From the moment she noticed personal pages performed far better than brand pages on LinkedIn, Alesia became obsessed with the power of personal branding. In this episode, Alesia went Behind the Post to share her personal branding journey and the tips she’s learned along the way to help you start yours.
She dives into how to get started, overcome the initial posting fear, and craft your posting strategy. With so many thought leaders on LinkedIn, Alesia highlights the importance of authenticity to stand out online.
Personal branding can also take you further than you might think. She candidly shared the opportunities that have come her way since she started building her personal brand and positioning herself as a thought leader, including this podcast appearance!
Hot Topics:
- Tips to get started with building your personal brand
- Her favorite thought leaders to follow on LinkedIn
- How she measures the success of her personal branding efforts
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