The One and Only Guinness Tour: Behind the Gates

Тәжірибелік нұсқаулар және стиль

#guinness #brewerytour #guinnessclonerecipe
Welcome to the real Guinness Brewery Tour! Get ready for a behind-the-scenes look at one of the most famous breweries in the world. Follow us behind the gates of the 60-acre site in Dublin City Centre as we explore the brewhouses used throughout history by Guinness. See firsthand how they roast their roast barley in the roast house and learn about their brewing process. But that's not all; we also chat with one of the Open Gate brewery brewers, who gives us insight into how they craft unique and delicious beers. If you're a Guinness Beer lover or just curious about what happens at a brewery, this video is for you. Don't forget to like and subscribe for more awesome content! Cheers! 🍻🍺
If you want to create a Guinness Clone Recipe, you'll love this.
You can create your Guinness Recipe using our Custom Grain Kit service.
www.geterbrewed.com/customgra...
It is an incredible operation to see the scale at which Guinness is produced, guided through the tour with Padraig Fox Global Brand Ambassador.
I'm excited to hear your feedback on this brewery tour. If you want to read more, check out the blog article on the Guinness Clone Recipe: www.geterbrewed.com/blog/2022...
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HOMEBREWERS
Looking for High-Quality Brewing Ingredients and Equipment? Look no further! From extract to all-grain brewing, we offer a vast selection of ingredients and equipment to take your homebrewing skills to the next level. Shop now on our website and enjoy express worldwide shipping.
www.geterbrewed.com/
MICROBREWERIES
Our purpose-built warehouse and storage facilities provide the finest and freshest ingredients for your brews. Coupled with our excellent customer care and expertise, brewing beer has never been more straightforward.
www.geterbrewed.com/microbrew...
Filmed & Edited by ‪@DillonOsborne‬
#guinnessbrewerytour #guinnessbrewery #guinnessbrewerydublin #brewery #stout #whereisguinnessbrewedintheworld, #isguinnessbrewedintheuk, #isguinnessstillbrewedatstjamesgate, #dotheguinnessfamilystillownguinness, #whyisguinesscalledstjamesgate, #therealguinnessbrewerytour, #behindthescenesatguinness, #insidetheguinnessfactory, #howtobrewstout

Пікірлер: 129

  • @davidwarburton2915
    @davidwarburton29156 ай бұрын

    It is easily the best mass market beer in the world. When you think about how much of that stuff they make, and the high level of quality at which they make it, it’s truly impressive.

  • @j.lyonslonglivethefighters7495
    @j.lyonslonglivethefighters7495 Жыл бұрын

    Dee-lightful mate, my mouths waterin for a pint, God be with ye.

  • @charlvandenberg9997
    @charlvandenberg9997 Жыл бұрын

    Gents, your channel deserves a whole lot more views! Keep up the good work! Loved it! Great insight into an obviously amazing brewery. Thanks and cheers!

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much, we enjoy making the videos for the channel and have some great plans for future content

  • @lespattison704
    @lespattison704 Жыл бұрын

    I am from New Zealand and I visited Guinness brewery but I never saw what you showed us .thank you for the tour. To make Guinnes you need to brew the roast Barley on its own and add to a pale ale recipe and boil again and it is top whole. It is just the way they do it. Brewers Arms New Zealand absolutely love your program.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much Les , yeah we haven't seen any other behind the scenes tours so it was a privilege to get such an opportunity

  • @uncletobyzoats598

    @uncletobyzoats598

    Жыл бұрын

    Nz makes there own Guinness

  • @hohepa8501

    @hohepa8501

    Ай бұрын

    Hey mate. Got any more info on that? Fellow home brewer from NZ. Cheers

  • @NoTimeForLies
    @NoTimeForLies Жыл бұрын

    Thanks for a great video. 👍 I enjoyed the tour. That is one amazing brewery!

  • @thespencerarms2022
    @thespencerarms2022Ай бұрын

    Absolutely brilliant video tour . Thank you for this 👌🏻😀

  • @xrpbible
    @xrpbible6 ай бұрын

    Thanks for this amazing Guiness tour video 😎👌🏾

  • @albolfoni838
    @albolfoni8382 ай бұрын

    Considering how massive the production of Guinness is, to keep the quality and great consistency they all do a great job

  • @13gears
    @13gearsАй бұрын

    It's all in the water, yeast, and grain. Phenomenal recipe, nothing else is a Guiness.

  • @orchard771
    @orchard7715 ай бұрын

    It shows how privileged DiAgio are to own the Guinness Brand and brewery

  • @devilmaycare2809
    @devilmaycare2809 Жыл бұрын

    That was a brilliant video, well done and thanks 😁🍻

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much

  • @SimpleHomeBrew
    @SimpleHomeBrew Жыл бұрын

    I found your channel for the first time and couldn't believe you guys are at 5k subscribers. I sincerely feel you are destined to be huge and very much loved this video. Thank you for making it.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much, we are trying our best and having alot of fun in the process

  • @SPOatley
    @SPOatley Жыл бұрын

    I'm a regular visitor to Dublin and you can't beat a pint of the black stuff in its home city. Fantastic!

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Cheers Steve

  • @oscarosullivan4513

    @oscarosullivan4513

    Жыл бұрын

    I think Foreign export is superior to Guinness Draught and Guinness original

  • @paulmcminn2802
    @paulmcminn2802 Жыл бұрын

    Until I watched this, I though Jonny had the best job in the world, that title now goes to Graeme! Great video as always.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    If you love what you do you'll never work a day in your life , our team do love this industry and we have alot of fun , but Graeme yeah he has an awesome role

  • @wibukaminolepofficial
    @wibukaminolepofficial8 ай бұрын

    I've never drunk Guinness but many people around me always talk about this drink because it tastes delicious, so I'm curious about the process of making this drink.

  • @Justin-le4ip
    @Justin-le4ip Жыл бұрын

    Great video thanks for sharing 🍻

  • @jeffroach3722
    @jeffroach3722 Жыл бұрын

    This was so good. Even though Guinness/Diageo is "big beer", it's still inspirational to the homebrewer. If anyone wants to know how important Guinness was to the community, they should read 'The Search for God and Guinness '. Guinness is an integral part of beer history.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much Jeff, we weren't sure how this would be received but aimed to be transparent on our intentions to give back to the homebrew community and what Guinness has achieved in terms of beer history is phenomenal

  • @richardwilkinson77

    @richardwilkinson77

    Жыл бұрын

    @@Geterbrewed Guinness is big beer in two senses. They are owned by Diageo obviously, but anyone who has visited St James Gate will understand the history of the company and the community it forms a part of, so it's a big part of Dublin in that sense as well.

  • @richardwilkinson77
    @richardwilkinson77 Жыл бұрын

    What a great video, and what a privilege for you. That Brewhouse No. 4 is like the Audi factory of brewing! I'm just waiting for Kegland to release a Fermzilla the size of that fermenter now. Cheers 🍺🇮🇪

  • @colbydowns2268
    @colbydowns2268 Жыл бұрын

    What a great episode!!!

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much

  • @dr.winojithsanjeewa6373
    @dr.winojithsanjeewa6373 Жыл бұрын

    Fantastic work. Well done ☘️☘️💪🏼

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much Sanjee!!

  • @dr.winojithsanjeewa6373

    @dr.winojithsanjeewa6373

    Жыл бұрын

    @@Geterbrewed You are welcome

  • @SG-gf8oo
    @SG-gf8oo6 ай бұрын

    Fantastic watch!

  • @Geterbrewed

    @Geterbrewed

    5 ай бұрын

    Glad you like it!

  • @davidfox6630
    @davidfox6630 Жыл бұрын

    Great vid ! enjoyed watching and learned a few things too and I dont even live too far from the place lol

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Nice one glad you enjoyed

  • @darrendowson5081
    @darrendowson5081 Жыл бұрын

    I have toured Hook Norton, and I have toured Griffin (Fullers), breweries. Wonderful places to visit, but that scale you witnessed there, wow! Thanks for a great video.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much Darren , great experience glad we could share it

  • @oscarosullivan4513

    @oscarosullivan4513

    Жыл бұрын

    Hook Norton is one I would love to do.

  • @agentbertram4769
    @agentbertram47698 ай бұрын

    Brilliant documentary!

  • @Geterbrewed

    @Geterbrewed

    8 ай бұрын

    Thanks so much

  • @dbdb8934
    @dbdb8934 Жыл бұрын

    Amazing, well done. Having roast a little of my own barley I know how much energy it takes to do it. Cant imagine there energy costs on that scale.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Yeah the 4 roasting drums where running whilst we where doing the tour , we knew the scale would be large but didn't foresee it being at such an incredible scale, I wouldn't want to be paying that energy bill forsure

  • @mariomario7379
    @mariomario7379 Жыл бұрын

    The only beer I drink. Just had one. It's just so enjoyable.

  • @hugh.elliott
    @hugh.elliott Жыл бұрын

    I've been using dave lines guinness extra recipe for years and its as near as be damned .. 7lb/2lb/1lb pale malt, flaked barley, roast barley with 1oz/3oz bullion/northern brewer.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Do you pour on nitro?

  • @larmckenna

    @larmckenna

    Жыл бұрын

    @@Geterbrewed Could remove the flaked barley if pouring on on nitro. But the recipe does call for 10% roast barley so close enough to what was suggested in the video. @hugh are you cold steeping or fully/partially mashing the roast grains?

  • @vikramjitsingh4538

    @vikramjitsingh4538

    Жыл бұрын

    What yeast do u use to ferment it?

  • @happymonk4206
    @happymonk42066 ай бұрын

    Some people love it and some don't like it. I am proud to say I love it. I always say to me its like mother's milk.

  • @jamesdavies382
    @jamesdavies382 Жыл бұрын

    Awesome vid :)

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks appreciate the compliment , Dillon who shoots and edits these video is extremely talented

  • @seanjennings9042
    @seanjennings9042 Жыл бұрын

    Great video and great tour of the brewery. Mind blowing scale. I was hoping you might ask Graham about flaked barley's role in the recipe. It seems to be commonplace with most "clone" recipes to aid with crispness and help give the creamy long lasting head. Also, I'm convinced they either cold steep the roasted barley or add very late in the mash as 10% seems to bring a lot of astringency for me. Cold steeping seems to eliminate that.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    They don't use flaked barley or indeed any other crystal malts I did ask about this. The creamy head is definitely obtained from the nitrogen. I haven't had a chance to trial the recipe we got given but will do.

  • @Bowzilla666
    @Bowzilla666 Жыл бұрын

    Who else draws a smiley face in the foam so they can kiss Mr. Guinness?

  • @malthus101
    @malthus1014 ай бұрын

    Drink half a Guinness every time he says "phenomenal" or "mind-boggling"... 🍻

  • @dylanjonesbragdybachhomebrew
    @dylanjonesbragdybachhomebrew Жыл бұрын

    Loved this vlog, but also wondering if you'd consider making a 'Geterbrewed' all grain all in clone kit, maybe scalable as the homebrewers brew different batch sizes? I would definitely purchase. Keep up the content, images avid follower.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much Dylan, we choose to direct people to the info on this so they could create the batch size that suited them via the custom grain kit : www.geterbrewed.com/customgrainkit/ We are nearing completion on a new website so will add more clone kits when that piece of work is complete

  • @davidpestana5290
    @davidpestana5290 Жыл бұрын

    I am new to brewing and I have a question, how can they make beer without malt ?

  • @robbiegrant4977
    @robbiegrant497711 ай бұрын

    Great

  • @Geterbrewed

    @Geterbrewed

    11 ай бұрын

    Thankyou

  • @Daemiex
    @Daemiex Жыл бұрын

    dont understand why you dont have alot more subscribers

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks for the comment, hopefully someday 🤣

  • @payneee9082
    @payneee9082 Жыл бұрын

    Great video, although I love real ale, you can’t beat the occasional Guinness and watching the quality checks you can see why it’s so consistent

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Thanks so much

  • @jamesgoacher1606
    @jamesgoacher1606 Жыл бұрын

    I was never fond of Draft Guinness when it started to be available. I preferred the pint Crown Corked bottles. I did get a yeast strarters from those bottles many years ago. It would be in the mid-60s when I was in guided tour of a local brewery Hanson Hardy of Kimberley Nottinghamshire. One of three local brewerys and also Bass easily available. The main mashing part was a little more agricultural than what you showed but the fermentation area was operating theatre like. On our way to another part of the tour we passed a sterile looking area full of stainless steel kit and I recall vividly the guide Mr Hanson himself sort of dismiss somewhat as the bit which was to make the new fangled Keg beer which women liked.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Such a great experience a brewery tour, thanks for sharing your experiences

  • @rob379lqz
    @rob379lqz11 ай бұрын

    Yup. As history proves, “celt god creatid deh drignk, sews uss Eyerich, wooden take overrr dee werld” 🍻🍻🍻

  • @PetraKann
    @PetraKann Жыл бұрын

    What is the main heating source?

  • @mattc825
    @mattc82511 ай бұрын

    With these tips I was finally able to create a perfect replica 100 percent!! Great job harvesting those secrets!

  • @Geterbrewed

    @Geterbrewed

    11 ай бұрын

    Nice one glad it was of help

  • @MrDarrenbell09

    @MrDarrenbell09

    8 ай бұрын

    Do you mind sharing that recipe?

  • @Geterbrewed

    @Geterbrewed

    8 ай бұрын

    ​@@MrDarrenbell09 sure checkout the blog here: www.geterbrewed.com/blog/2022/08/28/guinness-clone-recipe/

  • @johnm5263
    @johnm5263 Жыл бұрын

    Watching this while drinking a bottle of guinness draught

  • @terryelks-op3jk
    @terryelks-op3jk10 ай бұрын

    I worked on the Guinness Park Royal brewery in London many years ago and was very sad when it shut down and I have also done work on the Rack system for Dublin but unfortunately never got to visit the Dublin brewery 😢

  • @Geterbrewed

    @Geterbrewed

    10 ай бұрын

    We tried our best to give everyone and insiders view with this video , hope you enjoyed

  • @Sam-kj4kq
    @Sam-kj4kq Жыл бұрын

    bro if weed goes legal fully in the EU, the irish strains can go to NI and come here with no checks so we can smoke it in the UK. I'd be excited about that but I'd also be excited to buy other Irish stouts. If Ireland was like 'look at this drink', and it became a proper meal. I've only had like a sandwhich today, while drinking. But I drank four pints of Guinness and I don't need to eat more. The 'meal on a session drink' is under sold lol

  • @CrazyGreek80
    @CrazyGreek803 ай бұрын

    22:07 putting the man on the spot I would have been like figure it out on your own.

  • @davec4955
    @davec4955 Жыл бұрын

    It's a shame about the yeast not being available. Back in the 1980s I used yeast from bottled Guinness when it was still sold with yeast in it ! as recommended by Dave Line.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    I guess they need to keep some secrets to themselves but i don't think even if we had access to it that it that it would be any threat to them at the scale at which they operate. I think the flavour comes more from the roast malt

  • @davec4955

    @davec4955

    Жыл бұрын

    @@Geterbrewed a lot of clone recipes also include about 10% flaked barley which I think helps with head retention.

  • @AllianceOfCalgon

    @AllianceOfCalgon

    Жыл бұрын

    @@Geterbrewed He did say use a clean ale yeast. I tried lager yeast before but i still prefer Irish ale. Thanks for the video, very interesting.

  • @miamiwalking
    @miamiwalking5 ай бұрын

    Are the Pints served in the Gravity bar 16 oz. or 20 oz. ? I've seen some bars serve Guinness in the 16 oz. glass but charge you the 20 oz. price. The glass design is the same.

  • @Geterbrewed

    @Geterbrewed

    5 ай бұрын

    I didn’t check at the time and can’t remember it being discussed

  • @paulnicholasadams
    @paulnicholasadams Жыл бұрын

    Bit confusing you said all the beer was sent to Belfast but then you showed they keg on site?!

  • @88112ful

    @88112ful

    Жыл бұрын

    All kegs done in Dublin and cans in Belfast

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Hey Paul, As Rob has mentioned the draft Guinness in keg is packaged in St James Gate and the small pack is sent to Belfast for packaging

  • @b8akaratn
    @b8akaratn10 ай бұрын

    ...will there be an ice cream Guinness?... 🤭🙏

  • @Geterbrewed

    @Geterbrewed

    10 ай бұрын

    You could def do a homemade version

  • @b8akaratn

    @b8akaratn

    10 ай бұрын

    @@Geterbrewed with my luck I'd only end up with wasted Guinness. Noooooo, not worth the chance. U won't cry over spilt milk, but Guinness...? 😂

  • @MrVampireBill
    @MrVampireBill Жыл бұрын

    I was wondering whether all the draught is the same liquid regardless of its destination? So when they put it in those tankers is it the same stuff that goes in the kegs, draught cans, nitrosurger cans?

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    Yeah same liquid for draft as in the can, only difference is the kegs are packaged in Dublin the cans are completed in Belfast so trucked up the road, you a Guinness fan?

  • @MrVampireBill

    @MrVampireBill

    Жыл бұрын

    @@Geterbrewed that’s awesome, thanks. I love it mate, definitely my favourite beer. A load of my family moved from Manchester to Comber when I was young so I grew up with it and never got tired of it.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    @@MrVampireBill they have made it so drinkable , it appeals to such a wide demographic now

  • @soundpark_
    @soundpark_4 ай бұрын

    insane, i barely make a batcha month xD

  • @davidcardwell5817
    @davidcardwell5817 Жыл бұрын

    “It’s on the wall there” 💀

  • @ronnyskaar3737
    @ronnyskaar3737 Жыл бұрын

    Quit experimenting. You've got it allready. I am happy.

  • @bartosbart
    @bartosbart11 күн бұрын

    From the top of croke park it looks like wonkas factory and from the bottom to remind you.

  • @scoobtoober2975
    @scoobtoober2975 Жыл бұрын

    Spoiler, they blend in old beer maybe 4-6 months old, maybe oxidized on purpose. That is some of the tang/twang. Also some ph adjustment maybe. Back in the day it probably had some brett going on. Just about all beer did. It just didn't sit around much either. Probably gone in a week each batch. Some stories of kivik, scandanavien beer. Was made, then all drank up the next day. Or two at the most. It was a fun time back then. Very nutritious if others foods were scarce and not in season.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    We didn't see any of that during the tour and with modern food standard accreditation i would say they would have a hard time explaining adding oxidised beer. Interesting point on the kviek , i wondered if the yeast thats so closely guarded could be a kviek strain? Given the turnaround times it seems like a possibility

  • @MrDarrenbell09
    @MrDarrenbell098 ай бұрын

    No flaked barley? I though that played a role in head retention for Guinness?

  • @Geterbrewed

    @Geterbrewed

    8 ай бұрын

    No not used

  • @MrDarrenbell09

    @MrDarrenbell09

    8 ай бұрын

    Which spray malt would you recommend for this? 400-500L range for the roast barley?

  • @Justin-le4ip
    @Justin-le4ip Жыл бұрын

    Interestingly the 3rd largest consumer of Guinness is Nigeria & 5th largest is Cameroon

  • @importanttingwei7747
    @importanttingwei774721 күн бұрын

    It's not 1.008 it's 1.006-1.002 more on the lower range

  • @angelachanelhuang1651
    @angelachanelhuang16513 ай бұрын

    hello

  • @flyersluver4eva
    @flyersluver4eva5 ай бұрын

    Guinness n black

  • @danhunt7287
    @danhunt7287 Жыл бұрын

    4 million pints a day.....wtf😅

  • @rajmaity
    @rajmaity6 ай бұрын

    U stole the Book

  • @nolomode14
    @nolomode1411 ай бұрын

    Who here can invent the next generation of truly advanced wines, beers, and liquors? No liver damage. No fatty liver. No bloating or flatulence or burping. No sugar or carbohydrates. Better flavor. International access. Anyone???

  • @EveryoneIsStupidButMe
    @EveryoneIsStupidButMe4 ай бұрын

    Sláinte

  • @user-hh2cs4re9o
    @user-hh2cs4re9o5 ай бұрын

    My name is Patrick McNeill and I uz and my name was teddy palm and before that my name was teddy trimmer and 75 years ago my family name was O'Brien's and if you look at the Baptist college in Florida se books on theology you will see my name I got saved at gospel Baptist church in NH I live in Sarasota Florida

  • @muchada15
    @muchada15 Жыл бұрын

    This beer must failed dismally in southern africa. Coz we only drink black label

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    What about Lion, Castle, Hansa and Windhoek? Firm favourites for a shisa nyama An interesting fact about Guinness, about 40% of its global production is made and sold in Africa.

  • @nondevonessuno
    @nondevonessuno4 ай бұрын

    The blé for them is useless

  • @HarveyParsons1975
    @HarveyParsons19753 ай бұрын

    It's not beer it a stout

  • @getazmusic
    @getazmusic4 ай бұрын

    As much as I love Guinness, I must say the amount of false claims in this video is completely unnecessary! "The biggest brewery in the world" "The most technologically advanced brewery in the world" ... With just a tiny bit of research it is very easy to find out that those claims are absolutely false.

  • @Geterbrewed

    @Geterbrewed

    4 ай бұрын

    Thanks for your feedback. We have taken our tour guide and experience at face value and perhaps it would have been better worded as one of the biggest breweries and one of the most technologically advanced breweries. The site is the largest we have ever experienced , there would be no value in us making any false claims thats not our intention at all

  • @scouseaussie1638
    @scouseaussie1638 Жыл бұрын

    Boring

  • @neilbaldwin7701
    @neilbaldwin7701 Жыл бұрын

    Disappointed that as a business that supports independent brewers that you'd do a video on a multi million corporation that is literally the enemy of craft breweries. I love your shop and your videos lads but this one is way off the mark.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    This video was for the homebrewers that want to clone a Guinness Recipe at home, being able to go behind the gates and talk to one of the brewers was an opportunity that we took to benefit our customers. The people we meet where genuine and very helpful and we do supply the open gate brewery with ingredients also. We invest alot into promoting independent breweries as you know and will continue to do all we can to promote them.

  • @stephendoherty3444

    @stephendoherty3444

    Жыл бұрын

    As a stout drinker I found the video very interesting. Keep up the good work get er brewed. Hope your all well.

  • @Geterbrewed

    @Geterbrewed

    Жыл бұрын

    @@stephendoherty3444 thanks Stephen we are all great thanks , hope your doing well!

  • @darrendowson5081

    @darrendowson5081

    Жыл бұрын

    @@Geterbrewed And I think it is great that you give us a view of somewhere some of us will never get to see, a brand that is historically massive, and one of the many reasons people start their own brewing experiences, who then may go on/have gone on, to be local craft brewers.

  • @richardwilkinson77

    @richardwilkinson77

    Жыл бұрын

    I disagree. Guinness has a unique place in the history of brewing and I still think that they are in touch with craft beer. CBC did a video that defined craft beer as a race to the top rather than a race to the bottom and I feel Guinness still strive to achieve that.

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