To give perspective on Ohtani's impact on viewership, this was reported back in March: "Approximately 97.4% of TVs in Japan were tuned in to watch Shohei Ohtani strike out Mike Trout to end the World Baseball Classic."

@DatBoiGloomy

6 ай бұрын

a great way of saying hes worth the money lmao

@Willy_Gee

5 ай бұрын

@@DatBoiGloomyyeah you basically just signed a guy that has the third largest economy as his fan base he honestly could’ve been worth well over 1 billion and there were rumors he’d be signed for that much

Props to Ohtani. He's not only the GOAT of baseball, but also the GOAT of sports tax evasion.

@amos9274

6 ай бұрын

Idk, there SURELY has to be a way to evade taxes without donating at least a quarter of it to the federal money printer... Like doesn't he have family in japan? Couldn't he get paid in shares like messi? Add an inflation clause? Just doesn't seem like such a sigma move ykyk

@sbcguitarist

6 ай бұрын

That's not tax evasion, that's tax avoidance. One is illegal, the other is what you want to do.

@1vaneligbruker

6 ай бұрын

He is taking a big risk if tax rules changes in 10 years

@kevin41714

6 ай бұрын

@@sbcguitarist Very true. A lot of Americas actually do this, not just rich people. Retirees aren't just moving to Florida for the alligators I'll tell you that. At least this is more morally justifiable because Japan has a similarly high tax rate, he's just moving the tax he's paying to the one he's a citizen of

@atoagej

6 ай бұрын

@@kevin41714you only described rich people though

I had no idea Baseball even generated that much revenue for people to be spending that much on one player. Insanity.

@hplaserjet5902

6 ай бұрын

they get hella revenue cuz they play an ass-ton of games in arenas with thousands of seats

@TheZeBruh

6 ай бұрын

They sell the tickets cheap and have crap ton of games

@osirisapex7483

6 ай бұрын

Also it’s Ohtani so they’ll make way more through his own brand

@kevin41714

6 ай бұрын

A lot of people think it's a "dead sport" and are undercutting it in the comments, but the sport's actually growing due to rule changes. Since last year 10% more people attended games and 15% more people watched games. It's not just US, the WBC (Baseball's World Cup) was huge this year, way bigger than any previous WBC. For instance, the WBC Final between Japan vs USA was viewed by 42.4% of households in Japan. This game was at 8 AM on a Wednesday, there's clips of schools playing the game in the classroom in the middle of the schoolday This Japanese fanaticism for the sport is a large part why Ohtani is so sought after. Dodgers bought the fandom of the entirety of Japan with this signing.

@mxchump

6 ай бұрын

While mlb does better than people realize, Shohei is special, he might legit be the most popular man in Japan lol. When I went in April he was on every third billboard and I saw a lot of Angels jerseys

I saw an article saying Japanese baseball writers living in CA were awaiting shoheis free agency decision because they would have to up and move their families to whatever city he chose

whoever the scriptwriter is did an amazing job. the transitions between different segments were flawless! keep it up!

@magneticflux-

6 ай бұрын

Probably should have spent a bit more time fact-checking instead of "transitions". The mentioned @BuceesUSA account is a parody, stated in their bio.

@felix.henson

6 ай бұрын

​@@magneticflux-not exactly a world-crushing factual error though is it

@magneticflux-

6 ай бұрын

@@felix.henson No, but it's a pretty obvious mistake that I'm disappointed made it through. Gell-Mann Amnesia stings a bit is all.

@samtmg1652

5 ай бұрын

​@felix.henson I agree, honestly I think the story is more entertaining with that "error" in it. I'd chalk it up as a creative choice

Shohei being the one that wanted his payment deferred till after the deal expires shows you how badly he wants to win, he essentially did what Tom Brady did for 20 years allowing his franchise to dominate for those said 20 years, maybe it happens with Shohei too

@STANKGOD-420

6 ай бұрын

Also tho, it lets him start making a CRAP ton of money after his career is over. He can ride right now on his insane sponsorships. It’s a win-win

@BrandoDTG

6 ай бұрын

Shohei took that right out of the Bobby Bonilla playbook 💯 checkmate to the MLB. Also as an Angels fan, I’m less angry about us letting him walk and more that he signed with the Dodgers.

@alexlowe2054

6 ай бұрын

Exactly. When I first heard the headline, I figured his team was doomed, since they'd be so broke that they wouldn't be able to pay to have any other good players on their team. But deferring the payment means his team can spend basically all their money recruiting other top talent. It's actually pretty brilliant. Make your money, and be on the most winning team.

@Pfuetz4

6 ай бұрын

After 10 years of deferred income you pay taxes whereever you currently reside versus where you made the money. Dude basically just fleeced Cali of 70m by being a smart business man. Dude's going to settle in Florida, pay a fraction of the tax, and roll into the sunset. Only thing that you can draw from this is how much Sho wins in his pocketbook, nothing to do with the dodgers.

@WARnTEA

6 ай бұрын

It really doesn't express how badly he wants to win. Baseball is the only thing he has ever cared about. Ohtani has never spent his money, he literally just goes from the hotel rooms to the stadium every day. He cooks for himself and mostly just eats like a body builder to optimize his diet. Money doesn't matter to him. Ohtani only thought of this arrangement because he wants to keep playing baseball, and many promising players have dropped out of the league due to injuries. In particular the typical career for a foreign Japanese/Korean player that makes it to the MLB is to play for a year or two and then move back to their home country getting paid massive amounts of money to play in their home league. Its so rare to succeed in the MLB that the players are respected just for even trying. So by coming up with a good deal for the Angels he has been able to secure his future in the MLB.

I love the Atrioc baseball arc. Can't wait for chat to watch next years World Series with Big A. In all seriousness though, would love to see Big A look at the World Baseball Classic. There's a great video about the expanding global marketplace of baseball, which as an American, is really awesome to see.

The guy literally does both pitching and hitting really really fucking good and nobody else does both so they gave him the most money ever

@jakemartinez6894

5 ай бұрын

Yeah but unless I’m missing something about baseball rules, it would be way cheaper and better from a risk standpoint to hire a really good batter and a really good pitcher.

I’ve unironically loved lukefoods since he was pretty small, it’s so cool and wild that he’s a recurring character here now.

@connormauk3210

6 ай бұрын

I genuinely can't see the appeal, his voice is so grating

@MrJeanGuru

6 ай бұрын

@@connormauk3210, man, I don't want to offend people so I'll just say that if you look close enough, you'll see exactly why this guy loves lukefoods.

As a Texan, everyone should go to a bucee’s once in their life

Hopefully next week we can get the biggest deal in journalism history and bring back the battle report

Would love to hear Big A talk about the economics of sports more often. There’s actually quite a large controversy surrounding Ohtani’s deferred money related to the advantage that extremely cash rich big market teams have to “strong arm” the player market.

@b-rad6226

6 ай бұрын

i saw a clip of the wolf of wallstreet that was talking about the entire deal and how illegal it was and I think it's just great

@kevin41714

6 ай бұрын

The dust has mostly settled on that, and the main issue that the initial $700 mil reported was misleading, because of how the deferrals worked and how the money grows in time due to inflation it's closer to a $460 mil contract in present value. The two ways people were saying this would give big market teams an advantage initially is the CBT and liquid money to spend, which isn't actually happening. The CBT hit is still actually $46 mil, the value of his NPV contract split over 10 years. The extra money deferred isn't actually extra spending capital the Dodgers can throw around during these 10 years, part of the regulations mandate that they have to guarantee the money in something like Escrow accounts, so they basically can't touch it. The main controversial parts of the deal now seem to be that: 1) This is a tax avoidance strategy by Ohtani 2) He probably gave the Dodgers a discount in value. The numbers thrown around even after his injury were 500+ mil maybe even hitting 6, the actual contract being below 500 mil is a very good deal for the business and on field value of Ohtani In conclusion, the main instigator about this controversy was the reporting that it's a $700 mil deal which was misleading before the contract details were laid out. Baseball journalism hit an all time low in general this offseason, super disappointing.

I’ve always like Buc-ee’s marketing. They used to (they still may) have a sign on I-10 in Florida that advertised a store like 800 miles away (I think for in Texas).

As an Australian it's wild to me that McDonald's is launching an entirely new chain just for coffee when every big city or highway McDonald's in the country has a McCafe in store to provide coffee and other cafe drinks alongside whatever else you want to order there.

@verde7595

6 ай бұрын

That isn't an Australian thing - even in the states McCafe is pretty big. They're just trying to separate and expand, which I guess is fine. They're certainly big enough to absorb any potential losses for a while.

@galacticpepsi

6 ай бұрын

Yeah was gonna say the same haha. Id say McCafe is a much better brand than cosmcs lol

@WARnTEA

6 ай бұрын

IDK mate, this move looks to be less about competing against Starbucks, and more like it is planning to ride the trend of boba shops. There is like 10 boba shops within a 10 mile radius of me right now. Also, one of the shops is a chain and has 4 stores just in my city. All they make at these boba shops is $5 drinks, cookies, and a few small snacks/fingerfood like popcorn chicken, egg rolls and french fries. They have a drive through that always has a line, and every store of theirs is rated 4.6 out of 5 or higher.

@TaylorXIV

6 ай бұрын

yeah I was so confused I know McCafe is much bigger here in Aus than the rest of the world, i mean we were the creators of it and we fucking love our coffee, but like why not just expand their McCafe offerings in the US?? wtf is a CosMc's??

@WARnTEA

6 ай бұрын

@@TaylorXIV Its because they tried to bring McCafes to the US but the stores failed miserably, so they just used the brand in all of their normal McDonalds stores for their coffee. This is McDonalds trying to bring McCafe to the US again but under a new brand, and its clearly working considering that their first store had super long lines of people waiting to try it.

Atrioc is far from right thinking people are not talking about Ohtani deferring his contract. The mlb community is on top of it so much with a lot of people saying the MLB shouldn't have no cap on deferring money as they would only let big market teams do this making a pretty unfair advantage. Others argue its good for baseball.

@WARnTEA

6 ай бұрын

How does it work, does the 60mil count towards Angel's salary cap in 10 years even if Ohtani has retired? If it didn't count that seems kind of crazy, why not lock every star into this type of deal. If it counts to their salary cap, the I think this is a totally valid way to run a baseball team, but its incredibly risky as they'd be basically guaranteeing that their team will suck in 10 years. However if you factor in inflation, it probably isn't that bad if the salary cap is significantly higher in 10 years.

I know they are few and far between, but I always enjoy the atrioc x baseball collaborations

I knew that Messi and Ronaldo would have bigger contracts, there’s no way any other sport can compete with the money football makes worldwide.

What’s funny is that way more people (at least that I’ve seen) are more upset about how the dodgers will be able to stack their roster bc of it than how much taxes will be avoided

people: whos shohei? baseball fans: HES A ONCE IN A LIFE TIME TALLENT!!!!

@rymca4758

6 ай бұрын

not even once in a lifetime, he’s once in 10 life times

Great video. Every segment flowed into another so smoothly.

21:55 ONE PIECE MENTIONED

My weird flex is that I grew up with one of the guys that is tied 15th for highest contract ever (Corey Seager)

As a pro baseball player (and a massive fan of the Glozzler), this video is a dream come true

@renandmrtns

6 ай бұрын

What is your team?

@projaxon4890

6 ай бұрын

@@renandmrtnshe’s not a pro player, he just talking😂

@user-uv2cp1qd1j

6 ай бұрын

@@renandmrtns The Charlestown Cows

Atrioc really made this whole thing mispelling Ohtani 💀

Hurts my soul as an Angels fan I would say we’re gonna get cursed but the ownership is all the curse we need

@koth_harvest_final

6 ай бұрын

thank you for giving us the goat...

I wouldn’t say MM is a nerdy show, I talk to all my friends about Marketing all the time. Or I would if I had any friends…

What an amazing Marketing Monday. The production quality has gone up so high and I'm loving the graphics

Great video. Both informative and fun

A youtube channel known as Baseball Doesn't Exist also made a great video on why he was worth that much money before even playing. Highly suggest that watch too

The best editing I've seen so far on an Atrioc video. Great job.

what a great timing I was thirsting for a bit of Atrioc content

As a native Texan, I audibly cheered when I saw the buc-ees segment.

How many teams can even give a contract out like that besides Dodgers and Yankees

I love how the videos are just becoming more and more like funny global news headlines

i love how when talking about cameo most actors that apeared where from breaking bad lmao

I want to see a marketers thoughts on those youtube ads where they are silent. I have noticed a big increase in them recently. They do stick out and i always look at my phone to skip them.

Buccees is in Alabama, Kentucky, Tennessee, and other states. They have plans for right outside of Cincinnati, OH too.

The CosMcs line is ridiculous. Was curious one day and drove by, and it’s like the drink equivalent of a new in-and-out opening.

Ohtani is so popular there is a Japanese broadcast during games that keeps the camera on him at ALL times

I worked at Red Lobster in the kitchen up until a month ago and endless shrimp always was terrible for both the front of house and back of house staff, just so ass, funny to see you touch on it tho

@lavie3880

5 ай бұрын

Was a server at red lobster and left because of endless shrimp. Abusive customers, low pay and miserable workloads. I felt terrible for the back end…you guys worked so hard and your pay never came close to reflecting the effort you guys put into churning out all of that food. Hope you’re doing better now

Banger this week!

The bar is low when China "at least didn't raid their offices". This change of tone is good, but I'm skeptical lol. I hope things actually get better.

Messi’s current contract exceeds this I’m pretty sure it was around a billion for the whole of the MLS to sign him to Miami

just curious but how do these contracts compare with inflation adjusted (based on contract year signing)?

i love not knowing whats going on in the world, becuase being informed by Atrioc's MM is just the most fun way to learn stuff. so great

Meanwhile in Australia people up in arms about a 9 year $10M AUD contract being too high (10 years ago)

Every time. I wait. I wait for the Dr.Battle recap.

got to the Mcdonnalds part and i paused the video and biked to a mcdonnalds. now you can continue sir

8:31 in Australia we just have McCafe

@DNeonLamp

6 ай бұрын

I was so confused that they felt the need to separate McDonald's and McCafe over there into two different franchises.

At 4:00, there is no salary cap in baseball

Even with the lower salary, at least if the doctor get's hurt they won't go into major life debt for it.

As someone studying medicine in Sweden the car wash manager getting paid more is hilarious

@WARnTEA

6 ай бұрын

Its actually really appropriate salaries for the job. Buc-ees has like 100 gas pumps and 1,000 parking spots because it is so popular. Every employee ends up doing a lot of work every day. In Texas there are 5 massive cities, Houston, Dallas, San Antonio, Austin, and El Paso (border crossing town to mexico). Texas is so big, that it takes on average 4 hours to drive from one of these cities to any of the other cities, and that is not considering traffic. There is almost nothing in between these cities except farmland. So its pretty important to fill up your car before traveling to another major city. In america there are stretches of road that can go for 160 miles in between gas stations, and I'm not just talking about gas stations alongside the road. If you run out of gas in the middle of one of those highways the nearest gas station would be like 60 miles away in the wrong direction.

ya forgot the vod link!

I had a feeling this was coming

I look forward to this every week. Marketing Monday and Tosh Show are my most favorite anticipated every week in all forms of media/entertainment. Thank you Atrioc.

This was actually useful in a conversation at work yesterday thank you

"The Ghana Gacha Party" is such an interesting concept I really want to see what happens.

So fun fact about buc-ees, they announced that they are going to have a new buc-ees in my town in ohio, and it is going to be one of, if not THE largest in the nation being a little less than half the size of a walmart supercenter.

I fucking love big A I’m so happy he’s back

A new video on every channel?! KZread frogs eating good tonight

That bucees twitter account is a parody one. the real one only posts when a new store is opened.

those first 3 seconds were going hard, woke me straight up

Red lobster looks crazy good

We've had mcdonalds Coffee for ages over here, it's called mccafé, does american mcdonalds not have that?

But if he DOES make it to 2043.... That's an awful lotta money mane

@stevethebarbarian9876

4 ай бұрын

Yeah, but the initial deal would have had him make all that same money by 2033, without the need for inflation and his potential death/apocalypse to cut into his profits.

Buccees on Marketing Monday, what a time to be alive

Has anyone mentioned Bucees are not just in TX and don't allow big rigs at the large "destination" locations across the south? And yes, they are totally life changing...😅

I am from Texas and Bucees is legendary. Insane to me how people not from the south have never heard of it

Let’s be honest, Baseball is the nerdy sport out of the major sports. The most famous “underdog story” (Moneyball) is about a nerd who used numbers and advanced analytics to build one of the best teams in baseball

Going to put it out there, Ghana candidate could also be Lethal Bizzle (lethal B), 2 years ago released a daily duppy and in the rap song discusses about property development in ghana and how he might run for president. From london but ghanian family.

The baseball player getting paid starting 10 years from now is losing quite a lot if you assume he was going to invest the money. If half is taxed so he's getting $35m a year, investing annually, going for a relatively safe 7% rate, he's sitting at $550m after tax but now he's got his entire $550m upfront when he would only just start to earn his 68m a year normally (which will still be taxed just at a lower rate) So now he makes 7% on 550m which is 38.5m minimum, indefinitely, versus 68m/year that he now has to begin investing. If you calculate both options (money up front first vs starting 10 years from now) and check the amount of money at the end of 20 years (total length of second contract) you have $1.57B from the first option, getting 70m for the first 10 years and having it compound at 7% per year for 20years total VS The second option assuming you get to keep 70m instead of 35m (paying literally NO tax which is almost impossible) but you dont get the first 10 years of investment opportunity, so investing for the final 10 years he would end up with $1105m or just over $1.1B So basically by letting them keep 97% of his pay for 10 years, his opportunity cost is about $465m, which is basically the entire difference between his pay and the other elite contracts in this video. TLDR: he's losing ~500million worth of potential compounding profits because he's letting them keep his money an extra 10 years. The team was probably willing to pay a much higher contract then if he accepted payment today because they can run time-value of money calculations and see how much its actually worth today. Theres a chance the market doesn't hold 7% (not super unlikely considering you can get government bonds not too far off that), but theres also a chance he dies in the next 10-20years anyway so both sides have unlikely scenarios.

SANCHOVIES FEATURE AT :24???????????? Pog

Atrioc finally made a video for me

I don't really care much for baseball, as blasphemous as that is living in St. Louis, but watching Ohtani's meteoric rise to fame from the sidelines has been absolutely fascinating. Still won't make me watch baseball but I have nothing but admiration and respect for the dude.

I opened the Colorado in n outs and I kid u not it was a 14 hour wait in the drive thru

there’s buccee’s in other southern states too

my man my man my man

I can't believe I have to get my Ghana news from Atrioc

Buccees made marketing Monday! They have “no truck” signs tho, so not sure truckers go there on the job

20:58 That 6% number is crazy! I'm having trouble finding sources to read more about it though. Does anyone know what report they are referring to? Also, if we could get links to sources in the description or something in the future, that would be appreciated

There is a new baseball doesn’t exist video

One thing to note about Buc-ees. They work their employees asses off. It's damn good money but they will expect 100% the whole time. This is a little anecdotal, but a college friend of mine was threatened to be fired if he left his shift to run to his car and grab his inhaler for his asthma attack. He had to sneak out when his boss was busy.

As someone who hates baseball I gotta say that contract is crazy. It seems to me that despite having a very low youth fan base in America compared it to other sports, it’s growing pretty huge in other countries which makes up for the revenue loss from social media attention etc.

@verde7595

6 ай бұрын

MLB was the most viewed sport in the country for the past like ten years. You think youths are the ones buying tickets and merch? lol

@testacals

6 ай бұрын

@@verde7595 youth is the future consumers

You should watch the video by Baseball doesnt Exist about Ohtani's contract. Really insightful!

Let it be know Vodfrogs aren’t watching this bc the vod was so good great content.

Good video to start day off lol

I love these videos

anyone know the song that was playing during the ghana segment? it sounded like pokemon mystery dungeon so i wanna see what that was

THAT NEW FORCE THING IS DEADASS WHAT HPYIxEL DID WHEN THEY ADDED DANTE AS A DICTATOR FOR AN EVENT

Kinda insane watching Atrioc in his usual cheerful and happy tone explain to me in detail how the world is fucked and is going downhill every turn, but alas, a Baseball player and McD's made money so its a win for me

our marketing cow did it again, mooooo, now off to get some coffee

14:22 I think there was a mark rober ad using the new ai

Finally, a video that almost reaches my level of expertise and insight. Almost 😏 #SettingTheBar

Bro no way he did the project pat golden eye theme remix in the background on the part about Ghana and didn't credit homie at all

Buc-ee's is wild

As a baseball fan, I appreciate the Ohtani coverage Big A!

Nice vod link in the description 🤣 (Full Vod: [Vod Link])

13:29 whoever wrote this demo is a big fan of the movie Billy Madison. “I colored the duck blue because I’ve never seen a blue duck before🤪”

Atrioc slowly becoming FoolishBaseball. Don't think we don't see Mr. Glizzy Hands...

Bucees is one of the worst companies to work for they make you take standing breaks, never approve time off, etc.