value from those decision, like... Elon pretty much threw those billions in the garbage, and he is still sickeningly rich.

  • @ct1762

    @ct1762

    10 ай бұрын

    no. he has a fraction of that in cash. rest is hyped stock. he cannot afford to have twitter go under.

  • @chimchu3232

    @chimchu3232

    10 ай бұрын

    ​@@ct1762well yeah, but he can sell more stock. He's worth hundred of billions, even if tesla stock falls by an order of magnitude, he'll still cash out hundreds of millions

  • @borismuller86

    @borismuller86

    10 ай бұрын

    I don’t understand people describing all this as “pocket change” for him. Even if you’re a billionaire; losing billions hurts. Especially when it’s a direct result of your actions.

  • @ct1762

    @ct1762

    10 ай бұрын

    @@borismuller86 he will need to dump more and more tesla stock just to cover the interest payments, let alone losses. very serious trouble he has gotten himself into!

  • @Chroniclerope

    @Chroniclerope

    10 ай бұрын

    @@ct1762I wonder what the shit show will be like if someone else becomes the primary shareholder of Tesla.

  • @woody_you_want
    @woody_you_want10 ай бұрын

    Fun fact about the importance of branding: A while back, SBC global bought AT&T while it was floundering and the most hated company in America just so they could have the brand name. It's also Meta became a parent company and didn't actually change the name of Facebook or Instagram

  • @vylbird8014

    @vylbird8014

    10 ай бұрын

    Sometimes it goes the other way - a company can become so scandalised, so reviled, that their best response is to change their name in order to escape their reputation. One extreme example: The mercenary company - sorry, the 'private military contractor' company, they don't like the M word - Blackwater. They made a few mistakes, carried out a couple of headline-making massacres, and their reputation was so tarnished they had to rename to Xe Services. Then again to Academi. And once more to Constellis. They do dirty work for the CIA - stuff the US government would rather have done indirectly, so that should it become public the blame may fall elsewhere. Assassinations, abductions, torture, that sort of thing. In such a disreputable industry, it pays to have no reputation at all.

  • @ProjectLDV

    @ProjectLDV

    7 ай бұрын

    @@kelsormjaquanyeah manipulation is a mandatory part of existence as a whole.

  • @Veethran88
    @Veethran8810 ай бұрын

    The funny thing is "X" used as a porn symbol predates internet porn sites entirely as well. It was used all the way back in the seventies as a way of showcasing adult theateres with X rated movies. Its literally Elon's silly branding vs 50+ years worth of industry branding.

  • @MD-vs9ff

    @MD-vs9ff

    10 ай бұрын

    They don't even use it as a rating anymore! The MPAA chose not to trademark the X rating for some reason, which lead to a lot of outfits using it as a "rating" without actually getting an official MPAA rating. And also the over the top XX and XXX ratings. The official rating for adult-only content is now NC-17.

  • @Veethran88

    @Veethran88

    10 ай бұрын

    @@MD-vs9ff sounds like a chemical agent lol

  • @kaynkayn9870

    @kaynkayn9870

    10 ай бұрын

    oh god, I didn't think about typing x on your broswer. Bad enough when you press p and pornhub shows up.

  • @daveroche6522

    @daveroche6522

    10 ай бұрын

    So, ‘X’ now represents... A. Pirate tree-zhure (aaaaaarrrrrrgh)? B. Certain (alleged) pee-tapes (aaaaaaagh)? C. Marking the spot (See B)? D. A shovel-faced narcissistic idiot proving it IS possible to be richer and far more stupid than a certain stable-genius X-president? ( Dodhéanta, is ea é? Unmöglich, ja? ), E. ALL of the above? Progress, eh?

  • @cuckoophendula8211

    @cuckoophendula8211

    10 ай бұрын

    I think an extra tidbit of history is that this was the time when the porn industry co-opted the "X rated" term. If I'm not mistaken, "rated X" used to be an official rating (i.e. Clockwork Orange), but the porn industry began using the term so much to the point when the public began to associate that rating to porn (and I think the official ratings board changed their X rating to NC-17).

  • @rishikadiyala4584
    @rishikadiyala458410 ай бұрын

    I pray for the children finding the wrong X website

  • @l4so102

    @l4so102

    10 ай бұрын

    finding twitter isn't much better tbh

  • @ymeyers6225

    @ymeyers6225

    10 ай бұрын

    Yeah poor kids would end up on twitter

  • @TheZeagon

    @TheZeagon

    10 ай бұрын

    With every post that blows up the top comments are verified onlyfans girls what's the difference

  • @thewoogs

    @thewoogs

    10 ай бұрын

    I pray for children to not go on twitter and save their souls

  • @ax.dendrite

    @ax.dendrite

    10 ай бұрын

    THAT WEBSITE DOESN'T HAVE HAMSTERS

  • @MrPerser
    @MrPerser10 ай бұрын

    I sometimes wonder what would've happend if Twitter had kept Vine alive.

  • @spheal608

    @spheal608

    8 ай бұрын

    They could’ve been the TikTok of today if they just kept going

  • @DianaProudmoore

    @DianaProudmoore

    8 ай бұрын

    Logan Paul would still see the body but post it on Vine~

  • @gamepool8517

    @gamepool8517

    8 ай бұрын

    Because TikTok is successful today that doesn't mean vine will have been success!what you are saying is giving what if I was born in a very rich family and having everything I want,that is something that just doesn't often happen!

  • @ajjamieson5893
    @ajjamieson589310 ай бұрын

    He drank his own cool aid. He spent years convincing people he was brilliant but he mostly tricked himself

  • @DopaminedotSeek3rcolonthree
    @DopaminedotSeek3rcolonthree10 ай бұрын

    If I was Zuck, I wouldn't lift a finger about the X trademark. Don't correct your enemy when they're making a mistake.

  • @littlemonztergaming8665

    @littlemonztergaming8665

    10 ай бұрын

    Fun quote

  • @DopaminedotSeek3rcolonthree

    @DopaminedotSeek3rcolonthree

    10 ай бұрын

    @@littlemonztergaming8665 Sun Tzu said that!

  • @tenacity25

    @tenacity25

    10 ай бұрын

    Don't do it until the website is near-dead. Let Elon lose as much money as physically possible and completely kill the website, THEN sue. But before he loses the ability to do so.

  • @corykurkowski5939

    @corykurkowski5939

    10 ай бұрын

    ​@@DopaminedotSeek3rcolonthreeand I think he'd know a little bit more about fighting than you do pal

  • @thewoogs

    @thewoogs

    10 ай бұрын

    ok Napoleon...

  • @Extension_cord11
    @Extension_cord1110 ай бұрын

    Holy shit dude I can’t believe he’s killing his company harder

  • @MattJDave

    @MattJDave

    10 ай бұрын

    He's going for the Any% Speedrun, it's kind of amazing. He's like Wheatley on steroids. The kind of moron that Valve would be called out as being too cartoonish if they wrote Wheatley as.

  • @mineantoine1248

    @mineantoine1248

    10 ай бұрын

    I dont understand why he is not hearing other than dickriders

  • @xraceboyex

    @xraceboyex

    10 ай бұрын

    The company lost money for 15 years straight before he bought it. Funniest thing about comments like this is they ignore that the company is nearly profitable for the first time in its history

  • @spvo1886

    @spvo1886

    10 ай бұрын

    @@xraceboyex lil bro hes lost like 30 bill on it

  • @Envengerx

    @Envengerx

    10 ай бұрын

    ​@@xraceboyexhow much did they lose per year in the last 15 years?

  • @ArtisticCeleste
    @ArtisticCeleste10 ай бұрын

    The whole twitter situation feels like an overgrown child throwing a tantrum over being legally made to go through with purchasing the site, and doing everything in his power to destroy it out of spite.

  • @Notllamalord
    @Notllamalord10 ай бұрын

    Can’t wait to watch some x videos, play some x games, and even tune into an x live

  • @BigPapaNerglop
    @BigPapaNerglop10 ай бұрын

    I personally would buy Twitter for a pretty high price, also known as about 10 dollars

  • @fatnose0

    @fatnose0

    10 ай бұрын

    Not worth it, it loses thousands a day rn

  • @tylerfiore9758

    @tylerfiore9758

    10 ай бұрын

    @@fatnose0he could resell for 15 ez 5 bucks

  • @CC-2062

    @CC-2062

    10 ай бұрын

    You mean X ?

  • @CC-2062

    @CC-2062

    10 ай бұрын

    ​@@tylerfiore9758someone might think its an actual porn site and buy it then

  • @felix_xb

    @felix_xb

    10 ай бұрын

    You would pay 10$ to "buy" Elon's DEBT? thats millions in debt my man. Stay away.

  • @Kenarew
    @Kenarew10 ай бұрын

    This is a man that knows how to turn his next business into his ex-business

  • @fortissears5388

    @fortissears5388

    10 ай бұрын

    x-business?

  • @konkerouf

    @konkerouf

    10 ай бұрын

    this is a man who's a bit too much biased to check someone's record

  • @BingtheLizard

    @BingtheLizard

    10 ай бұрын

    He does that with spouses too

  • @fortissears5388

    @fortissears5388

    10 ай бұрын

    @@BingtheLizardIn one case, he did it twice!

  • @MacAutomationTips
    @MacAutomationTips10 ай бұрын

    Your critique is seriously on point and even funny. Great job. I see Musk and his vision as what I call “rich dystopia,” which means the wealthiest people of the world actually are responsible for the destruction of the world.”

  • @redacted6092
    @redacted609210 ай бұрын

    glad you brought this series back felt like j wasnt learning as much about marketing when you werent uploading

  • @DoNotLookDown
    @DoNotLookDown10 ай бұрын

    He bought Twitter to be the loudest voice in the room and have people look at him. Every tweet gets millions and millions of views and that strokes his ego enough to be satisfied.

  • @willow990

    @willow990

    10 ай бұрын

    He 100% zerking off to his like numbers and all the meat riders in the replies

  • @woody_you_want

    @woody_you_want

    10 ай бұрын

    Even though he had to tell the 3 employees he has left to boost his tweets more because Joe Brandon ratio'd him 😂

  • @vylbird8014

    @vylbird8014

    10 ай бұрын

    If he keeps this up, he'll be the loudest person in an empty room.

  • @ogkev7825

    @ogkev7825

    10 ай бұрын

    He bought it to be in control of “the button”

  • @Coconut-219

    @Coconut-219

    10 ай бұрын

    Twitter being a monopoly on information was a bad thing already. You're just complaining because "your guy" isn't the one in charge anymore, because you are no longer the one benefitting from this bias.

  • @teknoreaper9232
    @teknoreaper923210 ай бұрын

    the meta logo being the same as the wechat logo is incredibly comical. Imagine you're watching a show and there's two big superbad global corporations fighting each other for more power and the logos for them are literally 180 degree flips of eachother. Its on the nose for fucking fiction. we truly live in a society.

  • @kak42

    @kak42

    10 ай бұрын

    Corporations are competitors, not enemies, so - makes sense

  • @pustota7254

    @pustota7254

    10 ай бұрын

    Your comment got liked 69 times.

  • @dperr338

    @dperr338

    10 ай бұрын

    What WeChat logo? I don’t see the resemblance and I used to use WeChat for work when I worked for a Chinese company.

  • @dperr338

    @dperr338

    10 ай бұрын

    WeChat logo is two chat bubbles.

  • @teknoreaper9232

    @teknoreaper9232

    10 ай бұрын

    @@dperr338 oh I meant the one atrioc is referring to at 10:20 Didn't realize that either wasn't the main logo or they have multiple or something. The orange one and the blue meta one are basically the same.

  • @CainXVII
    @CainXVII20 күн бұрын

    I love that nine months later, it is still "the app formerly known as Twitter"

  • @southendbos
    @southendbos9 ай бұрын

    Now he’s suing the Jews for defamation blaming them for a 60% reduction in advertising.

  • @rafitosz
    @rafitosz10 ай бұрын

    We all joked about how Elon Musk should buy twitter, to eventually, delete it. He's doing it. And I'm all here for it.

  • @Electronica27

    @Electronica27

    10 ай бұрын

    do you really want those twitter users who only use twitter to start invading other sites like yt and instagram to spout there nonesense there too?

  • @woody_you_want

    @woody_you_want

    10 ай бұрын

    Who is we? I don't think any non Elon Musk fans joked about this. Twitter may have been toxic, but it was the best app for aggregating news from around the world. Now it's just a place for groypers to pay $8 to make sure everyone can see how unhinged they are

  • @SmoothTurtle840

    @SmoothTurtle840

    10 ай бұрын

    Yeah but it’s just gonna cause that shit to spill out into other spaces. Remember how bad KZread got the second Vine died? We’re still dealing with the repercussions of Logan Paul’s stunt in Japan…

  • @shaneclark8903

    @shaneclark8903

    10 ай бұрын

    This is gonna result in a lot of artists, animators, and voice actors losing a ton of revenue. Twitter is kinda the place to go to look for talent, especially if you’re working on an indie project without a ton of money. While twitter is largely a cesspool, there are a lot of people who rely on it to pay their bills.

  • @strangeaelurus

    @strangeaelurus

    10 ай бұрын

    ​@@shaneclark8903I was thinking about this! As funny as it is to see how Musk is destroying Twitter, it's also disappointing to see a big method of communication and exposure become defunct/obsolete.

  • @bobstevenson3130
    @bobstevenson313010 ай бұрын

    As someone who only uses Twitter for porn I see this as an absolute win

  • @chaosgamer7348

    @chaosgamer7348

    10 ай бұрын

    Lmfao so true 😂🤣😭

  • @_wegota2319_

    @_wegota2319_

    10 ай бұрын

    Happy for you

  • @jakechung8951

    @jakechung8951

    10 ай бұрын

    Same 😂

  • @donrane

    @donrane

    6 ай бұрын

    I´m fappy for you.

  • @ericad8412
    @ericad841210 ай бұрын

    Im kind of glad were in a spot to have this discussion. There really are some things money can't buy.

  • @zants_
    @zants_10 ай бұрын

    As much as I like Twitter (I legitimately do), the fact that this is happening at the same time that reddit keeps stumbling (and to a lesser degree, Twitch)... I'm really hoping that these companies fail and we can have some newcomers bloom from their ashes. I'm thinking about how reddit itself came out as the better product when Digg stumbled and users had their exodus. It's been far too long since a new social media website actually had a chance; they're acquired as soon as they show any threat and the purchasers (these very dinosaur businesses) continue to do absolutely nothing in terms of innovation. As an aside, most of all I wish this would happen to KZread, but the cost of running a video service is so prohibitively expensive that every service has failed as soon as they started to take off, so unless something drastic changes to the way the internet functions [or if TikTok just pivots a tiny bit I guess] it would seem that we're stuck with KZread for forever - in my opinion, KZread truly represents "too big to fail" in the non-ironic sense.

  • @JohnSmith-fz1ih

    @JohnSmith-fz1ih

    10 ай бұрын

    What’s wrong with KZread?

  • @IgneousGorilla

    @IgneousGorilla

    10 ай бұрын

    It's owned by Google, Google is evil and it's too big not to be. It must be evil to remain this big while making most of their "products" "free".

  • @zants_

    @zants_

    10 ай бұрын

    @@JohnSmith-fz1ih In the case of KZread, while I think it's a great app/website, the lack of competition makes it so that new features are slow and seldom. So, it's more of "I wonder how much better KZread would be if there was a competitor for them to keep one-upping." Heck, a quick example is how adult video websites had video previews way before KZread did. I think the same adult video websites also innovated the ability to act on videos from the browse page (e.g. adding to Watch Later and other actions) rather than needing to open up the video first. KZread eventually copied these features. The meme about adult websites being the fastest form of innovation aside, the fact that they're beating a huge website like KZread to create features shows that there's a lack of motivation at KZread.

  • @JohnSmith-fz1ih

    @JohnSmith-fz1ih

    10 ай бұрын

    @@zants_ Got you. I like KZread but I can agree with what you’re saying about competition. The size/corporate nature of KZread probably has a lot to do with it too. A big platform with big revenue generation won’t be as keen to experiment.

  • @WyattUTFT
    @WyattUTFT10 ай бұрын

    Elon's commitment to disproving the intelligence of billionaires is incredible

  • @MrLondonGo

    @MrLondonGo

    10 ай бұрын

    The further into the video the more I see what a sh*t show the whole thing is, but yet I remain not a billionaire.

  • @stefan514
    @stefan51410 ай бұрын

    With the 44 billion he (well, some investors and twitter themselves actually) paid he could have just developed his X from the ground up

  • @th3oryO

    @th3oryO

    10 ай бұрын

    It also technically killed the competition though (Twitter itself). Well, at least until threads showed up.

  • @gordonramsdale

    @gordonramsdale

    10 ай бұрын

    For about 10 million he could do that…

  • @Alsry1

    @Alsry1

    10 ай бұрын

    @@gordonramsdaleyou could find some random dude who’ll do it for 5 bucks

  • @being47

    @being47

    10 ай бұрын

    44 billion he could have made atleast 4400 twitter .

  • @woody_you_want

    @woody_you_want

    10 ай бұрын

    It could have done wayyyy more than that because that was much more than Twitter was worth

  • @tim3line
    @tim3line10 ай бұрын

    Your coverage on this was REALLY good

  • @WeAreJaus
    @WeAreJaus8 ай бұрын

    Wild to see how a single letter can cause such a ripple effect! There are opportunities on the horizon as well with a potential wechat style app, which hasn't been done yet in the West. The jury is still out! Great video as always

  • @greenoftreeblackofblue6625
    @greenoftreeblackofblue662510 ай бұрын

    Press X to pay respect.

  • @TheMarslMcFly

    @TheMarslMcFly

    10 ай бұрын

    Press X to doubt.

  • @steve43ful

    @steve43ful

    10 ай бұрын

    🫡

  • @supC_

    @supC_

    10 ай бұрын

    X

  • @alexmoavero3428

    @alexmoavero3428

    10 ай бұрын

    x

  • @TigSu

    @TigSu

    10 ай бұрын

    X

  • @D3SC0N3CT3D
    @D3SC0N3CT3D10 ай бұрын

    Twitter's brand is so strong that Tweet become a recognized verb on international dictionaries

  • @graphospasm5394

    @graphospasm5394

    10 ай бұрын

    Yeah I remember learning what a tweet was from a good commercial like 10 years ago. They put so much effort in building the brand.

  • @Palaecro
    @Palaecro10 ай бұрын

    I genuinely wonder if he's going to walk it back or if he even can.

  • @smirnovamaria9611
    @smirnovamaria961110 ай бұрын

    I've seen small social networks die before "we need to rewrite it from scratch" is a first symptom of "will die in 4 years" disease They can't decipher how it works. Then they can't write their own version. Then they use old code stitched with new lines, then migration goes bad, they try to either power through or rollback. And by the end of it, the site becomes so bugged, nobody wants to use it anymore. Its a blessing if security holds in this process, and people at least can access their accounts and can't access other accounts.

  • @SimplyMattis
    @SimplyMattis10 ай бұрын

    I think the obvious reason to buy Twitter was the large userbase, right? So many people have used the Platform for like 10+ years at this point, right now we're seeing how far Musk can push his changes before a substantial amount of users leave

  • @Greenitthe

    @Greenitthe

    10 ай бұрын

    The userbase is the only thing left he can lose, at least until the debt holders come for him...

  • @m1LKbagzz

    @m1LKbagzz

    10 ай бұрын

    Yeah for sure, still not worth the price though

  • @TheManinBlack9054

    @TheManinBlack9054

    10 ай бұрын

    They will never leave.

  • @0x5DA

    @0x5DA

    10 ай бұрын

    a userbase can be coerced into leaving a platform for much less than $44B, though

  • @WARnTEA

    @WARnTEA

    10 ай бұрын

    Not really. He bought Twitter because it accelerates his timeline. Some things about Twitter is non-trivial. Its easy to build a comment section but then serving that comment section across the world to millions of users is fairly complex not just in code but also with hosting the servers that code resides on. The userbase is just a nice bonus, it helps speed up adoption of the new services he launches. However its not really required. Elon’s brand that he built through his other companies is already very large. He could easily build the userbase from scratch, there are a lot of little things he can do leveraging his existing companies to provide services on X that would encourage a huge migration of users. The only negative is that it would take 2-5years for that adoption to take place at which time a competing everything app could popup from google or facebook and potentially prevent him from achieving his goal. Also, it doesn’t really matter if the users stop using twitter. In fact that might even be easier for them as they launch new services and change how twitter works at a fundamental level. At the end of the day its a lot easier to entice someone to log into their old account than it is to encourage people to make a new account. So lets say X becomes very creator friendly and doesn’t take as much profit from subscriptions/donation/ads, and they allow users to send friends money through twitter like it is cashapp, its really no wild to see someone being convinced by their friend to log into X to send money and while they are there, they might like the changes to content hosting and tweeting. Maybe the platform becomes better to use due to less bots. If Elon just wanted to create a social media app he definitely would have bought Twitter for the userbase because obtaining a userbase as a social media is very fickle. Its all based on trends. However what Elon plays to do provides benefits to users beyond just sending messages. The messaging portion of the app is really just a way to keep people in the ecosystem, and a way to encourage people to leave money in X as virtual money. Just look at all the media companies struggling to make a profit because they can only make money from subscriptions or ads. An everything app doesn’t have this trouble. If most of the money put into the app is traded between account holders then the money never gets converted back to USD, meaning that X can use that as an interest free loan and like a bank they can make money through safe investments, and then they can charge a really small transaction fee on every trade made on the platform. Since they are just moving 1s and 0s around to facilitate trades, they are basically just receiving free money. The users love it because the transaction fees would be a lot cheaper than what creditcard companies or delivery apps like uber charge. This skimming off the top of every transaction allows an everything app to make good decisions that benefit their users because their biggest goal is keeping their users in the ecosystem. Eventually X won’t want to have too many ads because they won’t want to risk people leaving the system. They don’t want to charge too much for transaction fees or rideshare/food delivery fees because they want people to be used to spending money inside of the app’s ecosystem and never converting money out of the system into USD. Creditcards are basically non-existent in china because everyone pays with wechat since the merchants prefer it due to lower processing fees. Also, even if X became a monopoly they probably would go full greed mode because X will never gain a large footing in China, so there would always be a backup app people could switch to if one of them decided to be greedy. Plus, Elon musk makes too much money from everything else he does that building X is more of an ego booster for Elon than simply a profit farm, I think the fact that X would be a private company would make it so they don’t prioritize a year over year increase in profits and instead focusing on making enough money to maintain the services that they provide. If an everything app is on the stockmarket I would be very afraid of them becoming anti-consumer in order to squeeze out every last drop of profit, and eventually killing the company in the process.

  • @jesuisfudgeman874
    @jesuisfudgeman87410 ай бұрын

    it's like buying a chair, taking it apart piece by piece, burning those pieces, and then building a completely different chair that is of worse quality

  • @keceti9606

    @keceti9606

    10 ай бұрын

    and then expecting people to think you just invented the best chair ever

  • @FirstCreation06

    @FirstCreation06

    10 ай бұрын

    Literally just the Ship of Theseus, in a way lol

  • @hinzster

    @hinzster

    10 ай бұрын

    nah, more like burning every piece of that chair, spray-painting the smoking remains and call it a cupboard. Then being surprised people don't want to use his "cupboard" as a replacement for television, school. air-conditioning and banking.

  • @amuro9624

    @amuro9624

    10 ай бұрын

    He's building the chair that kills you in disco Elysium

  • @Undivided_X

    @Undivided_X

    10 ай бұрын

    ​@@amuro9624hear me out, brattan!

  • @BogeyTheBear
    @BogeyTheBear10 ай бұрын

    He's trying to make X into an all-in-one product, where your services and features are bundled together into one tidy space. Like a box. His next idea would be to re-brand this package into what I like to call an "X" Box... ...whattayamean that's already taken?

  • @spacewinter
    @spacewinter10 ай бұрын

    Really sucks cuz twitter had some great uses at its peak. It was really good for following trending topics and viral posts from rando people that aren't "influencers" like it is on instagram

  • @roxqu
    @roxqu10 ай бұрын

    This is one of the rebrands of all time

  • @TBH_Inc

    @TBH_Inc

    10 ай бұрын

    Truer words have never been spoken

  • @MrVassago89

    @MrVassago89

    10 ай бұрын

    I support this statement

  • @fatnose0

    @fatnose0

    10 ай бұрын

    This is never getting old... Ever

  • @Esdragon55

    @Esdragon55

    10 ай бұрын

    so true so true bro

  • @eduardochavacano

    @eduardochavacano

    10 ай бұрын

    Madonna rebranded as Madame X and got her first tatoo an X. So dont underestimate the power Of Madonna.

  • @dreuzy9556
    @dreuzy955610 ай бұрын

    First Elon was thinking of creating a competitor app, but then he thought "what if i just buy twitter and bury it into the ground first so theres no competitor in the first place" he's thinking 50 steps ahead guys. buy the dip:)

  • @MD-vs9ff

    @MD-vs9ff

    10 ай бұрын

    Twitter's not publicly traded anymore. And Elon didn't buy the dip, he bought the peak.

  • @justicedemocrat9357

    @justicedemocrat9357

    10 ай бұрын

    He's playing 3D chess while everyone is playing checkers.

  • @DanFlavel

    @DanFlavel

    10 ай бұрын

    Yeah that would be a great plan if he didn't have his name attached to it LOL, no one is going to use his hypothetical new app because we've seen how bad he is at management

  • @rameeziqbal8711

    @rameeziqbal8711

    10 ай бұрын

    So Elon fan boy, would you manage finances through Twitter?

  • @lythd
    @lythd10 ай бұрын

    as soon as the update came through i deleted twitter, ik some ppl changed the name and icon but i couldnt be bothered after all the shit hes done i was done

  • @Blandy8521
    @Blandy852110 ай бұрын

    I keep seeing the notification and thinking it's a missed call or something before remembering the rebrand

  • @Shoefae
    @Shoefae10 ай бұрын

    X is a fitting rebrand given than it's used to indicate where things once worth something are buried.

  • @sakareeh

    @sakareeh

    10 ай бұрын

    Aren’t treasure chests typically still worth something after digging them up from “x marks the spot”?

  • @lindseytaylor3793
    @lindseytaylor379310 ай бұрын

    i'm trying so hard but i cannot think of a single good decision(long OR short term)that this man has ever made. its genuinely impressive. i want to put him in a jar and study him like a bug.

  • @fentanylfrog8403

    @fentanylfrog8403

    10 ай бұрын

    He got Grimes, that's pretty good. She makes good music, and judging by the fact she left his ass she's smart too.

  • @Kavou

    @Kavou

    10 ай бұрын

    He destroyed twitter, that's a very good act.

  • @redhood9237

    @redhood9237

    10 ай бұрын

    ​@@fentanylfrog8403I guess that's the best X he has

  • @sinnlos229

    @sinnlos229

    10 ай бұрын

    ​​@@redhood9237smooth, hat's off

  • @Sam-ui1ll

    @Sam-ui1ll

    10 ай бұрын

    To give credit where it's due, he did help bring EVs to the mainstream so he should be commended for that at least. Other than that, yeah...there ain't much.

  • @cool1cj
    @cool1cj10 ай бұрын

    Youre killin it. Glad to have u back every monday.

  • @philippjansen7199
    @philippjansen719910 ай бұрын

    Self Driving Cars are this man's Winds of Winter

  • @TheEacusM
    @TheEacusM10 ай бұрын

    Atrioc couldn't have picked a better time to come back

  • @fentanylfrog8403

    @fentanylfrog8403

    10 ай бұрын

    I'm glad that he's back but I just wish he was here for the Max rebrand, his HBO Max MM is one of my favorite videos of his. And literally nobody I know who has it calls it Max, it's still HBO Max lmao

  • @KingofKnowhere

    @KingofKnowhere

    10 ай бұрын

    @@fentanylfrog8403He did come back in April actually. He just didn’t upload to YT until now. I remember him covering the Max rebrand on stream, you might have to look through his VOD channel though.

  • @ogkev7825

    @ogkev7825

    10 ай бұрын

    True. Studies show after 6months people forgive a whole lot. Dude is such a beast at marketing he followed the playbook to a T. And all these faux outrage people are right back on his meat and then some. Truly a masterclass he will give paid lectures in the future how his “redemption story” made his brand 2x as profitable

  • @fentanylfrog8403

    @fentanylfrog8403

    10 ай бұрын

    @@ogkev7825 I mean that's a really cynical way of looking at it. He was obviously genuinely sorry and did what he could to make up for his fuckup. And people haven't forgotten, just search 'Atrioc' and the first suggestions are about the incident. We're just not talking about it cause we don't need to obsess over it, what's done is done.

  • @yagnn
    @yagnn10 ай бұрын

    hes trying to quarter 6 gambit the tech industry with only one product. Truly the genius of our era

  • @totallynothatguy1698

    @totallynothatguy1698

    10 ай бұрын

    Twitter: 50% *Everyone Else Combined:* 50%

  • @Ungtartog

    @Ungtartog

    10 ай бұрын

    Geniusely crafting a future anti-trust lawsuit.. yesss

  • @aaronmay4833
    @aaronmay48337 ай бұрын

    Bro gum dropping at 11:09 is amazing

  • @mattmmilli8287
    @mattmmilli828710 ай бұрын

    The cars.. the rockets.. it’s all been for X, his ultimate obsession 😂

  • @komoset69
    @komoset6910 ай бұрын

    19:20 funny how atrioc is being hyperbolic with the "a thousand times more money" but it's closer to ten thousand times more money 💀

  • @Greenitthe

    @Greenitthe

    10 ай бұрын

    Legitimately wild, bro could have given away hundreds of thousands of homes free and clear but he lit it on fire instead...

  • @justicedemocrat9357

    @justicedemocrat9357

    10 ай бұрын

    @@Greenitthe If elon spent $40 billion building homes for free i bet Tesla's stock would skyrocket and he'd be even richer instead he flushed it down the drain, lol.

  • @lavellelee5734

    @lavellelee5734

    9 ай бұрын

    ​@@justicedemocrat9357why do you think it would have skyrocket?

  • @fwayo
    @fwayo10 ай бұрын

    Elon killing Twitter in ways I didn’t even think were possible

  • @DooderKing
    @DooderKing10 ай бұрын

    I’m so glad Atrioc is back… It was a rough, three months for most of us… Nice to see you guys again…

  • @GawdDaeme
    @GawdDaeme10 ай бұрын

    that gravestone twitter, sorry X logo, thats just *chefskiss*

  • @SirDougDimmadome
    @SirDougDimmadome10 ай бұрын

    ...Just make it "Twitter X." That both keep's its existing brand, and represents a new direction of it's development

  • @praenoto

    @praenoto

    10 ай бұрын

    somehow that sounds even more like an explicitly pornographic version of twitter than just X. but I still agree with you

  • @0x5DA

    @0x5DA

    10 ай бұрын

    just *don't change it*, lmao

  • @diligar
    @diligar10 ай бұрын

    And some people will still think he’s a business genius lol

  • @kak42

    @kak42

    10 ай бұрын

    "a thousand flies...", as they say

  • @dea9457

    @dea9457

    10 ай бұрын

    Some still say He's a self-made.. You know he's good at manipulating dumb people

  • @Chigi42
    @Chigi4210 ай бұрын

    11:07 rip big A chewing gum (u can see it flyout of his mouth at 11:10)

  • @kingchuckfinley
    @kingchuckfinley10 ай бұрын

    Good to have you back.

  • @JojoDigitalArtist
    @JojoDigitalArtist10 ай бұрын

    I think the worst part about this is, it'd actually be super easy to make twitter better while also increasing money. The amount of steps Elon to to actively fail the business is absurd like you would have to try your hardest to make worse decisions than him.

  • @dragos1239

    @dragos1239

    10 ай бұрын

    He is truly a genius. An innovator. A man thinking outside of the box. I guarantee that NOBODY would have thought of changing the name and the logo of one of the most recognizable companies into what a 14 years old considers futuristic. Can't wait to see what he will do next

  • @wumbl3
    @wumbl310 ай бұрын

    You forgot one thing, He definitely wanted the Userbase.

  • @Taylor_Lindise
    @Taylor_Lindise10 ай бұрын

    Fun editing on this one!

  • @pantasticlaire3966
    @pantasticlaire396610 ай бұрын

    “I like the seat warmers in teslas” makes I think about the two times I’ve used seat warmers in my 1999 manual bmw

  • @MMXVII
    @MMXVII10 ай бұрын

    You watch, this whole time he was planning on turning it into a OF competitor

  • @samuelnunes4028
    @samuelnunes402810 ай бұрын

    Personally I'm hoping Bluesky changes it's name to Twitter and just pretends that nothing ever changed I mean it would be, in my opinion, the funniest way to end all this

  • @jasonwalter-tz4qz
    @jasonwalter-tz4qz10 ай бұрын

    Nice use of "ship of Theseus" as a verb, I'm gonna steal that one

  • @ancient3583
    @ancient358310 ай бұрын

    The CEO saying "let's do this" has the same energy as "Very sexy 👌 Let's build my brother"

  • @jibus3556
    @jibus355610 ай бұрын

    to be fair, I think the best thing musk has probably done for humanity is singlehandedly destroying twitter

  • @dragos1239

    @dragos1239

    10 ай бұрын

    The hero we didn't deserve

  • @blueberrymk.1091

    @blueberrymk.1091

    9 ай бұрын

    Twitter is Pandora's Box. And we cannot afford for the demons to be unleashed on anywhere else except on Twitter.

  • @coragon42

    @coragon42

    9 ай бұрын

    I don't use Twitter, but I think this might suck for some artists.

  • @donrane

    @donrane

    6 ай бұрын

    He gave control over to dictators...So i don´t think so.

  • @flyingfishsurf
    @flyingfishsurf6 ай бұрын

    He stepped right in it with the crappy rebrand, Xcrement.

  • @oryx3
    @oryx310 ай бұрын

    The X looks like a placeholder: "We'll put the final logo here when we decide what it should be. "

  • @ShadowNinja2121
    @ShadowNinja212110 ай бұрын

    The rebranding is crazy because the Branding was one of the most impressive parts of twitter. “Tweeting” and the logo were so iconic, and were a huge part of the reason why the website was ever successful before. I’m am literally convinced that Musk is intentionally trying to destroy twitter because he has some underlying financial reason to do so. He’s always been a little odd, but I felt his personality completed shifted after buying twitter and he became way less intelligent. The dude didn’t become one of the richest people in the world as an idiot, so all of his actions with twitter are stranger than fiction.

  • @katiegrayx3637

    @katiegrayx3637

    10 ай бұрын

    "The dude didn’t become one of the richest people in the world as an idiot" isn't even true though, him getting removed from PayPal is proof enough of that. He has always been like this, it's just that after his first successful idea he had enough money and influence to be able to lie his way through the rest of his life. He found out early on that if you fake the confidence and lie enough investors will keep giving him their money.

  • @nickdiaz6766

    @nickdiaz6766

    10 ай бұрын

    @@katiegrayx3637I think you're both right, but the all encompassing term would be... HES A GRIFTER

  • @MrGhostTheBigRoast

    @MrGhostTheBigRoast

    10 ай бұрын

    @@nickdiaz6766 nah he's just a lucky nepo baby. thats all.

  • @johnbishop9621

    @johnbishop9621

    10 ай бұрын

    That doesn't mean that his personal life can't be influenced, through, in example, substance abuse

  • @denkinoms

    @denkinoms

    10 ай бұрын

    Look up what has done with previous companies he has bought. Part of the reason he is the richest man is because he buys already established incredible brands and then takes credit for it. (Tesla) Any original idea he has historically flops.

  • @wyattfliess4793
    @wyattfliess479310 ай бұрын

    My take is that he really did try to troll twitter with the buy out, got forced into it. And now he is trying to prove to himself that it was a good purchase. But hes just fucking it up trying to do something (idk what)

  • @HarveyGinger
    @HarveyGinger10 ай бұрын

    Honestly it's a ballsy move to destroy a company you tried to get out of buying.

  • @okrajoe
    @okrajoe10 ай бұрын

    "All you need is $44 billion and a dream" ---> I got the dream, where can I get the $44 Billion!

  • @JayJonahJaymeson
    @JayJonahJaymeson10 ай бұрын

    Damn, Erik knocked this one out quick and didn't even have to skimp on the quality. Nice work.

  • @user-fi6cx6pv8g
    @user-fi6cx6pv8g10 ай бұрын

    "sex sells" "you don't want to be associated with porn" Make up your mind

  • @noneofyourbizness
    @noneofyourbizness10 ай бұрын

    quintessential "Dunning-Kruger"...except that it applies to pretty much EVERYTHING in his commercial life.

  • @Firebirdwinters
    @Firebirdwinters10 ай бұрын

    My favorite thing is he changed one of the most recognizable logos on Earth to the same symbol and placement as the command to close a window.

  • @nimnim4699
    @nimnim469910 ай бұрын

    He's mad that he was forced to buy it. Now he's gonna destroy it. He's a todler with money, yet obviously too smart to make "mistakes" like this

  • @psychogenical1419
    @psychogenical141910 ай бұрын

    Honestly im autistic too like elon and i understand the hyperfixation on the letter X but to let it get in the way of his business is crazy lmao

  • @itsthunder8492
    @itsthunder849210 ай бұрын

    I’m happy you’re back Roc

  • @AutarchKade
    @AutarchKade10 ай бұрын

    14:15 that awkward moment when you have tens of thousands more restaurants than employees

  • @syd5380
    @syd538010 ай бұрын

    Elon saying twitter is gonna somehow end up being "half of the global financial system" is insane enough, the guy he's talking to solemnly saying "wow" in response as if that's impressive is BONKERS

  • @ShadowNinja2121
    @ShadowNinja212110 ай бұрын

    The Atrioc vids being back honestly has been such a blessing

  • @LordHollow
    @LordHollow10 ай бұрын

    Never, ever have a letter as your brand.

  • @doesnotexistyet11
    @doesnotexistyet118 ай бұрын

    Where I live newspapers still refer to it as X (formerly known as Twitter) every single time. It's hilarious.

  • @jerodwolf5582
    @jerodwolf558210 ай бұрын

    This man really be the Joker, with a villain origin story of being rejected by Paypal, working relentlessly to become the most powerful man in the world, only to burn it all down, and finally go thru with his ultimate villain plan

  • @krispyfresh
    @krispyfresh10 ай бұрын

    Great editing yet again, Erik! :)

  • @emp9413
    @emp941310 ай бұрын

    Mr Free Market wants to create a giant monopoly. Tho really he should be known as the subsidy guy, since none of his business would survive without them

  • @EgoChip
    @EgoChip10 ай бұрын

    This seems like an engineered collapse to me.

  • @TheDavidDouchebag
    @TheDavidDouchebag10 ай бұрын

    as someone on the spectrum this is a classic action from someone one on the spectrum. we think it sounds cool so we will hang on to it forever. hes making us llook bad and taking it too far

  • @TheDavidDouchebag

    @TheDavidDouchebag

    10 ай бұрын

    talking abiout the name sorry for not clarifying

  • @anneallison6402

    @anneallison6402

    10 ай бұрын

    People on the spectrum do that? (I was diagnosed to be on it) I remember liking things no one else thought were cool on my childhood

  • @SarmonOflynn
    @SarmonOflynn10 ай бұрын

    So glad to see atrioc back. The only person on the internet to have done a public fuck up, and get back after having the real work to make up for it and and try to really fix it.

  • @FOWBOWZ
    @FOWBOWZ9 ай бұрын

    I lost my s*** when the Black ops 2 multiplayer theme cue in when he was talkin about the Twitter CEO tweets

  • @mothh
    @mothh10 ай бұрын

    The x as the eye on the Twitter logo was smart lmao

  • @cathy4697
    @cathy469710 ай бұрын

    I am so glad this whole fiasco is happening with you back, perfect timing

  • @davidonstreet6313
    @davidonstreet631310 ай бұрын

    This channel coming back feels like a pice of my soul returned to me

  • @wat146
    @wat14610 ай бұрын

    Still have the bird icon on my phone because I’m trying to see how long I can hold onto it.

  • @cactusjack3059
    @cactusjack305910 ай бұрын

    Buddys getting real comfortable 💀

  • @mxmschae
    @mxmschae10 ай бұрын

    The Artist Formerly Known as Twitter