The History of Stüssy
Ойын-сауық
Stüssy is one of the most prolific names in streetwear. It's up there with the likes of Supreme and Bape. So, how did it get there? In this episode of Threaducation, we're going to be taking a look at how Shawn Stüssy's mission to launch a surfboard company accidentally and unexpectedly transformed into a mission to take over the fashion industry. We'll also discuss how the California-based brand eventually made it's way to New York City, and the help that Shawn received from future Supreme founder James Jebbia. This is an insanely fascinating story and and I'm so excited to share it with you. This is the history of Stüssy.
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Пікірлер: 168
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@user-ob9zo9cr4c
Жыл бұрын
for suree
@WodiesDad
Жыл бұрын
I had that tri-color Red/Yellow/Green t shirt in High School. Loved it haha. Anyone remember Simple shoes?
@zombl337og
Жыл бұрын
you should really do a JNCO episode. love that brand, and their huge legged pants are more than iconic and recognizable immidiately.
Stussy’s resurgence over the last 3-4 years has been great to see but also hurts when trying to genuinely purchase nice pieces that sell out instantaneously
@rezalhakim-og9qb
7 ай бұрын
agree. it bleeds.
@GoodSoup240
6 ай бұрын
Pandabuy my guy. Fuck resale
@afroheaddudeful
4 ай бұрын
Wasn’t allowed into a shop because invite only in amsterdam. 🙃 i didnt even know they were selling stussy
@wazsd
Ай бұрын
Fucking yes
Over here in Japan stussy is still popular
@capslock4959
Жыл бұрын
It’s still popular in a lot of places
@squircled6274
Жыл бұрын
It’s still popular in NYC bc of the 8-ball fleece
@said8437
Жыл бұрын
Popular in Germany too
@TomyLoops
Жыл бұрын
its popular everywhere
@sammydarko11
10 ай бұрын
Stussy never fell off imo
This channel refuses to miss
@Threaducation
Жыл бұрын
cant miss won't miss 😤
i've literally watched every video on this channel keep up thee great work.
@Threaducation
Жыл бұрын
thank u! lots more on the way for you to watch haha
@ejr7155
Жыл бұрын
True story! This channel is fantastic for fashion! A reliable source
@Litleakers
Жыл бұрын
@@ejr7155 big facts
I’ve loved Stussy since ‘15 back when Supreme was the big thing. Until now, my love for Stussy is the reason I am into fashion and try making my own clothing brand.
@mrshaneobuenosnodgrass3328
7 ай бұрын
We had on stussy back in 96. Also Mossimo, Jncos and AirWalk shoes.
@beyondhere5952
7 ай бұрын
@@mrshaneobuenosnodgrass3328 its crazy how long stussy’s been rockin it i wasn’t even born on ‘96 lol i love it
@mrshaneobuenosnodgrass3328
7 ай бұрын
@beyondhere5952 keep up the good work and best of luck.
@tanyaswart1833
7 ай бұрын
Yep, Stussy was the brand to have during my high school years during the early 90’s, especially amongst the surf/skater kids. Funny how those brands lose popularity, ending up at discount stores and looked down upon, then a 15-20 years later, BAM! Popular again. My 19 year old is acting like it’s some new brand pronouncing it wrong, not realizing I wore it in high school. Had to pull up this video to show him it’s a really old brand and how to pronounce it correctly. Ha ha.
@butlayf-dy2sj
15 күн бұрын
lol laughs in Gen X
HipHop started in the 70’s so streetstyle/wear definitely was bubbling before because streetwear was apart of HipHop’s discipline from the jump. At least from the HipHop history perspective. Definitely tho stussy is a literal time capsule
I think you could also do updates on certain designers you’ve done in the past. Virgil’s career is, as we know, is complete.
@Threaducation
Жыл бұрын
def got some updates to do on different designers
@balazs7235
Жыл бұрын
@@Threaducation Love it! Been here since a couple of thousand of subs and ever since then, I tune it with excitement to see who the next video is about!!
@zombl337og
Жыл бұрын
Virgils death hit me super hard......i had just gotten hold of the fashion bug a couple years prior, and always had streetwear / skating roots, and just connected with his vision. Off-White and his Namesake works are still my favorite brands in the fashion scene to this day
The 90‘s are so reach on creative energy. Happy I join this train since then!
Just watched handful of the history’s of street wear brands from you and man can I say there were super insightful and just gave me such an amazing perspective to apply one to my own brand and two too respect these brands in a much deeper way thanks for these videos continue the amazing work!!
Another Threaducation banger‼️
I was waiting for it! Thanks so much!!
Nice! I remember I requested this under a prior video. Thank you!
@Threaducation
Жыл бұрын
you know I gotta deliver ! thanks for watching
We been waiting on this one 🎱
@Threaducation
Жыл бұрын
really Stussy soldier
Been waiting for this episode. Thank you 🤝🏾
@Threaducation
Жыл бұрын
no thank you 🤝
thanks for covering my favorite brand! W video, W channel ‼️🔥
@Threaducation
Жыл бұрын
W comment
Love this !
🔥🔥🔥 video as always!
Lowkey need a vid on Cortiez, I’ve learned like 80% of my fashion knowledge from this channel keep it up 🙌🏼
@Threaducation
Жыл бұрын
that's what I love to hear keeps me going!
Great content as always, keep it up 🔥
@Threaducation
Жыл бұрын
thank u bro bro
The king has returned
great job, very informative!
My favorite streetwear. Loved the Dior collaboration too.
This the one we needed
@Threaducation
Жыл бұрын
yessir
Love the content!! Would love to see a video on Kapital global, palm angels, stone island etc
I have watched every single video on this channel some I have watched multiple times. You made me fall in love with fashion and sneakers. I’m from Antwerp Belgium so if I can help you in any capacity with footage or translations just say the word.
@Threaducation
Жыл бұрын
means the world to hear that, thank you! lots more coming
You should do Erik Brunetti of FUCT another streetwear legend who is not talked about enough, great video keep up the great work 🙏🏾💯
That logo is just so cool
I’ve still got a real old school stussy tie dyed t shirt somewhere it was so cool back in the day.
I didn't know Christine Bale started stussy.
@Threaducation
Жыл бұрын
little known fact
@AHeady
Жыл бұрын
😂
Super Awesome Video!! Thank you so much for the insight, inspiration and also for sharing!! Regards!!! -THE EXP !
@Threaducation
Жыл бұрын
thank you EXP, appreciate you
The only Stussy shirt I have is a single stitch, sold a kid the other for $15 which was a single stitch as well. Thrifting since my adolescence and those were the only two I found. That just showed me that for the last 15 years people have been reluctant to let go of their Stussy
7:31 t-shirts are now £45 + and hoodies are £130 - £140. Not exactly affordable to everyone now
Great video
@Threaducation
Жыл бұрын
thank u!
Love your videos. I think you need to take a step back and explore freshjive, the first true Streetwear brand that had messaging.
Stussy 8 ball fleece soldiers stand up. Threaducation uploaded a banger
@Threaducation
Жыл бұрын
🎱 yes sir
I've been wearing a Stüssy silver ring for 30 years.
WAKE UP BBY THREADUCATION DROPPED NEW HEAT
@Threaducation
Жыл бұрын
loool
Do supreme next threaducation 😭
@Threaducation
Жыл бұрын
but that's gonna be like a 2 hour video haha
@Teenagespirit-pu8uz
Жыл бұрын
@@Threaducation aight cool dawg your videos inspire me keep making them 🐐
my city of santa ana california has a stussy store in downtown 4 st, all the workers have been chill since i was 14, turning 20 this year
Amazing episode bro 🎱✨
@Threaducation
Жыл бұрын
thank you as always my bro
🗣️BANGER ALERT
@Threaducation
Жыл бұрын
thats all I know 😤
LOVE YOUR CHANEL ♥ Please do a Missoni or Bottega Venetta
@Threaducation
Жыл бұрын
THANK YOU also already did Bottega go watch!
Love this channel, can we get an episode on DapperDan
@Threaducation
Жыл бұрын
yes
@lostcapital2591
Жыл бұрын
Hell yeahhhh
Your videos are beautiful
@Threaducation
Жыл бұрын
no u are 💛
Need a video on Skepta 🇬🇧
You should make an episode on Haider Ackerman.
make a video on takahiro!
My first piece of Stussy was back in 1997 when I picked up a cap with a 🎱 on it. It may have been among the first few articles of clothing during the transition to when I started dressing myself. This video made me want to pick something up to celebrate the brand. Great piece!
@butlayf-dy2sj
15 күн бұрын
gen X were doing it before you
can you please do a video on heron preston
Do a video on Ron poisson and cult of individuality
Please do history of Number (N)ine and Takahiro Miyashita 🙏
@Threaducation
Жыл бұрын
yes and yes
need a video on CRTZ/Corteiz
@Threaducation
Жыл бұрын
👀
can you please make a style evolution video on Lil wayne ,Future, or Lil Durk i personally feel like those could be good episodes
can u do a video on 555 soul
mochardelra kinect placement without adjust to zip
Can we get a Tom Ford episode in the future?
@Threaducation
Жыл бұрын
yes definitely
@AssistHype
Жыл бұрын
Looking forward to it! Your videos are amazing, keep up the good work!
Do a style evolution on Ken carson
When's the North Face video coming out?
@Threaducation
Жыл бұрын
don't have one planned but that could be a cool one, talking about collabs and stuff
we in here getting that stussy
Do BB Simon mate please !
🔥🔥🔥🔥
Can you do an episode on SSSU? (Sasu Kauppi) a very mysterious person in the fashion realm and he has worked with Kanye West
@Threaducation
Жыл бұрын
not too familiar but can always look into it!
What about Fiorucci?
Last thing I bought from stussy this year I had to return the quality was so bad . I ordered a zip up Sherpa , it was kinda expensive and it wasn’t even lined , sooo fucking itchy I was kinda appalled for the price
What about Maurice Malone, Phat Farm, Sean Jean, and Fubu. Are those brands not at the genesis of streetwear?
@butlayf-dy2sj
15 күн бұрын
Are you for real ? LOL ! It was ALREADY FVCKING MAINSTREAM B E F O R E THEY WERE F O U N D E D ?
Can you do FTP for your next video?
Been down with anything Shawn S Double and Stussy(since 1988 Shawn era)....But still rock it every now n then...N probably forever.. 😂...✌🏽✊🏽👍🏽
facing not the direction
There's a duplicate part at around 3:27
@Threaducation
Жыл бұрын
thanks, think I fixed it but it might skip a bit now
Make a supreme vid bro
@Threaducation
10 ай бұрын
soon - but it's gotta be a master piece!
Do a deep dive on willi smith
Supreme when?
cortiez please
reupload?
@Threaducation
Жыл бұрын
nope, but I did have to edit a snip out because it accidentally repeated a section
I fuckin love Stussy
Pink Dolphin episode?
@Threaducation
Жыл бұрын
ooo interesting thats a throwback
@zachpowell5886
Жыл бұрын
@@Threaducation yeh they’re still active but a rise and fall of Pink Dolphin episode would be fire
@zachpowell5886
Жыл бұрын
Same with LRG
🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🔥🎱🎱🎱🎱🎱🎱🎱🎱🎱🎱
thought that was christian bale in the thumbnail 😭
@Threaducation
Жыл бұрын
looool I see it now
SO IS IT S2-C? OR STUH-C?!!! WHICH IS IT??!!
First??? What happened to Karl Kani
Bro thumbnail looks like John Mayer😂
Can you make a video on the history of our Legacy & palace
@butlayf-dy2sj
15 күн бұрын
Imitators of All OUR CHIT ?
Henry Alexander levy
Do Don C
cowabunga
crazy that the dude is not german because of the "ü"
I’d argue that streetwear most definitely existed before Stussy. A brand specifically catered towards that audience may have not existed (although I’d argue that Willi Smith’s work was catered towards that audience), but streetwear did exist. NY rappers wearing Adidas tracksuits and Superstars, Timbaland boots, gold chains, and AF1s. LA rappers wearing Raiders jerseys, Cortez’s, check shirts, and fitted caps. That’s all streetwear. Don’t put all the credit on this one white guy. Streetwear existed in the Black communities in the East South, and West for years…
Looks so urban.
If your doing a trade show, and your “dabbling” into clothing, how tf are you bringing 1000 t shirts worth of stock. Was he printing them there at the trade show? Even then how are you bringing 1000 t shirts if you’ve never sold any before. Not hating genuine question.
@liammcdaid9110
4 ай бұрын
That’s a very fair question.
He looks like Christian Bale
whomm Fiji Polter
fyi - peep
Do Kapital
Wow, disappointing because Stussy was FAR FROM the first streetwear brand. The erasure of black/brown designers/labels like Willi Smith and Williwear is real and upsetting. Smh
@350px
Жыл бұрын
I think the genius of Willi Smith transcends the way most think of “streetwear” today. Willi pioneered counter-culture, questioned gender normative silhouettes, and overall really honed in street couture. I agree with your sentiment, but I think his career could be associated closer to today’s Telfar Clemons than a Daymond John or Sean Stüssy. Willi’s contribution 100% sparked others to also re-consider how and where garments can be worn. But furthermore, who (class & gender) can have access to quality collections
@j.e.pierson9433
Жыл бұрын
I was going to post a similar comment. Streetwear existed way before the mainstream decided to acknowledge it. I appreciate this video as Stussy is definitely my favorite streetwear brand, but it wasn't the first.
@j.e.pierson9433
Жыл бұрын
@@350px The Cooper Hewitt in Manhattan literally had an exhibit in 2020 about Willi Smith being the first streetwear designer. Streetwear is about everyone having access to it, inclusivity, whereas luxury brands were exclusive.
@ChuckRCNE
Жыл бұрын
Universal Madness in DC est. 1985
@jcrdns07
Жыл бұрын
Also just within the same genre FUCT came before Stüssy and was equally as popular. Eric Brunetti was an incredible artist but the brand never had its second revival bc kept ownership. Shawn sold his stake to start double S
dark lips
Christian Bale started Stussy?
Calling Stussy the first streetwear brand is crazy lol. Dapper Dan’s store was the first streetwear brand. You could also say Willi Smith was too. Stop it…
song name of the intro?