Your best video in a long time. Very professionally put together. Well done Luke.

@BondsApartment

Ай бұрын

Thanks so much!!

@jodiah5

Ай бұрын

I concur!

Luke, you forgot to mention that Omega (Swatch Group) Pay Millions of dollars to be the "Only Bond Watch". A prudent investment for sure. What's your handicap these days?

@BondsApartment

Ай бұрын

Golf handicap? lol

@pczTV

Ай бұрын

I totally get that there may be division differences at the Swatch group, but with so many brands under their roof I don't understand why they didn't take advantage of the partnership to give some of the 'sidekicks" (sorry... Moneypenny and Felix both wear Omega) different products to highlight? Having everyone wear only Omega's is...weird. It's like everyone at work wearing a Rolex.

@rzimmerman601

Ай бұрын

@@pczTV Good point. Do you think we will ever see Bond wear a Speedmaster? I always thought that a chronograph would be a good tool watch for a MI6 agent, but I don't think Omega wants to cross that line.

@menswearmusings

Ай бұрын

I do love that the origin of the Seamaster being the Bond watch was a decision by the costume designer completely without monetary compensation from Omega. Yes, they locked that down with the financial partnership afterwards but the origin was all Lindy Hemming feeling that Rolex had become too posh and had negative connotations, while Omega had a working man’s vibe still, and her dad had served in the royal navy and been issued a Seamaster during his service.

Former Omega CEO JC Biver explained how he made Omega Bond’s watch in IONs 007 movies. “They asked for $50,000, I gave them $2Million”. There you have it gents.

@BRIANCOVER13

Ай бұрын

Exactly 👍

@bigriceburner

Ай бұрын

😮

@menswearmusings

Ай бұрын

That was after Lindy Hemming had already picked Omega. It was an organic decision before any money was involved.

@morganthau4448

Ай бұрын

@@menswearmusings 🤭So, product placement in a billion dollar movie franchise is now organic. 🤣 Believe whatever you want buddy.

@menswearmusings

Ай бұрын

@@morganthau4448 if you think she’s a liar so be it but she has explicitly said there was no money involved whatsoever when she made that decision. ¯\_(ツ)_/¯ Obviously afterwards there became a huge amount of money involved to keep it that way.

I kind of see it as the newer era of Bond. From the earlier movies, he was a Rolex wearer, and then since 1995 he has been Omega exclusive. Omega definitely makes more sense with the Royal Navy/british military tie in. Great video!!

Rolex is the watch for the literary Bond, Omega is the cinematic Bond watch. And really, the Explorer is more appropriate than the Seamaster to claim the title of “OG Bond Watch.”

@user-rz8fx3dp4h

Ай бұрын

Also Rolex was Sean Connery's choice

@morganthau4448

Ай бұрын

@@user-rz8fx3dp4hRolex is Daniel Craig’s watch in real life.🥂

Another great video! Love talking watches, especially Omega!

Great video, Luke! Enjoyed this one a lot.

@BondsApartment

Ай бұрын

Thanks a ton!

Thank you for this episode. Love when you do an Omega review. I’m a big Omega collector and watch enthusiast. Btw, the background with Bond props looks great.

@BondsApartment

Ай бұрын

Thanks so much, Robert!!

Nice. But you forgot to mention the seamaster 2220.80 that appears in casino Royale. Daniel uses at the train, casino scenes but we can see more clearly at the boat in the end of the film. A beautiful upgrade from the brosnan era!

Fantastic job as usual! If never own another Bond watch, I have the best…the 2531.80! Keep up the great work!

“He could not just wear a watch. It had to be a Rolex.” Casino Royale 🥂Ian Fleming.

@morganthau4448

Ай бұрын

Maybe Luke never read Fleming’s books 😮

@BondsApartment

Ай бұрын

@@morganthau4448 I've read them.

@shinyhappyshibas1385

Ай бұрын

While true, the Rolex of Fleming's era is really the Omega of today's Bond, an excellent high quality tool watch. I doubt Fleming, if alive today, would have chosen Rolex. Always a fun argument either way.

I own the Goldeneye and Casino Planet Ocean, both great watches and have found it hard to justify buying another newer model of either.

It's a hot take Luke, but one that I generally agree with. I could have bought any watch, but to scratch the Bond itch (a little itch, down there), I had to go with the classic SMP 300 2531.80. Either the Quantum Planet Ocean, or the Skyfall PO will be next, but the SMP 300 was my grail, and now that I have it, it's made it quite hard to want to buy something else. Love the video! Was looking forward to it after seeing the teaser on Insta!

Really enjoyed that, thanks. 👍

Excellent video, thanks. Don’t think Moore wore a Rolex GMT in TSWLM though. I think that was only a publicity shot. Also (without weakening your case) Rolex supplied watches to the British Military (SBS) which is where the MILSUB comes from.

@BondsApartment

Ай бұрын

Yes you're right about the GMT

@morganthau4448

Ай бұрын

Rolex also supplied watches to Allied soldiers held in German POW camps during the war. They allowed them to pay for it when the war was over. Btw, Watches of Espionage website has tons of excellent articles about watches and real life espionage.

I have an Omega Seamaster that I was given to me by beautiful wife back in the late 1990’s. It’s a fantastic watch let down by their absolutely incompetent service division.

To add to your case Sean Connery not only wore the Rolex, but also The Gruen dress watch in most of his James Bond films too. Also had a Breitling Top Time in Thuderball.

@melvinabsalom8551

Ай бұрын

Connery did wear an unidentified dress watch (May even be an Omega) but there is no evidence it was a Gruen and that is a most unlikely candidate.

@BondsApartment

Ай бұрын

Correct!!

Bond did wear a vintage omega chronograph towards the end of Spectre that was not a seamaster. Hard to see but it was there.

@BondsApartment

Ай бұрын

Yes a friend of mine has it. @omegabondwatches

There is no one quintessential Bond watch. The shear number of brands (Rolex, Gruen, Breitling, Tissot, Seiko, Pulsar, TAG Heuer, and Omega) featured in the movies back this up. What there is, is Fleming’s personal watch choice and book watches, Rolex, Bond watch. The Connery era, non gadget Bond watches. The Roger Moore, gadget era, Bond watches. The transitional actor era Bond watches. Finally, the paid for, product placement era, Omega Bond watches. There are two brands most associated with Bond and that is Rolex and Omega. The Submariner and Seamaster will forever be linked with Bond.

Aaa love it! ❤ yes all the way

I think all the watches Bond has worn on screen should be appreciated…. It’s like the films we all have our favourites but let’s not banish one to the corner ….. I have a soft spot for the Hamilton PSR …. Having said that as a child of the 70’s it’s my decade! Fab video!

@BondsApartment

Ай бұрын

Well said! Couldn't agree more. Thanks for watching!

Best. Episode. Ever.

@BondsApartment

Ай бұрын

Thanks so much!

Fantastic defense and evidential discussion. Hard to argue with your thinking!

@BondsApartment

Ай бұрын

Thanks David!!!

They envisaged bond only wearing a omega .... Is that before or after a huge bag of money traded hands

I have the Rolex Explorer because it's the watch always worn by Ian Fleming as he wrote the Bond books.... And why he wrote that James Bond wore a Rolex. As others have mentioned he now wears Omega because they paid to do so.

@BondsApartment

28 күн бұрын

Yes that's correct

Hi, I need to correct you. Planet Ocean in Casino Royale was on a rubber strap, not a leather strap.

@BondsApartment

Ай бұрын

Sorry I misspoke.

My dady bought one #nkuwan and he loves it. It had been there for over 10 years when he went out with it.

I really want the no time to die watch. I tried it on the other day and really like it. That being said, I think it’s overpriced at 10k… not sure I wanna spend 10k on it vs other watches

You misspelled Seamaster in the title. 🙂

@BondsApartment

Ай бұрын

Oh no! Thank you!

@williamcoolidge9884

Ай бұрын

@@BondsApartment All good!

When it comes to fine imitation watches, nkuwan delivers. I've bought from them several times, and I've never been let down.

This video was a great "watch"!

Its the only Bond watch for the duration of the companies sponsorship to the franchise. Omega Yeah! Great watches but why always a Seamaster of some sort? Surely there's other styled watches in their portfolio????

Book bond wear pre Rolex oyster speed king

The Omega placement is a marketing coup for the brand. Just like seiko before them… or AMC … they paid their way in. And, to be fair, they have marketed the shit out of it! From that perspective, well done omega marketing team! Rolex, on the other hand, did not need the improvement to its brand cache by the Bond association. I suspect they couldn’t be bothered to provide product, much less PAY the production company for the rights to include their product in the Bond franchise. Omega is sort of like Buick. A near luxury brand that can’t really compete with BMW or Mercedes. Omega vs Rolex. Not in the same league image wise. I can buy an omega, but I choose not to. I can buy a Rolex and…. I have done so. GMT and a Daytona. Why? Image. Another thing to note is that back when Fleming was writing these novels, Rolex was in a much different place brand wise. Still, if omega floats your boat…then good on ya’. What they really need to do is retire the PPK. ….

@matthewhelm3035

Ай бұрын

Excellent points. PPK was the Glock in its day. But it’s a sub par weapon for self defense. No police or government agencies ever really used it. Fleming admittedly was not a weapons expert. But he loved his Rolex Explorer 1016.

@williamcoolidge9884

Ай бұрын

Don't fool yourself. Rolex pays millions of dollars to market their products. I can't watch a sporting event without seeing Rolex "ambassadors" hoisting a trophy of some type with a Rolex on their wrist. Omega is every bit the equal of Rolex in quality. I know as I've owned several of both. But I will admit that Rolex has won the marketing and image game.

@matthewhelm3035

Ай бұрын

@@williamcoolidge9884 let’s stay on topic. We’re talking about Omega and Bond. Former CEO of Omega JC Biver on how he got EON to put Omega watches in their 007 films, “They wanted $50K. I gave them $2 million.” Google it. Thats classic product placement. Rolex advertises. That is much different than product placement in films. 🥂

@pczTV

Ай бұрын

@@williamcoolidge9884 Oh Please! Let me google this and..... holy cow.... you are totally correct. I'm having a hard time finding the companies current advertising budgets, the closest I could come was 2014 (ten years ago) where Rolex was the largest advertiser in the industry in the U.S. since 2000. $56 million at the time vs $35M for Omega. Note this is not global numbers, I can't find those. - Rolex seems to focus on premium sports (e.g. Racing, Tennis Grand Slams, Yachting) , and key influencers. - Omega has shifted their focus somewhat with the intro of the Swatch/Omega (still part of the overall swatch group, of course), looking to target a younger demo? Frankly, anything more expensive than a G-shock is really just someone buying into image. I admit to this... same reason I buy custom shop guitars from Fender and Gibson when the standard versions are just as good. And (sorry for the long reply) now I'm totally curious about the whole marketing angle. Did Rolex demur and Omega sweep in? If so, good for the Omega marketing team. Or did they want a different image to separate out Pierce? Hmmm. Interesting.

Upvoting because I like you bro but I cannot agree with your premise. The Rolex submariner was the original and the best - just like Sean Connery himself. I do have a soft-spot for Pierce Brosnan and his watch was cool - but it was quartz so I don't think its as cool as the Rolex sub. But mainly what kills the Omega for me is its association with Daniel Craig's Bond. After NTTD I would like to disassociate myself from all aspects of Daniel Craig's portrayal of Bond as much as possible - and lean into the icons of the Classic-era of Connery|Moore|Dalton|Brosnan more. So - for me at least - I actually consider Seiko to be more "Bondian" than Omega. That's just me - but yes I hate Daniel Craig's Bond that much that I just don't want to wear or own anything associated to it. Daniel Craig's Bond wasn't Bond in my eyes - it was some alternate universe Red Grant pretending to be Bond.

Bullshit!

I bodyguarded alot of celebrities, especially actors, and I spent a lot of time hanging around directors, producers, agents and managers. Product placement in movies from manufacturers has to fit with characters, and are welcomed as they cover million of production costs up front. Some brands give free products like clothes, vehicles and watches to actors to use ( they even cover the insurance and registration costs) as it becomes part of their advertising budget to have a star be seen by paparazzi driving their vehicles that they give/ loan to them at manufacturers cost price. Some brands don’t give free cars such as Range Rover in USA, as they believe their brand is already out there and luxurious. I have a Rolex Submariner and a NTTD Omega myself, but perhaps Rolex didn’t want to pay EON production and any product placement money, so they had to find another alternative- Omega; who’s worldwide status was well behind Rolex’s at the time. Just thoughts my fellow agents… just thoughts…

The Rolex Submariner is THE ONLY real Bond watch.

@evh4611

Ай бұрын

Hahahahaha

@danielpowers2413

Ай бұрын

The Rolex Explorer is the only real Bond watch. Fact check that.

@matthewhelm3035

Ай бұрын

@@danielpowers2413the two references to Bonds watch in the novels fits the description of the Rolex Explorer 1016. The same Watch Fleming wore. There’s been tons written about this by horological folks. Cheers

@danielpowers2413

Ай бұрын

@@matthewhelm3035 exactly. I’ve had the pleasure of handling a 1016 and it’s such a cool watch. I can see why Fleming chose that.

@user-yk3rx7ok1i

Ай бұрын

@@danielpowers2413 My dear friend: 1) Ian Fleming wrote just that Bond is wearing a Rolex. He did not identify what kind of Rolex. People are assuming he meant the Explorer just because Fleming had a ref. 1016 Explorer. 2) The Submariner was the first dive watch in the world that superceeded 100 meters of depth (1953). The Seamaster diver was released 4 yesrs later (1957) 3) The Submariner was the official watch provided from the british Ministry of efence to Naval Officers and members of the SBS/SAS. First the ref. 6538 was provided from 1956 to 1959. Then the ref. 5512/13 was provided from 1960 to 1967. Fnally the ref. 5513 was provided from 1972 to 1978! 4) The Seamaster was tested also in the years 1968-1971 but failed because of problems of the naiad system in shallow waters. So they returned to the trusty Submariner. 4) As you see, as a Naval Officer and ex SBS/SAS, 007 historically could not wear anytrhing else than a Submariner. So,¨accorning to the author, the histoty of military watches an the tradition of classic Bond the ONLY REAL Bond watch is the Submariner. My best regards

The costume lady had nothing to do with what watch they used... Omega paid them to use their watch. It's nothing more than who's willing to pay the most money to have their brand featured in the movies.

@morganthau4448

Ай бұрын

Then Omega CEO JC Biver explained his deal with ION. “They wanted $50,000, I gave them $2M. “. That’s how Omega became 007s watch. 🥂

I own the Goldeneye and Casino Planet Ocean, both great watches and have found it hard to justify buying another newer model of either.