Thanks for this. I know we all love to divide the external environment into different categories - here in the UK business teachers love to talk about PESTLE factors (political, economic, social, technological, legal and environmental). Fair enough, but at the end of the day there is only so much value in these little boxes because they all overlap hugely. For example we all know that policy and political considerations have a big influence on economic factors and its crystal clear that technology is not just for boffins and inventors - its changing societies and economies very fast. As you say, the key thing is to think about how a business can cope/respond to the external environment. Only in the US and a few other places can global factors be dumped into a separate box as though they do not immediately impact the US! Really?

It was very important. Thank you very much!

@Alanisbusinessacademy

3 жыл бұрын

You are welcome!

Political/Legal environment would be a good additional one too.

@Alanisbusinessacademy

9 жыл бұрын

Matthew Koenig Very true. I include it in an updated video.

@FOX.125

4 жыл бұрын

@@Alanisbusinessacademy can u send the link

Why do this on this app? You’ve made it more time consuming than it needed to be, would have been better as a slideshow.

Are you familiarized with the Itaipu binational? In that situation, do you have an idea of which of the general environment segments would apply the most and why?

@Alanisbusinessacademy

9 жыл бұрын

William Levy Hi William. Unfortunately I'm not familar with Itaipu Binational. Would you be willing to provide a brief introduction? Perhaps than I can help.

Hi, what is the differences between environmental scanning and external environment? Both are using Pestle strategy right?

@Alanisbusinessacademy

9 жыл бұрын

puterianisz You're exactly right. Environmental scanning is the process of looking at the external environment for opportunities and threats. Hope this helps!

is this also known referred to as marketing environment?

@Alanisbusinessacademy

7 жыл бұрын

There are some similarities however the marketing environment is a bit different. The marketing environment is looking at aspects that may influence the marketing activities of a firm, while the external environment is look at those factors that may influence the broader firm.

Where are the internal enviornment?

The video should have an example of the external business environments. Presentation is a bit vague imho.

@Alanisbusinessacademy

2 жыл бұрын

Hey thanks for the feedback. I have a more recent video on the topic (this one is 9 years old). You may want to check it out.

#environmentandbhakti

What about political environment,

this video as so frustrating lol. You made a 5 minute video to just tell us what they are and did literally 0 explanation.