Introduction to the SWOT Analysis: The Art of Conducting a Situational Analysis

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A SWOT Analysis is a tool used to complete an objective analysis of a company. In addition to taking an internal look at the company (strengths and weaknesses), companies also need to scan the external environment to identify both opportunities and threats. In this week's video,​ we revisit the SWOT Analysis.

Пікірлер: 57

  • @TheRightflip
    @TheRightflip10 жыл бұрын

    These videos explain the topics of my school much better then my marketing teacher does. This helps a LOT.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    That's good to hear. Well, not that your teacher can't communicate the material. That's bad to hear :)

  • @adwoakwartemaa8553
    @adwoakwartemaa85538 жыл бұрын

    Thanks for your help! through you i passed my introduction management course. God bless you! alanis business academy! ;)

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    +Adwoa Kwartemaa Congrats! Glad I could help.

  • @adwoakwartemaa8553

    @adwoakwartemaa8553

    8 жыл бұрын

    +Alanis Business Academy i will be taking accounting for mangers in 2016 or 2017 .. hope you will be there to help me out. ;)

  • @vahyalakwaga5428
    @vahyalakwaga54286 жыл бұрын

    This is simple and straightforward. Many thanks.

  • @chocochipcookie1875
    @chocochipcookie18754 жыл бұрын

    Very well explained, I have more clarity now. Your presentation skills are so good that it helped me stay focused. Thanks a lot!

  • @kaceemmett6107

    @kaceemmett6107

    2 жыл бұрын

    I know im randomly asking but does anybody know a way to log back into an instagram account..? I was stupid forgot my password. I would love any help you can give me

  • @singgeek
    @singgeek4 жыл бұрын

    Very nice overview! Thank you :)

  • @Alanisbusinessacademy
    @Alanisbusinessacademy10 жыл бұрын

    You're welcome Calvin!

  • @juliewiscon5570
    @juliewiscon557010 жыл бұрын

    Thanks...This video has been a great help. Even my college lecturer recommended ur links in class. The best ever :)

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    That's so cool! Which college do you attend?

  • @juliewiscon5570

    @juliewiscon5570

    10 жыл бұрын

    I am currently attending Sunway University College, Kuala Lumpur, Malaysia.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Very cool Julie Wiscon Please be sure to communicate my thanks to your lecturer. Have a great rest of the semester.

  • @juliewiscon5570

    @juliewiscon5570

    10 жыл бұрын

    Thank you!!!

  • @mjs351241
    @mjs35124110 жыл бұрын

    Thanks! Very helpful to a someone new to marketing!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're welcome! Glad you found it helpful.

  • @kotwanedj4008
    @kotwanedj40089 жыл бұрын

    Thanks! .... Great Stuff!

  • @karabo2604
    @karabo26044 жыл бұрын

    You made it easy to understand .. Big up to you.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    4 жыл бұрын

    🙌

  • @CalvinWongg
    @CalvinWongg10 жыл бұрын

    Thank you so much! :D

  • @JeriRebrebdirek
    @JeriRebrebdirek10 жыл бұрын

    Core managerial competencies and learning organization concept... Mr Matt can we please have lectures on these two management topics? Thank you for your effortless work. I personal adore your effort sir

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Thank you Jeri. I don't have plans to cover these concepts as part of our current management course, however I may in the future.

  • @JeriRebrebdirek

    @JeriRebrebdirek

    10 жыл бұрын

    ok

  • @kasunrathnayake4733
    @kasunrathnayake47333 жыл бұрын

    It was more important. thank you!

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    3 жыл бұрын

    You're welcome!

  • @The12thSeahorse
    @The12thSeahorse4 жыл бұрын

    Have to admit...very insightful. Liked, how I was focused on the screen instead seeing a person talking (sometimes distracting).

  • @josepespano1763
    @josepespano17635 жыл бұрын

    i hope there will be a presentation wherein swot analysis is being applied in a reseach...

  • @pokeygx1973
    @pokeygx19739 жыл бұрын

    what is the difference between SWOT and PESTLE? can they be used together, if yes, how?

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Vlad Nanu They're somewhat different but often done simultaneously. A PESTLE analysis is really an analysis of the organization's external environment (i.e. political, economic, etc). When conducting that analysis we often use the SWOT framework to fully evaluate each environment. Hope that makes sense. Great question by the way.

  • @Shestillbeleives
    @Shestillbeleives10 жыл бұрын

    Very clear and in such a concise time - bravo I have a question though - As a student I have a SWOT analyses to conduct based on an extact of Armani's group diversification and its opening of a hotel in Dubai (already done) I still find it not that easy to conduct the swot - Is it necessary to make researches or should it be conducted only with the information provided by the article - hope my question is clear enough - thanks for your answer

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    This is a good question. Truthfully the strength of your analysis is dependent upon the strength of the information that you base it upon. So the more information that you can get the better the end result will be. The problem with basing your information on one article is you rely solely on the opinion of one person, which may affect the level of analysis that you incorporate. Sometimes bias can be present as well, and that can diminish the credibility of your claims. With that said, if you can't find additional information conduct the analysis on what you have. Hope this helps.

  • @leo11266
    @leo112669 жыл бұрын

    thank u so much

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Lesego Sibiya Absolutely! Thanks for watching.

  • @abudhabimaori
    @abudhabimaori10 жыл бұрын

    Great Stuff :)

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Thanks!

  • @doomdooma2492
    @doomdooma249210 жыл бұрын

    very good stuff

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    Thank you.

  • @jiewoo6422
    @jiewoo64229 жыл бұрын

    how do i conduct a SWOT analysis on my university?

  • @nadthapongocharoenkul7634
    @nadthapongocharoenkul76348 жыл бұрын

    I have been assigned for the assignment in Tesco company to define about the SWOT Analysis. When I written about the weakness for that company, is it going to be a bad thing or just the one they need to improve.

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    8 жыл бұрын

    I really depends. All companies have weaknesses, but some can be more harmful than others. It really depends on the situation.

  • @nadthapongocharoenkul7634

    @nadthapongocharoenkul7634

    8 жыл бұрын

    Could you please explain more about opportunities and threat for Tesco?

  • @ihabbashier5680
    @ihabbashier56808 жыл бұрын

    Hi, is it true that SWOT analysis is more usfull in the operational planning more than in the strategic planning?

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    7 жыл бұрын

    I believe it's more useful for strategy planning, which of course affects operational planning. It's the job of executives to identify those trends and impact planning on an operational level.

  • @ahmadmuseismail2350
    @ahmadmuseismail23509 жыл бұрын

    Thanks you for your excellent presentation , could you pleas help us a SPACE matrix strategy

  • @nkululekomakhoba8464
    @nkululekomakhoba84645 жыл бұрын

    How do you turn weaknesses into strengths?

  • @Saif_theFox
    @Saif_theFox10 жыл бұрын

    Could you possibly do Ansoffs Matrix? that would fit in nice with all the strategic analysis ur lecturing on :) btw love ur videos

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    You're right Saif, that does seem to be consistent with our other content. I'll look into that. Thank you for the suggestion! By the way, are you taking a strategic management course?

  • @Saif_theFox

    @Saif_theFox

    10 жыл бұрын

    Strategic management,Strategic Analysis and strategic choice are the three chapters in my A 2 course so Kind off? :P but not really

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    10 жыл бұрын

    That makes sense. I was starting to notice a bit of a trend in the videos you were watching. Good luck with your coursework.

  • @pottichinna32
    @pottichinna323 жыл бұрын

    Can you explain about about cv sir

  • @susanngan516
    @susanngan5169 жыл бұрын

    amazon although has cost advantages the organisation has never make substantial profits in fact in a financial loss situation despite its cost advantage. I am the disadvantages of online is despatching of goods globally is the costs involved in despatching and time consuming compared to brick and mortar shop. I worked in university bookshop chain and we may have 6 operators working the tills but we can turnover alot more money in a short time then despatching books online which is very labour intensive and the use of packing materials instead of a bag for the customer. Also, customer come to shop and tend to buy more goods on display then online shop

  • @Alanisbusinessacademy

    @Alanisbusinessacademy

    9 жыл бұрын

    Susan Ngan That's true that Amazon hasn't been profitable in some quarters, however comparing Amazon to a brick and mortar isn't an accurate comparison. The reason is that a traditional brick and mortar retailer simply offers physical goods. Amazon has a larger number of business models, including hardware which has high sunk costs and media which requires expensive licensing deals. So I wouldn't say it's a fair comparison.

  • @Learnloads

    @Learnloads

    8 жыл бұрын

    +Alanis Business Academy Having read a book about Amazon - "the everything store" by Brad Stone recently, I would add that Amazon has also not made profits because the CEO takes a long run view and is more concerned with rapid growth to achieve market domination than profit. Also a restless diversification into more and more new markets through acquisition - not all of these acquisitions have worked out.

  • @hatethegam384
    @hatethegam3844 жыл бұрын

    All this handwriting is very hard to read. Why couldn't this information have been typed?

  • @philani4475
    @philani44755 жыл бұрын

    How do you turn weaknesses into strengths?